Relevant bibliographies by topics / Multichannel strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Multichannel strategy'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Multichannel strategy"

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Xu, Li. "Study of Synchronization Strategy Based on Timestamp." Advanced Materials Research 989-994 (July 2014): 3629–32. http://dx.doi.org/10.4028/www.scientific.net/amr.989-994.3629.

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Aiming at the characteristics of the traditional multichannel rendering synchronization strategy and the existing problems, the paper proposes a new multichannel rendering synchronization strategy based on timestamp and makes a horizontal comparison between the experimental results and the traditional strategies, as well as verifies the advantages on systematic stability and fault tolerance of network transmission. The strategy will be suitable for using in a clustered, massive and high reliable multichannel system.
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Stojkovic, Dragan, Stipe Lovreta, and Zoran Bogetic. "Multichannel strategy - the dominant approach in modern retailing." Ekonomski anali 61, no. 209 (2016): 105–27. http://dx.doi.org/10.2298/eka1609105s.

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The purpose of this paper is to thoroughly analyse the concept of multichannel strategy, focussing on retail, to enable the academic community and marketers to better understand its advantages and disadvantages. This paper presents a comprehensive literature review and financial data analysis. The authors have analysed the financial data of 88 retail companies in the 2007 to 2014 period, and have proven that the importance of multichannel strategy has grown with the emergence of e-commerce. The main hypothesis is that the multichannel concept dominates modern marketing channels because it is w
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Jacobs, Lucy. "Creating a multichannel eBusiness strategy." Interactive Marketing 2, no. 4 (2001): 319–26. http://dx.doi.org/10.1057/palgrave.im.4340603.

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Sánchez-Pérez, Manuel, Antonia Estrella-Ramón, Cristina Segovia-López, and María B. Marín-Carrillo. "Multichannel Retailing and Consumer Behaviour." International Journal of Applied Behavioral Economics 3, no. 4 (2014): 17–39. http://dx.doi.org/10.4018/ijabe.2014100102.

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This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multichannel strategy by retailers and channels participants. Following MCMD framework, we analyse the consumer behaviours linked to this kind of strategy in order to deeply understand the factors which affect consumer choice decisions related to channels. Alternative channels to brick and mortar retail cha
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Giannoni, Sauveur, Daniel Brunstein, Florian Guéniot, and Johan Jouve. "Multichannel distribution strategy of Airbnb hosts." Annals of Tourism Research Empirical Insights 2, no. 1 (2021): 100017. http://dx.doi.org/10.1016/j.annale.2021.100017.

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Kolosova, Oksana. "Multichannel marketing: concept, strategy, tactics, cases." Remedium. Journal about the Russian market of medicines and medical equipment, no. 12 (2013): 47–50. http://dx.doi.org/10.21518/1561-5936-2013-12-47-50.

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Santoso, Fuji, and Sudarmiatin Sudarmiatin. "Analysis of the influence of Multichannel Marketing Strategy in the 5.0 era: Integrating Online and Offline for Optimal Results." Journal of Business Management and Economic Development 2, no. 02 (2024): 979–97. http://dx.doi.org/10.59653/jbmed.v2i02.843.

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This research aims to analyze the influence of multichannel marketing strategies in the 5.0 era that integrate online and offline to achieve optimal results. Multichannel marketing has become an important approach in the face of advances in digital technology and growing connectivity. The integration of online and offline in a multichannel marketing strategy allows companies to reach a wider range of consumers, provide consistent and holistic experiences, and leverage data and analytics to understand consumer preferences and behaviors. However, implementing a multichannel marketing strategy is
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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. "Exploring multichannel design: Strategy and consumer behaviour." Marketing Review 16, no. 3 (2016): 235–63. http://dx.doi.org/10.1362/146934716x14636478977674.

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Mahrous, Abeer A., and Salah S. Hassan. "Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market." Journal of Travel Research 56, no. 8 (2016): 1049–64. http://dx.doi.org/10.1177/0047287516677166.

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The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected
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Supriadi, Adih, Ani Kusumaningsih, Arief Yanto Rukmana, and Bambang Eko Prayetno. "The Impact of Multichannel Marketing Strategy Implementation, HR Skills, and Customer Experience on Increased Sales in Small and Medium Enterprises." West Science Journal Economic and Entrepreneurship 2, no. 03 (2024): 283–96. http://dx.doi.org/10.58812/wsjee.v2i03.1193.

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This study investigates the impact of multichannel marketing strategy implementation, human resource (HR) skills, and customer experience on increasing sales in small and medium enterprises (SMEs). Employing a quantitative research approach, data were collected from 190 SME representatives using a 5-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that all three factors—multichannel marketing strategy, HR skills, and customer experience—have a positive and significant effect on sales performance. Among them, HR skills exhi
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Dissertations / Theses on the topic "Multichannel strategy"

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Du, Jia. "Examination of the Feasibility of the Multichannel Strategy within a B2B Complex Product Context : A case study on ABB Control Systems within Industrial Automation Division." Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-397976.

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The aim of this study is to examine the feasibility of the multichannel strategy in a B2B complex product context through an in-depth case study on ABB control systems. Firstly, the study focused on investigating the channel strategy for the current ABB control systems. The channel structure and sales cycle have been identified. Secondly, the study identified the challenges which have existed in the channels for ABB control systems. Channel conflicts and lack of channel integration have been recognized as the major challenges. Finally, the thesis proposed improvement suggestions on how to redu
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Nilsson, Alexander, and Oscar Andersson. ""If you never try, you'll never know" : En studie om strategisk utveckling och beslutsfattande i detaljhandelsbranschen." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67078.

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Inledning: Teknologi har förändrat sättet som detaljhandlare gör affärer på ett fundamentalt plan. En av dessa förändringar är framväxten av multi- och omnikanalshandel. I strategiska förändringar sägs både information och verksamhetsstyrningen påverka vilka beslut som fattas. I en värld där produktionen av ny information ökar kraftigt finns svårigheter att veta vilken information som är relevant. Syfte: Syftet med studien är att kartlägga och analysera vilken information som används som beslutsunderlag och vilka "krafter" som drivit den strategiska förändring mot mult
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Lan, Jony. "A diversificação dos canais comerciais como fonte de vantagem competitiva em redes de supermercados no Brasil." Universidade Presbiteriana Mackenzie, 2010. http://tede.mackenzie.br/jspui/handle/tede/761.

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Made available in DSpace on 2016-03-15T19:26:51Z (GMT). No. of bitstreams: 1 Jony Lan.pdf: 515179 bytes, checksum: 9d1259905152a232aef78e9b64e49266 (MD5) Previous issue date: 2010-02-11<br>Fundo Mackenzie de Pesquisa<br>This dissertation aims at understanding trade channel diversification as a possible source of competitive advantage for supermarket chains. Little research in the literature has been addressed for this theme in a specific sector, the supermarket chains. The main objective was to identify the driving forces in trade channel diversification of supermarket chains in Brazil, whic
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Vaňkát, Erik. "Implementace inovačního projektu v obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193058.

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The thesis focuses on an analysis of the specific innovation project and the follow-up evaluation of the innovation process in a medium-sized company. It follows by an analysis of resources which results into the proposing of the specific further development of innovation strategies. The theoretical part is aimed at an analysis of the scientific literature, which is mainly focused on the theory of innovations, innovations strategies and innovation processes. The practical part is aimed at detailed description of the specific innovation project, as well as its criticism and the possibility of e
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Schwarz, Paulo. "Desafios da execução de uma estratégia multicanal." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24193.

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Submitted by Paulo Schwarz (pauloschwarz1@gmail.com) on 2018-06-22T18:47:30Z No. of bitstreams: 1 Dissertação Paulo Schwarz_DESAFIOS DA EXECUÇÃO DE UMA ESTRATÉGIA MULTICANAL 06 2018.pdf: 1403949 bytes, checksum: c91186ef580bd9359cadf630eb2b0da9 (MD5)<br>Rejected by Simone de Andrade Lopes Pires (simone.lopes@fgv.br), reason: Prezado Paulo, Recebemos a postagem do seu trabalho na biblioteca digital e para ser aprovado serão necessários alguns ajustes: 1º A numeração deve aparecer somente a partir da INTRODUÇÃO. 2º Folha de rosto: Arrumar a linha de Pesquisa, o Correto: Linha de Pesquis
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Porto, Roseli Morena. "Varejo multicanal: grau de integração e o varejo de livros no Brasil." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/2527.

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Made available in DSpace on 2010-04-20T20:48:45Z (GMT). No. of bitstreams: 3 61728.pdf.jpg: 13824 bytes, checksum: a8056fefb2442188ad66b376a433a704 (MD5) 61728.pdf: 2328161 bytes, checksum: b6ceb6a8c656bf07632bad6af4918757 (MD5) 61728.pdf.txt: 461355 bytes, checksum: 0d34dfb5490d953ae1de28c154dc8d89 (MD5) Previous issue date: 2006-06-22T00:00:00Z<br>Upon a decade of business Internet in Brazil is celebrated, specialists are unanimous to state that it did not only come for good but it has chiefly led many businesses to adopt new channels, industries to rethink their focuses, having introd
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VISMARA, GIULIA. "Corrispondenze e interazioni tra suono spazio e corpo, strategie per un design sonoro dello spazio." Doctoral thesis, Università IUAV di Venezia, 2020. http://hdl.handle.net/11578/287422.

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Con il diffondersi di tecnologie sofisticate e al contempo facilmente accessibili per la registrazione e la riproduzione surround del suono, emergono pratiche sonore eterogenee in cui l'impatto e la complessità della dimensione spaziale diventano parte integrante del processo di progettazione. Pertanto, grazie alla possibilità di ricreare un sound field sempre più simile a quello che ci circonda, l’esperienza dello spazio e’ espansa (dal suono) e al contempo predeterminata da risultati matematici, strategie compositive e modalità di ascolto specifiche. Si evidenzia, quindi come le tecnologie d
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Ma, Yu Hsuan, and 馬妤瑄. "The Multichannel Strategy in The Mid-High End Fashion Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3f2bqe.

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Lai, Pin-Shiau, and 賴品學. "A hybrid channel binding strategy for multichannel SSDs with hybrid mapping." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55576816277821408283.

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碩士<br>國立交通大學<br>資訊科學與工程研究所<br>103<br>In recently years, because of the higher shock resistance , cheap and small size, flash memory is used widely in communication equipment and storage devices. SSDs enhance the overall performance with adopting a multichannel architecture. Generally, multichannel use static binding because of easy implement. However, the general user write is uneven , and it will result in channel idle and inconsistent aging between channels. This study presents a binding strategy for hybrid mapping FTL, called hybrid channel binding, which use the idle channel to help flush
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Cheng, Chia-Hsiang, and 鄭加祥. "A dynamic current capping strategy for multichannel SSDs with reduced power supply." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/26896289052065364014.

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碩士<br>國立交通大學<br>資訊科學與工程研究所<br>104<br>Flash memory based storage has become more and more popular for its high performance, shock resistance, and power efficiency. Solid-state disks are replacing HDDs as the main storage devices. However, in order to achieve better throughput and larger capacity, the manufacturers adopt the multichannel architecture consisting of multiple flash chips. As a result, the power consumption grows up with the degree of parallelism. Despite achieving higher performance, the peak power consumption issue becomes a problem. With limited power supply provided by the inter
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Books on the topic "Multichannel strategy"

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Multichannel Marketing: Strategy - Design - Digital Technology. Springer Fachmedien Wiesbaden GmbH, 2024.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Wilson, Hugh. Multichannel Challenge. Taylor & Francis Group, 2017.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Wilson, Hugh, Rod Street, and Lindsay Bruce. Multichannel Challenge. Taylor & Francis Group, 2008.

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Silva, Sergio Mendonça da, Sílvio Parodi Oliveira Camilo, Cristina Keiko Yamaguchi, and Miguelangelo Gianezini. Indutores de políticas, programas e práticas socioambientais: análise das distribuidoras de energia elétrica do sul do Brasil. Brazil Publishing, 2021. http://dx.doi.org/10.31012/978-65-5861-420-3.

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This study investigates determinants of socio-environmental practices, (mandatory and voluntary), as evidenced in southern Brazil’s electric energy distribution companies. It seeks to understand this phenomenon with interdisciplinary protection through theoretical constructs of Social Responsibility, Environmental Management, Evidence, Legitimacy, Reputation, and Institutional. This integration contributes to understanding the reasons why companies undertake and evidence their socio- -environmental practices to external audiences. The literature suggests that socio-environmental practices are
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Book chapters on the topic "Multichannel strategy"

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Wirtz, Bernd W. "Strategy Definition in Multichannel Marketing." In Springer Texts in Business and Economics. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44675-8_19.

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Beckmann, Julia, and Michael Paul. "A Theoretical Framework of Multichannel Strategy Success." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_165.

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Schramm-Klein, Hanna, Gerhard Wagner, Sascha Steinmann, and Dirk Morschett. "The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?" In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_264.

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "Online Retailing and Multichannel Retailing." In Strategic Retail Management. Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6740-4_5.

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Spannuth, Lutz. "Die Multichannel Strategie bei Görtz." In Retail Business. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4555-6_17.

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Wirtz, Bernd W. "Introduction to Strategic Multichannel Marketing." In Springer Texts in Business and Economics. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44675-8_16.

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Assum, Andreas, and Maximilian Hemmerle. "Multichannel-Strategie als Erfolgsfaktor für eine Luxusmarke." In Konzepte und Strategien für Omnichannel-Exzellenz. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20182-1_6.

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Wongngan, Muthita, and Tsuei-Ju Hsieh. "Comparing Online Furniture Retail Through Strategic Multichannel Integration: A Case Study of Oh!dinary." In Communications in Computer and Information Science. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-94168-9_40.

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Madsen, Christian Østergaard, and Pernille Kræmmergaard. "How to Migrate Citizens Online and Reduce Traffic on Traditional Channels Through Multichannel Management." In Advances in Electronic Government, Digital Divide, and Regional Development. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5966-5.ch007.

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E-government channels are a key to achieving economic savings from public digitization. Citizens tend to use multiple channels in a service encounter and often use e-government channels as a supplement instead of replacing traditional channels. There is a lack of knowledge regarding how government organizations apply findings from user studies to migrate citizens online while reducing traffic through traditional channels. The authors present a case study on how public authorities collaborate to create a multichannel strategy for an online application for single parents. After the multichannel
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"Strategy and Competition in the Multichannel Media Industry." In Competitive Strategy for Media Firms. Routledge, 2006. http://dx.doi.org/10.4324/9781410617408-10.

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Conference papers on the topic "Multichannel strategy"

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Liu, Liangqi, Wenqiang Pu, Yingru Li, Bo Jiu, and Zhi-Quan Luo. "Radar Anti-Jamming Strategy Learning via Domain-Knowledge Enhanced Online Convex Optimization." In 2024 IEEE 13th Sensor Array and Multichannel Signal Processing Workshop (SAM). IEEE, 2024. http://dx.doi.org/10.1109/sam60225.2024.10636607.

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Tarboush, Simon, Anum Ali, and Tareq Y. Al-Naffouri. "Near or Far: On Determining the Appropriate Channel Estimation Strategy in Cross-Field Communication." In 2024 IEEE 13th Sensor Array and Multichannel Signal Processing Workshop (SAM). IEEE, 2024. http://dx.doi.org/10.1109/sam60225.2024.10636682.

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Wang, Wei, Xiao Shi, Hanyu Xiao, and Xiabing Zheng. "Optimal Pricing Strategy for Multichannel Healthcare Services." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2020. http://dx.doi.org/10.24251/hicss.2020.135.

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Wang, Zhen, Zhaoheng Cao, Juan Shi, Peican Zhu, Shuyue Hu, and Chen Chu. "A Successful Strategy for Multichannel Iterated Prisoner’s Dilemma." In Thirty-Third International Joint Conference on Artificial Intelligence {IJCAI-24}. International Joint Conferences on Artificial Intelligence Organization, 2024. http://dx.doi.org/10.24963/ijcai.2024/31.

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Iterated prisoner’s dilemma (IPD) and its variants are fundamental models for understanding the evolution of cooperation in human society as well as AI systems. In this paper, we focus on multichannel IPD, and examine how an agent should behave to obtain generally high payoffs under this setting. We propose a novel strategy that chooses to cooperate or defect by considering the difference in the cumulative number of defections between two agents. We show that our proposed strategy is nice, retaliatory, and forgiving. Moreover, we analyze the performance of our proposed strategy across differen
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Wang, Linjing, Linghong Zhou, Yuejing Xu, and Zhongju Xiao. "Computer Simulation of Multichannel CIS Strategy for Cochlear Implant." In 2009 3rd International Conference on Bioinformatics and Biomedical Engineering (iCBBE). IEEE, 2009. http://dx.doi.org/10.1109/icbbe.2009.5162553.

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Dubosarskii, Gleb, Serguei Primak, and Xianbin Wang. "Multichannel Power Allocation Game against Jammer with Changing Strategy." In GLOBECOM 2018 - 2018 IEEE Global Communications Conference. IEEE, 2018. http://dx.doi.org/10.1109/glocom.2018.8647365.

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Wang, Hsin-Wei. "HOW TO PERFORM RELATIONSHIP BONDING STRATEGY ON MULTICHANNEL RETAILING?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.09.02.

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Chi, Kai, Fuqiang Li, and Chaoqi Zhang. "Adaptive Topology Control Strategy for Heterogeneous Multichannel Data LinkNetworks." In 2023 IEEE 6th International Conference on Electronic Information and Communication Technology (ICEICT). IEEE, 2023. http://dx.doi.org/10.1109/iceict57916.2023.10245012.

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Wang, Yuan, Wee Peng Tay, and Wuhua Hu. "An Event-Based Diffusion LMS Strategy." In 2018 IEEE 10th Sensor Array and Multichannel Signal Processing Workshop (SAM). IEEE, 2018. http://dx.doi.org/10.1109/sam.2018.8448841.

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Hsu, Fu-Te, and Hsuan-Jung Su. "Power allocation strategy against jamming attacks in Gaussian fading multichannel." In 2014 IEEE 25th Annual International Symposium on Personal, Indoor, and Mobile Radio Communications (PIMRC). IEEE, 2014. http://dx.doi.org/10.1109/pimrc.2014.7136324.

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