Academic literature on the topic 'Modernism (Literature) Modernism (Literature) Postmodernism (Literature) Postmodernism (Literature)'

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Journal articles on the topic "Modernism (Literature) Modernism (Literature) Postmodernism (Literature) Postmodernism (Literature)"

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Ismail, Yusuf. "Postmodernisme dan Perkembangan Pemikiran Islam Kontemporer." Jurnal Online Studi Al-Qur an 15, no. 2 (2019): 235–48. http://dx.doi.org/10.21009/jsq.015.2.06.

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Modernism and postmodernism were born from mainland Europe and America. This philosophical thought penetrated religious issues. Postmodernism was born as an attempt to understand social conditions and phenomena, the term postmodernism appeared for the first time in literature in 1939. In the context of religion, Postmodernism in its aim so that religious understanding does not fall into the system of totalitarian interpretation in a religious context and the context of social systems, economics, culture, and politics. The topic of Postmodernism in this paper is presented based on its actuality and to stimulate our thinking which is generally still oriented to modern or even traditional concepts. By studying this relatively new concept we will be confronted with the basic question of which philosophical thinking results have correlation values ​​and relevance to the development and demands of contemporary society, not which ones are theoretically correct. The statement confirms the relativity of reason. The realm of absolute truth is not in humans, absolute truth is from and belongs to God.
 
 Keywords: Postmodernism, Contemporary Islam, Moderism
 
 Abstrak
 Modernisme dan postmodernisme lahir dari daratan Eropa dan Amerika Pemikiran filosofis ini merambah ke persoalan keagamaan. Postmodernime lahir sebagai usaha memahami kondisi dan fenomena sosial, istilah postmodernisme muncul untuk pertama kalinya dalam sastra pada tahun 1939. Dalam konteks keagamaan, Postmodernisme dalam bertujuannya agar faham keagamaan tidak jatuh pada sistem tafsir totaliter tunggal dalam konteks keagamaan dan dalam konteks sistem sosial, ekonomi, budaya dan politik. Topik Postmodernisme dalam tulisan ini disajikan berdasarkan pada aktualitasnya dan guna merangsang pemikiran kita yang pada umumnya masih berorientasi pada konsep-konsep modern atau bahkan tradisional. Dengan mempelajari konsep yang relatif baru ini kita akan dihadapkan pada pertanyaan dasar tentang hasil pemkiran filsafat yang manakah yang mempunyai nilai korelasi dan relevansi dengan perkembangan dan tuntutan masyarakat kontemporer, bukan yang manakah yang benar secara teoritis an sich. Pernyataan tersebut menegaskan relativitas kebenaran nalar. Wilayah kebenaran mutlak bukan ada pada manusia, Kebenaran mutlak adalah dari dan milik Tuhan.
 Kata kunci: Postmodernisme, Modernisme, Pemikiran Islam
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Farzali Rahmanova, Irada. "The literary trend “postmodernizm” and its self-expression in modern Azerbayjani literature." SCIENTIFIC WORK 56, no. 07 (2020): 51–54. http://dx.doi.org/10.36719/2663-4619/56/51-54.

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The article deals with such a literary trend as postmodernism and its self-expression in modern Azerbaijani literature. The article contains the review of the different scientists’, philosophers’ and writers’ views related to the postmodernism, forms of its manifestation and its impact on Azerbaijani literature. Many Azerbaijani writers created their works under the influence of European literature in the postmodernist style during the period of independence. Their works are analyzed on the basis of the concrete facts. It is noted that while encompassing a wide variety of approaches, postmodernism is generally defined by an attitude of skepticism, irony, or rejection toward the meta-narratives and ideologies of modernism, often calling into question various assumptions of Enlightenment rationality. Consequently, common targets of postmodern critique include universalist notions of objective reality, morality, truth, human nature, reason, language, and social progress. Keywords:postmodernism, globalization, fiction, literary trend, symbols
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Shams, S. M. Riad. "Modernism to Postmodernism." International Journal of Customer Relationship Marketing and Management 4, no. 3 (2013): 44–56. http://dx.doi.org/10.4018/jcrmm.2013070103.

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Underlying the 4Ps marketing principle, and with the transdisciplinary input, Relationship Marketing (RM) has evolved as a fundamental concept to respond to the postmodern marketing management issues. A literature review has been conducted to recognize the rationality of the evolvement of RM and how RM responds to the postmodern marketing management issues to meet and exceed contemporary market needs. The findings reveal that RM utilizes the transdisciplinary mode-2 knowledge production (value proposition) approach, based on the value perception of the postmodern market to cope up with the contemporary and latent market trends, which should be substantiated by market competitiveness, cost effectiveness and social (including all associated stakeholders) acceptability. Such a transdisciplinary mode-2 value proposition of RM and its contribution to the postmodern marketing management appears as coherent across markets and industries.
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Orlić, Milan. "Crnjanski’s New Textuality: The Poetic Play Mask (1918)." Transcultural Studies 11, no. 2 (2015): 216–41. http://dx.doi.org/10.1163/23751606-01102005.

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This essay is about the emergence of a new sensibility and a new textuality in Serbian Modernism/postmodernism, constituted by the poetic and prose works of Miloš Crnjanksi amongst other. A survey of earlier, 19th century Serbian prose and drama, demonstrates that the Modernist/postmodern poetics had its antecedents in the works of Jovan Sterija Popović and Đorđe Marković Koder, which demonstrates the continuity of Serbian literature through the all the phases inherent in European (French) literatures of the 19th and 20th century. Crnjanski’s early poetic play Mask is analysed through the sensibility of a new “world malaise” and the poetic principle of “Sumatraism” which make up Crnjanksi’s “Nihilism.” This is decoded as a sensibility close to the Absurd, which has consequences for the structure of Crnjanski’s subsequent works as well as for the development of Yugolsav/Serbian Modernism/postmodernism.
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White, J. J., and Richard Sheppard. "Modernism: Dada: Postmodernism." Modern Language Review 97, no. 4 (2002): 1028. http://dx.doi.org/10.2307/3738713.

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Fokkema, Douwe W. "Literary History, Modernism, and Postmodernism." Poetics Today 6, no. 3 (1985): 561. http://dx.doi.org/10.2307/1771921.

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Gu, M. D. "Lu Xun and Modernism/Postmodernism." Modern Language Quarterly 69, no. 1 (2008): 29–44. http://dx.doi.org/10.1215/00267929-2007-023.

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Reid, Panthea, and Michael Kaufmann. "Textual Bodies: Modernism, Postmodernism, and Print." American Literature 67, no. 2 (1995): 423. http://dx.doi.org/10.2307/2927827.

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Clark, T. J. "Modernism, Postmodernism, and Steam." October 100 (April 2002): 154–74. http://dx.doi.org/10.1162/016228702320218448.

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Herman, David J. "Modernism versus Postmodernism: Towards an Analytic Distinction." Poetics Today 12, no. 1 (1991): 55. http://dx.doi.org/10.2307/1772982.

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Dissertations / Theses on the topic "Modernism (Literature) Modernism (Literature) Postmodernism (Literature) Postmodernism (Literature)"

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Charles, Alec. "James Joyce, modernism and postmodernism." Thesis, University of Oxford, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.284287.

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Ye, Qing. "Masculinity in Yu Hua's fiction from modernism to postmodernism." Thesis, McGill University, 2009. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=66852.

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The Tiananmen Incident in 1989 triggered the process during which Chinese society evolved from so-called "high modernism" to vague "postmodernism". The purpose of this thesis is to examine and evaluate the gender representation in Chinese male intellectuals' writing when they face the aforementioned social evolution. The exemplary writer from the band of Chinese male intellectuals I have chosen is Yu Hua, one of the most important and successful novelists in China today. Coincidently, his writing career, spanning from the mid-1980s until present, parallels the Chinese intellectuals' pursuit of modernism and their acceptance of postmodernism. In my thesis, I re-visit four of his works in different eras, including One Kind of Reality (1988), Classical Love (1988), To Live (1992), and Brothers (2005), to explore the social, psychological, and aesthetical elements that formulate/reformulate male identity, male power and male/female relation in his fictional world. Inspired by those fictional male characters who are violent, anxious or even effeminized in his novels, one can perceive male intellectuals' complex feelings towards current Chinese society and culture. It is believed that this study will contribute to the literary and cultural investigation of the third-world intellectuals.<br>Les événements de la Place Tiananmen en 1989 a déclenché le processus durant lequel la société chinoise a évolué d'un soi-disant "haut modernisme" vers un vague "post-modernisme". Le but de cette thèse est d'examiner et d'évaluer la représentation des sexes dans l'écriture des intellectuels chinois mâles quand ils font face à l'évolution sociale mentionnée ci-dessus. L'auteur qui exemplifie bien le groupe d'intellectuels masculins chinois que j'ai choisi est Yu Hua, un des romanciers les plus importants et prolifiques de la Chine d'aujourd'hui. Bonne coïncidence, sa carrière d'écrivain qui couvre la période commençant au milieu des années 1980 jusqu'à maintenant, trace des parallèles entre la poursuite du modernisme des intellectuels chinois et leur acceptation de post-modernisme. Dans ma thèse, je revisite quatre de ses travaux dans des périodes différentes, y compris One Kind of Reality (1988), Classical Love (1988), To Live (1992) et Brothers (2005). Le but est d'explorer l'aspect social, les éléments psychologiques et esthétiques qui formulent/reformulent l'identité masculine, le pouvoir masculin et la relation homme/femme dans son monde fictif. Inspiré par ces personnages masculins fictifs qui sont violents, anxieux ou même effeminés dans ses romans, on peut percevoir les sentiments complexes des intellectuels masculins envers la société et la culture chinoise actuelle. Je crois que cette étude contribuera à l'enquête sur la littérature et la culture des intellectuels des pays du Tiers-Monde.
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Eyuboglu, Selim. "Four films : crossing the boundaries of modernism and postmodernism." Thesis, University of Kent, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305245.

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Wang, Fan. "Localities of global modernism : Fei Ming, Mu Dan and Wang Zengqi." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/760.

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This thesis seeks to map out the development of literary modernism in the 1930s and 1980s People's Republic of China (PRC). Despite the long temporal halt, these two periods are innately and historically related to each other. Much as Chinese literary modernism was a literary legacy of Western modernism, its decades-long development provided it with the conditions for a second life. When it reemerged in the 1980s, it bore unique national characteristics that, in turn, enriched the realm of global modernism. In short, the distinct historical and national context of the twentieth century China dictated that Chinese literary modernism could not be a mechanical reproduction of its Western counterpart. The importation and translation of Western modernist creative and critical works, together with the modernist practices of modern Chinese intellectuals, contributed to the formation and rise of modernist literature in the 1930s, as well as its revival in the 1980s PRC. Structurally, this thesis identifies three localities of global modernism in the works and literary theory of Fei Ming, Mu Dan, and Wang Zengqi. It argues that these writers' modernist practices and distinct writing styles not only represented the characteristics of Chinese literary modernism, but also added diversities to modernist literature in the global context. Methodologically, I pair the Chinese modernists with their Western counterparts, including Virginia Woolf and T.S. Eliot. This comparison helps to find similarities between modernist works across time and place, and to identify the unique features of Chinese literary modernism. In practice, when studying the three modernists' first encounters with literary modernism in Republican China, as well as their respective experience in the PRC, I seek to (i) present three modes of initiation of literary modernism at the beginning of the twentieth century; (ii) trace the development of literary modernism both in the republican era and its revival in the PRC; (iii) show the process of Chinese literary modernism growing its distinct characteristics and evidence its second life. In short, Chinese modernists' participation in the building of global modernism and their contributions to the enrichment of literary modernism in the global context are two foci of my thesis. In the final analysis, this thesis engages research on Chinese literary postmodernism. No matter the literary movement's status in the PRC, then and now, how and why it differs from the development of postmodernism in Western literature and culture are valuable research questions.
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Ma, Chun-laam, and 馬鎮嵐. "Characterization of detective figure as a site of negotiation of modernism and postmodernism in the 21st century." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B47055376.

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Gubernatis, Catherine. "The epistolary form in twentieth-century fiction." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1184950116.

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Lyle, Messina. "Reviving the Subject: A Feminist Argument for Mimesis in Literature." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2204.

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For centuries we have taken for granted Aristotle's assertion that fiction must encourage emotional identification by representing life realistically. With the development of a more pluralistic society, Postmodernist writiers have come to question that assumption. Having repudiated our ancestor's notions of identity, these writers create stories whose sole purpose is to comment on other stories. However, as some feminist critics have shown us, we must each have an identity in order to have the collaborative society that is the Postmodernist's goal. Therefore, the notion that a story must make a sensory impression on us and stand on its own as a story in itself is just as valid today as it was in the past.
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Travis, Molly Abel. "Subject on Trial: The Displacement of the Reader in Modern and Post-modern Fiction." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392805130.

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Duguid, Scott. "Narcissus revisited : Norman Mailer and the twentieth century avant-garde." Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/22981.

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This thesis examines the American novelist Norman Mailer’s relationship to the 20th century avant-garde. Mailer is often remembered as a pioneer in the new documentary modes of subjective non-fiction of the sixties. Looking beyond the decade’s themes of fact and fiction, this thesis opens up Mailer’s aesthetics in general to other areas of historical and theoretical enquiry, primarily art history and psychoanalysis. In doing so, it argues that Mailer’s work represents a thoroughgoing aesthetic and political response to modernism in the arts, a response that in turn fuels a critical opposition to postmodern aesthetics. Two key ideas are explored here. The first is narcissism. In the sixties, Mailer was an avatar of what Christopher Lasch called the “culture of narcissism”. The self-advertising non-fiction was related to an emerging postmodern self-consciousness in the novel. Yet the myth of Narcissus has a longer history in the story of modernist aesthetics. Starting with the concept’s early articulation by Freudian psychoanalysis, this thesis argues that narcissism was for Mailer central to human subjectivity in the 20th century. It was also a defining trait of technological modernity in the wake of the atom bomb and the Holocaust. Mailer, then, wasn’t just concerned with the aesthetics of narcissism: he was also deeply concerned with its ethics. Its logic is key to almost every major theme of his work: technology, war, fascist charisma, sexuality, masculinity, criminality, politics, art, media and fame. This thesis will also examine how narcissism was related for Mailer to themes of trauma, violence, facing and recognition. The second idea that informs this thesis is the theoretical question of “the real”. A later generation of postmodernists thought that Mailer’s initially radical work was excessively grounded in documentary and traditional literary realism. Yet while the question of realism was central for Mailer, he approached this question from a modernist standpoint. He identified with the modernist perspectivism of Picasso and his eclectic “attacks on reality”, and brought this modernist humanism to a critical analysis of postmodernism. The postwar (and ongoing) debates about postmodern and realism in the novel connect in Mailer, I argue, to what Hal Foster calls the “return of the real” in the 20th century avant-garde. This thesis also links Mailer to psychoanalytical views on trauma and violence; anti-idealist philosophy in Bataille and Adorno; and later postmodern art historical engagements with realism and simulation. Mailer’s view was that a hunger for the real was an effect of a desensitising (post)modernity. While the key decade is the sixties, the study begins in 1948 with Mailer’s first novel The Naked and the Dead, and ends at the height of the postmodern eighties. Drawing on a range of postmodern theory, this thesis argues that Mailer’s fiction sought to confront postmodern reality without ceding to the absurdity of the postmodern novel. The thesis also traces Mailer’s relationship to a range of contemporary art and visual culture, including Pop Art (and Warhol in particular), and avant-garde and postmodern cinema. This study also draws on a broad range of psychoanalytical, feminist and cultural theory to explore Mailer’s often troubled relationship to narcissism, masculinity and sexuality. The thesis engages a complex history of feminist perspectives on Mailer, and argues that while feminist critique remains necessary for a reading of his work, it is not sufficient to account for his restless exploration of masculinity as a subject. In chapter 7, the thesis also discusses Mailer’s much-criticised romantic fascination with black culture in the context of postcolonial politics.
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Sarasola, Santamaria Beñat. "El Segundo Modernismo. La dialéctica de la modernidad y la posmodernidad estética desde la Escuela de Frankfurt hasta la actualidad." Doctoral thesis, Universitat de Barcelona, 2014. http://hdl.handle.net/10803/131272.

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La discusión en torno a la modernidad y la posmodernidad estética se dio especialmente en los años 70 y 80 del siglo XX. Aquel fue lo que se conoció como el fin de la modernidad y el inicio de la posmodernidad. Sin embargo, en los primeros años del siglo XXI se ha dado un renovado interés en la modernidad y el modernismo estético. En esta tesis se analiza en profundidad la dialéctica entre la modernidad y la posmodernidad estética desde la teoría estética de la Escuela de Frankfurt hasta las últimas teorías estéticas, y se defiende que actualmente se vive en un nuevo modernismo, un segundo modernismo, que critica a la vez que continúa el legado modernista clásico de principios del siglo XX. La tesis está dividida en tres partes. La primera caracteriza la modernidad estética, basada en la Escuela de Frankfurt y su mayor contribución a la cuestión, la Teoría Estética de Adorno. Además de Adorno, también se examinan las teorías de Marcuse y Benjamin. La modernidad estética aquí elaborada contempla un arte que sea capaz de socavar lo que Adorno llama "mundo administrado" y la lógica instrumental. El arte, desde su autonomía, debe poner en evidencia la miseria de la sociedad capitalista y ser resistente frente a su capacidad de asimilar toda fuerza opositora. En esta parte se analizan también tres debates fundamentales que se desarrollaron en el contexto moderno pero que ofrecen claves importantes para entender la relación con la posmodernidad: el debate sobre el expresionismo, el kitsch, y la vanguardia. En la segunda parte se estudian las estéticas de la cooptación. Dichas estéticas se originaron en la misma modernidad y la crítica de Adorno a la industria cultural, pero fueron desarrolladas a lo largo de la teoría situacionista -especialmente Debord- hasta las estéticas posmodernas, las cuales son la culminación de la teoría de la cooptación. Esta teoría argumenta que en las sociedades postindustriales, con el triunfo del capitalismo y la industria cultural, ninguna forma artística puede ser realmente crítica y resistente ya. El arte se convierte así, a lo sumo, en un pasatiempo, y es incapaz de incidir de manera alguna en la sociedad. Dentro de esta problemática general se estudia asimismo el problema del fin del arte, problema muy presente en las estéticas posmodernas y esencial para entender el desafío que suponen estas estéticas a la modernidad. La tercera parte examina las aportaciones más recientes al tema, las teorías de principios del siglo XXI; en particular, las ideas de Hal Foster, Andreas Huyssen y Nicolas Bourriaud. Todos ellos matizan tanto la idea tradicional de principios del siglo XX de modernidad estética como las derivas más afirmativas de la posmodernidad, y proclaman, cada uno a su manera, un cierto retorno al modernismo. La concepción del arte defendida en la tesis, la idea de un segundo modernismo, está fundamentada, por tanto, en una idea de arte crítico, en un arte resistente. Sin embargo, critica la idea euro y anglo-centrista de arte moderno, investigando y persiguiendo la modernidad en espacios poscoloniales y en las periferias. Así, esta nueva forma de modernidad estética solicita nuevas narrativas que den cuenta tanto del arte contemporáneo como su relación con el mundo actual. Más que elaborar estas narrativas, que sería un trabajo de los historiadores y críticos del arte y la literatura, la presente tesis articula el humus teórico-crítico que puede ser el sostén de estas nuevas narrativas, ofreciendo unas herramientas teóricas y un espacio crítico a todas ellas.<br>The debate about aesthetics modernism and postmodernism was developed specially in the 70's and the 80's of the XXth century. This was the era of the supposed end of the modernism and the beginning of the so-called postmodernism. Nevertheless, in the very first years of the XXIth century, a renewed interest on the aesthetic modernity and the modernism has appeared. In this dissertation is analyzed the dialectics of the aesthetic modernism and postmodernism in depth, from the aesthetic theory of the Frankfurt's School to the latter contemporary aesthetic theories. The dissertation defends that these days we can find a second modernism, that criticizes and follows at the same time the legacy of the classic modernism of the beginning of the XXth century. The dissertation is divided into three parts. In the first part explains the aesthetic modernity, based on the Frankfurt School and his major contribution on the topic, Adorno's Aesthetic Theory. Besides Adorno, Marcuse and Benjamin's theories are examined as well. In this part are considered too three fundamental debates within the modern art: the debate about the expressionism, the kitsch, and the avant-garde. ln the second part are analyzed the aesthetics of the cooption. These aesthetics are originated in a sense in the modernity and Adorno's critique of the culture industry, but are developed through the situationist theory (specially Debord) to the postmodern aesthetics, which are the culmination of the co-option theory. In the third part are examined the most recent theories about the issue, particularly, the ideas of Hal Foster, Andreas Huyssen and Nicolas Bourriaud. The conception of art defended in the dissertation, the idea of the second modernism, is based on a critical idea of art, on an art embodied on resistance. Nonetheless, it criticizes the euro and anglo-centrist modern idea of art, and seeks the modernity in postcolonial spaces and the periphery. Hence, this new form of aesthetic modernity urges new narratives that explain contemporary art and its links with the contemporary world.
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Books on the topic "Modernism (Literature) Modernism (Literature) Postmodernism (Literature) Postmodernism (Literature)"

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Conference on Modernism and Modernity. Modernity, modernism, postmodernism. Edited by Barbeito José Manuel ed and Eagleton Terry aut. Universidade de Santiago de Compostela, 2000.

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Clewell, Tammy. Mourning, modernism, postmodernism. Palgrave Macmillan, 2009.

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Clewell, Tammy. Mourning, modernism, postmodernism. Palgrave Macmillan, 2009.

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Mourning, modernism, postmodernism. Palgrave Macmillan, 2009.

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Redefining modernism and postmodernism. Cambridge Scholars, 2010.

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Zima, P. V. Modern/postmodern: Society, philosophy, literature. Continuum, 2010.

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Waugh, Patricia. Practising postmodernism, reading modernism. Edward Arnold, 1992.

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Petrescu, Ioana Em. Modernism - postmodernism: O ipoteză. Casa Cărții de Știință, 2003.

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Textual bodies: Modernism, postmodernism, and print. Bucknell University Press, 1994.

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Suciu, Andreia Irina. Malcolm Bradbury between modernism and postmodernism. Editura "Alma Mater", 2011.

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Book chapters on the topic "Modernism (Literature) Modernism (Literature) Postmodernism (Literature) Postmodernism (Literature)"

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Larrissy, Edward. "Introduction: Blake Between Romanticism, Modernism and Postmodernism." In Blake and Modern Literature. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230627444_1.

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Pestka, Dariusz. "Oscar Wilde’s Travelling Across Time: In the Wake of the Romantic Heritage, Anticipating Modernism and Postmodernism." In Travel and Identity: Studies in Literature, Culture and Language. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74021-8_8.

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Nicol, Bran. "Postmodernism." In A Companion to Modernist Literature and Culture. Blackwell Publishing Ltd, 2007. http://dx.doi.org/10.1002/9780470996331.ch63.

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Carvalho, Alberto. "4.5.3. Modernism and Postmodernism in African Literatute in Portuguese." In Comparative History of Literatures in European Languages. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/chlel.xi.61car.

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McHale, Brian. "Change of dominant from modernist to postmodernist writing." In Utrecht Publications in General and Comparative Literature. John Benjamins Publishing Company, 1986. http://dx.doi.org/10.1075/upal.21.04mch.

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Kershner, R. Brandon. "Modernity, Postmodernity and Popular Culture in Joyce and Eliot." In Comparative History of Literatures in European Languages. John Benjamins Publishing Company, 2007. http://dx.doi.org/10.1075/chlel.xxi.48ker.

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Casey, Jim. "Modernism and postmodernism." In The Cambridge Companion to Fantasy Literature. Cambridge University Press, 2012. http://dx.doi.org/10.1017/ccol9780521429597.011.

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"Literature: Questioning Modernism and Postmodernism in Japanese Literature." In Japenese Encounters With Postmod. Routledge, 2012. http://dx.doi.org/10.4324/9780203038673-14.

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Quayson, Ato. "Modernism and Postmodernism in African literature." In The Cambridge History of African and Caribbean Literature. Cambridge University Press, 2000. http://dx.doi.org/10.1017/chol9780521832762.019.

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Shams, S. M. Riad. "Modernism to Postmodernism." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch008.

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Abstract:
Underlying the 4Ps marketing principle, and with the transdisciplinary input, Relationship Marketing (RM) has evolved as a fundamental concept to respond to the postmodern marketing management issues. A literature review has been conducted to recognize the rationality of the evolvement of RM and how RM responds to the postmodern marketing management issues to meet and exceed contemporary market needs. The findings reveal that RM utilizes the transdisciplinary mode-2 knowledge production (value proposition) approach, based on the value perception of the postmodern market to cope up with the contemporary and latent market trends, which should be substantiated by market competitiveness, cost effectiveness and social (including all associated stakeholders) acceptability. Such a transdisciplinary mode-2 value proposition of RM and its contribution to the postmodern marketing management appears as coherent across markets and industries.
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