Academic literature on the topic 'Moviegoers'

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Journal articles on the topic "Moviegoers"

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D., Anthony Miles, Garcia Josh, Gerald Rossano, et al. "Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel's 'Black Panther' and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers." Journal of Economics and Business 2, no. 4 (2019): 1084–105. https://doi.org/10.31014/aior.1992.02.04.153.

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The purpose of this study was to examine the movie, Marvel’s Black Panther and the predictive analytics of ethnic consumer behavior of moviegoers We examined box office receipts and trends on movies and box office successful films. The problem identified as a basis for this study is to examining marketing strategy and tactics of movie marketing in terms of traditional and non-traditional media strategy to moviegoers. This study is a continuation of the researchers' prior research on movie marketing and strategy and regression model predicting box office revenue. The overall objective
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Erris RF Wijaya, Andre N Rahmanto, and Albert Naini. "Resilience Theory: Adaptation and Transformation of the Film Community due to the Pandemic." Formosa Journal of Social Sciences (FJSS) 1, no. 4 (2022): 467–84. http://dx.doi.org/10.55927/fjss.v1i4.2218.

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The Covid-19 pandemic had forced cinemas to close and the film industry to dim. Cinema closures are a serious issue for moviegoers and the film community. This research tries to find out how the film community is surviving amidst a pandemic. Qualitative methods are used to develop the research. Data collection is done through interviews. The analysis was carried out by adopting resilience communication theory to find out how the film community deals with pandemic situations. The results of the study show that 1) moviegoers adopt subscription video services (over-the-top) as an alternative to c
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Ajhari, Abdul Azzam. "The Comparison of Sentiment Analysis of Moon Knight Movie Reviews between Multinomial Naive Bayes and Support Vector Machine." Applied Information System and Management (AISM) 6, no. 1 (2023): 13–20. http://dx.doi.org/10.15408/aism.v6i1.26045.

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Online movie streaming platforms have changed the current pattern of watching movies. Besides providing convenience in watching anywhere and anytime, this service is provided at a lower cost to moviegoers. The increase in moviegoers on online streaming platforms has resulted in easy-to-find reviews. This review can determine whether they decide to watch the film or not. The moviegoers' reviews can be easily and quickly found for analysis using sentiment analysis to find a film's worthiness. This study used sentiment analysis in classifying Twitter data predictions using the Multinomial Naive B
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Sobieraj, Sabrina, and Nicole C. Krämer. "Do 3D Moviegoers Enjoy Screenings More than 2D Moviegoers?—On the Impact of 3D Fantasy Movie Perception on Enjoyment." Presence: Teleoperators and Virtual Environments 23, no. 4 (2014): 430–48. http://dx.doi.org/10.1162/pres_a_00210.

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As 3D movie screenings have recently seen an increase in popularity, it would appear that 3D is finally ready to stand the test of time. To examine the effect of 3D on the experience of enjoyment, we refer to the model of entertainment by Vorderer, Klimmt, and Ritterfeld (2004), according to which both technological and personal prerequisites can induce enjoyment. The model was further adapted for the cinema context by including the appeal of special effects, fanship, age, and gender. To ascertain the impact of the suggested prerequisites, we conducted a field study comparing the enjoyment exp
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Zhaowei, Chen. "A new branch of fake review detection research -- A review of fake review detection in the Chinese film industry in the post-epidemic era." Applied and Computational Engineering 48, no. 1 (2024): 1–6. http://dx.doi.org/10.54254/2755-2721/48/20241057.

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In the post-pandemic era, Chinese moviegoers increasingly rely on online movie reviews, but fake reviews by spreaders can mislead moviegoers to make wrong decisions. Fake review detection has been developed to a certain extent in China. However, there is a lack of application research in the film industry. This paper summarizes some of the more advanced fake review detection methods in China in the post-epidemic era from the perspectives of review text detection and reviewer detection, introduces their indicators, feature selection methods, and training methods, and further discusses the speci
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García Chávez, María. "Name the Strangers. Moviegoers in Zacatecas city, 1904-1931." Fuentes Humanísticas 33, no. 62 (2021): 49–62. http://dx.doi.org/10.24275/uam/azc/dcsh/fh/2021v33n62/garciac.

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Delorme, Denise E., and Leonard N. Reid. "Moviegoers' Experiences and Interpretations of Brands in Films Revisited." Journal of Advertising 28, no. 2 (1999): 71–95. http://dx.doi.org/10.1080/00913367.1999.10673584.

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Namkhung, Young, and Hee Rak Jeon. ""A Study on Moviegoers’ Typology of : Q-Methodological Approach"." Journal of Korean Society for the Scientific Study of Subjectivity: Q Methodology and Theory 50 (March 30, 2020): 91–111. http://dx.doi.org/10.18346/kssss.50.5.

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Gil Martín, Montserrat, and Francis Blasco López. "Typology and decision-making process of cinema audiences in theaters: Actors and Directors." Harvard Deusto Business Research 8, no. 1 (2019): 81. http://dx.doi.org/10.3926/hdbr.181.

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This article provides additional information about moviegoers. It aims to define, through a correctly applied methodology, the motivational factors (internal, external or experiential) that determine the choice of one film over another. The analysis of these factors has been able to establish those that have a greater or lesser effect on the consumer’s decision-making process. This can be of great significance in terms of the economic impact that this decision has on the final box office revenue of a movie. Likewise, the applied methodology has allowed us to establish, with a discriminant and
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Tong, Zhaosheng. "Traditional Culture in Chinese Movies: The Case of Movies Shot in Huizhou." African and Asian Studies 20, no. 4 (2021): 401–19. http://dx.doi.org/10.1163/15692108-12341511.

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Abstract Movies are often viewed as important tools to promote cultural communication. Many international moviegoers and researchers endorse Chinese movies as authentic representation of traditional Chinese history and culture. However, in this era of commercialism, movies are often produced as commercial products to win the maximum profits at global market; thus, the history and culture in Chinese movies are often reshaped and reconfigured to meet the taste of foreign moviegoers. This paper uses Judou (1990), Inkstone Bed (1995) and Crouching Tiger, Hidden Dragon (2000), three movies shot in
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Dissertations / Theses on the topic "Moviegoers"

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Vlangar, Andreea, and Nathan Lefèvre. "Impact of Online Word of Mouth on moviegoers: Students at the University of Gävle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21264.

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Purpose The purpose of this research is to investigate online WOM in terms of its practice and the effect it can have on movie consumers. What are the motives moviegoers have in generating eWOM? Where can eWOM on movies be found online, and how does it impact its readers? Design/methodology/approach In order to develop our aim and research questions, the main concepts about WOM in general and WOM in the film industry were reviewed. Furthermore, the method of research was quantitative and was conducted on Business students at the University of Gävle, Sweden. An online survey was put at their di
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Macháček, Ivan. "Rozhodování pražských filmových diváků." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261963.

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The aim of this work is to analyze attitudes of Prague film viewers towards watching films at the cinema and at home and to find out on what factors do they base their decision to watch a particular film. The means to achieve this goal are research of existing literature related to this subject and my own research through a questionnaire survey on a sample population of Prague with a corresponding demographic composition. The most crucial conclusions from this investigation are related to the frequency of watching movies in the cinema and at home, attitudes towards the origin and localization
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Bone, Martyn. "Postsouthern cartographies : capital, land and place from 'The Moviegoer' to 'A man in full'." Thesis, University of Nottingham, 2002. http://eprints.nottingham.ac.uk/29455/.

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This thesis takes a historical-geographical materialist approach to the capitalist production and literary representation of "place" in the American South between the 1960s and 1990s. Part 1 provides literary-historical and theoretical context. Chapter 1 considers how the Agrarians and their literary critical acolytes defined the "sense of place" of "Southern literature." However, the chapter also recovers an aspect of Agrarianism suppressed by later Southern literary critics: the critique of modern (finance) capitalist abstraction expressed through the Agrarians' "proprietary ideal." Drawing
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Chung, Hoe Sang. "Essays on Pricing and Promotional Strategies." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51810.

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This dissertation contains three essays on theoretical analysis of pricing and promotional strategies. Chapter 1 serves as a brief introduction that provides a motivation and an overview of the topics covered in the subsequent chapters. In Chapter 2, we study optimal couponing strategies in a differentiated duopoly with repeat purchase. Both firms can distribute defensive coupons alone, defensive and offensive coupons together, or mass media coupons. They can also determine how many coupons to offer. Allowing consumers to change their tastes for the firms' products over time, we find that the
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Анисимова, П. Р., та P. R. Anisimova. "Трансформация коммуникативной роли кинозрителя в современной культуре (на примере альтернативного киноплаката) : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94161.

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Диссертация посвящена исследованию трансформации коммуникативной роли кинозрителя в современной культуре на примере альтернативного киноплаката. Автор анализирует процесс трансформации коммуникативной системы в результате цифровой революции, влияние цифровых технологий на художественный процесс создания киноплаката, а также историю и специфику феномена альтернативного киноплаката как особой формы участия кинозрителя в кинокоммуникационных процессах. В работе представлена разработанная концептуальная и содержательная составляющие проекта городского творческого лагеря для подростков «Ки
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Molnár, Zita. "How to reach moviegoers: inbound vs. outbound tools in film marketing." Master's thesis, 2012. http://hdl.handle.net/10071/4944.

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O mercado cinematográfico vale mundialmente 32.6 mil milhões de dólares (2011) e as receitas crescem ano após ano, mas o numero de bilhetes vendidos tem vindo a decrescer na maioria dos países. Devido a este facto conjugado com uma concorrência feroz, os estúdios de cinema e os marketeers têm que compreender melhor as necessidades dos seus clientes, a fim de alcança-los da forma mais eficiente possível. Entretanto, os estúdios de cinema ainda gastam quantias enormes de dinheiro em publicidades televisivas e outras técnicas de outbound markting, mesmo que recentemente os estúdios mostrem que o
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HUANG, YA-JING, and 黃雅菁. "WALKER-PERCY'S-THE-MOVIEGOER:-THE-ENDLESS-WAYFAING-IN-LIMBO." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/76461539391605611954.

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碩士<br>國立政治大學<br>西洋語文研究所<br>78<br>Binx Bolling, the protagonist of Walker Percy's The moviegoer, has long been an enigma calling for decipherment.Ostensibly an aimless pendulum, he perplexes early critics with his uncertainty and vacillation. In fact, Binx self-consciously resists any inclinatin to set- tle down; he deliberately retains his identity as a wayfarer in limbo. Be- ing a wayfarer, he constantly keeps himself on the move, groping for clues which help to impel his search. Roving in limbo, he hold
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Books on the topic "Moviegoers"

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Percy, Walker. The moviegoer. Panther, 1985.

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Percy, Walker. The moviegoer. Minerva, 1995.

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Percy, Walker. The moviegoer. Vintage International, 1998.

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Percy, Walker. The moviegoer. Fawcett Columbine, 1996.

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Jacobs, Jonathan. The moviegoer in the golden age of cinema. Screen Media, 2011.

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Marich, Robert. Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776.

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Gaston, Sean D. Would You Like Butter on That: Moviegoers' Questions Answered. Xlibris Corporation, 2003.

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Goetz, Kevin, and Darlene Hayman. Audience-Ology: How Moviegoers Shape the Films We Love. Simon & Schuster, 2022.

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Marketing to moviegoers: A handbook of strategies and tactics. 2nd ed. Southern Illinois University Press, 2008.

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Goetz, Kevin, and Darlene Hayman. Audience-Ology: How Moviegoers Shape the Films We Love. Simon & Schuster, 2021.

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Book chapters on the topic "Moviegoers"

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Sigué, Simon Pierre, and Alain d’Astous. "Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics." In New Meanings for Marketing in a New Millennium. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_56.

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Kostelanetz, Richard, and Steve Silverstein. "Tip to Moviegoers: Take Off Those Ear-Muffs (1949)." In Aaron Copland. Routledge, 2021. http://dx.doi.org/10.4324/9781003061724-14.

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Cucco, Marco. "The Many Enemies of Co-productions in Italy: Moviegoers, Broadcasters, Policy-Makers and Half-Hearted Producers." In European Film and Television Co-production. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-97157-5_11.

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Boria, Damon. "Walker Percy’s The Moviegoer, a Signpost for Existentialism’s Reception in the American South." In Sartre and the International Impact of Existentialism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38482-1_4.

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"Merchandising." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-10.

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"Publicity." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-11.

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"Distribution to Theaters." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-12.

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"Exhibition." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-13.

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"Major Studios." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-14.

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"Independent Distributors." In Marketing to Moviegoers. Routledge, 2005. http://dx.doi.org/10.4324/9780080491776-15.

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Conference papers on the topic "Moviegoers"

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Tkalčič, Marko, and Bruce Ferwerda. "Eudaimonic Modeling of Moviegoers." In UMAP '18: 26th Conference on User Modeling, Adaptation and Personalization. ACM, 2018. http://dx.doi.org/10.1145/3209219.3209249.

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Malysheva, Olga Adolfovna. "Features of work on a fairy tale in primary classes in the framework of project activities." In International Research-to-practice conference. Publishing house Sreda, 2020. http://dx.doi.org/10.31483/r-53625.

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The article is devoted to the problem of introducing the subject “Literary reading in the native language (Russian)”, including the formation of reading literacy among younger students, and interest in reading based on project activities. The features of the organization of research projects based on a comparison of Russian folk tales and cartoons created based on their motives are considered. As an example, the work on a project on the theme “Baba Yaga: good or evil?”, During which students performed tasks in accordance with the characteristics of their group: moviegoers, book lovers, sages,
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Reports on the topic "Moviegoers"

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Anderson, G. Oscar. When Do Age 50+ Moviegoers Go?: Infographic. AARP Research, 2017. http://dx.doi.org/10.26419/res.00160.005.

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Anderson, G. Oscar. The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored. AARP Research, 2017. http://dx.doi.org/10.26419/res.00160.001.

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