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Books on the topic 'Museums Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Kotler, Neil G. Museum Marketing and Strategy. New York: John Wiley & Sons, Ltd., 2008.

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2

Marketing the museum. London: Routledge, 1997.

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3

Morris, Gerri. Marketing planning for museums and galleries. Blackburn: North West Museums Service, 1991.

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4

Runyard, Sue. The museum marketing handbook. London: Museums & Galleries Commission, 1994.

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5

Dukelʹskiĭ, V. I︠U︡. Muzei, marketing, menedzhment: Prakticheskoe posobie. Moskva: Progress-Tradit︠s︡ii︠a︡, 2001.

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6

Kli︠u︡ev, I︠U︡ V. Muzeĭnyĭ marketing v kontekste sovremennoĭ kulʹtury. Kemerovo: Kuzbassvuzizdat, 2008.

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7

Helm, Sabrina. Besucherforschung und Museumspraxis. Munich: C. Müller-Straten, 1997.

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8

Morris, Gerri. Marketing museums & art galleries in Greater Manchester. [London: Arts Council, 1991.

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9

Petra, Schuck-Wersig. Museen und Marketing: Marketingkonzeptionen amerikanischer Grossstadtmuseen als Anregung und Herausforderung. Berlin: Staatliche Museen Preussischer Kulturbesitz, Institut für Museumskunde Berlin, 1988.

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10

Petra, Schuck-Wersig. Museumsmarketing in den USA: Neue Tendenzen und Erscheinungsformen. Opladen: Leske + Budrich, 1998.

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11

Petra, Schuck-Wersig. Museen und Marketing in Europa: Grossstädtische Museen zwischen Administration und Markt. Berlin: Staatliche Museen Preussischer Kulturbesitz, Institut für Museumskunde Berlin, 1992.

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12

Philip, Kotler, ed. Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. San Francisco, Calif: Jossey-Bass Publishers, 1998.

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13

Pikichʻyan, Hṛipʻsime. Taʻngaranayin menejmentʻ ev markʻetʻing: Museum management and marketing : usumnakan dzeṛnark. Erevan: "Ēdit print" hratarakchʻutʻyun, 2007.

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14

Bonacini, Elisa. Il museo contemporaneo: Fra tradizione, marketing e nuove tecnologie. Roma: Aracne, 2011.

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15

Bonacini, Elisa. Il museo contemporaneo: Fra tradizione, marketing e nuove tecnologie. Roma: Aracne, 2011.

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16

Kotler, Neil G. Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources. 2nd ed. San Francisco: Jossey-Bass, 2008.

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17

Huang, Guangnan. Museum market strategies: New directions for a new century. Taipei, Taiwan: National Museum of History, 1997.

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18

Butikov, G. P. Rabota muzeev v uslovii︠a︡kh perekhoda strany k rynku: Uchebno-metodicheskoe posobie. Sankt-Peterburg: Obrazovanie, 1994.

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19

Šola, Tomislav. Marketing u muzejima, ili, O vrlini i kako je obznaniti. Zagreb: Hrvatsko muzejsko društvo, 2001.

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20

Group, Primary Research. Survey of library & museum content marketing practices. New York, NY: Primary Research Group, Inc., 2013.

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21

Ylva, French, ed. The marketing and public relations handbook for museums, galleries and heritage attractions. Walnut Creek, Calif: Altamira Press, 1999.

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22

Ylva, French, ed. The marketing and public relations handbook for museums, galleries and heritage attractions. London: Stationary Office, 1999.

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23

Museum information service: Its management and marketing. Delhi: Pratibha Prakashan, 2008.

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24

Cerquetti, Mara. Marketing museale e creazione di valore: Strategie per l'innovazione dei musei italiani. Milano, Italy: FrancoAngeli, 2014.

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25

Marketing cultural organisations: New strategies for attracting audiences to classical music, dance, museums, theatre, and opera. Dublin: Oak Tree Press, 2000.

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26

Bearman, David. Functional requirements for membership, development & participation systems. Pittsburgh: Archives & Museum Informatics, 1990.

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27

Consumer research for museum marketers: Audience insights money can't buy. Lanham: AltaMira Press, 2010.

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28

Sue, Runyard, ed. Marketing and public relations for museums, galleries, cultural and heritage attractions. Abingdon, Oxon [U.K.]: Routledge, 2011.

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29

James, Richard C. "Could do better -": Marketing museums in a multi-ethnic community. [Birmingham]: West Midlands Area Museum Service, 1991.

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30

Marquis, Alice Goldfarb. The art biz: The covert world of collectors, dealers, auction houses, museums, and critics. Chicago: Contemporary Books, 1991.

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31

Nokes, Alberta. Going public: A marketing and public awareness handbook for Ontario's public art galleries. Toronto: Ontario Association of Art Galleries, 1996.

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32

Black, Graham. The engaging museum: Developing museums for visitor involvement. London: Routledge, 2005.

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33

Arts, Minneapolis Institute of. A new audience for a new century: The Minneapolis Institute of Arts. Minneapolis, Minn: The Institute, 1997.

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34

Zielgruppenbindung mit Online-Kommunikation: Analyse und Evaluation am Beispiel von Museums-Webpages. München: Reinhard Fischer, 2006.

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35

Heinze, Thomas. Kultursponsoring, Museumsmarketing, Kulturtourismus: Ein Leitfaden für Kulturmanager. 4th ed. Wiesbaden: VS, Verl. für Sozialwiss., 2009.

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36

Museum and visual art markets. Helsinki: Helsingin Kauppakorkeakoulu, 2008.

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37

Morip ŭl purŭnŭn ch'ehŏmhyŏng chŏnsi kʻont'ench'ŭ kihoek. Sŏul: Kŭl Nurim, 2009.

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38

Genova tra rivoluzione e impero: Patrimonio artistico, mercato dell'arte, progetti museografici. Firenze: Edifir edizione, 2013.

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39

The engaging museum: An interpretive approach to visitor involvement. London: Routledge, 2005.

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40

Deutsch, Jennifer. Just who do your customers think you are?: A guide to branding your organization. [Lansing, Mich.]: Michigan Museums Association, 2002.

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41

Marktplatz Museum: Sollen Museen Kunst verkaufen dürfen? Zürich: Rüffer & Rub, 2010.

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42

Kokusai / Nihon bijutsu shijō sōkan: Baburu kara defure e 1990-2009. Tōkyō: Fujiwara Shoten, 2010.

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43

1942-, Muntadas, MIT List Visual Arts Center., and Wexner Center for the Arts., eds. Between the frames: Interview transcript. Columbus, OH: Wexner Center for the Arts, Ohio State University, 1994.

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44

Muntadas. Between the frames: The forum. Bordeaux: capcMusée d'art contemporain de Bordeaux, 1994.

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45

Muntadas. Between the frames: Transcription des entretiens. Bordeaux: capcMusée d'art contemporain de Bordeaux, 1994.

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46

International place branding yearbook 2010: Place branding in the new age of innovation. Basingstoke: Palgrave Macmillan, 2010.

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47

Berlin, Ethnologisches Museum, ed. Gefunden und verloren: Arthur Speyer, die dreissiger Jahre und die Verluste der Sammlung Südsee des Ethnologischen Museums Berlin. Bönen: Kettler, 2012.

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48

Rentschler, Ruth, and Anne-Marie Hede. Museum Marketing. Taylor & Francis Group, 2015.

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49

1967-, Sandell Richard, and Janes Robert R. 1948-, eds. Museum management and marketing. Milton Park, Abingdon, Oxon: Routledge, 2007.

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50

Pitel, Deborah. Marketing on a Shoestring Budget. Rl, 2016.

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