Journal articles: 'Moral Metaphors'

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Ibrahim, Abdullahi Ali. "Saḥirand Muslim Moral Space". International Journal of Middle East Studies 23, № 3 (1991): 387–99. http://dx.doi.org/10.1017/s002074380005635x.

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Metaphors of the evil eye (sahir) are interpreted as posing a threat to the Muslim Arab Rubāṭāb1of the Sudan. A common situation in which these metaphors are used is when the speaker(saḥḥār)attempts to cast or “shoot” asahirmetaphor at persons or objects by comparing them to something else. A victim may then try to counteract the shot by uttering protective invocations. The victim's later account of the event in which the evil eye was cast upon him will include subsequent misfortunes and perhaps justifications for personal failure. For example, asahhārlikened someone eating a green onion to somebody speaking into a microphone. The man threw away the onion, cursed thesahhār, and complained thereafter that his hand had never been the same. The audience evaluates the metaphors. Good comparisons evoke much laughter. “He is really evil,” or “He killed him,” are often pronounced by the audience both in appreciation of the theoretical powers of the metaphor shooter and in anticipation of the harm that may come in the shot's wake. The audience later reports the interaction as a joke or legend.

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Wulandari, Ari. "KEARIFAN LOKAL ORANG JAWA DALAM METAFORA NOVEL PARA PRIYAYI, KARYA UMAR KAYAM." SASDAYA: Gadjah Mada Journal of Humanities 1, no. 2 (2017): 164. http://dx.doi.org/10.22146/sasdayajournal.27779.

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The metaphor is born because of the limitations of human language, while the human mind is unlimited. This research data is a metaphor in the Para Priyayi novel. This study uses a qualitative research design or research context. Metaphors are covered depends context of existing metaphors in the Para Priyayi novel. Metaphoric consists of nine patterns, namely (1) one sentence, one metaphor, (2) one sentence, two metaphors, (3) one sentence, three metaphors, (4) tenor at the front, the vehicle in the behind, (5) vehicle at the front, tenor in the behind, (6) noun - verb, (7) verb - noun, (8) noun - adjective, and (9) the frozen form. As there are four kinds of metaphor, namely (1) a metaphor of man, (2) a metaphor of animal, (3) a metaphor of plant, and (4) a metaphor of natural circumstances. The sphere of life that exists in the Para Priyayi novel metaphor includes five programs: (1) economics, (2) the family, (3) community, (4) the natural environment, and (5) of religion and belief. The values of local wisdom includes nine things, namely (1) character, (2) ethics, (3) chivalry, (4) the concept of Manunggaling Kawula kalawan Gusti, (5) education, (6) the attitude of the community, (7) moral education, (8) self-control, and (9) leadership. The research proves that metaphor in the Para Priyayi novel has certain forms and types, contains the realm of Javanese life, and the values of Java local wisdom.

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Wurzbach, Mary Ellen. "The moral metaphors of nursing." Journal of Advanced Nursing 30, no. 1 (1999): 94–99. http://dx.doi.org/10.1046/j.1365-2648.1999.01053.x.

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Ding, Fengqin, Xueyang Tian, Ximei Wang, and Zhao Liu. "The Consistency Effects of the Clean Metaphor of Moral Concept and Dirty Metaphor of Immoral Concept." Journal of Psychophysiology 34, no. 4 (2020): 214–23. http://dx.doi.org/10.1027/0269-8803/a000249.

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Abstract. Morality is clean, while immorality is dirty, and these metaphors use concrete clean and dirty experiences to express moral and immoral concepts; specifically, they are the clean metaphor of moral concept and dirty metaphor of immoral concept. The present study used event-related potentials (ERPs) to explore the consistency effects of the clean metaphor of moral concept and dirty metaphor of immoral concept, the experiment recorded the reaction times (RTs) and ERP waves in a metaphor consistency condition and a metaphor inconsistency condition. The behavioral results showed that the RTs in the metaphor consistency condition were significantly faster than the RTs in the metaphor inconsistency condition. The ERP results showed that the P300, N400, and late negative component (LNC) amplitudes were higher in the metaphor inconsistency condition than in the metaphor consistency condition.

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Cortazzi, Martin, and Lixian Jin. "Metaphorical Conceptualizations of Language: Networks of Meanings and Meta-functions." International Journal of Education and Literacy Studies 9, no. 1 (2021): 2. http://dx.doi.org/10.7575/aiac.ijels.v.9n.1p.2.

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This paper employs the innovative method of Elicited Metaphor Analysis to present original research in Malaysia into students’ metaphors for ‘language’. We summarize reasons why language and first/ second language learning are centrally important in education, and show patterned features of language metaphors in proverbs and in teacher talk about literacy. These may be one strand of student socialization into language-literacy conceptions. We then report our study of 408 university students in Malaysia who gave 977 metaphors for ‘language’. Using a socio-cultural extension of conceptual metaphor theory from cognitive linguistics, we analyse these data into thematic clusters and metaphor networks of meanings. In student voices, this presents a surprisingly rich picture of language and shows evidence of linguistic meta-functions: student metaphors for language can be seen not only cognitively with affective and socio-cultural meta-functions, but also with moral-spiritual and aesthetic functions. These meta-functions accord with some educational theories. To show wider insider metaphor perspectives we cite our research with ‘teacher’ and ‘learning’ metaphors in Malaysia, and ‘language’ findings from China, Iran, Lebanon and the UK. The metaphor meanings and meta-functions broaden our conception of language as a medium of learning with strong implications for the teaching of languages and literacy.

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Mayer, Wendy. "Medicine and Metaphor in Late Antiquity." Studies in Late Antiquity 2, no. 4 (2018): 440–63. http://dx.doi.org/10.1525/sla.2018.2.4.440.

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This essay seeks to provide a framework for the four articles that follow. While the employment of medical metaphors by the writers of Late Antiquity has long been recognized, for medical historians the domains to which the metaphors are applied have remained largely in the background. Attention has tended to focus on the metaphors themselves and on the degree to which they reflect actual historical medical thought and practice. More recently attention has focused on the cultural, conceptual, and moral purpose of medical metaphors and how their employment might in itself be therapeutic. This article addresses three recent shifts in the way the role of medical metaphor is viewed, including its cognitive implications for the hearer.

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Abdel-Raheem, Ahmed. "Metaphoric moral framing and image-text relations in the op-ed genre." Information Design Journal 24, no. 1 (2018): 42–66. http://dx.doi.org/10.1075/idj.24.1.04abd.

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This article examines the role of visual metaphor for moral-political cognition. It makes use of a large corpus of 250 multimodal op-eds about the Euro crisis and lays the foundation for establishing a general system of image-text relations in the op-ed genre. Specifically, the paper addresses the following questions: Is there a difference between a cartoon and an illustration? Why do not op-ed illustrations have captions? What role does layout play in conveying meaning? How do ‘op-ed’ and ‘illustration’ relate to each other in terms of the metaphors and moral values employed in both of them? What is the nature of the relationship between the two? How does the illustrating process work? Should the text and image be considered as a single unit or as two separate (though related) units? Moreover, the results of this research will show that visual metaphors can exert a strong effect on individuals’ moral-political cognition.

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Dundas, Judith. "“To Speak Metaphorically”: Sidney in the Subjunctive Mood." Renaissance Quarterly 41, no. 2 (1988): 268–87. http://dx.doi.org/10.2307/2862206.

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The relationship of the imagination to the realities of life, whether factual or moral, was not something that Sidney could take for granted. He is forever trying to make known its proper role; and for him, this means essentially the role of metaphor. Throughout the Apology, he not only identifies his metaphors but also tries to explain their workings; within the Arcadia, he exercises the utmost freedom in his use of them, but also signals them, so that they are clearly identified as metaphors. Finally, the whole of the Arcadia is a metaphor because it is fiction, a fiction set in pagan times and therefore needing from the Christian reader even more understanding of its relationship to higher truth. So, from small metaphors to large ones, he holds in his hands imagery to reflect the motions of the soul and the life of the affections as on a screen.

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Weiss, Sonja. "Cloud and Clothe : Hildegard of Bingen's metaphors of the fall of the human soul." Acta Neophilologica 49, no. 1-2 (2016): 5–18. http://dx.doi.org/10.4312/an.49.1-2.5-18.

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The paper examines Hildegard's use of metaphors in her visions of the human fall, and the way she combined the biblical motif of Original Sin with the philosophical question of a soul's embodiment, particularly in her moral play, Ordo virtutum, but also in her medical and visionary writings. The metaphor of the cloud sometimes blends with the metaphor of clothing (as in, "to clothe"), since the corporeal vestment of the soul before the Fall is said to resemble a cloud of light. Both metaphors are present in Hildegard's other works, particularly the image of the cloud, which is frequently used to illustrate cosmological implications of Original Sin. The metaphor of clothing, on the other hand, reveals parallels with certain Christian Gnostic revelations, blended with the Neo-Platonic doctrine of the soul as enslaved to the body.

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Norocel, Ov Cristian. "Romania is a family and it needs a strict father: conceptual metaphors at work in radical right populist discourses." Nationalities Papers 38, no. 5 (2010): 705–21. http://dx.doi.org/10.1080/00905992.2010.498465.

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Investigating Romanian radical right populism, I evidence the gendered nature of conceptual metaphors and provide insights on the specific masculinities that they underpin in such political discourses. With the 2004 presidential elections as a backdrop, the analysis focuses on how the radical right populist candidates articulated in their discourses the conceptual metaphor of the “strict father.” At first, the theoretical standpoints on conceptual metaphors are corroborated with the conceptualization of populist charismatic leadership. Subsequently, a gendered perspective is added to the populist conceptualizations. The leaders’ self-representation as messianic fathers of the national family is evidenced by investigating their discursive appeals to protect, discipline and punish the people. Furthermore, I elaborate how conceptual metaphors may be employed to consolidate a position of uncontested leadership and moral superiority of the radical right populist leaders.

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Borodulina, N. Yu, I. E. Ilyina, and M. N. Makeeva. "Moral and Ethical Potential of the Language of Business in the Metaphorical Representation of Conceptual Framework of Economics." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 4(78) (2020): 045–54. http://dx.doi.org/10.17277/voprosy.2020.04.pp.045-054.

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The article analyzes the relationship between the concepts of “morality” and “business” in the diachronic aspect. It is noted that the economic processes inevitably come into contact with the concept of “spirituality”. Attention is paid to the reflection of the moral and ethical potential of the language of business through the use of anthropocentric metaphors and metaphors based on religious, mythological and historical symbols. With the help of these models, the language of economics receives moral and ethical expression and includes the components of spirituality. The role of metaphors in ensuring the relationship of the world of economics with moral and ethical values of modern society is shown.

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Budd, Kate, Darren Kelsey, Frank Mueller, and Andrea Whittle. "Metaphor, morality and legitimacy: A critical discourse analysis of the media framing of the payday loan industry." Organization 26, no. 6 (2018): 802–29. http://dx.doi.org/10.1177/1350508418812569.

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This study examines the metaphors used in the British press to characterize the payday loan industry in order to develop our understanding of organizational delegitimation. Drawing on critical discourse analysis and theories of moral panic, we show how the metaphors used in the press framed the industry as a ‘moral problem’. The study identified four root metaphors that were used to undertake moral problematization: predators and parasites, orientation, warfare and pathology. We show how these metaphors played a key role in the construction of a moral panic through two framing functions: first by constructing images of the damage and danger caused by the firms and second by attributing agency in such a way that moral responsibility was assigned to the organizations. We also extend the discussion of our findings to explore the ideological dimensions of the moral panic. We develop a critical analysis that points to the potential scapegoating role of the discourse, which served as a convenient moral crusade for the government and other neo-liberal supporters to pursue, while detracting attention away from the underlying socio-economic context, including austerity policies, the decline in real wages and the deregulation of the finance sector. From this critical perspective, payday loan companies can be seen as a ‘folk devil’ through which society’s fears about finance capitalism are articulated, creating disproportionate exaggeration and alarm, while the system as a whole can remain intact.

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Pühringer, Stephan. "Markets as “ultimate judges” of economic policies: Angela Merkel’s discourse profile during the economic crisis and the European crisis policies." On the Horizon 23, no. 3 (2015): 246–59. http://dx.doi.org/10.1108/oth-01-2015-0002.

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Purpose – The purpose of this paper is to offer an explanation of the predominance of austerity policies in Europe based on distinct crisis narratives and their underlying market metaphors in public speeches and addresses of German Chancellor Angela Merkel to a broader audience of economic decision-makers. Design/methodology/approach – The author uses discourse and metaphor analysis of speeches and addresses of Angela Merkel in the aftermath of the crisis applying cognitive metaphor theory in combination with a corpus linguistic approach. Findings – Dominant conceptual metaphors in Merkel’s crisis narrative subordinate policy-making to superior “market mechanisms”, which are attributed with human and natural characteristics. Moral focus of crisis narrative of “living-beyond-ones-means” forces austerity policies. Research limitations/implications – The analysis is restricted to public speeches of Merkel, whereas the impact on public discourses was not analyzed. Social implications – The paper offers an explanation for the prevalence of neoliberal policies in the Eurozone and the uneven balances of political power in public economic discourses. Originality/value – Study of the role of “market metaphors” in crisis narratives of influential political leaders as well as an analysis of the impact of discursive manifestations and conceptual market metaphors for economic crisis policies.

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Alexander, John K. "Metaphors, Moral Imagination and the Healthy Business Organisation." Philosophy of Management 5, no. 3 (2005): 43–53. http://dx.doi.org/10.5840/pom2005535.

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HARLEY, DAVID N. "Medical Metaphors in English Moral Theology, 1560–1660." Journal of the History of Medicine and Allied Sciences 48, no. 4 (1993): 396–435. http://dx.doi.org/10.1093/jhmas/48.4.396.

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Nazar, Leonardo. "Metaphor in language, discourse, and history." Metaphor and the Social World 5, no. 1 (2015): 42–59. http://dx.doi.org/10.1075/msw.5.1.03naz.

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This paper is aimed at verifying the experiential motivation of metaphorical language in a diachronic perspective. More specifically, I have tried to identify how socio-historical-cultural conditions may affect the actualization of a metaphor. To this end, I have grounded this research on Conceptual Metaphor Theory, which presents the linguistic metaphors in language as resulting from a conceptual-level mapping between domains of knowledge. With this in mind, I have restricted the investigation to the evidence of the MORAL ACCOUNTING metaphor in medieval religious instruction texts in England. Linguistic evidence of this metaphor in the Early and High Middle Ages were extracted and aspects of MORAL INTERACTION they express were identified, tabulated and confronted. Lastly, I have sought explanations for the maintenance and variation in the actualization of the metaphor, both in the immediate context of doctrinal production and in the broader context of commercial practices. I have found that, side by side with a surprisingly similar number of occurrences, there is evidence of the highlighting of aspects of MORAL INTERACTION that are situated historically and discursively which considerably affect the frequency of the scenarios of realisation of this metaphor.

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Olsman, Erik, Bert Veneberg, Claudia van Alfen, and Dorothea Touwen. "The value of metaphorical reasoning in bioethics: An empirical-ethical study." Nursing Ethics 26, no. 1 (2017): 50–60. http://dx.doi.org/10.1177/0969733017703695.

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Background: Metaphors are often used within the context of ethics and healthcare but have hardly been explored in relation to moral reasoning. Objective: To describe a central set of metaphors in one case and to explore their contribution to moral reasoning. Method: Semi-structured interviews were conducted with 16 parents of a child suffering from the neurodegenerative disease CLN3. The interviews were recorded, transcribed, and metaphors were analyzed. The researchers wrote memos and discussed about their analyses until they reached consensus. Ethical considerations: Participants gave oral and written consent and their confidentiality and anonymity were respected. Findings: A central set of metaphors referred to the semantic field of the hands and arms and consisted of two central metaphors that existed in a dialectical relationship: grasping versus letting go. Participants used these metaphors to describe their child’s experiences, who had to “let go” of abilities, while “clinging” to structures and the relationship with their parent(s). They also used it to describe their own experiences: participants tried to “grab” the good moments with their child and had to “let go” of their child when (s)he approached death. Participants, in addition, “held” onto caring for their child while being confronted with the necessity to “let go” of this care, leaving it to professional caregivers. Discussion: The ethical analysis of the findings shows that thinking in terms of the dialectical relationship between “grasping” and “letting go” helps professional caregivers to critically think about images of good care for children with CLN3. It also helps them to bear witness to the vulnerable, dependent, and embodied nature of the moral self of children with CLN3 and their parents. Conclusion: Metaphorical reasoning may support the inclusion of marginalized perspectives in moral reasoning. Future studies should further explore the contribution of metaphorical reasoning to moral reasoning in other cases.

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Bakhtiar, Mohsen. "The role of context in the formation of hejab ‘veiling’ metaphors in hejab billboards and posters in Iran." Metaphor and the Social World 7, no. 2 (2017): 159–89. http://dx.doi.org/10.1075/msw.7.2.01bak.

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Abstract Proper hejab observance has long been an important issue to political-religious conservatives in Iran who, in recent years, have relied on metaphorical language to persuade Iranian women to dress modestly in public. The present paper, based on Kövecses’s (2015) account of metaphor in context, explores the role of contextual factors involved in the formation of hejab linguistic metaphors used in 56 pro-hejab billboards and posters. Data analysis indicates that the moral and social status of women are depicted as being determined by, or correlated with, their degree of veiling. On that basis, properly covered up women are shown to be the recipients of very positive metaphorical conceptualizations (as pearls, flowers, and angels), whereas immodestly dressed women are negatively pictured as being subject to sexual objectification (as unwrapped edibles). Moreover, the hejab is a protective cover is shown to be the metaphor instantiated in many of the billboards and posters. The protective function of hejab is highlighted by conceptualizing corrupt men as flies and devils. Finally, the metaphorical patterns represent the contextual role of political and religious ideology, key cultural concepts, and show entrenched conventional conceptual metaphors and metonymies in the production of novel metaphors.

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Yang, Fang. "Aesthetic Moral Metaphor in The Picture of Dorian Gray and Its Influence on Modern Chinese Aesthetic Literature." English Language and Literature Studies 8, no. 2 (2018): 77. http://dx.doi.org/10.5539/ells.v8n2p77.

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In “The Picture of Dorian Gray” Oscar Wilde displays his artistic pursuit on art, life and society. Although he advocates “art for art’s sake”, yet his works could not be isloated from the social morality. In the novel, as Dorian sells his soul to the devil for his eternal beauty in appearance, the portait burdens the change of his ugliness. In some respect, the portait is a moral metaphor of Dorian himself. Basil Hallward, the painter of the protait, can be regarded as an artist metaphor to Wilde himself. Lord Henry Wotton, a famous dandy in the novel, manifests Wilde’s aestheic belief in lifestyle. So by analyzing the three main characters, this paper probes into the aesthetic moral metaphors involved in the novel, and talks about its influence on the modern Chinese aesthetic literature.

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Shields, David Light, Christopher D. Funk, and Brenda Light Bredemeier. "The Moral Frameworks and Foundations of Contesting Orientations." Journal of Sport and Exercise Psychology 38, no. 2 (2016): 117–27. http://dx.doi.org/10.1123/jsep.2015-0139.

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According to contesting theory (Shields & Bredemeier, 2011), people conceptualize competition either through a metaphor of partnership or war. These two alternate metaphors suggest differing sociomoral relationships among the participants. In the current study of intercollegiate athletes (n = 610), we investigated the two approaches to contesting in relation to formalist and consequentialist moral frameworks (Brady & Wheeler, 1996) and individualizing and binding moral foundations (Haidt, 2001). Correlational analysis indicated that the partnership approach correlated significantly with all four moral dimensions, while the war approach correlated with formalist and consequentialist frameworks and binding foundations (i.e., appeals to in-group loyalty, authority, and purity). Multiple regressions demonstrated that the best predictors of a partnership approach were formalist thinking and endorsement of individualizing moral foundations (i.e., appeal to fairness and welfare). Among our primary variables, the best predictors of a war orientation were consequentialist thinking and endorsement of binding foundations.

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Lizardo,, Omar. "The conceptual bases of metaphors of dirt and cleanliness in moral and non-moral reasoning." Cognitive Linguistics 23, no. 2 (2012): 367–93. http://dx.doi.org/10.1515/cog-2012-0011.

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AbstractIn this paper I propose a new understanding of the often-noted phenomenon that much of our conceptualization and reasoning about moral propriety is framed by a set of metaphors that originate from a conceptual structure generated from our experiences with dirt and cleanliness. I argue that reliance on the dirty-clean dichotomy to conceptualize moral propriety or impropriety emerges from metaphorical extensions into various realms of experience (e.g., sports, governance, introspection) grounded in an idealized cognitive model in which dirt is conceptualized as matter out of place and clean is conceptualized as ordered arrangement. The analysis provides a unified framework with which to understand the use of dirty and clean as metaphors to categorize objects, events and actions in the moral domain. Finally, I suggest that the dirty-clean distinction is useful for understanding broader cultural issues (such as moral panics regarding media, immigration and disease), and I show that the conceptualization of certain non-moral properties can be understood using the same framework (e.g., the quality of being exceptional) of objects and actions.

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Yu, Ning, Tianfang Wang, and Yingliang He. "Spatial Subsystem of Moral Metaphors: A Cognitive Semantic Study." Metaphor and Symbol 31, no. 4 (2016): 195–211. http://dx.doi.org/10.1080/10926488.2016.1223470.

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Gomola, Aleksander. "Conceptual Blending with moral accounting Metaphors in Christian Exegesis." Cognitive Semantics 2, no. 2 (2016): 213–36. http://dx.doi.org/10.1163/23526416-00202004.

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The paper argues for the crucial role of conceptual blending in creating and developing of Christian doctrine. It assumes that typological patristic exegesis of the early Christian period, viewed through the lens of Conceptual Blending Theory, may be regarded as a series of conceptual integration processes, with typological blends as building blocks of Christian doctrine, including the doctrine of salvation. To prove this, the paper discusses selected Adam-Christ typological blends present in the writings of the early Christian authors, seeing in them linguistic realizations of moral accounting metaphor that underlies the doctrine of salvation and demonstrating in this way a key role of conceptual integration in shaping Christian doctrine.

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Milton, Constance L. "Common Metaphors in Nursing Ethics." Nursing Science Quarterly 22, no. 4 (2009): 318–22. http://dx.doi.org/10.1177/0894318409344770.

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Metaphors are literary comparisons that are used to create new meaning and insight for concepts, ideas, and situations found in a discipline. This author describes some common moral metaphors used in the discipline of nursing and specifically in situations of nursing ethics. New insights and questions for common usage are offered for the metaphors from a nursing theoretical perspective. Implications for nursing as a discipline are incorporated and discussion points for the future practice of nursing are illuminated.

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Wasiluk, Joanna. "Политические метафоры в российских СМИ – гендерный aспект". Studia Interkulturowe Europy Środkowo-Wschodniej 12 (15 листопада 2019): 127–43. http://dx.doi.org/10.5604/01.3001.0013.5618.

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In political discourse, a very important role is played by the conceptual metaphors, which are often gender-oriented. Such metaphors are used to describe an internal and external political relations, what is the subject of our analysis. Particular attention is paid to the evaluative properties of these metaphors, which is their inherent element and very often associated with moral values and stereotypes characteristic of a of a particular culture.

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Reiter, Sara Ann, and Paul F. Williams. "The Philosophy and Rhetoric of Auditor Independence Concepts." Business Ethics Quarterly 14, no. 3 (2004): 355–76. http://dx.doi.org/10.5840/beq200414329.

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Abstract:This paper analyzes the rhetoric surrounding the profession’s presentations of auditor independence. We trace the evolution of the character of the auditor from Professional Man in the early years of the twentieth century to the more public and abstract figures of Judicial Man and Economic Man. The changing character of the auditor in the profession’s narratives of legitimation reflects changes in the role of auditing, in the economic environment, and in the values of American society. Economic man is a self-interested and shallow character who offered the auditing profession little protection against involvement in corporate scandals. In the wake of recent accounting scandals, the profession is calling for a return to the character of Professional Man to restore trust in audits and the financial markets.We also analyze the philosophical bases of the metaphors surrounding auditor independence. These metaphors, particularly the metaphor of independence as separation, create problems in conceptualizing independence concepts. How can you discuss appropriate relationships when your basic concept is one of separation, or no relationship? On the other hand, relational concepts of independence are also flawed if they are not based on a firm moral foundation. We suggest how the profession can act to rebuild its moral foundation through recognition of collective responsibility.

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Tazkiyah, Destyanisa. "Keindahan Terselubung Web Series Sore : Kajian Estetika." Nusa: Jurnal Ilmu Bahasa dan Sastra 14, no. 4 (2019): 549. http://dx.doi.org/10.14710/nusa.14.4.549-557.

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This article discusses the aesthetic assessment of the web series Sore which is done through a semiotic approach, as well as the beauty of delivering the moral message behind the purpose of the web series as advertisement. The first step on the research is to develop basic narrative scheme to guide the determination of the main signifiers in the web series. Next is to analyze the style of language contained in the dialogue that has a metaphor in it. And finally, the aesthetic assessment of the delivery of moral messages in the web series. After analyzing the authors found the hidden beauty of the web series Sore is the simple form of main signifier, the use of metaphors that have beauty as supporting the delivery of the meaning in some scenes on the web series, as well as the web series successfully deliver the moral messages with such a natural and beautiful scene that accordance with the purpose of literature to entertain and educate.

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Cicovacki, Predrag. "Through the prism of the metaphor: A reflection of the actuality of Kant's philosophy." Filozofija i drustvo, no. 25 (2004): 101–11. http://dx.doi.org/10.2298/fid0525101c.

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This essay examines the significance of Kant's transcendental philosophy by focusing on the central metaphors used in his works. The four metaphors singled out here are those of (a) the Copernican turn, (b) the land of truth and the ocean of illusion, (c) the starry heavens and the moral law, and (d) of perpetual peace. The author emphasizes the strong and the weak points of Kant's philosophy that these metaphors reveals, and argues that these central metaphors work together and point toward the two essential concerns of Kant's entire philosophical opus: (1) an active role of the creative subject in all forms of human experience, and (2) the boundaries of the subject's creativity. Further reflection should not only reveal some other metaphors and their role in Kant's philosophy, but also clarify how he himself understand the nature of metaphors: Are metaphors the expression of our creativity, or of the limitations of our creativity?.

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White, Melanie. "Habit as a Force of Life in Durkheim and Bergson." Body & Society 19, no. 2-3 (2013): 240–62. http://dx.doi.org/10.1177/1357034x13477161.

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Emile Durkheim and Henri Bergson, two of the most important thinkers of early 20th-century France, give us different accounts of the relationship between habits, society and life. The article focuses on their use of embodied metaphors to illustrate how each thinker conceives of habit as a force of life. It argues that Durkheim uses the metaphor of ‘lifting’ to describe how social life creates habits capable of transcending bodily instinct. Bergson also recognizes the force of habits; he uses the language of leaping to describe the kind of action required to transcend them. The article makes three claims. First, it argues that these metaphors are central to each thinker’s understanding of the means by which habits attach us to life. Second, they offer a means of revisiting, and explicating, Bergson’s tacit critique of Durkheim in his Two Sources of Morality and Religion. Third, they both symbolize processes of conversion that inform each thinker’s diagnosis of the moral challenges faced in modern social life.

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Stern, Barbara B. "Medieval Allegory: Roots of Advertising Strategy for the Mass Market." Journal of Marketing 52, no. 3 (1988): 84–94. http://dx.doi.org/10.1177/002224298805200308.

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The author examines the medieval literary tradition of allegory and relates it to contemporary advertising. Allegory is characterized by the use of metaphor, personification, and moral conflict. This tradition is the basis of advertisements that use fear to convey didactic instruction to mass audiences. The author describes the use of allegory in advertising strategy in terms of message appeal, product benefits, target audience, and media design. Five areas for future research are suggested: content analysis of allegorical advertisements, cross-cultural implications, fear and guilt appeals, taxonomy of personifications as presenters, and effects of metaphors and symbols on advertising recall and comprehension.

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Robinson, David. "Metaphors of Love, Love as Metaphor: Language, Ritual and Moral Agency in the Theological Politics of Identity." Theology & Sexuality 2000, no. 12 (2000): 72–87. http://dx.doi.org/10.1177/135583580000601205.

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Lawrence, Louise J. "Disease and Disability Metaphors in Gospel Worlds." Interpretation: A Journal of Bible and Theology 73, no. 4 (2019): 377–85. http://dx.doi.org/10.1177/0020964319857608.

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The use of leprosy and blindness metaphors in the Gospels tends to stigmatize individuals as other. Untouchability was associated with social death and sight with the navigation of both material and moral terrain. Though the majority of disease and disability metaphors in the Gospels fall within this category, there are some exceptions that subvert the normative (abled) perspective. These exceptions provide promising spaces for disability advocates to challenge ableist links between disease, disability, and malevolence, and to imagine counter-narratives in which disease and disability represent more positive themes and identities.

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McMullen, Janet L. "Metaphors and morality: Are digital media epistemologically compatible with moral socialization?" Explorations in Media Ecology 11, no. 3 (2012): 325–43. http://dx.doi.org/10.1386/eme.11.3-4.325_1.

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Pinero-Pinero, Gracia, and John Moore. "Metaphorical Conceptualization of Migration Control Laws." Journal of Language and Politics 14, no. 4 (2015): 577–98. http://dx.doi.org/10.1075/jlp.14.4.05pin.

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This article analyzes the way in which migration control laws are metaphorically conceptualized in the voices of individuals who demonstrate emotional solidarity with irregular immigrants. The metaphors studied are shown to constitute a coherent conceptual corpus that reveals their users’ ideology. These metaphors present a cultural narrative that affects the moral consideration of the characters involved in the story. They also reflect the perception of those who feel oppressed by the dominant social group and therefore, they are narratives of oppression, in juxtaposition to the narratives of hegemony that can be identified in the metaphors used in hostile political speeches against this social group.

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Noble, Greg, and Scott Poynting. "Acts of War: Military Metaphors in Representations of Lebanese Youth Gangs." Media International Australia 106, no. 1 (2003): 110–23. http://dx.doi.org/10.1177/1329878x0310600112.

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The media representations of the terrorist attacks of September 11 in the United States and their aftermath bear strong similarities to the media coverage of ‘Lebanese youth gangs' over the last few years — both rely significantly on the metaphor of war. This paper explores two media narratives about Lebanese youth gangs which draw on this metaphor — the first deploys a simple us/them structure which, like the dominant Western reportage of the terrorist crisis, turns on a form of moral reduction in which the forces of good and evil are relatively clear. The accumulated imagery of Lebanese gangs, drugs, crime, violence and ‘ethnic gang rape’ articulates a dangerous otherness of those of Arabic-speaking background — echoed in the coverage of the terrorist ‘attack on America'. This simple narrative, however, gives way to a second, emerging narrative about Lebanese youth gangs which also relies on the metaphor of war but acknowledges the moral duplicity of both ‘combatants' — registering the culpability of the state and its police service but distancing ‘the ordinary Australian ‘from this culpability. The second narrative, like the first, tries to recuperate a moral innocence for the ‘ordinary Australian’, but in doing so underlines a crisis in Australian multiculturalism.

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Gavriely-Nuri, Dalia. "If both opponents “extend hands in peace” — Why don’t they meet?" Journal of Language and Politics 9, no. 3 (2010): 449–68. http://dx.doi.org/10.1075/jlp.9.3.06gav.

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This article offers a preliminary and partial mapping of some cultural misconceptions inherent in the Israeli peace discourse. It focuses on one of the central mythic metaphors belonging to this discourse: “We extend our hand in peace.” First articulated in “The Declaration of the Establishment of the State of Israel” (1948). After more than six decades of endless repetition in speeches made by Israeli political leaders, the metaphor has become a fertile arena for learning about Israel’s cultural codes and cultural heritage relating to peace: While expressing the sincere will to make peace, use of the metaphor simultaneously demonstrates moral superiority, feelings of deprivation, latent threat, and recognition of its efficiency for creating a positive image abroad. A discursive analysis of the metaphor reveals four barriers to the effective continuation of a peace process: Images of the Arab opponent, Israel’s self-image, relationships between opponents in addition to the opponents’ readiness to achieve peace.

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Díaz-Peralta, Marina. "Metaphor and ideology: Conceptual structure and conceptual content in Spanish political discourse." Discourse & Communication 12, no. 2 (2018): 128–48. http://dx.doi.org/10.1177/1750481317745752.

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This article presents the results of the analysis of a number of linguistic metaphors found in a corpus of opinion articles published in the Spanish newspaper El País. The authors included in the corpus, who tend towards the left of the political spectrum, use metaphor to express moral judgements on the actions and decisions of the conservative, centre-right People’s party ( Partido Popular or PP), which governs Spain with an overall majority. With the aim of describing this discourse, we have undertaken a qualitative analysis with a conceptual framework deriving from CDA and cognitive linguistics. First, therefore, we have made use of the methodology developed by Steen and the Pragglejaz group to extract the discourse units that could be considered as the lexical expression of an underlying mapping between domains, that is, the metaphors; second, according to the descriptions of Talmy, Croft, Sweetser, Sullivan, and Dancygier and Sweetser, we have verified that the different types of grammatical structure in which the lexical items appeared also indicated the existence of a metaphorical thought process; and third, in the words of van Dijk, we have studied the ideological semantics underlying conceptual structures and conceptual content. As we have demonstrated, all the samples of linguistic metaphors found led readers to construct the same interpretation of the meaning: The Spanish People’s party government is the past, a past that provokes rejection and which was thought to be definitively ended.

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Powell, Russell C. "Shame, Moral Motivation, and Climate Change." Worldviews: Global Religions, Culture, and Ecology 23, no. 3 (2019): 230–53. http://dx.doi.org/10.1163/15685357-02302003.

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AbstractAn emotion like shame is endowed with special motivational force. Drawing on Ralph Waldo Emerson’s concept of shame, I develop an account of moral motivation that lends new perspective to the contemporary climate crisis. Whereas religious ethicists often engage the problem of climate change by re-imagining the metaphors, symbols, and values of problematic cosmologies, I focus on some specific moral tactics generated by religious communities who use their traditions to confront climate destruction. In particular, Bartimaeus Cooperative Ministries, a Christian non-profit organization that seeks to infuse a renewed commitment in church parishes to bioregions and watersheds, effectively employs shame in the context of its Christian practice and leadership. My analysis of Bartimaeus Cooperative Ministries demonstrates both the efficacy of shame to motivate environmentally responsible behavior as well as the advantage to religious ethics of considering contextual practices over abstract cosmologies.

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Linn, Ruth. "Holocaust Metaphors and Symbols in the Moral Dilemmas of Contemporary Israeli Soldiers." Metaphor and Symbolic Activity 6, no. 2 (1991): 61–86. http://dx.doi.org/10.1207/s15327868ms0602_1.

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Warnick, Bryan R. "Technological Metaphors and Moral Education: The Hacker Ethic and the Computational Experience." Studies in Philosophy and Education 23, no. 4 (2004): 265–81. http://dx.doi.org/10.1023/b:sped.0000028400.55658.9e.

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McAdams, Dan P., Michelle Albaugh, Emily Farber, Jennifer Daniels, Regina L. Logan, and Brad Olson. "Family metaphors and moral intuitions: How conservatives and liberals narrate their lives." Journal of Personality and Social Psychology 95, no. 4 (2008): 978–90. http://dx.doi.org/10.1037/a0012650.

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Grimwood, Bryan SR. "Advancing tourism’s moral morphology: Relational metaphors for just and sustainable arctic tourism." Tourist Studies 15, no. 1 (2015): 3–26. http://dx.doi.org/10.1177/1468797614550960.

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Holman, Mirya R. "Gender, Political Rhetoric, and Moral Metaphors in State of the City Addresses." Urban Affairs Review 52, no. 4 (2015): 501–30. http://dx.doi.org/10.1177/1078087415589191.

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Shih, Yu-Chun, and Shu-Chuan Chen. "Can the Discreditable be an Advantage? Mental Illnesses as Metaphors on Rhetorical Usages for Language Teaching." PAROLE: Journal of Linguistics and Education 9, no. 1 (2019): 31. http://dx.doi.org/10.14710/parole.v9i1.31-43.

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Mental illnesses often inspire artists and writers and are omnipresent in various works, yet the moral adequacy of portraying their images remained controversial: Erving Goffman (2010) had described the challenges the “discreditables” might have faced and the privileges they might get once being uncovered in his essay. However, Susan Sontag believed that wrapping disease in metaphors discouraged, silenced, and shamed patients in her Illness as Metaphor. This paper aims to center the discussion on what the diseases and the patients will represent and the privileges be demonstrated in these texts from a rhetorical aspect? By applying principally the theories of uncanny, abjection, and stigma, this paper has built a theory on presuming Meursault in Camus’s The Stranger has Asperger, then analyze the power of stigma in two recent works: the episode “ADHD Is Necessary” in Taiwanese TV drama: On Children, and a French novel: Nothing Holds Back the Night. The results showed that the mental illness can be an advantageous and necessary metaphor, just as an endowing “Mark of Cain”, threatening yet defensive. Meanwhile

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Barndon, Randi. "Sparks of Life: The Concept of Fire in Iron Working." Current Swedish Archaeology 13, no. 1 (2021): 39–57. http://dx.doi.org/10.37718/csa.2005.03.

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The author discusses fire as a concept, with an emphasis on traditional iron working and its links with bodily based experiences played out as material metaphors as well as mental conceptions. In East African iron using communities, iron smelting was cloaked in secrecy, seclusion and gendered sexual connotations. An elaborate use of bodily based metaphors guided the use of magic and medicines and created moral laws during periods of smelting. The article will attempt to explain how concepts of fire were related to this. Some preliminary comparisons are made between Greek, Norse and African myths and legends about smiths and their role as 'masters of fire'. Finally, by drawing on case studies based on fieldwork among Fipa and Pangwa blacksmiths and former iron smelters, the author will explore the interconnections between concepts of fire, bodily based metaphors and metal production.

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Li, Heng, and Yu Cao. "Losing your footing, losing your morality." Review of Cognitive Linguistics 17, no. 2 (2019): 497–510. http://dx.doi.org/10.1075/rcl.00044.li.

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Abstract What influences how people render their moral judgment? Focusing specifically on the conceptual metaphors “moral is upright” and “immoral is tilted”, we sought to investigate whether physical slant can influence people’s harsh moral judgment. Experiment 1 induced physical slant by having participants complete the questionnaire at a tilt table. We observed a significant effect with participants who experienced physical slant rendering a less severe moral judgment than did those who wrote their responses at a level table. Using a new manipulation of physical slant and a larger, more diverse sample, Experiment 2 asked participants to complete the questionnaires with rotated text or normal text. We observed a difference between the two groups: compared to participants who read the normal text, those with a visual experience of slant lessened the severity of their moral judgments. Taken together, the results showed that the consequence of tilted experience exerts downstream effects on moral reasoning, which suggests that incidental bodily experience affects how people render their decisions.

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Dahl, Bianca. "“Too Fat to Be an Orphan”: The Moral Semiotics of Food Aid in Botswana." Cultural Anthropology 29, no. 4 (2014): 626–47. http://dx.doi.org/10.14506/ca29.4.03.

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The iconography of the African AIDS orphan, captured in National Geographic–style images of half-starved toddlers with distended bellies, inspires humanitarian aid for the continent. In Botswana, stereotypes underlying both foreign-funded and governmental programs for orphaned children—which imply that orphans are underfed and underloved—initially resonated with Tswana people’s anxieties that neglect by overburdened kin results in parentless children going hungry. However, during the past decade international feeding projects began to evolve into elaborate day-care complexes in which village orphans gained exclusive access to swimming pools, DVDs, trendy clothing, and daily meat rations. This article traces the shifting moral semiotics of orphans’ fat and skinny bodies, explaining why new discourses protesting the overfattening of orphans arose in a southeastern village. Metaphors of fat and feeding have become a scale on which the excesses of humanitarian aid and the perceived shortcomings of local kinship practices are weighed. A new kind of “politics of the belly” calls into question relations of patronage around metaphors of fleshiness and dependence on foreign support. In the process, contestations over children’s skinny and fat bodies lead to reconfigurations of the idea of orphanhood.

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Nations, Marilyn K., Geison Vasconcelos Lira, and Ana Maria Fontenelle Catrib. "Stigma, deforming metaphors and patients' moral experience of multibacillary leprosy in Sobral, Ceará State, Brazil." Cadernos de Saúde Pública 25, no. 6 (2009): 1215–24. http://dx.doi.org/10.1590/s0102-311x2009000600004.

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In response to the call for a new Science of Stigma, this anthropological study investigates the moral experience of patients diagnosed with severe multibacillary leprosy. From 2003 to 2006, fieldwork was conducted in the so-called "United-States-of-Sobral", in Ceará State, Northeast Brazil. Sobral is highly endemic for leprosy, despite intensified eradication efforts and a 30% increase in primary care coverage since 1999. Of 329 active leprosy cases at two public clinics, 279 multibacillary patients were identified and six information-rich cases selected for in-depth ethnographic analysis, utilizing illness narratives, key-informant interviews, home visits, participant-observation of clinical consultations and semi-structured interviews with physicians. A "contextualized semantic interpretation" revealed four leprosy metaphors: a repulsive rat's disease, a racist skin rash, a biblical curse and lethal leukemia. Far from value-free pathology, the disease is imbued with moral significance. Patients' multivocalic illness constructions contest physicians' disease discourse. "Skin Spot Day" discriminates more than educates. Patients' "non-compliance" with effective multi-drug therapy is due to demoralizing stigma more than a rejection of care. "Social leprosy" in Northeast Brazil deforms patients' moral reputations and personal dignity.

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Abulhul, Zeinab. "The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt: Book Review." International Journal of Social Science and Economics 1, no. 2 (2021): p1. http://dx.doi.org/10.22158/ijsse.v1n2p1.

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In The Righteous Mind, Jonathan Haidt examines the moral grounds that people intuitively believe. He presented his idea by asking why good people are divided by politics and religion. Then, he asked about morality by asking, “Where does morality come from?” (Haidt, 2012, p. 3). He explained that people understand social morality in different ways. People live in unique societies that shape their understanding of social norms, which are based on many factors, such as culture, religion, and education. Haidt based his ideas about the righteous mind on three principles and demonstrated them through three metaphors to help his readers understand his theory. The first principle is “intuitions come first,” and its central metaphor is that the mind is like a rider on an elephant, where the rider’s job is to serve the elephant. The second principle is “there is more to morality than harm and fairness,” and its central metaphor is that the righteous mind is like a tongue with six taste receptors. The third principle is “morality binds and blinds,” and its metaphor is that we are 90 percent chimp and 10 percent bee (Pp. 3, 109, 217).

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Brunsveld, Niek. "God en moraal, ontdekking of uitvinding? Kritische analyse van Gerrit Manenschijns fundering van de morele en geloofswerkelijkheid." NTT Journal for Theology and the Study of Religion 62, no. 2 (2008): 123–39. http://dx.doi.org/10.5117/ntt2008.62.123.brun.

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In his book God is so great that He doesn’t have to exist, Gerrit Manenschijn claims that God exists in language. Religious language consists of metaphors and has a performative rather than a descriptive nature. Since religious reality is an invention rather than a discovery we cannot make truth-claims about God and other religious entities. Although Manenschijn claims that moral reality takes shape in the same way, there is a difference on the level of their foundations: religious reality rests on existential questions, whereas moral reality rests on moral sentiments. This enables morality to make truth-claims. When altered in such a way that his view on the foundation of moral reality matches the foundation of religious reality, Manenschijn’s theory not only becomes coherent but also provides us with a persuasive theory of Christian theology and morality which is in accordance with influential contemporary views on language and epistemology.

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Journal articles on the topic 'Moral Metaphors'

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