Journal articles: 'Museum attendance'

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NEDZELA, MICHEL, and DANIEL LANE. "Modeling Museum Attendance." Curator: The Museum Journal 33, no. 3 (September 1990): 180–94. http://dx.doi.org/10.1111/j.2151-6952.1990.tb00986.x.

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Łukasiewicz, Natalia. "Dostępność w kontekście muzeów (na wybranych przykładach)." Prace i Studia Geograficzne 66, no. 2 (2021): 151–70. http://dx.doi.org/10.48128/pisg/2021-66.2-09.

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Accessibility in museums is a highly discussed topic among researchers and museum professionals. Nowadays, in the post-pandemic world, accessibility becomes an even more important element of museums activities. This article aims to explore on how museums deal with the problem of accessibility for people of all abilities. The research was based on a sample of 10 museums with the highest attendance in the world from TEA/AECOM 2019 Theme Index and Museum Index: The Global Attractions Attendance Report. The analysis was performed according to predetermined accessibility criteria. The collected results may constitute a set of good practices for other museums that want to adapt their offer to the diverse needs of visitors.

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Na, Bori. "Does Accreditation of Museum Contribute to Attracting More Visitors? : Focusing on Accreditation of National and Public Museum." Korean Arts Association of Arts Management 68 (November 30, 2023): 79–108. http://dx.doi.org/10.52564/jamp.2023.68.79.

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Museums play an important role in the development of cultural and artistic disciplines and contribute to the cultural enjoyment of the general public. As such, museum visitors are important for brand building and marketing, expanding cultural enjoyment, public contribution, and active communication. Korean museums have been focusing on improving the quality experience by holding interesting exhibitions and programs and acquiring new collections. To ensure the quality control and operational efficiency of museum exhibitions, Korea has legally required public museums to participate in evaluation and certification since 2017 and national museums since 2020. If museum accreditation is considered as a signal that a museum will provide a desirable experience, it might be able to secure visitors by responding to it. This raises the question of whether efforts to improve museum quality, as represented by accreditation, lead to increased museum attendance. To examine the impact of accreditation on the number of visitors to national and public museums, the study conducted a double difference analysis and a panel analysis between the years 2013-2021. The study found that the Difference in Difference analysis did not show a significant difference in the number of visitors to museums before and after accreditation, but the fixed effect analysis showed that the number of visitors to public museums increased significantly in the year of accreditation and then decreased significantly in the following year. The study result suggests that accreditation had a temporary signaling effect, but it did not fundamentally change attendance. There is a need for increased publicity about certification and measurement of the effectiveness of certification in attracting visitors, as well as increased incentives for museums to participate in certification.

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Jokic, Biljana, and Iris Zezelj. "Why festival museum attendance cannot predict regular museum attendance: Examining the attitude-behavior relationship." Kultura, no. 140 (2013): 445–69. http://dx.doi.org/10.5937/kultura1340445j.

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des Portes, Elisabeth. "Museums: evolving institutions." European Review 1, no. 3 (July 1993): 267–71. http://dx.doi.org/10.1017/s1062798700000648.

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Museums have been increasing in number and the attendance at them has grown tremendously in recent years. During the same period the concept of what constitutes a museum has underdone considerable evolution. This article discusses the changing ideas of museums.

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Dyk, Tomáš, Matěj Viskupič, Martin Drahanský, and Ivo Macek. "Significance of Museum Visitor Behavior Analysis." Muzeum Muzejní a vlastivedná práce 62, no. 1 (2023): 8–11. http://dx.doi.org/10.37520/mmvp.2024.003.

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The aim of the presented study is to discuss the possibilities of the use of artificial intelligence in the camera system in museums. The article discuss how visitor behavior analysis performed by artificial intelligence could gather invaluable data about visitor. The data could be used by the management of museum to help them optimize layout of the exhibitions and to check detailed statistics about attendance and time spent for each exhibit in the museum.

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Krakowiak, Beata. "Museums of Łódź as an element of tourism space and the connection between museums and the city’s tourism image." Turyzm/Tourism 25, no. 2 (February 7, 2017): 87–96. http://dx.doi.org/10.1515/tour-2015-0008.

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This article deals with the museum potential of Łódź. The first sections describe the kinds and significance of museums, their location in the city and the attractiveness of their collections, premises and organized events. The following sections describe the significance of museums in regard to attendance and the city’s tourism image.

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BUNCH, SNOWDEN, PHILIP JACOBS, WILLIAM LUKSETICH, and MARK LANGE. "Do Traveling Exhibits Influence Museum Attendance?" Curator: The Museum Journal 31, no. 2 (June 1988): 131–36. http://dx.doi.org/10.1111/j.2151-6952.1988.tb00683.x.

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Brida, Juan Gabriel, Chiara Dalle Nogare, and Raffaele Scuderi. "Frequency of museum attendance: motivation matters." Journal of Cultural Economics 40, no. 3 (July 26, 2015): 261–83. http://dx.doi.org/10.1007/s10824-015-9254-5.

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Jaremen, Daria E., and Andrzej Rapacz. "Cultural Events as a Method for Creating a New Future for Museums." Turyzm 28, no. 1 (June 1, 2018): 25–33. http://dx.doi.org/10.2478/tour-2018-0003.

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Abstract In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a contemporary client. The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product based on the analysis of a specific case of the Municipal Museum Gerhart Hauptmann’s House in Jelenia Góra-Jagniątków.

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Jaremen, Daria E., and Andrzej Rapacz. "Cultural events as a method for creating a new future for museums." Turyzm/Tourism 28, no. 1 (June 30, 2018): 25–33. http://dx.doi.org/10.18778/0867-5856.28.1.11.

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In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a contemporary client. The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product based on the analysis of a specific case of the Municipal Museum Gerhart Hauptmann’s House in Jelenia Góra-Jagniątków.

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Jagodzińska, Katarzyna. "Historyczne mury dla nowych muzeów. Muzealna moda na początku XXI wieku." Kultura i Społeczeństwo 55, no. 4 (November 22, 2011): 171–90. http://dx.doi.org/10.35757/kis.2011.55.4.9.

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The Author considers a trend, which comes from the west, to use post-industrial developments for museums. The article includes issues concerning adaptation of post-industrial developments for museum functions, references to history and identity of the building concerned, as well as relations of an institution — which is hosted within the historical construction — with the surroundings. The museums which have been selected for the analysis are representative for a boom observed in Poland since the beginning of the 21st century — the majority of newly-established museums are located in adapted old buildings, the museums representing almost exclusively only two categories: historical museums and contemporary art museums. The Author seeks an answer to a question whether museums must follow current trends. She concludes that a quest for success translating to a good image and high attendance is and certainly shall remain an important goal of a museum. She warns, however, of dangers related with a museum trying to be a “trendy” place to attend, especially in the times of public life commercialization, which is more and more common.

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Shekova, Ekaterina. "Changes in Russian museum attendance: 1980–2008." Museum Management and Curatorship 27, no. 2 (May 2012): 149–59. http://dx.doi.org/10.1080/09647775.2012.674320.

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Choi, Ayeon, Graham Berridge, and Chulwon Kim. "The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation." Sustainability 12, no. 22 (November 11, 2020): 9382. http://dx.doi.org/10.3390/su12229382.

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The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s “Museum Lates” programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in “Museum Lates” events. The characteristics of late events—extraordinary quality and evening-time atmosphere—produce different effects from those of current museum exhibitions held during regular operating hours. “Museum Lates” events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.

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Drawhorn, Gerrell M. "The Museum almost wasn't: Excavating the myths and history of the early Sarawak Museum." Sarawak Museum Journal LXXX, no. 101 (December 1, 2018): 1–34. http://dx.doi.org/10.61507/smj22-2018-m3pp-01.

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The conceptual origins of the Sarawak Museum in the 19th Century are replete with myths and legends. Despite the widespread acceptance in Museum brochures and articles since the Second World War, a review of the Brooke and Wallace letters and other contemporary documents indicate that Alfred Russel Wallace’s friendship with Rajah James Brooke and Rajah Charles Brooke was not a stimulus to the establishment of the Sarawak Museum. Rather the Museum was the product of a combination of factors. The Brooke’s attendance at the Great Exhibitions in London in 1851 and 1862 played a critical role, as did the promulgation of other local museums throughout Asia and Australia. Local collection and exhibition of particular items of prestige and supernatural power may have also played a part. Finally, the Museum faced a major crisis, instigated by curator J.E.A. Lewis, that almost constrained the Museum’s activities and expansion.

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Kizi, Toshniyozova Marjona Ikrom. "Virtual Reality in Samarkand’s Silk Road Museums." Journal of Digital Sociohumanities 1, no. 2 (July 14, 2024): 111–18. http://dx.doi.org/10.25077/jds.1.2.111-118.2024.

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This study explores the potential of Virtual Reality (VR) technologies to extend the reach of museum exhibitions in Samarkand, Uzbekistan, by developing virtual exhibits through collaboration between Lublin University of Technology and local museums. The study involved creating a virtual exhibition of 3D-scanned artefacts from three Samarkand museums. An exploratory survey was conducted with museum professionals and Generation Z individuals to assess VR’s complementary role to traditional exhibitions. Findings. The survey revealed broad acceptance of VR as a supplementary tool, with 79% of professionals endorsing it. Generation Z participants showed high engagement, with VR enhancing their interest in traditional visits. VR technologies significantly improve access to Silk Road heritage, providing an immersive, interactive experience that traditional methods cannot offer alone. The findings underscore VR’s potential to attract diverse audiences, particularly tech-savvy younger generations. Integrating VR into museum exhibitions can enhance cultural heritage dissemination, support educational initiatives, and foster a greater global appreciation for Silk Road artifacts. Future research should explore long-term impacts on visitor behavior and museum attendance.

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Niroobakhsh, Mahmood. "History Museum’s Social Experiences Case Study." International Journal of History and Philosophical Research 10, no. 2 (February 15, 2022): 1–17. http://dx.doi.org/10.37745/ijhphr.13/vol10n2117.

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To assess stability of visitor-level attendance in specific period of time among participants in a daily program and determine social factors affecting people who attend the museum. Participants of the Altona History Museum were interviewed using a personal-interviewing instrument. In each wave of data collection, a cross section of the convenient sample was screened. The central factor was the adaptive social perception of the average visitor of the event with the theoretical propositions. The symbols have limited prevalence in the pursuit of museum, which likewise meant for a quarter of higher educated patrons a style of entertainment. Record numbers of the adults’ interest accompanied by their early years attendances are likely to have the potential to generate a substantial population of regular visitors. Lastly, the subjective issue of good feeling accounts for a significant influence in making them content.

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Brida, Juan Gabriel, Chiara Dalle Nogare, and Raffaele Scuderi. "Learning at the museum." Tourism Economics 23, no. 2 (February 5, 2017): 281–94. http://dx.doi.org/10.1177/1354816616656249.

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Museum attendance is often seen as a chance for visitors to learn and thus increase their cultural capital. However, a share of the visitors may decide to attend museums for reasons other than cultural capital accumulation. This article investigates whether learning process takes place also in the case of tourists whose main motivation for the visit is recreational. Different attitudes towards cultural consumption may have a role in explaining visit length, seen as a proxy for learning. We present an empirical analysis of the determinants of both willingness to stay and actual length of stay at a museum. Evidence is based on a survey of tourists visiting the Italian museum of Vittoriale. Generalized ordered logit under partial proportional odds assumption and Cox proportional hazard models are used to assess the role of the covariates. A set of economic, socio-demographic, trip-related and psychographic controls is tested, with particular emphasis on motivation.

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ÇALIŞ, Deniz. "A Comperative Study of Instagram Pages of Two Leading Turkish Museums: Topkapı Museum and Sakıp Sabancı Museum." Journal of Social Research and Behavioral Sciences 6, no. 14 (December 29, 2021): 462–76. http://dx.doi.org/10.52096/jsrbs.7.14.23.

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As the competition between the museums increase, tools like digital marketing are used to attract the stakeholders and increase museum attendance. By their nature, museums cannot be managed like regular consumer or industrial brands but there are areas where strategic moves can be made such as social communication. An important tool in this area is the social media where different means exist including Facebook, Instagram, Twitter. Museums thrive to attract visitors and stay close to other stakeholders using social media. Playing a major role in tourism markets as well as cultural and educational areas, museums follow the developments in social media and adapt to changing environments. Different methods exist for the classification of museums and for this study institutional classification of museums, namely State versus Private museums were considered and compared. In Turkey, as Topkapı Museum is one of the most visited museums among state museums, whereas Sakıp Sabancı Museum is among the most visited private ones, Instagram pages of these museums were taken into consideration. This study analyzes @topkapi_sarayi and @sakipsabancimuzesi Instagram pages, compares them in terms of number of followers, posts, topics, views/likes, comments and other content. The analysis is made for the whole year 2021 coverage of each page. Content analysis technique has been applied as the research technique for the study. The data has been analysed and recorded between January 03, 2022 and January 20, 2022. As of the end of the recording period, Sakıp Sabancı Museum has approximately 196.000 followers versus Topkapı Museum has approximately 37.100 followers. The results indicate that Sakıp Sabancı Museum is much more active in terms of number of posts (337 versus 68 posts) and variety of topics shared (24 versus 8). Thus the result is reflected in the total number of Views/Likes/Comments; that is 570.855 Views/Likes and 2872 Comments for Sakıp Sabancı Museum and 137.052 Views/Likes and 674 Comments for Topkapı Museum. The study also points out some suggestions to improve Instagram Page quality, content and attract new followers for the museums. Keywords: Museum, Social media, Instagram, @topkapi_sarayi, @sakipsabancimuzesi

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Biondo, Alessio Emanuele, Roberto Cellini, and Tiziana Cuccia. "Choices on museum attendance: An agent‐based approach." Metroeconomica 71, no. 4 (July 26, 2020): 882–97. http://dx.doi.org/10.1111/meca.12306.

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Krivošejev, Vladimir, and Željko Bjeljac. "Stalne muzejske postavke: od alternativne učionice do turističke atrakcije: uporedna analiza posete postavkama Narodnog muzeja Valjevo u periodima 1951–1961. i 2001–2011." Issues in Ethnology and Anthropology 11, no. 3 (November 2, 2016): 913. http://dx.doi.org/10.21301/eap.v11i3.13.

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The purpose of this paper is to fully observe the differences in the structure of the audiences attending permanent museum collections and to point to museums’ present day tasks. While the introductory part examines the problematic concerning museum audiences and the varieties of museum programs, the main portion of the paper presents the results of an analysis of the numbers and the structure of museum visitors in two periods set half a century apart: 1951–1961 and 2001– 2011, with a control group: a more complete analysis of 2013’s visitors. The analysis of attendance during the fifties and the beginning of the 21st century was conducted on the basis of existing physical materials from the museum’s internal archive, while the control analysis of 2013 attendance was conducted by a search of an electronic database. The research pointed to significant differences in the structure of the visitor body in different periods, whether they were concerning the company arriving (individuals or organized groups), or their residence (in or out of town). In the 1950s, town residents were the dominating visitors. They were frequenting the museum of their own accord, in their leisure time, as per their own wishes and needs, led by the desire to have a cultural experience and an informal self-education. Half a century later, with a broad spectrum of new media offering pastimes that were unavailable before, the audience was dominated by organized groups arriving from out of town; predominantly students on excursions. These differences indicate that there was a big shift in the function of permanent museum collections in the last fifty years. Their role as permanent educators of local population has significantly diminished, but their role as a leading tourist attraction has inflated nonetheless.

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Frateschi, Carlofilippo, Elisabetta Lazzaro, and Luis Palma Martos. "A Comparative Econometric Analysis of Museum Attendance by Locals and Foreigners: The Cases of Padua and Seville." Studies of Applied Economics 27, no. 1 (March 28, 2021): 177–98. http://dx.doi.org/10.25115/eea.v27i1.4855.

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Through a comparative survey based on a unique dataset, we highlight existing similarities and differences in the museum demand of two similar institutions located in two different European cities, Padua and Seville. While considering some of the peculiarities of the two museums, we examine the heterogeneity of their visitors’ profiles and their factual, motivational, and evaluative stated behaviours. In particular, these characteristics are econometrically regressed to explain the assiduousness of the two museums’ audiences.

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Gergaud, Olivier, Florine Livat, and Haiyan Song. "Terrorism and Wine Tourism: The Case of Museum Attendance." Journal of Wine Economics 13, no. 4 (November 2018): 375–83. http://dx.doi.org/10.1017/jwe.2018.41.

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AbstractIn this article, we use attendance data from La Cité du Vin, a wine museum in the city of Bordeaux, to assess the impact of the recent wave of terror that affected France on wine tourism. We use recent count regression estimation techniques suited for time series data to build a prediction model of the demand for attendance at this museum. We conclude that the institution lost about 5,000 visitors over 426 days, during which 14 successive terrorist attacks took place. This corresponds to almost 1% of the total number of visitors in the sample period. (JEL Classifications: L83, Z30)

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Kruczek, Zygmunt, Katarzyna Gmyrek, Danuta Ziżka, Karolina Korbiel, and Karolina Nowak. "Accessibility of Cultural Heritage Sites for People with Disabilities: A Case Study on Krakow Museums." Sustainability 16, no. 1 (December 29, 2023): 318. http://dx.doi.org/10.3390/su16010318.

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The aim of this paper is to assess the accessibility of flagship cultural attractions—that is, museums located in Krakow, a city with a rich historical heritage included in the UNESCO World Cultural and Natural Heritage List and distinguished by being a recipient of the Access City Award—for people with disabilities. This research shows the degree to which these museums have been adapted to receive visitors with disabilities. Assessments were also conducted with regard to access to the museums’ websites and the possibility for virtual tours of their collections. Out of a total of 50 museums, 31 were selected for this study, both leading museums in terms of attendance, such as Wawel Royal Castle, the National Museum, the Museum of Krakow, and the Wieliczka Salt Mine, and smaller ones such as the Aviation Museum. The research results indicate that Krakow museums are well-prepared for receiving people with physical disabilities and seniors but are less well adapted to receiving visually impaired and blind people and hearing-impaired and deaf people. Analysis of the museums’ websites showed that they are well-prepared in terms of compatibility and comprehensibility but that they received worse assessment scores with regard to their perceivability and functionality. Visitors to the museums are principally adults, adolescents, and seniors. People with disabilities make up 10% of all visitors.

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Hotsaliuk, Alla, and Serhii Vytkalov. "Museum communication in practice of cultural institutions." Bulletin of Mariupol State University. Series: Philosophy, culture studies, sociology 11, no. 22 (2021): 23–33. http://dx.doi.org/10.34079/2226-2830-2021-11-22-23-33.

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The relevance of the topic is due to the increased attention to the issues of dramatization in the practice of modern cultural institutions, including museums, as the latter contributes to a better perception of information, makes the visitor a participant in a particular museum event. All this helps to increase the attendance at a particular cultural institution. The article is aimed to identify new forms of activity of museum institutions in modern cultural practice. Taking into account changes in the value orientations of young people, the importance of using the method of dramatization as an innovative form of activity of museum institutions is emphasized. The process of the development of museum space dramatization and reasons for introduction of this method in modern museums activity is characterized. Museum dramatization is considered as one of the most effective and efficient means of communication of a particular cultural institution with visitors. It is emphasized that there is a certain complexity of such activities related to the production of costumes, preparation of a high-quality script, etc. The practices of using theatrical methods in practical activities of the Museum of Historical Treasures of Ukraine (Kyiv) and Rivne Regional Museum of Local Lore of the Regional Council are considered. The following scientific research methods were used in this article: content analysis, the interview, polls for identifying the effectiveness of the method of dramatization and its prospects in cultural practice. The practical significance of the research implies in the use of the obtained results in the practical activities of cultural institutions, especially museums. Dramatization makes any event of a cultural institution more spectacular and therefore better perceived by visitors.

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Pluszyńska, Anna. "Frekwencja online – jak ją monitorować? Dotychczasowe praktyki publicznych muzeów w Polsce." Zarządzanie Mediami 10, no. 2 (2022): 119–33. http://dx.doi.org/10.4467/23540214zm.22.009.17166.

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Monitoring of Online Audience. Previous Practices of Public Museums in Poland A crisis situation – which the COVID-19 pandemic undoubtedly is – becomes an opportunity to shift the perspective and propose or even enforce new management solutions. The intensification of museum activities in the virtual world forces the need to ask again questions about audience segmentation, motivation and interaction (Noehrer et al. 2021). Although public cultural institutions (including museums) see the need for conducting audience research, in practice, they focus on counting attendance (Ćwikła et al. 2020). In addition, they are focusing on recipients visiting the buildings of the institution. Therefore, this article aims to answer the question of whether public museums in Poland monitor attendance during online events, on social media and on the website, and if so, what data are taken into account? Based on the interviews and questionnaires, I also tried to find out what are the difficulties in counting audience online. Finally, I make recommendations, including the need to create a measurement system in which different weights will be assigned to different types of audience engagement, including “active” indicators.

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Skinner, Sarah J., Robert B. Ekelund, Jr., and John D. Jackson. "Art Museum Attendance, Public Funding, and the Business Cycle." American Journal of Economics and Sociology 68, no. 2 (April 2009): 491–516. http://dx.doi.org/10.1111/j.1536-7150.2009.00631.x.

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Cuffe, Harold E. "Rain and museum attendance: Are daily data fine enough?" Journal of Cultural Economics 42, no. 2 (March 7, 2017): 213–41. http://dx.doi.org/10.1007/s10824-017-9298-9.

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D'Alessandro, Michael. "The Drunkard's Directions: Mapping Urban Space in the Antebellum Temperance Drama." New England Quarterly 87, no. 2 (June 2014): 252–91. http://dx.doi.org/10.1162/tneq_a_00369.

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William H. Smith's The Drunkard (premiering in 1844) broke attendance records at Moses Kimball's Boston Museum and P. T. Barnum's American Museum in New York. Portraying the ills of intemperance, the melodrama also foregrounded thrilling scenes of local urbanity to inspire middle-class tourists to navigate convoluted and potentially dangerous city streets.

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Parkhomenko, Nataliia, Peter Starchon, Lucia Vilcekova, and Frantisek Olsavsky. "Digitalization Of Marketing as Innovation Tool of Customers’ Evaluation." Marketing and Management of Innovations 15, no. 1 (2024): 120–30. http://dx.doi.org/10.21272/mmi.2024.1-10.

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This paper analyses the digitalization of museum marketing as an innovative tool for customer evaluation. The content analysis of digital tools created by the most visited museums in the world on social networks such as Facebook, Twitter and Instagram were carried out. To obtain statistical information about the pages of museums in social networks, the social media analytics and management tool Fanpage Karma was used. According to the selected indicators, Fanpage Karma filters the rating of the networks’ current strongest content. The correlation between the number of museum visits and indicators showing the interaction of the museum with visitors using social networks, such as the number of fans, the page performance index, the number of posts per day, the growth rate of followers, post interactions, and the number of total reactions and comments, was evaluated. The aim of this paper is to analyse the impact of museum marketing digitalization processes on museum visits by tourists and, as a result, the economic development of the museum business. To monitor the digitalization strategy of the museum’s marketing activities, a mixed approach based on qualitative and quantitative analysis was used. Multivariate analysis was carried out to determine the relationship between museum attendance and the interaction between museums and subscribers in social networks. It has been proven that the introduction of digital technologies in museum marketing can attract visitors and put the institution at the new informational level. The number of museum visits and the number of fans, the number of posts per day, interactions, and the number of reactions and comments are the same across all social networks. The paper allows us to know the potential audience of the museum and its needs and requests and to predict the interests of certain categories of museum visitors. The scientific novelty and originality of the research consists of the use of digital marketing tools for evaluating their influence on client behaviour. The results of the study may be useful for the development of monitoring systems and strategic management of marketing when evaluating the behaviour of consumers on the content of social networks at enterprises in various industries.

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te Kloeze, Jan W. "CULTURAL TOURISM IN THE NETHERLANDS: THE ASPECT OF MUSEUM ATTENDANCE." World Leisure & Recreation 37, no. 4 (January 1995): 23–30. http://dx.doi.org/10.1080/10261133.1995.9673986.

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Cellini, Roberto, and Tiziana Cuccia. "Weather conditions and museum attendance: a case-study from Sicily." Climatic Change 154, no. 3-4 (May 8, 2019): 511–27. http://dx.doi.org/10.1007/s10584-019-02453-2.

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Fauzi, Hajiedah, Harlina Md Sharif, and Rajabi Abdul Razak. "Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia." International Journal of Environment, Architecture, and Societies 2, no. 2 (August 31, 2022): 85–99. http://dx.doi.org/10.26418/ijeas.2022.2.2.85-99.

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As the guardian of the nation’s cultural assets, the museum sector in Malaysia was caught unprepared when it experienced a 70 percent dip in the attendance of visitors during the pandemic due to its inability to capitalize on technology and reach out to local and international visitors. A key policy goal for every nation is to ensure that their rich cultural treasures are preserved for future generations to enjoy and be inspired by. In this regard, the virtualization of digitalized cultural assets has the potential to make heritage experienced in a new and unique way. Thus, the study’s primary objective is to assess the technology readiness level in Malaysian museums in adopting digital heritage technologies. However, this paper explicitly discusses the challenges and methods of virtualization in museums by reviewing available literature and case studies of museums with interactive technology to understand the current technology state of museums in Malaysia. Consequently, working terminologies related to digital heritage adoption by museums will be elaborated to define the scope and limitations of such studies. Most museums identified with Augmented Reality applications in Malaysia are still in an early stage of virtual technology adoption. Only Borneo Cultural Museum has embraced 30% interactive exhibition. Thus, this paper suggests that an in-depth study needs to be conducted to survey the digital readiness of museums in Malaysia.

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Fauzi, Hajiedah, Harlina Md Sharif, and Rajabi Abdul Razak. "Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia." International Journal of Environment, Architecture, and Societies 2, no. 02 (August 31, 2022): 85–99. http://dx.doi.org/10.26418/ijeas.2022.2.02.85-99.

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A key policy goal for every nation is to ensure that their rich cultural treasures are preserved for future generations to enjoy and be inspired by. In this regard, the virtualization of digitalized cultural assets has the potential to make heritage experienced in a new and unique way. However, as the guardian of the nation’s cultural assets, the museum sector in Malaysia was caught unprepared when it experienced a 70 percent dip in the attendance of visitors during the pandemic due to its inability to capitalize on technology and reach out to local and international visitors. Thus, the study’s primary objective is to assess the technology readiness level in Malaysian museums in adopting virtual heritage technologies. However, this paper explicitly discusses the challenges and methods of virtualization in museums by reviewing available literature and case studies of museums with interactive technology to understand the current technology state of museums in Malaysia. Consequently, working terminologies related to virtual heritage adoption by museums will be elaborated to define the scope and limitations of such studies. Most museums identified with Augmented Reality applications in Malaysia are still in an early stage of virtual technology adoption. Only Borneo Cultural Museum has embraced 30% interactive exhibition. Thus, this paper suggests that an in-depth study needs to be conducted to survey the technology readiness of museums in Malaysia.

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Reuband, Karl-Heinz. "Museumsbesuch im Wandel." Sociologia Internationalis: Volume 56, Issue 2 56, no. 2 (July 1, 2018): 29–69. http://dx.doi.org/10.3790/sint.56.2.29.

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Die Zahl der Museumsbesuche hat sich in den letzten Jahrzehnten in Deutschland vervielfacht. Und ebenso hat sich der Anteil der Museumsbesucher erhöht. Anders als von der Bildungsexpansion und dem postmaterialistischen Wertewandel her zu erwarten war, ist das kulturelle Interesse jedoch nicht größer geworden, sondern hat sich reduziert. Überproportional gesunken ist der Museumsbesuch unter den Jüngeren, während er unter den Älteren gestiegen ist. Die Altersbeziehung des Publikums unterliegt aufgrund dessen einer Neustrukturierung und nimmt längerfristig einen ähnlichen Verlauf wie in anderen Sparten der Hochkultur. Während die Besucher früher jünger als der Altersdurchschnitt der Bevölkerung waren, haben sie sich inzwischen dem Altersdurchschnitt angenähert oder überschreiten diesen bereits. The number of museum visits has increased over the last decades in Germany. Accompanying this, the number of museum visitors has undergone an upward trend. In contrast to what can be expected from the expansion of higher education and postmaterialism, the interest into the arts has decreased in the population, above all among the younger generations. Museum attendance has likewise decreased among them – despite a better museum infrastructure – whereas it inc‍reased among the older ones. As a consequence, the age relationship of museum attendance is undergoing a change that parallels the development in the other areas as of the arts, such as opera and classical concerts. Whereas the visitors used to be younger than the general population in earlier times, they are now near or even above the average age of the general population.

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Barkaszi, Zoltán, Oleksandr Kovalchuk, and Anastasiia Maliuk. "Interpretation of evolution as part of science popularization in natural history museums." GEO&BIO 2021, no. 21 (December 30, 2021): 13–24. http://dx.doi.org/10.15407/gb2104.

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The paper presents a brief review of the scientific and educational role of natural history museums, particular-ly in the field of interpretation of organic evolution. The scientific and social value of collections that are stored at natural history museums are highlighted. The history of interpretation and popularization of basic ideas of the theory of evolution are considered, as well as the perception of evolution by the society and vari-ous categories of museum visitors. Analysed are the main tools of interpretation available in natural history museums as well as basic principles of display of palaeontological specimens, particularly in dioramas as pe-culiar museum tools for interpretation. The main approaches to the interpretation of evolution are considered in the context of selection of interpretation methods and tools and in regard to the specifics of various groups of museum visitors. Minimum professional skills of interpreters who take part in exhibiting and educational ac-tivities of natural history museums are discussed. The possibilities of interpretation of evolution are shown on the example of the palaeontological exhibition of the National Museum of Natural History at the National Academy of Sciences of Ukraine (Kyiv, Ukraine). A brief description of the palaeontological display is given, particularly on the general principles of its structure and on examples of exhibited specimens that demonstrate the evolution of various groups of vertebrates (e.g. fishes and mammals). Dioramas of the palaeontological exhibition are presented, which are especially valuable visual tools of interpretation of evolution in the muse-um. The main issues of further existence and development of natural history museums are discussed in the context of their role as powerful research and educational centres, maintaining a high level of attendance by visitors, and involvement of the public in the activities of these museums in times of high competition of lei-sure offers by various entertaining facilities. The need for the modernization of earlier exhibitions using mod-ern interactive tools and visualization techniques in underlined in order to increase public interest and expand the pool of visitors.

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Martínez-de-Albéniz, Victor, and Ana Valdivia. "Measuring and Exploiting the Impact of Exhibition Scheduling on Museum Attendance." Manufacturing & Service Operations Management 21, no. 4 (October 2019): 761–79. http://dx.doi.org/10.1287/msom.2018.0721.

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McInnis, Peter S. "Curated Decay." Labour / Le Travail 91 (May 25, 2023): 169–99. http://dx.doi.org/10.52975/llt.2023v91.0010.

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Nova Scotians understand economic hardships at both the personal and community levels. This is especially true for the residents of Pictou County. With the eclipse of coal, steel, and heavy manufacturing, successive governments looked to tourism to augment an eroding economic base and to commemorate the working lives of Nova Scotians. This article offers an analysis of the initial decision to construct and maintain the Museum of Industry in a region of the province subjected to sequential phases of deindustrialization. The venture, officially opened to regular attendance in 1995, is the largest facility in the province’s impressive system of 28 regional museums. The creation of the museum, however, was fraught with uncertainty and narrowly avoided financial collapse and plans to disperse the collection of artifacts. The project was subsequently left straddling an uneasy divide between celebrating industrial heritage and tempering controversies of economic and environmental development. Despite Nova Scotia’s proud heritage of worker resistance and union activism, visitors may exit the museum with the ambiguous message that while working lives are often harsh and riven with uncertainty, optimism for the future must prevail. The implication is that the appropriate response is selective anodyne forms of nostalgia, even resignation, but not resentment of the human and environmental costs of deindustrialization.

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Verdaasdonk, H., C. J. van Rees, M. Stokmans, K. van Eijck, and M. Verboord. "The impact of experiential variables on patterns of museum attendance: The case of the Noord-Brabant museum." Poetics 24, no. 2-4 (November 1996): 181–202. http://dx.doi.org/10.1016/s0304-422x(96)00011-3.

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Yeshenkulova, G. I., R. Ye Agybetova, Y. E. Galiakbarov, and A. G. Gizzatzhanova. "The impact of modern technology on the activities of museums." Bulletin of "Turan" University, no. 1 (March 31, 2021): 145–51. http://dx.doi.org/10.46914/1562-2959-2021-1-1-145-151.

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The article describes the state of museums in the past, the impact of monotonous activities in the country on the number of visitors, as well as the introduction of new technologies and their impact on museums. The importance of using new technologies in the provision of their services, quickly focused on the modern period of museums that are among the top 10 world-famous museums, is emphasized. Virtual tours in 3D format of several foreign and patronymic museums and exhibitions with the use of modern technologies and augmented virtual reality indicate that the museum's attendance is increasing both online and offline. The situation in our country shows that significant work needs to be done to increase the number of visitors to museums, including the use of new technologies, good advertising, various promotions. This idea can be confirmed by the results of a survey on the use of augmented reality and virtual reality technologies in the museum in our country. The desire of a total of 179 participants to visit the museum confirms the need to develop this area. In the near future, people's visits to museums may change, their situation shows that the industry needs to be developed in the future, there is a great opportunity to deliver art to people previously unavailable, people who do not have the opportunity to travel and visit famous museums have online access to the world's best collections. Strict restrictions due to the pandemic have increased people's interest in listening to virtual tours of museums, which, among other things, is due to the fact that the museums themselves are beginning to quickly direct visitors to online tours.

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Khoronko, Lubov, and Anna Mokina. "Museum practice in the developing of applied artists’ professional competencies in the context of digitalization of education." E3S Web of Conferences 273 (2021): 12066. http://dx.doi.org/10.1051/e3sconf/202127312066.

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The article examines the modern approach in the pedagogical science of training future decorative and applied art artists, the search for new forms of practice, especially museum practice. The issue of forming future specialists’ professional competencies is always acute, but today, in connection with the issues of the pandemic and the partial transition to distance learning, it has become particularly relevant and topical, including the field of art education. The authors are tasked to analyze the effectiveness of the discipline «Museum Practice» in a remote form, the development of professional competencies by bachelors. In the standard situation, this practice is partially conducted in the city museums where the university is located and also off-premise, by personal attendance, but in the 2019-2020 academic year, changes were made to the curriculum of the field of education «Decorative and Applied Arts and Folk Crafts» at the Southern Federal University, and the practice was held in an online form. The article considers the issue of remote dialogue between teacher-student-museum, identifies the positive and negative aspects of this form of communication for the development of professional competencies by future applied artists. The use of interactive, multimedia and visual technologies in the synthesis with independent work of the student gives a positive effect for the development of the necessary professional skills, even in a non-standard situation of practical training.

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Cooper-Martin, Elizabeth. "An Exploration of the Impact of Marketing Mix Variables on Museum Attendance." Empirical Studies of the Arts 8, no. 2 (July 1990): 135–48. http://dx.doi.org/10.2190/bkdp-ew9v-klqb-dr0w.

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Cellini, Roberto, and Tiziana Cuccia. "Museum and monument attendance and tourism flow: a time series analysis approach." Applied Economics 45, no. 24 (August 2013): 3473–82. http://dx.doi.org/10.1080/00036846.2012.716150.

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Korobeinykova, Yaroslava, and Olena Pobihun. "THE PROBLEM OF USAGE OF ELEMENTS OF NATURAL RESERVE AND MUSEUM HERITAGE IN TOURISM (ON THE EXAMPLE OF IVANO-FRANKIVSK REGION)." SCIENTIFIC ISSUES OF TERNOPIL VOLODYMYR HNATIUK NATIONAL PEDAGOGICAL UNIVERSITY. SERIES: GEOGRAPHY 51, no. 2 (December 5, 2021): 128–38. http://dx.doi.org/10.25128/2519-4577.21.2.15.

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In terms of pandemics, tourism gained a huge loss. However, the background for a qualitatively new restoration of the branch has appeared. One of the actual scientific and practical problems is an estimation of the condition of usage of elements of natural and historical-cultural heritage in tourism in terms of probable growth of domestic tourism during quarantine. In the article was analyzed the potential of natural heritage and museums as elements of the historical-cultural heritage of the Ivano-Frankivsk region in the context of their usage in tourism and dynamics of tourism visits of these objects which testify about the existence of the number of barriers of growth. As of 26.01.2020 region`s natural reserve fund counts of 482 territories and objects of the total area of 218,9 thousand hectares which is 15.7% of the total region`s area. It can be stated that the Ivano-Frankivsk region is a popular tourist destination due to the tourist visits of the territories of the national parks. On the background of national parks visit increase, the problem of the statistic visits data collection and low park`s service commercialization because of an absence of fee collection mechanism on the whole park`s territory. Was observed uneven distribution of tourist flow in national parks. Various institutional affiliations of the natural reserve establishments and the absence of tourism branch specialists in establishments, and the fact that tourism is only one of the different branches of these establishments complicates the organization of tourism activities. The level of national park`s promotion as tourism destinations stays low. None of the nature reserves of the region has a marketing strategy to promote them in the tourism market, so the level of advertising activity of the parks is reduced to printing booklets. Park sites focus the attention of park visitors, mainly on the results of their activities, and little attention is paid to tourist information. Most sites do not have a comprehensive section for tourists with the full range of tourist services and the possibilities of the park to provide them. Excursion activities are one of the main activities of museums as elements of cultural heritage. Every year the museums of Ivano-Frankivsk region are visited by more than 400 thousand people, however, there is a negative dynamics of attendance, the vast majority of visitors (in 2017 – 277, 5 thousand people) are local students, ie not tourists. The decrease in attendance may be due to an increase in the number of non-state and other public museums, which are mainly collections of private collections (more than 210 in the region), as well as the emergence of other tourist attractions of this type. The problems of tourist use of museums as tourist objects of cultural heritage are the low promotional activity of museums, the lack of additional services for tourists and outdated, of little interest to the average tourist exhibitions, the lack of additional hospitality infrastructure. Improving museum expositions, updating existing ones and creating modern expositions – providing material and technical equipment (premises, music, multimedia centers, purchase of modern office equipment) will increase the attractiveness of museums as tourist attractions. Lack of marketing strategies, experience of cooperation with all stakeholders of the tourist process also significantly slow down the development of tourism based on the use of elements of natural and historical and cultural heritage of the studied region. Promotion of museum services in the market of tourist services – creation of an informative catalog about museums, which is periodically updated, distribution of information publications, booklets, holding various events that will promote museums, such as exhibitions, celebrations, coverage of museums in the media, organization of a series films for television, creation of museum websites and targeted advertising, involvement of educational institutions, tourism specialists in the promotion of museums. The measures proposed by the authors for more effective use of elements of natural and historical and cultural heritage in tourism can be successfully applied in other tourist destinations of environmental nature and museum institutions of the country. Keywords: nature reserves, elements of museum heritage, tourism, tourist destinations.

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Kozin, Vladimir V., and Tatiana I. Kirdiashkina. "Attendance monitoring of ethnic tourism objects in the Republic of Mordovia in 2017." Finno-Ugric World 10, no. 3 (December 30, 2018): 86–94. http://dx.doi.org/10.15507/2076-2577.010.2018.03.086-094.

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The Republic of Mordovia is a multinational region of the Russian Federation. For centuries, Russians, Mordovians (Moksha and Erzya), Tatars, and others coexist peacefully on its territory. This necessitates the development of ethnic tourism, the area of tourism with a pronounced ethnic identity in the Republic. It can be distinguished as internal and external ethnic tourism. For the research of the development of ethnic tourism in Mordovia, the authors employed general research analytical methods (comparative, functional, natural history, etc.) and a survey as a tool for collecting primary sociological information. The survey was conducted in all municipal districts of the Republic in September 2017. The most famous objects of ethnic tourism are the ethnographic Museum complex “Mordovian Courtyard” and the Museum of Mordovian folk culture; they are the most visited sites. The percentage of people who know about the Center for National Culture in Old Terizmorga village and Podlesno-Tavlinskoy Children’s Experimental Art School is quite high. The prospects for the development of ethnic tourism can be assessed as favorable, since there is a high percentage of those who would like to visit other objects of ethnic tourism as well. The conclusion is made about further development of internal and external ethnic tourism in Mordovia.

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Buigut, Steven, and Odekhiren Amaize. "Determinants of theatre, dance, and art museum attendance in the United Arab Emirates." Journal of Heritage Tourism 15, no. 6 (February 5, 2020): 612–25. http://dx.doi.org/10.1080/1743873x.2020.1719117.

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Simonelli, Jeanne. "Collaborative Ethnography and Public Engagement: Crafting a New Peer Review." Practicing Anthropology 33, no. 2 (April 1, 2011): 45–48. http://dx.doi.org/10.17730/praa.33.2.g6160056309g2882.

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Every spring for the last three years the Museum of Anthropology (MOA) at Wake Forest University (WFU) has sponsored Boy Scout Day as one of several family oriented Saturday activity sessions. Most of the "Family Days" are exhibit related, providing active extensions to museum designed and community advised thematic presentations. Boy Scout Day is a different phenomenon, designed in part to add "authenticity" to the decades old practice of young boys dressing up as Indians in order to earn proficiency badges. With up to 200 Scouts and their leaders in attendance, the activity has had mixed reception among the principals involved. Boy Scouts love throwing atlatls, learning to flint knap and hearing Native American stories. Anthropology faculty members are skeptical, wondering about the implications of the continued Scout-Indian relationship. Local Native American groups have had an increasing presence, first as vendors, and then as advisors and participants. But has this taken us past a 1950s-era popular notion of what Native Americans are all about, and beyond this, the relationship between anthropology, museums and the indigenous? The following pages explore the ways in which a model of ethnographic collaboration can inform and expand the growing call for public engagement as a motivation for academic/community relationships.

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Kerimova, Mariam M., and Maria V. Zolotukhina. "A New Turn in Russian Ethnography." Anthropological Journal of European Cultures 31, no. 2 (September 1, 2022): 112–32. http://dx.doi.org/10.3167/ajec.2022.310207.

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Abstract The article is based on the text analysis of previously unknown archival documents (letters, petitions) to assess the impact of Pervaa Vserossiiskaya etnographicheskaya vystavka (the first all-Russian ethnographic exhibition) had on different spheres of Russian life – ranging from reinterpreting Slavic identity and rallying Western and Southern Slavs around the empire to growing museum attendance. Demonstrating the diversity of ethnic groups in Russia, in addition to emphasising its imperial power managed to also serve the purpose of structuring and further developing academic knowledge, and presenting its results to the larger public in an easily accessible yet sophisticated way: the Ethnographic Department of the Imperial Society of Devotees of Natural Science, Anthropology and Ethnography at Moscow University was founded in 1868, and the first ethnographic museum (Dashkov Museum) in Moscow used the items for its collection. Russian ethnography exercised this new chance of proclaiming itself as an independent and actively evolving discipline and field of knowledge.

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Butko, Larysa, Svitlana Fedorenko, and Alla Lushakova. "Communication Strategy of the Museum: Peculiarities of Formation by Means of PR Technologies." Socio-Cultural Management Journal 6, no. 2 (November 22, 2023): 72–85. http://dx.doi.org/10.31866/2709-846x.2.2023.291291.

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Introduction. The transformation of the museum, the modernization of its activity as an object of the recreation industry in the context of cultural recreation, the transfer of knowledge in a new, interesting and accessible form caused the need to update traditional expositions, intensify exhibition activities and, as a result, change its communication policy. However, today in the theoretical and practical planes of socio-cultural management, the issues of its marketing communications remain unresolved, the main task of which is to help increase attendance, expand the museum audience, or spread information about the museum among those who are unable to directly familiarize themselves with its exposition. Purpose and methods. The purpose of the study is to determine the communication strategy of the regional museum on the example of the communal cultural institution “Kremenchuk Local History Museum” and to represent a series of communication events as a component of its PR activity. The purpose of the research is realized by performing the following tasks: determining the ideals, interests and values of the potential museum audience, as well as optimal communication channels; representation of developed PR activities aimed at establishing communication between the museum and visitors and promoting its popularization. Results. The article clarifies the results of a sociological survey conducted at the initial stage of the research in order to find out the direction of modeling special PR events for the promotion of the Kremenchuk Local History Museum and identifies a number of PR events aimed at establishing communication between the museum and visitors and promoting its popularization. Conclusions. The use of the latest marketing strategy paradigm together with the implementation of digital infrastructure will allow improving the processes of the museum management system, modernizing its main mechanisms, popularizing museum institutions and their services.

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Getzner, Michael. "Spatially Disaggregated Cultural Consumption: Empirical Evidence of Cultural Sustainability from Austria." Sustainability 12, no. 23 (December 1, 2020): 10023. http://dx.doi.org/10.3390/su122310023.

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The determinants of cultural consumption are rarely explored by means of travel demand (i.e., travel cost) models. In this paper, the empirical results are presented in regard to the frequency of attendance to cultural events as an indicator of cultural sustainability. Approximately 50% of the respondents who participated in a representative household survey in Austria stated that they would participate in cultural events at least once a year. The average frequency of attendance came to about 3 to 4 times a year, depending on the kind of cultural event (e.g., drama/opera performances, museum visits, concerts in schools of music). The estimations support the notion that the distance from the respondent’s residence to the cultural event is negatively correlated with the frequency of attendance. Other determinants include the typical socio-economic characteristics of respondents (e.g., education, income). However, the availability of cultural infrastructure in urban or rural areas, as well as municipal cultural spending, are the main spatial and public finance variables influencing attendance frequency. Based on the econometric estimations of the travel cost model, the economic value of attending a cultural event (consumer surplus) varies from EUR 38 (cinema) to EUR 55 (theater, opera) on average. The results suggest that local and regional cultural infrastructure are significant contributors to cultural sustainability.

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Journal articles on the topic 'Museum attendance'

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