Relevant bibliographies by topics / Multilevel marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Multilevel marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 July 2024

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Journal articles on the topic "Multilevel marketing"

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Abassian, Aline, and Farshid Safi. "Mathematizing Multilevel Marketing." Mathematics Teacher: Learning and Teaching PK-12 113, no. 5 (May 2020): 416–21. http://dx.doi.org/10.5951/mtlt.2019.0298.

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This article dives into the importance of engaging students in investigating the mathematics of businesses that pressure their members to recruit new members as a basis for success, also referred to as multi-level marketing (MLM). The mathematics behind these businesses are discussed, and a sample student task is given.
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Warzecha, Alina. "SPECIFIC MARKETING RELATIONSHIP IN MULTILEVEL MARKETING." sj-economics scientific journal 10 (December 30, 2012): 81–92. http://dx.doi.org/10.58246/sjeconomics.v10i.449.

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The article presents the essence of relationship marketing topics in the modern enterprise. In addition, author presents a brief characterization of MLM companies operating in a market economy. Into this article the author presents the role of leadership of MLM in the company and never discussed so far unpublished stages of development of the relations between the leading MLM company and its structure. It has been presented the customer of MLM life cycle.
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Kare, Shivani. "Smart Unary Multilevel Marketing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 19, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34317.

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The "Raksham" project stands as a cutting-edge Unilevel Marketing platform meticulously engineered to promote and distribute Raksham Ayurvedic health-conscious products. Harnessing a sophisticated amalgamation of HTML, CSS, JavaScript, MySQL, and PHP technologies, Raksham orchestrates a seamless and intuitive interface for interactions between distributors and end-users, redefining the paradigm of online marketing and sales. The Admin Portal emerges as the nerve center of Raksham, furnishing distributors with an array of powerful tools and features to streamline their operations. These include dynamic dashboards that furnish real-time insights into team performance, robust profile management capabilities, streamlined package enrollment processes, agile payment systems for seamless financial transactions, and sophisticated team management functionalities. These tools empower distributors to monitor their business performance meticulously, manage their teams effectively, and orchestrate secure and efficient financial transactions with ease. On the end-user front, Raksham presents a captivating and user-centric interface designed to enhance the shopping experience and foster customer engagement. Through features like intuitive messenger services facilitating seamless communication between users and distributors, comprehensive product catalogs showcasing the diverse range of Raksham products, and streamlined order tracking mechanisms, Raksham ensures that end-users can navigate the platform effortlessly, make informed purchasing decisions, and track their orders with convenience. The strategic integration of these features within Raksham's technological infrastructure not only augments operational efficiencies for distributors but also enhances user satisfaction and engagement among end-users. By leveraging state-of-the-art technologies and a user-centric design philosophy, Raksham solidifies its position as a formidable contender in the realm of Ayurvedic health-conscious products, poised to revolutionize the landscape of online marketing and sales in this domain. Keywords: The Advertising, Business ,Social , Network Service, Internet, Data Mining, Website
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Bloch, Brian. "Multilevel marketing: what’s the catch?" Journal of Consumer Marketing 13, no. 4 (August 1996): 18–26. http://dx.doi.org/10.1108/07363769610124519.

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Bloch, Brian. "Multilevel Marketing: What's The Catch?" Asia Pacific Journal of Marketing and Logistics 8, no. 1 (January 1996): 21–30. http://dx.doi.org/10.1108/eb010267.

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Çakmak, Ali Çağlar. "ŞEBEKE YOLUYLA PAZARLAMA SİSTEMİNDE TEŞVİK PLANLARI VE GELİR HESAPLAMA YÖNTEMLERİ COMPENSATION PLANS AND INCOME CALCULATION METHODS IN MULTILEVEL MARKETING SYSTEM." Business & Management Studies: An International Journal 1, no. 1 (December 18, 2013): 1. http://dx.doi.org/10.15295/bmij.v1i1.15.

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The multilevel marketing system which has been mentioned frequently nowadays takes place in marketing literature at direct selling, a non-store retailing’s subsection. In the multilevel marketing system that is a type of direct selling, there are two different selling incomes promised for the direct sellers. One of them is selling income which occurs to sell products and the other is a payment income over a new member’s selling who is sponsored by an old member referred as sponsor. The multilevel marketing firms can use different compensation plans and income calculation methods when income is distributed to their members. These compensation plans and income calculation methods in multilevel marketing system have been explained in this research.
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Çakmak, Ali Çağlar. "ŞEBEKE YOLUYLA PAZARLAMA SİSTEMİNDE TEŞVİK PLANLARI VE GELİR HESAPLAMA YÖNTEMLERİ." Business & Management Studies: An International Journal 1, no. 1 (December 18, 2013): 1. http://dx.doi.org/10.15295/bmij.v1i1.71.

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The multilevel marketing system which has been mentioned frequently nowadays takes place in marketing literature at direct selling, a non-store retailing’s subsection. In the multilevel marketing system that is a type of direct selling, there are two different selling incomes promised for the direct sellers. One of them is selling income which occurs to sell products and the other is a payment income over a new member’s selling who is sponsored by an old member referred as sponsor. The multilevel marketing firms can use different compensation plans and income calculation methods when income is distributed to their members. These compensation plans and income calculation methods in multilevel marketing system have been explained in this research.
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Schiffauer, Leonie. "Let’s get rich: Multilevel marketing and the moral economy in Siberia." Critique of Anthropology 38, no. 3 (May 19, 2018): 285–302. http://dx.doi.org/10.1177/0308275x18775207.

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Multinational multilevel marketing companies like Amway advertise the opportunity to get rich by selling their products and by recruiting further salespeople into their schemes. Multilevel marketing is a highly contested industry worldwide because of its predatory marketing strategies, exaggerated promises and the fact that only few participants are successful in their attempt to make money. This paper examines the moral logics of multilevel marketing in a rural part of Southeast Siberia, exploring how Amway manages to thrive on the basis of intimate social relationships. I argue that it is not only individual aspirations and the dream of great wealth which makes people join multilevel marketing schemes, but that feelings of obligation, expectations of support and intimate pressure are crucial for pushing people towards such economic activity.
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Ray, Jean-Claude, and Daniel Ray. "Multilevel Modeling for Marketing: A Primer." Recherche et Applications en Marketing (English Edition) 23, no. 1 (March 2008): 55–77. http://dx.doi.org/10.1177/205157070802300104.

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Albaum, Gerald, and Robert A. Peterson. "Multilevel (network) marketing: An objective view." Marketing Review 11, no. 4 (December 12, 2011): 347–61. http://dx.doi.org/10.1362/146934711x13210328715902.

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Dissertations / Theses on the topic "Multilevel marketing"

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Prudičová, Petra. "Multilevel- marketing v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15971.

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Graduation Theses concerns an analysis and evaluation, of how a multi-level marketing, functions in the Czech Republic. Explaining its ideals and principals, while it theoretically applies on a specific company, which is involved with multi-level marketing. The target is to introduce such system in an objective way and evaluate it in practice.
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Cuculachi, Alberto <1989&gt. "La replicazione della conoscenza nel multilevel marketing." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1936.

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La tesi analizza la struttura del sistema di vendita tipico del direct selling e del multilevel marketing e evidenzia le criticità legate al processo di replicazione della conoscenza. Nel corso del testo emerge come la corretta impostazione di questo processo sia la chiave per il successo: la gestione della conoscenza non può essere considerata come parte a sé stante dell'impresa, ma parte integrante e strettamente correlata alle funzioni strategiche, di marketing e di amministrazione e controllo oltre alla struttura data all'organizzazione. Lo studio analizza i singoli fattori e le differenti interazioni che emergono, prima da un punto di vista teorico attraverso lo studio della letteratura inerente e successivamente pratico attraverso il caso Forever Living Product. L'obiettivo della tesi è giungere alla formulazione di nuovo modello che proponga una struttura di vendite e d'impresa moderna e propria a risolvere le diverse criticità tipiche del multilevel marketing.
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鄧沛權 and Pui-kuen Tang. "Business network: network marketing : analysis of network marketing using business network theories." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268316.

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Tang, Pui-kuen. "Business network : network marketing : analysis of network marketing using business network theories /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18840127.

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Blasko, Christopher D. "Developing a high performing social system within a network marketing business group." Menomonie, WI : University of Wisconsin--Stout, 2004. http://www.uwstout.edu/lib/thesis/2004/2004blaskoc.pdf.

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Wang, Shu. "What Motivates Marketing Innovation and Whether Marketing Innovation Varies across Industry Sectors." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/33008.

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Innovativeness is one of the fundamental instruments of growth strategies that provide companies with a competitive edge. Only a few recent studies have examined marketing innovation and the factors that might encourage its adoption. This study investigates the factors that motivate marketing innovation and examines whether the occurrence of marketing innovation varies across industry sectors. This study uses data from surveys and a nationwide census conducted by Statistics Canada. They include: the Survey of Innovation and Business Strategies (SIBS) 2009, the Survey of Innovation and Business Strategies (SIBS) 2012, the Business Registry (BR) and the General Index of Financial Information (GIFI). Multilevel (random-intercept) logistic regression modelling is employed. The results show that if a firm has a strategic focus on new marketing practices, maintains marketing within its enterprise, acquires or expands marketing capacity, has competitor and customer orientations, and adopts advanced technology then it is more likely to carry out marketing innovation. However, breadth of long-term strategic objectives and competitive intensity do not have significant impacts on marketing innovation. In addition, product innovation and organizational innovation occur simultaneously with marketing innovation, but process innovation may not. Lastly, the occurrence of marketing innovation is found to vary across industry sectors. The theoretical and empirical implications of the results are discussed within this study.
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Cheung, Pui-lin Josephine, and 張佩蓮. "Multi-level marketing in Hong Kong: an uniquedirect marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265613.

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Williams, Ranelli. "Strategies for Building and Retaining a Productive Multilevel Marketing Downline." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5959.

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Most multilevel marketers lose money and quit within the first year of operations because of a lack of effective strategies for building and retaining a productive downline. The purpose of this multiple case study was to apply Cantillon's entrepreneurship theory to explore strategies used by 3 multilevel marketers from 3 different multilevel marketing companies with operations based in New York. Participant selection was purposeful and based on the number of years the participants had been in multilevel marketing and their generated income. Data collection occurred through semistructured interviews with open-ended questions of the participants and a review of company training documents and videos. Data from the interviews and training were examined, and key ideas were documented and analyzed using a 6-step data analysis process, including listing and grouping the collected data, considering all data before reducing or eliminating any, grouping the data by research questions, formulating the data into themes, documenting the experience, and presenting the data findings. Three themes emerged from the data: entrepreneurial mindset, strong leadership and support, and training and development. Adopting strategies described in this study may contribute to social change by increasing the success rate among multilevel marketers, thus reducing unemployment, resulting in more taxable income and increased tax revenue, and producing a positive effect on the economy in New York area.
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Desmeules, Remi. "A multilevel approach for the study of consumer decision making." Thesis, McGill University, 2010. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=92264.

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This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional bases for consumer decision making. The first essay tests the hypothesis that approach and avoidance motivations influence decision making through the process of subjective valuation. Using two versions of the Iowa Gambling Task, we find evidence supporting the view that asymmetry in the systems regulating approach and avoidance leads to systematic biases that translate to differences in performance. Specifically, we find that high sensitivity in the Behavioral Activation System (BAS) translates to valuation by feeling and insensitivity to scope in the domain of gains, while high sensitivity in the Behavioral Inhibition System translates to valuation by feeling and insensitivity to scope in the domain of losses.
The second essay presents a multilevel latent variable modeling approach designed to select optimally psychophysiological measures for further analysis of within- and between-subject differences. Specifically, a multilevel structural equations model is used to illustrate the approach with data from electrodermal activity obtained from 97 subjects who completed 80 trials on the Iowa Gambling Task. Results indicate that measures based on the area under the curve of a processed waveform are well-suited to explore within- and between-subject differences in the task. I find the interpretation of these measures to be questionable in late blocks, due to a cross-level interaction with the age of participants.
In the conclusion, I present explorations of consumer decision making using the conceptual framework developed in this thesis. Specifically, I use physiological data to uncover the psychological processes involved in subjective valuation, and suggest that scope insensitivity may play a role in the development of trust. Future research and implications for these findings are discussed.
Cette thèse présente deux essais dont le but commun est d'établir les fondations d'une approche multidisciplinaire pour l'étude des bases viscérales, motivationnelles et émotionnelles de la prise de décision des consommateurs. Le premier essai teste l'hypothèse que les motivations d'approche et de retrait influencent la prise de décision par l'entremise du processus d'évaluation subjective. En utilisant deux versions de la «tâche de jeu de l'Iowa», nous trouvons du support pour la position que l'asymétrie dans les systèmes régissant les motivations d'approche et de retraite crée des biais systématiques qui mènent à des différences de performance dans les tâches. Spécifiquement, nous trouvons qu'une haute sensibilité dans le système motivationnel relié à l'approche mène à une évaluation par les émotions et une insensibilité à la magnitude dans le domaine des gains, tandis qu'une haute sensibilité dans le système motivationnel relié au retrait mène à une évaluation par les émotions et une insensibilité à la magnitude dans le domaine des pertes.
Le deuxième essai présente une approche de modélisation par variables latentes à deux niveaux dont le but est de choisir de façon optimale les mesures psychophysiologiques qui pourront être utilisées dans des analyses ultérieures de différences aux niveaux intra- et inter-individus. Un modèle d'équations structurelles à deux niveaux est utilisé pour illustrer l'approche avec des données électrodermales obtenues de 97 sujets ayant complété 80 sélections dans la «tâche de jeu de l'Iowa». Les résultats indiquent que les mesures basées sur l'aire sous la courbe combinées à un traitement des données brutes sont les plus appropriées pour l'exploration des différences intra- et interindividuelles qui apparaissent dans la tâche. L'interprétation de ces mesures doit par contre être remise en question pour les dernières sélections, puisqu'une interaction existe entre l'âge des participants et la progression de ces mesures au cours de l'expérience.
En guise de conclusion, j'utilise le cadre conceptuel développé dans cette thèse pour présenter des explorations de la prise de décision des consommateurs. J'utilise des données physiologiques pour déterminer le processus psychologique qui mènent aux évaluations subjectives, et je suggère que l'insensibilité à la magnitude pourrait jouer un rôle dans l'établissement d'une relation de confiance. La thèse conclut avec des pistes de recherches futures, ainsi qu'une discussion des implications des résultats contenus dans la thèse.
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Cheng, Li Kam-fun Eva, and 鄭李錦芬. "Behavioural trends in a multi-level marketing organization, with focuson the Amway Hong Kong distributor organization." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264281.

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Books on the topic "Multilevel marketing"

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Group, Entrepreneur, ed. Multilevel marketing. [Irvine, CA] (2392 Morse Ave. Irvine 92714): Entrepreneur Group, 1992.

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United States. Federal Trade Commission. Office of Consumer and Business Education and North American Securities Administrators Association, eds. Multilevel marketing plans. Washington, D.C: Bureau of Consumer Protection, Office of Consumer & Business Education, 1996.

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Andrecht, Venus Catherine. Prospecting: Prospects : how to find 'em, sign 'em, and what to do with 'em in multilevel. Ramona, Calif: Ransom Hill Press, 1995.

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Tynan, Kevin B. Multi-channel marketing: Maximizing market share with an integrated marketing strategy. Chicago: Cambridge, 1993.

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Tynan, Kevin B. Multi-channel marketing: Maximizing market share with an integrated marketing strategy. Chicago: Probus Pub. Co., 1994.

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Adams, Garrett. MLM (multi-level marketing) made E-Z. Deerfield Beach, FL: Made E-Z Products, 2001.

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Stone, David. Network marketing: The best of the best. Minneapolis, MN: Sunrise Press, 1995.

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Adams, Garrett. MLM (multi-level marketing) made E-Z. Deerfield Beach, FL: Made E-Z Products, 2001.

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Adams, Garrett. MLM (multi-level marketing) made E-Z. Deerfield Beach, FL: Made E-Z Products, 2000.

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Schreiter, Tom. Big Al's how to create a recruiting explosion. Houston, TX: KAAS Pub., 1986.

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Book chapters on the topic "Multilevel marketing"

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Magnani, Giovanna. "Introduction: A Multilevel Cultural Context Framework." In Marketing in Culturally Distant Countries, 1–12. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04832-6_1.

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Jin, Liyan, James J. Zhang, Minhong Kim, Hai Li, Brenda G. Pitts, and Mandy Y. Zhang. "Multilevel mediational effects of attitude and intention toward the Green Olympic Games." In Contemporary Sport Marketing, 156–76. Names: Zhang, James (James J.), editor. | Pitts, Brenda G., editor. Title: Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts. Description: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265490-10.

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Voß, Christin, Thorsten Hennig-Thurau, and Michael Paul. "Determining Customer Outcomes By Managing Employee Emotional Display: A Multilevel Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 170. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_61.

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Good, Walter S., and Derek N. Hassay. "Multilevel Marketing Plans: A New Channel of Distribution." In Proceedings of the 1995 World Marketing Congress, 294–300. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17311-5_44.

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Deitz, George D., and Emin Babakus. "Antecedents and Consequences of Climate for Retail Service Innovation: A Multilevel Investigation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 432–35. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_161.

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Agarwal, James, and Terry Wu. "E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies." In Emerging Issues in Global Marketing, 231–53. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74129-1_9.

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Evanschitzky, Heiner, and Catja Prykop. "The Role of the Sales Employee in Securing Business Customers’ Satisfaction: A Multilevel Study." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 111. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_54.

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Kes, Isabelle, and David M. Woisetschläger. "Do Customers Care about Firms’ Motivations for Acting Socially Responsible? A Multilevel Analysis." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 491. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_133.

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Achilles, Boukis, Gounaris Spiros, and Kostopoulos Giannis. "A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 227–36. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_63.

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Wu, Wann Yih, Sou Veasna, and Huang Chu-Hsin. "A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Sigapore." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 190. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_107.

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Conference papers on the topic "Multilevel marketing"

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Nk, Jijith, and Ramakrishnan Raman. "Multilevel Marketing Empowers Indian Youths in Fashion and Apparel Career Development." In 2024 International Conference on Advances in Modern Age Technologies for Health and Engineering Science (AMATHE). IEEE, 2024. http://dx.doi.org/10.1109/amathe61652.2024.10582169.

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Rusli, Halimaton Saadiah, and Noor Farizah Ibrahim. "Exploring the Sentiment and Online Review of Multilevel Marketing (MLM) Company Products." In 11th Annual International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2021. http://dx.doi.org/10.46254/an11.20210369.

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Kopp, Steven W. "TELL ALL YOUR FRIENDS: MULTILEVEL MARKETING IS AN ORGANIZATIONAL STRUCTURE FOR(ECONOMIC AND PERSONAL) GROWTH." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.01.04.

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Syahrivar, Jhanghiz, Hetty Karunia Tunjungsari, Frangky Selamat, and Chairy Chairy. "Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility." In 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200626.001.

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Chiang, Hsu-Hsin, Tzu-Shian Han, and David McConville. "MULTILEVEL RELATIONSHIPS BETWEEN BRAND-CENTERED HRM AND BRAND CITIZENSHIP BEHAVIOR: MEDIATING ROLES OF PERSON-BRAND FIT AND BRAND COMMITMENT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.08.01.

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Hsiao, Chan, Yi-Hsuan Lee, and Shu Yin Lai. "A MULTILEVEL INVESTIGATION OF LINKS BETWEEN BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE BASED BRAND EQUITY: THE MEDIATING ROLE OF EMPOWERMENT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.01.01.

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Rachmawati, Shofie Amilia Budi, and Nur Rizqi Febriandika. "Implementations of Sharia Business Strategy Development through Sharia Multilevel Marketing Schemes In Hajj and Umrah Travel Agencies." In Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iconies-18.2019.60.

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Bandhaso, Mira, Jerliyen Londong, Djusniati Rasinan, and Jane Lintang. "Impact of social media on Innovation Performance for Multilevel Marketing Entrepreneur During Pandemic Covid-19, in Kecamatan Tamalanrea Makassar." In Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.7-9-2021.2318250.

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