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Journal articles on the topic 'Mooring (PPM)'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

A. P., Akpan,, Okeh, F. N., and Akpan, U. M. "Factors That Influence Entrepreneurial Intention: An Integrative Model Framework." British Journal of Management and Marketing Studies 7, no. 4 (2024): 186–96. https://doi.org/10.52589/bjmms-p1lgt0wz.

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The first step toward entrepreneurial behaviour is entrepreneurial intention (EI). Thus, responding to the call for an integrative model approach to the study of entrepreneurial intention (EI), this study employs the push-pull-mooring (PPM) model of migration to examine the factors that influence entrepreneurial intentions. Data for this study were collected from 913 final-year undergraduate students using a structured questionnaire. The result of the analysis validates the capacity of the PPM model to predict entrepreneurial intentions. In addition, results indicate that the pull factors and

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Waqas, Manzoor Dar, and Xiongying Niu. "Understanding the determinants of Restaurant Switching intentions: The Utilization of Push-Pull-Mooring framework." International Journal of Science and Business 5, no. 4 (2021): 166–79. https://doi.org/10.5281/zenodo.4561725.

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This study empirically investigates the applicability of the push-pull-mooring (PPM) framework on restaurant switching intentions. The employed framework is the theoretical extension of the current PPM Model, which is uncommon in the literature. The antecedents of this research are push variables (satiation with food, satiation with service, satiation with atmosphere); pull (post dining regret, alternative attractiveness); the moderating variables are mooring (self-control, place attachment, OSL). The study uses Chinese restaurants market, which is highly competitive and diverse in terms produ

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Al-Amin and Asyari. "Does motivation and switching intention affect the trader's decision to choose Baitul Maal wa Tamwil as the intervening variable?" IQTISHODUNA: Jurnal Ekonomi Islam 13, no. 2 (2024): 583–604. https://doi.org/10.54471/iqtishoduna.v13i2.2913.

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For traders and business actors who are motivated and interested in transitioning from conventional to sharia, the existence of Islamic microfinance institutions like Baitul Maal wa Tamwil (BMT) Sidogiri is a blessing. However, it's not solely a blessing; other factors like push-pull mooring (PPM) also play a role, demonstrating the confidence and motivation of business actors in BMT. The purpose of this study is to analyze the effect of push-pull mooring (PPM) mediating, motivation, and switching intention on traders' decisions to choose BMT. The variables in this study include independent va

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Marx, Tobias. "The push-pull-mooring model of consumer service switching: a meta-analytical review to guide future research." Journal of Service Theory and Practice 35, no. 7 (2025): 1–29. https://doi.org/10.1108/jstp-06-2024-0201.

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PurposeFor nearly 2 decades, the push-pull-mooring (PPM) model has been used frequently by scholars to explain consumers’ service switching intention and behavior. However, heterogeneity and incomparability between PPM model studies are prevalent issues: The chosen predictor variables, their categorization, their measurement, reported effect sizes, and effect directions vary considerably. By addressing these issues, the present meta-analytical review enables future researchers applying the PPM model to identify relevant variables and use valid measurements.Design/methodology/approachBased on 1

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Zhou, Tao. "Examining User Switch between Mobile Stores." Information Resources Management Journal 29, no. 2 (2016): 1–13. http://dx.doi.org/10.4018/irmj.2016040101.

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Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pu

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Yan, Ruihe, Kem Z. K. Zhang, and Yugang Yu. "Switching from hotels to peer-to-peer accommodation: an empirical study." Information Technology & People 32, no. 6 (2019): 1657–78. http://dx.doi.org/10.1108/itp-12-2017-0444.

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Purpose Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining existing ones are critical to the success of P2P accommodation and hotels. The purpose of this paper is to examine three categories of antecedents for hotels consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. optimal stimulation level) factors using push–pull–mooring (PPM) model. Design/methodology/approach Airbnb was chosen as the research context. An online survey was con

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Krishnan, Geetha, and J. Naga Venkata Raghuram. "Exploring factors and contextual applications of the Push-Pull Mooring (PPM) framework in switching intention: A systematic literature review." Multidisciplinary Reviews 7, no. 1 (2023): 2024003. http://dx.doi.org/10.31893/multirev.2024003.

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Abstract The paper aims to undertake a comprehensive systematic literature review to address research questions 1. What are the factors that come into play when Push Pull Mooring (PPM) framework is applied in switching intention over time? 2. How PPM on switching intention is applied in different contexts. The systematic review was conducted for all published literature in the English language from the SCOPUS database from 2012 to 2022. A pool of 551 articles was reduced to 46 articles, which is used for systematic review and the inclusion criteria was (i) Empirical research including keynote

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Wu, Ying-Wei, Ting-Hsiu Liao, Shang-Pao Yeh, and Hao-Chen Huang. "Switching Intention and Behaviors to Wetland Ecotourism after the COVID-19 Pandemic: The Perspective of Push-Pull-Mooring Model." Sustainability 14, no. 10 (2022): 6198. http://dx.doi.org/10.3390/su14106198.

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This study used a push–pull–mooring model (PPM model) to build an integrated model to explain the influencing factors of tourists’ switching intention to wetland ecotourism after the COVID-19 pandemic. The push effect is crowding perception, the pull effect is nature-based destination attractiveness, and the mooring effect is the risk perception of COVID-19. The study collected 551 valid research samples by questionnaire survey in two world-class wetlands in Taiwan. The results of the regression analysis showed that push, pull, and mooring influenced tourists’ switching intention to wetland ec

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Chang, I.-Chiu, Win-Ming Shiau, Chih-Yu Lin, and Dong-Her Shih. "Consumer Intentions to Switch On-Demand Food Delivery Platforms: A Perspective from Push-Pull-Mooring Theory." Journal of Theoretical and Applied Electronic Commerce Research 18, no. 4 (2023): 2217–32. http://dx.doi.org/10.3390/jtaer18040111.

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With a burgeoning market and a multitude of on-demand food delivery (OFD) platforms offering diverse options, comprehending the reasons that drive consumers to switch between platforms is paramount. The push-pull-mooring (PPM) theory provides a comprehensive framework for assessing why and how consumers navigate, guiding strategic decisions for service providers seeking to optimize their offerings and retain their customer base. This research employs the PPM theory to rigorously analyze how these elements influence consumers’ intentions to switch between OFD platforms in Taiwan. Findings from

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Nayak, Bishwajit, Som Sekhar Bhattacharyya, Saurabh Kumar, and Rohan Kumar Jumnani. "Exploring the factors influencing adoption of health-care wearables among generation Z consumers in India." Journal of Information, Communication and Ethics in Society 20, no. 1 (2021): 150–74. http://dx.doi.org/10.1108/jices-07-2021-0072.

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Purpose The purpose of this study is to identify the major factors influencing the adoption of health-care wearables in generation Z (Gen Z) customers in India. A conceptual framework using push pull and mooring (PPM) adoption theory was developed. Design/methodology/approach Data was collected from 208 Gen Z customers based on 5 constructs related to the adoption of health-care wearables. Confirmatory factor analysis and structural equation modelling was used to analyse the responses. The mediation paths were analysed using bootstrapping method and examination of the standardized direct and i

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Li, Yangchun, Francisco J. Martínez-López, Changyuan Feng, and Yantai Chen. "Green Communication for More Package-Free Ecommerce Returns." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4 (2022): 1450–72. http://dx.doi.org/10.3390/jtaer17040073.

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The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly service. On the basis of the push–pull–mooring (PPM) framework, this study aims to identify key factors in green communication that contribute to consumers switching from mail return services to package-free return services. A scenario-based online survey was conducted. Structural equation modeling was used to test the hypotheses. Push factors (con

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전, 중건, 지인 윤 та 진욱 한. "PPM(push-pull-mooring) 이론을 적용한 실내골프연습장에서 스크린골프연습장으로의 전환의도에 관한 연구". Korean Journal of Physical Education 62, № 6 (2023): 33–47. http://dx.doi.org/10.23949/kjpe.2023.11.62.6.3.

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Suh, Chang Juck, and Jong-Hoon Kim. "Buyers’ switching intentions in a manufacturing supply chain: a migration theory perspective." International Journal of Operations & Production Management 38, no. 12 (2018): 2246–65. http://dx.doi.org/10.1108/ijopm-02-2017-0118.

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Purpose The purpose of this paper is to identify the negative impact of an incumbent supplier pushing out a buyer, the positive effect of an alternative supplier pulling a buyer, and the mooring impact that prevents a buyer from switching to a supplier in terms of the push-pull-mooring (PPM) model of migration theory. In this context, this study considers a buyer as the immigrant, an incumbent supplier as the origin, an alternative supplier as the destination, and inertia as the hesitance to migrate. Design/methodology/approach This study collected survey data from 148 end-product manufacturer

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Kim, Jeong-Joon, Byeong-Cheol Lee, and Hyo-Jeong Byun. "In the COVID-19 Era, When and Where Will You Travel Abroad? Prediction through Application of PPM Model." Sustainability 14, no. 18 (2022): 11485. http://dx.doi.org/10.3390/su141811485.

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This study aimed to derive tourism motives and constraint factors that have changed or are newly applicable after COVID-19, and to identify the influencing relationships between these factors and complex aspects of tourism behavior intentions. For this purpose, the Push-Pull-Mooring model was used. To achieve the purpose of this study, prior literature and empirical studies were used to derive the primary measurement items through the primarily derived PPM model-based factors, and an online questionnaire survey was conducted with consumers who had had experience of overseas travel within the p

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Jamaludin, Hazwani. "Exploring Consumer Switching Behaviour to Social Commerce: A Study on Generation X in Malaysia." Asian Journal of Technology Management (AJTM) 18, no. 1 (2025): 37–54. https://doi.org/10.12695/ajtm.2025.18.1.3.

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Abstract. Malaysia’s social commerce landscape is expanding rapidly, with Generation X serving as a critical demographic in this transition. Grounded in the Push-Pull-Mooring (PPM) theory, this study investigates the factors influencing their adoption of social commerce. A survey of 100 Malaysian participants aged 42–58 identified trust as the most significant determinant (β =0.281), while concerns regarding performance risks negatively impacted perceived ease of use. Perceived enjoyment, media usefulness, and product informativeness were found to have positive correlations with performance ri

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Gao, Siyu, and Bilin Shao. "Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers." Sustainability 14, no. 23 (2022): 15819. http://dx.doi.org/10.3390/su142315819.

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Recent economic growth has increased human concern for the environment, especially in developing countries. Because of this paradigm shift, the Chinese population in particular has become more aware of problems with plastic pollution. To reduce the usage of single-use plastics in the nation, this study intended to ascertain the switching intention of Chinese young consumers towards the use of biodegradable plastics. Drawing upon the push–pull–mooring model and institutional theory, this study investigates the push factors, including environmental threats, knowledge, and the strict regulative e

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Zhou, Tao. "Understanding Users' Switching Between Social Media Platforms." International Journal of Information Systems in the Service Sector 13, no. 1 (2021): 54–67. http://dx.doi.org/10.4018/ijisss.2021010103.

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Social media such as micro-blogs and social networking sites are popular among users. Due to the intense competition, it is crucial for social media platforms to attract users and retain them. The purpose of this paper is to draw on the push-pull-mooring (PPM) model to examine users' switching between social media platforms. The results indicated that identification, perceived usefulness, dissatisfaction, privacy concern, and social influence significantly affect switching intention. In addition, social influence has a positive moderation effect on switching intention. The results imply that s

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Chang, Wu-Hua, Chih-Hsiung Chang, Yi-Yu Shih, and Shih-Chi Shen. "Research on the Foreign Direct Investment Factors of Japanese Hotel Industry in Taiwan-Taking Okura Hotel as an Example." Journal of Economics, Trade and Marketing Management 3, no. 1 (2021): p33. http://dx.doi.org/10.22158/jetmm.v3n1p33.

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Due to the impact of COVID-19 in 2019, the global hotel industry has been severely impacted by the disconnection of the tourism industry. However, even with the impact of the epidemic, the Japanese hotel industry’s investment in Taiwan has not stopped. What are the factors that drive the Japanese hotel industry to defy the threat of the epidemic and choose Taiwan as its destination for foreign direct investment? This is the research goal of this article. This article intends to adopt Push-Pull-Mooring (PPM)migration theory to construct the possible factors of why the Japanese hotel industry ch

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Liao, Junyun, Muhua Li, Haiying Wei, and Zelin Tong. "Antecedents of smartphone brand switching: a push–pull–mooring framework." Asia Pacific Journal of Marketing and Logistics 33, no. 7 (2021): 1596–614. http://dx.doi.org/10.1108/apjml-06-2020-0397.

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PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.Design/methodology/approachBased on previous literature and the characteristics of the smartphone purchase, this study identified one pushing, two pulling and five mooring factors. Online questionnaires were collected to test hypotheses using th

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Oktavina, Nikhla, and Miswan Ansori. "Switching intention nasabah bank konvensional ke bank syariah berdasarkan teori push-pull-mooring." ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi 8, no. 2 (2024): 235–49. https://doi.org/10.24269/iso.v8i2.2954.

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Penelitian ini bertujuan untuk menganalisis pengaruh Push-Pull-Mooring (PPM) terhadap Switching Intention nasabah bank konvensional ke bank syariah di Kabupaten Jepara. Push Factors (X1) mencakup ketidakpuasan nasabah terhadap bank konvensional, sementara Pull Factors (X2) meliputi daya tarik bank syariah, seperti prinsip syariah dan layanan yang lebih inovatif. Mooring Factors (X3) adalah faktor-faktor penghambat perpindahan, seperti loyalitas dan kenyamanan dengan layanan bank konvensional. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Data dikumpulkan melalui pen

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Chi, Maomao, Junjing Wang, Xin (Robert) Luo, and Han Li. "Why travelers switch to the sharing accommodation platforms? A push-pull-mooring framework." International Journal of Contemporary Hospitality Management 33, no. 12 (2021): 4286–310. http://dx.doi.org/10.1108/ijchm-02-2021-0253.

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Purpose Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs). Design/methodology/approach This study adopts structural equation modeling to analyze the 543 responses collected among hotel reservation platforms and SAPs travelers. Findings The results support the positive effect of both push factors (e.g. dissatisfaction with product, service and information quality of hotels on the hotel reservation platfo

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Zheng, Yixin, Mengxuan Zheng, Jianing Zhang, Juan Zhu, and Huimin Li. "Factors Influencing Secretarial Personnel's Willingness to Remain in the Information Cocoon Based on Push-Pull-Mooring (PPM) Theory." Journal of Economics and Management Sciences 8, no. 3 (2025): p44. https://doi.org/10.30560/jems.v8n3p44.

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The information cocoon effect is becoming increasingly prominent. Secretarial positions, which serve as crucial nodes for organizational information acquisition, processing, and dissemination, are susceptible to being trapped in closed information environments. Based on the Push-Pull-Mooring (PPM) theoretical framework, this study constructs a theoretical model incorporating information similarity, social influence, and decision-making rationality as push factors; information overload, perceived active control of information, and algorithmic influence as pull factors; and information selection

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Ye, Qing, Rongting Zhou, Muhammad Azfar Anwar, Ahmad Nabeel Siddiquei, and Fahad Asmi. "Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives." International Journal of Environmental Research and Public Health 17, no. 4 (2020): 1355. http://dx.doi.org/10.3390/ijerph17041355.

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Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts related information and technology knowledge and experience and warm glow (altruistic value) for business initiatives as push factors, market opportunity (MO) and personal innovativeness (PI) in technology as pull factors, and institutional theory (regulatory support and normative support) as mooring factors. These factors are employe

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Julian, Lenia, Natalia Napitupulu, Agus W. Soehadi, and Fredy Utama Rustandi. "Perubahan Perilaku Pengguna M-Wallet terhadap M-Wallet lainnya Menggunakan Push-Pull-Mooring (PPM) Framework." Kajian Branding Indonesia 2, no. 2 (2020): 269–99. http://dx.doi.org/10.21632/kbi.2.2.269-299.

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Semakin berkembangnya industri pada M-Wallet sehingga tingkat kompetisi pada perkembangan M-Wallet semakin kuat banyak dari mereka terus mengembangkan produknya dengan memberikan akses yang nyaman, mudah, dan juga penuh dengan promo. Pada pusat perbelanjaan sendiri kita dapat melihat banyaknya kompetisi promo besar-besaran terjadi pada beberapa produk atau jasa yang ada, membuat tidak jarang pengguna M-Wallet akan berpindah penggunaannya dari M-Wallet yang satu dengan yang lainnya. Dengan meneruskan latar belakang tersebut, penelitian ini bertujuan untuk mengetahui perilaku pengguna beralih da

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Wahanandra, Muhammad Daffa, Theresiawati Theresiawati, and Sarika Afrizal. "Analisis Switching Intention Konsumen Terhadap Pengalaman Belanja Online Dari Social Commerce ke E-Commerce Menggunakan Faktor Push, Pull Dan Mooring." Informatik : Jurnal Ilmu Komputer 18, no. 2 (2022): 143. http://dx.doi.org/10.52958/iftk.v18i2.4658.

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Tradisi berbelanja online sudah menjadi kebiasaan setiap orang entah melalui social commerce ataupun E-commerce. Namun, saat ini berbelanja di social commerce memiliki beberapa risiko seperti terutama untuk keamanan. Karakteristik ini mungkin mendorong pengguna untuk beralih ke E-commerce dari yang awalnya social commerce. Penelitian ini memiliki tujuann yaitu memahami pemahaman yang utuh tentang faktor yang mempengaruhi pengguna untuk bermigrasi dengan faktor push, pull dan mooring (PPM). Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner secara da

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Krishnan, Geetha, and Naga Venkata Raghuram. "Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework." Qubahan Academic Journal 3, no. 4 (2023): 457–68. http://dx.doi.org/10.58429/qaj.v3n4a230.

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This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. Employing a theoretical framework rooted in the PPM model, the research conducts a comprehensive bibliometric analysis and utilizes Latent Dirichlet Allocation (LDA) for topic modeling on a dataset of 201 documents from the Scopus database spanning from 2005 to June 2023. The study examines publication patterns, influential authors, countries, and journals, and employs keyword co-

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Kader Jailani, Sri Fatiany Abdul, Syukrina Alini Mat Ali, Noorain Mohamad Yunus, and Noorizan Mohamad Mozie. "Push, Pull and Mooring Factors on Offline-Online Learning Switching Behavior." Information Management and Business Review 16, no. 3(I)S (2024): 776–86. http://dx.doi.org/10.22610/imbr.v16i3(i)s.4107.

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During the pandemic, many sectors, including education, were affected. The shift from traditional to online learning is an opening for students and educators to explore online learning. Students may connect from anywhere at any time through this learning mode. This sudden shift has impacted the learning behavior of students to a large extent. People can access information anytime and anywhere that is typically available only through a traditional classroom. This study adopts the Push-Pull-Mooring (PPM) theory as the theoretical framework to understand how push, pull, and mooring factors affect

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Liang, Shaobo, and Ziyi Wei. "Understanding Users’ App-Switching Behavior During the Mobile Search: An Empirical Study from the Perspective of Push–Pull–Mooring Framework." Behavioral Sciences 14, no. 11 (2024): 989. http://dx.doi.org/10.3390/bs14110989.

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With the rapid development of mobile applications (apps), various types of mobile apps have become the main channels for smartphone interaction. The user’s app switching behavior in mobile search tasks has also received attention from academia. This article uses the push–pull–mooring (PPM) theoretical model to determine the three influencing factors of push, pull, and mooring that affect user’s app switching behavior in mobile search. Data were collected from 374 respondents using a structural equation model. This study can deepen the understanding of app switching in user mobile search from t

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Wiyata. "WHY TRADITIONAL MARKET BUYERS GOING DIGITAL: An Empirical Study on Switching Behavior." Journal Publicuho 6, no. 2 (2023): 683–92. http://dx.doi.org/10.35817/publicuho.v6i2.203.

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This study attempts to provide a strengthened understanding of why people switch from traditional payment to digital payment QRIS (Quick Response Code Indonesian Standard). Grounding on the push, pull, mooring model as framework, I proposed dissatisfaction and transaction incovenience as the push factor, easy of use and critical mass as the pull factor, and switching cost as the mooring factor. I tested the proposed model by conducting a paper-based survey in Surakarta’s traditional market at Center of Java, Indonesia by comprising respondents comprising a total of 150 buyers. The results of P

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Lim, Joon Soo, and Nalae Hong. "Perceived Search Overload, Generative AI Credibility, and Comparative Usefulness: A Channel Complementarity Approach to Health Information Seeking." Health & New Media Research 9, no. 1 (2025): 124–45. https://doi.org/10.22720/hnmr.2025.00115.

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Grounded in Channel Complementarity Theory (CCT), this study assumes that users perceive Generative AI (GenAI) tools not as replacements but as complementary sources for seeking health information. Applying the push-pull-mooring (PPM) framework from information systems research, it examines how perceived information overload with traditional search engines (push factor), the perceived credibility of GenAI-generated health information (pull factor), and perceived hallucination risk (mooring factor) are associated with current users’ intentions to continue using GenAI tools, with comparative use

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Sun, Wei, Alisher Tohirovich Dedahanov, Ho Young Shin, and Ki Su Kim. "Regional Identity’s Role in Cambodian Microfinance Adoption: Pushing, Pulling and Mooring Factors." Asian Social Science 15, no. 12 (2019): 29. http://dx.doi.org/10.5539/ass.v15n12p29.

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By sampling usage intention factors of users in rural Cambodia, the study shows their effects on usage intention by integrating PPM and Reinforcement Sensitivity theories. Most of the behavioral factors are adopted from previous research. Perceived risk, reward sensitivity and knowledge prove to have significant effect on usage intention whereas regional identity does not. Regional identity proves to have moderating and negative effects on relationships between reward sensitivity, perceived risk, knowledge, and usage intention. The research results reinforce major roles for both government and

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Lee, Haemin, and Shik Heo. "An Analysis on the Impact Factors for Switching from Digital to On-Site in the Performing Arts: Focusing on the Push-Pull-Mooring Framework." Korean Arts Association of Arts Management 66 (May 31, 2023): 5–34. http://dx.doi.org/10.52564/jamp.2023.66.5.

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This thesis is aimed to identify what the impact factors are that drive digital viewers to want to switch from digital viewing to direct viewing and how that differs between classical music and popular music by monitoring the increasing digital performance viewing phenomenon. A multi-group analysis between genres was conducted based on the Push-Pull-Mooring(PPM) framework: Push factors that push from digital to On-site consisted of Low Satisfaction and Low Enjoyment; Pull factors that attract On-site from digital consisted of Alternative Attractiveness and Subjective Norms; the Mooring factor,

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Xu, Heng, Jingru Wang, Zhaodan Tai, and Hao-Chiangkoong Lin. "Empirical Study on the Factors Affecting User Switching Behavior of Online Learning Platform Based on Push-Pull-Mooring Theory." Sustainability 13, no. 13 (2021): 7087. http://dx.doi.org/10.3390/su13137087.

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Online learning is gaining popularity, but users can easily find alternatives and switch between learning platforms. Reducing users switching behavior is a critical condition for the sustainable development of an online learning platform; therefore, it is necessary to investigate the influence factors of users switching behavior between different platforms to retain users and enhance the competitiveness of enterprises. Push-Pull-Mooring (PPM) theory is adopted to construct a structural equation model of customer switching behavior on online learning platforms and to explore the mechanism of us

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Kim, Min-Sook. "Multiple User Switching Intention of Simple Payment Service (SPS): Focusing on Korean Generation Z." International Academy of Global Business and Trade 19, no. 3 (2023): 71–89. http://dx.doi.org/10.20294/jgbt.2023.19.3.71.

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Purpose - Previous research on SPS (Simple Payment Service) includes studies focusing on the intention to adopt or to continue use. Therefore, there is a limitation in explaining the motivation of multiple users among Generation Z that have already adopted SPS. This study focuses on examining the factors affecting the switching intention of multiple users among Generation Z from one SPS to another based on the PPM (push, pull and mooring) model. Design/Methodology/Approach - This study applied the PPM model to explain the switching intention of multiple users. A total of 235 university s

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Susanty, Aries, Agil Handoko, and Nia Budi Puspitasari. "Push-pull-mooring framework for e-commerce adoption in small and medium enterprises." Journal of Enterprise Information Management 33, no. 2 (2020): 381–406. http://dx.doi.org/10.1108/jeim-08-2019-0227.

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Purpose The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test whether the PPM variables prevent or lead to the switching behavior of SMEs of batik to adopt e-commerce. Design/methodology/approach This study uses a hypothesis which is drawn from related literature, quantifiable measures variables with a 1–5 Likert scale, hypothesis testing and draws the inference about a

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Pradila, Arfir, and Teofilus Teofilus. "EVOLUSI BANK KONVENSIONAL DALAM PERSPEKTIF TEORI PUSH PULL MOORING." Jurnal Manajerial Bisnis 8, no. 1 (2024): 1–18. http://dx.doi.org/10.37504/jmb.v8i1.639.

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This study aims to identify differences in customer perceptions of push and pull factors in switching from conventional banking services to digital banking at Bank Mandiri Tanjung Perak Branch in Surabaya. The research methodology involves questionnaires for quantitative data collection and documentation to support the data. Analysis is conducted using the Push Pull Mooring (PPM) theory to evaluate the influence of Service Quality, Perceived Ease of Use, and Lifestyle on customers' Switching Intention. The findings indicate that for customers with less than 5 years of transaction experience, s

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Puengwattanapong, Prateep, and Adisorn Leelasantitham. "A Holistic Perspective Model of Plenary Online Consumer Behaviors for Sustainable Guidelines of the Electronic Business Platforms." Sustainability 14, no. 10 (2022): 6131. http://dx.doi.org/10.3390/su14106131.

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The holistic perspective model is a concept of three stages that considers the whole of online consumer behavior. It is based on dynamic aspects and overview measurement to demonstrate the preliminary of three stages, including “Pre-purchase”, “Purchase” and “Post-purchase”. There is a shared purpose for all the positive, negative, and hesitation factors that inhibit or encourage online shopping decisions. This model can capture the dynamic and fast-changing elements in online shopping platforms. Most online buying-selling platforms are gaining popularity and growing rapidly. Thus, they should

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Nguyen, Bang, and Lyndon Simkin. "Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness." Bottom Line 30, no. 2 (2017): 132–50. http://dx.doi.org/10.1108/bl-04-2017-0007.

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Purpose The purpose of this paper is to study what happens when firms misuse customers’ information and perceptions of unfairness arise because of privacy concerns. It explores a unifying theoretical framework of perceptions of unfairness, explained by the advantaged–disadvantaged (AD) continuum. It integrates the push, pull and mooring (PPM) model of migration for understanding the drivers of unfairness. Design/methodology/approach The paper is conceptual and develops a theoretical model based on extant research. Findings Using the PPM model, the paper explores the effects of information-base

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Kusuma, Dimas Bagus Wiranata, Wanda Nursuci Adam, and Anggi Aprizal. "Analysis of Switching Behavior from Cash Payment Method to Use of Mobile Payment in Offline Store." E3S Web of Conferences 571 (2024): 06002. http://dx.doi.org/10.1051/e3sconf/202457106002.

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The swift advancement of digital technology is evident in multiple domains, including the business realm. This is evident from the ease with which customers can make payments using fintech services in physical stores, such as mobile payments. Thus, by using the Push-Pull-Mooring (PPM), this study attempts to analyze consumer switching behavior in offline stores from cash payment methods to mobile payments. The analysis was conducted by students in Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta (FEB UMY). A structured questionnaire was utilized to gather data from 98 par

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Pramudya, Aji Kukuh, and Fitri Zaelina. "Intention of Generation-Z for Switching to Islamic Banks In Banten Province A Push-Pull Mooring Approach." Journal of Business Management and Islamic Banking 2, no. 2 (2023): 01–17. http://dx.doi.org/10.14421/jbmib.v2i02.2028.

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Research Aims: The purpose of this research is to understand the interest of Generation Z in switching behavior to Islamic banks based on the Push Pull Mooring (PPM) theory. Methodology: The method used in this research is quantitative and the population taken as a sample is Generation Z in Banten Province. The hypothesis in this research is tested using Structural Equation Modelling (SEM) and the SmartPLS 3.0 application, with a sample size of 184 respondents taken using purposive sampling method. Research Findings: The results of the research show that the push and pull factors have a positi

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Chalkiadakis, Ioannis, Aspasia Dania, Manolis Adamakis, Fotios Dimopoulos, Iakovos Chasapis, and Christos Christopoulos. "Factors Influencing Undergraduate Students’ Decision to Migrate to Social Network Sites as Part of their Studies." American Journal of Education and Learning 7, no. 2 (2022): 44–57. http://dx.doi.org/10.55284/ajel.v7i2.669.

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Previous research has shown that university students’ decision to use social networks for academic reasons is influenced by several factors. However, until today there is no validated instrument measuring the factors that influence undergraduates to migrate to online networks for educational purposes. The aim of this study was to propose and validate the Push–Pull–Mooring - Physical Education (PPM-PE) questionnaire and examine possible factors that contribute to students’ decisions for social network use. Participants were 302 Physical Education (PE) students from a Greek Faculty of PE and Spo

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Saleha Waqar Butt and Alia Ahmed. "Unveiling The Significance of Omnichannel: Exploring The Impact Of Retailer's Identity Attractiveness On Customer Retention." International Journal of Social Science & Entrepreneurship 3, no. 4 (2023): 195–217. http://dx.doi.org/10.58661/ijsse.v3i4.225.

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Grounded in the Push-Pull-Mooring (PPM) theory of migration, this study employs the PPM model as a pivotal framework to investigate the dynamics of omnichannel retailing. The primary aim is to advance our understanding of omnichannel strategies and their role in fostering a strong customer base to promote customer retention. This research explores the autonomous components of omnichannel, with specific emphasis on the intervening factor of Pull, which is represented by the concept of "Retailer's Identity Attractiveness." The findings of this study highlight a positive correlation between omnic

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Kim, Seolihn, In-Hyeok Kim, and Hye-Gyoung Koo. "A Study on Switching Intention to MVNO(Mobile Virtual Network Operators): Applying PPM(Push-Pull-Mooring) Model." Journal of Consumer Studies 35, no. 3 (2024): 141–66. http://dx.doi.org/10.35736/jcs.35.3.7.

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Jing, Peng, Weichao Wang, Chengxi Jiang, Ye Zha, and Baixu Ming. "Determinants of switching behavior to wear helmets when riding e-bikes, a two-step SEM-ANFIS approach." Mathematical Biosciences and Engineering 20, no. 5 (2023): 9135–58. http://dx.doi.org/10.3934/mbe.2023401.

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<abstract> <p>E-bikes have become one of China's most popular travel modes. The authorities have issued helmet-wearing regulations to increase wearing rates to protect e-bike riders' safety, but the effect is unsatisfactory. To reveal the factors influencing the helmet-wearing behavior of e-bike riders, this study constructed a theoretical Push-Pull-Mooring (PPM) model to analyze the factor's relationship from the perspective of travel behavior switching. A two-step SEM-ANFIS method is proposed to test relationships, rank importance and analyze the combined effect of psychological

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Yu, Sung-Wen, Jun-Yan Liu, Chien-Liang Lin, and Yu-Sheng Su. "Applying the Push-Pull Mooring to Explore Consumers’ Shift from Physical to Online Purchases of Face Masks." Mathematics 10, no. 24 (2022): 4761. http://dx.doi.org/10.3390/math10244761.

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In response to the emergency management caused by COVID-19, Taiwan began to impose a name-based rationing system for the purchase of face masks by having consumers visit physical stores and preorder them online. By doing so, the risk of face mask shortages caused by panic buying was reduced. To understand consumers’ willingness to switch from buying face masks at physical stores to preordering them online, we used a push-pull-mooring (PPM) model to measure related dimensions. We administered an online questionnaire survey and collected 233 valid responses. In the present study, perceived risk

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Wiranatakusuma, Dimas Bagus, and Noufal Latief. "Analysis of Switching Behavior for Using Digital Payment Financial Technology in Tumenggungan Market Kebumen, Central Java." Journal of Economics Research and Social Sciences 8, no. 1 (2024): 53–69. http://dx.doi.org/10.18196/jerss.v8i1.20228.

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This study aims to determine the factors and switching behavior of using cash payment services to digital payment services in Tumenggungan traditional market Kebumen, Central Java Province, Indonesia. This study uses primary data with as many as 175 respondents through purposive sampling. The switching behavior is estimated by using the push-pull-mooring (PPM) framework method by using structural equation modeling (SEM) - Partial Least Square (PLS). The results show that the push effect (high price perception, security risk, privacy risk) and the mooring effect (reputation, inertia, switching

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Andika, Andika, Maslikhah Maslikhah, Nobel Kristian Tripandoyo Tampubolon, Danang Wahyudi, Titop Dwiwinarno, and Malik Abd Karim Amirullah. "Exploring Consumer Transition to Energy-Efficient Household Appliances in Indonesia: The Mediating Role of Curiosity in a Push-Pull-Mooring Framework." International Journal of Energy Economics and Policy 15, no. 2 (2025): 9–22. https://doi.org/10.32479/ijeep.17744.

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This research is motivated by the increase in energy consumption in the Indonesian household sector, especially on the island of Java, which contributes significantly to greenhouse gas emissions. Although the government has implemented an energy-saving label policy, the adoption of energy-saving appliances still needs to be higher. The main problems identified include low consumer awareness of the long-term benefits, high perception of initial costs, and lack of effective information dissemination. This study aims to analyze the factors that affect consumer intentions in switching to energy- e

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Kim, Yoojung. "A Study on the Determinants of OTT Service Users’ Switching Intention: From the Perspective of Pull-Push-Mooring Framework." Journal of Internet Electronic Commerce Resarch 21, no. 1 (2021): 179–200. http://dx.doi.org/10.37272/jiecr.2021.2.21.1.179.

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Su, Chung-Ho. "Exploring Sustainability Environment Educational Design and Learning Effect Evaluation through Migration Theory: An Example of Environment Educational Serious Games." Sustainability 10, no. 10 (2018): 3363. http://dx.doi.org/10.3390/su10103363.

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Changes in the way people use information come from the concept of the most primitive human migration rule. Scholars hold that migration can be considered as a switching of people’s place of residence, but the migration of people is not limited to the migration of residence. The marketing field also borrows the population migration theory to further explore the switching behavior of customers; educationalists also discuss migration of learning through migration theory. In this regard, the migration of human beings is a process of historical evolution, though it takes several decades to underst

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Hong, Jung-In, and Young-Wook Seo. "Effects of Push, Pull, Mooring Factors on Cloud Switching Intention of Organization’s IT Systems: Based on PPM Framework." korean management review 51, no. 6 (2022): 1535–67. http://dx.doi.org/10.17287/kmr.2022.51.6.1535.

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