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Journal articles on the topic 'Modern trade enterprises'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

ГРАБОВСЬКА, Ірина. "МЕТОДИЧНІ АСПЕКТИ СТРАТЕГІЧНОГО УПРАВЛІННЯ РОЗВИТКОМ ПІДПРИЄМСТВА СФЕРИ ТОРГІВЛІ". Herald of Khmelnytskyi National University. Economic sciences 342, № 3(1) (2025): 59–64. https://doi.org/10.31891/2307-5740-2025-342-3(1)-8.

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The article is devoted to the actual topic of strategic management of the development of the enterprise in the field of trade, the definition of the essence and the development of methodological aspects of the justification of the strategies of the development of the trade enterprise. The author characterizes the features of the functioning of trade enterprises in the modern economic environment. The relevance of setting and solving a special research task regarding the use of an individual strategic set for each studied subject of trade entrepreneurship when determining strategic directions f

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YAROVENKO, Tetiana, Ilona SEMENCHA, Andrii KOBCHENKO, and Yaroslav LITVIN. "Business project management in innovative activities of trade enterprises." Economics. Finances. Law 4/2025, no. - (2025): 89–92. https://doi.org/10.37634/efp.2025.4.18.

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Introduction. Within the framework of the project approach, business projects are becoming the predominant form of organizing and managing the innovation activities of companies in the modern business environment. Business project management is a strategic priority for the implementation of innovative activities of a trade enterprise, that allows to ensure its sustainable competitive advantage in an unstable, dynamic and unfavorable environment. Business projects allow focusing on specific measures of innovative development in the field of trade. The purpose of the paper is to study the main a

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3

Kuzmynchuk, N. "Marketing Management in the System of Strategic Management of Trade Enterprises." Modern Economics 28, no. 1 (2021): 47–51. http://dx.doi.org/10.31521/modecon.v28(2021)-07.

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Abstract. Introduction. The use of marketing management tools in the system of strategic management of trade enterprises allows to expand the potential of domestic trade enterprises in a changing environment and a high level of competition for consumer attention. Purpose. The purpose of the article is to implement marketing management tools in the activities of trade enterprises based on the principles of strategic management, the use of which will clarify the nature of strategic planning in today's changing environmental conditions. Results. The article proposes approaches to the implementati

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Xu, Xiaomeng, Donghui Li, Guojun Huang, Ziheng Wang, Lingjie Zhu, and Xinyi Ni. "Constructing Safety Management Systems in Modern Industry and Trade Enterprises: A STAMP-Based Approach." Sustainability 16, no. 24 (2024): 11238. https://doi.org/10.3390/su162411238.

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With the burgeoning landscape of new enterprises and business paradigms, industrial and trade enterprises are facing escalating pressure to ensure operational safety. Conventional safety management mechanisms have proven to be inadequate for adapting to the dynamic market demands and intricacies of modern production environments. To improve safety management practices, this study integrates complex network theory to dissect the causal chains underlying accidents in industry and trade enterprises. A network model is established to elucidate the factors contributing to accidents and leverage dat

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Karpenko, Oksana, and Dariia Parkhomenko. "PECULIARITIES OF EXPORT ACTIVITY OF UKRAINIAN MODERN ENTERPRISES." Economic Synergy 2, no. 2 (2021): 15–23. http://dx.doi.org/10.53920/es-2021-2-2.

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The article is focused on the need to strengthen the position of Ukrainian enterprises in the competitive market of the European Union (EU). Explicit and implicit trade barriers to the entry of Ukrainian producers in the European market are determined. The explicit barriers can be considered inconsistency of Ukrainian technical regulations, standards, procedures, sanitary and phytosanitary measures of food and non-food safety with European regulations, procedures and standards, as well as the existence of import duties on most goods exported to the EU. Implicit trade barriers should be conside

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R., Buhrimenko, Smirnova P., and Zonwire A. "FEATURES OF ACTIVITIES OF TRADE ENTERPRISES IN MODERN CONDITIONS." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 77–88. https://doi.org/10.5281/zenodo.2535190.

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<em>The article dwells upon the analysis of modern trends in the development of trade enterprises in Ukraine. It presents the results of key indicators of retail distributors in dynamics and studies the directions of development of local retail networks.</em>

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Lopashchuk, Inna. "MODERN DEVELOPMENT PROBLEMS OF SMALL ENTERPRISES IN TRADE." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS II, no. 74 (2019): 92–102. http://dx.doi.org/10.34025/2310-8185-2019-2.74.08.

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Grynko, T. V., and I. O. Androsova. "Approaches to the Implementation of Strategic Planning at Trade Enterprises." PROBLEMS OF ECONOMY 4, no. 46 (2020): 146–54. http://dx.doi.org/10.32983/2222-0712-2020-4-146-154.

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The current situation in the commercial sector of Ukraine’s economy and changes that have taken place in commercial enterprises in Ukraine have been analyzed. The principles and methodical approaches have been suggested to introduce a system of strategic planning at enterprises functioning under conditions of developed market relations and unsteady economic environment; and to reveal the most effective tools of planning economic activity in the modern economic system. Factors of external and internal environment influencing the activity of enterprises have been defined. Today, the trade indust

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9

E., Fylypenko, Rachkovan О., and Petlenko K. "CONSUMER LOYALITY: MEASUREMENT AND MANAGEMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 1, 2019): 76–86. https://doi.org/10.5281/zenodo.3264768.

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<em>The complexity of the nature of the activities of trade enterprises in modern conditions puts forward new requirements for management tools. The ability to survive in a competitive environment depends on their competitiveness. Modern customer loyalty management and customer relationship management tools, in particular consumer retention technology, are one of the most important tools for improving the competitiveness of enterprises. Therefore, the issues of loyalty assessment are of particular relevance and require urgent solutions.</em> <em>The purpose of the article is to improve the the

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10

Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." International Journal of Professional Business Review 8, no. 5 (2023): e01775. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1775.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." Journal of Law and Sustainable Development 11, no. 3 (2023): e820. http://dx.doi.org/10.55908/sdgs.v11i3.820.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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12

Mukhina, M. M. "Assessing the Operation Security of Trade Enterprises in the Modern Business Environment." Business Inform 12, no. 515 (2020): 454–60. http://dx.doi.org/10.32983/2222-4459-2020-12-454-460.

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The article explores the features of assessing the operation security of trade enterprises in the modern business environment. It is proved that the combination of different methods of situational analysis, e. g. SWOT and PEST methods, allows expanding the external and internal factors under research, which can be taken into account within a diverse range of possible management recommendations. Monitoring of key factors of SWOT analysis allows to develop efficient anti-crisis management strategies that ensure the constant readiness of enterprises to the onset of a crisis, and to adjust them in

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13

Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." International Journal of Professional Business Review 8, no. 5 (2023): e01876. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1876.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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14

Purwoko, Agus, Iskandar Muda, Pindi Patana, and Azda Fanya Ramadhany. "Willingness to Pay Analysis, Ideal Price and Determinants of Visitor Entrance Ticket Prices in Tangkahan Nature Tourism Area, Gunung Leuser National Park." International Journal of Professional Business Review 8, no. 5 (2023): e01358. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1358.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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15

Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." Journal of Law and Sustainable Development 11, no. 3 (2023): e822. http://dx.doi.org/10.55908/sdgs.v11i3.822.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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16

Huang, Huihua. "The Impact of Trade Facilitation on the Internationalization of Modern Logistics Enterprises in Yunnan Province." Academic Journal of Management and Social Sciences 3, no. 3 (2023): 88–93. http://dx.doi.org/10.54097/ajmss.v3i3.11086.

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This study aims to explore the impact of trade facilitation on the internationalization of modern logistics enterprises in Yunnan Province. With the advancement of globalization, trade facilitation has become an essential means to promote international trade and logistics development, significantly influencing the internationalization process of logistics companies. The research employs a mixed-method approach, including literature review, empirical analysis, and case studies, to comprehensively investigate the effects of trade facilitation on modern logistics enterprises in Yunnan Province.

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17

MITSENKO, Nataliia, and Igor MISHCHUK. "DEVELOPMENT OF THE TRADE ENTERPRISE SUBJECTS LOGISTICS SYSTEM AND ITS UTENSIC-CRITERIAL CHARACTERISTICS." JOURNAL OF EUROPEAN ECONOMY, Vol 18, No 1 (2019) (2019): 67–93. http://dx.doi.org/10.35774/jee2019.01.067.

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The main purpose of the publication is the development of theoretical approaches, systematization of the results of analysis and definition of measures for the formation of logistic systems of trade enterpreneurship subjects (trade enterprises), which belong to the small business sector. The peculiarities of formation were identified and the problematic aspects of the modern stage of entrepreneurship development in Ukraine were identified. The existence of the logistic component in the general complex of the conduct of trading activity by the entrepreneurship subjects is determined. The essenc

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18

Allaberganov Abrorjon Gayratdzhan ugli. "Improving Brand Management In Commercial Enterprises." Procedia of Social Sciences and Humanities 4 (May 19, 2022): 60–61. http://dx.doi.org/10.21070/pssh.v4i.127.

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The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.

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19

Shymanovska-Dianych, Lyudmyla, and Nataliya Pedchenko. "Approaches to estimating the efficiency and performance of the trade enterprise activity: modern view." Socio-Economic Problems of the Modern Period of Ukraine, no. 1(135) (2019): 71–77. http://dx.doi.org/10.36818/2071-4653-2019-1-13.

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In the article, the existing variety of terms of "efficiency" and "performance" is structured and the features of each concept and the differences between them are defined. The article proves that it is necessary to divide the categories "performance" and "efficiency" for trade enterprises. Each of them has an independent value, equally important for the evaluation of their activities, and can not replace another concept. The authors prove that in a market economy, when the results of the work of some market actors depend on the clarity and coherence of the work of other actors, the problem of

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20

Savchenko, Illia, and Iryna Nagorna. "The Evaluation of Methodological Aspects of the Trade Enterprises Financial Stability Analysis." Buhalterinės apskaitos teorija ir praktika, no. 17-18 (October 1, 2018): 85–96. http://dx.doi.org/10.15388/batp.v0i1.11955.

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[full article and abstract in English] Modern world trade trends put forward additional requirements for the trade enterprises to ensure efficient functioning and achieve a high level of competition. Considering this, it becomes actual to form and implement substantiated organizational and economic mechanism of financial stability analysis. The aim of the article is to substantiate the methodical aspects of the trade enterprises financial stability analysis in order to ensure the improvement of the economic assessment mechanism of its level. Research methods: generalization, analysis and

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21

Kashperska, Anastasiia I., and Oleh V. Yatsiuk. "Foreign Economic Activity of Enterprises: Modern Challenges and Prospects of Development." Business Inform 5, no. 556 (2024): 32–42. http://dx.doi.org/10.32983/2222-4459-2024-5-32-42.

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The aim of the article is to study the current state of foreign economic activity of Ukraine, to determine the prospects for development, taking into account the political and economic situation in the country. The article characterizes the current state of foreign trade. According to the State Statistics Service of Ukraine, the general indicators of foreign trade in goods in 2018–2024 are analyzed as follows: the total value of imported and exported goods, the volume of export-import operations, the commodity structure of foreign trade, and the geographical structure of foreign trade in goods

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22

Tetiana, Zubko, Hanechko Iryna, Trubei Oksana, and Afanasyev Kostyantyn. "Determining the impact of digitalization on the economic security of trade." Eastern-European Journal of Enterprise Technologies 6, no. 13 (114) (2021): 60–71. https://doi.org/10.15587/1729-4061.2021.248230.

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The modern system of relations between countries is being transformed with the spread of digitalization. Accordingly, there is a need to study the practical aspects of digitalization of trade as a major component of international relations. Therefore, this study aims to determine the impact of digitalization processes on the performance and economic security of trade. The main directions for the development of digitalization in trade were determined and the influence of digital technologies on the economic security of trade entities (enterprises) was investigated. The main components of the ec

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23

Hrosul, Viktoriia, and Maryna Usova. "Methodological aspects of assessing the level of risk resistance of retail trade enterprises." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 282–86. http://dx.doi.org/10.36887/2415-8453-2024-1-48.

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The article aims to improve the scientific and methodological approach to assessing retail enterprises' risk tolerance levels. The research process used the following methods: analysis, synthesis, structuring, systematization, graphic modeling, multidimensional analysis, and integral assessment. The article describes the main features of the modern external environment. Risk management is developing forward-looking thinking and forming readiness for risky situations. The essence of the "risk resistance" concept is revealed, and the main concepts that define it are characterized. A three-dimens

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24

А., Sifurova. "TRADE ENTERPRISES WORKING CAPITAL MANAGEMENT ON THE BASE OF THE SYSTEM AND REPRODUCING APPROACHES." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 64–76. https://doi.org/10.5281/zenodo.2534088.

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<em>The scientific approaches to enterprise management organization on the base of system approach are considered and systematized. It is found out that in spite of significant number of scientific works the issues related to the definition of the essence, functions, principles, mechanisms, peculiarities and specifics of the use of systematic approach to the trade enterprises working capital management at the successive stages of the reproducing process, which takes place on the capitalized base. The effect of modern mechanism of working capital management as an important element of the trade

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Zubko, Tetiana, Iryna Hanechko, Oksana Trubei, and Kostyantyn Afanasyev. "Determining the impact of digitalization on the economic security of trade." Eastern-European Journal of Enterprise Technologies 6, no. 13 (114) (2021): 60–71. http://dx.doi.org/10.15587/1729-4061.2021.248230.

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The modern system of relations between countries is being transformed with the spread of digitalization. Accordingly, there is a need to study the practical aspects of digitalization of trade as a major component of international relations. Therefore, this study aims to determine the impact of digitalization processes on the performance and economic security of trade. The main directions for the development of digitalization in trade were determined and the influence of digital technologies on the economic security of trade entities (enterprises) was investigated. The main components of the ec

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26

Blуznіuk, Oksana, and Alona Sifurova. "WORKING CAPITAL MANAGEMENT OF TRADE ENTERPRISES FROM THE POSITION OF FUNCTIONAL AND REFLECTING AND STRUCTURAL AND CLASSIFICATION APPROACHES." Economic Analysis, no. 29(1) (2019): 68–77. http://dx.doi.org/10.35774/econa2019.01.068.

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Introduction. The article proves the necessity of improving the overall system of enterprise trade management by developing an efficient subsystem of working capital management in the unity and interconnection with other subsystems and elements. It has to be done in the context of the successive stages of the transformation and reproduction and financial and economic cycle of the operation of a trading enterprise. Purpose. The article aims to substantiate the content and mechanism of the subsystem of current asset management of the trade enterprise on the basis of the use of functional and rep

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27

Hrosul, Viktoriia, and Ivan Shinkarenko. "Information Technologies and Digital Transformation in the System of Adaptive Development of Retail Enterprises." Economics: time realities 1, no. 65 (2023): 86–94. http://dx.doi.org/10.15276/etr.01.2023.11.

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The modern information space of adaptive development of retail enterprises is characterized and the distinctive properties of information technologies are defined. Digital technologies are systematized and their functional purpose is defined. The general advantages of data analytics are formulated and the advantages of modern video analytics systems, chatbots, Internet of Things (IoT), RFID tags in the organization of retail trade enterprises are characterized. The need for a situational approach to digital changes is argued. A model of the formation of a comprehensive mechanism for the readin

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Hrosul, Viktoriia, and Ivan Shinkarenko. "Information Technologies and Digital Transformation in the System of Adaptive Development of Retail Enterprises." Economics: time realities 1, no. 65 (2023): 86–94. https://doi.org/10.5281/zenodo.10185084.

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The modern information space of adaptive development of retail enterprises is characterized and the distinctive properties of information technologies are defined. Digital technologies are systematized and their functional purpose is defined. The general advantages of data analytics are formulated and the advantages of modern video analytics systems, chatbots, Internet of Things (IoT), RFID tags in the organization of retail trade enterprises are characterized. The need for a situational approach to digital changes is argued. A model of the formation of a comprehensive mechanism for the readin

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29

HLUSHCHENKO, Svitlana. "MODERN RESTRUCTURIZATION MECHANISMS OF AGRICULTURAL ENTERPRISES IN THE SYSTEM OF INTEGRATION RELATIONS." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 163–69. http://dx.doi.org/10.36887/2415-8453-2020-4-18.

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Introduction. Agricultural enterprises are in a state of permanent search for effective management solutions that can ensure their full effective development. In some cases, one of these decisions is the need to restructure the enterprise, which leads to changes in organizational, legal, management, production structure of the enterprise. Given that the bulk of value added for agri-food products is concentrated in the field of processing and trade, it is advisable for agricultural enterprises to restructure on the basis of integration with enterprises belonging to these industries. The purpose

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Marusinina, Elena, Natalia Mushketova, Elena Gushchina, and Elena Vitalieva. "Optimization of marketing communications of trade enterprises in modern conditions." E3S Web of Conferences 403 (2023): 08029. http://dx.doi.org/10.1051/e3sconf/202340308029.

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The main directions of development of marketing communications of commercial enterprises in modern conditions are analyzed in the article. The purpose of the article is to reveal and substantiate the prospects of development of marketing communications of commercial enterprises and offer the directions of their optimization taking into account the tendencies of digitalization of economic processes. The methodological basis of the research represents the complex approach, which allows studying the components of marketing communications as a part of the marketing system which can give the econom

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31

Guan, Jingyu. "A Study of the Multidimensional Impact of International Trade on Firm Productivity." Highlights in Business, Economics and Management 45 (December 24, 2024): 551–55. https://doi.org/10.54097/0ny14115.

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In the context of economic globalization, international trade, as a key factor in promoting economic growth, greatly affects enterprise productivity. This paper synthesizes the research results of scholars and modern economic theories to explore the multidimensional impact of international trade on enterprise productivity. This paper firstly reviews the development of neoclassical international trade theory and new trade theory, deeply analyses the impact of market access policy, export market diversification, and technology spillovers on enterprise productivity, and explores the positive effe

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32

HAVENKO, M., and O. ORLOV. "MARKETING RESEARCH OF COMPETITION POSITION OF TRADE ENTERPRISES." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 46–56. https://doi.org/10.31891/2307-5740-2019-274-5-47-57.

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Marketing research in an information economy environment plays a significant role for all business entities. Management decisions should be based on information gathered in the course of marketing research. In modern conditions, trading companies operate in a highly competitive environment, so they have to experience in their own experience the impact of market relations on the features of their activities and take the necessary measures to adapt to them. In a market economy, the buyer of goods or services is the master of the situation. In the article the urgency of the need for market resear

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Bohun, Lesia, Svitlana Rozumeі, and Iryna Nikolayenko. "CLASSIFICATION OF TRADE-MARKETING TOOLS." Economic Analysis, no. 28(4) (2018): 167–72. http://dx.doi.org/10.35774/econa2018.04.167.

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Introduction. The question of increase of the demand for goods is effectively solved with the help of industrial and intermediate enterprises interaction. During this interaction the trade-marketing tools are used. The concept trade-marketing is not enough investigated by Ukrainian scientists. This fact interferes the effective use of trade-marketing for the needs of market participants. Purpose. The article aims to analyse the transformation of the concept «trade-marketing», improve the classification of tools of the system of trade-marketing and define the features of their use by industrial

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34

Perederii, Tatiana. "FEATURES OF THE CURRENT PRACTICE OF ANTI-CRISIS MANAGEMENT OF SUSTAINABLE DEVELOPMENT IN TRADE ENTERPRISES OF UKRAINE." Actual Problems of Economics 1, no. 278 (2024): 146–58. https://doi.org/10.32752/1993-6788-2024-1-278-146-158.

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The article examines the current practices of crisis management for sustainable development in trade enterprises in Ukraine. The modern methods of crisis management and their impact on the stability of enterprises are analyzed. Recommendations for improving the effectiveness of management decisions in the trade sector are proposed

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35

Huang, Huihua. "The Association between the Internationalization Path of Yunnan Province's Modern Logistics Enterprises and Trade Facilitation: A Study." Frontiers in Business, Economics and Management 10, no. 2 (2023): 215–18. http://dx.doi.org/10.54097/fbem.v10i2.11006.

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This paper aims to investigate the association between the internationalization path of Yunnan Province's modern logistics enterprises and trade facilitation. As globalization continues to progress, internationalization in the logistics industry has become an important strategic choice for companies seeking greater market share and competitive advantage. Trade facilitation, as a key element in promoting international trade circulation, has a profound impact on the internationalization path and operations of logistics enterprises.

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36

Петрова, Елена, and Elena Petrova. "Overview of modern automation information systems activities of trade enterprises." Journal of Management Studies 4, no. 9 (2019): 76–85. http://dx.doi.org/10.12737/article_5d68d5afb331c1.42407139.

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37

Voronkov, A. V., Yu A. Naplyokova, and O. N. Gorelikova. "EFFICIENCY FACTORS OF THE RETAIL TRADE ENTERPRISES MODERN FORMATS USE." Herald of the Belgorod University of Cooperation, Economics and Law 2, no. 99 (2023): 154–64. http://dx.doi.org/10.21295/2223-5639-2023-2-154-164.

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38

S.M. Urazaliev and I.Yu.Sultanova. "Course, Pathophysiology, Bacteriological Examination And Treatment Of Salmonellosis In Rabbits And Poultry." Procedia of Social Sciences and Humanities 4 (May 19, 2022): 62–64. http://dx.doi.org/10.21070/pssh.v4i.126.

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The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of the brand management of trade enterprises in terms of marketing orientation in the context of its elements are identified.

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39

Shashlo, N. V., and A. A. Kuzubov. "TRADE MARKETING AND NEW SALES PROMOTION TOOLS IN THE ACTIVITIES OF ENTERPRISES." Scientific Review: Theory and Practice 10, no. 10 (2020): 2283–92. http://dx.doi.org/10.35679/2226-0226-2020-10-10-2283-2292.

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The market is a constant battle between enterprises, in which the winner will be the one who effectively plans, implements and measures the results of marketing activities. To get more profit and to meet the customers' needs, it is advisable to use a trade marketing mechanism. The issue of increasing the demand for goods is quite effectively resolved through the interaction of production and intermediary enterprises using trade marketing tools. This concept is insufficiently studied by Russian scientists, which makes it difficult to fully use it for the needs of market participants. The purpos

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Pozzhaeva, Tatyana V., and Alexander A. Bakunov. "STRATEGIC PRICING IN THE FIELD OF TRADE IN THE CONTEXT OF SANCTIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/7, no. 153 (2024): 15–23. https://doi.org/10.36871/ek.up.p.r.2024.12.07.002.

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The article develops a scientific and practical approach to the formation of pricing strategies under sanctions, combining a sequence of actions for its formation into a single process, which, unlike the existing ones, is based on the level of aggressiveness of influence, the level of sanction resistance of trading enterprises and the level of favorable market conditions, allows, based on a comparison of strategic alternatives, to develop a plan of price management tactics and price communications in accordance with the established target vector of pricing of the enterprise under sanctions. In

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Olinichenko, Kateryna S., Hanna L. Chmil, and Olha M. Priadko. "Transformation of Communication Policy to Ensure Resilience of Retail Trade Enterprises." Business Inform 2, no. 553 (2024): 338–45. http://dx.doi.org/10.32983/2222-4459-2024-2-338-345.

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The communication policy of a trade enterprise always depends on the general goals of the enterprise, but it is impossible to consider the communications of a trade enterprise as a permanent component. Communication policy is a moving thing, it is constantly influenced by internal and external factors, which gives impetus to the company’s marketers to constantly adjust it to modern market requirements. The aim of the article is to determine the resilience of marketing strategies of trade enterprises in relation to communication and advertising activities under the influence of macro factors. W

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Horbal, Natalia, and Marianna Shalaifer. "Assessment of the efficiency of foreign economic activity (on the example of “Mohyliv-Podilskyi canning plant”." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 202, no. 1 (2023): 29–39. http://dx.doi.org/10.23939/smeu2023.01.029.

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For Ukrainian enterprises today – in the conditions of war – activation of foreign trade and strengthening of its effectiveness are critically important tasks. Implementation of foreign economic activity by enterprises is a complex process that requires not only a significant amount of resources, but also a competent approach to evaluating its effectiveness. Comparing the achieved results with previous periods or competitors allows to determine the current level of efficiency of such activity and to make the necessary changes to the company's strategy. Various quantitative and qualitative indi

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Bahorka, Mariia, Liudmila Kvasova, and Nataliy Yurchenko. "COMPREHENSIVE MARKETING SYSTEM AS A BASIS FOR INCREASING THE COMPETITIVENESS OF TRADE ENTERPRISES IN MODERN CONDITIONS OF DOING BUSINESS." Green, Blue and Digital Economy Journal 4, no. 1 (2023): 28–36. http://dx.doi.org/10.30525/2661-5169/2023-1-4.

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The purpose of our research is to generalize theoretical and methodological approaches to the formation of a complex marketing system, to develop recommendations for the implementation of the main elements of this system in the practical activities of enterprises in modern conditions and to allocate marketing reserves aimed at increasing the competitiveness of trading enterprises in modern business conditions. The methodology basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the fundamental

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FEDULOVA, Iryna, and Maryna DZHULAI. "The attractiveness of trade enterprises in the labor market." SCIENTIA FRUCTUOSA 152, no. 6 (2023): 79–98. http://dx.doi.org/10.31617/1.2023(152)06.

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Students are an attractive segment on the labor market, as young people learn quickly, have the skills to work with modern information technologies, are inclined to support and develop corporate culture, etc. The aim of the article is to determine the level of attractiveness of trade enterprises from students’ opinion, taking into account modern trends in the development of the labor market. The hypothetical assumption is that trade enterprises do not differ significantly in terms of their attracttiveness for students when they choose a place of work or internship. The conducted research of

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Boichyk, Iryna, Halyna Spyk, and Orysya Voloshyn. "Theoretical and organizational aspects of optimization of activities of trade enterprises based on the logistic approach." Herald of Ternopil National Economic University, no. 3(97) (October 1, 2020): 156–70. http://dx.doi.org/10.35774/visnyk2020.03.156.

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Introduction. Trade enterprises aim to meet consumer demand and, as a result, make a profit. Uncertainty of the external environment and the presence of a number of different problems in the economic activity of trade enterprises necessitates a revision of approaches to the formation of trade and technological processes and their optimization based on the use of modern logistics tools. Purpose. The purpose of the article is to justify the need for the use of logistic tools in organizing trade and technological processes at trade enterprises, to identify the relevant stages of the implementatio

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Кольган, М. В., and Ю. Ю. Медведева. "Problems and prospects of adaptation of Russian trade enterprises in the modern market environment." Экономика и предпринимательство, no. 11(136) (February 27, 2022): 838–44. http://dx.doi.org/10.34925/eip.2021.11.136.167.

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В статье определены основные драйверы и условия трансформации рыночной среды российской розничной торговли. Изменились как технологические и логистические, так и финансовые условия функционирования торговой отрасли, трансформировались функции торговых организаций в организации хозяйственных связей. Драйвером роста для отрасли стало развитие онлайн-торговли в условиях пандемии Covid-19. Определены изменения предпочтений и поведения. Предложен авторский взгляд на организацию механизма адаптации торговых предприятий через трансформацию факторов внутренней среды, отражающих готовность и сопротивле

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Buhrimenko, R. M. "THE FINANCING POLICY OF TRADING ENTERPRISES' CURRENT ASSETS." Herald of Kiev Institute of Business and Technology 40, no. 2 (2019): 7–11. http://dx.doi.org/10.37203/kibit.2019.40.02.

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At the present stage, management of working assets at the level of trading enterprises is one of the topical issues. This is due to the peculiarities of the functioning of trade enterprises in modern economic conditions and the importance of working assets for them as a resource, investment object, part of working capital. Much of the factors that determine the state of the enterprises of trade lie beyond the scope of their management. However, an important role in determining their position is the improvement of financial management and, above all, management of working assets. Of parti

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Gut, Liubov. "FEATURES OF INFORMATION PROVIDING OF FINANCIAL CONTROL AT TRADE ENTERPRISES." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS ІII, no. 91 (2023): 53–65. http://dx.doi.org/10.34025/2310-8185-2023-3.91.04.

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With the transformation and development of market relations in Ukraine, the conditions of economic activity of trade enterprises have been changing. Further digitization and networking necessitate the improvement of the trade enterprise management system (a component of which is financial controlling), and, accordingly, the development of an information support system for such management. Today, competition for consumers is intensifying, and business activity is facing crisis phenomena. Without an effective system of financial controlling and its high-quality information support, which provide

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Кулик, А. В., І. В. Швець та В. А. Абизов. "ЧИННИКИ ФОРМУВАННЯ ТА ОСОБЛИВОСТІ ТИПОЛОГІЇ ВХІДНИХ ГРУП ВБУДОВАНИХ ПІДПРИЄМСТВ ОБСЛУГОВУВАННЯ". Art and Design, № 2 (11 серпня 2021): 118–28. http://dx.doi.org/10.30857/2617-0272.2021.2.11.

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Purpose: to identify the peculiarities of the formation and typology of incoming groups of built-in service enterprises. The methodology consists in the application of general scientific methods of analysis, synthesis, comparative analysis, as well as in the formation of classification according to the research problem. Results.The publication reveals a generalized approach to theoretical developments on the classification of embedded trade enterprises and their incoming groups. Particular attention is paid to the factors of formation of incoming groups of built-in trade enterprises, such as:

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Устин, С. А., and Е. А. Хартанович. "Reengineering as the basis of innovative development of trade enterprises." Industrial Economics, no. 1 (February 24, 2024): 58–66. http://dx.doi.org/10.47576/2949-1886.2024.1.1.009.

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В статье затрагиваются актуальные вопросы реинжиниринга бизнес-процессов современной сети автозаправочных станций (АЗС). АЗС – это одно из наиболее значимых направлений в деятельности торгового предприятия, которое нуждается в оптимизации. Кроме того, в современных условиях актуализировалась проблема развития методологического аппарата оценки бизнес-процессов с учетом необходимости инновационного развития. The article deals with topical issues of business process reengineering of a modern network of gas stations (gas stations). The gas station is one of the most significant areas in the activi

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