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Massara, Francesco, Daniele Scarpi, Robert D. Melara, and Daniele Porcheddu. "Affect transfer from national brands to store brands in multi-brand stores." Journal of Retailing and Consumer Services 45 (November 2018): 103–10. http://dx.doi.org/10.1016/j.jretconser.2018.08.013.
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Palmeira, Mauricio. "The interplay of products from the same product line: the role of brand reputation." European Journal of Marketing 48, no. 9/10 (2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.
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Purpose – The main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal, it tests and extends existing findings from judgment tasks to a choice task. Design/methodology/approach – Two online experiments are presented. In Study 1 (1a and 1b), participants provided quality and price judgments to products. Brand reputation was manipulated by comparing common store brands to non-store brands (Study 1a) and to upscale store brands (Study 1b). In Study 2, we examined whether findings indicating a positive effect of a value store brand on a premium store brand extends to a choice context. Participants made choices between a premium store brand and a national brand in the presence of either a value store brand or a value national brand. Findings – It was found that brand reputation plays an important role in the interplay of products in line extensions. While the positive impact of a value brand on a premium brand is at its strongest level for a regular store brand, it still has a moderate size for a non-store brand without a defined reputation, as well as for an upscale store brand. Second, using a choice task, we reject an important rival explanation for the impact of a value store brand on a premium store brand observed in previous research. Research limitations/implications – The authors have focused on consumers’ expectations of products. While research has shown that these expectations play an important role in evaluations, future research may directly examine perceptions after consumption. The findings also offer an opportunity for future research to examine the differences in perceptions between store and non-store brands at different positioning levels, as well as other factors that affect brand reputation. Practical implications – The findings have two practical implications. First, our results indicate that when a manufacturer produces two products in the same category at different levels of quality, there is some benefit in letting consumers know about this relationship. The authors consistently found no negative impact on the brands and often a positive impact on the premium brand. While effects are stronger for common store brands, they are likely to emerge for any type of brand, albeit weaker. Originality/value – This paper contributes to the nascent literature on multi-tier brands and vertical extensions in several ways. First, the role of brand reputation was examined and how it interacts with positioning in line extension context. Second, we show that the effect of a value brand on a premium brand is stronger for store brands, but still existent for non-store brands. These results offer implications for practice and open opportunities for future research on multi-tier store brands.
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Choi, Ji-Hung, Taewan Kim, and Sang-Uk Jung. "Sustainable Decision Making for Store Brand Product." Sustainability 10, no. 11 (2018): 3944. http://dx.doi.org/10.3390/su10113944.
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We investigate a multi-brands sustainable channel coordination problem where a national brand manufacturer sells a product through two local retailers competing against their own store brand product, respectively. We shows how the retailers strategically optimize the price and quality of private brands given the customer tastes and the production costs of the store brands in order to make their store brands sustainable. We identify two underlying strategic forces; a competitive force, and a quality force. First, we find that retailers have an incentive to position their store brand far away from the national brand in order to maximize monopolistic power. This strategic force attenuate the incentives for customer to switch to other retailer’s store brands. One the other hand, we show that the retailers prefer increasing the store brand’s quality to get more profit margin when the production cost is relatively high as well.
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Ritika, Valecha, and Fezeena Khadir Dr. "Consumer Preference towards Choosing EBO vs. MBO with Special Reference to Apparel Retailing." International Journal of Current Science Research and Review 04, no. 06 (2021): 532–47. https://doi.org/10.47191/ijcsrr/V4-i6-08.
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Abstract : This article has been written with a primary question: ‘With so many choices available in the apparel industry, what drives customers to a particular branded store?’ Although there are various reasons, the store format remains to be an important one, according to extant literature. When brands select their distribution channels, they face the dilemma of choosing a retail format. The study aims to find out which store format (Exclusive brand store or Multi-brand store) is preferable by the consumers and the factors affecting this choice. A survey of 155 people from Bangalore, who have access to branded stores, was conducted and various tests were performed. The results showed that most of the consumers prefer MBO over EBO. The 12 factors identified were reduced into two groups using factor analysis, out of which the attributes relating to the store have more impact on the consumer’s decision than attributes relating to the merchandise.
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Kang, Byeongmo, and Seung Ho Yoo. "Sustainable Operations of Online and Offline Restaurants: Focusing on Multi-Brand Restaurants." Sustainability 16, no. 21 (2024): 9607. http://dx.doi.org/10.3390/su16219607.
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This study investigates the sustainable operations of a multi-brand restaurant that adopts multiple brands in a store, unlike a typical restaurant that operates only a single brand. We introduce five restaurant operation models, including three traditional single-brand ones (offline, online, and multi-channel) and two recent multi-brand restaurants with a single fixed franchise fee and multiple franchise fees proportional to the number of brands. We then investigate the performance of the models in the changing market and cost environments. Through analytical and numerical analyses, we reveal that adopting a multi-brand restaurant does not always guarantee superior profit performance. Such an adoption is recommended under certain conditions, such as when the potential market base is large, consumers are not very price-sensitive, food and delivery costs are low, an increase in food items does not significantly impact process inefficiency, franchise fees are low, or the relative market power of multiple brands is strong. Otherwise, adopting the traditional single-brand restaurant would guarantee better profit performance. Therefore, for a sustainable multi-brand restaurant adoption, it is important to create a business environment that can lower food prices, and a thorough understanding of the decision dynamics related to the number of brands is required.
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Collins, Alan M., James Martin Cronin, Steve Burt, and Richard J. George. "From store brands to store brandscapes: the emergence of a time and money saving heuristic." European Journal of Marketing 49, no. 5/6 (2015): 894–918. http://dx.doi.org/10.1108/ejm-01-2014-0038.
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Purpose – This paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982), it proposes that the store brand hierarchy is characterised by many of the traits of frequently used heuristics employed by grocery shoppers. Design/methodology/approach – Based on Chaiken’s (1980) model of information processing and Stigler’s (1961) perspective on the economics of information search, the study deductively establishes a model of store brand proneness to reveal the role of store brands as time- and money-saving heuristic. The model is tested on a sample of 535 US households using structural equation modelling and subsequent multigroup analysis based on two subsamples of households experiencing high financial pressure but who differ in terms of time pressure. Findings – The findings provide strong support for store brands as a time- and money-saving heuristic and as a substitute for price search among households experiencing financial and time pressures. Research limitations/implications – The main limitation is that the study is based on a sample of households located in one region of the US market. Practical implications – Retailers need to be aware that any extension of the store brand portfolio beyond the traditional multi-tiered price/quality hierarchy risks undermining what has emerged to be a valuable heuristic used by certain shoppers. Originality/value – This study extends our understanding of the role of store brands in the marketplace by going beyond their conceptualisation as a competitive device used by retailers to instead position them as a decision-making tool used by consumers. It also deepens our understanding of the boundary between rational search activities and the transition to the use of frequently flawed heuristics within the shopping process.
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Rezaei, Sajad, and Naser Valaei. "Branding in a multichannel retail environment." Information Technology & People 30, no. 4 (2017): 853–86. http://dx.doi.org/10.1108/itp-12-2015-0308.
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Purpose The purpose of this paper is to investigate the structural relationship between online brand equity, brand experience, brand attitude, and brand attachment while considering the moderating effect of store type (online stores vs app stores) and product type. Design/methodology/approach A total of 459 completed online questionnaires were collected from experienced online (n=254) and app shoppers (n=205) to empirically test the proposed model. Partial least squares path modeling approach, a variance-based structural equation modeling, was performed to evaluate the measurement and the structural model. Findings The study’s empirical investigation validates the proposed model and implies that online brand equity, brand experience, and brand attitude explain 66 percent of variances in brand attachment. Partial least square-multi group analysis reveals that the type of store and product type are moderators to all the proposed relationships except the hypothesis on the relationship between online brand equity and brand attachment. Originality/value With the tremendous advancement of information technology that enables firms to deploy multichannel strategy in their core business activities, the role of brand in a multichannel retail environment has been ignored. This study is among several attempts to examine the role of brand among consumers experienced with online and app stores. The practical implications and limitation are discussed.
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Gorgitano, Maria Teresa, and Valeria Sodano. "Multi-tier store brand strategies: a case study." Journal of Product & Brand Management 28, no. 3 (2019): 364–75. http://dx.doi.org/10.1108/jpbm-11-2017-1681.
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PurposeThis paper aims to describe and understand the offer of premium private labels (PPLs) in Italy, with a case study on the extra virgin olive oil (EVOO).Design/methodology/approachThe empirical study on EVOO in Italy was aimed to investigate the drivers of the offer of PPLs and its effects on assortment policies. The study was carried out in three Italian provinces, using a cross-sectional design with data collected through direct observation. A two-step data analysis was performed. First, descriptive statistics were used to preliminary appraise hypotheses on the rationale underlying the offer of PPL, and then, the drivers of PPL policy were studied using a logistic regression model.FindingsThe estimated model indicates that in the case of EVOO the probability of offering a PPL is higher for stronger with a stronger competitive position (with respect to other stores), and increases with the size of the category assortment (Total Assortment Width) and with the share of the PL products offered by the store (PL Assortment Index). It also increases if the average price (Total Average Price) and the average price of the standard private label (SPL Average Price) improve; by contrast, it decreases if the national brand (NB) share in the assortment (NB Assortment Index) augments.Research limitations/implicationsOverall, the study confirms that the multi-tiered PL strategy is one of the current competitive strategies of top retailers, centred more on a differentiation than on a low cost/price policy. Such a differentiation policy may have various effects in terms of channel structure and social welfare depending on the underlying corporate and consumer goals and beliefs and on the existing institutional framework.Originality/valueThis is the first study to investigate the PPL market in Italy using original data and taking into account policies actually carried out at the individual store level. A further element of novelty is the attention given to the welfare effects of multi-tier strategies. This paper suggests that these latter may have various effects in terms of channel structure and social welfare depending on the underlying corporate and consumer goals and beliefs and on the existing institutional framework.
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Huang, Ran, Stacy H. Lee, HaeJung Kim, and Leslie Evans. "The impact of brand experiences on brand resonance in multi-channel fashion retailing." Journal of Research in Interactive Marketing 9, no. 2 (2015): 129–47. http://dx.doi.org/10.1108/jrim-06-2014-0042.
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Purpose – The purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store), how relational brand experience influences brand awareness and brand loyalty. Design/methodology/approach – By employing self-administered questionnaires, the data on 393 respondents were collected from students enrolled at a major southwestern university in the USA. The moderation regression analysis was conducted to test the hypotheses and propositions. Findings – The study supports most of the hypotheses and propositions regarding the impacts of brand experiences on brand resonance in multi-channel retailing. The moderating effects of channel type are founded in relationships between sensory experience, affective experience and relational experience. Further, relational experience impacts on brand awareness and loyalty in any channel. Research limitations/implications – Given the exploratory nature of this approach, there are methodological limitations in generalizing research findings. However, the study solidifies the branding theory by understanding the multi-dimensional brand experience, and moderating effects of channel type enrich brand experience managements in the multi-channel retailing for fashion brands. Practical implications – This study implies that relational experience through sensory, affective and cognitive brand experiences in multiple-channel setting has a huge business potential to concrete consumer and brand value. Originality/value – This study substantiates the robust effects of brand experiences on brand resonance and the causal structure of multi-dimensional aspects of brand experiences in conjunction with the moderating effect of channel type.
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Fornari, Edoardo, Daniele Fornari, Sebastiano Grandi, Mario Menegatti, and Charles F. Hofacker. "Adding store to web: migration and synergy effects in multi-channel retailing." International Journal of Retail & Distribution Management 44, no. 6 (2016): 658–74. http://dx.doi.org/10.1108/ijrdm-07-2015-0103.
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Purpose – The purpose of this paper is to investigate the topic of multi-channel retailing. Specifically, the research intends to determine if and to what extent the opening of physical stores by a former web-only retailer reduces or extends overall retail sales, and whether such effects tend to change over time. Empirical analysis focuses on data elaboration from a retailer who has passed from the initial mono-channel model (pure online), to a multi-channel one with the opening of stores. Design/methodology/approach – Through the analysis of an internal data set of a leading consumer electronics retailer applying Probit and Logit estimation techniques, the authors extract information about actual customers’ purchases (or rather retail sales) in three newly opened stores and about online purchases (through an e-commerce web site managed by the same retailer with the same store brand) by people living in the new store service areas before and after the openings. Findings – The paper shows that, for the single customer, the probability of purchasing online is reduced by the store opening in the short term, but tends to increase in the long term. Besides, results indicate that long-term synergy between the two channels depends mainly on indirect influence due to the mere presence of the store brand in the area rather than on the direct experience of shopping in the store. Research limitations/implications – The study highlights that channel portfolio enlargement from mono- to multi-channel retailing tends to activate a sort of life cycle; while in the early phase of store addition web sales tend to be cannibalized because the two channels are perceived as “substitutes” for each other, in the long run migration turns into a synergy effect; different channels tend to interact with and reinforce each other as customer touch points of the same retailer, in an omni-channel perspective. Originality/value – The paper herein presents various original elements concerning types of available data (actual sales rather than consumers’ intentions/perceptions and individual level data rather than aggregate level ones), estimation technique used (binary choice model) and research hypotheses (distinguishing between “direct” and “indirect” synergy effects in multi-channel retailing).
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Pasquinelli, Cecilia, and Serena Rovai. "Sustainability Through the “Nested” Luxury Retail Experience." Symphonya. Emerging Issues in Management, no. 2 (December 20, 2022): 62–79. http://dx.doi.org/10.4468/2022.2.06pasquinelli.rovai.
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The sustainable luxury retailing debate remains in its infancy, with a gap concerning the modalities to integrate sustainability into the luxury retail brand experience. This paper aims to shed light on the sustainability implications for competitive luxury stores embedded in their hosting cities. It addressed the relationship between place and luxury retailing, discussing the research hypothesis of the store-hosting city connections as modalities to integrate sustainability into the luxury store experience. This study proposes two case studies, Favotell in Shanghai (China) and Luisaviaroma in Florence (Italy). A cross-case analysis supports the definition of a multi-level framework explaining the concept store experience. The three “nested” spatial levels are the store, the fashion city and the urban brandscape. Findings reveal drivers facilitating, differentiating, and innovating the luxury store experience and suggest research avenues on the social and territorial dimensions of sustainable retailing.
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Basu, Rituparna, Kalyan K. Guin, and Kalyan Sengupta. "Do apparel store formats matter to Indian shoppers?" International Journal of Retail & Distribution Management 42, no. 8 (2014): 698–716. http://dx.doi.org/10.1108/ijrdm-03-2013-0065.
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Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured questionnaires with adult urban Indian respondents to understand their perceptions about organised and unorganised apparel store formats. The exploratory study uses a comprehensive list of demographics, shopping situations and format stimuli parameters along with two established psychographic scales to assess the extent of their effect on the store choice of apparel shoppers. Findings – Factor analysis revealed five well defined store attributes influencing the apparel shoppers’ decision. The growing market for organised retail with a preference for multi brand stores is highlighted. The study establishes that the shoppers’ perception of single-brand stores is still going through a formative phase. Further at the micro level of the decision process, significant differences are established by a number of variables. Research limitations/implications – The paper explores the store choice behaviour from a wider perspective that may be useful for future research on developing integrated store format choice models. However, the data used herein relates to a cross-section of shoppers in urban India due to the feasibility and convenience of studying relatively organised retail forms and structure of retail in an emerging market environment. Originality/value – The paper attempts to enumerate befitting analyses of factors that influence the store choice behaviour of apparel shoppers by using apt format classifications that are specific to the emerging retail market scenario in India.
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Ailawadi, Kusum L., and Paul W. Farris. "Finding the Right Metrics to Manage Multi-Channel Distribution." NIM Marketing Intelligence Review 15, no. 1 (2023): 24–31. http://dx.doi.org/10.2478/nimmir-2023-0004.
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Abstract Many metrics used to evaluate brick and mortar channels have equivalents online, but there are also some new metrics that marketers should monitor. Distribution breadth and depth refer to how easily a consumer can find a store that stocks the brand and find the brand within the store. Being findable online where and when consumers search for the category is just as crucial. In a successful cooperation, neither distribution partner can afford to focus only on ist own performance at the expense of the other—at least not for too long. The partnership must be profitable for both, so both perspectives require monitoring. Suppliers need to understand where their target market searches and when, why and where it buys to decide where they should expand and who they should reward.
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Long, Haiying. "Exploring Consumer Behavior in Luxury Pop-up Stores Based on the SOR Theory: A Study of Interactive Experiences." Advances in Economics, Management and Political Sciences 151, no. 1 (2025): 217–24. https://doi.org/10.54254/2754-1169/2024.19428.
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This study explores the influence that interactive elements, including photo zones, augmented reality (AR), and customized services, might improve consumer loyalty and brand engagement in luxury pop-up shops. The study examines how these components elicit favorable emotional responses, resulting in more extended in-store stays and higher purchase intent, using the Stimulus-Organism-Response (SOR) theory. Using case studies of premium brands, including Jacquemus, Burberry, and Herms, the study demonstrates that interactive forms can foster a strong emotional connection with consumers and encourage organic social media sharing via immersive and multi-sensory experience. Through analyzing three cases, the findings indicate that interactive pop-up shops may enhance customer satisfaction, strengthen brand appeal, and promote long-term company success. Furthermore, the research underscores the importance of integrating innovative technologies and design into experiential retail strategies to boost consumer engagement and enhance brand loyalty, showing that luxury brands can leverage these elements to differentiate brand style and strengthen their market presence.
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Rubio, Natalia, Nieves Villaseñor, and María Yagüe. "The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty." Journal of Product & Brand Management 29, no. 1 (2019): 124–38. http://dx.doi.org/10.1108/jpbm-09-2018-2017.
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Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them. This study aims to examine the formation of PL brand equity and its effect on store loyalty for retailers with differently tiered PL programs (a “better” program with standard PL vs a full PL quality spectrum with economy, standard and premium PLs) and different PL naming strategies (store-banner name or stand-alone brand name). Design/methodology/approach A survey (N = 644) was used to test the model in the context of the consumer goods retail industry. Exploratory factor analysis, confirmatory factor analysis and multi-group structural equation modelling techniques were used to assess the proposed model. Findings The results show differences in the formation of PL loyalty based on whether the retailer has a tiered PL program. In portfolios with economy, standard and premium PLs, PL associations have a stronger effect than PL awareness in the formation of PL loyalty. Portfolios with a standard PL show balanced effects of PL associations and PL awareness on PL loyalty formation. As to the positive effect of PL brand equity on store loyalty, this study also shows a stronger effect of PL brand equity on store loyalty in chains that choose to use their store banner name in their PLs. Practical implications Retailers that manage multi-tier PL portfolios (as opposed to those that commercialise a standard PL) can increase loyalty to the PL portfolio significantly by constructing highly differentiated images of their economy, standard and premium PLs to ensure that consumers truly perceive the different value propositions of their PL tiers. As to PL naming strategy, the authors recommend that retailers that use the same retail chain name for one or several of their PLs invest in their corporate reputation to strengthen the brand equity achieved by their PLs and thus increase loyalty to the retail chain. Retailers must perform specific communication and advertising campaigns for PLs with the stand-alone brand name. Originality/value Today, any reference to PLs as a whole is overly simplistic, but no research has assessed empirically differences in the influences of a multi-tiered vs a standard PL program on the PL loyalty formation for PL portfolios. Nor has any empirical research incorporated the influence of PL naming strategy on store loyalty. This study fills these gaps, integrating into the same model two significant moderating variables of retailers’ strategy: their PL tier strategy and their PL naming strategy.
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Lee, Jee Ah, and Soo Jin Lee. "The Impacts of Store Attributes and Shopping Orientation on Store Patronage for the Imported Fashion Multi-Brand Shop." Journal of the Korean Society of Costume 63, no. 7 (2013): 17–30. http://dx.doi.org/10.7233/jksc.2013.63.7.017.
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CARAMAN, Alina, Maria RACOVIȚA, and Ana Alexandra GORA. "ONLINE AND PHYSICAL STORES: DETERMINANT FACTORS INFLUENCING THE PURCHASING DECISION AND CUSTOMERS SATISFACTION." Business Excellence and Management S.I., no. 2 (2021): 41–56. http://dx.doi.org/10.24818/beman/2021.s.i.2-04.
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Over the last 20 years, there have been significant changes in the retail sector, which have been mainly influenced by technological advances, that have radically transformed the customer experience. This research contributes to the enrichment of the existing literature by examining new purchasing trends concerning the transition to the online environment caused by the COVID19 pandemic. For an indepth understanding of the topic, five determinants of the purchasing decision were identified: informativeness, social presence, sensory marketing, product type and brand trust. This study researched, using multi-line analysis, how these factors influence the customer degree of satisfaction regarding online and physical stores. The main results show that customer satisfaction is differently influenced by these factors, depending on the type of store, namely online or physical. These findings demonstrate that companies should adopt different business strategies, focusing on sensory marketing in physical stores and brand trust, together with informativeness in the online ones.
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Choi, Soo Kyoung. "The Effect of Lifestyle on VMD Preference Image of Fashion Multi-Brand Store." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 3 (2018): 667–77. http://dx.doi.org/10.18208/ksdc.2018.24.3.667.
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Yan, Ruiliang. "Product brand differentiation and dual‐channel store performances of a multi‐channel retailer." European Journal of Marketing 44, no. 5 (2010): 672–92. http://dx.doi.org/10.1108/03090561011032324.
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Pandey, Shivendra, Arpita Khare, and Preshth Bhardwaj. "Antecedents to local store loyalty: influence of culture, cosmopolitanism and price." International Journal of Retail & Distribution Management 43, no. 1 (2015): 5–25. http://dx.doi.org/10.1108/ijrdm-08-2013-0156.
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Purpose – Cosmopolitanism is on the rise in India and traditionally shoppers have been known to patronize local stores. There is a need therefore to see the effect of cosmopolitanism and culture in context of loyalty towards local stores. Grocery items constitute major portion of purchase from local stores, therefore, pricing was also considered as a variable affecting store loyalty. The paper aims to discuss this issue. Design/methodology/approach – The paper used conclusive approach using a structured questionnaire for survey. The sample consisted of 710 respondents. There was almost an equal representation of both genders and also of metropolitan and non-metropolitan consumers. Findings – Culture and price affected local store loyalty directly. Cosmopolitanism was not found to have direct effect on loyalty. Within cultural dimensions, masculinity emerged as the most dominating trait. Minor modifications in cultural scale and major modifications in local store loyalty and cosmopolitanism are also suggested. Research limitations/implications – The study focuses only on three factors: price, culture, and cosmopolitanism. It does not examine influence of variables like personal values, lifestyle, and personality on local store loyalty behaviour. The research did not examine relationship between nature and type of product purchase decisions and its impact on store choice. Practical implications – Local stores need not be unduly worried with the incoming of organized players. The organized players should try to be cheaper and learn some tactics of local stores like customization, etc. There is a case for allowing FDI in multi-brand retail. Originality/value – Cosmopolitanism not affecting the local store loyalty directly is the original contribution of the paper. The finding casts doubts on the growth strategy of organized retailers who are opening new stores with the thinking that cosmopolitan consumer will shop from them instead of local retailers.
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Sung, Eunyoung (Christine), and Patricia Huddleston. "Department vs discount retail store patronage: effects of self-image congruence." Journal of Consumer Marketing 35, no. 1 (2018): 64–78. http://dx.doi.org/10.1108/jcm-01-2016-1686.
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Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the relationships using scenario-based online survey data. An MANOVA test was used to compare the shopping behavior of consumers with high and low need for self-image congruence. Findings A strong causal link was found between concern with appearance and need for self-image congruence, and a positive relationship between need for self-image congruence and high- and low-end retail store patronage offline and online. While the group with high (vs low) need for self-image congruence was more likely to patronize department stores, unexpectedly, both the high and low self-image congruence groups were equally likely to shop at discount stores. Practical implications The findings suggest that marketing messages focusing on concern for appearance may succeed by tapping into consumers’ need for self-image congruence with brand product/retail store images. Results also showed that consumers with high self-image congruence often patronize discount retail stores, suggesting marketing opportunities for low-end retailers. Originality/value Because consumers with high need for self-image congruence patronize both department and discount stores, it is suggested that self-image congruity may be multi-dimensional. The current study is also the first to examine structural relationships to test patronage behavior between department and discount stores offline and online.
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You, Y., and J. Zhang. "ANALYSIS OF NEW RETAIL LOCATION BASED ON GIS SPATIAL ANALYSIS—TAKE STARBUCKS AND LUCKIN COFFEE FOR EXAMPLE." International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLVIII-3/W2-2022 (October 27, 2022): 79–84. http://dx.doi.org/10.5194/isprs-archives-xlviii-3-w2-2022-79-2022.
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Abstract. This paper selects nine administrative districts in Shenyang, and compares the spatial distribution patterns and factors influencing the location of the new retail brand Luckin Coffee and the classic traditional retail brand Starbucks in Shenyang. The results show that the traditional retail Starbucks tends to be distributed in a single-center pattern, while the new retail brand Luckin Coffee tends to be distributed in a multi-center decentralized pattern. According to the significance of the influence on spatial layout, the most important factor influencing the location of traditional retail Starbucks Coffee is the density of commercial plazas, while the most important factor influencing the location of new retail brand Luckin Coffee is the density of commercial office buildings. The new retail brand Luckin Coffee, with its Internet gene, weakens the spatial resistance of its store location.
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Hwang, Ho Young, Ho Gyu Choi, and Soung Jung Youn. "A Study on the Evaluation of Brand Extension and Purchase Intention of Multi-brand in Store in Sporting Goods." Journal of Sport and Leisure Studies 28 (November 30, 2006): 215–26. http://dx.doi.org/10.51979/kssls.2006.11.28.215.
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Primasari, Intan, and Nirwana Ayunda Sari. "Perencanaan Media Sosial Instagram Wormhole Store dalam Membangun Customer Engagement." Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA 16, no. 01 (2024): 1. http://dx.doi.org/10.38041/jikom1.v16i01.334.
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Wormhole Store ialah salah satu toko multi brand yang telah berdiri sejak tahun 2010, wormhole store aktif melakukan penjualan melalui media sosial Instagram sejak tahun 2013. Dalam melakukan penjualan melalui media sosial Instagram perlunya pengelolaan dan perencanaan yang baik dan tersusun agar menarik minat dari pembeli. Oleh karena itu, perlunya membangun hubungan customer engagement dalam media sosial Instagram Wormhole Store agar hubungan yang terjalin antara keduanya dapat menjadi hubungan jangka panjang dan saling bergantungan. Metode penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian desktiptif. Teknik pengumpulan data dilakukan dengan cara observasi dan wawancara. Wawancara dilakukan dengan tiga orang pegawai wormhole store yang memiliki peran penting dalam perencanaan media sosial instagram wormhole store, serta dua informan pendukung yang mendukung informasi dari para informan kunci. Hasil penelitian ini menunjukkan bahwa media sosial Instagram Wormhole store melakukan pengelolaan dan perenanaan yang baik dengan pengemasan konten yang menarik dan informatif, namun belum membangun hubungan customer engagement yang serius, oleh karena itu peneliti dapat membantu Wormhole Store untuk membangun dan menjaga hubungan customer engagement.
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Kim, Ka Hyun, and Minjung Park. "The Effect of the Congruity between Self-Image and Image of a Multi-Brand Store on Store Attributes and Consumer Responses." Journal of the Korean Society of Clothing and Textiles 40, no. 1 (2016): 12–25. http://dx.doi.org/10.5850/jksct.2016.40.1.12.
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Sambodo, Reo. "Analysis of Consumer Behavior in The Decision-Making Process of Vegetable Purchase During the Covid-19 Pandemic at Bu Dipo’s Vegetable Store." JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian 7, no. 2 (2022): 40. http://dx.doi.org/10.37149/jia.v7i2.23832.
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Research to explain the characteristics of vegetable consumers at Bu Dipo’s store, analyze the decision-making process of buying vegetables, and explore the behaviour of vegetable consumers at Bu Dipo’s store. Data analysis used descriptive analysis, Fishbein multi-attribute, and Rank Spearman correlation. The attributes studied include; price, taste, nutritional content, colour, aroma, freshness, packaging, neatness, durability, shape and size, brand, product quality, and expiration information. Vegetables have the advantage of freshness attributes, nutritional content, and expiration information from other features after consuming them. The characteristics of consumers who buy vegetables at BU Dipo’s store are primarily women aged 31-40 years old, working as private employees with an income of IDR3.000.000 - IDR4.000.000 per month, and having two family members to support. In making vegetable purchasing decisions, the freshness factor is an attribute that influences consumers in buying vegetables at Bu Dipo’s store. Characteristics of consumers, namely age, income level, education level, and the number of family members covered, have no significant relationship with consumer behaviour towards purchasing vegetables at Bu Dipo’s store. Researchers can give suggestions to improve the quality of vegetable freshness and open branches to reach more consumers.
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Usman, Muhammad, Muhammad Ahmad, Fida Ullah, et al. "Fine-Tuned RoBERTa Model for Bug Detection in Mobile Games: A Comprehensive Approach." Computers 14, no. 4 (2025): 113. https://doi.org/10.3390/computers14040113.
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In the current digital era, the Google Play Store and the App Store are major platforms for the distribution of mobile applications and games. Billions of users regularly download mobile games and provide reviews, which serve as a valuable resource for game vendors and developers, offering insights into bug reports, feature suggestions, and documentation of existing functionalities. This study showcases an innovative application of fine-tuned RoBERTa for detecting bugs in mobile phone games, highlighting advanced classification capabilities. This approach will increase player satisfaction, lead to higher ratings, and improve brand reputation for game developers, while also reducing development costs and saving time in creating high-quality games. To achieve this goal, a new bug detection dataset was created. Initially, data were sourced from four top-rated mobile games from multiple domains on the Google Play Store and the App Store, focusing on bugs, using the Google Play API and App Store API. Subsequently, the data were categorized into two classes: binary and multi-class. The Logistic Regression, Convolutional Neural Network (CNN), and pre-trained Robustly Optimized BERT Approach (RoBERTa) algorithms were used to compare the results. We explored the strength of pre-trained RoBERTa, which demonstrated its ability to capture both semantic nuances and contextual information within textual content. The results showed that pre-trained RoBERTa significantly outperformed the baseline models (Logistic Regression), achieving superior performance with a 5.49% improvement in binary classification and an 8.24% improvement in multi-class classification, resulting in cross-validation scores of 96% and 92%, respectively.
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Jones, Colin, and Nicola Livingstone. "Emerging implications of online retailing for real estate." Journal of Corporate Real Estate 17, no. 3 (2015): 226–39. http://dx.doi.org/10.1108/jcre-12-2014-0033.
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Purpose – This paper aims to initially explore the effects of online retailing on corporate real estate strategies today, examining current trends and the approaches of leading edge retailers in this evolving marketplace. The UK has the greatest proportion of online sales worldwide. Design/methodology/approach – Context is provided through existing literature, and the methodology considers specific case studies. Information from financial reports, websites and evidence directly from retailers is derived to examine selected sectoral responses (food shopping, fashion retailing and department stores) to online shopping. The research considers the interface between the virtual and physical retail landscapes. Findings – The Internet is undeniably driving change, and large retailers have responded by embracing multi-channel sales strategies in which the adapted physical store remains a central element. Research limitations/implications – The case studies are arguably limited in their market assessment by examining only large retailers, but it is these retailers who occupy much of the real estate space in shopping centres. Data on Internet sales and retail space of individual retailers are not publicly available. This paper offers a qualitative introduction into ongoing research on the evolution of Internet retailing today. Practical implications – For large retailers, a multi-channel corporate sales strategy is enhanced by physical stores that can act as showrooms and collection points and enhance consumer service. Multiple retailers have a competitive advantage in the form of store networks and a recognisable brand that they can exploit to capture the sales opportunities the Internet offers. Originality/value – The paper is the first to collate and analyse corporate real estate strategic responses to online retailing.
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Sun, Zhong Yuan, and Jee Hyun Lee. "Analysis of VMD Characteristics according to Experiential Marketing Type - Focused on Chinese Fashion Multi-brand Store Type -." Korean Society of Fashion Design 17, no. 3 (2017): 105–19. http://dx.doi.org/10.18652/2017.17.3.7.
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Boulay, Jacques, Brigitte de Faultrier, Florence Feenstra, and Laurent Muzellec. "When children express their preferences regarding sales channels." International Journal of Retail & Distribution Management 42, no. 11/12 (2014): 1018–31. http://dx.doi.org/10.1108/ijrdm-05-2014-0055.
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Purpose – The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline shopping in terms of advantages and disadvantages. Within a cross channel perspective, it also analyses the connections they make between brick-and-mortar and online stores. Design/methodology/approach – Results are drawn from an exploratory and qualitative study based on a multi-category approach. In all, 62 children (34 girls and 28 boys) aged six to 12 years were interviewed about the advantages and disadvantages of each channel for shopping; how/where they would prefer to shop and why; and the links they make between a brand’s physical store and an online store. Findings – Traditional sales outlets are more popular with six to 12 year olds than online shopping. Physical stores offer variety and instant gratification. Products can be tried out and tested on-site, making the offline retail experience a fun activity. Conversely, children express a very negative perception of e-retailing, which they often consider to be dishonest, offering limited choice at higher prices. When shopping online, delivery time can be a deterrent. Last but not least, no cross-channel shopping perceptions were found. Practical implications – Several results from this study can inform marketing practices at retailers’ headquarters. Store assortment, product availability and store atmospherics are central to the success of offline shopping among six- to 12-year-old children. Retailers should find ways to transfer this relational approach to their online strategy. In the meantime, they must deliver the same basic promises as in stores: a wide choice and competitive prices, no shortage of products and no late delivery. Originality/value – This study adds to the existing body of knowledge on children’s consumer behaviour in three ways. First, it provides new insight into how children perceive not the internet per se but online shopping. Second, it confirms that stores still play a dominant role in shaping the image of a retail brand, from an early age. Third, it suggests that the cross-channel perspective may not apply to very young consumers.
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Choi, Mi Young, and Woo Bin Kim. "Effects of Shopping Flow in Experiential Fashion Stores on Brand Advocacy : Multi-mediating Effects of Emotional Response, Experimental Shopping Value, and Store Attachment." Fashion & Textile Research Journal 24, no. 4 (2022): 431–42. http://dx.doi.org/10.5805/sfti.2022.24.4.431.
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Zhao, Wei, Yi Zhu, and Ruojin Wang. "Exploring the Emotional Impact of In-Store Apparel Experiences on Generation Z Consumers." Advances in Social Behavior Research 16, no. 2 (2025): None. https://doi.org/10.54254/2753-7102/2025.22025.
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This study is set against the backdrop of the experience economy, focusing on the offline clothing consumption scenarios of Generation Z (born between 1996 and 2010). It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions. Through a questionnaire survey, 270 valid samples were collected, and structural equation modeling was employed for analysis. The findings reveal that sensory experience (visual and tactile stimuli), Feeling experience (staff service and theme activities), interactive experience (fitting room interaction), and Related experience (sense of community belonging to the brand) significantly stimulate consumers' positive emotions. However, olfactory and auditory experiences (music, fragrance) and Thinking Experiences (reflection on slogans) did not reach a significant level of impact. The study uncovers the "pleasure-arousal-control" Feeling synergy effect in offline consumption, filling the gap in traditional impulse buying theories, which have not adequately addressed multi-sensory integrated experiences and the Feeling uniqueness of Generation Z. In practice, it is recommended that clothing physical retail businesses enhance Feeling value delivery through immersive visual displays, AR fitting technology, community-oriented operations, and personalized service design to meet Generation Z's deep-seated needs for instant gratification, social identity, and self-expression.
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Errajaa, Karim, Patrick Legohérel, Bruno Daucé, and Anil Bilgihan. "Scent marketing: linking the scent congruence with brand image." International Journal of Contemporary Hospitality Management 33, no. 2 (2021): 402–27. http://dx.doi.org/10.1108/ijchm-06-2020-0637.
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Purpose The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place. Design/methodology/approach Using a factorial design (i.e. scent congruent with the brand image, scent not congruent and control), an experiment was conducted in a multi-service and hospitality space welcoming both local consumers and tourists (N = 303). Findings The findings show that when the scent is perceived as congruent with the brand image, reactions in the store are more favourable. It is not enough to use a scent that “smells good” or that is congruent with other factors (e.g. sensory environment); the scent must be perceived by consumers as consistent with the brand image. Findings also reveal that the diffusion of a scent congruent with the brand image improves guest satisfaction, intention to revisit and perceptions of the product and service. Research limitations/implications The limitations are both the emphasis on direct links and the focus on a French brand (café/co-working space franchise). It would be appropriate to extend the research to other contexts. Practical implications The findings show how important it is for hospitality organisations to use scents to generate a positive impact on their guests. Hotel, restaurant and café managers wishing to enhance customer reactions through the creation of an olfactory atmosphere should take scent congruence with the brand image into consideration. Originality/value The study of the effects of the atmosphere on consumer behaviour as a function of olfactory congruence with the brand image uses in-situ experimentation (café/co-working and food and beverage area).
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Coelho do Vale, Rita, and Pedro Verga Matos. "Private labels importance across different store loyalty stages: a multilevel approach." International Journal of Retail & Distribution Management 45, no. 1 (2017): 71–89. http://dx.doi.org/10.1108/ijrdm-04-2016-0053.
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Purpose The purpose of this paper is to understand the importance of private labels (PLs) offered by each retailer on store loyalty, combining different loyalty-driven factors and assessing the importance of PLs on different loyalty stages – attitudinal and behavioural store loyalty. Design/methodology/approach Data were collected through a questionnaire (online survey) run in Portugal (n=469). Multi-level regressions were run to estimate the different loyalty models (base and full models) on each loyalty stage. Findings Results stress the positive contribution of PLs on consumers’ loyalty across different loyalty stages. However, findings suggest that this relationship may not be as strong as suggested in earlier studies. Findings highlight the importance of distinguishing between attitudinal and behavioural loyalty, emphasizing the complexity of the consumer loyalty construct and that multiple store-related factors can positively contribute to it. Research limitations/implications Data were collected in one single country. It would be interesting to collect similar data in other countries in order to assess the extent to which results prevail across different competitive and cultural contexts. Practical implications Findings indicate that the loyalty factors that contribute to store loyalty are not homogeneous across the different loyalty stages, strengthening the idea that retailers should adopt different loyalty strategies depending on the loyalty stage its target customers are in. Originality/value This study is the first of its kind combining in a single framework the loyalty towards the retailers’ brand, store-related variables (in-store and economic factors), and specific consumer and retailer characteristics across different loyalty stages.
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Mehta, Ritu, Narendra K. Sharma, and Sanjeev Swami. "A typology of Indian hypermarket shoppers based on shopping motivation." International Journal of Retail & Distribution Management 42, no. 1 (2013): 40–55. http://dx.doi.org/10.1108/ijrdm-06-2012-0056.
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Purpose – Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. Design/methodology/approach – The study involved a survey of 201 actual shoppers in a hypermarket and that of 117 actual shoppers in 20 traditional stores. Principal components analysis of the motives for shopping at hypermarket and traditional store identified the respective dimensions of shopping motivation. Cluster analysis of the factor scores obtained on shopping motivation at hypermarket revealed the typology of hypermarket shoppers. Chi-square test and MANOVA were used to profile the identified segments of hypermarket shoppers on demographic characteristics and shopping outcomes respectively. Findings – Results revealed different dimensions of motivation to shop at the hypermarket and traditional store and four types of hypermarket shoppers were identified: utilitarians, maximisers, browsers and enthusiasts. The utilitarians are motivated by functional benefits such as the price and variety of products; the maximisers seek functional as well as recreational benefits; the browsers are high on social motivation; and the enthusiasts are high on all dimensions of shopping motivation. These segments showed overall significant differences on demographic characteristics and shopping outcomes. Practical implications – The proposal for allowing FDI in multi-brand retail in India, a rapidly emerging market for global retail players, is at an advanced stage of policy making. Many national and multi-national retailers are in the process of expansion in India. This study adds to their understanding of Indian consumers. Based on the identified typology, the study suggests different strategies to target different segments of hypermarket shoppers. Originality/value – The study contributes to the growing field of cross-cultural research on shopping motivation by highlighting the typology of Indian hypermarket shoppers.
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Akdağ, Suzan Girginkaya, Pınar Sunar Bükülmez, and Gamze Ekin. "Experiential Interiors for Growth-Oriented Brands: Evaluating a Coffee Chain's Interim Concept Design." Proceedings of the international conference of contemporary affairs in architecture and urbanism-ICCAUA 8, no. 1 (2025): 63–70. https://doi.org/10.38027/iccaua2025en0145.
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This study investigates the interplay between interior design and customer experience in shaping marketing strategies, with a specific focus on a growth-oriented coffee chain’s development of a new interior concept for future stores. The analysis is guided by the Service Opportunity Matrix (SOM), a strategic framework in business and service management that facilitates a systematic understanding of service processes. A multi-site case study was conducted across distinct store locations, employing contextual inquiries, on-site interviews, and a comprehensive analysis of the customer journey. Key interior touchpoints—awareness & attract, purchase & pick-up, and eat-drink & experience—were identified and examined to uncover critical pain points within the customer experience. Mapping these areas of improvement onto the SOM framework revealed the necessity for a cohesive, integrated strategy that optimizes each touchpoint across both temporal and spatial dimensions. The findings highlight the critical need to align service environment design with operational efficiency and brand authenticity to ensure consistent, exceptional customer experiences that support sustainable economic growth.
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Lipowska, Ilona. "The Intention to Cart Abandonment in the Context of Multi-Channel Pricing." Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia 57, no. 1 (2023): 103–21. http://dx.doi.org/10.17951/h.2023.57.1.103-121.
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Theoretical background: Shopping cart abandonment is defined as a situation when the customer chooses products but does not complete the financial transaction. The vast majority of research articles on purchase abandonment concerns the online or mobile environment. The presented research model refers to the customer intention to resign from purchasing both in physical store and via mobile app caused by a multi-channel pricing strategy. By analogy to many definitions of online cart abandonment, the author defines cart abandonment in a multichannel environment as a decision about postponing purchase at all, both in a physical store and in a purchase mobile app. One of the possibilities of consumer behaviour as a reaction to the multi-channel pricing may be purchase abandonment. The impact of price differentiation across channels on purchase abandonment still deserves research attention due to the lack of the unequivocal confirmation. Purpose of the article: Setting prices in a multichannel environment creates a vital challenge for multichannel retailers. This article attempts to explain one of the undesirable consequences of the channel based price differentiation, which is the purchase abandonment. The purpose of this paper is to identify factors influencing the customer intention to abandon the purchase under channel-based price differentiation conditions (physical store and mobile purchase app). Research methods: This study is a quantitative one employing a scenario-based approach to obtain responses from 500 participants. This research used the structural equation modelling to test its hypotheses. Main findings: Findings reveal positive impact of perceived limited self-determination and perceived price unfairness on intention to cart abandonment, whereas consumer trust in a mobile app can reduce the intention to resign from purchase. Furthermore, the author finds the indirect impact of the mobile app familiarity as well as the retailer brand awareness. Research results can help managers to reduce the likelihood of losing customers in the multi-channel pricing environment.
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Babu, C. N. S. Ramnath, and Anuradha Prashant. "Effect of Household Size and Age on Consumer Perceptual Factors Influencing Store Brand Purchase Intention: A Multi-group Analysis." South Asian Journal of Management 30, no. 3 (2023): 119–40. http://dx.doi.org/10.62206/sajm.30.3.2023.119-140.
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You, Leping, and Linda C. Hon. "Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions." Journal of Communication Management 25, no. 2 (2021): 160–81. http://dx.doi.org/10.1108/jcom-10-2020-0119.
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PurposeThis study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions.Design/methodology/approachAn intercept survey was conducted during which 350 participants were asked about their perceptions of the store from where they are most likely to purchase coffee among options including multi-national corporations (MNCs) that have global brand identity and small to medium enterprises (SMEs) with local brand identity.FindingsReputation and value congruence were positively related to positive WOM intentions. Unexpectedly, respondents indicated more positive WOM intentions toward SMEs than MNCs.Research limitations/implicationsThe findings suggested that value congruence and reputation are positively associated with WOM intentions. Yet, consumers indicated greater WOM intentions toward SMEs than MNCs, which implies that SMEs may be unique and have the ability to create more emotional attachment between businesses and consumers.Practical implicationsTo promote consumers' positive WOM intentions, corporate/brand communication practitioners need to build a favorable reputation through effective communication that externalizes organizational values among consumers and includes companies' commitment to the communities in which they operate.Originality/valueLike SMEs, MNCs should build quality relationships with the local community where they conduct business. Also, based on definitions of values and values congruence in the research literature, an original five-item scale of value congruence was developed and validated to measure the congruence between consumers' personal values and their perceptions of a company's values in the context of consumer relationship management.
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Suherman, Aldy Kurniawan, Mohammad Yahya Arief, and Randika Fandiyanto. "PENGARUH BRAND IMAGE, KUALITAS PELAYANAN DAN DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO EIGER DI SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 6 (2024): 1075. http://dx.doi.org/10.36841/jme.v3i6.5008.
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Indonesia is a country that has very abundant wealth, one of which is the beautiful natural panorama from the sea to the mountains. With increasing interest in nature tourism, the need for outdoor equipment has also increased. Companies providing outdoor equipment face stiff competition, both from local and international manufacturers. One example of a successful company in this sector is PT. Eiger Multi Industrial Products. The aim of this research is to analyze the influence of brand image, service quality and discounts on repurchase intention, through consumer satisfaction as an intervening variable at the Eiger Store in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that brand image has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on consumer satisfaction. Discounts have a positive but not significant effect on consumer satisfaction. Brand image has a significant positive effect on repurchase intention. Service quality has a positive but not significant effect on repurchase intention. Discounts have a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. Brand image has a positive but not significant effect on repurchase intention through consumer satisfaction. Service quality has a positive but not significant effect on repurchase intention through consumer satisfaction. Discounts have a positive but not significant effect on repurchase intention through consumer satisfaction.
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Xiong, Bowen, Jianwei Sun, and Xiangwen Pang. "E-commerce Platform in Digital Economy: Analysis and Optimization of Amazon's Footwear Store." Financial Economics Research 1, no. 2 (2024): 90–114. http://dx.doi.org/10.70267/t59bcb11.
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With the continuous deepening of globalization, cross-border e-commerce has become an important part of global trade. Especially driven by digital payment technology, network technology, industrial upgrading and policy support, China's cross-border e-commerce industry has developed rapidly. This research aims to analyze the sales data of men's footwear on the Amazon platform, understand market trends, user behavior patterns, and product characteristics, and then provide data-supported marketing strategies and operational decisions for e-commerce platforms. We have adopted a variety of data analysis techniques, including data cleaning, ARIMA model prediction, price band analysis, repeat purchase rate analysis, user profiling (RFM model), sentiment analysis and cluster analysis. Through comprehensive analysis of multi-dimensional information such as store sales data, product attributes, market hot words, and user evaluations, market dynamics and user preferences are revealed. We have comprehensively applied a variety of data analysis models and techniques, such as using the ARIMA model for sales prediction, the LDA model for sentiment analysis, and the RFM model combined with cluster analysis to construct a refined user profile. Through in-depth analysis of user transaction behaviors and product attributes, accurate marketing strategies can be provided for e-commerce platforms, enhance user experience, increase user stickiness, and thus achieve business growth and improvement of profitability. At the same time, the research also points out the importance of brand building, supply chain management, risk assessment and other aspects, providing strategic suggestions for the long-term stable development of cross-border e-commerce.
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Karapidakis, Emmanuel, Marios Nikologiannis, Marini Markaki, Georgios Kouzoukas, and Sofia Yfanti. "Enhancing Renewable Energy Integration and Implementing EV Charging Stations for Sustainable Electricity in Crete’s Supermarket Chain." Energies 18, no. 3 (2025): 754. https://doi.org/10.3390/en18030754.
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In current times, sustainability is paramount, and businesses are increasingly adopting renewable energy sources (RESs) and electric vehicle (EV) charging infrastructure to minimise their environmental impact and operational costs. Such a transition can prove challenging to multi-location businesses since each chain store functions under different constraints; therefore, the implementation of a corporate policy requires adaptations. The increased electricity demand associated with EV charging stations and their installation cost could prove to be a significant financial burden. Therefore, this study aims to investigate and develop strategies for effectively incorporating RES and EV charging stations into the operations of a supermarket chain in Crete. Monthly electricity consumption data, parking availability, and premise dimensions were collected for 20 supermarkets under the same brand. To achieve a more tailored approach to custom energy system sizing, the integration of energy storage coupled with a photovoltaic (PV) system was investigated, using the Moth–Flame Optimiser (MFO) to maximise the Net Present Value (NPV) of 20 years. The algorithm managed to locate optimal solutions that yield profitable installations for all supermarkets by installing the necessary number of PV units. Manual exploration around the solutions led to the optimal integration of energy storage systems with a total upfront cost of EUR 856,477.00 and a total profit for the entire brand equal to EUR 6,426,355.14.
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Yuniarti, Rozmita Dewi, and Ridwan Subhi Aprianti. "PENGARUH IN STORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BERKARBONASI COCA-COLA (Survei pada Konsumen di Carrefour Paris Van Java Sukajadi Bandung)." Strategic : Jurnal Pendidikan Manajemen Bisnis 9, no. 1 (2009): 68. http://dx.doi.org/10.17509/strategic.v9i1.1059.
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Industri minuman berkarbonasi yang saat ini masih dikuasai oleh Coca-Cola Company dengan perolehan pangsa pasar paling tinggi dibanding dengan pesaingnya pepsi cola maupun Multi Bintang Indonesia yang meluncurkan produk Green Sands. Akan tetapi meskipun pangsa pasar minuman berkarbonasi dikuasai Coca-Cola Company saat ini terjadi persaingan antar sesama produk Coca-Cola bahkan pada tahun 2006 Brand Share minuman berkarbonasi dikuasai oleh merek Fanta 33,7%, merek Coca-Cola sebesar 28,5%, merek Sprite sebesar 30,9%, Pepsi Cola sebesar 0,9%. Salah satu keberhasilan Fanta dalam menggeser Coca-Cola adalah strategi yang diterapkan Fanta yaitu diferensiasi dan target sasarannya adalah anak remaja, diferensiasi Fanta adalah dari rasa. Untuk itu Coca-cola sebagai merek minuman berkarbonasi paling tua terus melakukan strategi in store display yang belum di masuki pesaing sejenis. Tujuan penelitian ini ialah untuk mengetahui gambaran in store display dan keputusan pembelian Coca-Cola di Carrefour Paris Van Java, serta Menjelaskan seberapa besar pengaruh in store display terhadap keputusan pembelian Coca-Cola di Carrefour Paris Van Java.Berdasarkan variabel yang diteliti maka jenis penelitian ini adalah penelitian deskriptif dan verifikatif. Jangka waktu penelitian bersifat cross sectional method. Populasi penelitian ini berjumlah 1.291 orang konsumen Coca-Cola di Carrefour Paris Van Java Jl Sukajadi Bandung, yang merupakan rata-rata konsumen perbulan. Berdasarkan teknik penarikan sampel secara systematic random sampling dan dengan menggunakan rumus Slovin diperoleh sampel sebesar 93 sampel, namun untuk meningkatkan keakuratan maka jumlah sampel yang diteliti ditambah sehingga berjumlah 100 sampel. Data yang digunakan adalah data primer dan sekunder dengan teknik pengumpulan data melalui wawancara, observasi, penyebaran kuesioner dan studi literatur. Analisis data dan uji hipotesis menggunakan analisis jalur (path analysis) dengan bantuan software komputer SPSS 15, teknik analisis jalur ini digunakan untuk mengetahui pengaruh langsung maupun tidak langsung dari setiap variabel bebas terhadap variabel terikat.Hasil penelitian menunjukkan bahwa pelaksanaan in store display secara umum sudah baik dengan indikator branding dalam kemudahan mengenali merek Coca-Cola pada rak pajangan (display) merupakan dimensi yang paling tinggi mendapatkan skor, sedangkan perolehan hasil skor paling rendah diperoleh indikator modularity ditinjau dari segi kesesuaian rak pajangan dengan merek Coca-Cola yang baru. Keputusan pembelian yang terdiri dari pemilihan produk, pemilihan merek, pemilihan saluran pembelian, waktu pembelian, dan jumlah pembelia secara umum sudah baik dengan indikator kepercayaan terhadap merek memperoleh skor yang paling tinggi, sedangkan pemilihan berdasarkan waktu pembelian ditinjau dari ketidakteraturan pembelian mendapatkan skor yang paling rendah. In store display berpengaruh secara positif terhadap keputusan pembelian, sehingga setiap kegiatan promosi yang dibentuk dengan perencanaan yang baik dalam pelaksanaan in store display akan mempengaruhi keputusan pembelian.
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Desai, Rajendra, and N. M. K. Bhatta. "A Product Assortment Planning Model for Fast-Fashion Products in Multi-Brand Retail Outlets for Effective Supply Chain Management." Journal of Management and Entrepreneurship 16, no. 2 (2022): 1–20. https://doi.org/10.70906/20221602001020.
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Purpose Effective Product Assortment Planning is critical for fast-fashion products like clothing and accessories with short lifecycles, a large number of Stock Keeping Units and seasonality of the assortments. Traditional product-based demand forecasting approaches using past data and repeatability of purchase are not very effective for them. Emerging PAP optimization models focus on customizing retail assortment at store levels and developing attribute-based approaches. However, these models are highly complex, thus restricting their utility in the field. This paper presents a model to help plan the supply chain under these conditions. Design/methodology/approach The authors of this paper developed a model with a modified approach to make it computationally less complex and cost-effective for implementation. The authors developed a Mixed Integer Programming model and solved a Linear Programming relaxation of the model to obtain an effective solution. Findings Authors validated the model utilizing field data and inputs that could capture merchandiser experience, consumer preferences, retailer constraints and environmental factors for a national brand of leather accessories sold through multi-brand retail outlets and found that the model showed an improvement potential of over 25 % in the objective. Originality This is an original research conducted by the author, including all fieldwork, pilot implementation and analysis. Since the model was prepared from field data and also implemented to see its effectiveness, it represents a practical and usable model by the Industry straightaway. However, future researchers may implement it in multi-vendor, multi-outlet situations and update the model in accordance with fresh outputs. Research limitations/implications The model requires further testing and refinement to establish its usefulness, as the current testing was on a small set of data of a representative category. However, considering the similarities in the consumer perception and preferences, retailer constraints and environmental factors, the authors believe this approach of combining data mining with a linear integer model has the potential to deliver superior performance on most categories of fast fashion products. Practical implications Through this model, the authors attempted to close a significant gap in research concerning replenishment models for fast-fashion products applicable in emerging countries. Since critical parameters like changing customer preferences, and variation in demand due to seasonality, discounting systems etc., have been factored in a while developing the present model, it can be easily extrapolated to multiple suppliers and multiple numbers of retailers.
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Lukić, Radojko. "Evaluation of trade performance dynamics in Serbia using ARAT and Rough MABAC methods." Oeconomica Jadertina 14, no. 2 (2024): 34–44. https://doi.org/10.15291/oec.4559.
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Recently, there has been an increasing amount of literature dedicated to the importance and specifics of applying multi-criteria decision-making methods in trade. These methods, given that they are based on a mathematical approach, provide realistic results of the analysis of the treated problem. Based on that, this study investigates the dynamics of trade performance in Serbia based on the ARAT (Interval and Iterative Preference/Priority Scale), and the Rough MABAC (Multi-Attributive Border Approximation Area Comparison) method. The results of the study show that in 2023, the best performance of trade in Serbia was achieved. The worst performance of trade in Serbia was achieved in 2018. The ranking of trade performance in Serbia is as follows: 2023, 2022, 2021, 2020, 2019 and 2018. The performance of trade in Serbia has continuously improved. Effective management of human resources, investments, capital, sales, and profit contributed to this. Certainly, the positive influence of other relevant factors (foreign direct investments, new business models - multichannel sales: store and electronic, private brand, sale of organic products, the concept of sustainable development - economic, social, and environmental dimensions, the idea of social responsibility) must not be neglected. , digitization of the entire business, etc.). To achieve the target profit in Serbian trade, adequate adaptation to dynamic complex changes in the business environment and macroeconomic trends (geopolitical situation, energy crisis, inflation, exchange rate, interest rates, etc.) is important. In all this, digitizing the entire trade business plays a significant role.
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Kim, Tae Youn, and Yoon-Jung Lee. "A Study on the Scale Development of Clothing Consumption Value for Male Consumers -Focused on the Purchase Behavior in Fashion Multi-brand Store and Tailor Shop-." Journal of the Korean Society of Clothing and Textiles 39, no. 6 (2015): 885–98. http://dx.doi.org/10.5850/jksct.2015.39.6.885.
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Olufunke, Anne Alabi, Ijeoma Okeke Nnenna, Ngochindo Igwe Abbey, Chrisanctus Ofodile Onyeka, and Paul-Mikki Ewim Chikezie. "Omni-channel customer experience framework: enhancing service delivery in SMEs." World Journal of Advanced Research and Reviews 24, no. 2 (2024): 655–70. https://doi.org/10.5281/zenodo.15081729.
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The omni-channel customer experience framework offers a comprehensive strategy for enhancing service delivery in Small and Medium Enterprises (SMEs). This review examines how the integration of multiple communication and interaction channels—both online and offline—creates seamless, consistent, and personalized customer journeys, thereby improving overall service delivery. For SMEs, adopting an omni-channel approach provides significant competitive advantages by enabling customers to engage with businesses through their preferred platforms, including websites, mobile apps, social media, in-store visits, and customer service hotlines. This strategy fosters customer satisfaction, retention, and brand loyalty. By leveraging technology and data analytics, SMEs can synchronize customer interactions across channels, ensuring that customers receive a cohesive experience regardless of their entry point. Omni-channel frameworks allow businesses to track customer preferences, behaviors, and interactions, which in turn helps in delivering personalized services and timely responses. Automation tools such as chatbots and AI-driven systems further support this by providing 24/7 customer service, enhancing responsiveness and efficiency, particularly for resource-constrained SMEs. The integration of physical and digital touchpoints is crucial in creating a seamless experience. For example, customers may research a product online, visit a physical store to experience it firsthand, and then complete the purchase through a mobile app. SMEs that effectively adopt an omni-channel strategy can cater to evolving customer expectations and deliver more flexible, adaptive service offerings. Moreover, this framework helps in gathering and analyzing customer data from various touchpoints, offering valuable insights into customer behavior and preferences. These insights enable SMEs to continuously refine their service delivery, anticipate customer needs, and innovate their business models. In conclusion, implementing an omni-channel customer experience framework empowers SMEs to enhance service delivery by providing consistent, personalized, and responsive interactions across multiple platforms. This approach is key to maintaining competitiveness, improving customer satisfaction, and fostering long-term growth.
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Yadav, Neetu. "IKEA Inc.: the India way." Emerald Emerging Markets Case Studies 10, no. 1 (2020): 1–9. http://dx.doi.org/10.1108/eemcs-05-2019-0098.
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Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in India in 2017 with its first store in Hyderabad. However, it was yet to open it in 2018. The case emphasizes upon understanding the global strategy of IKEA, positioning itself in the fragmented Indian furniture industry, managing differences in emerging markets and adapting to the local environment of the particular country. The case highlights how adaptability can create a new competitive advantage in managing global strategy in different countries of emerging markets. Complexity academic level This case study is developed for post-graduate management programs as an MBA, Executive MBA and executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.
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Daffa Maulana and Ani Yuningsih. "Hubungan Brand Image dengan Keputusan Pembelian Produk Mayoutfit Bandung." Bandung Conference Series: Communication Management 5, no. 1 (2025): 563–70. https://doi.org/10.29313/bcscm.v5i1.18092.
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Abstract. The fashion industry in Bandung has significantly progressed, as reflected in the number of businesses in fashion, ranging from distro, factory outlets, department stores, to clothing brands. Increasing competition drives companies to pay more attention to their marketing communications. Brand image is a crucial factor influencing purchase decisions. Mayoutfit is a clothing brand that offers a wide range of women’s outfits. This research is important to examine the relationship between brand image strength and purchase decisions of Mayoutfit products in Bandung. This study uses a quantitative method with a correlational approach to test the existence of a relationship between variables. The research population consists of Mayoutfit Store Gegerkalong Bandung customers in November 2024. The sampling technique employed is total sampling. The results indicate a relationship between brand image and purchase decisions at Mayoutfit Store Gegerkalong Bandung, with a correlation coefficient of 0.632. The relationship is strong, significant, positive, and unidirectional. It can be concluded that the stronger the brand image of Mayoutfit, the greater the impact it has on purchase decisions. Abstrak. Industri fashion sudah cukup maju di Kota Bandung, tercermin dari banyaknya pelaku usaha dibidang fashion mulai dari distro, factory outlet, dapartemen store, dan clothing. Persaingan yang semakin ketat mendorong perusahaan untuk lebih memperhatikan bagaimana mereka melakukan komunikasi pemasaran. Brand image merupakan faktor krusial yang memengaruhi keputusan pembelian. Mayoutfit merupakan sebuah clothing yang menyediakan berbagai kebutuhan outfit wanita.Penelitian ini dirasa penting dilakukan untuk menguji bagaimana kekuatan brand image dengan keputusan pembelian produk Mayoutfit Bandung. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional untuk untuk menguji terdapat atau tidaknya hubungan antar variabel. Populasi penelitian adalah konsumen Mayoutfit store Gegerkalong Bandung pada bulan November 2024. Teknik pengambilan sampel menggunakan teknik total sampling. Hasil penelitian menunjukkan bahwa terdapat hubungan antara brand image dengan keputusan pembelian pada Mayoutfit store Gegerkalong Bandung dengan hasil uji korelasional sebesar 0.632. Kategori hubungan kuat, signifikan, positif, dan searah. Dapat disimpulkan bahwa semakin baik brand image pada Mayoutfit maka akan semakin baik pula dampak yang diberikan bagi keputusan pembelian.
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Mahapatra, Sabita, and Saumya Sharma. "My experience of laptop purchase." Emerald Emerging Markets Case Studies 6, no. 2 (2016): 1–13. http://dx.doi.org/10.1108/eemcs-04-2015-0060.
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Subject area Marketing/Consumer behaviour. Study level/applicability The case can be used for the postgraduate students and executives in a first-year Marketing Management class for an introductory session on understanding consumer decision in a business-to-consumer context. The case can be also used in a second-year elective course on Consumer Behaviour for the topic on consumer decision-making journey and managing customer experience through service excellence. This case would be most befitting to be used for the first introductory session of 75 minutes to give an overview on consumer behaviour. Case overview The dismal failure of Natasha’s desktop while preparing an important presentation due for submission compels Natasha (the protagonist) to make up her mind to buy a laptop. After consulting her friends and relatives, followed with intense search from different retail stores, Natasha finally decides to buy a Sony laptop from a multi-brand retail outlet with a price discount and freebies. Finally, when Natasha settled down to work on her new laptop on her pending presentation, she confronts some problem. Unable to identify the problem, she contacted the store sales representative to resolve the problem. However, the representative’s ineffectiveness in addressing the problem and promptly delivering the service leaves Natasha in a state of uncertainty and confusion. She seemed to be in a fix and undecided, wondering whether she should immediately rush to the repair centre with her desktop to fix the problem for the time being or she should leave the laptop and wait till the problem gets resolved. Expected learning outcomes The case aims to provide interesting inputs on various phases of consumer decision-making journey and appropriate marketing strategy for each phase. The objective is to make students appreciate how poor after-sales service results in post-purchase dissonance and conflict in the consumer's mind. The case provides an opportunity for students to come up with possible solutions to resolve the post-purchase dissonance and conflict and share their views or ideas of how a seller can create a lasting impression in the mind of the buyer. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing