Relevant bibliographies by topics / Multimodal discourse analysis

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Multimodal discourse analysis'

Author: Grafiati
Published: 4 June 2021
Last updated: 21 February 2023

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Journal articles on the topic "Multimodal discourse analysis"

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Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (December 2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in which power, racism, segregation, oppression, ethnicity, inequality, discrimination, identity, superiority, inferiority, dominant groups, and dominated groups are being analyzed. The study aims at showing the inequality, the oppression, the racial discrimination, and the exercised power Negroes previously suffered (1930s) in America, the land of freedom, and how this suffering is depicted through graphic novels for historical documentation. The study shows that the Whites considered themselves the dominant group, whereas the Negroes were treated as slaves, not even equal to human beings, and hence are recognized to be the oppressed and the dominated group.
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Moura, H. "Discourse & Technology: Multimodal Discourse Analysis." IEEE Transactions on Professional Communication 48, no. 3 (September 2005): 329–31. http://dx.doi.org/10.1109/tpc.2005.853943.

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Wang, Shaoxiang. "Discourse and Technology: Multimodal Discourse Analysis (review)." Language 83, no. 1 (2007): 222–23. http://dx.doi.org/10.1353/lan.2007.0050.

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Yin, Li, and Hanita Hassan. "Multimodal Discourse Analysis of the Movie Poster Little Big Soldier." International Journal of Languages, Literature and Linguistics 7, no. 3 (September 2021): 101–5. http://dx.doi.org/10.18178/ijlll.2021.7.3.294.

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Movie Posters are visual media used to transmit cultural and commercial information through social semiotics such as image, text, font and color. One of the important techniques of poster design is to convey movie topics or focused information. Movie poster design has gone through two major periods in China. Between 1980s and 1990s, posters were apparently designed simple and color-vivid; entering the 21st century, with computer technology, Chinese movie posters have shown diversified expressions and propagandas, which seem more fresh and unique in artistic charm. Multimodality usually expresses meanings through the combination of text and other elements, and movie poster is one of the multimodal means. This paper discusses the findings of multimodal discourse analysis by Kress &Van Leeuwen carried out on a movie poster Little Big Soldier, of which the aims are, among others, to reveal how verbal and visual signs work together as social signs to interpret the representational, interactional and compositional meanings, thus viewers better understand how the movie poster realizes meaning co-construction and how it conveys the movie information. The main goal of poster message is to play a propaganda role and attract more audience to the movie.
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Sew, Jyh Wee. "Book Review: Discourse and Technology: Multimodal Discourse Analysis." Discourse & Society 16, no. 4 (July 2005): 584–86. http://dx.doi.org/10.1177/095792650501600409.

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Ping, Kuang. "A Visual Grammar Analysis of Lesaffre’s Website." Advances in Language and Literary Studies 9, no. 6 (December 28, 2018): 38. http://dx.doi.org/10.7575/aiac.alls.v.9n.6p.38.

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The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual Grammar founded by Kress and van Leeuwen can help to analyze the multimodal discourse. This text, based on the Visual Grammar to analyze the Lesaffre’s website, will find the charming of the combination of language and pictures, and finally give some points in designing our own websites. Through the study of Lesaffre’s website, when building the website of the company, first the arrangement of information should be paid much attention to. Except some essential conventional information, such as the introduction of the company, other new information, such as the latest news of the company, should be put in obvious place. Then website gives people intuitionistic feeling, so the collocation of the company’s information in the website should be reasonable.
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Ruswardiningsih, Dini, and Rita Sutjiati Djohan. "An AQUA Advertisement’s Multimodal Discourse Analysis." International Journal of Linguistics, Literature and Translation 5, no. 1 (January 30, 2022): 230–37. http://dx.doi.org/10.32996/ijllt.2022.5.1.27.

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More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products. Hence, the success of an advertisement will decide the sales of a product. This research was conducted to analyze how Raisa's version of the AQUA advertisement represents the image of AQUA being the most healthy and clean drinking water through the use of functional systemic linguistic theory and a combination of Anstey and Bull's multimodal theory and Kress & Van Leeuwen's multimodal analysis. This advertisement in the form of audiovisuals displayed on the social media platform, YouTube, with the title of 'Tidak Semua Air Sama, Mau Tahu Cara Raisa Memilih Air Minum Untuk Kesehatan Keluarga'. This study uses a semiotic approach that focuses on multimodal systems, which include linguistic, visual, audio, gestural, and spatial. The type of research used is qualitative research with a multimodal analysis approach. Language messages are carried out through spoken language, and written language makes the audience understand more about what is going on. Although it has a short duration, this ad managed to leave a distinct impression on the audience by focusing on conveying every important message. The results of the analysis reveal that these five multimodal systems are integrated into this advertisement. This advertisement covers all five aspects of a multimodal semiotic system, and these five aspects are integrated to add to the core of the message, which is to advertise AQUA mineral water.
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Luca, Ion-Sorin. "A Multimodal Discourse Analysis in Media." Romanian Journal of English Studies 17, no. 1 (December 1, 2020): 74–80. http://dx.doi.org/10.1515/rjes-2020-0009.

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Abstract This study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate photographs and texts from media by providing a few strategies as guidance. The approach adopted for this analytical research is inspired by Halliday and Matthiessen’s An Introduction to Functional Grammar (2004). Consequently, the objects in a photograph and words in a text function similarly conveying information to the audience, and additionally, involve a similar strategy of analysis. To sum up, these strategies are intended to improve the audience’s comprehension of decoding article meaning and journalist’s intention.
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Bi, Mengyuan. "Multimodal Discourse Analysis of News Pictures." Theory and Practice in Language Studies 9, no. 8 (August 1, 2019): 1035. http://dx.doi.org/10.17507/tpls.0908.23.

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Multimodal discourse analysis is the analysis of different symbolic modes within a text, which breaks through many limitations of traditional discourse analysis to a great extent. This paper takes the visual grammar of Kress and Leeuwen as the theoretical framework, which gives a good explanation of the reproducing meaning, interactive meaning and composition meaning of image discourse, which is also suitable for the analysis of news picture discourse. This paper expounds how other symbolic resources interact with each other, so as to construct a complete text with linguistic symbols, and then convey more social interactive meaning. The results show that visual grammar is feasible and operational in the analysis of multimodal news texts. The background and text of news discourse can be effectively supplemented and explained, and it is of great significance to improve readers' pictures’ reading ability.
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Bo, Xu. "Multimodal Discourse Analysis of the Movie Argo." English Language Teaching 11, no. 4 (March 25, 2018): 132. http://dx.doi.org/10.5539/elt.v11n4p132.

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Based on multimodal discourse theory, this paper makes a multimodal discourse analysis of some shots in the movie Argo from the perspective of context of culture, context of situation and meaning of image. Results show that this movie constructs multimodal discourse through particular context, language and image, and successfully publicizes western mainstream ideology.
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Dissertations / Theses on the topic "Multimodal discourse analysis"

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Nordensvärd, Eje. "Multimodality : An EFL textbook comparison using multimodal discourse analysis." Thesis, Södertörns högskola, Lärarutbildningen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-6007.

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This essay aims to compare two EFL (English as a Foreign Language) textbooks by using a multimodal discourse analysis in order to find out how EFL textbooks have changed in design and visually. In this essay the textual content is treated as one of several pillars making up design, this essay is interested in the visual changes. This analysis is done using two EFL textbooks with twenty years in between them, both are used in the same school by different teachers. A study like this is going to be published later this year but that study includes three subjects (English being one of them) and starts with textbooks from the 1930s up until now. In this essay, two chapters of each textbook will be looked at  in a closer analysis to represent each textbook; every page is analyzed without first reading the text. The conclusion of this essay is that the written communication still seem to be the most credible of the different communicative methods of making meaning, however, it is no longer the only credible way of making meaning.
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Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

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Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

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Jancsary, Dennis, Markus Höllerer, and Renate Meyer. "Critical analysis of visual and multimodal texts." SAGE, 2016. http://epub.wu.ac.at/6126/1/Dennis_etal_2016_SAGE%2Dcritical%2Danalysis.pdf.

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Varga, Kate, and Ronja Cato. "A multimodal critical discourse analysis of Swedish teaching materials for English." Thesis, Malmö universitet, Malmö högskola, Institutionen för kultur, språk och medier (KSM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41075.

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Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. Additionally, this study explores if textbooks designed for ELT can be adapted and used as a resource in the Arts classroom for multimodal representation analysis. The study used a multimodal critical discourse analysis with a social semiotic approach to address these questions, looking at the textbooks' textual and visual elements. The result is addressed both quantitatively and qualitatively and showed that, while women were shown in active roles, white men were overrepresented in both the visual and textual representations and people of colour of both genders were underrepresented. The results imply that ELT textbooks have some ways to go in order to meet the representation demands that the curriculum sets and that more research needs to address how to more accurately and frequently represent different groups of people within ELT teaching materials.
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Rukšytė, Eligija. "Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45971.

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Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. Today numerous people use and rely on social media networks which encourage companies to try to reach their audiences and shape company image by the usage of different digital networks. One of the platforms where companies can represent their business is LinkedIn, as it is designed specifically for organizations and individuals to develop a professional image. One of the platform’s most popular feature is the possibility to post job advertisings that are seen in several platform areas. These job offers serve as a recruitment tool but also simultaneously shape the image of a company. Therefore, it is interesting to explore how job posts of a company manage to stay informative, focused on the targeted audience and, at the same time, shape corporate image. Thesis project, “Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements”, aims to examine how world leading Swedish companies create their corporate image through job advertisements posted on the social media platform LinkedIn and what that image is. The study draws on media logic theory together with the concept of discourse and tries to reach the project’s aim by applying multimodal critical discourse analysis. By this model, job advertisements of 3 companies based in Sweden were analysed. Results show that corporate image through job advertisements is created equally by the company and the platform LinkedIn. Companies in job advertisements use semi-formal language, creative elements, address accomplishments, values and goals to attract the reader. While LinkedIn places main company information that can influence job advertisement readers to obtain a primary opinion about the enterprise.
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Gonzalez, Johansen Karin. "Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-43512.

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Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. A gap in the literature exists, when it comes to health professionals and their means of communicating health on social media platforms, such as Instagram. This gap was the inspiration for the present study. The study sought to critically examine the discourses communicated by doctors and registered dietitians on the social media platform Instagram. With the specific focus of examining their presentation of body weight and health, the manifestations of roles and the discourses presented. The study was based on the theory of social semiotics, using critical multimodal discourse analysis, that include elements from the critical discourse analysis framework, by Fairclough (2010) (Machin & Mayr, 2012). The study found that the chosen health professionals generally presented weight bias and presented body weight as a sum of individual choices, as well as body weight as a personal responsibility. The health professionals used both visual and verbal techniques, to establish authority and power, and were generally promoting health as a commodity, as well as using their own body to promote the thin ideal. The strongest discourses present were those of healthism, paternalism and aesthetics defining health, findings that are supported within the literature, when looking at other health promoting entities, such as personal trainers.  The study brought forth important implications within health communication on social media platforms, thus that healthism is an area that is important to educate health professionals within, as well as there being basis to further investigate this notion. The study also brought  forth important considerations for ethics and validity within this type of research.
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Al-Attar, Maryam Mahmood Hikmet. "A multimodal analysis of print and online promotional discourse in the UK." Thesis, University of Leicester, 2017. http://hdl.handle.net/2381/40032.

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This thesis is concerned with investigating promotional discourse types in the UK from more than one medium with the aim of showing and comparing the characteristics (situational, generic, linguistic, and visual) of such discourse types, where such features also reflect the complexity of this discourse. For this purpose, a range of analytical frameworks, two integrated, were used for studying five promotional discourse types, namely adverts, posts, comments, reviews, and interviewees’ responses, where each model tackled an aspect of promotional discourse. Guided by Herring’s (2007) and Biber and Conrad’s (2009) frameworks, the situational characteristics of the above first four discourse types were explained, which allow accounting for some of the linguistic patterns identified in the following analyses. Categorising these four discourse types as members of promotional genres was informed by Bhatia’s (1993; 2004; 2005) generic approach, where three moves were identified as common to all discourse types. Through this analysis, the different participants of this discourse were specified, and their different linguistic representations were scrutinised through adopting Van Leeuwen’s (1996; 2008) representation framework. The representational category of inclusion indicated adverts to be product-centred, whereas customers featured as the prominent participant in the posts, comments, and reviews. With respect to the visual analysis, the informants’ responses generally demonstrated the diversity of individuals’ understandings of visual resources, where this goes against Kress and Van Leeuwen’s (1996; 2006) interpretations. Examining these responses linguistically, first through applying Van Leeuwen’s (1996; 2008) network, they were found to complement the findings of the above linguistic analysis of products as the prominent represented objects. Secondly, investigating the interpretations using Martin and White’s (2005) appraisal theory, the evaluative nature of the informants’ responses was reflected through the attitudinal type of appreciation. The multi-analytical tools adopted succeeded in showing the diversity of the resources of promotional discourse.
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Castineira, Benítez Teresa Aurora. "Exploring political, institutional and professional discourses in Mexico: a critical, multimodal approach." Australia : Macquarie University, 2009. http://hdl.handle.net/1959.14/70422.

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Thesis (PhD)--Macquarie University, Faculty of Human Sciences, Department of Linguistics, 2009.
Bibliography: p. 210-223.
General introduction -- A multimodal analysis of the 2006 Mexican presidential campaign billboards -- Study 2: Discourses of obligation and prohibition within an institutional setting -- Study 3: Gatekeeping practices at the LEMO: a multimodal analysis -- General conculsions.
This is a thesis composed of three studies linked by a common critical multimodal approach to the analysis of the data. Fairclough's (1992, 1995) three-dimensional framework was drawn on in order to explore the social practice, discursive practice and text dimensions of the discourses in question. The first two studies focus on printed texts in Mexican Spanish, whereas the third study addresses spoken interaction in English with occasional code switching to Spanish. -- Study 1: A Multimodal Analysis of the 2006 Mexican Presidential Campaign Billboards - This is a joint study (with my colleague Michael Witten and approved by my supervisor and the Department of Linguistics at Macquarie) which analyzes the political discourse of the multimodal and multisemiotic texts that the three major political parties involved in the 2006 Mexican presidential elections produced and extensively distributed through the medium of public billboards. We investigate how these parties express their particular ideologies, construct and convey social identities and relationships, and construct relations of power between themselves and the readers/viewers of these texts, through the medium of billboards. As indicated in the preamble, the methodological framework addresses these issues drawing on Fairclough's (1992, 1995) three-dimensional model of analysis while employing a variety of qualitative techniques, tools, and approaches. -- Study 2: Discourses of obligation and prohibition within an institutional setting - Following the theme of multimodal critical discourse analysis, this study examines the institutionalized discourses of obligation and prohibition at the Library of the Language Faculty (LEMO)*of a public university in Mexico. Six different texts pertaining to various genres ranging from a protocol to notices were examined. Multiple qualitative methodologies and tools such as those drawn from ethnography, critical discourse analysis, and systemic functional linguistics are utilized in the analysis of the data. Power relations between the institution and the library users are examined as well as the conditions of text production and reception, the latter through an ethnographic component. An emphasis is placed on the linguistic text. -- Study 3: Gatekeeping practices at the LEMO - This study investigates one of the gatekeeping practices at the Language Faculty of a public university in Mexico (see above). The particular practice concerned consists of the professional examinations (vivas) that students have to take in order to obtain their degrees of 'Licenciatura en Lenguas Modernas' (BEd in Modern Languages) in the English Teaching section of the university. This study focuses on the professional discourse(s) utilized by both candidates and examiners by means of analyzing the texts of four recorded professional examinations. This study chiefly draws on Goffman's (1959) dramaturgical concepts of 'frontstage' and 'backstage', where the analysis of the frontstage work addresses the Question-and-Answer section of the examinations, and the analysis of the backstage work addresses the subsequent deliberations among the examiners concerning the performance of the candidates. Multiple qualitative methodologies and tools are again drawn upon, such as ethnographic analysis, interactional sociolinguistics and critical discourse analysis. (* Facultad de Lenguas)
Mode of access: World Wide Web.
xii, 233 p. : ill. (some col.)
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Knox, John Stewart. "Multimodal discourse on online newspaper home pages: A social-semiotic perspective." Thesis, The University of Sydney, 2009. http://hdl.handle.net/2123/7696.

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In a short space of time, online newspapers have emerged to play an important role in the institutional construction of ‘news’ and the mass mediation of information. The home pages of online newspapers feature short verbal texts, and communicate using language, image, layout, colour, and other semiotic resources: they communicate multimodally. This thesis examines the multimodal discourse of three English-language online newspapers: the Bangkok Post (Thailand), the English-language edition (translated from Chinese) of the People’s Daily (China), and the Sydney Morning Herald (Australia). Between February, 2002 and April, 2006, three data collections were made (February-April, 2002; September-November, 2005; January-April, 2006) using a five-day ‘constructed week’ method. The main corpus was 15 home pages from each newspaper (five per collection per newspaper), but the total corpus (including other pages from each newspaper) was 603 web pages. Two senior editors (one each from the Bangkok Post and the Sydney Morning Herald) were interviewed. The multimodal discourse of the home pages was analysed using tools from Systemic Functional Multimodal Discourse Analysis (SF-MDA), and a ‘visual grammar’ of home pages building on the work of Kress & van Leeuwen (1996) was developed. In addition, a rank scale for online newspapers was proposed, and limitations of applying the tool of rank scale to this corpus were identified. An emerging genre - the headline-plus-lead-plus-hyperlink newsbite - was identified, and the design of newsbites on the home page of the Sydney Morning Herald and the evolution of their design over time was analysed. The use of images on the home pages in the corpus was analysed, and the increasing use of thumbnail images in the Sydney Morning Herald - particularly close-up thumbnails of faces - was investigated in further depth. The visual design of online newspaper home pages and the news texts appearing on them are an evolution of print news genres and their design practices. Newsbites and headline-only newsbits are verbally short, so the authors of newspaper home pages are forced to rely increasingly on visual communication in order to position stories and readers, and to communicate the values of the news institution on the home page as mediated by the screen. Thumbnail images are evolving as a new form of punctuation on some home pages, and this may be a short-lived, or an emerging historical trend in the development of punctuation, at least in online environments. Overall, online newspaper home pages are tending towards shorter texts, which communicate in novel ways. These short texts cannot communicate the values and ideology of news institutions in the way that extended verbal texts have done for centuries, yet this function of news texts remains important to the construction and maintenance of a readership, and therefore crucial to the home page of a newspaper. As a result, news institutions express values visually in their design of newspaper home pages. As readers become familiar with the meanings of online news design, they become adept at reading and understanding short stories within these multimodally-construed frames of reference. Ideology is increasingly fragmented on shorter timescales, but expressed over longer timescales in a hypermedia environment that affords and extends many of the pre-existing multimodal features of print newspaper discourse.
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Books on the topic "Multimodal discourse analysis"

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1959-, LeVine Philip, and Scollon Ronald 1939-, eds. Discourse and technology: Multimodal discourse analysis. Washington, D.C: Georgetown University Press, 2004.

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L, O'Halloran Kay, ed. Multimodal discourse analysis: Systemic-functional perspectives. London: Continuum, 2004.

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van, Kuppevelt Jan, Dybkjær Laila 1959-, and Bernsen Niels Ole, eds. Advances in natural multimodal dialogue systems. Dordrecht: Springer, 2005.

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Norris, Sigrid. Identity in interaction: Introducing multimodal interaction analysis. Berlin: Walter de Gruyter, 2011.

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Len, Unsworth, ed. Multimodal semiotics: Functional analysis in contexts of education. London: Continuum, 2008.

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Dialogue in multilingual and multimodal communities. Amsterdam: John Benjamins Publishing Company, 2015.

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Baldry, Anthony. Multimodal transcription and text analysis: A multimedia toolkit and coursebook / Anthony Baldry and Paul J. Thibault. London: Equinox Publishing, 2006.

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J, Thibault Paul, ed. Multimodal transcription and text analysis / Anthony Baldry and Paul J. Thibault. Oakville, CT: Equinox Publishing, 2005.

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Viewpoint in language: A multimodal perspective. Cambridge: Cambridge University Press, 2012.

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Multimodal discursive construction of Chinese national identity in Beijing olympic discourse: Beijing Ao yun hua yu zhong Zhonghua min zu shen fen de duo mo shi hua yu gou jian. Changchun Shi: Jilin da xue chu ban she, 2011.

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Book chapters on the topic "Multimodal discourse analysis"

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Hart, Christopher. "Multimodal discourse analysis." In Researching Discourse, 143–79. London ; New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780367815042-9.

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Statham, Simon. "Multimodal Critical Discourse Analysis." In Critical Discourse Analysis, 167–90. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429026133-11.

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Cutting, Joan, and Kenneth Fordyce. "Multimodal Critical Discourse Analysis." In Pragmatics, 222–34. 4th edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge English language introductions: Routledge, 2020. http://dx.doi.org/10.4324/9781003010043-34.

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Bouvier, Gwen, and Joel Rasmussen. "Multimodal Critical Discourse Analysis." In Qualitative Research Using Social Media, 79–102. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429319334-5.

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Valdeón, Roberto A. "Discourse analysis, pragmatics, multimodal analysis." In Reception Studies and Audiovisual Translation, 111–32. Amsterdam: John Benjamins Publishing Company, 2018. http://dx.doi.org/10.1075/btl.141.07val.

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Berger, Arthur Asa. "Introduction: Li’l Abner and Critical Multimodal Discourse Analysis." In Applied Discourse Analysis, 1–10. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47181-5_1.

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Wong, May. "The Discourse of Advertising for Luxury Residences in Hong Kong: A Multimodal Critical Discourse Analysis." In Multimodal Communication, 107–30. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15428-8_5.

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Griebel, Tim. "Disciplinary Friendship and Corpus-Assisted Discourse Analysis." In Multimodal Approaches to Media Discourses, 189–202. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in multimodality: Routledge, 2020. http://dx.doi.org/10.4324/9780367332907-9.

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Bednarek, Monika. "Corpus-Assisted Multimodal Discourse Analysis of Television and Film Narratives." In Corpora and Discourse Studies, 63–87. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137431738_4.

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Janssen, Amanda. "Social Semiotic Multimodal Analysis of Discourse in Banking." In Text-Based Research and Teaching, 75–95. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-59849-3_5.

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Conference papers on the topic "Multimodal discourse analysis"

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Yu, Bowen. "Multimodal Discourse Analysis of Posters." In Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icassee-19.2019.83.

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Zhang, Chunli. "Multimodal Discourse Analysis of Advertising Language." In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.

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Chen, Yunru, and Xiaofang Gao. "A Multimodal Discourse Analysis of Movie Posters." In 2nd Annual International Conference on Language, Literature and Linguistics (L3 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-3566_l313.106.

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Wang, Haiping. "Toward a Theoretical Framework of Multimodal Discourse Analysis of Criminal Courtroom Discourses." In 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.56.

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Liu, Yan. "Meaning Construction of Internet News Discourse from the Perspective of Multimodal Discourse Analysis." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.108.

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Sandstead, Martha. "Positioning an Emergent Bilingual Through Discourse and Multimodal Analysis." In AERA 2022. USA: AERA, 2022. http://dx.doi.org/10.3102/ip.22.1882599.

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Palupi, Dita Dewi. "Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.57.

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Kusumaningrum, Fadhila. "Discourse Analysis of Argumentative and Persuasive Texts on GO-JEK Advertisement Text." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.55.

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Lingjuan, Wu. "Exploring the Multimodal Features of Courseware for Children's Live Online English Lessons: A Multimodal Discourse Analysis." In ICEEL 2020: 2020 The 4th International Conference on Education and E-Learning. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3439147.3439164.

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Xiong, Yingen, and Francis Quek. "Gestural Hand Motion Oscillation and Symmetries for Multimodal Discourse: Detection and Analysis." In 2003 Conference on Computer Vision and Pattern Recognition Workshop (CVPRW). IEEE, 2003. http://dx.doi.org/10.1109/cvprw.2003.10051.

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