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1

Mrs. S.Sujatha, Mrs S. Sujatha, and Gare Arthi Gare Arthi. "A Study on Evaluating Customer Experience and Satifiction towards Hero Motors." International Journal of Advances in Engineering and Management 7, no. 7 (2025): 129–35. https://doi.org/10.35629/5252-0707129135.

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The purpose of this research is to assess customer experience and satisfaction with Hero MotoCorp, one of India's leading motorcycle and scooter manufacturers. In today's highly competitive and fast-changing automobile industry, it is essential for companies to know what their customers think in order to enhance their products and services. The study involves measuring different aspects of customer satisfaction, such as product quality, performance, design, after-sales service, and general brand experience. A mixed-methods design was used, involving both quantitative customer surveys and quali
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2

Durga, Varshith. "Customer Satisfaction (A Study with Special Reference to JAYARAM AUTOMOBILES, KAKINADA an Authorized Dealer of Hero Motocorp.Ltd)." International Journal of Advance Study and Research Work 3, no. 6 (2020): 01–06. https://doi.org/10.5281/zenodo.3903607.

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<strong><em>&ldquo;A study at Hero MotoCorp Ltd to measure customer satisfaction&rdquo;. To learn the level of customer satisfaction, to understand the various factors which give satisfaction to the customers on purchasing Hero bikes, and to assess the feasible time taken to deliver service at JAYARAM AUTOMOBILES, KAKINADA. To understand about Hero bikes with customer opinion, to assess the satisfaction level of the customer towards JAYARAM AUTOMOBILES, KAKINADA. Development of a two-wheeler market being achieved by a marvelous evolution of the Indian economy. As of now more and more organizat
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3

Foster, Sheena, Aira Janine Fei B. Liban, Riham B. Abangley, et al. "Brand Perceptions and Consumer Purchasing Decisions of Hero MotoCorp in the Philippines." International Journal of Advanced Engineering, Management and Science 11, no. 1 (2025): 135–59. https://doi.org/10.22161/ijaems.111.10.

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This study analyzes the relationship of Brand Perception and Consumer Purchasing Decision in the context of the Hero MotoCorps in the Philippines. As the motorcycle market rapidly grow in this country, it become the crucial part for businesses to understand the factors influences consumer choice and enhancing their market position. Brand Perception, that encompasses the beliefs and attitudes of consumers about Hero MotoCorps, plays a significant role in shaping their purchasing decisions, the demographic profile affects how consumers view the brand and influence their purchasing decision. By u
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4

Husain, Zafar. "Successful collaboration leads to effective technology transfer at Hero MotoCorp, Ltd." Global Business and Organizational Excellence 39, no. 3 (2020): 17–28. http://dx.doi.org/10.1002/joe.21991.

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5

K. Anil kumar and BH.L. Mohan Raju. "A STUDY ON ADVERTISEMENTS IMPACT ON CONSUMER AT HERO MOTOCORP LIMITED." International Journal of Engineering Research and Science & Technology 21, no. 2 (2025): 2610–18. https://doi.org/10.62643/ijerst.2025.v21.i2.pp2610-2618.

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This study explores the impact of Hero MotoCorp’s advertising on consumer intention toward two-wheelers by examining exposure frequency, preferred media channels, advertisement appeal types, research behaviors, and purchasejourney stages. A survey of 100 consumers revealed that social media and technical feature appeals are most persuasive, while personal recommendations significantly shape pre-purchase research. The analysis highlights price affordability and fuel efficiency as primary drivers of purchase intention
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6

Dayal, Sharmila, and Surender Singh. "Profitability and Liquidity Analysis of Bajaj Auto Ltd. and Hero MotoCorp Ltd." Global Journal of Enterprise Information System 8, no. 2 (2017): 1. http://dx.doi.org/10.18311/gjeis/2016/7088.

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The research paper focuses on the profitability and liquidity analysis of Hero Moto Corp and Bajaj Auto Ltd. Analysis has been done on the basis of some selected parameters like Liquidity, Profitability, Efficiency, Leverage ratios and Market Value Ratios for the period from 2011 to 2015. The idea of this research paper is to know the short term as well as long term profitability and liquidity position of selected companies and to give suitable suggestions for improvement in their financial position.
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7

SAHYAJA, CH, and RAO K. S. SEKHARA. "ROLE OF BRAND LEADERSHIP ON BRAND MANAGEMENT PRACTICES - A STUDY ON HERO MOTOCORP." i-manager’s Journal on Management 13, no. 2 (2018): 31. http://dx.doi.org/10.26634/jmgt.13.2.14447.

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8

Dr., Aparna. J. Varma, Ashwini. J. Dr., and Vinutha. R. Ms. "Determinants of Brand Equity in two Wheeler Industry A Study with Special Reference to Hero Motocorp in Mysuru Market." International Journal of Trend in Scientific Research and Development 2, no. 6 (2019): 1346–51. https://doi.org/10.31142/ijtsrd17119.

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A brands power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands. Brand equity refers to the value of a brand. This paper tries to find the impact of select dimensions of brand equity like brand awareness, brand association, brand loyalty and perceived quality on customer&#39;s preference while purchasing a bike in Mysuru market. Dr. Aparna. J. Varma | Dr. Ashwini. J | Ms. Vinutha. R &quot;Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to
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9

Regalado-Pezúa, Otto, and Gabriel Zapata. "ESTRATEGIAS DE INTERNACIONALIZACIÓN DE EMPRESAS INDIAS HACIA LATINOAMÉRICA." Multidisciplinary Business Review 12, no. 1 (2019): 1–23. http://dx.doi.org/10.35692/07183992.12.1.2.

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The objective of this publication is to analyze the ways of entry for the Indian companies in their internationaliza- tion’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Ser- vices Limi
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10

Varma, Dr Aparna J., Dr Ashwini J, and Ms Vinutha R. "Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to Hero Motocorp in Mysuru Market." International Journal of Trend in Scientific Research and Development Volume-2, Issue-6 (2018): 1346–51. http://dx.doi.org/10.31142/ijtsrd17119.

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11

N.K. Gupta and Shilki Bhatia. "A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies." Think India 18, no. 2 (2015): 01–09. http://dx.doi.org/10.26643/think-india.v18i2.7795.

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In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Glo
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12

M.Gangadhara and Mohan Reddy P. "Working Capital Management in select Automobile Companies in India." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 11 (2018): 267–73. https://doi.org/10.5281/zenodo.1488729.

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Working capital management directly affects profitability and is considered as one of the most important facets of financial decision-making. Infrastructural development of a nation comprises of urban development, rural development and industrial development, but the hidden requirement of infrastructure is the connectivity between various regions, which is fulfilled by the automobile industry. This paper has made an attempt to analyse the liquidity and solvency position of the select automobile companies in India. The period of the study for ten years i.e., from 2008-09 to 2017-18 has been ado
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13

Tripathi, Abhishek, and Amandeep Singh. "Event Study on Declaration of Separation on Stock Prices of Hero MotoCorp Ltd. : A Case Study on Hero & Honda Separation." Indian Journal of Finance 6, no. 7 (2012): 34. http://dx.doi.org/10.17010/ijf/2012/v6i7/72406.

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14

Saha, Rajat Kumar. "Specific Occupational Health Interventions and the new normal at our Workplace (Hero MotoCorp Ltd- World's largest 2-wheeler manufacturer) to control SARS-CoV2 pandemic." Safety and Health at Work 13 (January 2022): S170. http://dx.doi.org/10.1016/j.shaw.2021.12.1282.

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15

Rameshbhai, Ajmera Tushar. "Revolutionizing Profitability and Liquidity Analysis in India's Auto Two and Three-Wheeler Industry: A Comprehensive Study of Hero Motocorp, Bajaj Auto and Tvs Motor." Journal of Social Commerce 3, no. 1 (2023): 10–17. http://dx.doi.org/10.56209/jommerce.v3i1.63.

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The primary objective of a business organization is to maximize profits and fulfill its short-term financial obligations within a year. The generation of profit is a fundamental aspect of any business organization, and liquidity plays a crucial role in facilitating this process. The attainment of an organization's desired objectives is heavily reliant on its ability to maintain profitability and liquidity. This empirical study aims to identify the profitability and liquidity of companies in the auto two and three wheelers industry that are listed on the stock exchange. The study should encompa
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16

Absar, Mir Mohammed Nurul, Ritu Srivastava, and Sadia Akhter. "Leadership through differentiation: Hero’s journey with Niloy Motors in the motorcycle industry of Bangladesh." Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–20. http://dx.doi.org/10.1108/eemcs-08-2020-0318.

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Learning outcomes This case study can be taught in the core courses on marketing management and strategic management at the postgraduate level management programmes. This case would facilitate students’ to appreciate the context of a business-level strategy in congruence with the firm’s corporate goals in an emerging market. This case study discussion will enable students to: understand and appreciate the opportunities and the nature of the emerging market, explain the strategic decisions that can impact the survival of the global brands in new markets, explain different types of business-leve
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17

Abdullah, Tohir, Salman Alfarizi, Deni Gunawan, Hasan Basri, Alif Rizqi Mulyawan, and Nurul Ichsan. "Sistem Informasi Persediaan Barang pada Ahass Motocare Cikampek." Profitabilitas 1, no. 2 (2021): 121–29. http://dx.doi.org/10.31294/profitabilitas.v1i2.903.

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Persediaan mempunyai arti penting karena akan mempengaruhi tingkat produksi maupun penjualan, Tanpa adanya persediaan barang perusahaan tidak akan berjalan dengan lancar. Pada saat ini perusahaan perdagangan dihadapkan pada persaingan yang sangat ketat, maka dari itu perusahaan harus menyediakan layanan yang cepat dalam mengelola persediaan barang dagang. Sistem persediaan yang baik dapat membantu meningkatkan keuntungan perusahaan terutama dalam pelayanan jasa servis yang terdapat pada Ahass Motocare Cikampek ini. Jika persediaan barang dagangnya terpenuhi, maka kualitas pelayanan jas nya aka
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18

Park, Ji-Su, Young-Jin Jung, and Gihyoun Lee. "Virtual Reality-Based Cognitive–Motor Rehabilitation in Older Adults with Mild Cognitive Impairment: A Randomized Controlled Study on Motivation and Cognitive Function." Healthcare 8, no. 3 (2020): 335. http://dx.doi.org/10.3390/healthcare8030335.

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The purpose of this study was to investigate the effects of virtual reality-based cognitive–motor rehabilitation (VRCMR) on the rehabilitation motivation and cognitive function in older adults. This study enrolled 40 older adults with mild cognitive impairment (MCI), living in the community. The subjects were randomly assigned to a VRCMR group (n = 20) or a conventional cognitive rehabilitation (CCR) group (n = 20). The VRCMR group underwent VRCMR using MOTOcog, a computer recognition program, whereas the CCR group underwent conventional cognitive rehabilitation, which included puzzles, wood b
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19

Mashee, Fouad K. "Estimation the blast wave pressure effecters by apply Remote Sensing (RS) and Geographic Information System (GIS) techniques." Iraqi Journal of Physics (IJP) 15, no. 34 (2019): 87–98. http://dx.doi.org/10.30723/ijp.v15i34.124.

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After the year 2003 terrorist attacks knock Baghdad city capital of Iraq using bomb explosion various, shook the nation, and made public resident of Baghdad aware of the need for better ways to protect occupants, assets, and buildings cause the terrorist gangs adopt style burst of blast to injury vulnerability a wider range form, and many structures will suffer damage from air blast when the overpressure concomitant the blast wave, (i.e., the excess over the atmospheric pressure 14.7 pounds per square inch at standard sea level conditions are about one-half pound per square inch or more(to att
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20

N. T., Vineetha, and Linus Benedicta D’Souza. "Factors affecting Quality of Work-Life - A Case study at TVS Motors and Hero MotoCorp Ltd." International Journal of Case Studies in Business, IT, and Education, November 28, 2023, 150–64. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0314.

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Purpose: The central aim of this study is to explore and examine various aspects pertaining to the Quality of Work Life (QWL) experienced by employees. and their performance at TVS Motors and Hero MotoCorp Ltd. The Quality of Work Life concept aims to enhance productivity by providing improved opportunities to employees within the workforce. The findings of this study will enable the management of TVS and Hero MotoCorp to reevaluate their processes and implement measures to foster increased performance and boost employee satisfaction. By incorporating feedback from employees, both organization
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21

Vijayalakshmi, Dr S., and R. Prarthana Lakshmi. "FINANCIAL PERFORMANCE ANALYSIS OF HERO MOTOCORP LTD." IARJSET 9, no. 1 (2022). http://dx.doi.org/10.17148/iarjset.2022.9159.

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22

Vijayalakshmi, Dr S., and K. Ridhanyaa. "An Analysis of Financial Performance of Hero Motocorp Limited." IARJSET 8, no. 10 (2021). http://dx.doi.org/10.17148/iarjset.2021.81005.

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23

Sneha K and Mrs. Prathibha V. "A Study on Optimal Equity Portfolio in the Indian Capital Market." International Journal of Advanced Research in Science, Communication and Technology, November 9, 2024, 385–87. http://dx.doi.org/10.48175/ijarsct-22068.

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This study evaluates optimal equity portfolio construction in the Indian capital market by applying the Sharpe Single Index Model. Data from 20 companies in the NIFTY 50 index are used to analyze risk-return relationships and identify companies for portfolio inclusion. The study concludes that constructing an optimal portfolio with selected stocks, such as Hero MotoCorp and Bharat Petroleum, based on their risk-adjusted returns, offers a strategy for maximizing returns with controlled risk
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24

Dr. Deepak Kumar D, Mr. Kiran S, and Rahul Kumar M. "A Study on Market Volatility of Selected Blue-Chip Companies in India." International Journal of Advanced Research in Science, Communication and Technology, November 27, 2024, 515–21. http://dx.doi.org/10.48175/ijarsct-22477.

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This research investigates stock price volatility among India's top five Elite companies—Infosys, Wipro, Reliance Industries, Hero MotoCorp, and TCS—focusing on factors influencing price changes. Analyzing metrics such as EPS, market capitalization, dividends, ROI, and cash flows from 2019 to 2024, the study identifies trends in financial health and stability. The companies demonstrate growth in earnings, market cap, and dividends, showing resilience and strong investor confidence. The findings underscore the importance of ongoing financial assessment and market awareness for informed investme
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Nandan N and Mrs. Maithreye S H. "Comprehensive Analysis of Risk and Return Associated with Equity Stock Investment." International Journal of Advanced Research in Science, Communication and Technology, November 18, 2024, 427–35. http://dx.doi.org/10.48175/ijarsct-22364.

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This study provides a comprehensive analysis of the risk and return profiles of six prominent Indian automobile stocks: TVS Motor, Ashok Leyland, Bajaj Auto, MRF Ltd, Hero MotoCorp, and Mahindra &amp; Mahindra, covering the period from 2020 to 2024. The findings reveal significant growth across the sector, with varying degrees of volatility. Key metrics such as stock price growth, earnings per share (EPS), return on equity (ROE), and price-to- earnings (P/E) ratios were analyzed, highlighting the importance of understanding both growth potential and associated risks
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Islam, Md Kamrul. "The Case Study on Marketing Strategy of Hero MotoCorp Limited (World Wide)." SSRN Electronic Journal, 2022. http://dx.doi.org/10.2139/ssrn.4195028.

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27

Joyeeta Chatterjee. "An Analysis of Consumers’ Perception Towards Rebranding: A Study of Hero MotoCorp." Journal of Modern Accounting and Auditing 15, no. 4 (2019). http://dx.doi.org/10.17265/1548-6583/2019.04.004.

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28

-, M. VITHYA, and DR Ti M. SWAAMINATHAN -. "An Analysis of Consumers’ Perception towards Rebranding." International Journal For Multidisciplinary Research 5, no. 2 (2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i02.2545.

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A massive increase in the variety of methods in which customers may express their identities has been one of the most important trends to emerge in the field of marketing over the course of the last ten years. This development has been largely fulled by the growth of one-to-one marketing and mass customisation, both of which have been important drivers of this trend. Because of this trend, many companies have renamed and repositioned their products and services to place more emphasis on how they complement the lifestyles of their target customers rather than on the functional aspects of the it
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29

Mittal, Sangeeta, and Lavina Kumari. "Effect of Determinants of Capital Structure on Financial Leverage: A Study of Selected Indian Automobile Companies." Journal of Commerce and Accounting Research 4, no. 3and4 (2015). http://dx.doi.org/10.21863/jcar/2015.4.3and4.019.

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The objective of this paper is to investigate the relationship between financial leverage and determinants of capital structure of four top-most companies of Indian Automobile Industry. Selected companies for the study include Tata Motors Ltd, Mahindra and Mahindra Ltd, Maruti Suzuki India Ltd, and Hero MotoCorp Ltd. The determinants we have taken for the study include liquidity, size, profitability, growth rate, and tangibility. The data collected for the study are of 10 years from 2005-2014. Multiple regression analysis and correlation analysis are used as statistical tools in the present pa
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30

kumar, chinepalli, and d. padmaja. "a study on brand positioning at prudhvi hero tirupati." International Journal For Multidisciplinary Research 7, no. 3 (2025). https://doi.org/10.36948/ijfmr.2025.v07i03.44550.

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Abstract: Brand positioning refers to "target consumer's" reason to buy brand in preferences to others. It is a very Greatfull method in the marketing arena .This study analyses how PRUDHVI HERO, an authorized dealer in Tirupati, positions Hero MotoCorp as a top brand within the makeshift and competitive two-wheeler market. This brand targeting younger consumers, price-sensitive buyers, and fuel-efficient motorbike holders, Hero has established brand resonance towards trust. The research attempts brand recall, perception, and customer preferences using surveys and data analysis and uncovers th
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31

Gupta, N. K., and Shilki Bhatia. "A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies." International Journal of Business Ethics in Developing Economies 4, no. 2 (2015). http://dx.doi.org/10.21863/ijbede/2015.4.2.007.

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In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Glo
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32

"A Study On HRM Department in A Growing Organization with Reference to Hero Motocrop PVT Ltd." Trends in Finance and Economics 2, no. 2 (2024). http://dx.doi.org/10.46632/tfe/2/2/22.

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33

Lanchava, Omar, Teimuraz Kunchulia, Zaza Khokerashvili, and Nino Arudashvili. "ESTIMATION OF VENTILATION SYREAM DYNAMICS AND TUNNEL GEOMETRY AFFECT OVER THE EVACUATION PERIOD ADJUSTED TO THE MODEL OF MOTOCAR TUNNEL IN CASE OF MODELLED FIRES." GEORGIAN SCIENTISTS, May 26, 2021. http://dx.doi.org/10.52340/gs.02.09.227.

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34

Kim, Jinuk, Eunmi Kim, Su-Hyun Lee, Gihyoun Lee, and Yun-Hee Kim. "Use of cortical hemodynamic responses in digital therapeutics for upper limb rehabilitation in patients with stroke." Journal of NeuroEngineering and Rehabilitation 21, no. 1 (2024). http://dx.doi.org/10.1186/s12984-024-01404-y.

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Abstract Background Stroke causes long-term disabilities, highlighting the need for innovative rehabilitation strategies for reducing residual impairments. This study explored the potential of functional near-infrared spectroscopy (fNIRS) for monitoring cortical activation during rehabilitation using digital therapeutics. Methods This cross-sectional study included 18 patients with chronic stroke, of whom 13 were men. The mean age of the patients was 67.0 ± 7.1 years. Motor function was evaluated through various tests, including the Fugl–Meyer assessment for upper extremity (FMA-UE), grip and
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