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Dissertations / Theses on the topic 'Multilevel marketing'
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Prudičová, Petra. "Multilevel- marketing v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15971.
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Graduation Theses concerns an analysis and evaluation, of how a multi-level marketing, functions in the Czech Republic. Explaining its ideals and principals, while it theoretically applies on a specific company, which is involved with multi-level marketing. The target is to introduce such system in an objective way and evaluate it in practice.
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Cuculachi, Alberto <1989>. "La replicazione della conoscenza nel multilevel marketing." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1936.
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La tesi analizza la struttura del sistema di vendita tipico del direct selling e del multilevel marketing e evidenzia le criticità legate al processo di replicazione della conoscenza. Nel corso del testo emerge come la corretta impostazione di questo processo sia la chiave per il successo: la gestione della conoscenza non può essere considerata come parte a sé stante dell'impresa, ma parte integrante e strettamente correlata alle funzioni strategiche, di marketing e di amministrazione e controllo oltre alla struttura data all'organizzazione.
Lo studio analizza i singoli fattori e le differenti interazioni che emergono, prima da un punto di vista teorico attraverso lo studio della letteratura inerente e successivamente pratico attraverso il caso Forever Living Product.
L'obiettivo della tesi è giungere alla formulazione di nuovo modello che proponga una struttura di vendite e d'impresa moderna e propria a risolvere le diverse criticità tipiche del multilevel marketing.
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鄧沛權 and Pui-kuen Tang. "Business network: network marketing : analysis of network marketing using business network theories." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268316.
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Tang, Pui-kuen. "Business network : network marketing : analysis of network marketing using business network theories /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18840127.
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Blasko, Christopher D. "Developing a high performing social system within a network marketing business group." Menomonie, WI : University of Wisconsin--Stout, 2004. http://www.uwstout.edu/lib/thesis/2004/2004blaskoc.pdf.
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Wang, Shu. "What Motivates Marketing Innovation and Whether Marketing Innovation Varies across Industry Sectors." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/33008.
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Innovativeness is one of the fundamental instruments of growth strategies that provide companies with a competitive edge. Only a few recent studies have examined marketing innovation and the factors that might encourage its adoption. This study investigates the factors that motivate marketing innovation and examines whether the occurrence of marketing innovation varies across industry sectors. This study uses data from surveys and a nationwide census conducted by Statistics Canada. They include: the Survey of Innovation and Business Strategies (SIBS) 2009, the Survey of Innovation and Business Strategies (SIBS) 2012, the Business Registry (BR) and the General Index of Financial Information (GIFI). Multilevel (random-intercept) logistic regression modelling is employed. The results show that if a firm has a strategic focus on new marketing practices, maintains marketing within its enterprise, acquires or expands marketing capacity, has competitor and customer orientations, and adopts advanced technology then it is more likely to carry out marketing innovation. However, breadth of long-term strategic objectives and competitive intensity do not have significant impacts on marketing innovation. In addition, product innovation and organizational innovation occur simultaneously with marketing innovation, but process innovation may not. Lastly, the occurrence of marketing innovation is found to vary across industry sectors. The theoretical and empirical implications of the results are discussed within this study.
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Cheung, Pui-lin Josephine, and 張佩蓮. "Multi-level marketing in Hong Kong: an uniquedirect marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265613.
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Williams, Ranelli. "Strategies for Building and Retaining a Productive Multilevel Marketing Downline." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5959.
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Most multilevel marketers lose money and quit within the first year of operations because of a lack of effective strategies for building and retaining a productive downline. The purpose of this multiple case study was to apply Cantillon's entrepreneurship theory to explore strategies used by 3 multilevel marketers from 3 different multilevel marketing companies with operations based in New York. Participant selection was purposeful and based on the number of years the participants had been in multilevel marketing and their generated income. Data collection occurred through semistructured interviews with open-ended questions of the participants and a review of company training documents and videos. Data from the interviews and training were examined, and key ideas were documented and analyzed using a 6-step data analysis process, including listing and grouping the collected data, considering all data before reducing or eliminating any, grouping the data by research questions, formulating the data into themes, documenting the experience, and presenting the data findings. Three themes emerged from the data: entrepreneurial mindset, strong leadership and support, and training and development. Adopting strategies described in this study may contribute to social change by increasing the success rate among multilevel marketers, thus reducing unemployment, resulting in more taxable income and increased tax revenue, and producing a positive effect on the economy in New York area.
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Desmeules, Remi. "A multilevel approach for the study of consumer decision making." Thesis, McGill University, 2010. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=92264.
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This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional bases for consumer decision making. The first essay tests the hypothesis that approach and avoidance motivations influence decision making through the process of subjective valuation. Using two versions of the Iowa Gambling Task, we find evidence supporting the view that asymmetry in the systems regulating approach and avoidance leads to systematic biases that translate to differences in performance. Specifically, we find that high sensitivity in the Behavioral Activation System (BAS) translates to valuation by feeling and insensitivity to scope in the domain of gains, while high sensitivity in the Behavioral Inhibition System translates to valuation by feeling and insensitivity to scope in the domain of losses.The second essay presents a multilevel latent variable modeling approach designed to select optimally psychophysiological measures for further analysis of within- and between-subject differences. Specifically, a multilevel structural equations model is used to illustrate the approach with data from electrodermal activity obtained from 97 subjects who completed 80 trials on the Iowa Gambling Task. Results indicate that measures based on the area under the curve of a processed waveform are well-suited to explore within- and between-subject differences in the task. I find the interpretation of these measures to be questionable in late blocks, due to a cross-level interaction with the age of participants.
In the conclusion, I present explorations of consumer decision making using the conceptual framework developed in this thesis. Specifically, I use physiological data to uncover the psychological processes involved in subjective valuation, and suggest that scope insensitivity may play a role in the development of trust. Future research and implications for these findings are discussed.
Cette thèse présente deux essais dont le but commun est d'établir les fondations d'une approche multidisciplinaire pour l'étude des bases viscérales, motivationnelles et émotionnelles de la prise de décision des consommateurs. Le premier essai teste l'hypothèse que les motivations d'approche et de retrait influencent la prise de décision par l'entremise du processus d'évaluation subjective. En utilisant deux versions de la «tâche de jeu de l'Iowa», nous trouvons du support pour la position que l'asymétrie dans les systèmes régissant les motivations d'approche et de retraite crée des biais systématiques qui mènent à des différences de performance dans les tâches. Spécifiquement, nous trouvons qu'une haute sensibilité dans le système motivationnel relié à l'approche mène à une évaluation par les émotions et une insensibilité à la magnitude dans le domaine des gains, tandis qu'une haute sensibilité dans le système motivationnel relié au retrait mène à une évaluation par les émotions et une insensibilité à la magnitude dans le domaine des pertes.
Le deuxième essai présente une approche de modélisation par variables latentes à deux niveaux dont le but est de choisir de façon optimale les mesures psychophysiologiques qui pourront être utilisées dans des analyses ultérieures de différences aux niveaux intra- et inter-individus. Un modèle d'équations structurelles à deux niveaux est utilisé pour illustrer l'approche avec des données électrodermales obtenues de 97 sujets ayant complété 80 sélections dans la «tâche de jeu de l'Iowa». Les résultats indiquent que les mesures basées sur l'aire sous la courbe combinées à un traitement des données brutes sont les plus appropriées pour l'exploration des différences intra- et interindividuelles qui apparaissent dans la tâche. L'interprétation de ces mesures doit par contre être remise en question pour les dernières sélections, puisqu'une interaction existe entre l'âge des participants et la progression de ces mesures au cours de l'expérience.
En guise de conclusion, j'utilise le cadre conceptuel développé dans cette thèse pour présenter des explorations de la prise de décision des consommateurs. J'utilise des données physiologiques pour déterminer le processus psychologique qui mènent aux évaluations subjectives, et je suggère que l'insensibilité à la magnitude pourrait jouer un rôle dans l'établissement d'une relation de confiance. La thèse conclut avec des pistes de recherches futures, ainsi qu'une discussion des implications des résultats contenus dans la thèse.
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Cheng, Li Kam-fun Eva, and 鄭李錦芬. "Behavioural trends in a multi-level marketing organization, with focuson the Amway Hong Kong distributor organization." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264281.
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Daskalopoulou, Athanasia. "A multilevel investigation of discretionary technology use in professional services." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/a-multilevel-investigation-of-discretionary-technology-use-in-professional-services(4bef57ee-75a2-4ba6-8d48-53e727683cde).html.
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Prior research has studied extensively technology mediation in services. Yet, much of this work focuses on the consumer (or customer) viewpoint and there is a scarcity of research that focuses on the service provider perspective. By extension, there is little empirical work on how service providers experience and interpret technology use that is discretionary in nature (i.e., not imposed at an organisational/firm level). This study focuses on the context of healthcare and aims to unpack healthcare service providers discretionary use of mobile applications (apps). The aim of this thesis is to gain new insights on the discretionary use of technology in professional services by investigating its multifaceted nature. In doing so, I bring together the theoretical constructs of legitimacy, institutional work, and institutional logics of neo-institutional theory, role theory, as well as theories of professional identity construction to study healthcare service providers experiences. The emergent findings are structured upon three chapters (articles) and develop specific research questions that address the overarching aims and objectives of the thesis. In essence, this research highlights three core aspects of discretionary technology use; (a) how it is experienced by service providers in regards to the logics and rules of a given institutional context (macro level), (b) how it is approached by service providers based on changes in their roles in the organisation (meso level), and (c) how it is interpreted by service providers in relation to their professional identity (micro level).
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van, der Willik Manuela. "Anreiz- und Motivationssysteme von Multilevel-Marketing (MLM-) Unternehmen Ansätze für die Akquisition und Bindung von Geschäftspartnern /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601250003/$FILE/02601250003.pdf.
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Oliveira, Celina Santos de. "Neighborhood effects on individual choice of marketing working in fortress." Universidade Federal do CearÃ, 2012. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=8720.
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FundaÃÃo de Amparo à Pesquisa do Estado do CearÃRecent studies have shown the importance of self-employment as an alternative to wage employment and a response to unemployment. In this context, this paper aims to examine empirically the determinants that influence the workersâ choice between selfemployment and wage worker, emphasizing the influence of neighborhood effects on this choice. To accomplish this task itusesa Multilevel Model for Discrete Choice and data set about individualsâ labor market drawn from the Survey on Employment and Unemployment (Pesquisa de Emprego e Desemprego â PED), which covers the Metropolitan Area of Fortaleza for the years 2009 and 2010. The use of the Multilevel Model for testing the effects of neighborhoods on individuals, and the own database are contributions of this research. Among other results it was found that decision models in the labor markets excluding the possibility of social interaction in neighborhoods, may produce biased results. This effect was highly significant and positive indicating that a worker whose neighborhood has a high share of self-employment is also more likely to choose this type of work than another worker with the same characteristics, but who lives in another neighborhood with prevalence wage employees.
Estudos recentes tÃm evidenciado a importÃncia do status de ocupaÃÃo autÃnoma por este representar uma alternativa ao emprego remunerado e uma possibilidade de resposta ao desemprego. Nesse contexto, esta dissertaÃÃo tem por objetivo analisar empiricamente os determinantes que influenciam a escolha do indivÃduo em ser autÃnomo (vis-Ã-vis, ser assalariado), com Ãnfase para o efeito que o contexto social de vizinhanÃa pode exercer sobre esta escolha. Para isto utilizou-se modelos de MultinÃvel para escolha discreta, sendo as informaÃÃes dos indivÃduos no mercado de trabalho extraÃdas da Pesquisa de Emprego e Desemprego â PED da RegiÃo Metropolitana de Fortaleza para os anos de 2009 e 2010. O uso do modelo MultinÃvel para testar efeitos de vizinhanÃa e a prÃpria base de dados sÃo contribuiÃÃes desta pesquisa. Entre outros resultados verificou-se que modelos de decisÃo no mercado de trabalho que excluem a possibilidade de interaÃÃo social em vizinhanÃa, podem gerar resultados viesados. Este efeito mostrou-se altamente significativo e positivo indicando que um trabalhador, cuja vizinhanÃa possui uma alta participaÃÃo de trabalho autÃnomo, tem uma probabilidade maior de tambÃm escolher este tipo de trabalho, do que outro trabalhador que tem as mesmas caracterÃsticas, mas que mora em outra vizinhanÃa com prevalÃncia de trabalhadores assalariados.
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Dixon, Anna R. "Health and wealth dietary supplements, network marketing and the commodification of health /." Thesis, University of Hawaii at Manoa, 2003. http://proquest.umi.com/pqdweb?index=0&did=765033321&SrchMode=1&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1233358954&clientId=23440.
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Bråneryd, Camilla, and Tobias Friberg. "Behind the scenes of network marketing : A case study of Tahitian Noni International." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8775.
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More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.
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Carvalho, Guilherme Burjack de. "VENCEDORES E VENDEDORES: O USO DO MARKETING MULTINÍVEL COMO ESTRATÉGIA DE EXPANSÃO DE UMA IGREJA NEOPENTECOSTAL GOIANA." Pontifícia Universidade Católica de Goiás, 2014. http://localhost:8080/tede/handle/tede/879.
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Previous issue date: 2014-02-20The Winners and sellers: the use of multilevel marketing as a strategy of expansion of a neo-pentecostal goiana aims to discuss strategies of multilevel marketing techniques Vine Church in cells to establish in the competitive religious market . The text was drawn from the theory of religious market , and you can then see how the market weaves webs that can be found in the doctrinal discourse of Vine Church . The importance of analyzing the doctrinal discourse that appropriates the concepts of market, it gives the possibility to understand the Pentecostal religious field can establish ownership , reframe new discursive practices in order to meet their ambitions . For this research we took as a basis the writings of Vine Church in comparison to cells and from the research of Miller (2011 ) over a multilevel marketing company . Thus the research is divided into three chapters . The first chapter discusses the historical premises of the Vine Church in cells , the second chapter of Theology Vine Church in cells and finally the third chapter will address the Vine Church and the use of multilevel marketing
A pesquisa vencedores e vendedores: o uso do marketing multinível como estratégia de expansão de uma igreja neopentecostal goiana tem por finalidade debater as estratégias de marketing multinível utilizadas pela Videira Igreja em Células para estabelecer no concorrido mercado religioso. O texto foi elaborado a partir da teoria do mercado religioso, sendo possível então perceber como as teias que o mercado tece podem ser encontradas no discurso doutrinário da Igreja Videira. A importância da análise do discurso doutrinário que apropria os conceitos de mercado, se dá pela possiblidade de compreender que o campo religioso neopentecostal consegue estabelecer, apropriar, resignificar novas práticas discursivas na finalidade de atender as suas ambições. Para a realização desta pesquisa tomou-se como base os escritos da Videira Igreja em Células e a comparação a partir da pesquisa de Monteiro (2011) sobre uma empresa de marketing multinível. Dessa forma a pesquisa se estrutura em três capítulos. O primeiro capítulo aborda os pressupostos históricos da Videira Igreja em Células; o segundo capítulo A teologia da Videira igreja em Células e por fim o terceiro capítulo, abordará a Igreja Videira e o uso do marketing multinível.
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Turková, Hana. "Návrh na zlepšení motivačního systému ve vybrané MLM společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224154.
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The diploma thesis focuses on the motivation system in a selected MLM company. It analyzes the existing motivation system and surveys of the feedback from members of the company using interviews and questionnaires. It contains proposal to improve the motivation system which should lead to an increase in team production.
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Winkler, Klaus. "Negotiations with asymmetrical distribution of power : conclusions from dispute resolution in network industries /." Heidelberg New York Physica-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2834394&prov=M&dok_var=1&dok_ext=htm.
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Londono, Juan Carlos. "Explaining and predicting the single channel versus multi-channel consumer : the case of an embarrassing product." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19564.
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The fundamental purpose of this thesis was to determine how effective is the theory of planned behaviour (TPB) to predict and explain shopping for embarrassing products in single and multi-channel. This is important because multi-channel consumers buy more, the question is why (Neslin, Grewal et al. 2006). The question was answered by comparing consumer behaviour in three different channels: drugstore, internet and multi-channel. The Theory of Planned Behaviour (TPB) has been successful to predict intentions for a wide variety of products and behaviours. However, little is known about how effective it is when the behaviour under study is influenced by the emotion of embarrassment. Similarly, the TPB is parsimonious and has a good predictive power; nevertheless, this thesis identified that the TPB could be more effective if it considered: (1) the role of positive and negative emotions (2) other determinants of choice like personality and demographics (3) variables that are useful to make marketing decisions like the synergistic effect of brands, retailers and channels (4) variables that explain consumer response like approach and avoidance. To provide a comprehensive theoretical framework that is able to understand single and multi-channel, this thesis integrated the TPB within the Stimulus-Organism-Response (S-O-R) framework. To evaluate the proposed model, the study used a context and target product that resonated with the theory: the purchase of Regaine (a hair loss product that is embarrassing to buy) in Boots (a well-known UK. multi-channel drugstore). The embarrassing nature of Regaine created differences in the importance that variables play in each channel. The results were analysed using partial least squares structural equation modelling (PLS-SEM) and the three shopping environments were compared using multi-group analysis (MGA). The effectiveness of the TPB was improved. The variance explained (R² to intention) was 73 percent for the drugstore, 67 percent for the internet and 54 percent for multi-channel. However, subjective norm (SN) was the only factor that achieved significance for the three shopping environments. Personality and demographic factors had a low but significant moderating effect on intention. This thesis built on a series of contributions in different areas, such as the TPB, attitudes, subjective norm, perceived behavioural control, embarrassing products, multi-channel, marketing, emotions, personality and demographics. Future research should expand this thesis to other embarrassing products, industries and social media settings.
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Drahorádová, Jana. "Příležitost strukturální firmy v zahraniční expanzi na konkrétním příkladu ProfiPoradenství s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206678.
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Thesis focuses on principes of multilevel marketing in the example of entering the russian market. On the example of one chosen company shows the ways and methods of foreign expansion. Thesis also focuses on description of russian market and its business principles. Thesis shows the oportunities of doing business through structural company, in the meaning of multilevel marketing and its benefits.
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Trindade, Domingos Sobrinho da. "Proposta de um modelo de viabilidade econ??mica e financeira de investimentos em m??dia de redes sociais para sites de e-commerce no Brasil." FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, 2014. http://132.0.0.61:8080/tede/handle/tede/383.
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Previous issue date: 2014-08-29This study discusses the literature review from the economic and financial viability of investments in the media Facebook, as a way to produce traffic and sales for e-commerce sites in Brazil. The contemporary inovations show that technologies have influenced to e-commerce companies. The survey data aim to show that there are several marketing strategies using social media as a great ace allied to their business. To conduct the study, it relied on grant of authors who have argued that social media can contribute significantly in the overall result of the financial e-commerce companies, since they may use the enormous potential of social media in support of their activities. The data analyzed is based on the average market and it indicates that there is a positive ROI and therefore may be feasible to use Facebook as a way to generate sales.
O presente estudo discute, a partir da revis??o da literatura especializada, um modelo de viabilidade econ??mica e financeira dos investimentos na m??dia Facebook como forma de gerar tr??fego e vendas para sites de e-commerce no Brasil. As inova????es contempor??neas mostram que as tecnologias t??m influenciado empresas de e-commerce a utilizarem as redes sociais como oportunidades de neg??cios. Os dados da pesquisa mostram in??meras estrat??gias de mercado que utilizam as redes socias como grandes aliadas dos seus neg??cios. Como embasamento te??rico, recorre-se ao subs??dio de autores que defendem as m??dias sociais como fonte de contribui????o significativa para os resutados financeiros das empresas de e-commerce, tendo em vista que estas ??ltimas podem utilizar o enorme potencial dessas m??dias em prol de suas atividades. Os dados analisados com base na m??dia de mercado brasileiro indicam que existe ROI positivo e, portanto, pode ser vi??vel a utiliza????o do Facebook como forma de gerar vendas.
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Colobrans, Jordi. "New age y nuevas formas de organización empresarial: el caso de Amway Co. y las culturas del multinivel." Doctoral thesis, Universitat de Barcelona, 1996. http://hdl.handle.net/10803/667546.
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¿Cómo se disciplina a los hombres y mujeres en una sociedad democrática para que, trabajando para el capital, vivan una experiencia de libertad individual? ¿Es posible resolver el antagonismo entre lo social y lo económico que ha estado caracterizando el proceso de desarrollo industrial de Occidente? En esta investigación analizo un complejo caso de gestión empresarial en una multinacional de origen americano dedicada a la venta directa que compite en el sector distribución. Esta compañía, como otras que han estado iniciando sus actividades en los USA desde la II Guerra Mundial, trata de resolver este antagonismo instrumentalizando el concepto de cultura con el fin de incrementar la productividad de su fuerza de ventas, expandir su red de comerciales a través del tejido social y asegurar la fidelidad del consumidor.
Estas compañías plantean la cuestión de si la cultura, como sistema de significados que permiten interpretar la experiencia, puede ser empleada para incrementar la competitividad de las compañías. La respuesta es afirmativa. Sin embargo, el coste social que ello supone puede ser muy elevado.
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Zámečník, Petr. "Dopad regulace finančního zprostředkování na ochranu klientů." Doctoral thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264711.
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Financial intermediation due to misselling harms consumers. The work concerns to regulation of financial intermediaries and relation between financial intermediary and his or her client. The main objective is to analyze how the regulatory of commissions impact financial intermediation. The paper analyzes the current form of legal status of financial intermediation in the European Union and the Czech Republic and results in analyzing the impacts of regulatory proposals that was discussed in Chamber of Deputies Parliament of the Czech Republic. It concludes that if the proposals were accepted, it will not improve the quality of consumer protection, but even can cause damage to the client. The current legislative base moreover provides sufficient resources to prosecuting financial intermediation, which does not respect the client's interest. For analyzing the relation between financial intermediary and his or her client is developed theoretical model based on theory of games.
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Liu, Qing. "Optimal experimental designs for hyperparameter estimation in hierarchical linear models." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1154042775.
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Chen, Hung Jen, and 陳宏仁. "A Study of The Marketing Strategies of Multilevel Marketing." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/00638868919773238504.
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Adagbon, Gloria. "Multilevel marketing : the paradox of autonomy /." 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR31974.
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Thesis (M.A.)--York University, 2007. Graduate Programme in Social Anthropology.Typescript. Includes bibliographical references (leaves 140-143). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR31974
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Wen-Fu, Liu, and 劉文富. "Development And Perspective On Multilevel Marketing Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/22770535783704109892.
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碩士輔仁大學
管理學院經營管理碩士學程
96
Most of people feel a strong antipathy towards the multilevel marketing. The negative feedback follows as a consequence of consideration of one direction only selling from people to people. Practically, operating multilevel marketing is a serious issue that should be directed by experts who specializes in knowledge management including marketing implementation, organization management, human resource, and business administration. It’s a narrow definition only with a specific point of view in understanding or judging the multilevel marketing. Comprehensive perspective of multilevel marketing is globalization and specialization. People owning these knowledge and technology is so-called understanding multilevel marketing in truth. The research provides people with guiding information and instruction who are intending to run the business of multilevel marketing, including relative regulations, authority and obligation that people easily leave out while operating the business of multilevel marketing. The research positively effects people with motivation to learn and establish new manner of life for development and perspective on multilevel marketing industry. Conventional direct selling confronts a pressure on revolution due to advancement of internet technology and living standard. Anticipate the research to be conducted with proposal for win-win.
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Chiang, Lin-Ching-Yin, and 姜林青吟. "Lifting the Juristic Veil of Multilevel Marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/gm3rx2.
Full textAbstract:
碩士國立中興大學
法律學系科技法律碩士班
104
To prevent unscrupulous vendors using spurious commodities is to achieve the goal of economic crimes. The original direct selling industry is purely made to allow women and students who are not able to do part-time jobs to earn meager profits by selling commodities. With the structure of the members turns to multi-levels, the industry develops to multilevel marketing. If the multilevel marketing business is not for selling commodities, it is regarded illegal in various countries. And with the rise of the Internet, the distribution channel to direct selling or multilevel marketing is making diversified developments, which affects the meanings of the original direct selling. We made Multi-Level Marketing Supervision Act in 2014 for vulnerable distributors. It stipulates the autonomy of multilevel marketing business to formulate legal contractual terms indirectly, and it shows the development of Public Private Partnership. The master’s thesis collects and organizes the practical cases of legislation before and after, and discusses the results of Multi-Level Marketing Protection Foundation which is founded to solve civil mediation fully. We attempt to compare the differences between various countries and Taiwan as suggestions for amending the law.
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"Consumer purchase behavior of information technology products: an analysis of consumer evaluation processes and the application of network marketing." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888667.
Full textAbstract:
by Kam Suet-Shan, Yu Sik-Ching.Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaves 70-72).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.ii
LIST OF FIGURES --- p.v
LIST OF TABLES --- p.vi
CHAPTER
Chapter I. --- "INTRODUCTION, RELEVANCE AND OVERVIEW" --- p.1
The Information Technology Industry --- p.1
How This Paper Structured --- p.3
Chapter II. --- MULTI-LEVEL MARKETING --- p.5
Definition of Multi-level Marketing (MLM) --- p.5
Evolution of Multi-level Marketing in the US --- p.6
Operation of Multi-level Marketing --- p.8
Introduction and Sponsoring --- p.8
Signing with the Company --- p.8
Retailing the Products --- p.9
Distributing the Products --- p.9
Establishing a Network --- p.10
Realization of Profits and Earnings --- p.10
Chapter III. --- COMPARISON OF MULTI-LEVEL MARKETING AND TRADITIONAL DISTRIBUTION --- p.12
Traditional Distribution Channel --- p.12
The Difference between MLM and Traditional Distribution --- p.13
Distribution Structure --- p.14
Relationship with the Company --- p.16
Selling Target --- p.17
Relationship with the Customers --- p.17
Chapter IV. --- MULTI-LEVEL MARKETING IN HONG KONG --- p.18
Development of Multi-level Marketing in Hong Kong --- p.18
Multi-level Marketing in Skin-care and Cosmetic Products Retailing --- p.21
Multi-level Marketing in Health Food Products Retailing --- p.23
Chapter V. --- EVALUATION OF THE MULTI-LEVEL MARKETING --- p.26
Characteristics of Products Using MLM --- p.26
Marketability --- p.26
Good Quality --- p.27
Consumable --- p.27
Mass Market Demand --- p.27
High Profit Margin --- p.28
Characteristics of Companies in Hong Kong Using MLM --- p.28
Restriction of Retail Outlet --- p.29
Informal Structure --- p.29
Motivation and Supporting System --- p.29
Warehousing --- p.30
Computerized Database Networking --- p.30
Problems of Multi-level Marketing when Applied in Information Technology Industry --- p.30
Chapter VI. --- OVERVIEW OF REFERRAL (SINGLE-LEVEL MARKETING) CONCEPT --- p.32
Application of Referral in Other Industries --- p.33
Chapter VII. --- RESEARCH METHOD --- p.35
Research Objectives --- p.35
Research Design --- p.35
Cognitive Component --- p.35
Affective Component --- p.38
Conative Component --- p.38
Data Collection --- p.38
Sampling --- p.39
Questionnaire Dissection --- p.40
Q1 - Q2 --- p.40
Q3-Q4 --- p.40
Q5- Q7B --- p.41
Q7C - Q7E --- p.41
Chapter VIII. --- RESULTS --- p.42
Demographics --- p.42
Age --- p.42
Marital Status --- p.43
Education Level --- p.43
Occupation --- p.44
Monthly Income --- p.44
Analysis --- p.45
One-Sample t Tests --- p.45
Chapter IX. --- LIMITATIONS --- p.51
Chapter X. --- MARKETING PLAN --- p.53
Target Customers --- p.54
Product --- p.54
Price --- p.57
Place --- p.57
Promotion --- p.58
Get an Initial Set of Customers --- p.59
Attract Existing Customers to Participate in the Network Marketing (Referral) Program --- p.60
Encourage Existing Marketers to Refer Others --- p.61
Chapter XI. --- CONCLUSION --- p.64
APPENDIX
Chapter I. --- LIST OF MULTI-LEVEL MARKETING COMPANIES REGISTERED IN THE DIRECT SELLING ASSOCIATION OF HONG KONG LTD --- p.66
Chapter II. --- SAMPLE QUESTIONS --- p.67
REFERENCES --- p.70
Books --- p.70
Periodicals --- p.71
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Wang, Chih-Ping, and 王治平. "An Application of Data Mining to Multilevel Marketing." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/41101819679657823714.
Full textAbstract:
碩士世新大學
資訊管理學研究所(含碩專班)
100
With the development of information technology, consumers have more and more access to information of goods – internet, magazines, television, broadcast for example. Multi-level marketing company should use data-mining technology to find out the relations of distributors’ preference in order to judge and determine how and why the consumers purchase these goods. According these information, the company can draw up a more precise sales strategy plan, build closer partnership with their distributors, and procure the goal of sustainable management. This research is base on a marketing and business transactions data-base of an international multilevel marketing company. I tried to find out the purchased goods’ relations of distributors by shopping basket analyzing GRI algorithm. As a result, this research find parts of the categories of distributors’ purchase are the same, but still have a lot of difference in the minimum supportability and reliability. At the last, according to this conclusion, I tried to make the proposal of sales strategy, marketing strategy, and customer service for this multi-level marketing company to make a related strategic commercial decision in the future.
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"An exploratory study of network marketing as socially embedded exchange." 2001. http://library.cuhk.edu.hk/record=b5891362.
Full textAbstract:
Ho Hillbun.Thesis (M.Phil.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 94-100).
Abstracts in English and Chinese.
Chapter 1. --- INTRODUCTION --- p.4
"Direct Selling, Network Marketing, and Pyramid Scheme"
Chapter 2. --- THE NATURE OF NETWORK MARKETING --- p.12
Distributor as the End User
Core Product Marketed
Commericalization of Social Relations
Ambivalence in Nature of Exchange
Conflict of Interests
Chapter 3. --- THEORETICAL AND CONCEPTUAL DEVELOPMENT --- p.20
Exchange Concept
Research on Socially Embedded Exchange
Network Marketing as Socially Embedded Exchange
Sense of Justice
Relational Exchange Norms
Outcome Favorability
Trust and Trustworthiness
Social Value of Exchange
Chapter 4. --- RESEARCH METHODOLOGY --- p.53
Exploratory Research
Consumer Survey
Scenario Experiment
Research Design
Manipulation
Covariates
Measurement
Manipulation Checks
Sample and Data Collection
Chapter 5. --- RESEARCH FINDINGS --- p.66
Statistical Analysis
Manipulation Checks
Measurement
Descriptive Statistics
MANCOVA Assumptions
MANCOVA Results
Parameter Estimates
Chapter 6. --- DISCUSSION --- p.79
Limitations and Future Research
APPENDIX I --- p.88
APPENDIX II --- p.89
APPENDIX III --- p.93
REFERENCE --- p.94
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Chen, Chih-Tsung, and 陳志聰. "Applying Kano Model to analysis Strategy Marketing - A Case of Multilevel Marketing Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/30918405233271308684.
Full textAbstract:
碩士朝陽科技大學
企業管理系高階產業經營碩士在職專班
105
This research analyzes how the multilevel marketing company attracts consumers, educates consumers and retains the business strategy of the marketing strategy. This research analyzes the culture and characteristics of the New Image company(Branch Taiwan), and analyzes the new company's strategy for the consumer strategy Marketing style, and in addition to the marketing quality characteristics of these strategies, this study uses Kano model and IS model to design questionnaires as quality classification and improvement suggestions, such as: charm quality, one-dimensional quality, no difference quality, of course quality and reverse quality, Find out where it is less and improve. And the use of chi-square distribution results found in different gender and age groups, the strategy of marketing quality classification differences, The result of this research suggest New Image company(Branch Taiwan) how to improve its strategic marketing.
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Huang, Wen-chien, and 黃文乾. "A Study on Consumer Behavior of Travel Product by Multilevel Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/99500917919932086739.
Full textAbstract:
碩士南華大學
旅遊事業管理學研究所
91
This study is designed to understand the relationship of the kinds of travel product, consumer purchasing involvement, multi-level markrting characteristic sperceived risk and shopping motivation; the objective is to study consumer behavor on travel product by multi-level markrting. A questionnaire is developed and distributed to the consumer who purchased the travel product once. Totally 420 effective questionnaires are analyzed by descriptive statistics, one-way ANOVA, chi-square test, Pearson product-moment correlation and LISREL. The findings of the study concluded in four aspects：The multi-level markrting characteristics and perceived riskall have direct effect on shopping motivation .The shopping motivation have direct effect on consumer’s confidence 、attitude and intention to purchase . Consumer’s confidence have direct effect on consumer’s attitude, and consumer’s attitude have direct effect on intention to purchase.
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Chang, Chi-ling, and 張琪玲. "A Study of Management Competencies of Leaders in Multilevel Marketing Organization." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/29675181098304766194.
Full textAbstract:
碩士國立中山大學
人力資源管理研究所
100
According to the survey of Fair Trade Commission Executive Yuan, some people participate two or more than MLM organization. Excluding the number of participants, there were 4,570,000 people in the year of 2010 compared to 4,442,000 people in the year of 2008 which increased 128,000. Based on the data published by the Ministry of Interior, the population of Taiwan in the year of 2010 was 23,162,000; therefore, on average the participation rate in Multilevel Marketing Organizations in Taiwan is about 19.73% compared to the year of 2009 is about 19.21% which increased 0.52%. Then, MLM system has been many years, therefore, it to be considered that MLM system can provide service and selling successfully and effectively to consumers, and it helps salesmen or distributors can get profit. This research questionnaire is based on「The Study of Managerial Competencies of Leaders in Multilevel Marketing Organizations」and through statistics analysis to find out the new managerial competencies. After research result, there are six major managerial competencies aspects and fifteen items included this managerial competency model. The six managerial competencies aspects are “Goal and Action aspect,” “Cognitive aspects,” “Organization Development aspect,” “Leadership aspect,” “Knowledge & Skill aspect,” and “Personal Traits aspect.” As for the sub-competencies items, they are “Action,” “Goal Setting,” “Conceptual Thinking,” “Information Seeking,” “Team and Cooperation,” “Organization Development,” “Organization Communication,” “Organization Awareness,” “Team Leadership,” “ Knowledge and Skill,” “Dissemination of Knowledge,” “Industries Knowledge,” and “Personal Traits.” Through the statistics analysis, it can find out what kinds of the managerial competencies that the leaders should have. And the leaders can lead team members who come from other industries.
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Su, I.-Hua, and 蘇怡華. "A Study on Managerial Competencies of Leaders in Multilevel Marketing Organizations." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/42384218870473911306.
Full textAbstract:
碩士國立中山大學
國際經營管理碩士班
99
According to the survey of Multilevel Marketing (MLM) organizations report in the year 2009 conducted by Fair Trade Commission Executive Yuan, there were 4,442,000 people participated in the MLMs in Taiwan. Based on the data published by the Ministry of Interior, the population of Taiwan in the year of 2009 was 23,119,000; therefore, on average the participation rate in Multilevel Marketing Organizations in Taiwan is about 19.21%. Due to current economic uncertainty, Multilevel Marketing Organizations are especially attractive to people of all backgrounds. This is mainly because MLMs have low start-up costs, and require only basic entry level know-how to start. Although the participation rate of MLMs in Taiwan is 19.21%, the actual active number of IBOs (independent business owners) who run direct selling business is far less than the number shown on the statistics. This research is a qualitative study using the Behavioral Events Interview method to explore the managerial competency model of leaders in Multilevel Marketing organizations which further defines and includes managerial competencies clusters, managerial competencies, and managerial competencies indicators. There are six major managerial competencies clusters and sixteen sub-competencies included in this managerial competency model. The six managerial competencies clusters are “Goal and Action cluster,” “Cognitive cluster,” “Organization Development cluster,” “Leadership cluster,” “Knowledge & Skill cluster,” and “Personal Traits cluster.” As for the sub-competencies, they are “Achievement,” “Initiative,” “Action,” “Analytical Thinking,” “Conceptual Thinking,” “Information Seeking,” “Organization Awareness,” “Organization Development,” “Developing Others,” “Team and Cooperation,” “Team Leadership,” “Confidence,” “Communication,” “ Knowledge and Skill,” “Dissemination of Knowledge,” and “Personal Traits.” Among these, what distinguishes the managerial competency model of the leaders in MLMs from the general managerial competency model is the “Organization Development cluster.” This cluster includes four competencies, which are “Organization Awareness,” “Organization Development,” “Developing Others,” and “Team and Cooperation.” In addition “Action” and “Dissemination of Knowledge” are also the core competencies/characteristics that leaders in MLMs possess. This managerial competencies model for leaders in Multilevel Marketing organizations can benefit three types of people. For IBOs who just join the MLMs, this model can be an educational reference for developing their managerial competencies. For leaders in MLMs, this model can be a checklist for their work performance. For people who are from the Multilevel Marketing organizations, this model can be a source for annual training programs or a reference for publications in MLM organizations.
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Simelane, Buhle. "Implementation of multi-channel marketing in a digital environment." Diss., 2014. http://hdl.handle.net/2263/44898.
Full textAbstract:
The digital world along with new communication devices and platforms is changing consumer
patterns. The growing role of the digital environment in consumer behaviour provides
companies with exploding volumes of data and new methods to interact with customers. Not
only does this transformation revolutionise consumer markets, but it also induces major
changes in industrial marketing practice.
Although multichannel marketing is being increasingly used by organisations as a result of its
revenue and cost benefits, its implementation is complicated by the diversity of channels in a
digital environment. This descriptive study seeks to understand what are the major challenges
faced by organisations in the implementation of multichannel marketing in a digital environment.
It also try to identify whether these South African organisations have developed plans or
solutions to address these challenges.
Data was collected using a web survey, it targeted business leaders and specialist in a variation
of industries across South Africa. This survey was done to assess the relevance of each
challenge for the organisations and the implications of digitisation on a company’s marketing
activities.
The results reveal that “online targeting”, adjusting “organisational capabilities” and “business
models” are the biggest improvement opportunities for companies. These findings show an
immediate need towards are the integration of channels with real-time analytics and the ability
to act on those insights. Management need to invest in integrated channels’ architecture
through the deployment of systems required to deliver ideal customer experiences while
empowering the organisation’s employees.Dissertation (MBA)--University of Pretoria, 2014.
zkgibs2015
Gordon Institute of Business Science (GIBS)
Unrestricted
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Chen, Heng-Yih, and 陳恒毅. "Exploring the Fit Between Personality and Team Climate In Multilevel Marketing Organizations." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/14142678366408428033.
Full textAbstract:
碩士中興大學
高階經理人碩士在職專班
95
Whether there is opportunity for entrepreneurship in a multi-level marketing (MLM) business, and how an MLM success story tells requisitions of winning personality and managerial competence in team building formulate the core thesis of this research. From exploring the correlation between personality and business performance with the team climate measurement as the moderator, this research concluded with the following: 1. There was significant relationship between an MLM distributor’s personality and his/her performance; however, besides the fit in locus of control respect, team climate would not exactly break in such relation. 2. The variety of members’ personalities in an MLM team was not significantly correlated to the team performance; however, the construct of team climate had significant interference in the relationship in between. 3. The relationship between member’s personality and his/her performance would not necessarily be interfered by the team climate, either from the individual or the team level respect. The analytic results of the research would suggest that distributors and the candidates of “the Challenger,”“the Achiever” and “the Investigator,”along with the “Internals” personalities have better chances to be successful, and would be worth evaluating in the MLM participants and team partners selection. For the managerial implications and recommendations by this research, the future researchers must deal with the difficulties in conducting surveys among MLM’s and their distributors, like the bias of data collected at a conference or workshop, and the reluctances of answering or filling survey questions. By fetching assistances and supports from the MLM administrative body, as well as from the MLM company''s executing authority for the task of completing data collection in MLM organizations are really essential to a research''s comprehensiveness. Finally, in the study of personality, there are so different theories and applicable tools in psychometric appraisal, a researcher relating to such field must first verify whether theories referred and tools deployed fit in the thesis. Though it was not anticipated, in this research factors rendered by the Big-Five strains could then be extracted through Principal Component Analysis for Eigen-value, and then come out a 7-factor derived constructs, which so closely resembled those stated in the Enneagram. Nonetheless, future researchers may be worth exploring whether it is coincidentally happened or destined in the personality studies. Key words: MLM, personality, team performance, team climate, Enneagram
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Ching-Lin, Chou, and 周景琳. "Case Study of the Risk Management of Taiwanese Multilevel Marketing Company in China." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/92616800817016365359.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
87
Multilevel-marketing industry eventually started in Mainland China since Avon invested in Guangzhou in November 1990. After then Sunrider, Mary Kay, Tupperware Amway, and some Taiwan companies such as Hsin-Ten, MDI, Chlitina entered the big potential market too. The China government has set a lot of restrictions on this wholly new industry, but they didn’t work out. The disorder of this new market was due to several reasons. One of the reasons was that the China government was not familiar with this capitalistic industry therefor the law and rules were not really appropriate. Besides, the quality of people who joined in direct selling was not good enough. There were many social problems caused by this new industry. On April.12.1998, the China government announced a statement, which forbid all kinds of multilevel-marketing activities in China and asked multilevel-marketing companies to transfer into store-type business. The purpose of this paper is to observe the firms’ behavior and strategy during this period and develop a whole risk management model. And the research objectives are as follows: (1) Discussing the multilevel-marketing background and risk in Mainland China; (2) Discussing the responding strategy of political risk; (3) Discussing the adjusting strategy; (4) Developing a risk management model. This study develops four groups of propositions through collecting secondary data and visiting some sampling corporations. They are (1) the influence of risk evaluating system on risk consciousness; (2) the key determining factors of entry strategy; (3) the key determining factors of risk responding strategy; (4) the key determining factors of adjusting strategy. Our study finds out that the Taiwanese multilevel-marketing companies that have investment in Mainland China still have to work on their risk evaluating and environmental scanning system. This study also shows that company strategy, growth speed, and enterprises have great influence on entry strategy and adjusting strategy.
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Wu, Tsui-Feng, and 吳翠鳳. "The Study of Regulations and Practices Regarding the Multilevel Marketing of Intangible Goods." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/32590076660049275302.
Full textAbstract:
碩士國立臺灣大學
高階公共管理組
93
THESIS ABSTRACT SENIOR PUBLIC ADMINISTRATION COLLEGE OF MANAGEMENT NATIONAL TAIWAN UNIVERSITY NAME：Tsui-Feng Wu MONTH/YEAR：JANUARY,2005 ADVISER：Wenyi Chu TITLE：The Study of Regulations and Practices Regarding the Multilevel Marketing of Intangible Goods Multilevel marketing (MLM) is a rapidly developing marketing system which is primarily built upon interpersonal networks. Both participants and the amount of sales of the multilevel marketing business have been increasing year after year since it was introduced in 1970s. The MLM business created an amount of sales for NT$51.991 billion in 2003. This development means that there are more and more products sold through multilevel marketing channels. In recent years, many new products have been multilevel marketed. Even intangible goods (usually are services) are also popularly sold through multilevel marketing plans. Intangible goods are quite different from tangible goods, which are not only invisible and untouchable, but also are sold with a special trading pattern in the MLM business. The MLM firms usually require participants to pay a certain amount of money when they join the firms to purchase the service which will be provided in the future. This trading pattern causes many problems in operation and management practices. This article primarily explores whether present regulations and administrative measures are sufficient to solve the above-mentioned problems. First, this article will compare the differences and similarities between tangible and intangible goods and categorize the intangible goods (services) provided by the MLM business as well by collecting and compiling business information and operation status of the MLM enterprises. Secondly, this article will help to find the successful operational strategies and competitive superiority of the MLM enterprises by examining their operation performance. Finally, this article will help to clear the current issues and draw the following conclusions by practical studies. 1.To amend the current provisions of MLM regulations (1)To add a provision regarding the original purchase price of intangible goods; (2)To add a provision regarding rescinding a trilateral contract; (3)Judicial authorities should take charge of investigating and prosecuting pyramid schemes 2.To establish a regulation mechanism in the administrative authority (1)To supervise the MLM enterprises to pay subject to contracts; (2)To undertake an inspection project on MLM intangible goods; (3)To establish a pre-warning system (4)to set up a deposit and withdrawal mechanism of remuneration
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Ching-Yu, Huang, and 黃靖瑜. "Organizational Culture and Communication Pattern of Multilevel Marketing: A Case Study of E. Excel." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/61783926456654467508.
Full text
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Huang, Ching-Yu, and 黃靖瑜. "Organizational Culture and Communication Pattern of Multilevel Marketing: A Case Study of E. Excel." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/64533369506888234838.
Full text
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Chen, Min-Yu, and 陳敏玉. "The Effect of Employees' Personalities on Knowledge Transfer and Sales Performance in Multilevel Marketing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92176856944483517082.
Full textAbstract:
碩士世新大學
企業管理研究所(含碩專班)
97
The main purpose of this study is to explore the process of the knowledge transfer for achieving both personal and organizational goals in the workplace of the “multilevel marketing”. Besides, the study is also with the intention of realizing why healthy foods largely sold by direct selling and what are the characteristics of sellers. In the current study, an in-depth interview on the top management of multilevel marketing practitioners was conducted and a qualitative analysis was adopted by using the secondary data. The conclusions derived from interview indicated that it might need a long time being perseverance to become successful direct sellers. Direct sellers must have some personality like being ambitious to be winners in their career. This means that the personality is an important factor for being a direct seller. People who want to be successful in career must be actively to get the domain knowledge of direct selling. Direct sellers may get knowledge from its organization and sales team. But, if direct sellers only learn selling skills without recruiting new partners, they may not have good performance. Moreover, as the concepts of health living and self-entrepreneurial are more and more popular, healthy foods will be sold by the channel of direct selling in the near future, but changes and growth in direct selling are inevitable. The final results can provide the practitioners with some new visions and as a reference for the people who would like to engage in the career of multilevel marketing.
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Yuting_Chang and 陳郁婷. "THE IMPACT OF THE PERSONALITY AND NETWORK POSISTION OF MULTILEVEL MARKETING DISTRIBUTORS ON PERFORMANCE." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44511388575838754081.
Full textAbstract:
碩士佛光大學
管理學研究所
95
Multilevel marketing have come to Taiwan for 30 years. Some people believe that multilevel marketing may be beyond the market requirement, however the result shows the number of company, distributors always keep growing, include distributors income. On the other hand, the researches of Big five model and performance are some. Previous studies imply that personality can account for the performance of business. But few study have focused on the personality, network and performance. This study takes the approach of questionnaire to chase the answer. Accordingly, the objective of this study is to search for the influence of big five model in the network of organization and person performance by way of social network approach. 250 responses from all area in Taiwan were collected by convenience sampling method. In summery, the study result shows that some hypotheses are significant. In network of emotion: people have attitude of emotional instability will have high centrality position in his organization. On the contrary, people have attitude of openness to experience have lower centrality position in his organization. In network of knowledge, people have attitude of openness to experience have lower centrality position in his organization. People have attitude of Conscientiousness have stronger social connection in his organization. Beside, people have higher centrality position of emotion network decrease the performance with turnover and member. People have higher centrality position of knowledge network increase the performance with turnover and member.
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李麗紋. "The product return policy of the multilevel marketing companies and the satisfaction of the distributors." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/56010486455853227023.
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Huang, Chiao-Pin, and 黃巧頻. "Applying Data Mining Techniques to Customer Value and Behavior - An Example of Multilevel Marketing Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ub79zq.
Full textAbstract:
碩士朝陽科技大學
企業管理系
103
According to business economic globalization and the rapid development of information technology, enterprises establish a huge database of customers and transactions through the data warehouse. How to dig out the potential information and rule from big data has becomes the critical factor that drives enterprises competition to be success in the age of big data. Potential information and rule in big data can be dug out through data mining technology. It can be used in establishing customer relations, assisting business operations, improve the quality of decision-making and other purposes. Customers (multilevel marketing sales) are the most heart of multilevel marketing operating elements. How to manage with customer’s vertical relation. In order to achieve the goal of enterprise tsustainable operation is multilevel marketing company’s key operation issue. The research chooses multilevel marketing as a study case to discuss.The example of company’s customer data of transaction database. In the first, use RFM analysis to get R, F and M three index rate as input value. Next, use K-means clustering to classify customers. According to the results, presented customers relationship management strategy recommendations. At last, according to R, F and M three index rate and the result of customer classification, produce models and set of rules with C5.0 decision tree algorithm. Understanding of the characteristics of customer groups, provides customer value prediction reference, assisting enterprises have an insight into customers deeply, and enhance enterprise earnings.
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Wang, Jung-Kai, and 王譔凱. "The Balance between Entrepreneurship and Corporate Commitment of the Senior Distributor in Multilevel Marketing Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69480568675631287218.
Full textAbstract:
碩士元智大學
管理研究所
97
Most studies about commitment in Multi-level Marketing(MLM) industry were focus on dis-tributors and consumers, but among those researches about distributors, few researches diffe-rentiates the roles among them and investigate the relationship between each roles; in fact not every distributors have the same effect on the development of a MLM company, most of those MLM companies’ profit were produced by some key distributors. According to the statistical da-ta of FAIR TRADE COMMISSION, Most MLM companies’ profit growth were relate to the amount of total distributors, thus those senior distributors who early join a MLM companies must play a important role in finding new distributors and sale products, The main purpose of this research is to find out what factors might effect the decision procedure when those key distributors facing the situation when they have to choose between entrepreneurship and commitment. That is , what factor might let them stay or leave the company. Through this research I hope we can let the MLM company motivate those distributors with entrepreneurship, and at the same time they still can devote to the MLM company they participate in . After in depth interviews with few senior distributors, we find out that the factors balancing the entrepreneurship and commitment are as followed： Partnership, Role clarity, Indepen-dence ,Guanxi, Moneymaking. That means that the relationship those senior distributors looking for is partnership and independence, and they want this relationship remain, without any change, in the procedure of developing the MLM network, the role of MLM companies must stay neutral, do not try to interfere or change the relationship. I hope this research would have contribution in this field and improve the management quality of MLM companies.
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Hsiang-Han, Huang, and 黃湘涵. "A New Measurement for Discovering Potential Successful Career-Type Multilevel Marketing Distributors Based on Personality." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/47811387478029778482.
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碩士嶺東科技大學
行銷與流通管理研究所
96
The purpose of this study lies in building up a new measurement to discover potential successful career-type multilevel-marketing distributors from new members in advance. A distributor can utilize the measurement to find out whether a downline is able to do a multilevel-marketing job as a professional distributor in the future, and can reduce the corresponding cost. The study was based on the NEO scales (Neuroticism, Extraversion, and Openness) which were developed by Costa and McCrae（1992）and the sales clerks of Forever Corporation were used as samples. Two surveys were used, and totally 633 useful questionnaires were collected. With assistance of SPSS 10.0, item analysis, measure of reliability, and factor analysis were conducted in order to obtain the item structure of the constructs. Following factor analysis, confirmatory factor analysis was used to exam the model of the item structure with the aid of AMOS 6.0. The results showed that the constructs fitted well. As a total, 17 questions were remained, and three factors ("Conscientiousness and Agreeableness ", "Extraversion and Openness", and "Non-Neuroticism") were gained. Finally, benchmark scores for different types (career-type and consumption-type) of multilevel-marketing sales clerks were calculated and defined. In regard to the score of the questions, the highest score is 5 points and the lowest score is 1 point for each question. Therefore, the highest score of total questions is 85. It is suggested that an individual can be a potential successful career-type distributor if he/she gets a score more than 63 points, otherwise a consumption type.
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彭金錠. "The Research on the Establishment of Charitable Image and Interpersonal Networks for Multilevel Marketing Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/43794818255193022289.
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YAO, HSIAO CHUN, and 蕭群耀. "A Study of Multilevel Marketing Distributors’ Service Quality, Customer Satisfaction and Purchase Intension: An Example of." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94713162969277752912.
Full textAbstract:
碩士僑光科技大學
管理研究所
99
With the arrival of the competitive era of customer-oriented, enterprises began to use management system whose core is customer satisfaction. This research focuses on researches on the relationships among service quality customer satisfactions and behavior intention. Amway Taiwan Company is the representative of multilevel marketing distributors. This study takes the Amway Taiwan Company as the object of empirical study, and the random sample data were collected by questionnaire. On the basis of studying overview of the theories, this paper finds out Amway, for it’s the appropriate sample. Service quality, customer satisfactions and behavior intention are three facets of the research, and the questionnaire has four dimensions, including service quality (22 items), customer satisfactions (5 items), behavior intention (4 items). Then, this research analyzes, verifies the reliability and validity of the questionnaire, according to correlation analysis and ANOVA indicators by SPSS. The research came to the following conclusions. First, service quality has positive correlation with customer satisfactions and behavior intention; Second, the agency effect of customer satisfactions on service quality and behavior intention in multilevel marketing distributors.
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WU, PO-HSUAN, and 吳柏軒. "A Study on Consumer Behavior of Health Food by Multilevel Marketing-Take Naturally Plus as an example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30913409512644211939.
Full textAbstract:
碩士中華大學
經營管理研究所
98
The concept of traditional western medicine towards diseases was to combat diseases, while, in the modern twenty-first century, it has been gradually transformed to be disease prevention. According to several studies, the development of domestic health food industry has been more mature and people’s attitude towards health care has been more versatile. As the demand for health food increases, its availability grows as health food companies provide more channels for consumers to purchase the heath foods they need, among which "pyramid schemes” is the most commonly used model. The objective of this study is to review the development of domestic health food industry and to explore, from the standpoint of consumers, how the multi-level marketing strategy implemented by the health food providers would influence the consumers’ awareness of the existence of targeted health food and their decision of purchases. The health food company considered in this study is the MLM company ‘Naturally-Plus ’, which I have ever worked for. Data is collected by sending out (Naturally-Plus) questionnaires at branches of located in Taipei, Taichung, and Kaohsiung, and is analyzed by using statistical software SPSS. Results of demographic statistics, reliability and validity tests, factor analysis, analysis of variance, and regression models are presented. According to this study, most of the members agree that multi-level marketing strategy will be the mainstream in the marketing field, and through the implementation of it, the company can expand its relationship with the general public. Meanwhile, they hope the company could provide well-organized training program that could assist members who are interested in running the business well to better understand how to perform the strategy. As to how the members acquire the product-related information, most of them are recommended by friends and families; which means the members are highly confident with the company and the products it provides. They also suggest that the company should operate a customer-centered management strategy, besides the modification of the products and the provision of post-sale services.