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Dissertations / Theses on the topic 'Motivation research (Marketing)'

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Published: 4 June 2021

Last updated: 31 July 2024

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1

Bee, Colleen Claire. "Mixed emotions : what if I feel good and bad? /." view abstract or download file of text, 2005. http://wwwlib.umi.com/cr/uoregon/fullcit?p3190507.

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Thesis (Ph. D.)--University of Oregon, 2005.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 179-187). Also available for download via the World Wide Web; free to University of Oregon users.

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Joshua, Edwin (Edwin Ratnaraj) Carleton University Dissertation Management Studies. "An examination of product knowledge and information search in consumer information processing." Ottawa, 1992.

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3

Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.

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The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and ex

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Agarwal, James. "A dimensional and holistic model of consumer choice : a validation study." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/30558.

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5

Harris, William Detwiler. "An investigation into the effect of affect intensity on consumer responses to persuasive appeals /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1989.

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6

Campbell, Richard M. Jr. "Measuring consumers' evaluations of the functional, symbolic, and experiential benefits of brands /." view abstract or download file of text, 2002. http://wwwlib.umi.com/cr/uoregon/fullcit?p3061937.

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7

Matoušková, Tereza. "Strategie rozvoje podniku Focus CZ Marketing and IT Research s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223696.

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This diploma thesis deals with the strategy that leads to the development of company providing services. Proposed changes and their most leading action to eliminate the weaknesses and use opportunity, as revealed by the analysis of external and internal factors affecting business activity. These changes in the future should lead to further business growth, manifested in the profits.

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Němcová, Barbora. "Návrh rozvoje motivačního programu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224459.

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This diploma thesis focuses on the motivation system in a selected company. In the theoretical part, main terms will be explained which are related to this issues. The practical part is focused on the description of company and analysis of the current motivational programme. In the last part of thesis are describes proposals for improving the motivational programme.

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9

Gross, Justin A. Alderman Derek H. "The festival gap : comparing organizers' perceptions of visitors to a survey of visitors at the Carolina Renaissance Festival, 2005 /." Access via ScholarShip, 2006. http://hdl.handle.net/10342/1111.

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Thesis (M.A.)--East Carolina University, 2006.<br>Presented to the faculty of the Department of Geography. Advisor: Derek Alderman. Includes bibliographical references (leaves 114-119). Also available via the World Wide Web. Adobe reader required.

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10

Jiang, Ying. "Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/308.

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11

Sung, Wing-yiu Raymond. "A comparative study of the influence of country of origin on consumer attitudes : a comparison between Guangzhou, Shenzhen and Hong Kong students /." [Hong Kong : University of Hong Kong], 1986. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12324851.

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12

Tomiuk, Daniel 1967. "The impact of site-communality on the attitudinal and behavioural components of site-loyalty : a cross-sectional study." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85960.

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We examine whether the precepts of what have been termed 'close', 'intimate', or, more specifically, 'communal' relationships in Social Psychology may be communicated via Web site content and whether this positively impacts Site-Loyalty. We introduce a variable called Site-Communality defined as the extent to which Web site content signals that a company's relationship with its customers goes beyond the formal, 'tit for tat' business dealings that are typically expected from purely commercial exchanges, and instead, more closely abide by the norms and behaviours evocative of friendships

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Rajitphan, Jantarach Yupin Lawanprasert. "Intention to buy OTOP food products among consumers in Nonthaburi Province /." Abstract, 2007. http://mulinet3.li.mahidol.ac.th/thesis/2550/cd399/4937999.pdf.

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14

Jeong, So Won. "Impacts of Social Capital on Motivation, Institutional Environment, and Consumer Loyalty toward a Rural Retailer." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1316504275.

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Al-Mosa, Yara Abdullah S. "Extending Understanding of Middle Eastern Littering Behaviour Beyond the Individual: A Formative Research Study." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367907.

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The unprecedented scale and cumulative impact of individual behaviour on the natural environment threatens the balance of the world’s ecosystem (Milfont & Schultz, 2015; Veiga et al., 2016; Weaver, 2015). Over many centuries human practices have contributed to environmental degradation (Davis, 2011) potentially limiting future growth and wellbeing. While environmental issues and concerns have been understood since the 1970s, the destruction and overuse of environmental resources continues (Mehmetoglu, 2010). One common human behaviour that significantly contributes is littering (Chitotombe, 20

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Sung, Wing-yiu Raymond, and 宋榮耀. "A comparative study of the influence of country of origin on consumer attitudes: a comparison between Guangzhou,Shenzhen and Hong Kong students." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1986. http://hub.hku.hk/bib/B31263616.

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Rodrigues, David Barros. "As motivações para o consumo de alimentos saudáveis sob a ótica de marketing." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-30112016-143743/.

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A sociedade tem sofrido há décadas os malefícios da má alimentação. Ao mesmo tempo que as pessoas têm consciência da importância de mudar seus hábitos, enfrentam grande dificuldade em alterar a forma como se alimentam. Uma série de pesquisas foi realizada sobre a questão do que motivaria as pessoas a escolher seus alimentos de forma geral, algumas apontando o Prazer Sensorial como principal motivação, mas pouco foi investigado sobre quais seriam os drivers da escolha de alimentos saudáveis. Há uma lacuna na literatura em relação a quais seriam os impulsionadores da escolha desse tipo de produt

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18

DeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.

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The purpose of this dissertation is to develop and evaluate an expanded spokesperson credibility model to address issues uncovered in Ohanian's (1991) study about linkages between spokespersons ' credibility and consumers ' purchase intentions. Based on Tajfel's social categorization theory (1981), 12 hypotheses were developed to test direct and indirect relationships between spokesperson's credibility and purchase intentions. The sample for the study consisted of 1,162 respondents 82.9% students and 17.1% nonstudents; 48.2% males and 51.4% females; 31.3% Caucasian (American); 24.5% C

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Fong, Sharon Mei Chan. "Examining re-patronising intentions formation : the intention-as-wants model /." Connect to this title, 2007. http://theses.library.uwa.edu.au/adt-WU2008.0020.

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Zhang, Ling Ling. "A new appraisal model of consumer dissatisfaction : the mediating effects of performance inadequacy and moderating effects of tolerance to inferiority." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1872574.

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Bóriková, Kateřina. "Analýza trhu dárců krevní plazmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205758.

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The master´s thesis discusses the analysis of the plasma donor market in the Czech Republic with focus on Prague and Central Bohemian Region. The main aim of this thesis is to assess this market, identify behaviour of blood plasma donors and motives leading to regular donations, through research of primary and secondary data. Further the thesis deals with detection the awareness of donating blood plasma among studnets of prague universities and barriers to become a donor. The theoretical part of this thesis defines a donor market with legislation. Application part includes competitor analysis

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Juráň, Vilém. "Praktické využití interního marketingu ke zvýšení motivace zaměstnanců vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403838.

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Interní marketing je dnes aktuálním tématem, kterým se zabývá vedení mnoha firem. Tato práce se zaměřuje na metody, které mohou zlepšit interní marketing firmy a přispět tak k lepší motivaci zaměstnanců. V práci je analyzována současná situace interního marketingu firmy Imcon Electronics v oblastech interní komunikace, motivace a vzdělávání se ve firmě. Cílem této práce je navrhnout způsoby, které by měli zvýšit motivaci zaměstnanců této firmy. Práce přináší bližší pohled na současné praktiky ve společnosti a návrhy, jak lépe motivovat její zaměstnance. Také obsahuje ekonomické zhodnocení, nák

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Fong, Sharon Mei Chan. "Examining re-patronising intentions formation : the intention-as-wants model." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0020.

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Competition in the mobile services industry is intense, with players in the industry offering generally similar subscription plans. Opportunities are few for differentiating one service provider from another. In the light of prior research suggesting value is multi-dimensional, the present study, which examines how these dimensions impact customer satisfaction and repurchase intentions, provides differentiation opportunities for mobile service providers through focusing on value dimensions that are important to customers. Of six perceived value dimensions examined in the present research, valu

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Hrstka, Jiří. "Věrnostní program jako nástroj pro zefektivnění prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223808.

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The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova

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25

Mishra, Himanshu Kumar. "Ignorance is bliss the information malleability effect /." Diss., University of Iowa, 2006. http://ir.uiowa.edu/etd/60.

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Skliaustytė, Beata. "Personalo ugdymas įvairaus tipo bendrojo lavinimo mokyklose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070103_160226-65475.

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SUMMARY Modern dynamic society constantly raises new requiremant towards existing education systems. One of the most important factors determining the implementation of alteration are both the readiness of a teacher to alter and rise of shoolmasters qualification, that is the understanding of a new role, permanent training, the ability to think, interpret and find the most proper decisions solo. In this work is analyzed the problem: What reasons determine the involvement of schoolmasters in qualification improvement events? The purpose of the work is to analyze the training of staff in at di

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Kratavičiūtė-Ališauskienė, Aistė. "Analysis of formal and informal systems of performance evaluation: the case of the Office of the Prime minister of Lithuania." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140616_095755-05950.

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System of performance evaluation is an essential part of performance management and a major source of organizational control. Discussion about motivational/demotivational power of the formal and informal systems of performance evaluation for different personality types of employees opens a new page in the studies of human resource management. The following research question reflects the core of this thesis “To what extent the informal system of performance evaluation exists beside the formal system of performance evaluation and how do they operate as work motivators/demotivators for civil serv

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Johnová, Radka. "Specifika chování zákazníka na trzích kulturního dědictví." Doctoral thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76023.

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Doctoral thesis Specifics of Consumer Behavior on Cultural Heritage Market is a market research based analysis of visitors of museums and galleries. The main goal of the work is to describe and segment the audiences, find out stimuli influencing visitor behavior, visitor motivation and lifestyle in order to suggest new marketing strategies attracting either new visitors or to turn occasional visitors into clients. The first part uses the theoretical microeconomic approach for analyzing the demand for cultural heritage; the price policy and price strategies of museums and galleries, and results

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Whiddon, Jeremiah J. "Advertising strategy and anthropology : a focused look at consumers and their organizing devices." Thesis, 2002. http://hdl.handle.net/1957/31496.

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This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth investigation of 28 consumers who use organizing devices (e.g. personal digital assistants and paper-based organizers) and a qualitative analysis of two print ads from Palm, Inc. In the first phase of my research, I employed ethnographic techniques and analyses to

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Lin, Wei-Ting, and 林維婷. "The research on Participation Motivation and Integrated Marketing of Female Marathon Runners." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/06756936385889271003.

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碩士<br>國立勤益科技大學<br>企業管理系<br>103<br>The developing society has seen modern people become wealthier, and in coherence with such expansion is the importance of personal, leisurely activities. With the booming of marathon's popularity, there is currently an increasing trend of females participating in regular workouts and marathon as part of their activities of daily living. The purpose of this study is to understand the background, motivation and the current integrated marketing status of female runners, and to discuss the intention of regular participators, as well as the effect of integrated mar

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Anitsal, M. Meral. "An application of the means-end theory Measurement of Delivery and consumption of an educational service /." 2007. http://etd.utk.edu/2007/AnitsalMMeral.pdf.

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Cheng, Wei-Hao, and 鄭維浩. "The Research of Invest Motivation and International Marketing Strategy For Taiwanese Company Which invested in China." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/y4kxad.

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Nguyen, Thanh M. "Shopping motivations, retail attributes, and retail format choice in a transitional market : evidence from Vietnam." Thesis, 2014. http://hdl.handle.net/1959.7/uws:35473.

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The purpose of this two-phase, sequential mixed method study is to examine the impact of shopping motivations (utilitarian motivation and hedonic motivation), retail format attributes and demographics on the retail format choice of either a supermarket or a traditional market in a transitional Vietnamese economy. The first phase was a qualitative study which explored the link between shopping motivations and retail format attributes, using in-depth interviews with sixteenth shoppers in Hochiminh city. The reason for gathering qualitative data is to enable the researcher to develop the scale

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Alegre, Joseph G. "Exploratory research into motivational factors which influence demand for a country resort." Thesis, 1993. https://vuir.vu.edu.au/15556/.

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The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a m

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Young, Jennifer Lee 1973. "Using principal components analysis to understand consumers' moment-to-moment affect traces and their influence on ad and brand attitudes." 2008. http://hdl.handle.net/2152/17836.

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Marketers and advertisers have long searched for new and more powerful ways to measure the effectiveness of advertising. One data source that has proven useful is consumers’ moment-to-moment affective responses to advertisements. The first essay of my dissertation examines consumers’ moment-to-moment evaluations of advertisements and presents an application of principal components analysis that allows researchers to understand divergence in consumer response and link this divergence to specific elements of the ad’s storyline. While traditional research has focused on the aggregate peak, final

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Kao, Chi-ya, and 高琪雅. "A Research On Motivation and Performance --The Comparison of the Top Distributor in Multi-level Marketing between Japan and Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10820154822890965360.

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碩士<br>國立高雄第一科技大學<br>應用日語所<br>92<br>Abstract The structure of this research starts with Preface as Chapter One and ends with Chapter Five. Chapter One depicts research motive and purpose. Chapter Two lists all reference documentation, which integrates prerequisite study in multi-level direct marketing. Chapter Three illustrates research methodologies, which introduces research processes, research targets, as well as the design and execution of questionnaires and the visit form. Chapter Four focuses on analysis of leading styles and motivation based on the result of questionnaires, and summariz

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Morokane, Matjie Pride. "Drivers of employee propensity to endorse their employer’s brands." Diss., 2014. http://hdl.handle.net/2263/43966.

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Employees are important endorsers and gatekeepers to authentic conversations brands want to have with their consumers. This research focuses on predictors of employee endorsement. The purpose of the study was to investigate how internal marketing, internal engagement and perceived external prestige influence employees’ propensity to engage in positive word-of-mouth conversations about their company’s brands to their families, friends and close networks. Although the concept of word-ofmouth has received a lot of attention from researchers and practitioners alike, few studies have focused on the

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Van, Zyl Shalaine. "Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures." Diss., 2017. http://hdl.handle.net/10500/23120.

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This dissertation presents the findings of a qualitative study on understanding the motivating factors underlying repeat attendance in market research studies and the ways in which repeat attendance participants are recruited to take part in such studies. The study was approached from an interpretivist paradigm, employing the self-determination theory and the theory of self-concept maintenance. Purposive sampling was applied. The data was collected by conducting eight semi-structured interviews with participants who had taken part in numerous market research studies. Through thematic analysis,

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Choi, Mi-Jeong. "Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students." Thesis, 1993. http://hdl.handle.net/1957/35648.

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40

"Modelling and estimating purchase intentions without the binomial assumption." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888970.

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by Chi-heng Chan.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1996.<br>Includes bibliographical references (leaves 70-71).<br>Chapter 1 --- Introduction --- p.4<br>Chapter 1.1 --- Existing models on purchase intentions --- p.4<br>Chapter 1.2 --- Objective --- p.7<br>Chapter 2 --- Modelling --- p.9<br>Chapter 2.1 --- Beta Distribution --- p.9<br>Chapter 2.2 --- Beta-binomial Distribution --- p.16<br>Chapter 2.3 --- A new model without the binomial assumption --- p.17<br>Chapter 2.3.1 --- Difficulties of the binomial assumption --- p.17<br>Chapter 2.3.2 --- A new measure of sta

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Ijabadeniyi, Abosede. "The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban." Thesis, 2014. http://hdl.handle.net/10321/999.

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Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014.<br>Consumer behaviour towards marketing communication has a cultural undertone. The forces of globalisation have made it imperative for marketing practitioners to further integrate culturally sensitive variations in marketing strategies. While cultural values are changing due to global trends, culturally sensitive consumer behaviour has attracted more complexities due to media learning. Therefore, the journey to creating a sustainable competitive advantage in a

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Husák, Lukáš. "Marketingový výzkum motivace k návštěvnosti fanoušků FK Dukla Praha na zápasech." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-353302.

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Title: Marketing research of motivation to attendance of fans FK Dukla Praha on matches. Objectives: The main target of this thesis is to reveal the cause of low attendance at local matches of FC Dukla Praha, based on marketing research. Methods: Marketing research consists of qualitative methods. For acquiring the necessary data, methods of electronic questionnaire, personal enquiry and interview were used. FC Dukla Praha fans inquiry was conducted by a method of electronic questionnaire on server Vyplňto.cz. During FC Dukla Praha fans motivation factor measurement, a part of Al-Thibiti (2004

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"Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising." 1997. http://library.cuhk.edu.hk/record=b5889116.

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by Fong Sze Nga, Natalie.<br>Questionnaire in Chinese.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 78-84).<br>Acknowledgments --- p.i<br>Abstract --- p.ii<br>Chapter I. --- Introduction --- p.1<br>Chapter A. --- Overview<br>Chapter B. --- Purposes<br>Chapter C. --- Reasons for selecting television commercials<br>Chapter D. --- Objectives of the study<br>Chapter E. --- Outline of this research report<br>Chapter II. --- Theoretical Framework --- p.8<br>Chapter A. --- Shared themes on involvement<br>Chapter B. --- Statement of pro

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Macamo, Monica Aniceto. "The decision to buy "Made in Mozambique"." Diss., 2007. http://hdl.handle.net/10500/2074.

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This study aims at understanding the decision to buy "Made in Mozambique" products, which is important for developing marketing strategy and promoting national products. To explore the factors influencing consumers' buying decisions, means-end theory and its associated methodology provide a useful framework for understanding why people buy "Made in Mozambique" rice by characterising the relationships between the attributes, consequences associated with those attributes, and the values those consequences help reinforce. Methodology: a total of 20 consumers were interviewed. It is important to

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Thompson, Kim Helen. "Buying motivations for apparel : a comparative study between male and female generation y consumers." Thesis, 2011. http://hdl.handle.net/10413/8292.

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According to Kotler and Armstrong (2004: 259), “a product‟s position is the way the product is defined by consumers on important attributes”. Knowledge of these attributes, and more specifically, which attributes “attract customers to stores is more important than ever” (Paulins and Geistfeld 2003: 371). Furthermore, it is important to note that the attributes which constitute consumers‟ perceptions of value may be of different importance to different groups of consumers (Ziethaml 1988: 14 cited in Sweeney and Soutar 2001: 204), hence justifying the need to study Generation Y independently. Ac

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Juarez, Hernandez Maria Isabel. "A cross-cultural study of motivational factors and values influencing purchase of organic food in Germany and Mexico." Doctoral thesis, 2010. http://hdl.handle.net/11858/00-1735-0000-0006-B060-0.

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Esteves, Alexandre Miguel Fernandes. "O marketing digital no engajamento e manutenção de clientes : o caso da empresa Hostogether." Master's thesis, 2018. http://hdl.handle.net/10400.14/29416.

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O principal objetivo desta investigação é o de perceber de que maneira o marketing digital pode ajudar no engajamento dos clientes com as marcas, nomeadamente com a Hostogether. Este estudo tem assim especial incidência sobre as redes sociais da empresa tentando perceber quais são os motivos que levam os proprietários de casas de alojamento local a interagir com determinadas marcas de alojamento local nas redes socias e desta maneira criar uma estratégia de engajamento nas redes sociais para os clientes da empresa Hostogether. Resultaram da revisão de literatura 7 motivações principais, nomea

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