Relevant bibliographies by topics / Motivation, E tudes de (Marketing)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Motivation, E tudes de (Marketing)'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Journal articles on the topic "Motivation, E tudes de (Marketing)"

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Henry, Harry. "Motivation Research." Marketing Intelligence & Planning 4, no. 5 (1986): i—234. http://dx.doi.org/10.1108/eb045739.

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Tat, Peter K., and Bettina Cornwell. "Consumer Motivation." Journal of Promotion Management 1, no. 1 (1992): 21–39. http://dx.doi.org/10.1300/j057v01n01_03.

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Gnoth, Juergen, and Biljana Juric. "Students’ Motivation to Study Introductory Marketing." Educational Psychology 16, no. 4 (1996): 389–405. http://dx.doi.org/10.1080/0144341960160404.

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Dobie, Kathryn, James Grant, and Kathryn Ready. "Product Motivation and Purchasing Activity." Journal of Promotion Management 6, no. 1-2 (2001): 31–43. http://dx.doi.org/10.1300/j057v06n01_04.

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Sobh, Rana, and Brett A. S. Martin. "Feedback information and consumer motivation." European Journal of Marketing 45, no. 6 (2011): 963–86. http://dx.doi.org/10.1108/03090561111119976.

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PurposeMarketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many products and services are used by consumers in an effort to attain hoped‐for selves and/or to avoid feared selves. Despite the importance for marketers in understanding how current performance influences a consumer's future efforts, this topic has received little attention in marketing research. The aim of this paper is to fill some of the gaps.Design/methodology/approachThe paper provides a theoretical framework and uses two studies to test this. Study 1, of 203 women, aged 27‐65, examines the predictions in the context of women and visible signs of skin aging. Feedback information is measured and approach and avoidance regulatory systems are manipulated by priming hoped‐for and feared possible selves. Study 2, of 281 undergraduate men and women, replicates the findings of Study 1 with manipulated feedback, using a different context (gym training) and a sample of both male and females.FindingsThe research shows that when consumers pursue a hoped‐for self, it is expectations of success that most strongly drive their motivation. It also shows why doing badly when trying to avoid a feared self is more motivating than doing well.Practical implicationsThe findings have important implications as they reveal how managers can motivate customers to keep using a product or service.Originality/valueThe paper makes several contributions to the consumer goal research literature since little is known about how positive (hoped‐for selves) and negative (feared selves) reference points in self‐regulation differentially influence consumer goal‐directed behaviour.
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Miao, C. Fred, Kenneth R. Evans, and Zou Shaoming. "The role of salesperson motivation in sales control systems — Intrinsic and extrinsic motivation revisited." Journal of Business Research 60, no. 5 (2007): 417–25. http://dx.doi.org/10.1016/j.jbusres.2006.12.005.

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Burey, Bill. "Consumer motivation: Home truths and marketing myths." Journal of Direct, Data and Digital Marketing Practice 8, no. 1 (2006): 30–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340551.

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McColl‐Kennedy, Janet R., Geoffrey C. Kiel, and Susan J. Dann. "Money or Motivation?: Compensating the Salesforce." Marketing Intelligence & Planning 11, no. 1 (1993): 13–19. http://dx.doi.org/10.1108/02634509310024137.

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Findsrud, Rolf, Bård Tronvoll, and Bo Edvardsson. "Motivation: The missing driver for theorizing about resource integration." Marketing Theory 18, no. 4 (2018): 493–519. http://dx.doi.org/10.1177/1470593118764590.

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Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence of effort. When they engage in behavioral and cognitive activities, actors interact with resources, which informs the actors and influences their competences and motivation. Accordingly, motivation is central for a clear understanding of the psychological mechanisms of resource integration processes, as motivation expands the explanatory power of sociological factors by including intensity and persistence.
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Rodrigues, Ricardo Gouveia, Rui Silva, Carmem Leal, and Emerson Wagner Mainardes. "Marketing Differences Study Motivations between Luso and Brazil Students." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (2021): 124. http://dx.doi.org/10.3390/joitmc7020124.

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Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies.
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Dissertations / Theses on the topic "Motivation, E tudes de (Marketing)"

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Boyne, Stevan. "Leadership and motivation in hospitality." Thesis, Bournemouth University, 2012. http://eprints.bournemouth.ac.uk/20767/.

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Customer contact service employees in hospitality organisations have a critical role to play in satisfying customers’ expectations. However, it is recognised that hospitality service jobs are often associated with low pay, long and anti-social hours, unstable and seasonal employment, low job status, a lack of career opportunities and poor levels of benefits. In the light of factors such as these, which are likely to militate against high levels of motivation - and consequently to reduce the quality of customer service - addressing hospitality customer service employees’ motivation can be viewed as a priority for hospitality management. Inspirational, motivational leaders can motivate employees to ‘perform beyond expectations’ and previous studies of leadership in hospitality have demonstrated a number of positive outcomes related to the presence of inspirational leaders. No studies have been identified, however, that have measured the specific influence of motivational leadership on hospitality service employees’ job performance. To evaluate the contribution of motivational leadership to employee work motivation, work motivation was measured using both employee attitudes and job performance. Data were collected from a sample of non-supervisory waiting staff in hotel businesses in the UK. In total, two hundred and thirteen usable survey forms were returned from twenty seven UK hotels with table service restaurants. All of the participating organisations were rated as three or four stars and the mean number of non-supervisory waiting staff in these hotels was twenty three. The study finds that motivational leadership, alongside employee perceptions of empowerment and employees’ work orientations, contributes positively to both work attitudes and job performance. The research also finds that motivational leadership enhances employees’ work meaning and understanding of organisational goals (mission clarity). In addition to its empirical dimensions, the research contributes to hospitality studies theory by critically appraising the leadership-related hospitality literature and making recommendations for the future progress of hospitality leadership studies.
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Cheong, Man Vai. "The entrepreneur motivation in Macao's garment industry." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636701.

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Fahlström, Kamilla, and Caroline Jensen. "Search Engine Marketing in SMEs : The motivations behind using search engine marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21116.

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Abstract   Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. The empirical data was compiled through ten semi-structured interviews from a varied selection of Swedish companies in the service sector. The data was analyzed with previous research to create an understanding of the motivations for using Search Engine Marketing. Conclusions: The result of this study, when analyzed alongside Expectancy theory, indicates that small business owners are motivated to use Search Engine Marketing. Furthermore, which method of Search Engine Marketing that the owners are motivated to use is dependent on their perceptions of the different methods. Future research: Due to the lack of research into the attitudinal and psychological aspects of Search Engine Marketing and the limitations of this study, it would be interesting if more research were done into this area. For example, it would be interesting to study if trust-based companies are motivated to use Search Engine Marketing, and if demographics affect the motivations. Contribution: This study contributes with results on a previously unexplored area within the research field of Search Engine Marketing. The study also contribute with some information to practice regarding small service company owners’ thoughts about their usage of Search Engine Marketing.  Key words: Search Engine Marketing, SMEs, Expectancy theory, Motivation, Website visibility
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Al, Haj Anas. "Leadership Styles and Employee Motivation in Qatar Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3380.

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Organizations in the public sector in Qatar have a reputation for delivering inefficient services. Leaders lack an understanding of motivational factors affecting public sector employee performance. The purpose of this correlational research was to examine the relationship between leadership styles and employee motivation in public companies in Qatar. The independent variables were the transformational, transactional, and passive-avoidant leadership styles. The dependent variable was employee motivation. The moderator variables were employee age and salary. A sample of 92 employees from 4 public sector organizations in Qatar responded to the online survey. The full range leadership theory served as the theoretical foundation for describing leadership styles of managers as perceived by employees. Self-determination theory served as the theoretical foundation for describing employee motivation. A hierarchical regression model was developed, and results of the study indicated a significant positive correlation between transformational and transactional leadership styles used by managers and employee motivation levels, with a standardized beta coefficient (β) above 0.6, and a significant negative correlation between passive-avoidant leadership style and employee motivation levels, with a standardized beta coefficient (β) below -0.57. Age moderated the relationship between transformational leadership and motivation. Salary moderated the relationship between passive-avoidant leadership and motivation. Leaders of public organizations in Qatar may use the results of this study to better support employee motivation and engagement. The study may contribute to social change by helping managers improve organizational performance and increase efficiency levels.
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Thomas, Jason E. "Exploring Primary Target Market Segment Buyer Motivation for Martial Arts Businesses." Thesis, Northcentral University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10143682.

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The martial arts industry is experiencing a period of immense growth, which has created a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for firms in the fitness services industry. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children’s martial arts classes and to document internal buying motives in order to address the problem of acquiring and retaining customers in the commercialized martial arts industry. The qualitative, exploratory, single-case study consisted of seven parents with 6- to 12-year-old children enrolled in a martial arts school in Lakeway, Texas; two instructors working with the children and parents; and two owners of the school responsible for marketing. The data collection methods were semistructured interviews comprising open-ended questions that were audio-recorded. Interviews were analyzed using NVivo ® qualitative analysis software, which was used for coding and identifying themes. The semistructured interviews helped identify 10 themes. Seven of the themes validate and expand upon current themes discussed in the literature. Three new themes—ease of participation, alternative to team sports, and convenience—were uncovered. The findings of the study contribute to the theory of planned behavior, as well as other theories used to predict behavior, and may be used to predict purchase behavior. Recommendations for practice include refinements of product offerings and marketing messages and the creation of a new marketing segment, resulting in business alignment with customers and increased ability to attract and retain customers for commercialized martial arts schools, which is one of the largest challenges in the fitness industry. Future research is recommended to replicate this study in other geographies, to use the data gathered in this study to seed qualitative research studies, and to weigh the relative influence of the three types of behaviors influencing intention in the theory of planned behavior.

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Hammill, Amanda C. "Approach/avoidance motivation extensions of the congruency effect /." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1216741968.

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Thesis (M.A.)--Cleveland State University, 2008.
Abstract. Title from PDF t.p. (viewed on Nov. 6, 2008). Includes bibliographical references (p. 57-64) and appendices. Available online via the OhioLINK ETD Center. Also available in print.
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Lao, Kin Mei. "Entrepreneur motivation in China." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636654.

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Guimaraes, Miguel Dantas Terra Machado. "An attempt at TQM ( a motivation case study)." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636716.

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Choi, Mio Kuan. "The functional approach to motivation on non-governmental organizations in Macau." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1637052.

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Harrington, Hannah. "A Study Of Food Hub Buyers In Vermont: Motivation, Marketing, And Strategy." ScholarWorks @ UVM, 2018. https://scholarworks.uvm.edu/graddis/890.

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Food hubs have been discussed as a promising option for scaling-up the local food system while maintaining close relationships and shared responsibility amongst producers and consumers. Food hubs have the capacity to share important messages about food safety, origin, and production methods with consumers, however little is known about if, and how, food hubs communicate the value of local food to their buyers. This is crucial when assuring value to the consumer, which is necessary for the long-term sustainability of the food hub model. It is important to know more about these methods and practices because these messages can impact the long-term viability of food hubs and local agriculture, as well as community health and economic stability. This thesis explores the motivation behind why buyers chose to buy through food hubs, what information provided by food hubs is useful in marketing and selling local products, and how buyers allocate their money and their time that allows them to efficiently purchase local products. A mixed methods approach was used to gather data. Qualitative research methods were used in conducting semi-structured interviews with key informants. Interview questions focused on local food marketing strategies and practices, motivations for buying local, consumer behavior, firmographic characteristics, communication, challenges, opportunities, and relationships. In addition, data was collected through an online survey that followed the same themes. These themes were identified through a review of alternative food network literature, which identified gaps in knowledge on the buyer-side of the food hub value chain. The themes that emerged from these semi-structured interviews and online survey have been used to better understand buyer motivations for purchasing local food through food hubs, how buyers make use of the information, services, and marketing material provided by food hubs, and what strategies buyers use to integrate local food purchasing efficiently into their budget.
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Books on the topic "Motivation, E tudes de (Marketing)"

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Understanding green consumer behaviour: A qualitative cognitive approach. Routledge, 1997.

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P, Fried Robert, ed. Incentives in marketing & motivation. Kendall/Hunt Pub., 1999.

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Henry, Harry. Motivation research. MCB University Press, 1986.

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Pointet, Marc. Marketing: 1. me thodologie 2. e tudes de cas. Eyrolles, 1990.

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Motivationstheoretische Ansätze im Marketing: Ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik. P. Lang, 1990.

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Martin, Stephen G. The motivation of distributors through relationship marketing. The Author], 2003.

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Consumer behavior and marketing action. 4th ed. PWS-KENT Pub., 1992.

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Consumer behavior and marketing action. 3rd ed. Kent Pub. Co., 1987.

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Assael, Henry. Consumer behavior and marketing action. 5th ed. South-Western College Pub., 1995.

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Consumer behavior and marketing action. 4th ed. P.W.S.-Kent, 1992.

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Book chapters on the topic "Motivation, E tudes de (Marketing)"

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Forbes, David. "Marketing to Motivation." In The Science of Why. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137502049_2.

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Friedrich, Andreas. "Marketing und Motivation." In Chef, so bitte nicht mit mir! Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8836-2_11.

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Prayag, Girish. "Customer motivation, attitude and beliefs." In The Routledge Handbook of Hospitality Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-24.

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Athanasopoulou, Pinelop, and Krinanthi Gdonteli. "Sport Motivation in Outdoor Sport Activities." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_67.

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Karmasin, Helene. "Ernest Dichter’s Studies on Automobile Marketing." In Ernest Dichter and Motivation Research. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230293946_6.

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Hüttenrauch, Bettina. "Strategic motivation for data augmentation." In Targeting Using Augmented Data in Database Marketing. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14577-4_2.

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Kolb, Bonita M. "Understanding consumer motivation and segmentation." In Marketing Strategy for the Creative and Cultural Industries. Routledge, 2020. http://dx.doi.org/10.4324/9780367817077-7.

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Leach, Mark P., and Annie H. Liu. "Self-regulatory Sales Training: Providing Motivation Management Tools." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_57.

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Yesiloglu, Sevil, and Simrit Gill. "Post-millennials and their motivation to engage with influencers’ brand-related content on Instagram." In Influencer Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-9.

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Carter, Robert N. "Beyond Motivation Training Experiment." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_108.

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Conference papers on the topic "Motivation, E tudes de (Marketing)"

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Sun, Xiaochen. "The effect of online product reviews motivation on collaborative marketing." In 2012 IEEE Symposium on Robotics and Applications (ISRA). IEEE, 2012. http://dx.doi.org/10.1109/isra.2012.6219240.

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Zhang, Yang, and Liwen Chen. "Analysis on Green Marketing Innovation Motivation under the Two-Oriented Society." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5997980.

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Xu, Feifei, Feng Tian, Dimitrios Buhalis, and Jessika Weber. "Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players." In 2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES). IEEE, 2013. http://dx.doi.org/10.1109/vs-games.2013.6624235.

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"Demography, Motivation, and Satisfaction of E-Commerce Customer on OLX.co.id and Tokopedia.com." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115035.

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Kousi, Sofia, and Flora Kokkinaki. "HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.01.04.

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"The Effects of Competence and Motivation on Employee Performance at PT Pos Indonesia Bandung Cilaki Head Office." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115030.

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Prayag, Girish, and Isabella Soscia. "TOURIST MOTIVATION, SERVICE INTERACTIONS AND PLACE ATTACHMENT: THE INFLUENCE OF NATIONAL CULTURE." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.03.05.

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Zeng, Xin, Jiyoung Kim, Kiseol Yang, and Hwa-Ping Cheng. "FASHION BLOGS: EFFECTS OF BLOGGING MOTIVATION AND SOCIAL CAPITALON ATTITUDE AND BLOG ENGAGEMENT." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.04.05.

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McNeill, Lisa, and Damien Mather. "SOCIAL INVOLVEMENT AND CONSUMPTION MOTIVATION: CO-CREATION OF MAGIC IN THE BAR SERVICESCAPE." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.06.01.

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Loureiro, Sandra Maria Correia, and Padma Panchapakesan. "IT IS ALL ABOUT DESIRES! MOTIVATION TO ENGAGE IN MEDICAL TOURISM PRACTICES AND SUBJECTIVE WELL-BEING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.09.06.

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