Academic literature on the topic 'Multichannel shopping'
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Journal articles on the topic "Multichannel shopping"
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Harris, Patricia. "Multichannel shopping well-being: a narrative-based examination." Qualitative Market Research: An International Journal 20, no. 3 (June 12, 2017): 354–69. http://dx.doi.org/10.1108/qmr-06-2016-0055.
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Purpose The purpose of this research is to investigate whether and how shopping well-being emerges from multichannel shopping. The multichannel shopper has more choice of where, when and how to shop, and could potentially experience greater shopping well-being than the single-channel equivalent. On the other hand, it is possible that multichannel shopping creates levels of complexity for consumers in terms of their channel decision processes, and therefore, the potential increase in shopping well-being may not actually occur. Design/methodology/approach An interpretive approach is adopted and narratives are used to provide a focus on the multichannel shopper’s lived experiences. Narrative generation was conducted with 12 participant shoppers from across the UK in March and April 2016. Findings Multichannel retailing does not deliver universally enhanced shopping well-being. Findings suggest that while well-being is enhanced by some aspects of multichannel shopping, diminished well-being is a more frequent outcome. Six themes emerged from the narratives delineating aspects of multichannel shopping which diminish well-being: finding what you want; ease and flexibility; staying in control; getting a fair deal; pleasure and fulfilment; guilt, regret and annoyance. Originality/value This research makes three contributions to our understanding of shopping well-being: by providing more in-depth insight than previous studies, by examining all shopping activity rather than recreational/discretionary shopping and by examining shopping well-being from a multichannel rather than single-channel perspective.
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Chiou, Jyh-Shen, Szu-Yu Chou, and George Chung-Chi Shen. "Consumer choice of multichannel shopping." Internet Research 27, no. 1 (February 6, 2017): 2–20. http://dx.doi.org/10.1108/intr-08-2013-0173.
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Purpose Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine the effects of the customer-sales associate relationship, customers’ receptiveness to online store shopping, and their interaction effects on the customer’s attitude toward multichannel shopping behavior when the firm decides to establish an online store as the online channel. The authors also examine how customers’ multichannel shopping behavior affects their future spending intentions. Design/methodology/approach Survey data were collected by soliciting 231 customers who purchased cosmetics in department stores within the past three months. Subjects were asked to give their overall evaluation of their offline and online shopping experiences in the last three months. Findings Results show that the customer-sales associate relationship significantly reduces customers’ attitude toward searching offline but purchasing online. Receptiveness to online store shopping has significant effects on customers’ attitude toward multichannel shopping behaviors regardless of whether they search or purchase via the online channel. The customer-sales associate relationship also moderates the relationship between customers’ receptiveness to online store shopping and multichannel shopping behaviors. Finally, unlike other types of online and offline multichannel shoppers who display higher future spending intentions when the physical store decides to open an online store, those who prefer physical stores for both information searching and product purchasing display lower spending intentions. Originality/value To the best of the authors’ knowledge, this paper is the first to use customer-sales associate relationships to investigate consumers’ attitude toward multichannel shopping behavior. The findings provide meaningful implications for service providers that use sales associates to increase consumers’ value via face-to-face service, but find it challenging to go online.
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Venkatesan, Rajkumar, V. Kumar, and Nalini Ravishanker. "Multichannel Shopping: Causes and Consequences." Journal of Marketing 71, no. 2 (April 2007): 114–32. http://dx.doi.org/10.1509/jmkg.71.2.114.
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Chen, Ja-Shen, Hung-Tai Tsou, Cindy Yunhsin Chou, and Ciou-Hua Ciou. "Effect of multichannel service delivery quality on customers’ continued engagement intention." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (October 4, 2019): 473–94. http://dx.doi.org/10.1108/apjml-12-2018-0508.
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Purpose Drawing on the extant multichannel service quality literature and customer needs regarding the experiential value of online and offline shopping, the purpose of this paper is to examine the relationships among multichannel service delivery quality (MSDQ), customer experiences, continued engagement intentions and customer involvement. Design/methodology/approach A research model with five hypotheses was proposed. Data were collected from 911 Taiwanese consumers who had a minimum of two years of multichannel shopping experience. The consumers were asked to complete a survey about their experience with MSDQ. Structural equation modelling was adopted to analyse the data. Findings The results of the analysis suggest that MSDQ positively impacts customer experiences, which in turn influence their continued engagement intentions. Furthermore, the analysis found that customer involvement positively moderates the effects of MSDQ on customer experiences. Research limitations/implications This study adopts the customer experience view to examine the effect of a holistic MSDQ design (including information transparency and accessibility and channel integration) on continued engagement intentions. By integrating a different conceptual lens, this study investigates the relationships among multichannel service quality, customer experiences and customer involvement, which adds alternative insights to the existing findings. Practical implications Managers must provide approaches to enhance the customer experiential values of utilitarianism, aesthetic appeal and playfulness; facilitate the information flow to be transparent and easily accessible; and provide different degrees of service based on customers’ experiences with their multichannel services to satisfy all consumers’ shopping needs. Originality/value The literature has focussed primarily on service providers’ technology capabilities and resources to design multichannel delivery systems. However, this study develops an MSDQ model and investigates its effects on customers’ experiences and continued engagement intentions.
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Lee, Hyun‐Hwa, and Jihyun Kim. "Gift shopping behavior in a multichannel retail environment." International Journal of Retail & Distribution Management 37, no. 5 (April 24, 2009): 420–39. http://dx.doi.org/10.1108/09590550910954919.
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Kim, Jihyun, and Hyun-Hwa Lee. "“I Love the Value From Shopping at Mass Merchants!” Consequences of Multichannel Shopping Value." Journal of Marketing Channels 21, no. 1 (January 2014): 18–30. http://dx.doi.org/10.1080/1046669x.2013.830801.
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Mahrous, Abeer A., and Salah S. Hassan. "Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market." Journal of Travel Research 56, no. 8 (November 15, 2016): 1049–64. http://dx.doi.org/10.1177/0047287516677166.
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The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.
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Kumar, V., and Rajkumar Venkatesan. "Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior." Journal of Interactive Marketing 19, no. 2 (January 2005): 44–62. http://dx.doi.org/10.1002/dir.20034.
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Oh, Hyunjoo, and Kyoung‐Nan Kwon. "An exploratory study of sales promotions for multichannel holiday shopping." International Journal of Retail & Distribution Management 37, no. 10 (September 4, 2009): 867–87. http://dx.doi.org/10.1108/09590550910988048.
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Singh, Shekhar, and Sandeep Srivastava. "Engaging consumers in multichannel online retail environment." Journal of Modelling in Management 14, no. 1 (February 11, 2019): 49–76. http://dx.doi.org/10.1108/jm2-09-2017-0098.
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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the basis of the knowledge gained from multichannel retailing and e-commerce literature. Then, the model is empirically tested, with primary data collected from 344 customers, using structural equation modelling. The data are collected from customers across two product categories: electronics and fashion. Findings The results reveal that perceived usefulness, perceived risk and perceived self-efficacy are important drivers of online consumer behaviour for continued usage. The multi-group analysis confirms the moderation influence of platform type for some relationships across electronics and fashion. Practical implications The findings underline the importance of multichannel complementarity across electronics and fashion. The preference of mobile devices for fashion and traditional devices such as computers for electronics provides valuable insights for online retailers towards management of multichannel e-commerce ecosystem. Originality/value In Indian context, this is the first empirical research on online multichannel retail setting, studying the impact of diverse channel formats on different product categories. The study’s findings give empirical basis to online retailers to look out for right product–channel fit strategy for engaging consumers in the long run.
Dissertations / Theses on the topic "Multichannel shopping"
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OLIVEIRA, FELIPE ANDRADE. "PERCEIVED RISK AND SHOPPING ORIENTATION: AN EMPIRICAL STUDY IN MULTICHANNEL RETAIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=31559@1.
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Diversos estudos sobre risco percebido em compras online têm sido realizados, porém poucas foram as pesquisas que compararam a percepção de risco do consumidor entre canais distintos de uma mesma empresa de varejo. Da mesma forma, também são poucos os estudos encontrados na literatura que
consideram o efeito da orientação para compras sobre a propensão do consumidor realizar compras online. Nesta pesquisa, conduziu-se um survey em uma amostra de 397 consumidores de um grande varejista multicanal, para mensurar a percepção de risco e a orientação de compra predominante em decisões de compra que privilegiam um dos canais disponibilizados pela empresa – Internet ou suas lojas físicas. Os resultados obtidos sugerem que o risco de desempenho e a orientação por conveniência são predominantes para a escolha do canal utilizado para a busca de informações, enquanto que os riscos de tempo, psicológico e financeiro são relevantes para a escolha, pelo consumidor, do canal em que será
efetuada a transação de compra. Os consumidores que buscam informações no canal online, mas efetivam a compra na loja física, parecem perceber risco financeiro e risco de tempo (ou de conveniência) mais elevados do que os consumidores que privilegiam a loja online para essas duas etapas do processo de
compra. Os consumidores que buscam informações na loja física, mas preferem efetuar a transação na loja online, parecem perceber maior risco de desempenho, sendo orientados mais por recreação do que os consumidores que tanto buscam informações quanto efetuam a transação no canal online.Many studies on perceived risk in online shopping has been made, but few of them compared the consumer s risk perception between different channels of the same multichannel company. Similarly, there are few studies in literature that consider the effect of shopping orientation on the propensity of consumers to make purchases online. In this study, a survey was performed in a sample of 397 consumers of a large multichannel retailer, to measure the predominant risk perception and purchase orientation in purchasing decisions that decide the choice of one of the channels offered by the company - Internet or their physical stores. The results suggest that the performance risk and convenience orientation are predominant in the choice of channel used for information search, while the time, psychological and financial risks are relevant to make a purchase. Consumers who seek information on the online store but buy in physical store seem to perceive higher financial and time risks (or convenience) than those consumers who prefer to use the online channel for these two buying process stages. Consumers who seek information on the physical store prefer to complete the transaction online store seem to realize higher performance risk and are more recreational oriented than consumers who seek information and buy the product on the online store.
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CASTRO, RENATA SILVEIRA DE. "ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15315@1.
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A percepção de risco em compras online é apontada por diversos autores
como o obstáculo para o crescimento do comércio eletrônico. O varejo pela
Internet torna impossível a avaliação de atributos tangíveis pela impossibilidade
de examinar fisicamente o produto. No caso de alimentos, a Internet ainda é um
canal muito pouco explorado, já que as conseqüências de um produto estragado
podem ser potencialmente severas, causando danos à saúde. Este estudo
pretendeu, através de um levantamento em uma amostra dos clientes de uma rede
de supermercados do Rio de Janeiro, comparar o risco percebido na compra
online de alimentos perecíveis por clientes dos diversos canais do supermercado.
Os resultados apresentaram evidencias de que a compra de alimentos perecíveis é
percebida como mais arriscada por clientes da loja física do que clientes da
Internet e que o risco de desempenho/físico desempenha o papel mais importante
na percepção do risco total.The perceived risk in online shopping is seen by many authors as an obstacle for the growth of electronic commerce. The online retailing makes impossible for customers to evaluate the tangible attributes due the impossibility of physical examination of the product. In the case of groceries, the Internet still is an unexplored channel, once the consequences of a spoiled product can be potentially severe, causing damage to one`s health. This study intended, through a sample of customers of a supermarket chain located in Rio de Janeiro, to compare the perceived risk in online shopping of groceries through customers of different channels of the supermarket. The results presented evidences that the shopping of groceries is perceived as more risky by costumers of physical store than by costumers of Internet and that the performance/physical risk represents the most important role in risk perception.
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Xu-Priour, Dong Ling. "Multichannel shopping behavior : a comparison between chinese and french consumers in the cosmetics market." Rennes 1, 2009. http://www.theses.fr/2009REN1G005.
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Résumé : La connaissance des comportements de choix en matière d’offre multicanal devient de plus en plus importante pour les entreprises internationales et les marketers, en particulier pour les entreprises et les distributeurs français en Chine. Contrairement aux autres études qui comparent ces différences concernant une ou deux dimensions et leurs liens. Le but de cette étude est double. Premièrement, il vise à explorer et à comparer les différences et les similitudes dans les déterminants et attitudes à l'égard des canaux et leur utilisation entre les marchés français et chinois des cosmétiques. Deuxièmement, elle montre les différents effets des facteurs culturels sur les déterminants de l'attitude à l'égard du multicanal pour mieux comprendre ces différences. Les résultats ont montré qu'il existe des différences remarquables et des similitudes dans ces concepts et leurs liens entre les deux cultures : les facteurs prédictifs d'attitude envers les magasins (l’achat plaisir, la confiance dans le magasin, moins d'acceptation de nouvelles marques, les attitudes envers l’achat en magasins) sont en général plus importants pour les Chinoises que pour les Françaises. En revanche, les facteurs prédictifs d'attitude envers l'achat à domicile (commodité, pression du temps, perception du risque moins élevé et attitudes envers l'achat à domicile) sont en général plus importants pour les Françaises que pour les Chinoises. Les différents effets des facteurs culturels sur les déterminants ont également été trouvés différents selon les cultures : de façon générale, l’orientation vers le passé a un effet plus fort sur la perception de l’achat plaisir que l'orientation vers le futur. Les individualistes ont également un effet plus important sur la commodité et la perception des risques que les collectivistes, et les "monochroniques" sont davantage liées aux contraintes de temps que les "polychroniques". Cette étude sur le comportement du choix du multicanal des consommateurs entre deux cultures dissemblables - la culture occidentale (France) et la culture orientale (Chine) - étant la première du genre. Nos résultats fournissent des contributions théoriques et managériales aux managers des entreprises et des distributeurs occidentaux et orientaux : en particulier, pour les Français en Chine afin d’améliorer leurs décisions marketing à long terme concernant l'entrée sur le marché chinois d’une part, et pour aider à prendre leur décision marketing à court terme face à la concurrence, d’autre part. Enfin, les limites de la recherche et des suggestions pour les recherches futures sont également fourniesUnderstanding the cross-national differences in consumer multi-channel choice behavior is becoming increasingly important for international firms and marketers, especially for French companies and retailers in China. Unlike other studies that compare these differences in one or two dimensions and their links. The purpose of this study is therefore twofold. First, it aims to explore and compare the differences and similarities in four predictors and attitude towards and the use of channels between the French and Chinese cosmetic markets. Second, based on these differences, it shows furthermore the different effects of cultural factors on the determinants of attitudes toward multichannel to better understand these differences. The findings showed that there are remarkable differences and similarities in the above research concepts and their links across both cultures: the predictors of attitude towards in-store shopping channels (i. E. Enjoyment, trust in the store, less acceptance of new things, attitudes towards in-store channels) are more important to the Chinese than to the French. By contrast, the predictors of attitude towards in-home shopping channels (i. E. Convenience, time pressure, risk perception, and attitudes towards in-home channels) are more important to the French than to the Chinese. The different effects of cultural factors on predictors were also found differ with cultures: In general, past time orientation has a higher effect on enjoyment than future time orientation, individualists also have a stronger effect on convenience and risk perception than collectivists, and “monochron” is related more to time pressure than “polychrons”. As the first study of such a comparative research term across two dissimilar cultures-Western France and Eastern China, this study provide both theoretical and managerial evidences for the managers of Western and Eastern retailers and firms. In particular, for those managers of French and Chinese: for their marketing long-term decisions about market entry or exit one part, and for their marking short-term decisions about marketing effort on competition advantages on the other part. Finally, the research limitations and suggestions for future researches are also provided
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Noh, Mijeong Warfield Carol L. "Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/FALL/Consumer_Affairs/Dissertation/Noh_Mijeong_24.pdf.
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Anja, Jablanović, Özden Aylin Çakanlar, and Christiane Hohls. "Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.
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Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These concepts were measured separately in-store and online, in order to be compared. The purpose was to find out which concept is inconsistent so the authors could make recommendations for improvement to fast fashion retailers. The research approach was a mixed method approach and the chosen research design was cross sectional, using quantitative research to corroborate qualitative research findings. The results from a quantitative questionnaire of 263 experienced fast fashion consumers in Sweden show that the consistency varies between the concepts. The qualitative study was done at two occasions on a sample of six interviewees in each focus group, and gave a deeper understanding for why the shopping experience was or wasn't consistent. The qualitative results varied amongst the individuals and show that reasons for being inconsistent are intrusive salesmen, insufficient size measuring tools, long queues, lack of tactility and the most interesting of all: making better return and ordering policies. The future lies in making it easier to order online, in order for the consumer to be able to experience the product in real life, through staff-free fitting rooms and showrooms and such, rather than making the experience better online. The future seems to lie in solving the reverse of the start point of this study, namely translating online to in-store experiences.
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Westerlund, Johanna, and Mikael Westin. "Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-359435.
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Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. Methodology - The study applied a qualitative case study where semi-structured interviews was held with employees of a firm representing the case of an exploited firm. Findings - The empirical findings suggest that showrooming may affect the exploited firm in the areas; profits, offerings, channels, and personnel. Profit-losses due to showrooming may force the exploited firm to reduce number of personnel and working hours, decrease store areas and close of unprofitable stores, change the product and services offered, change how products are displayed, and in what channels the products are available. Further it may give rise to internal channel conflicts, and affect personnel motivation and sales performance. Practical Implications - A perceived showroomer should be treated as a paying customer to avoid misjudgment of character and a loss in service level. Private labels and exclusive selling rights allow for higher profits while reducing showrooming opportunities. In addition to this, rewards for cross-channel retention, synchronized channel information, and price consistency across channels may reduce internal conflicts. Contribution - This study contributes to the young research area of showrooming by assessing the effects an exploited firm may encounter when faced with showroomers.
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Manß, Rico. "Cross-channel integration: A consumer and supplier perspective." HHL Leipzig Graduate School of Management, 2020. https://slub.qucosa.de/id/qucosa%3A73877.
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With the rise of the Internet and the emergence of online shopping, traditional retailing has transformed substantially. Retailers have developed multichannel strategies and, in particular, have integrated their offline channels with online channels. Such an integration of offline and online channels is associated with the concept of cross-channel integration. This cumulative dissertation aims to investigate cross-channel integration holistically from a demand point of view and a supply point of view. It consists of four independent studies embedded in an overarching introduction and conclusion part. The first study provides the conceptual base by conducting a systematic literature review. It identifies, analyzes, structures, and extracts 169 publications in the research field of cross-channel integration and concludes by suggesting two dominant paths for future research. These two research directions are addressed in three subsequent empirical studies. One empirical study focuses on the consumer perspective by investigating channel switching behavior. It finds that customers have a fundamental need for certainty within and after the buying process when it comes to channel switching. The remaining two studies are related to the supply side of cross-channel integration and investigate effects of strategies, retailers can deploy when integrating channels. One study assesses the profitability of a channel addition. It establishes that adding an offline store to online channels increases profits absolutely, but reduces the profit margin in the short run. The other study related to the supply side conceptualizes cross-channel technologies along the customer’s purchase process and experimentally assesses one of these technologies. Finally, based on the insights of the four independent studies, the dissertation concludes by summarizing the contribution and by deriving overarching implications for researchers and practitioners, the latter are equipped with a checklist for cross-channel integration.
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Bilgicer, Hasan. "Driver and Consequences of Multichannel Shopping." Thesis, 2014. https://doi.org/10.7916/D8WS8RDJ.
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Previous research has investigated what happens when customers start utilizing more than a single sales channel (i.e., become multichannel). This research stream has identified two key consequences of multichannel usage. First, Shankar et al. (2003) and Hitt and Frei (2002) determine that customers using an internet channel in addition to the traditional brick-and-mortar channel are more loyal than customers who use a single channel. Sousa and Voss (2004) explain that these higher customer retention rates are because of increased coordination between channels; the coordination among channels increases customer satisfaction, which improves retention rates. Second, Neslin et al. (2006), Thomas and Sullivan (2005), Kumar and Venkatesan (2005), Venkatesan et al. (2007), Ansari et al. (2008), and Kushwaha and Shankar (2008) determine that on average multichannel customers spend more than single channel customers. Although plenty of research exists about multichannel customer management, there is relatively little known about the drivers that induce customers to adopt a new channel. Additionally, previous research has mainly focused on the short term effects and has not attempted to quantify, if any, the long-term effects of multichannel usage.
This dissertation examines multichannel customers' decisions. Specifically, I address the following questions: (1) What factors lead customers to adopt new sales channels? and (2) What is the long-term effect of multichannel shopping on customers' spending?
The first essay investigates the drivers of new sales channel adoption. In this essay, I propose a conceptual framework grounded in diffusion theory, and test this framework on longitudinal data from a major catalog company using a discrete-time, hazard model. This essay contributes to the marketing literature by providing empirical evidence that social influence impacts the timing of new channel adoption. I find that longer tenured customers are more eager to adopt a new channel and less impacted by social influence. I also find that customers adopt a physical store at a faster rate than an Internet store. Moreover, social influence and customer tenure play more important roles when customers adopt an Internet channel than a brick-and-mortar channel. In contrast, marketing activities play a more important role in customers' adoption of the physical store than in the customer's adoption of the internet channel. These new findings have implications for identifying early adopters and accelerating the diffusion of a new channel.
The second essay is the first study to look at how multichannel shoppers' spending pattern changes over time, and is distinctive from past research which examines multichannel customers' spending only in the short term. For this study, I examine longitudinal data from a major U.S. retailer. My empirical analysis is likely to be affected by self-selection bias because heavy users may self-select themselves into using more than one channel. To control for such bias, I combine different panel data econometrics techniques with the propensity score matching method. The results provide empirical evidence that multichannel customers increase their spending when they initially start to use a new channel. In the long run, however, I find that the difference between multichannel and mono-channel customers' spending disappears. The findings have implications for predicting revenue streams from multichannel customers over time. Methodologically, this study is the first to combine dynamic panel data estimation with the propensity score matching. In addition, several papers in social sciences rely on aggregate level data (for example, zip code level demographics from U.S. Census), to create matched pairs. These papers are criticized as some scholars (Gensler et al., 2012) argue that zip code level data do not provide sufficient information to construct functional matched pairs. To address this issue, I create matched pairs based on U.S. Census data and household level data. The findings show that the estimates obtained by both matching procedures are exceptionally similar results.
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Lin, Yi-Ling, and 林易岭. "The relationship among multichannel customer value, shopping motive and purchase intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62461035440786887157.
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碩士國立高雄第一科技大學
行銷與流通管理研究所
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With the emergence of cloud technology, the popularity of mobile commerce, more and more enterprises adopt an integrated Clicks and Mortar approach. A click and mortar company includes online and offline components, typically a website and a physical store. Thus enterprises can fulfill various consumers’ needs by becoming a multichannel retailer. However, enterprises have many considerations before setting up a new marketing channel as it requires huge investments of capital and technology. Thus, this study investigates whether a company should transition to multichannel retailer, and discusss consumer behavior. In the past, most research focused on customer value, shopping motive and purchase intention in single channel marketing. The purpose of this paper is to examine these three variables in the context of multichannel marketing. Customer values are divided into utilitarian and hedonic shopping values. Which value will have a tendency towards offline or online channel and consumers’ shopping motive are then investigated. Finally, the study discusses the relationship between shopping motive and purchase intention in multichannel environment, and discusses whether the O2O (Offline to Online and Online to Offline) consumer behavior existed. In the present study, we took multichannel retailer industry as our research object. The convenience sampling method was used to collect the data needed for this study. A total of 386 valid questionnaires were collected from consumers who had shopped in multichannel stores (Click and Mortar companies). Hypothesis of this study was investigated using a structural equation modeling (SEM) with statistics software SPSS 20.0 and AMOS 20.0. The study found that multichannel retailing is the future trend; our major findings were summarized as follows: first, consumers’ hedonic value was the main factor which impacts their shopping motives in multichannel environment. Second, convenience was the main motive factor of that influences consumers’ choice of purchasing channel. Third, O2O consumer behavior existed under multichannel environment. The study concludes with theoretical and practical implications for multichannel retailing, and suggestions for future research.
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Oliveira, Sofia Isabel Barbosa de. "The Portuguese fashion consumer’s shopping orientations and channel selection in a multichannel environment." Master's thesis, 2014. http://hdl.handle.net/10071/8631.
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O aparecimento da internet mudou completamente a vida dos consumidores. Especificamente o retalho multi-canal tem possibilitado que os consumidores comprem de formas nunca antes imaginadas. Mas será que os consumidores portugueses estão a aproveitar as vantagens desta oportunidade?
A utilização da internet por parte dos portugueses está ainda muito relacionada com a pesquisa de informação. Na verdade, 84% dos portugueses nunca tinha efectuado compras através da internet em 2013. Para além disso, o sector da moda é um sector muito específico. Será que os consumidores estão dispostos a abdicar da possibilidade de sentir e ver os produtos na loja, em troca de conveniência e tempo livre prometidos pelo canal online?
Dados obtidos através de um questionário aplicado (N=454) sugerem que o consumidor português de moda é um consumidor sinérgico desligado. Este consumidor tende a usar ambos os canais (online e offline) para pesquisar sobre os produtos antes de efectuar a compra, mas a compra é normalmente feita nas lojas físicas das marcas.
O presente estudo adaptou a Teoria do Comportamento Planeado, combinada com a utilização de variáveis de Orientação para a Compra, bem como de variáveis de seleção de canais de compra, num contexto de retalho multi-canal. Numa fase mais avançada da análise, a amostra foi segmentada tendo em conta as varíaveis Género, Idade, e Marca.
Tendo em conta que não existem muitas investigações desenvolvidas em torno do estudo do consumidor portugês de moda, nem mesmo do comportamento do consumidor português num contexto de retalho multi-canal, o presente estudo contribui com novas perspectivas sobre este consumidor.The advent of the internet came to change consumers’ life in multiple ways. Specifically multichannel retailing is allowing consumers to shop in ways never thought before. But are Portuguese consumers taking advantage of this opportunity? Portuguese consumers’ usage of internet is still mainly related with searching for information on products and consulting products’ reviews, as 84% of them have never purchased on the internet. Moreover, the fashion industry is very specific. Are consumers willing to give up the possibility to see and touch clothing, in exchange for the convenience and free time promised by the online channel? Empirical evidence, based on data from a questionnaire applied to a sample of 454 individuals suggests that the Portuguese Fashion Consumer is a Synergic Offline Consumer. This consumer tends to search for information on products prior to making the actual purchase on both the online and offline platforms provided by the brands, but the actual purchase is usually done at brands’ physical stores. The present research adapted the Theory of Planned Behaviour, which was combined with the usage of several Shopping Orientations as well as with customer channel selection variables in a multichannel environment. Moreover, the sample was segmented according to variables Gender, Age, and Brand. Considering that there are not many studies developed around Portuguese fashion consumption, or concerning the usage of offline and online platforms in a multichannel retailing context, this study provides new insights into the knowledge of the Portuguese consumer behaviour.
Book chapters on the topic "Multichannel shopping"
1
Nopnukulvised, Charanya, Laden Husamaldin, and Gordon Bowen. "The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping." In Leveraging Computer-Mediated Marketing Environments, 125–42. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7344-9.ch006.
Full textAbstract:
Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through multichannel shopping in order to stimulate purchase. The purpose of this chapter is to emphasize the importance of hedonic shopping value in the context of multichannel shopping (in store, website, catalogue, mobile, and social media). The benefits of this chapter are evaluation of the strengths and weaknesses of each channel from the perception of the five channels for apparel shopping based on 18 hedonic shoppers in central London by using semi-structured interviews. The result shows that store and website gain the highest in the level of hedonic shopping value for apparel shopping and those are the most likely channels in which hedonic shoppers intend to shop for apparel in the future, while shopping via catalogue shows the lowest score of both hedonic shopping value and purchase intention. This chapter suggests that exploring the hedonic shopping value that consumers derive across five channels can enhance the understanding of hedonic shopping value in the context of the multichannel shopping environment.
2
Andreini, Daniela, and Giuseppe Pedeliento. "Is Multichannel Integration in Retailing a Source of Competitive Advantage?" In Handbook of Research on Retailer-Consumer Relationship Development, 471–89. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6074-8.ch025.
Full textAbstract:
Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, Internet, and mobile shopping) in order to sell and distribute products and the related post-sales services. The purpose of this chapter is to investigate how shoppers perceive three different multichannel integration models in retailing: independent, database, and full-integrated models. The results of a qualitative enquiry and a quantitative survey reveal that when consumers choose among different multichannel retailers, the retailer's brand reputation, the experience with other shopping channels of the same retailer, and the Website design are the most cited factors influencing their purchasing decision. Even though findings disclose that respondents do not perceive multichannel integration as a driver of their shopping choices, the qualitative data indicates the existence of a respondents' attitude towards the multichannel integration, measured in this chapter through an exploratory and a confirmatory factor analysis in the quantitative survey.
3
Ladwein, Richard, Thouraya Ben Achma, and Mohamed Slim Ben Mimoun. "Critical View of Multiple Channels Retailing." In Advances in Marketing, Customer Relationship Management, and E-Services, 302–13. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch017.
Full textAbstract:
The aim of this chapter is to better understand the gap that exists between the literature dealing with multiple channels shopping behavior and the actual shoppers' behavior. Adopting a critical analysis of a large literature of research articles dealing with consumer behavior and retailing in a multiple channel context, covering the period from 2002 to 2020, this chapter identifies an important gap in the literature: generally the authors define the different situations of multiple channels retailing (e.g., multichannel, crosschannel, and omni-channel) from the company point of view, and the main distribution channels presented in the literature review do not reproduce the richness of variety of channels available to the shoppers. Implications for future research related to multiple channel retailing and shopping behavior are discussed.
4
Ahlskog, J. Eric. "Benefits of Regular Exercise: Disease-Slowing?" In Dementia with Lewy Body and Parkinson's Disease Patients. Oxford University Press, 2013. http://dx.doi.org/10.1093/oso/9780199977567.003.0031.
Full textAbstract:
Our culture has seen a generational shift in activity levels. In the 1950s everyone walked. How do I know? I grew up in the 1950s. Cars were typically reserved for day trips or vacations, except for people living in the country. Garages had one stall. Shopping malls had not proliferated and people walked to stores; children did not take buses to school, except for farm kids. Snow was removed with shovels, and grass was cut with push mowers. In a half-century, this scene has changed and we have adopted a sedentary lifestyle. Further contributing to this lifestyle is the proliferation of video games, multichannel TVs with remote controls, and computers. Blue collar work is increasingly done overseas. A sedentary culture should favor those with DLB or PDD, right? Lewy-related parkinsonism is physically challenging. With our cultural change, there is no longer a need to get up from the chair and walk very far. In fact, a lift chair with a motor will make it easy to stand. Ostensibly, this is all good. However, there is a dark side to this scenario, which is the focus of this chapter. As you have probably already surmised, we are going to enlarge on that old adage “if you don’t use it, you lose it.” It turns out that there is much truth in that statement, documented in scientific and medical journals. Exercising is easy when one is young and energetic, but it becomes increasingly difficult in middle age; it is downright hard during senior years, even with no neurologic or orthopedic conditions. Excuses and alternatives can easily sidetrack the best of intentions. Anything this difficult needs a compelling rationale. This chapter will summarize the scientific evidence suggesting that vigorous exercise has a biological effect on the brain that may well counter neurodegeneration and brain aging. The term exercise is used in a variety of ways. In this chapter, the focus is on aerobic exercise, which will also be referred to as vigorous exercise. This is exercise sufficient to induce sweating and raise the heart rate.