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Relevant bibliographies by topics / Modern marknadsföring

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Dissertations / Theses

Academic literature on the topic 'Modern marknadsföring'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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Dissertations / Theses on the topic "Modern marknadsföring"

1

Fjällström, Robin. "Modern marknadsföring - filmproduktion." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-89747.

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I contacted the production company Salmonfox in the hope that they would have any projects that they needed help with. It showed that Salmonfox just started up an old project that they needed to complete. They wanted my help to edit some trailers and one crowdfundingfilm for the short film called, Captain Sweden (Kapten Sverige). Salmonfox are hopefully going to use the different trailers and crowdfundingfilm to promote the short film and get help with the funding to make a feature. The project began with a pilot study in which I made a time plan and a requirements plan, where the different re

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2

Lindström, Ann, Lina Carmhagen, and Fridh Johanna Andersson. "Traditionell caféverksamhet och modern marknadsföring : En Fallstudie." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71263.

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Problemdiskussion: Uppsatsen behandlar frågan om hur en caféverksamhet med gamla anor kan utveckla sin marknadsföringsstrategi från traditionell produktfokuserad till ett fokus på kundupplevelser. Syfte: Cafébranschen i Växjö består idag av både stora cafékedjor som Espressohouse och mindre familjeägda caféer med tillhörande bageri och konditori. Studien syftar till att skapa förståelse för hur ett mindre café kan utveckla sina marknadsföringsstrategier från traditionella till moderna. Metod: Studien är en fallstudie bestående av endast ett café som är valt som ett typfall bland de mindre oc

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Abusafiyyah, Mirza, and Mattias Johansson. "Modern marknadsföring i en modern bransch : En studie om hur företag kan skapa kundlojalitet inom möbelbranschen." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19953.

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Idag använder sig marknadsförare och företag av relationsmarknadsföring i allt störreutsträckning. Målet med relationsmarknadsföring är att skapa en långvarig relation och fålojala kunder som företaget sedan kan erbjuda en rad olika produkter och tjänster baserade påkundernas personliga preferenser. Ett vanligt sätt bland företagen att skapa denna relation medkunderna är användningen av en lojalitetsstrategi som i sin tur oftast innefattar någon form avlojalitetsprogram. En lojalitetsstrategi kan utformas på många olika sätt, i denna studie har viframförallt undersökt hur man kan skapa kundloj

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Kristiansson, Paulina, and Linn Hasselgren. "Marknadssegmentering i modern marknadsföring : En kvalitativ studie om hur segmenteringsstrategier påverkas av förändringar i samhällsnormer." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161227.

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Denna studie började som en kvalitativ deduktion där vi ville skapa en förståelse för vilka marknadsföringsstrategier som har starkt inflytande på generation X och om de skiljer sig från andra ålderssegment. I och med digitaliseringen och sociala mediers uppkomst har klassisk marknadsföring förändrats de senaste två decennierna. Det innebär att traditionella marknadsföringskanaler nu konkurrerar med sociala medieplattformar och digital kommunikation. Detta har även gjort att det har skett förändringar i segmenteringsstrategier. Under den första delen av 2010-talet fanns ett

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5

Kunsinsh, Ivar, Jessica Svensson, and Martinsson Anna Yi. "En utmaning i modern marknadsföring - nätverk perspektiv : Ett effektivt nätverk skapar en kanal från Riga till Sverige." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14192.

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6

Jarl, Felicia, and Maja Åfeldt. "Modern marknadsföring i en utav Sveriges äldsta branscher : En kvalitativ studie om hur livsmedelsföretag stärker sin varumärkeskännedom med influencer marketing." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45340.

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In today's society, influencers have grown and become much more common, thus marketing insocial media has increased drastically. Many companies today have influencer marketing aspart of their marketing strategy. With the help of influencer marketing, companies can increasetheir reach in campaigns and thus increase their brand awareness. The purpose of the study wasto create a deeper understanding of how food companies that work with influencer marketing,select their influencers to collaborate with. The main question was: "How do food companieschoose influencers to work with to strengthen brand

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7

Olsson, Therése. "Det moderna biblioteket : Om biblioteks marknadsföring i sociala medier." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17046.

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The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library’s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality’s de

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Foresti, Carolina, and Emelie Walter. "Marknadsföring av museer i Stockholm : En jämförande studie av hur Moderna Museet, Nationalmuseum, Nobelmuseet och Stockholms Läns Museum arbetar med marknadsföring." Thesis, Södertörn University College, School of Communication, Technology and Design, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1350.

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<p>Museums are commonly viewed as uninteresting and boring environments where old and dusty objects are on display, an opinion that museums are struggling to change. Today’s increasing competition from other cultural and leisure facilities put further pressure on museums to renew themselves. This indicates that museums today face great challenges in their work and a professional approach regarding marketing is necessary.</p><p>So how do museums market their exhibitions and activities? What differences are there between the museums ways of working with marketing? In this essay the writers take

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Anderskär, Erika, and Frida Thomasson. "Inkrementell responsanalys av Scandnavian Airlines medlemmar : Vilka kunder ska väljas vid riktad marknadsföring?" Thesis, Linköpings universitet, Statistik och maskininlärning, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139465.

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Scandinavian Airlines has a large database containing their Eurobonus members. In order to analyze which customers they should target with direct marketing, such as emails, uplift models have been used. With a binary response variable that indicates whether the customer has bought or not, and a binary dummy variable that indicates if the customer has received the campaign or not conclusions can be drawn about which customers are persuadable. That means that the customers that buy when they receive a campaign and not if they don't are spotted. Analysis have been done with one campaign for Swede

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10

Fransson, Jessica. "Bibliotekariernas kännedom om marknadsföring på bibliotek : en jämförande studie av två folkbibliotek." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56478.

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The purpose of this survey is to investigate librarians' knowledge and insight on marketing and how they work with marketing based on the issues: How do the surveyed libraries with marketing, what methods/tools/techniques use the surveyed libraries themselves and the knowledge of the responsible librarians about marketing in libraries? Theories used to investigate the marketing of libraries and librarians' knowledge of marketing is mainly the comparative method but also Singh's research on attitudes to marketing and SWOT analysis. The survey focuses on two public libraries in southern Småland,

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