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Journal articles on the topic 'Modern communications'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Crutcher, W. L. "Modern communications circuits." Proceedings of the IEEE 75, no. 12 (1987): 1697–98. http://dx.doi.org/10.1109/proc.1987.13942.

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2

Panin, V., and D. Belikova. "BUILDING A SYSTEM OF INTERNAL COMMUNICATIONS IN MODERN ORGANIZATIONS." Management of the Personnel and Intellectual Resources in Russia 14, no. 2 (2025): 31–35. https://doi.org/10.12737/2305-7807-2025-14-2-31-35.

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The article examines the features of building an internal communication system in modern organizations. The main types, channels, and tools of internal corporate communications are analyzed. Special attention is paid to vertical, horizontal, and diagonal communications, as well as formal and informal communication within the organization. The stages of internal communications development depending on the organization’s growth stage are considered. Modern tools for developing internal communications are described, including brand media, corporate publications, events, and project management sys

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Chernobrovkina, Svitlana, and Yulia Sydniuk. "MODERN TRENDS IN MARKETING COMMUNICATIONS FOR FARMS." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 5 (September 16, 2023): 14–17. http://dx.doi.org/10.20998/2519-4461.2023.5.14.

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The relevance and significance of marketing communications in agriculture in the context of global challenges is highlighted. The importance of taking into account the seasonality of products, which requires strategic planning of promotion to the market, is emphasized. Emphasis is placed on the influence of weather conditions and regional features on cultivated crops, which necessitates the flexibility of marketing strategies. It was noted that agriculture needs an approach that takes into account the diversity of target audiences, their needs and interests. The need for strategic orientation

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Avdeeva, Victoria N. "COMMUNICATION SKILLS OF A MODERN MANAGER." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/7, no. 158 (2025): 186–94. https://doi.org/10.36871/ek.up.p.r.2025.05.07.024.

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The article is devoted to a topic that is relevant today. These are effective professional communications. They are the basis of a harmonious and productive work process, guarantee good awareness of employees, their involvement and effective work, which is aimed at achieving the goals of the enterprise. This ultimately contributes to the success and stability of the organization. The etymology of the concept of “communication” is presented. The concept of “effective management communication” is considered. It is aimed not only at transmitting information. It also aims to receive and interpret

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Krivonosov, Alexey, and Konstantin Kiuru. "Paradigmatics of the Modern Mass Communication System in the Model of G. Lasswell." Theoretical and Practical Issues of Journalism 11, no. 1 (2022): 27–40. http://dx.doi.org/10.17150/2308-6203.2022.11(1).27-40.

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The study examined the transformation of mass communication classical model developed by G. Lasswell: who speaks? who is he talking to? What does he say? on what channel? with what effect? Operationalization of these variables is taking place within main institutionalized communication spheres — journalism, advertising, public relations, as well as in the institutionalized sphere — media communications. The participants of communications in journalism, advertising, public relations and media communications have their own special characteristics. The last three are the most diversified in media

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Chumikov, A. N. "Conflict communications in modern media." Communicology 9, no. 2 (2021): 125–42. http://dx.doi.org/10.21453/2311-3065-2021-9-2-125-142.

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The author traces the dynamics of ideas about conflict communications in the media in the conditions of a revolutionary change in the information space. These changes are so global that they have led to the emergence of the term «mediatization of public life», which is defined as the process of creating virtual politics and economics and establishing a serious dependence of real spheres on their presentation in the media. In the context of the information and communication explosion, there is a phenomenon called «disappearance of fact», «meaning instead of fact», when the model of narrative pr

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Crutcher, W. "Book reviews - Modern communications circuits." IEEE Communications Magazine 24, no. 7 (1986): 48. http://dx.doi.org/10.1109/mcom.1986.1093116.

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8

Bharathi Guvvala. "VLSI Technology: Revolutionizing Modern Communication Systems." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 11, no. 1 (2025): 2386–92. https://doi.org/10.32628/cseit251112169.

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This comprehensive article explores the transformative impact of Very Large Scale Integration (VLSI) technology on modern communication systems, examining its evolution, innovations, and future challenges. The article delves into how VLSI has revolutionized communication devices through miniaturization, integration density improvements, and power efficiency optimization. It investigates the crucial role of VLSI in enabling advanced mobile communications, network infrastructure, satellite systems, IoT devices, and next-generation wireless networks. The article analyzes the significant developme

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ISHCHENKO, Ihor, and Olena BASHKEIEVA. "MODERN COMMUNICATIVE PRACTICES IN INTERNATIONAL RELATIONS: THE CIVILIZATION DIMENSION." Філософія та політологія в контексті сучасної культури 16, no. 1 (2024): 171–79. http://dx.doi.org/10.15421/352433.

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The article examines the effectiveness of communication practices in modern international relations against the background of civilizational features of the interacting parties. The authors found out the actual state and nature of communications at the international level between the East and the West, they discovered the causes of conflict, and formed a conclusion on this basis. The researchers answered the question - how to reach a new level of effectiveness of communication practices in international relations and how to achieve congruent communications in the intra-societal system? The pur

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Kurilenko, Ekaterina. "Language norms in the modern library communications." Scientific and Technical Libraries, no. 3 (March 1, 2018): 71–80. http://dx.doi.org/10.33186/1027-3689-2018-3-71-80.

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The author attempts to identify the place for the language norms in the modern library verbal communications. The relevancy of this study is determined by the crisis of verbal communications in the society (overuse of slang, frivolous borrowings from foreign languages, decay of the language culture, using gadgets in interpersonal and business communications). The author concludes that verbal communication skills are needed to harmonize all communicative components, including language norms and speech culture. The findings of the monitoring survey of library verbal communications are presented.

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11

Bondarenko, Оlena M., and Lуubov O. Striy. "The Impact of Modern Digital Communications on Consumer Behavior." Business Inform 2, no. 553 (2024): 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.

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The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communi

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Aliyev, J. F., and V. E. Sarkisov. "General Design of Political Communications Landscape in Modern Russia." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 5 (2023): 27–32. http://dx.doi.org/10.26794/2226-7867-2023-13-5-27-32.

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The article presents the author’s view on the issue of organizing the political communications landscape in modern Russia (PC), which is present in our country at the current stage of its development. An original method of classifying the political communications on a subjective basis is proposed, the actors of each type of communication are analyzed in detail, their main goals are listed. The concept of “nativity” of political communication is formulated in the article as one of its key qualitative characteristics. The author provides the “subjective matrix of political communications”. It ex

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Denikin, A. A. "Discursive aspects of posthuman communications." Voprosy kul'turologii (Issues of Cultural Studies), no. 10 (October 26, 2023): 819–35. http://dx.doi.org/10.33920/nik-01-2310-01.

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The processes of total mechanization, digitalization, and computerization, noticeable in almost all aspects of modern human life, have a direct impact on human communications, which have become significantly machine-conditioned. And this is not so much the communication of people, as the communication of machines with the help of people, the communication of machine-human hybrids carried out with the help of Network technologies. In this article, based on the ideas of trans-, post- and non-human philosophy, an attempt is made to consider the already partially formed discursive field of posthum

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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi

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A. Miralieva, Shakhnoza. "DEVELOPMENT OF MODERN COMMUNICATION IN MUSEUMS OF UZBEKISTAN." European International Journal of Multidisciplinary Research and Management Studies 02, no. 08 (2022): 20–24. http://dx.doi.org/10.55640/eijmrms-02-08-05.

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In the XXI century, an interactive and communicative function of museums which provides facilitates the interaction of society and culture have appeared as a socio-cultural phenomenon. This article describes the concept of communication, and also scientists who have introduced museum communications to science and their research, and the development of modern communication in world practice. Innovative methods of the museums designed to engage audiences, and projects applied in several museums in the field of the history of Uzbekistan were introduced with their successful outcomes.

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Impink, Stephen Michael, Andrea Prat, and Raffaella Sadun. "Measuring Collaboration in Modern Organizations." AEA Papers and Proceedings 110 (May 1, 2020): 181–86. http://dx.doi.org/10.1257/pandp.20201068.

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Internal communication has been a central theme in organizational economics, as employee collaboration provides insight into the structure of firms. Use of electronic communications data can be transformational for organizational economics, as these data provide a standardized way to measure organizational communication patterns and to determine the connection between these patterns and firm performance. We discuss the value of data that capture patterns of employee interactions, the benefits and risks associated with the use of electronic communication data (email and meetings) as empirical p

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17

Makarenko, Evgeny A., Inna S. Petronyuk, Vyacheslav I. Samorukov, and Dmitry V. Samorukov. "MANAGEMENT OF PEDAGOGICAL COMMUNICATIONS IN MODERN EDUCATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/3, no. 156 (2025): 172–80. https://doi.org/10.36871/ek.up.p.r.2025.03.03.022.

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The article describes the results of a study of the state of pedagogical communications in education, contains a retrospective analysis of the coverage of the issue in philosophical and pedagogical scientific literature, an analysis of the results of a survey of respondents participating in the modern educational process. The relevance of a detailed study of pedagogical communication management processes in the context of intensive digital transformation of the education sector at the current stage of society’s development is substantiated. The analysis of the opinions of the respondents who w

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18

DENIKIN, A. A. "COMMUNICATION WITH BIO-ALTERED CREATURES:MUTANTS, CLONES, BIOLOGICAL SPECIMEN IN MODERN ART PRACTICES." Челябинский гуманитарий 67, no. 2 (2024): 16–22. https://doi.org/10.47475/1999-5407-2024-67-2-16-22.

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The article is devoted to the consideration of bio-genetic experiments conducted by contemporary artists in their art projects in order to find out how diverse strategies for communicating with non-human creatures can be and how far a person’s imagination can go in predicting possible types of mutants, clones and other biological products in modern art practices. Interaction strategies such as self-communication with one’s own body, nanomolecular communications, intercellular communications and interspecific communications are considered. The new communicative forms differ from the traditional

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19

Gurova, YEkatyerina, and Oksana Shchegulina. "DIGITAL COMMUNICATIONS IN HR: NEW OPPORTUNITIES FOR MODERN BUSINESS." Management of the Personnel and Intellectual Resources in Russia 13, no. 5 (2024): 11–15. https://doi.org/10.12737/2305-7807-2024-13-5-11-15.

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Currently, communication technologies have become firmly established not only in the life of society, but have also become integral assistants in the implementation of business processes. Modern conditions for introducing new digital communication technologies into their activities pose two important tasks for organizations: providing the communication process with the necessary technical means and highly qualified specialists to ensure the effective implementation of this area of work. The introduction of digital communication technologies is of particular relevance in the work of HR services

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20

Noack, Ulrich. "Modern Communications Methods and Company Law." European Business Law Review 9, Issue 3/4 (1998): 100–106. http://dx.doi.org/10.54648/eulr1998012.

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21

Sievonkaieva, Olha. "Marketing communications technologies in modern conditions." Problems of Innovation and Investment Development, no. 26 (September 29, 2021): 90–97. http://dx.doi.org/10.33813/2224-1213.26.2021.9.

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Abstract. Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc. One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment. Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of e

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22

Moreno, Juan, Stephan Sand, and Ke Guan. "Modern Railways: Communications Systems and Technologies." IEEE Communications Magazine 57, no. 9 (2019): 10–11. http://dx.doi.org/10.1109/mcom.2019.8847218.

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23

Khosroeva, Natalya I., Deschi Sh Musostova, and Elena A. Kumalagova. "MARKETING COMMUNICATIONS IN THE MODERN WORLD." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/8, no. 146 (2024): 229–33. http://dx.doi.org/10.36871/ek.up.p.r.2024.05.08.029.

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In modern conditions marketing and communication processes of interaction with consumers should be based on fundamentally new ideas, ingenuity and creativity, maximum individual, personal approach to the buyer, as well as interactive information technologies. This can be achieved by multimedia technologies. In a highly competitive business environment multimedia technologies are used everywhere. According to marketing scientists, they are now an indicator to assess the company’s approach to its own activities. The absence of multimedia in the work of the firm can indicate that the company live

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24

Zakirov, Ìarat. "Strategic Communications in the Modern World." Naukovì pracì Nacìonalʹnoï bìblìoteki Ukraïni ìmenì V Ì Vernadsʹkogo, no. 52 (October 18, 2019): 24–34. http://dx.doi.org/10.15407/np.52.024.

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25

Grant, P. M. "Book review: Tutorials in Modern Communications." IEE Proceedings F Communications, Radar and Signal Processing 132, no. 2 (1985): 98. http://dx.doi.org/10.1049/ip-f-1.1985.0019.

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26

Meyliyev, Dilshod. "MODERN MEANS OF TELECOMMUNICATION AND COMMUNICATIONS." "Science and innovation" international scientific journal. ISSN: 2181-3337 1, no. 4 (2022): 134–36. https://doi.org/10.5281/zenodo.6922692.

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<em>In this article, modern means of telecommunications and communication are considered radio, optical, or other electromagnetic systems that transmit signals, symbols, texts, images, sounds, or other types of information. </em>

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27

Stevanović, Ana, Slavka Mitrović, and Aleksandar Rajković. "Application of information technologies and the internet in modern business." Oditor 8, no. 2 (2022): 54–74. http://dx.doi.org/10.5937/oditor2202054s.

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The constant pursuit of business improvement and the provision of the highest quality service to consumers requires the monitoring and introduction of modern market communications into the business process. Ensuring quality and more precise communications a big is advantage and basis he succeeded of business. These modern systems are primarily in the function of consumers or to the user service, then communication becomes basic agent For providing information, influence on the growth profit and provides se succeeded business position. Timely and organized channels communication se provides rea

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Drozdovich, L. "THEORETICAL AND METHODOLOGICAL ASPECTS OF FORMATION OF INTEGRATED APPROACH TO THE MANAGEMENT THROUGH HOLISTIC MARKETING." Экономическая наука сегодня, no. 9 (June 27, 2019): 145–51. http://dx.doi.org/10.21122/2309-6667-2019-9-145-151.

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The article considers the main trends in the development of modern marketing. The approaches to such concepts as «holistic marketing», communications capacity, which is generated by the formation of integrated marketing communications, are defined. The article has developed proposals for the optimization of communication structure taking into account the digitalization of consumer behavior. The stages of formation of «sales funnel» based on the transformation of communicational instruments and their integration are shown in the current paper.

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Semenіuk, S. "Information and communication trends of the modern world." Socio-Economic Problems and the State 29, no. 2 (2023): 10–17. http://dx.doi.org/10.33108/sepd2023.02.010.

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Internet infographics is examined in the article and such basic parameters of communications as speed and volume, which caused the “information explosion” in the 2000s are revealed. The concept of infodemic is characterized, its main features such as fakes, lies and mainly negative news in mass media are determined. Requirements for communications in the conditions of the infodemic are formed, which include the speed of strategy development and implementation, bright content. It is determined that today’s communications are a “mix” of newsmaking, useful and interesting content, and social resp

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Іванова, Зоя Олегівна, та Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies

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Kitchen, Philip J., and Tony Proctor. "Marketing communications in a post-modern world." Journal of Business Strategy 36, no. 5 (2015): 34–42. http://dx.doi.org/10.1108/jbs-06-2014-0070.

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Purpose – The purpose of this paper is to present and discuss information accessibility in today’s world alongside the accompanying demise of corporate invisibility. This is an ever-present communications reality for businesses and consumers in the twenty-first century. Design/methodology/approach – This paper reviews the relevant extant literature relating to economic, social and technological developments and their impact on the post-modern world of marketing communications. It discusses the rip tides of change that impact on that world. Discussion focuses on the changing global environment

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Pomaz, Oleksandr, Tetiana Voronko-Nevidnycha, Vladuslav Dereza, and Artem Mykhailyk. "The Peculiarities of Modern Methods of Marketing Communication Policy Application by Enterprises." Modern Economics 23, no. 1 (2020): 169–73. http://dx.doi.org/10.31521/modecon.v23(2020)-27.

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Introduction. The article deals with current issues related to the application of modern methods of marketing communication policy at enterprises, and with the research of different scientists’ approaches in defining this concept. Results. It has been proved that modern enterprises, regardless of their field of activity, require the establishment of long-term mutually beneficial relationships with suppliers, intermediaries, partners and, most importantly, with customers, therefore there is an urgent need for effective communication policy. The problems of forming marketing communications of do

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Yatsyna, Viktoriia, Svitlana Klymova, and Nino Gubanova. "MANAGEMENT OF PUBLIC COMMUNICATIONS IN BUSINESS." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 3 (June 2, 2024): 52–56. https://doi.org/10.20998/2519-4461.2024.3.52.

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The article is devoted to substantiating the relevance of trends in the management of business public communications. The necessity of using modern methodological tools for creating and implementing communication strategies in business activities has been proved. Modern communication strategies, based on innovations in technology, enable effective real-time interaction and collaboration, regardless of geographical and cultural differences, which stimulates the development of international cooperation, promotes cultural exchange, and strengthens social ties. The article provides a contemporary

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АНДРУШКЕВИЧ, Зінаїда, and Руслан БОЙКО. "DIGITAL COMMUNICATIONS - A MODERN VECTOR OF MARKETING DEVELOPMENT OF COMPANIES." Herald of Khmelnytskyi National University. Economic sciences 330, no. 3 (2024): 21–25. http://dx.doi.org/10.31891/2307-5740-2024-330-3.

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The article highlights the relevance of using digital communications tools as one of the modern directions of a company's marketing development in the context of rapid technological development. The author focuses on digital communication channels used to attract and retain consumers in the online environment. The main tools of digital communications in the marketing policy of companies are considered, in particular, new media, email marketing, contextual and targeted advertising, SMM, Influence Marketing, content marketing, SEO, mobile marketing and others aimed at individualized interaction

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Pysmenna, Mariia, and Iuliiа Bondar. "The Impact of International Communications on the Efficiency of Administrative Management and Economic Processes." International Relations: Theory and Practical Aspects, no. 12 (December 6, 2023): 63–78. https://doi.org/10.31866/2616-745X.12.2023.292394.

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This research examines the influence of social communications on the effectiveness of administrative management within the overall enterprise management system. It analyzes modern approaches to social communications in the context of administrative management. The study defines "social communication" meaning as a component of modern world that represents purposeful interaction between two sides, with strategic significance aimed at achieving business goals. It is proved that social communication is present in all aspects of human existence, and plays a key role in the activities of modern soci

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Ostapchuk, Tetiana P., Svitlana Yu Biriuchenko, and Dmytro O. Bieliakov. "Modern Trends in Strategic Management of Marketing and Advertising Communications in the Enterprise Management System." Business Inform 3, no. 566 (2025): 344–52. https://doi.org/10.32983/2222-4459-2025-3-344-352.

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The article is dedicated to developing recommendations for improving the efficiency of managerial decisions in the field of marketing and advertising communications in the context of digital transformation and increasing competition. The essence of the concept of «marketing communications» and the substantive content of the process of strategic management of external and internal communications within the enterprise management system are defined. The importance of strategic management of marketing communications as a tool for the long-term development of enterprises is substantiated, allowing

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Angga Wiksana, Wiki, Erik Setiawan, and Ashga Ashabul Yamin. "KOMUNIKASI NON VERBAL SANTRI LUAR NEGERI PADA KKOMUNIKASI LINTAS BUDAYA DI PONDOK PESANTREN." Communications 4, no. 2 (2022): 155–71. http://dx.doi.org/10.21009/communications.4.2.3.

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Penelitian ini bertujuan untuk mengetahui bagaimana santri luar negeri beradaptasi dengan dunia pesantren, tidak hanya tentang pesantren sebagai budaya pada khususnya tetapi juga budaya Indonesia pada umumnya, karena santri luar negeri ini akan berinteraksi sepenuhnya dengan komunitas santri yang heterogen yang berasal dari berbagai daerah di Indonesia. Pondok Pesantren adalah lembaga pendidikan khas Indonesia yang mendidik para santrinya menjadi seorang muslim atau muslimah yang utuh. Di Indonesia, terdapat dua jenis pesantren, yaitu pesantren tradisional (salafiyah) dan pesantren modern (kha

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Halich, Artem, Olha Kutsevska, Oksana Korchagina, Olena Kravchenko, and Nataliia Fiedotova. "The influence of social communications on the formation of public opinion of citizens during the war." Social Legal Studios 6, no. 3 (2023): 43–51. http://dx.doi.org/10.32518/sals3.2023.43.

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With the development of information technology and the spread of social networks, communication has become more accessible and faster, and therefore, social communications are becoming an increasingly relevant and important issue for modern society. The research aims to study the current state of social communications in Ukrainian and global society, considering their transformation and identifying development trends. The research was conducted using the methods of analysis, systematisation, deduction, generalisation, and surveying. The research provides knowledge on the current state of socia

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Listvina, Evgeniya V. "Modern socio-cultural communications: Transformations in the digital age." Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy 21, no. 4 (2021): 386–89. http://dx.doi.org/10.18500/1819-7671-2021-21-4-386-389.

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The article deals with the problem of transformation of modern communication processes caused by the formation of a new digital society and its influence on all aspects of social and cultural life. Communication becomes diverse, rhizomatically branched, offering an interweaving of channels and means of communication, a multivariate effectiveness and a change in the actual communicants, communication actors. It is noted that long-term social ties cease to be dominant. A qualitatively new environment, called the media space, lays down a new format of communication. Information is perceived in in

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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Kruglova, Marina Sergeevna, Svetlana Stanislavovna Marochkina, and Lorina Ermondovna Kruglova. "Modern approaches towards visual communications in promoting HoReCa sphere." Теоретическая и прикладная экономика, no. 3 (March 2021): 58–68. http://dx.doi.org/10.25136/2409-8647.2021.3.36654.

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The growing role of social networks in the processes of interaction with the audience, as well as changes in people&rsquo;s perception of information towards the prevalence of visual data, offer new promotion opportunities. Emphasis is placed on the visual communication in the Internet environment through website or other digital media with image content. The authors describe the relevant results of implementation of creative ideas for the well-known coffee shop chain in the resort city of Sochi. The subject of this research is the use of visual communications in promoting a coffee shop. T

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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel

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Alifanova, T. I. "Effective Management of Crisis Communications." Management Science 11, no. 3 (2021): 61–70. http://dx.doi.org/10.26794/2404-022x-2021-11-3-61-70.

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In a view of the fact that in modern realities of post-industrial information society, the share of intangible assets in the companies' value has significantly increased. The monetized value of an organization's reputation is a part of such assets which is mainly determined by external communications had arised an issue of ensuring reputation security that has become especially relevant. One of justifications for need to apply crisis communication management is also changed direction of modern business. The reason for the change in modern concepts of effective business management was the new c

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Jezhyzhanska, Tetyana. "PR COMMUNICATIONS OF PUBLISHING HOUSES AS A SCIENTIFIC OBJECT." Integrated communications, no. 3 (2017): 35–43. http://dx.doi.org/10.28925/2524-2644.2017.3.6.

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The article studies the current state and prospects of researches of publishing house’s communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on t one hand, and obvious importance in the modern conditions to provide publishing house with competitiveness, on the other one. The literature and sources related to this issues are analyzed, the theoretical and practical possibilities of using PR in the activity of book publishers are determined, the history and current state of research of publishing house`s PR com

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Kolesnichenko, Sergii. "Communications Revolution: from Civilizational Phenomenon to Science Communication Perspectives." Studia Warmińskie 60 (December 21, 2023): 71–82. http://dx.doi.org/10.31648/sw.9564.

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In the study, it was possible to carry out an overview of modern theories of communications revolutions and demonstrate their importance in transforming the foundations of the development of the corresponding social architecture, social institutions, including science, etc. In this analysis, we used the methodological approaches of the philosophy of history, communicative philosophy, social and political philosophy, and the philosophy of science. At the same time, the revolutionary scale of changes and the depth of their impact on society lead to the fact that humanity is forced to abandon the

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Воронкова, Л. П., О. Ю. Корниенко, and Н. В. Кочуров. "Global Communications Chair and Challenges of Modern World." Bulletin of Moscow University. Series 27: "Global Studies and Geopolitics" 50, no. 4 (2024): 92–103. https://doi.org/10.56429/2414-4894-2024-50-4-92-103.

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The article examines the origin and development of the Global Communications Chair at the Faculty of Global Studies of Lomonosov Moscow State University. The attention is focused on such important areas as scientific, educational and methodological work of the chair, it being represented by scientific publications, monographs, textbooks and manuals of the department staff. Much attention is paid to lecturing in foreign languages, holding scientific events and organizing dialogues with scientists from other countries and educational institutions. The article scrutinizes an innovative potential

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Grynko, T. V., T. Z. Hviniashvili, and V. A. Zahinaylo. "The Role of Leadership and Communications in Ensuring the Development of Modern Business Structures." Business Inform 5, no. 532 (2022): 75–83. http://dx.doi.org/10.32983/2222-4459-2022-5-75-83.

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The article summarizes the main aspects of the formation of business communications under modern business conditions; the connection between leadership and communication skills of the head of company is determined and the forms of entrepreneurial activity on the basis of leadership and business communications are substantiated. The components of leadership, in particular organizational, tactical and strategic spheres, are analyzed. Based on a study of the essence of the gestalt approach, it is determined that the formation of effective leadership and business communications is represented by t

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Yumasheva, I. A., G. D. Alemanova, and E. V. Torgunakova. "Management of Communication Policy of the University." Sociology and Law, no. 2 (July 20, 2021): 30–45. http://dx.doi.org/10.35854/2219-6242-2021-2-30-45.

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The article presents the theoretic and methodological foundations of the management of communication policy of the modern university. The article also presents the results of the study of the processes of management of internal and external communications of the university in modern market conditions. Based on the results of the study, a model of strategic communications management of the university with key target audiences is presented.

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Семенова, Л., L. Semenova, М. Кудрявцева, and M. Kudryavceva. "Ethical Issues of Business Communication in Modern Russia." Scientific Research and Development. Modern Communication Studies 6, no. 6 (2017): 63–70. http://dx.doi.org/10.12737/article_5a12b316b45525.54849236.

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The digital revolution that accomplished in the world in the last decade, has brought to life many social phenomena, the consequences of which require a multidimensional understanding, primarily from the point of view of socio-psychological and socio-cultural risks. Russian reality is especially risky because of mental and cultural factors shaping its national identity. The aim of the study is massive amounts of information, influencing on the outworld’s numerous communication channels, and first of all, on communication. A special place in this context is the ethics of social responsibility p

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Maslova, Julia Viktorovna. "Library Network Communications: Trend of Modern Development." Russian Digital Libraries Journal 23, no. 5 (2020): 951–62. http://dx.doi.org/10.26907/1562-5419-2020-23-5-951-962.

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Network forms of interaction are gaining momentum in the system of social society, today they are considered in a series of innovations, attributing a significant number of opportunities and advantages. In a modern information society, where information is spreading at a tremendous speed, it is impossible to imagine innovative processes without network interaction. Any organization always experiences shortages - resource, personnel, material and technical. Libraries are not an exception, therefore, the author of the article believes that the creation of various forms of network interaction wil

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