Relevant bibliographies by topics / Museums Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Museums Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Museums Marketing"

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Li, Yin. "Museums and Marketing: a Controversy over New Strategies." ESIC MARKET Economic and Business Journal, Volume 51, Issue 1 (April 14, 2020): 183–208. http://dx.doi.org/10.7200/esicm.165.0511.4.

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Objective: This paper aims to review the function of marketing in the field of museum management and offers practical and creative solutions for museums to successfully balance the conflict between the museums’ sustainable operation and their original functions, such as education and preservation. Methodology: The research is mainly based on long-term observations of museum management and marketing in both China and Spain. A review and analysis of previous studies has been conducted to build the context. Results: The implementation of appropriate marketing methods by way of cross-industry cooperation and new technologies can not only assist museums in financial issues but could also result in a win-win outcome which could promote the original mission of museums. Limitations: This article is mainly based on the Chinese and Spanish contexts, however, some relevant features of other countries have also been described. Practical implications: The suggested strategies mentioned in this paper contribute to the development of practical marketing methods for Spanish museums, oriented towards meeting the need for sustainable operation, and ways to communicate to the public at large, in accordance with the museum’s key objectives.
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Kupec, Václav, Michal Lukáč, Peter Štarchoň, and Gabriela Pajtinková Bartáková. "Audit of Museum Marketing Communication in the Modern Management Context." International Journal of Financial Studies 8, no. 3 (July 3, 2020): 39. http://dx.doi.org/10.3390/ijfs8030039.

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Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum’s marketing communication. Changes, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert deliberation towards determining which components of their marketing communication are significant for museum visitors. Moreover, the effectiveness of the use of expenses plays an important role in museum management; it is also essential to combine effectively the individual components of marketing communication. The present research aims to find a correlation between the components of museum marketing communication, which is not being addressed in detail in the contemporary research. The aim of the research is therefore to determine the dependence amongst elements of the marketing communication of museums on questioning the visitors. The aim was achieved by implementing the modern audit approach and empirical research into marketing communication: the Paper Aided Personal Interview (PAPI) method with a Likert scale, a reliability check with Cronbach’s alpha, and dependency determination with Pearson’s correlation. All results were investigated through the use of a questionnaire on the international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on the principles of Economy, Efficiency, and Effectiveness (the 3E principles).
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Wang, Qi, Huan Liu, and Kaiyi Liu. "Marketing Strategy Analysis of the Palace Museum." Journal of Finance Research 3, no. 2 (October 29, 2019): 16. http://dx.doi.org/10.26549/jfr.v3i2.2210.

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The development of cultural innovation is benefcial for museums to give full play to their cultural advantages and improve their economic benefts, accordingly forming a virtuous circle. This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum, hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.
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Shekova, Ekaterina. "Marketing in the Field of Culture (the Example of Museums)." Moscow University Economics Bulletin 2016, no. 2 (April 30, 2016): 71–86. http://dx.doi.org/10.38050/01300105201624.

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The article discusses the features of marketing in the field of culture on the example of museums. Museums. as well as other cultural organizations, are in search of their target audience based on their mission and plans. The analysis of the various directions of museum activity has allowed to classify the products and services offered by museums and to evaluate the possibility of using the classical concept and marketing tools in their work.
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Komarac, Tanja, Durdana Ozretic-Dosen, and Vatroslav Skare. "Understanding competition and service offer in museum marketing." Academia Revista Latinoamericana de Administración 30, no. 2 (June 5, 2017): 215–30. http://dx.doi.org/10.1108/arla-07-2015-0159.

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Purpose The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum professionals consider museums to be market immune and to find out what they think about the role of competition in creating and managing their existing and new services. Design/methodology/approach The theoretical part of the paper is based on a review of the literature from the multidisciplinary field of arts and museum marketing management. The exploratory qualitative research included 17 museum professionals and was carried out in 17 museums in one EU emerging market country. Findings Museum professionals are not aware of the competition, or they tend to ignore its existence. They consider the preservation of objects (exhibits) to be equally or even more important than providing services. However, additional services become important. Although some museum professionals try to engage visitors in the active creation of museum experience, most are still conservative in such terms. Research limitations The primary research limitations are related to intentional, convenience sample and the perspective of one employee (marketing manager or museums’ director). Originality/value Research findings provide valuable insights for both marketing academics and professionals engaged in the museum marketing management field. The contribution of the paper is also contextual as it helps to bridge the gap existing in museum marketing management research in the context of the emerging markets.
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Yucelt, Ugur. "Marketing Museums: An Empirical Investigation Among Museum Visitors." Journal of Nonprofit & Public Sector Marketing 8, no. 3 (March 14, 2001): 3–13. http://dx.doi.org/10.1300/j054v08n03_02.

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Hede, Anne-Marie, Romana Garma, Alexander Josiassen, and Maree Thyne. "Perceived authenticity of the visitor experience in museums." European Journal of Marketing 48, no. 7/8 (July 8, 2014): 1395–412. http://dx.doi.org/10.1108/ejm-12-2011-0771.

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Purpose – This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums. Design/methodology/approach – A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum visitors. To investigate authenticity in a model with two antecedents and two outcomes, an additional data set was collected. Hypotheses were tested using structural equation modelling. Findings – The results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of perceived authenticity, resonating with Bal’s (1996) research in this area. Findings also confirm that consumer scepticism and expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in turn affects visitor satisfaction and perceived corporate hypocrisy. Practical implications – This research provides a framework for museums to manage visitors’ perceptions of authenticity, and to plan and design exhibits accordingly. Originality/value – Our research, set in the museum context, articulates the basis of perceived authenticity, its antecedents and outcomes. This study sets the foundation for research to further explore how perceived authenticity interacts with other constructs relevant to consumption.
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Yorke, David, and P. R. Jones. "Museums and Marketing Techniques." Management Decision 25, no. 1 (January 1987): 25–32. http://dx.doi.org/10.1108/eb001431.

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Moro Sundjaja, Arta. "An Adoption of Social Media for Marketing and Education Tools at Museum Industry." Advanced Science Letters 21, no. 4 (April 1, 2015): 1028–30. http://dx.doi.org/10.1166/asl.2015.5975.

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Museum as a cultural heritage of Indonesia must communicated the history to the community. Current trend of museums visitors is declining, however some museums had increased the number of visitors. The increase of visitors from Museum of Fatahillah caused by marketing tools development. The aimed of this paper is to determine factors that influence the perceived usefulness and perceived ease of use of social media so that museum management can adopt it to promotion and education activities. This paper propose several factors in adoption of social media at museum industry which are crucials for museum to increase the numbers of visitors.
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Rentschler, Ruth, Kerrie Bridson, and Jody Evans. "Exhibitions as sub-brands: an exploratory study." Arts Marketing: An International Journal 4, no. 1/2 (September 30, 2014): 45–66. http://dx.doi.org/10.1108/am-07-2014-0023.

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Purpose – The purpose of this paper is to explore the adoption of major exhibitions, often called blockbusters, as a sub-branding strategy for art museums. Focusing the experience around one location but drawing on a wide data set for comparative purposes, the authors examine the blockbuster phenomenon as exhibition packages sourced from international institutions, based on an artist or collection of quality and significance. The authors answer the questions: what drives an art museum to adopt an exhibition sub-brand strategy that sees exhibitions become blockbusters? What are the characteristics of the blockbuster sub-brand? Design/methodology/approach – Using extant literature, interviews and content analysis in a comparative case study format, this paper has three aims: first, to embed exhibitions within the marketing and branding literature; second, to identify the drivers of a blockbuster strategy; and third, to explore the key characteristics of blockbuster exhibitions. Findings – The authors present a theoretical model of major exhibitions as a sub-brand. The drivers identified include the entrepreneurial characteristics of pro-activeness, innovation and risk-taking, while the four key characteristics of the blockbuster are celebrity; spectacle; inclusivity; and authenticity. Practical implications – These exhibitions are used to augment a host art museum’s own collection for its stakeholders and differentiate it in the wider cultural marketplace. While art museum curators seek to develop quality exhibitions, sometimes they become blockbusters. While blockbusters are a household word, the terms is contested and the authors know little about them from a marketing perspective. Social implications – Art museums are non-profit, social organisations that serve the community. Art museums therefore meet the needs of multiple stakeholders in a political environment with competing interests. The study draws on the experiences of a major regional art museum, examining the characteristics of exhibition sub-brands and the paradox of the sub-brand being used to differentiate the art museum. This paper fills a gap in both the arts marketing and broader marketing literature. Originality/value – The use of the identified characteristics develops theory where the literature has been silent on the blockbuster sub-brand from a marketing perspective. It provides an exemplar for institutional learning on how to initiate and manage quality by popular exhibition strategies.
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Dissertations / Theses on the topic "Museums Marketing"

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Bradford, Hugh. "Marketing Scotland's museums and galleries." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21499.

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The objective of this research is to document sound marketing practice in Scotland's museums and galleries. This research was undertaken due to the increasing interest in marketing by museums themselves, and by those who fund museums. Before the research began there was a suspicion that the transfer of consumer goods marketing concepts to museums might be inappropriate, and that there was a lack of empirically based studies of marketing in museums. The literature review confirmed these suspicions. An explanatory approach using qualitative methods was therefore appropriate. Examples of sound museum marketing practice were identified by use of a panel of experts. The research was essentially an ethnographic study of what curators (managers) in the successful museums actually do. Whilst the techniques used are well established in many of the social sciences they are less common both in marketing and in museum studies. The research also made use of "Ethnograph" software for the analysi s of interview data, one of the first occasions this has been done in marketing research in the UK. The research revealed an inductively derived model identifying three important areas that successful museum curators have to attend to, namely, the management of the museum, the management of its reputation, and the management of its relationships with the museum's patron (funding) groups. It is this latter split that provides the key difference between museum marketing and commercial marketing. The research went on to discover how these three categories are dynamically related in a "spiral of success", and how the model can be used as a diagnostic tool to identify areas requiring attention. The other principal findings relate to the characteristics of successful curators. The research has implications for policy in areas including training, and the whole relationship between museums and those who fund them. In particular the idea that marketing will necessa is refuted.
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Kim, SeJeong. "Understanding of Museum Branding and Its Consequences on Museum Finance." University of Akron / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=akron1208785497.

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Witakowska, Weronika, and Ingrid Rönnblom. "Designing and Marketing Museum Offerings by Utilizing Consumer Knowledge : Research on Central Museums in Stockholm, Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-204401.

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The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. Through semi-structured interviews with representatives from seven of the central museums in Stockholm, and a case study of a marketing campaign for an exhibition, information concerning the museums’ designing and marketing of offerings has been gathered. This information was analysed according to the theoretical framework which, building on co-creation of value theory, is an extended version of the DART-model to include word of mouth. The authors conclude that the museums are limited in their ability to adapt their offerings to consumer preferences due to their state given mission and a desire to be credible. Instead, online communication platforms are used to make the offerings available to more people and to market the offerings through the consumers’ online social networks.
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Kozak, Zenobia Rae. "Promoting the past, preserving the future : British university heritage collections and identity marketing /." St Andrews, 2008. http://hdl.handle.net/10023/408.

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Nascimento, Camila Leoni. "Aspectos da atividade de promoção de marketing nos serviços turísticos de museus." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19072012-180313/.

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A definição dos programas de promoção de marketing varia de acordo com o público que se quer atingir e também com o tipo de comunicação que se quer transmitir. Para definir o programa de comunicação e quais as ferramentas que serão utilizadas, é preciso desenvolver uma estratégia de comunicação de acordo com as necessidades dos clientes e com os objetivos da organização. Este estudo teve como objetivo principal identificar e analisar as atividades de promoção de marketing referentes aos serviços turísticos, mais especificamente nos museus, onde foi realizada a pesquisa de campo. Para atingir esse objetivo, primeiro foi realizada a revisão teórica abordando os conceitos de promoção de marketing, os serviços e os aspectos da atividade de promoção em serviços. Por fim, foram estudados os serviços turísticos e contextualizado o objeto de estudo acerca da atividade de promoção de serviços turísticos com ênfase em museus. O método utilizado para a pesquisa de campo foi o estudo de caso. O trabalho teve sua aplicação na área de museologia, investigadas três instituições: a Pinacoteca do Estado de São Paulo, o Museu de Arte de São Paulo Assis Chateaubriand e o Museu da Casa Brasileira Organização Social de Cultura. Para cada museu foram analisadas as seguintes atividades de promoção de marketing: segmentação e posicionamento, diferenciais, estratégia de promoção de marketing, planejamento e ferramentas do mix de comunicação, comunicação integrada de marketing, locação de recursos e controle e avaliação de resultados. Com a pesquisa foi possível concluir que as atividades de promoção de marketing utilizadas pelos museus para comunicar suas ofertas, atrair e fidelizar o público são as mesmas, no entanto há variação na forma como eles executam essas atividades. Nos museus analisados, as atividades de promoção de marketing são, em alguns casos, conforme a teoria; em outros, mais indutivas. Foi possível ainda verificar que, quando os museus se aproximam de um programa de promoção de marketing mais planejado e estruturado, a promoção é feita de forma delineada, de modo a divulgar as atividades da melhor maneira.
The definition of marketing promotion programs varies depending on the audience you want to achieve and also with the type of communication you want to convey. To define the communication program and what tools will be used, you must develop a communication strategy, according to customer needs and organizational objectives. The main goal of this study is to identify and analyze marketing promotion activities related to tourist services with field verification in museums. To achieve this goal, first, it was conducted a theoretical review addressing the concepts of marketing promotion, services and aspects of the activity of promotion of services. Finally, it was studied the tourist services and contextualized the study object on the promotion activity of tourist services with emphasis on museums. The method used for field research was a case study. The work had its application in the area of museology and the three institutions analyzed were: the Pinacoteca do Estado de São Paulo, the Museu de Arte de São Paulo Assis Chateaubriand and the Museu da Casa Brasileira Organização Social de Cultura. In each museum it was analyzed the following marketing promotion activities: segmentation and positioning, differentials, strategy of marketing promotion, planning and tools of communications mix, integrated communications of marketing, resource allocation and control and assessment of results. It can be concluded that the marketing promotion activities used by museums to communicate their offerings, appeal and retain the public are the same. However, there is variation in how they perform these activities. In some cases the marketing promotion activities are according to the theory, in other they are more inductive. It was possible to report that, when the museums are approaching a marketing promotion program more structured and planned, it appears that marketing promotion is outlined in order to promote the museum and its activities in the best way.
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Kozak, Zenobia. "Promoting the past, preserving the future : British university heritage collections and identity marketing." Thesis, University of St Andrews, 2007. http://hdl.handle.net/10023/408.

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Collections of tangible heritage and material culture found in university museums present both challenges and opportunities for their parent institutions. The identification and recognition of objects and collections of material ‘heritage’ proves difficult to universities, due to the formation and utilisation of their collections. Although each university possesses a history of varied content, length and significance, the rich heritage collections kept by universities remain undefined and largely unknown. This thesis addresses new and changing roles for university museums and collections, focusing on the issues surrounding heritage. What purpose does an institutional collection of academic heritage serve beyond preserving or representing the history of a university? Using data collected during the field research programme and two case studies (University of St Andrews and University of Liverpool) the thesis explores the definition and role of heritage in the university. Through the exploration of these topics, the thesis provides a new model for university collecting institutions based on the concept of ‘university heritage’ and ‘institutional identity’, encompassing collections ranging from subject-specific departmental teaching collections to commemorative collections of fine art. By utilising these once undefined and underappreciated collections, universities can use the heritage objects and material culture representative of their academic history and traditions as institutional promotion to potential students, staff and funding bodies.
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Shin, Sunyoung. "Product Differentiation: An Analysis of VIVA! & Gala Around Town Series of the Cleveland Museum of Art." University of Akron / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=akron1239466530.

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Rhee, Nakyung. "An Exploration of New Seniors in Arts Participation literature and practice." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1386775161.

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Fitchett, James A. "Consumption and cultural commodification : the case of the museum as commodity." Thesis, University of Stirling, 1997. http://hdl.handle.net/1893/2207.

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Marketing theory has traditionally sought explanation of commodity consumption based upon psychological and economic assumptions of needs, utility and exchange value, a paradigm of understanding that is becoming increasingly problematic. An alternative perspective of commodity consumption is presented, drawing on contemporary social and cultural theory where the commodity form constitutes a cultural and social logic; a discourse of communication which consumers use to mediate and participate in daily life. Instead of defining commodities in terms of use value and economic value, the commodity is seen in terms of a specific subject-object relation experienced in late capitalism, manifest as sign value and sign exchange. Taking the case of the museum, a context that it increasingly applying the terminology of the market, consumer and commodity; a qualitative research project is undertaken to asses the credibility of the cultural theoretical approach. It is proposed that the museum functions as a site of commodification, presenting history and culture as a set of commodities for visitors consumption. Whilst sign value is a useful concept in explaining commodity consumption, it is suggested a clear distinction between use value, exchange value and sign value is unworkable in practice and that utility and exchange value can be most accurately represented as cultural conditions rather than economic ones. The study suggests that consumption should be conceptualised as a constructive, active and productive process which involves the consumer in a continual exchange, use and manipulation of signs. The role of marketing is thus most appropriately thought of as a facilitative capacity rather as a provisional or directive force that mediates consumption behaviour.
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Lange, Candy. "Marketing the visual arts in New Zealand a critical analysis of promotional material by Christchurch's art galleries : a thesis submitted to the Auckland University of Technology (School of Communication Studies) in particular fulfilment of the requirements for the degree of Master of Arts (Communication Studies), October 2007." Click here to access this resource, 2007. http://hdl.handle.net/10292/308.

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Thesis (MA--Communication Studies) -- AUT University, 2007.
Includes bibliographical references. Also held in print (xi, 242 leaves : col. ill. ; 30 cm.) in the Archive at the City Campus (T 708.99383 LAN)
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Books on the topic "Museums Marketing"

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Kotler, Neil G. Museum Marketing and Strategy. New York: John Wiley & Sons, Ltd., 2008.

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Marketing the museum. London: Routledge, 1997.

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Morris, Gerri. Marketing planning for museums and galleries. Blackburn: North West Museums Service, 1991.

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Runyard, Sue. The museum marketing handbook. London: Museums & Galleries Commission, 1994.

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Dukelʹskiĭ, V. I︠U︡. Muzei, marketing, menedzhment: Prakticheskoe posobie. Moskva: Progress-Tradit︠s︡ii︠a︡, 2001.

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Kli︠u︡ev, I︠U︡ V. Muzeĭnyĭ marketing v kontekste sovremennoĭ kulʹtury. Kemerovo: Kuzbassvuzizdat, 2008.

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Helm, Sabrina. Besucherforschung und Museumspraxis. Munich: C. Müller-Straten, 1997.

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Morris, Gerri. Marketing museums & art galleries in Greater Manchester. [London: Arts Council, 1991.

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Petra, Schuck-Wersig. Museen und Marketing: Marketingkonzeptionen amerikanischer Grossstadtmuseen als Anregung und Herausforderung. Berlin: Staatliche Museen Preussischer Kulturbesitz, Institut für Museumskunde Berlin, 1988.

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Petra, Schuck-Wersig. Museumsmarketing in den USA: Neue Tendenzen und Erscheinungsformen. Opladen: Leske + Budrich, 1998.

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Book chapters on the topic "Museums Marketing"

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Raw, Lawrence. "14. MARKETING MEDITERRANEAN MUSEUMS." In Representations of the "Other/s" in the Mediterranean World and their Impact on the Region, edited by Nedret Kuran-Burçoglu and Susan Gilson Miller, 253–68. Piscataway, NJ, USA: Gorgias Press, 2010. http://dx.doi.org/10.31826/9781463225797-017.

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Vrana, Vasiliki, Dimitrios Kydros, Evangelos Kehris, Anastasios-Ioannis Theocharidis, and George Karavasilis. "A Network Analysis of Museums on Instagram." In Strategic Innovative Marketing and Tourism, 1–10. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_1.

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Papoulias, Evangelos, and Theoklis-Petros Zounis. "Strategic Management and Art Museums: The Case Study of the Historical Museum of the University of Athens." In Strategic Innovative Marketing and Tourism, 889–97. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_98.

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Casenave, Eric, and Ziad Malas. "Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 809–10. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_216.

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Belenioti, Zoe-Charis, George Tsourvakas, and Chris A. Vassiliadis. "Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study." In Strategic Innovative Marketing and Tourism, 533–40. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_61.

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Câmara, Liliana, and Ana Pinto de Lima. "Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums." In Marketing and Smart Technologies, 185–98. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_16.

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Oudatzi, Kyriaki. "The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy." In Strategic Innovative Marketing and Tourism, 109–17. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_13.

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Sylaiou, Stella, and Georgios Papaioannou. "ICT in the Promotion of Arts and Cultural Heritage Education in Museums." In Strategic Innovative Marketing and Tourism, 363–70. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_41.

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Paliokas, Ioannis, and Stella Sylaiou. "A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites." In Strategic Innovative Marketing and Tourism, 1057–64. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_122.

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Vacalopoulou, Anna, Stella Markantonatou, Katerina Toraki, and Panagiotis Minos. "Open-Access Resource for the Management and Promotion of Greek Museums with Folk Exhibits." In Strategic Innovative Marketing and Tourism, 129–37. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_15.

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Conference papers on the topic "Museums Marketing"

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Abe, Akihiro. "DIGITAL-MARKETING METHODS WITH CONSIDERATION FOR THE PROPERTIES OF OPEN-AIR MUSEUMS: A FEASIBILITY STUDY IN JAPAN." In 56th International Academic Conference, Lisbon. International Institute of Social and Economic Sciences, 2020. http://dx.doi.org/10.20472/iac.2020.056.001.

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Liu, Xintian. "Utilizing Museum Marketing Strategies to Help Xianyang Museum to Attract Visitors." In 7th International Conference on Humanities and Social Science Research (ICHSSR 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210519.142.

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Chang, Yujin. "SIMPLE LIFE (CHANG UCCHIN MUSEUM OF ART)." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.09.02.

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Tóth, Orsolya. "Museum Marketing – Correlation Between the Visitor-Oriented Approach and the Determinats of Visiting a Museum." In MultiScience - XXXI. microCAD International Multidisciplinary Scientific Conference. University of Miskolc, 2017. http://dx.doi.org/10.26649/musci.2017.119.

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Fedrina, Rezka, Khrisnamurti, and Heryanti Utami. "Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing." In Proceedings of the 3rd International Seminar on Tourism (ISOT 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/isot-18.2019.37.

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Sundjaja, Arta Moro, and Evi Ekawati. "Evaluation of edutainment e-marketing model implementation at Bank Mandiri Museum." In 2015 International Seminar on Intelligent Technology and Its Applications (ISITIA). IEEE, 2015. http://dx.doi.org/10.1109/isitia.2015.7220003.

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Widharini, Febrika, and Dorien Kartikawangi. "Integrated Marketing Communication at Museum MACAN: Modern and Contemporary Art in Nusantara." In The 2nd International Conference on Inclusive Business in the Changing World. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0008433205200529.

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Li, Jiayi, and Yu He. "Application of Integrated Marketing Communication: Integrated Marketing Strategies of the Palace Museum's Cultural and Creative Products under New Media Age." In ICBIM 2020: 2020 The 4th International Conference on Business and Information Management. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3418653.3418676.

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Kuznetsova, Elena. "MARKETING ISSUES OF MUSEUM PRODUCT DEVELOPMENT IN LINE WITH THE AGED AUDIENCE'S NEEDS." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/3.3/s12.051.

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Schermer, Judith, and Koen V. Hindriks. "Interviewing Style for a Social Robot Engaging Museum Visitors for a Marketing Research Interview." In 2020 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN). IEEE, 2020. http://dx.doi.org/10.1109/ro-man47096.2020.9223460.

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Reports on the topic "Museums Marketing"

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Chung, Te-Lin, and Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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