Relevant bibliographies by topics / Multimodal Discourse Analysis (MDA)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Multimodal Discourse Analysis (MDA)'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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Journal articles on the topic "Multimodal Discourse Analysis (MDA)"

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Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (December 2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in which power, racism, segregation, oppression, ethnicity, inequality, discrimination, identity, superiority, inferiority, dominant groups, and dominated groups are being analyzed. The study aims at showing the inequality, the oppression, the racial discrimination, and the exercised power Negroes previously suffered (1930s) in America, the land of freedom, and how this suffering is depicted through graphic novels for historical documentation. The study shows that the Whites considered themselves the dominant group, whereas the Negroes were treated as slaves, not even equal to human beings, and hence are recognized to be the oppressed and the dominated group.
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Chen, Chunlei. "Visualizing the Knowledge Domain of Multimodal Discourse Analysis (2009-2019): A Bibliometric Review." Forum for Linguistic Studies 2, no. 1 (October 28, 2020): 44. http://dx.doi.org/10.18063/fls.v2i1.1205.

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Different from traditional discourse analysis, multimodal discourse analysis (MDA), a systematic analysis of different semiotic modes, utilizing language, images, sounds in a discourse, emphasizes the coordination of both dynamic and static semiotic resources. This study presents the status quo and development trend of the research field through an objective, systematic, and comprehensive review of relevant publications available from the Web of Science Core Collection. Analysis techniques including a descriptive statistical method and a bibliometric method are used. The study quantitatively analyzes the publications in terms of general characteristics, geographical distribution, high-cited representatives, and topic discovery and distribution to illustrate the development and trend of MDA. The research findings are as follows: (1) In the past 10 years or so, international MDA research has presented a significant growth trend, with flourishing research output, interest and diversification of presented subjects; (2) New topics are constantly emerging, with research topics mainly focusing on the development of visual grammar, gesture, digital technologies, conference presentations, metonymy and metaphor, etc.; (3) Research focuses mainly on multimodality, semiotics, conversation analysis, critical discourse analysis etc.; (4) The article also listed a series of important and highly influential literature, countries, journals and authors on MDA during different periods. It is hoped that this paper can provide a reference for the further study of MDA.
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Bernad-Mechó, Edgar. "Combining Multimodal Techniques to Approach the Study of Academic Lectures: A Methodological Reflection." Atlantis. Journal of the Spanish Association for Anglo-American Studies 43, no. 1 (June 28, 2021): 178–98. http://dx.doi.org/10.28914/atlantis-2021-43.1.10.

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This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social semiotics (MSS), multimodal discourse analysis (MDA) and multimodal interaction analysis (MIA). These approaches differ in their main focus—the social context, the system of semiotic resources available to the speakers and the social actors, respectively—and the tools they provide to conduct multimodal analyses. To exemplify how analyses may be conducted within each of the paradigms in the context of academic lectures in English, I examine an excerpt extracted from an African-American history lecture from Yale University by a native English speaker in which he organizes his discourse in between content sections. Through the use of short multimodal transcriptions, I discuss how MSS can be used for reflections on the social contexts of academic lectures, MDA describes the use of semiotic resources employed by the lecturers, and MIA can be used to look into how lecturers structure their speech into sequences of actions. Ultimately, I suggest a combination of multimodal methodologies to obtain a broader account of the intricacies of discourse in academic settings.
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Alyousef, Hesham Suleiman. "A multimodal discourse analysis of English dentistry texts written by Saudi undergraduate students: A study of theme and information structure." Open Linguistics 6, no. 1 (June 16, 2020): 267–83. http://dx.doi.org/10.1515/opli-2020-0103.

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AbstractThe study of multimodality in discourse reveals the way writers articulate their intended meanings and intentions. Systemic functional analyses of oral biology discourse have been limited to few studies; yet, no published study has investigated multimodal textual features. This qualitative study explored and analyzed the multimodal textual features in undergraduate dentistry texts. The systemic functional multimodal discourse analysis (SF-MDA) is framed by Halliday’s (Halliday, M. A. K. 2014. Introduction to Functional Grammar. Revised by Christian M. I. M. Matthiessen. 4th ed. London/New York: Taylor and Francis) linguistic tools for the analysis of Theme and Kress and van Leeuwen’s (Kress, Gunther, and Theo van Leeuwen. 2006. Reading Images: The Grammar of Visual Design. London: Routledge) framework for the analysis of visual designs. Oral biology discourse intertwines two thematic progression patterns: constant and linear. Although a split-rheme pattern was minimally employed, disciplinary-specific functions of this pattern emerged. The SF-MDA of the composition of information in oral biology pictures extends Kress and van Leeuwen’s functional interpretations of the meaning-making resources of visual artifacts. Finally, the pedagogical implications for science tutors and for undergraduate nonnative science students are presented.
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ZhangFeifei. "Meaning Construction of Multimodal Synergy in Documentary Discourse: Taking The Lockdown: One Month in Wuhan as an Example." International Journal of Linguistics, Literature and Translation 5, no. 6 (June 4, 2022): 52–60. http://dx.doi.org/10.32996/ijllt.2022.5.6.7.

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This article, based on Zhang Delu’s synthetic theoretical framework for multimodal discourse analysis (MDA), conducts a multimodal discourse analysis on the documentary-The Lockdown: One Month in Wuhan. It is found that the documentary discourse involves two necessary modalities: language modality and image modality. The main relationship between them is complementary reinforcement. The common relationships between necessary modality and selective modality are interaction, primary and secondary, and context interaction. Although the overlapping relationship has little effect on the meaning construction of the discourse, its existence is justified in some cases. Through the analysis of the synergy of different modes, it is hoped that the article will provide some enlightenment for multimodal relationships in the meaning construction of documentary discourse.
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Alyousef, Hesham Suleiman. "Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts." SAGE Open 11, no. 3 (July 2021): 215824402110321. http://dx.doi.org/10.1177/21582440211032194.

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This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.
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Gao, Hongmiao. "“Dragon and Bear”: A SF-MDA Approach to Intersemiotic Relations." International Journal of English Linguistics 7, no. 5 (July 27, 2017): 74. http://dx.doi.org/10.5539/ijel.v7n5p74.

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Compared with analysing the meaning of discourse from the perspective of language only, multimodal discourse analysis embarking on modes like images, words, colour, sound and other elements can help understand the underlying meaning expressed more thoroughly. Systemic functional multimodal discourse analysis (SF-MDA) built upon systemic functional theory (SFT) is employed in this study. An illustrated article issued in The Economist is taken as an example to fully dredge the intersemiotic relations between the text and the image. By describing the text, interpreting and explaining the underlying sociocultural background of the countries involved, it functions to fully excavate the differences and problems faced by the two countries so that strategies can be defined to cope with the existent problems within. The study finds out that there is an intersemiotic complementarity between the verbal text and visual image. Hopefully, this paper can pave the way for the future research of intersemiotic relations between different modes.
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Alyousef, Hesham Suleiman. "An SF-MDA of the Textual and the Logical Cohesive Devices in a Postgraduate Accounting Course." SAGE Open 10, no. 3 (July 2020): 215824402094712. http://dx.doi.org/10.1177/2158244020947129.

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The use of cohesive devices in academic discourse not only improves the quality of writing but also enhances our learning experiences. This study aims to explain how the multimodal accounting discourse is constructed by postgraduate business students through the cohesive ties. Halliday and Hasan’s and Halliday’s cohesion analysis schemes were employed in the systemic functional multimodal discourse analysis (SF-MDA) of the cohesive devices in the multimodal accounting texts. The schemes are based on systemic functional linguistics (SFL) which suits the context of this study as it considers language as a social semiotic resource for making meaning. Its linguistic tools are capable of explaining the way we construct and make meanings. The SF-MDA findings showed the first and most frequently occurring cohesive device type in the orthographic texts was lexical cohesion, in particular repetition of the same lexical items, followed by reference and conjunctions. Lexical cohesive devices were higher in the tables than in the orthographic texts. Conjunctions were only employed in the orthographic texts to signal extension and enhancement relationships. One of the key features that characterize financial statements is the abundance of implicit hierarchically networked lexical ties that bind the separate lexical strings, thereby organizing the discourse of financial statements. The results contribute to our understanding of the complex multimodal meaning-making processes in accounting discourse.
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Alyousef, Hesham Suleiman, and Amerah Abdullah Alsharif. "Thematic Progression in Saudi Postgraduate Business Students’ Multimodal Texts: An SF-MDA of Accounting Discourse." JEES (Journal of English Educators Society) 4, no. 2 (October 2, 2019): 99. http://dx.doi.org/10.21070/jees.v4i2.2582.

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Thematic progression plays a vital role in organizing the information in a text and in enabling it to be understood and communicated effectively. Studies of multimodal business discourse have been confined to workplace contexts, and across the fields of management accounting, marketing, and finance. Based on Halliday’s (2014) analytical tools of systemic functional linguistic (SFL) and Kress and van Leeuwen’s (2006) analysis of images, an Systemic Functional Multimodal Discourse Analysis (SF-MDA) was conducted to explore THEME and INFORMATION structure in five international students’ texts in a key topic in accounting, namely financial statements. The participants are first-year Master of Commerce Accounting Saudi students enrolled in the Accounting Concepts and Methods module at an Australian university. The findings of the SF-MDA revealed the frequency of Theme reiteration and the linear Theme pattern in financial statements. The first pattern is employed in accounting tables to list the corresponding numerical values. The SF-MDA findings of the balance sheet corresponded with Kress and van Leeuwen’s (2006) approach to the analysis of grammar of visual design in terms of compositional zones.
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Evelyn, Marcella. "A Multimodal Critical Discourse Analysis of Samsung’s Ingenius, Website, Consumers’ Comments, and Samsung-Apple Brand Positioning." K@ta Kita 7, no. 3 (December 16, 2019): 411–26. http://dx.doi.org/10.9744/katakita.7.3.411-426.

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This study analyzed Ingenius video advertisement. Ingenius is a video advertisement produced by Samsung. However, Samsung only shows its competitor’s product (Apple IPhone X) from the beginning until the end of the video. The video is divided into seven segments and was analyzed by using both Multimodal Discourse Analysis and Critical Discourse Analysis three-dimension framework by Fairclough. This study is expected to find how the Apple IPhone X is represented by Samsung in their Ingenius video advertisement, to find the Ingenius messages according to Samsung’s website, to see the reaction of its consumers, and to find how the brand positioning of Samsung and Apple in the society. Multimodal Discourse Analysis is used to analyze the inner dimension of the framework by using Ingenius video advertisement as the text or discourse. The second dimension is analyzed by using the official Samsung explanation from its website about the video to see the meaning of each segment from the producer to consumers and using the YouTube comments to see how the consumers of the video (viewers) react after watching the video. The outer dimension sees the brand positioning from online newspapers, websites, and blogs to see how the society perceives Apple and Samsung as smartphone brands. Keywords: Multimodal Discourse Analysis (MDA), Critical Discourse Analysis (CDA), Advertisements, Discourse.
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Dissertations / Theses on the topic "Multimodal Discourse Analysis (MDA)"

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Valeiras, Jurado Julia. "A multimodal apprach to persuasion in oral presentations: The case of conference presentations, research dissemination talks and product pitches." Doctoral thesis, Universitat Jaume I, 2017. http://hdl.handle.net/10803/404052.

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Esta tesis presenta un estudio multimodal y etnográfico del uso de estrategias persuasivas en tres géneros orales: presentaciones en conferencias, charlas de divulgación científica, y presentaciones de productos. Estos géneros comparten un importante componente persuasivo: los tres se dirigen a una audiencia tratando de convencerles del valor de un producto, servicio, o investigación. Sin embargo, se usan en dos contextos profesionales diferentes: el académico y el económico, por lo que cabe esperar que consigan su propósito comunicativo de forma diferente. Por otra parte, recientes estudios muestran como distintos discursos, tienden a adoptar cada vez más rasgos promocionales (promocionalización del discurso). En vista de ello, es factible establecer como hipótesis que los tres géneros están relacionados interdiscursivamente, y un estudio multimodal y etnográfico del uso de la persuasión en dichos géneros puede ayudar a clarificar las relaciones existentes entre ellos, así como sus diferencias.
This thesis is a multimodal and ethnographic study of the use of persuasive strategies in three oral genres conference presentations, research dissemination talks and product pitches. These presentations share a strong persuasive component in their communicative purpose: the three of them address an audience to convince them of the value of a product, a service or a piece of research. However, they are used in business and academia by different discourse communities in different contexts, and therefore they can be expected to achieve their communicative goals in different ways. In addition, research suggests that there is a trend towards promotionalization of different discourses, among which academic discourse is included. In view of this, I hypothesize that these three genres are intertextually and interdiscursively related, and that a multimodal and ethnographic study of the use of persuasion in them can help to shed some light on these relationships and differences.
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Varga, Kate, and Ronja Cato. "A multimodal critical discourse analysis of Swedish teaching materials for English." Thesis, Malmö universitet, Malmö högskola, Institutionen för kultur, språk och medier (KSM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41075.

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Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. Additionally, this study explores if textbooks designed for ELT can be adapted and used as a resource in the Arts classroom for multimodal representation analysis. The study used a multimodal critical discourse analysis with a social semiotic approach to address these questions, looking at the textbooks' textual and visual elements. The result is addressed both quantitatively and qualitatively and showed that, while women were shown in active roles, white men were overrepresented in both the visual and textual representations and people of colour of both genders were underrepresented. The results imply that ELT textbooks have some ways to go in order to meet the representation demands that the curriculum sets and that more research needs to address how to more accurately and frequently represent different groups of people within ELT teaching materials.
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Sjöström, My. "Skräckfilmernas Sverige : En diskursanalys om reproduktionen av Sverige i skräckfilmer." Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-183830.

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Visual images produce a version of the world, films do so by several images per minute. Films have power to choose who and what is represented and how. This can lead to misrepresentations and the reenforcing of stereotypes. From the outside, Sweden as a country is usually associated with health, safety and equality. However within Sweden another image is produced regarding its peripheral areas. A rural area which is seen mainly as an opposite of the urban city.    This study aims to use a multimodal critical discourse analysis to explore de reproduction of the Swedish in two selected horror films. The study also explores the concept of place importance in relation to the films stories and setting. The films are produced outside of Sweden but uses Swedish peripheries as its setting and Swedish culture as means of telling a story. The results found that although the films differ in their use and reconstruction of the peripheral of Sweden some similarities were found. Nordic mythology, sects and human sacrifices are just a small part of the mutual display of Sweden between the two horror films.
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Wahlgren, Agnes, and David Lundgren. "Måttfull Marknadsföring : En studie om den nya spellagens inverkan på marknadsföring för svenska online casinon." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160502.

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Along with an increased online presence, as well as expanded trade agreement between EU countries, the Swedish online gambling market has been facilitated and made more accessible than ever before. As a consequence, this growing gambling market has also correlated with increased gambling-related health- and economical issues amongst Swedish gamblers. At the same time online gambling companies keep increasing their investments in external communication and marketing activities. In order to protect the public, the governmental initiative “Spelinspektionen” initiated the new law, spellagen (2018:1138), which from the 1st of January 2019 is supposed to regulate marketing from online gambling companies. Based on a multimodal critical discourse analysis, the purpose of this study is to examine how spellagen (2018:1138) has affected marketing strategies from three different gambling companies; Leovegas, Ninja Casino and No Account Casino. The analysis studies a material based on six movies before the introduction of spellagen, and six movies after the introduction. Four central discourses has been identified, called The Hero, Action, Escapism, and Alonetime. Based on these discourses, the analysis used different tools from a multimodal discourse analysis in order to distinguish the strategies upon which the hidden- or open message was communicated. The analysis found that the gambling companies regularly used Per Binde ́s motives for gambling in their commercials. At least three out of five motives were identified through identity-creating strategies and emotional strategies which could be connected to Bindes motives “chances of winning”, “the jackpot-dream” and “moodswings”. The most prominent strategy for all of the commercials was the use of symbols and representation, which allows the company to communicate hidden or subtle meanings through connotations the company know that their target group will make. This main strategy did not make any drastic changes after the introduction of spellagen (2018:1138). The same message was still communicated, but now more often through visual elements rather than linguistic ones. The conclusion pointed out that in order for spelinspektionen to protect Swedish gamblers, spellagen (2018:1138) must be more concrete and descriptive, so that no alternative interpretations can be made. Other measures for spelinspektionen to consider is the amount of gambling commercials which the Swedish public are exposed to today.
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Nordensvärd, Eje. "Multimodality : An EFL textbook comparison using multimodal discourse analysis." Thesis, Södertörns högskola, Lärarutbildningen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-6007.

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This essay aims to compare two EFL (English as a Foreign Language) textbooks by using a multimodal discourse analysis in order to find out how EFL textbooks have changed in design and visually. In this essay the textual content is treated as one of several pillars making up design, this essay is interested in the visual changes. This analysis is done using two EFL textbooks with twenty years in between them, both are used in the same school by different teachers. A study like this is going to be published later this year but that study includes three subjects (English being one of them) and starts with textbooks from the 1930s up until now. In this essay, two chapters of each textbook will be looked at  in a closer analysis to represent each textbook; every page is analyzed without first reading the text. The conclusion of this essay is that the written communication still seem to be the most credible of the different communicative methods of making meaning, however, it is no longer the only credible way of making meaning.
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Jancsary, Dennis, Markus Höllerer, and Renate Meyer. "Critical analysis of visual and multimodal texts." SAGE, 2016. http://epub.wu.ac.at/6126/1/Dennis_etal_2016_SAGE%2Dcritical%2Danalysis.pdf.

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Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

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Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

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Rukšytė, Eligija. "Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45971.

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Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. Today numerous people use and rely on social media networks which encourage companies to try to reach their audiences and shape company image by the usage of different digital networks. One of the platforms where companies can represent their business is LinkedIn, as it is designed specifically for organizations and individuals to develop a professional image. One of the platform’s most popular feature is the possibility to post job advertisings that are seen in several platform areas. These job offers serve as a recruitment tool but also simultaneously shape the image of a company. Therefore, it is interesting to explore how job posts of a company manage to stay informative, focused on the targeted audience and, at the same time, shape corporate image. Thesis project, “Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements”, aims to examine how world leading Swedish companies create their corporate image through job advertisements posted on the social media platform LinkedIn and what that image is. The study draws on media logic theory together with the concept of discourse and tries to reach the project’s aim by applying multimodal critical discourse analysis. By this model, job advertisements of 3 companies based in Sweden were analysed. Results show that corporate image through job advertisements is created equally by the company and the platform LinkedIn. Companies in job advertisements use semi-formal language, creative elements, address accomplishments, values and goals to attract the reader. While LinkedIn places main company information that can influence job advertisement readers to obtain a primary opinion about the enterprise.
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Gonzalez, Johansen Karin. "Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-43512.

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Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. A gap in the literature exists, when it comes to health professionals and their means of communicating health on social media platforms, such as Instagram. This gap was the inspiration for the present study. The study sought to critically examine the discourses communicated by doctors and registered dietitians on the social media platform Instagram. With the specific focus of examining their presentation of body weight and health, the manifestations of roles and the discourses presented. The study was based on the theory of social semiotics, using critical multimodal discourse analysis, that include elements from the critical discourse analysis framework, by Fairclough (2010) (Machin & Mayr, 2012). The study found that the chosen health professionals generally presented weight bias and presented body weight as a sum of individual choices, as well as body weight as a personal responsibility. The health professionals used both visual and verbal techniques, to establish authority and power, and were generally promoting health as a commodity, as well as using their own body to promote the thin ideal. The strongest discourses present were those of healthism, paternalism and aesthetics defining health, findings that are supported within the literature, when looking at other health promoting entities, such as personal trainers.  The study brought forth important implications within health communication on social media platforms, thus that healthism is an area that is important to educate health professionals within, as well as there being basis to further investigate this notion. The study also brought  forth important considerations for ethics and validity within this type of research.
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Books on the topic "Multimodal Discourse Analysis (MDA)"

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1959-, LeVine Philip, and Scollon Ronald 1939-, eds. Discourse and technology: Multimodal discourse analysis. Washington, D.C: Georgetown University Press, 2004.

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L, O'Halloran Kay, ed. Multimodal discourse analysis: Systemic-functional perspectives. London: Continuum, 2004.

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van, Kuppevelt Jan, Dybkjær Laila 1959-, and Bernsen Niels Ole, eds. Advances in natural multimodal dialogue systems. Dordrecht: Springer, 2005.

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Norris, Sigrid. Identity in interaction: Introducing multimodal interaction analysis. Berlin: Walter de Gruyter, 2011.

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Len, Unsworth, ed. Multimodal semiotics: Functional analysis in contexts of education. London: Continuum, 2008.

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Dialogue in multilingual and multimodal communities. Amsterdam: John Benjamins Publishing Company, 2015.

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Baldry, Anthony. Multimodal transcription and text analysis: A multimedia toolkit and coursebook / Anthony Baldry and Paul J. Thibault. London: Equinox Publishing, 2006.

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J, Thibault Paul, ed. Multimodal transcription and text analysis / Anthony Baldry and Paul J. Thibault. Oakville, CT: Equinox Publishing, 2005.

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Viewpoint in language: A multimodal perspective. Cambridge: Cambridge University Press, 2012.

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Multimodal discursive construction of Chinese national identity in Beijing olympic discourse: Beijing Ao yun hua yu zhong Zhonghua min zu shen fen de duo mo shi hua yu gou jian. Changchun Shi: Jilin da xue chu ban she, 2011.

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Book chapters on the topic "Multimodal Discourse Analysis (MDA)"

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Hart, Christopher. "Multimodal discourse analysis." In Researching Discourse, 143–79. London ; New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780367815042-9.

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Statham, Simon. "Multimodal Critical Discourse Analysis." In Critical Discourse Analysis, 167–90. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429026133-11.

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Bouvier, Gwen, and Joel Rasmussen. "Multimodal Critical Discourse Analysis." In Qualitative Research Using Social Media, 79–102. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429319334-5.

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Cutting, Joan, and Kenneth Fordyce. "Multimodal Critical Discourse Analysis." In Pragmatics, 222–34. 4th edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge English language introductions: Routledge, 2020. http://dx.doi.org/10.4324/9781003010043-34.

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Valdeón, Roberto A. "Discourse analysis, pragmatics, multimodal analysis." In Reception Studies and Audiovisual Translation, 111–32. Amsterdam: John Benjamins Publishing Company, 2018. http://dx.doi.org/10.1075/btl.141.07val.

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Berger, Arthur Asa. "Introduction: Li’l Abner and Critical Multimodal Discourse Analysis." In Applied Discourse Analysis, 1–10. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47181-5_1.

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Wong, May. "The Discourse of Advertising for Luxury Residences in Hong Kong: A Multimodal Critical Discourse Analysis." In Multimodal Communication, 107–30. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15428-8_5.

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Griebel, Tim. "Disciplinary Friendship and Corpus-Assisted Discourse Analysis." In Multimodal Approaches to Media Discourses, 189–202. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in multimodality: Routledge, 2020. http://dx.doi.org/10.4324/9780367332907-9.

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Calzada Pérez, María, and María del Mar Sánchez Ramos. "MDA analysis of translated and non-translated parliamentary discourse." In Corpus Exploration of Lexis and Discourse in Translation, 26–55. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003102694-2.

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Bednarek, Monika. "Corpus-Assisted Multimodal Discourse Analysis of Television and Film Narratives." In Corpora and Discourse Studies, 63–87. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137431738_4.

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Conference papers on the topic "Multimodal Discourse Analysis (MDA)"

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Maulida Septiana Harti, Laily. "Construing Masculinity in Men’s Perfume Advertisement: A Systemic Functional Multimodal Discourse Analysis (SF-MDA)." In Proceedings of the Social Sciences, Humanities and Education Conference (SoSHEC 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/soshec-19.2019.30.

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Yu, Bowen. "Multimodal Discourse Analysis of Posters." In Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icassee-19.2019.83.

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Zhang, Chunli. "Multimodal Discourse Analysis of Advertising Language." In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.

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Chen, Yunru, and Xiaofang Gao. "A Multimodal Discourse Analysis of Movie Posters." In 2nd Annual International Conference on Language, Literature and Linguistics (L3 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-3566_l313.106.

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Liu, Yan. "Meaning Construction of Internet News Discourse from the Perspective of Multimodal Discourse Analysis." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.108.

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Sandstead, Martha. "Positioning an Emergent Bilingual Through Discourse and Multimodal Analysis." In AERA 2022. USA: AERA, 2022. http://dx.doi.org/10.3102/ip.22.1882599.

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Palupi, Dita Dewi. "Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.57.

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Lingjuan, Wu. "Exploring the Multimodal Features of Courseware for Children's Live Online English Lessons: A Multimodal Discourse Analysis." In ICEEL 2020: 2020 The 4th International Conference on Education and E-Learning. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3439147.3439164.

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Xiong, Yingen, and Francis Quek. "Gestural Hand Motion Oscillation and Symmetries for Multimodal Discourse: Detection and Analysis." In 2003 Conference on Computer Vision and Pattern Recognition Workshop (CVPRW). IEEE, 2003. http://dx.doi.org/10.1109/cvprw.2003.10051.

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Qian, Wang, and Xiao Bing. "Visual Communication Power Construction and Multimodal Discourse Analysis of Tobacco Control Advertising." In VINCI '16: The 9th International Symposium on Visual Information Communication and Interaction. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2968220.2968234.

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