Academic literature on the topic 'Multimodal discourse analysis'

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Journal articles on the topic "Multimodal discourse analysis"

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Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in whi
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Moura, H. "Discourse & Technology: Multimodal Discourse Analysis." IEEE Transactions on Professional Communication 48, no. 3 (2005): 329–31. http://dx.doi.org/10.1109/tpc.2005.853943.

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Wang, Shaoxiang. "Discourse and Technology: Multimodal Discourse Analysis (review)." Language 83, no. 1 (2007): 222–23. http://dx.doi.org/10.1353/lan.2007.0050.

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Sew, Jyh Wee. "Book Review: Discourse and Technology: Multimodal Discourse Analysis." Discourse & Society 16, no. 4 (2005): 584–86. http://dx.doi.org/10.1177/095792650501600409.

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Ping, Kuang. "A Visual Grammar Analysis of Lesaffre’s Website." Advances in Language and Literary Studies 9, no. 6 (2018): 38. http://dx.doi.org/10.7575/aiac.alls.v.9n.6p.38.

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The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual G
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Singh, Mitali. "Exploring Multimodal and Critical Dimensions in Discourse Analysis: Theoretical Foundations and Methodological Approaches." International Journal of English Literature and Social Sciences 10, no. 3 (2025): 408–20. https://doi.org/10.22161/ijels.103.59.

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This paper delves into the theoretical underpinnings of discourse analysis, specifically examining its multimodal and critical dimensions. As a starting point for comprehending discourse's multimodal character, it looks at the Hallidayan Systemic Functional Linguistics (SFL) method and Mediated Discourse Analysis (MDA). While Michael Halliday's SFL places an emphasis on language's social functions and its role in meaning construction across modes, Ron Scollon's MDA places an emphasis on the significance of mediated social action in discourse. Following this, the paper moves on to Critical Disc
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Bo, Xu. "Multimodal Discourse Analysis of the Movie Argo." English Language Teaching 11, no. 4 (2018): 132. http://dx.doi.org/10.5539/elt.v11n4p132.

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Based on multimodal discourse theory, this paper makes a multimodal discourse analysis of some shots in the movie Argo from the perspective of context of culture, context of situation and meaning of image. Results show that this movie constructs multimodal discourse through particular context, language and image, and successfully publicizes western mainstream ideology.
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Li, Weizhen. "Analysis of English Teachers' Multimodal Discourse Construction and Students' Participation in the Digital Age." International Journal of Education and Humanities 16, no. 3 (2024): 70–74. http://dx.doi.org/10.54097/e6d10p63.

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In the context of the digital age, this paper delves deeply into the construction of multimodal discourse by English teachers and its relationship with students' participation. Through sorting out relevant theories, conducting empirical research, and analyzing case studies, it reveals the importance of multimodal discourse construction in English teaching. The article uses methods such as questionnaires and classroom observations to collect data, analyzes the current situation of English teachers' multimodal discourse construction, including teachers' understanding of multimodal discourse cons
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Xie, Qunli. "The interactive development of domputational models and multimodal discourse analysis theory." Advances in Engineering Innovation 14, no. 1 (2024): 75–78. https://doi.org/10.54254/2977-3903/2024.19206.

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With the rapid advancement of computational technologies and the in-depth exploration of multimodal discourse analysis theory, the intersection of these fields has become a frontier area in both technology and linguistics research. This article examines the application of computational models in multimodal discourse analysis and analyzes how innovations in multimodal discourse analysis theory drive advancements in computational models. Through empirical studies and theoretical discussions, the paper reveals the interaction mechanisms between computational models and multimodal discourse analys
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Yin, Li, and Hanita Hassan. "Multimodal Discourse Analysis of the Movie Poster Little Big Soldier." International Journal of Languages, Literature and Linguistics 7, no. 3 (2021): 101–5. http://dx.doi.org/10.18178/ijlll.2021.7.3.294.

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Movie Posters are visual media used to transmit cultural and commercial information through social semiotics such as image, text, font and color. One of the important techniques of poster design is to convey movie topics or focused information. Movie poster design has gone through two major periods in China. Between 1980s and 1990s, posters were apparently designed simple and color-vivid; entering the 21st century, with computer technology, Chinese movie posters have shown diversified expressions and propagandas, which seem more fresh and unique in artistic charm. Multimodality usually express
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Dissertations / Theses on the topic "Multimodal discourse analysis"

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Nordensvärd, Eje. "Multimodality : An EFL textbook comparison using multimodal discourse analysis." Thesis, Södertörns högskola, Lärarutbildningen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-6007.

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This essay aims to compare two EFL (English as a Foreign Language) textbooks by using a multimodal discourse analysis in order to find out how EFL textbooks have changed in design and visually. In this essay the textual content is treated as one of several pillars making up design, this essay is interested in the visual changes. This analysis is done using two EFL textbooks with twenty years in between them, both are used in the same school by different teachers. A study like this is going to be published later this year but that study includes three subjects (English being one of them) and st
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Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

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Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

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Jancsary, Dennis, Markus Höllerer, and Renate Meyer. "Critical analysis of visual and multimodal texts." SAGE, 2016. http://epub.wu.ac.at/6126/1/Dennis_etal_2016_SAGE%2Dcritical%2Danalysis.pdf.

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Varga, Kate, and Ronja Cato. "A multimodal critical discourse analysis of Swedish teaching materials for English." Thesis, Malmö universitet, Malmö högskola, Institutionen för kultur, språk och medier (KSM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41075.

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Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. Additionally, this study explores if textbooks designed for ELT can be adapted and used as a resource in the Arts classroom for multimodal representation analysis. The study used a multimodal critical discourse
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Rukšytė, Eligija. "Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45971.

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Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. Today numerous people use and rely on social media networks which encourage companies to try to reach their audiences and shape company image by the usage of different digital networks. One of the platforms where companies can represent their business is LinkedIn, as it is designed specifically for organizations and individuals to develop a professional image. One of the platform’s most popular feature is the possibility
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Gonzalez, Johansen Karin. "Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-43512.

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Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. A gap in the literature exists, when it comes to health professionals and their means of communicating health on social media platforms, such as Instagram. This gap was the inspiration for the present study. The study sought to critically
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Al-Attar, Maryam Mahmood Hikmet. "A multimodal analysis of print and online promotional discourse in the UK." Thesis, University of Leicester, 2017. http://hdl.handle.net/2381/40032.

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This thesis is concerned with investigating promotional discourse types in the UK from more than one medium with the aim of showing and comparing the characteristics (situational, generic, linguistic, and visual) of such discourse types, where such features also reflect the complexity of this discourse. For this purpose, a range of analytical frameworks, two integrated, were used for studying five promotional discourse types, namely adverts, posts, comments, reviews, and interviewees’ responses, where each model tackled an aspect of promotional discourse. Guided by Herring’s (2007) and Biber a
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Castineira, Benítez Teresa Aurora. "Exploring political, institutional and professional discourses in Mexico: a critical, multimodal approach." Australia : Macquarie University, 2009. http://hdl.handle.net/1959.14/70422.

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Thesis (PhD)--Macquarie University, Faculty of Human Sciences, Department of Linguistics, 2009.<br>Bibliography: p. 210-223.<br>General introduction -- A multimodal analysis of the 2006 Mexican presidential campaign billboards -- Study 2: Discourses of obligation and prohibition within an institutional setting -- Study 3: Gatekeeping practices at the LEMO: a multimodal analysis -- General conculsions.<br>This is a thesis composed of three studies linked by a common critical multimodal approach to the analysis of the data. Fairclough's (1992, 1995) three-dimensional framework was drawn on in or
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Knox, John Stewart. "Multimodal discourse on online newspaper home pages: A social-semiotic perspective." Thesis, The University of Sydney, 2009. http://hdl.handle.net/2123/7696.

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In a short space of time, online newspapers have emerged to play an important role in the institutional construction of ‘news’ and the mass mediation of information. The home pages of online newspapers feature short verbal texts, and communicate using language, image, layout, colour, and other semiotic resources: they communicate multimodally. This thesis examines the multimodal discourse of three English-language online newspapers: the Bangkok Post (Thailand), the English-language edition (translated from Chinese) of the People’s Daily (China), and the Sydney Morning Herald (Australia). Bet
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Books on the topic "Multimodal discourse analysis"

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1959-, LeVine Philip, and Scollon Ronald 1939-, eds. Discourse and technology: Multimodal discourse analysis. Georgetown University Press, 2004.

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L, O'Halloran Kay, ed. Multimodal discourse analysis: Systemic-functional perspectives. Continuum, 2004.

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van, Kuppevelt Jan, Dybkjær Laila 1959-, and Bernsen Niels Ole, eds. Advances in natural multimodal dialogue systems. Springer, 2005.

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Norris, Sigrid. Identity in interaction: Introducing multimodal interaction analysis. Walter de Gruyter, 2011.

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Baldry, Anthony. Multimodal transcription and text analysis: A multimedia toolkit and coursebook / Anthony Baldry and Paul J. Thibault. Equinox Publishing, 2006.

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Scollon, Ron, and Philip Levine. Discourse and Technology: Multimodal Discourse Analysis. Georgetown University Press, 2004.

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Norris, Sigrid. Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Wiley-Blackwell, 2019.

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Norris, Sigrid. Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Wiley & Sons, Incorporated, John, 2019.

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Norris, Sigrid. Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Wiley & Sons, Limited, John, 2019.

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Norris, Sigrid. Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Wiley & Sons, Limited, John, 2019.

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Book chapters on the topic "Multimodal discourse analysis"

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Jones, Rodney H. "Multimodal Discourse Analysis." In Discourse Analysis, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003377405-10.

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Hart, Christopher. "Multimodal discourse analysis." In Researching Discourse. Routledge, 2020. http://dx.doi.org/10.4324/9780367815042-9.

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Sommer, Vivien, and Kamil Bembnista. "Multimodal Discourse Analysis." In Re-Figuration von Räumen. transcript Verlag, 2024. http://dx.doi.org/10.14361/9783839467343-026.

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Kress, Gunther, and Jeff Bezemer. "Multimodal discourse analysis." In The Routledge Handbook of Discourse Analysis, 2nd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003035244-12.

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Jones, Rodney H. "Identity, Stereotypes, and Multimodal Discourse Analysis." In Discourse Analysis, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003377405-43.

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Statham, Simon. "Multimodal Critical Discourse Analysis." In Critical Discourse Analysis. Routledge, 2022. http://dx.doi.org/10.4324/9780429026133-11.

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Cutting, Joan, and Kenneth Fordyce. "Multimodal Critical Discourse Analysis." In Pragmatics. Routledge, 2020. http://dx.doi.org/10.4324/9781003010043-34.

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Bouvier, Gwen, and Joel Rasmussen. "Multimodal Critical Discourse Analysis." In Qualitative Research Using Social Media. Routledge, 2022. http://dx.doi.org/10.4324/9780429319334-5.

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Valdeón, Roberto A. "Discourse analysis, pragmatics, multimodal analysis." In Reception Studies and Audiovisual Translation. John Benjamins Publishing Company, 2018. http://dx.doi.org/10.1075/btl.141.07val.

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Berger, Arthur Asa. "Introduction: Li’l Abner and Critical Multimodal Discourse Analysis." In Applied Discourse Analysis. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47181-5_1.

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Conference papers on the topic "Multimodal discourse analysis"

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Men, Fangyu. "Visual and Language Information Fusion Algorithm in Multimodal Discourse Analysis." In 2024 International Conference on Power, Electrical Engineering, Electronics and Control (PEEEC). IEEE, 2024. https://doi.org/10.1109/peeec63877.2024.00101.

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Fuqiang, Zhao. "Evaluation in English Education Based on Computer Multimodal Discourse Analysis System." In 2025 IEEE International Conference on Electronics, Energy Systems and Power Engineering (EESPE). IEEE, 2025. https://doi.org/10.1109/eespe63401.2025.10987091.

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Levow, Gina-Anne, Bennett Bertenthal, Mark Hereld, et al. "SIDGRID: A Framework for Distributed and Integrated Multimodal Annotation and Archiving and and Analysis." In Proceedings of the 8th SIGdial Workshop on Discourse and Dialogue. Association for Computational Linguistics, 2007. https://doi.org/10.18653/v1/2007.sigdial-1.41.

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Wei, Yuanyuan. "A systematic study on the application of computer multimodal discourse analysis in English educational assessment." In 2024 International Conference on Computers, Information Processing and Advanced Education (CIPAE). IEEE, 2024. https://doi.org/10.1109/cipae64326.2024.00037.

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Yu, Bowen. "Multimodal Discourse Analysis of Posters." In Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icassee-19.2019.83.

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Arkhipova, Y. V. "Metaphor in political discourse: a multimodal analysis." In Новое поколение: достижения и результаты молодых ученых в реализации научных исследований. Новое поколение: достижения и результаты молодых ученых в реализации научных исследований, 2024. http://dx.doi.org/10.18411/npdrmuvrni-01-2024-03.

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This study expands on multimodal metaphors in political cartoons viewed as instances of multimodal discourse, adding evidence to the assumption that the fundamental principles of Conceptual Metaphor Theory by G. Lakoff and M. Johnson can also be applied to the multimodal metaphors‘ analysis in a relevant and operational manner. A special emphasis is put on the cognitive process of (de)focusing that makes either a verbal and or a pictorial element of a multimodal text foregrounded or backgrounded in discourse. Different models of metaphorical mappings are analyzed.
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Zhang, Chunli. "Multimodal Discourse Analysis of Advertising Language." In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.

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Chen, Yunru, and Xiaofang Gao. "A Multimodal Discourse Analysis of Movie Posters." In 2nd Annual International Conference on Language, Literature and Linguistics (L3 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-3566_l313.106.

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Wang, Haiping. "Toward a Theoretical Framework of Multimodal Discourse Analysis of Criminal Courtroom Discourses." In 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.56.

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Liu, Yan. "Meaning Construction of Internet News Discourse from the Perspective of Multimodal Discourse Analysis." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.108.

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