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Dissertations / Theses on the topic 'Music streaming services'
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Nilsson, Billy. "Music Streaming : Services, functions and users." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29297.
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Ahmed, Kachkach. "Analyzing user behavior and sentiment in music streaming services." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186527.
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These last years, streaming services (for music, podcasts, TV shows and movies) have been under the spotlight by disrupting traditional media consumption platforms. If the technical implications of streaming huge amounts of data are well researched, much remains to be done to analyze the wealth of data collected by these services and exploit it to its full potential in order to improve them. Using raw data about users’ interactions with the music streaming service Spotify, this thesis focuses on three main concepts: streaming context, user attention and the sequential analysis of user actions. We discuss the importance of each of these aspects and propose different statistical and machine learning techniques to model them. We show how these models can be used to improve streaming services by inferring user sentiment and improving recommender systems, characterizing user sessions, extracting behavioral patterns and providing useful business metrics.De senaste åren har strömningtjänster (för musik, podcasts, TV-serier och filmer) varit i strålkastarljuset genom att förändra synen på hur vi konsumerar media. Om det tekniska impikationerna av att strömma stora mängder data är väl utforskat finns det mycket kvar i att analysera de stora datamängderna som samlas in för att förstå och förbättra tjänsterna. Genom att använda rådata om hur användarna interagerar med musiktjänsten Spotify, fokuserar den här uppsatsen på tre huvudkoncept: strömmandets kontext, användares uppmäksamhet samt sekvensiell analys av användares handlingar. Vi diskuterar betydelsen av varje koncept och föreslår en olika statistiska och maskininlärningstekniker för att modellera dem. Vi visar hur dessa modeller kan användas för att förbättra strömmningstjänster genom att antyda användares sentiment, förbättra rekommendationer, karaktärisera användarsessioner, extrahera betendemönster och ta fram användbar affärsdata.
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Delikan, Mehmet Deniz. "Changing Consumption Behavior of Net Generation and the Adoption of Streaming Music Services : Extending the Technology Acceptance Model to Account for Streaming Music Services." Thesis, Jönköping University, JIBS, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12519.
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The rise of the streaming music services and the decreasing importance of physical distribution is an inevitable change that the industry has been facing, which is resulting from the so-called internet revolution over the past few years. Through years, the music business has already shifted to online platform with the birth of file sharing. Today, a generation who had grown up digital came to age. Members of this generation have different consumption habits than before, and have different motives toward consumption.
The consumer behavior of this group was examined at different stages of the digital revolution during last decade. However, although there is a wide number of researches have examined online consumer behavior and the adoption file-sharing technologies, no study investigated the use of streaming music services. Therefore, in order to understand the changing consumption behavior of the net generation music consumers, and to under-stand the use of streaming music services, this study extends the Technology Acceptance Model (TAM) to account the streaming music services. A questionnaire based empirical study was administrated among the users of Sweden based streaming music service Spotify. Results confirm that there is a significant relationship between users‟ perceived usefulness of service use, and their attitude toward using and their behavioral intention to use. In addition, it is also confirmed by the results that advertisement/charge, flow, and social influence are effective in explaining the motives of users‟, and the use of streaming music services. Furthermore, according to the findings of the study streaming music services have a positive effect on decreasing the music piracy.
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Sporrong, Klara. "Optimizing Accessibility in Music Streaming Services : Research on how to provide access to music for the visually impaired." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136019.
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Accessibility is important in the development of digital products as well as in physical products. An accessible product enables all people to use it, whether they have a disability or not. This thesis focuses on accessibility for visually impaired people in a music streaming service on desktop. Many music streaming services for desktop are built with web technologies, including Spotify. The aim of this thesis was to evaluate the accessibility status of the Spo- tify desktop application as well as develop accessibility guidelines fo- cused on a music streaming service. A user test was performed to in- vestigate the accessibility status of the desktop application. Existing accessibility guidelines was studied and used together with the results of the user test to develop accessibility guidelines applicable to a music streaming service. It was found that the Spotify desktop application had many accessibility issues and these were considered when developing accessibility guide- lines. The existing guidelines studied was the WCAG 2.0 guidelines developed by W3C. These were read through completely and compiled in Chapter 4 of this report. The result of the thesis was accessibility guidelines suitable for a music streaming service on desktop. Since music streaming applications can be developed using different techniques and frameworks these guide- lines should be used as a guide on how to implement accessibility and needs to be customized for each use case. Though the fundamentals of the guidelines should be applicable to most music streaming desktop applications.
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Niu, Dandan. "La consommation de musique dans un écosystème." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEM008/document.
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Pendant des décennies, la France a imposé des quotas pour la musique francophone. Les stations de radio doivent réserver un pourcentage minimal de pièces musicales pour les chansons de langue française depuis 1996. Le développement des services de diffusion en continu, sans quotas, a changé notre façon d'écouter de la musique et pose un nouveau défi aux organismes de réglementation. L'applicabilité des quotas est de plus en plus difficile dans l'industrie de la radiodiffusion et pose la question du désavantage concurrentiel. Dans cette thèse, j'essaie de répondre à trois questions principales sur le thème de la consommation de musique dans cet écosystème en mutation. Dans un premier temps, j'examine empiriquement les réponses stratégiques des radios françaises aux quotas de musique francophone. Les stations respectent-elles les quotas? L'audience réalisée pour la musique francophone est-elle inférieure à ce qu'elle serait en l'absence de ces réponses stratégiques? Pour répondre à ces questions, j'utilise des données détaillées sur les listes de lecture des principales stations de radio en France pour montrer que les stations ont une certaine latitude pour ajuster leurs playlists soumises aux contraintes de quotas. Deuxièmement, je construis un ensemble de données pour fournir des preuves descriptives sur les services de radio et de streaming. Ce sont des modèles économiques entièrement différents et ils ne sont pas comparables sans ajuster l'ensemble de données pour refléter les différences. Afin de comparer le nombre de titres musicaux sur les stations de radio avec le nombre de flux sur les services de streaming, je développe une méthodologie pour combiner les données radio avec les données en streaming en France en 2016. Troisièmement, en utilisant cette nouvelle base de données, la variété des motifs et de la musique sur les services de streaming se compare à celle de la radio. Je fournis également des preuves empiriques sur les ex ternalités de consommation des deux marchésFor decades, France has imposed quotas for Francophone music. Radio stations need to reserve a minimum percentage of total song plays for French-language songs since 1996. The development of streaming services, which faces no quotas, has changed how we listen to music and poses a new challenge to regulators. The applicability of quotas is increasingly difficult in the radio broadcasting industry and raises the question of competitive disadvantage. In this thesis, I try to answer three main issues on the topic of music consumption in this changing ecosystem. First, I empirically examine the strategic responses of French radio stations to quotas for Francophone music. Do stations comply with the quotas? Is the realized audience for Francophone music lower than it would be in the absence of these strategic responses? To answer these questions, I use detailed data on the playlists of major radio stations in France to show that stations have some scope for adjusting their playlists subject to the quota constraints. Second, I build a dataset to provide some descriptive evidence on radio and streaming services. These are entirely different economic models, and are not comparable without adjusting the dataset to reflect the differences. In order to compare the audience number of music titles on radio stations with the number of streams on streaming services, I develop a methodology to combine radio data with streaming data in France in 2016. Third, using this novel dataset, I look at music consumption pattern and music variety on streaming services compares to that of radio. I also provide empirical evidence on the consumption externalities of both markets
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Furrer, Riccardo, Matilda Johansson, and My Larsson. "Att inte följa strömmen : En studie om differentiering bland musikstreamingtjänster." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38754.
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Titel: Att inte följa strömmen – en studie om differentiering bland musikstreamingtjänsterFörfattare: Riccardo Furrer, Matilda Johansson och My LarssonHandledare: Kaisa LundKurs: Kandidatuppsats 15hp i Företagsekonomi inriktning Marknadsföring, Music & Event Managementprogrammet, Linnéuniversitetet, Höstterminen 2013SyfteSyftet med denna uppsats är att analysera de sätt digitala prenumerationstjänster inom musiksektorn kan differentiera sig på marknaden. Vi vill även undersöka vad det är konsumenten anser vara viktigt i valet av en digital musiktjänst.Vi har också arbetat kring en forskningsfråga: Hur kan företag bakom digitala prenumerationstjänster inom musiksektorn positionera sig på den svenska marknaden? Metod Vi har valt att göra en kvalitativ studie som tillslut antog en abduktiv ansats. Kvalitativ metod passade oss bäst då vårt mål var att gå in på djupet i vårt ämne och inte gå på kvantitet i våra empiriska undersökningar. Den empiriska studien består av tre personliga intervjuer med personer som är aktivt involverade och kunniga inom den digitala musikbranschen. Dessutom består empirin även av två fokusgrupper med personer som använder sig av musikstreamingtjänster samt två konsumentintervjuer då uppslutningen till sista fokusgruppen blev mycket dålig. Slutsatser Vi har genom den analys vi gjort hittat band mellan verklighet och teori som sedan kopplats till den digitala musikmarknaden. Främst blev det tydligt att kundens behov är av största vikt för att tjänsten skall kunna uppfylla sitt syfte.För att detta skall kunna göras i så stor utsträckning som möjligt bör företaget rikta sig mot segment för att få så homogena behov som möjligt. Dessa segment bör urskiljas genom analys av kunder och sedan separerade av aspekter baserat på exempelvis livsstil, ålder eller konsumtionsbeteende. Vi har genom analys av kunders önskemål och tankar kring digitala musiktjänster kunna skapa en bild av hur en differentiering på den digitala musikmarknaden bör se ut.The purpose of this study is to analyze in which ways digital music subscription services may differentiate themselves from one another on the Swedish digital music market. We also want to examine how the companies providing these services can position themselves on the Swedish market by looking at what consumers of these kinds of services look for in a digital music service. To find answers we have decided to try to answer one question: How can companies behind digital music subscription services position themselves on the Swedish music market? For this study we have used a qualitative approach where we have conducted three personal interviews with people who are involved daily, in one way or another, with digital music streaming services. We also had focus groups with music service users and a few interviews with consumers. We chose this approach to get a deeper look into what customers want out of a service that offers music.By analyzing the empirical and theoretical data we could find a bond between reality and theory, which could be connected to the digital music market. It became particularly clear that customer need is the biggest importance for the service to fulfill its purpose. For this to be in the most way possible, the company must aim towards similar customer needs by creating segments in the market. These segments should be constructed trough an analysis of the customersand then separated by aspects based on lifestyle, age or consumer behavior. We have been analyzing customer needs and assumptions of music services. The results helped us create a picture of an ideal differentiation strategy of the Swedish digital music market.
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Häkkä, Max, and Ah Zau Marang. "Gränssnittsanalys av två olika musiktjänster." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189148.
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Musikmarknaden har förändrats mycket de senaste åren. Många nya streamingtjänster har dykt upp på senare år och tiotals miljoner använder dessa tjänster idag (Borja et al., 2015). Användbarheten är en viktig aspekt för att användarna ska kunna använda dessa tjänster på ett tillfredsställande sätt. Denna studie undersöker två olika musiktjänsters gränssnitt ur ett användbarhetsperspektiv. 20 studenter från KTH besvarade en enkät om deras tidigare användning av musiktjänster. Sedan deltog studenterna i en ”Think Aloud”-undersökning där de fick utföra ett antal uppgifter på tjänsterna och där vi dessutom mätte effektivitet genom att ta tid samt beräkna antalet klick för varje uppgift. Slutligen fick studenterna besvara ett antal frågor i en kort intervju. Studien visade att båda tjänsterna visserligen hade funktioner som fungerade bättre än hos den andra tjänsten, men i slutändan var de mycket lika avseende användbarhet.The music market has changed considerably in recent years and streaming has become one of the most popular ways to listen to music today. Many new streaming services have appeared and tens of millions of people use these today (Borja et al., 2015). Usability is important in order for users to be able to use these services in a satisfactory manner. This study examines two different music service interfaces from a usability perspective. 20 students from KTH answered a questionnaire about their prior use of music services. Afterwards the students participated in a Think Aloud study where they performed a number of tasks on services and where we additionally measured the efficiency by taking the time, in addition to calculating the number of clicks for each task. Finally, students were asked to answer a number of questions in a brief interview. The study shows that while both services had features that fared better in the study than for the other service, they were very similar when it came to usability.
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Štěpánková, Lucie. "Možnosti využití nástrojů digitálního marketingu v hudebním průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192808.
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The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affect modern music industry and thus the marketing of music artists and their work. The first part describes the transformation of the Internet into its present form. It also describes digital marketing, its history, tools and significant trends. The second defines the music industry and explain its structure and the change, which it is currently undergoing, due to the advent of digital music. The third part presents the analysis of individual digital music distribution and marketing tools.
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Daly, James. "Brand management vybrané značky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234354.
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Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.
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Bennett, James. "Strategies for Achieving Profitability in the Music Streaming Service Business Model." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6170.
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Although the rapid growth of the music streaming industry has led to record levels of global music consumption, many leaders in the music streaming industry have not developed a financially sustainable business model for music streaming. This descriptive single case study focused on strategies that some global music streaming service leaders used to generate sustainable profits through their business models. Christensen's theory of disruptive innovation served as the conceptual framework for this study. Semistructured interviews with the chief executive officer and 4 senior managers of a leading music streaming service in southeastern Asia were analyzed to identify themes. Secondary data collected for this research included practitioner reports, government reports, company documentation, and peer-reviewed journal articles. During data analysis, I used method triangulation to generate insights regarding the key themes identified in the literature review. Analysis of the data revealed strategies that global music streaming leaders used to generate profits: (a) optimization of the firm's dynamic capabilities, (b) optimization of the subscription and freemium business models, and (c) a deliberate focus on the niche of local music. The findings of this study could be useful to music streaming service leaders who need to generate sustainable revenues and lack the strategies to do so on their own as well as to music streaming leaders who want their service to implement a disruptive innovation strategy. Additionally, the findings of this study might promote social change by generating awareness of proven strategies leading to sustainable profits for music streaming services and job security for artists who contribute to sustaining or increasing local economies cash flows and taxable incomes.
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Chaliane, Junior Guilherme Dinis. "Churn Analysis in a Music Streaming Service : Predicting and understanding retention." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-215709.
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Churn analysis can be understood as a problem of predicting and understanding abandonment of use of a product or service. Different industries ranging from entertainment to financial investment, and cloud providers make use of digital platforms where their users access their product offerings. Usage often leads to behavioural trails being left behind. These trails can then be mined to understand them better, improve the product or service, and to predict churn. In this thesis, we perform churn analysis on a reallife data set from a music streaming service, Spotify AB, with different signals, ranging from activity, to financial, temporal, and performance indicators. We compare logistic regression, random forest, along with neural networks for the task of churn prediction, and in addition to that, a fourth approach combining random forests with neural networks is proposed and evaluated. Then, a meta-heuristic technique is applied over the data set to extract Association Rules that describe quantified relationships between predictors and churn. We relate these findings to observed patterns in aggregate level data, finding probable explanations to how specific product features and user behaviours lead to churn or activation. For churn prediction, we found that all three non-linear methods performed better than logistic regression, suggesting the limitation of linear models for our use case. Our proposed enhanced random forest model performed mildly better than conventional random forest.Churn analys kan förstås som ett tillvägagångssätt för att prediktera och förstå avslutad användning av en produkt eller tjänst. Olika industrier, som kan sträcka sig från underhållning till finansiell investering och molntjänsteleverantörer, använder digitala plattformar där deras användare har tillgång till deras produkter. Användning leder ofta till efterlämnande av beteendemönster. Dessa beteendemönster kan därefter utvinnas för att bättre förstå användarna, förbättra produkterna eller tjänsterna och för att prediktera churn. I detta arbete utför vi churn analys på ett dataset från en musikstreamingtjänst, Spotify AB, med olika signaler, som sträcker sig från aktivitet, till finansiella och temporala samt indikationer på prestanda. Vi jämför logistisk regression, random forest och neurala nätverk med uppgiften att utföra churn prediktering. Ytterligare ett tillvägagångssätt som kombinerar random forests med med neurala nätverk föreslås och utvärderas. Sedan, för att ta fram regler som är begripliga för beslutstagare, används en metaheuristisk teknik för datasetet, som beskriver kvantifierade relationer mellan prediktorer och churn. Vi sätter resultaten i relation till observerade mönster hos aggregerad data, vilket gör att vi hittar troliga förklaringar till hur specifika karaktärer hos produkten och användarmönster leder till churn. För prediktering av churn gav samtliga icke-linjära metoder bättre prestanda än logistisk regression, vilket tyder på begränsningarna hos linjära modeller för vårt användningsfall, och vår föreslagna förbättrade random forest modell hade svagt bättre prestanda än den konventionella random forest.
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Johnson, Annika. "Musikkonsumenten i igenkänning och flow." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20358.
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Följande studie undersöker musikkonsumenternas behov i relation till streamingtjänsterna, med utgångspunkt i det krig som pågår mellan streamingtjänsterna, samt i de tre aktuellastreamingtjänsterna Spotify, Deezer och Apple Music. Studien undersöker musikkonsumentens (tolv till 35 år gamla) omedvetna behov som musikstreamingtjänsten ska uppfylla, samt hur förhållandet ser ut mellan de här behoven och musikkonsumentens val av streamingtjänst. Studien har genom en kvalitativ metod, där fokusgrupper och en semistrukturerad intervju legat till grund för empiriinsamlingen, kommit fram till slutsatsen att musikkonsumenten har två övergripande omedvetna behov: personifiering och igenkänning i tjänsten, samt behovet av att streamingtjänsten ska göra det möjligt för musikkonsumenten att leva i streamingen, i flow med den streamade musiken. Förhållandet mellan de omedvetna behoven och valet av streamingtjänst innebär övergripande att musikkonsumenten använder den streamingtjänst som tillfredsställer de omedvetna behoven, men inte byter tjänst med utgångspunkt i sina omedvetna behov, eftersom konsumenten inte själv känner till behoven.The following study examines the needs music consumers have in relation to the streamingservices, based on the war going on on the streaming market, as well as in the three currentstreaming services Spotify, Deezer and Apple Music. The study examines the music consumers (twelve to 35 years old) unconscious needs that the music streaming service must meet, and how the relationship is shaped between these needs and the music consumer's choice of streaming service. The study has through a qualitative approach, where focus groups and one semi-structured interview formed the basis of empirical data collection, come to the conclusion that the music consumer has two unconscious needs: personalisation and self-recognition in the streaming service, as well as the need for the streaming service to allow the music consumers to live in the stream, in flow with the stream of music. The relationship between these unconscious needs and the choice of streaming service, shows that the music consumer is using the streaming service that satisfies their unconscious needs, but does not replace the service on the basis of their unconscious needs since the consumer do not know these needs themselves.
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Stojanovski, Filip. "Churn Prediction using Sequential Activity Patterns in an On-Demand Music Streaming Service." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-228226.
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In data-driven companies, churn analysis aims to make use of novel machine learning and data mining techniques for the purpose of better understanding of the customers. The most common approach is to engineer a vast number of features describing users, products, services, and actions, which are then used to infer knowledge by means of machine learning and data mining. However, one aspect is typically neglected since it appears more difficult to model and utilize, and that is the time. This work presents the modeling of user activity on a music streaming service in the form of sequential temporally-dependent data, which serves to explore the advantages of detecting churning users by means of basic or long short-term memory recurrent neural networks. The performance and complexity are compared against non-sequential models using the same data. The conclusion reached is that even though recurrent networks bring no improvement of the module of a churn prediction model based on activity data, that data presented in sequential form does.Inom datadrivna företag används churn-analys i formv av maskininlärning och datautvinningsmetoder i syfte att bättre förstå kunder som väljer att terminera deras relation till företag. Det vanligaste angreppssättet är att ta fram ett antal attribut som kännetecknar användare, produkter, tjänster och handlingar, vilka sedan används för att generera kunskap med hjälp av maskinlärning och informationsutvinning. En aspekt som dock vanligtvis försummas är tid, då den visar sig vara svår att modellera och använda. Detta arbete presenterar modelleringen av användaraktivitet hos en musikstreamingtjänst i form av sekventiell temporärt beroende data, i syfte att utforska fördelarna med att detektera kunder som väljer att terminera sitt medlemskap med hjälp av long short-term recurrent neurala nätverk. Prestanda och komplexitet jämförs med icke-sekventiella modeller med samma data. Arbetets slutsats är att trots att recurrent neurala nätverk inte resulterar i en förbättrad churn-predikteringsmodul baserad på aktivitetsdata, så ger data presenterad i sekventiell form en förbättring.
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Göthner, Fredrik. "Identifying Patterns in User Behavior in a Music Streaming Service: : A Cluster Analysis Approach." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150433.
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Logged user data has become a highly valued asset to many Internet based services with large user bases. Being able to draw insight from this data is considered a key to gaining competitive advantages for the companies behind the services. This study aims to identify patterns in the behavior of users when interacting with Spotify, a music streaming service, by studying automatically logged data. In the study, we examine several methods to perform such analyses using machine learning techniques. We identify six different types of behavior through k-means cluster analysis, each representing between 51.4% and 0.5% of all user sessions. We also identify five factors partly explaining the differences in behavior between different sessions. These are found through factor analysis and account for 39% of the variance in the data. Finally, we demonstrate how factors and clusters can be translated from numeric representations to linguistic interpretations.Loggad användardata har blivit en högt värderad tillgång för många Internetbaserade tjänster med en stor mängd användare. Att finna insikter från dessa data anses vara en nyckel till att vinna konkurrensfördelar för företagen bakom tjänsterna. Denna studie har som mål att identifiera mönster i beteendet hos användare av Spotify, en musikströmningstjänst, genom att studera loggad data. I studien utreds flera metoder för att göra denna typ av analys genom att använda maskininlärningstekniker. Vi identifierar sex olika typer av beteende genom k-means klusteranalys, där var och en representerar beteendet i mellan 51.4 % och 0.5 % av alla sessioner. Vi identifierar också fem faktorer som förklarar en del av skillnaderna i beteende mellan användares olika sessioner. Dessa hittas genom faktoranalys, och förklarar tillsammans 39% av variansen i studiens data. Till sist går vi igenom hur kluster och faktorer kan översättas från numeriska representationer till semantiska tolkningar.
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Fredsson, Dennis. "SpotiVis - Finding new ways of visualizing the spread of popular music." Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104968.
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Simply by reading data and statistics of the charting positions of popular songs on global and national music charts, it is hard to understand how the popularity of songs, albums, or artists within pop music truly behave over time. However, analyzing the data using visualizations as means of communication might provide us with new points of view and new insights into how the popularity of contemporary popular music behaves over a longer period. This is the hypothesis that we intend to investigate in this thesis. An interactive visualization application (presented as a website) has been developed based on data from “Daily Top 200” lists provided by Spotify. A survey was then used to evaluate the application, with the results suggesting that new and interesting insights into the trends in the popularity of music can be gained from the proposed prototype.
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Rytinki, M. (Markus). "Musiikkialan tekijänoikeuksien kesto, ansaintalogiikat ja digitaalisen aineiston saatavuus internetissä." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526221182.
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Abstract This study addresses the justifications of the duration of copyright, the revenue-generating models in the music business, and the availability of digital music in Finland. The first goal was to understand how different stakeholders in the music industry relate to copyright and how they justify what they consider the optimal duration. The second goal was to map out the revenue-generating models in the music industry at a time when the consumption of music has changed from analogue to digital formats, from physical products to streaming services. The third goal was to find out the different ways in which digital music is available on the internet in Finland. The research material consists of survey research, half-structured theme interviews and documentary material. The applied research methods are theory- and material-based content analysis. The theoretical approaches utilized are the theory of justice by John Rawls, the theory of hegemony by Antonio Gramsci, the classical communication model by Roman Jakobson, and power theory by Lawrence Lessig. It uses as its interpretational theory the model of justification of copyright by Laura Leppämäki. The results state the following: The most common justification provided for the optimal duration of copyright is utilitarianism – advantage to society as a whole. The same justification is given by stakeholders who want to keep the duration as it stands, and also by those who wish to shorten it. Another common justification is to see copyright as a natural item of ownership, claimed by work, and especially as a subject of inheritance, preferably for two subsequent generations. The problems concerning the revenue-generating models in the digital world tend to focus on distribution of income on three different levels: record contracts; the distribution models of the streaming companies; and contracts between content sharing companies, record companies and rights organizations. The authors and artists have the weakest bargaining position in the negotiations. The results on availability of digital music show that digital music can be discovered via public services (music libraries), commercial services (streaming companies), and ad hoc societal services (peer-to-peer networks). The role of music libraries as a content provider has decreased since the majority of music consumption has altered to digital servicesTiivistelmä Tutkimus käsittelee musiikin tekijänoikeuden keston perusteluja, musiikkialan ansaintalogiikoita ja digitaalisten musiikkiaineistojen saatavuutta Suomessa. Tarkoituksena oli hahmottaa, miten musiikkiteollisuuden eri osapuolet suhtautuvat tekijänoikeuteen ja miten ne perustelevat tekijänoikeuksien optimaalista kestoa. Tavoitteena oli myös kartoittaa musiikkialan ansaintalogiikat, jotka ovat muuttuneet siirryttäessä analogisesta musiikin kulutuksesta digitaaliseen musiikin kulutukseen, ennen kaikkea suoratoistopalveluihin. Kolmantena tehtävänä oli selvittää, millä tavoilla digitaalista musiikkia on saatavilla internetin välityksellä Suomessa. Tutkimusaineisto koostuu kyselytutkimuksesta, puolistrukturoiduista teemahaastatteluista sekä dokumenttiaineistosta. Tutkimusmenetelmänä käytettiin sekä teoria- että aineistolähtöistä sisällönanalyysia. Tutkimuksessa sovellettuja teorioita ovat John Rawlsin oikeudenmukaisuusteoria, Antonio Gramscin hegemoniateoria, Roman Jakobsonin klassinen kommunikaatiomalli ja Lawrence Lessigin valtateoria. Tutkimus käyttää tekijänoikeuksia koskevan tutkimuskysymyksen kohdalla tulkintateoriana Laura Leppämäen esittämää mallia oikeuksien perusteluista. Tutkimuksen tuloksena on, että sekä tekijänoikeuden nykyistä kestoa että sen lyhentämistä perustellaan ennen kaikkea utilitarismilla. Toinen keskeinen perustelukeino oli työn kautta teoksiin saatava omistusoikeus ja tämän omistusoikeuden kautta tarjoutuva mahdollisuus oikeuksien jättämiseen perintönä tekijän jälkipolville. Ansaintalogiikoiden kohdalla esiin nousi digitaalisesta myynnistä generoituvien tulojen jakamiseen liittyvät ongelmat, joita esiintyy niin musiikintekijöiden ja levy-yhtiöiden välisissä sopimuksissa, suoratoistopalvelujen sisäisissä maksumalleissa kuin internetin alustapalveluiden ja oikeudenhaltijoiden sekä heitä edustavien järjestöjen välisissä sopimuksissa. Heikoimmassa asemassa sopimuksia koskevissa neuvotteluissa ovat musiikintekijät ja artistit. Digitaalisen musiikkiaineiston saatavuuden kohdalla keskeisenä tuloksena on, että aineistoa on saatavilla julkisen palvelun eli yleisten musiikkikirjastojen, kaupallisten palveluiden eli suoratoistopalveluiden ja yhteisöllisten palveluiden eli vertaisverkkojen välityksellä. Musiikkikirjastojen rooli aineistojen tarjoajana on pienentynyt siirryttäessä analogisen musiikin kulutuksesta digitaalisen musiikin kulutukseen
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Björnung, Cederholm Tove. "Där musiken och lyssnaren möts : En kvalitativ undersökning av fem universitetsstudenters dagliga användande av musik via streamingtjänsten Spotify." Thesis, Linnéuniversitetet, Institutionen för musik och bild (MB), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71166.
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Denna studie undersöker hur det privata vardagslyssnade av musik ser ut idag hos studenter. Studien har särskild fokus på hur lyssnandet påverkas av studenternas tillgång till musik via tjänsten Spotify. Uppsatsen presenterar, diskuterar och analyserar fem semi-strukturerade intervjuer utifrån tidigare forskning samt psykologen James Gibsons teori om affordance. Undersökningen är strukturerad efter ett antal teman som exempelvis: musik som tröst, musik för att kontrollera en social situation och musik och identitet. Materialet från intervjuerna jämförs och analyseras utifrån teorin om affordance. Resultatet visar att vardagslyssnandet idag ser annorlunda ut på grund av den mängd av musik som idag finns tillgängligt för studenterna, till skillnad från innan streamingstjänsterna slog igenom.
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Nykvist, Marilde. "Musikstreamingtjänster : En studie av musikstreamingtjänsters funktioner i förhållande till webbutvecklingen och användarens efterfrågan." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29641.
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New technological advancements have resulted in a shift of medium. Music interaction has moved from physical media such as CDs and MP3-players to digital music services on the Internet. Vast catalogues of music is today available from any device with Internet access for either a monthly cost or even in some cases for free. Even though many users subscribe for the music they consume the music industry still experience an uncertain economy. New interaction opportunities and new design principles have derived from the new medium. According to users some functions are more important than others, some functions are even missing. Which are these? Are the users’ needs equivalent to the web development and the current supply of function the services offer? With vast consumption and immense establishment together with the tie in economic factors and technological development music streaming services is a given media technological phenomenon. This study’s purpose is to analyze three important components in the case of music streaming services: the supply, the user’s perspective and the position according to the web development. In order to increase the understanding of these parts this study has completed an inventory of current supply of functions in seven music streaming services and a questionnaire to conclude the user’s perspective. The study uses the theory of Web 1.0, Web 2.0 and Web 3.0 to examine current position of the services in web development. Possibly in this way the study might discover strengths and weaknesses in the supply of the music streaming services and thereupon contribute to suggestion of improvement and functions. Functions which might help the development of music streaming services and increase more paying consumers. This study show that the current supply of functions music streaming services offer is in general equivalent to the users’ need. However, the users don’t value social functions as an important part in music streaming services. They value a great catalogue of songs and great accessibility with commercial free use. The supply of functions doesn’t differ a lot from service to service. Spotify is the leading services both in quantity of functions and in number of users. Regarding the position of functions most functions is placed within Web 2.0. Thus, the user show an indication of the importance of accessibility which suit the vision of the ubiquitous and pervasive webb of Web 3.0. Even though the theory of Web 2.0 was coined 15 years ago the interactive music web service is mostly a product of Web 2.0. Despite of the satisfaction in supply, in terms of sustainability, it might always be a value to continue to examine the user’s need, the industry’s demands and the technological development to reach the highest form of contentment from all parts.
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Eriksson, Linnea Viola. "Den animerade musikupplevelsen - en studie om animation som visuellt komplement på Spotify." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160514.
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Denna studie syftar att undersöka huruvida animation som visuellt komplement på Spotify väcker större engagemang emotionellt än ett statiskt skivomslag. Animerade filmer har tagits fram till sex olika låtar på albumet 99.9% av artisten Kaytranada. Detta har gjorts genom en förstudie i form av en enkät, samt research om de befintliga filmer som finns tillgängliga på Spotify i dagsläget. Efter detta har designarbetet utförts genom brainstorming, explorativt skissande och storyboards. För att utvärdera skapades en värderingsmatris med syfte att välja ut de mest engagerande idéerna, för att sedan fortsätta med digitalt skissande och slutligen animering. Efter detta värderades animationerna gentemot det statiska skivomslaget genom en kvalitativ enkät, såväl som två olika fokusgrupper. Resultatet visade att även om animationerna ansågs något repetitiva så ansåg en majoritet att de var mer engagerande emotionellt än ett statiskt skivomslag.
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Shun-JenLin and 林舜仁. "A Study on Consumer Choice of Music Streaming Services." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/10602846980684691015.
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碩士國立成功大學
企業管理學系
103
According to IFPI (International Federation of the Phonographic Industry) , the revenue of digital music has surpassed the revenue of album. The growing rate of streaming service is above 50%. Looking inside the change of revenue structure, Obviously, the subscription streaming service is the major contributor of this growth. There are two major supplier of streaming services-KKBOX and Spotify, and many new entrants trying to take advantage of this profitable situation. The competition of streaming services will be more intense in the following years. The purpose of the study is to figure out the optimal product combination of streaming music services by conjoint analysis. Furthermore, the other purpose of the study is to give advices and suggestion for the new entrants and existing supplier of streaming services. First of all, the study conducts the pre-test questionnaire to filter 12 product attributes from preceding study and the existing streaming services in the market. Secondly, the study determines four final attributes and set levels of these attributes. In the final test questionnaire stage, the study builds 9 cards as known as “stimulus set”, consisted of final product attributes. Finally, the study segments the raw materials of final questionnaire into groups by market segmentation theory. The study concludes that “the number of songs”, “fees” and “quality of music” are important attributes to consumers.
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Guerra, João Constantino Torres Macedo. "Purchase Intention on Online Content Services: An Application to the Music Streaming Services." Dissertação, 2015. https://repositorio-aberto.up.pt/handle/10216/80145.
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Guerra, João Constantino Torres Macedo. "Purchase Intention on Online Content Services: An Application to the Music Streaming Services." Master's thesis, 2015. https://repositorio-aberto.up.pt/handle/10216/80145.
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Barata, Mariana Lopes. "Music Streaming Services: Understanding the drivers of customer purchase and intention to recommend these services." Master's thesis, 2021. http://hdl.handle.net/10362/123232.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and ManagementThe music industry has undergone strong changes in relation to its production, distribution and consumption habits, due to the exponential development of new technologies, namely streaming platforms. The fact that sales from physical copies continue to decline significantly made it mandatory for this industry to reinvent itself by introducing music streaming services as a key part of the development of its business. This study aims to understand the factors that influence the consumption of music through streaming platforms studying, particularly, the intention to purchase a paid version of a music streaming service and to recommend it. Therefore, an extension of the UTAUT2 model (version of the Unified Theory of Acceptance and Use of Technology, applied to the consumer side) was created. An online survey was used to collect data from 324 music streaming services users and the framework was tested using structural equation modelling (SEM). It also included in-depth semi-structured interviews in order to draw conclusions about the profile of the new music consumer. Our findings verify that habit, performance expectancy and price value play the most important role in influencing the intention to use a paid music streaming service. The intention to recommend these services was also confirmed. With this analysis, centred in UTAUT2 theory, we contribute with new insights about music streaming services consumer behaviour, providing several theoretical and practical implications to music streaming services providers.
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ZHU, MAN-WEI, and 朱曼維. "A Study of Music Commentary Interaction Behaviors and Continuance Intention of Online Music Streaming Services in China." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ngdqch.
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碩士世新大學
廣播電視電影學研究所(含碩專班)
107
With the development of new media, the communication and interaction between people are more diversified and efficient. Social networking sites provide comment areas for users to express their ideas and discussions. In China, the online music streaming service also provides the music commentary. Everyone can listen to music, search information, and share idea with other users at the same platform, and the function is quite unique and popular compare to similar services in other countries. By examining the interaction behaviors and factors that affect the users' continuous use, this study was designed to provide a reference and suggestion for the future development of music commentary. Uses and Gratifications Theory proposed by McLeod and Becker (1981) was adopted as the mainframe of the study. Online questionnaires were used to collect data on social networking sites such as Weibo, WeChat, QQ and online music streaming services from February 21, 2019 to March 5, 2019. A total of 400 valid questionnaires were collected and analyzed by using SPSS 24 and SmartPLS 3. Descriptive statistics, reliability and validity analysis, structural model analysis, independent sample t-test and analysis of variance were adopted as statistic methods to analyze data. The results showed that: (1) Most participants are young, highly educated female and sticky to music platforms, and most of them spend less than 20 RMB on music consumption. (2) Both information and social motivation have a significant influence on users’ continuous use intention to the music commentary function of online music streaming services. Information motivation will influence users’ continuance use intention through perceived entertainment, and social motivation will influence users’ continuance use intention through interaction behaviors, or it will influence perceived entertainment through interaction behaviors, and then influence users’ continuance use intention. (3) The interaction behaviors at the music commentary have a direct positive effect on users’ continuous use intention of online music streaming services. There is a significantly positive median correlation effect between them.
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Chen, Wei-Hao, and 陳偉豪. "Impacts of Hedonic and Utilitarian Values on Customer Loyalty with Mobile Music Streaming Services." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/23082592079229346144.
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碩士國立中興大學
科技管理研究所
103
With the rapid development of technology and wireless networks, mobile devices are very popular to be used in our life. Thus, a variety of mobile applications and services are developed for mobile users to use. To keep up with this trend, online music streaming service providers also developed their mobile applications for their customers. However, the use of mobile music streaming service is required to pay a monthly fee. To charge the monthly fee is the primary source of profit for music streaming providers. Customer loyalty is seen as an important indicator of the company''s profitability. Therefore, what factors can affect the user loyalty will be an important issue for mobile music streaming service. From the perspective of marketing and information systems, this study developed a research framework to examine the role of hedonic and utilitarian values on user loyalty and satisfaction with using mobile music streaming service. We also posit information quality, system quality and perceived price as the key variables of hedonic and utilitarian values. Our findings showed that the system quality, information quality, and perceived price significantly affect hedonic and utilitarian values. Hedonic and utilitarian values significant influence on user satisfaction. But the user loyalty of mobile music streaming service is only determined by utilitarian value and user satisfaction. Finally, we hope this result may be helpful for music streaming service providers to improve their mobile music streaming services and to make an effective marketing strategies.
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Barros, Filipa Figueiredo. "Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service." Master's thesis, 2017. http://hdl.handle.net/1822/46450.
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Dissertação de mestrado em Marketing e EstratégiaThis thesis has as its primary purpose the analysis of consumers’ intention to use the paid version of a music streaming service. The objective is to develop and test a model which includes consumers’ views and attitude toward piracy, the importance given to several platform attributes, the perceived value of these paid services and their influences on willingness to pay and intention to use. The responses of 924 individuals were analysed using a Structural Equations Model. The results show that attitude toward piracy does not influence the intention to use a paid music streaming service, while the perceived value of the service and the willingness to pay for it positively influence the behavioural intention. The limitations of this research are mainly related to the methodology, in which the quantitative nature of this study cannot fully incorporate the complexity of the music consumption behaviour, hence further research should also integrate a qualitative dimension. The practical implications include, for example, the improvement of platform attributes to assure a differentiation factor between services; special prices campaigns to certain consumer segments; and marketing campaigns at arts and music events. This research adds to the literature by evaluating the effects (or lack thereof) of platform attributes and attitude toward music piracy on young people’s intentions to use paid streaming services.
Esta dissertação tem como seu principal propósito analisar a intenção de utilizar a versão paga de um serviço de streaming de música. O objetivo é desenvolver e testar um modelo que inclui as perceções e atitudes em relação à pirataria, a importância dada aos diferentes atributos das plataformas de streaming, o valor percecionado destes serviços, e as suas influências na disponibilidade a pagar e na intenção de uso. As respostas de 924 indivíduos foram utilizadas na análise de um Modelo de Equações Estruturais. Os resultados demonstraram que a atitude em relação à pirataria não influencia a intenção a pagar por um serviço pago de streaming, enquanto que o valor percecionado do serviço e a disponibilidade a pagar influenciam positivamente esta intenção comportamental. As limitações deste estudo estão maioritariamente relacionadas com a metodologia, pois a sua natureza quantitativa não incorpora totalmente a complexidade do comportamento de consumo de música, pelo que uma pesquisa futura poderia incluir uma dimensão qualitativa. As aplicações práticas incluem, por exemplo, a melhoria dos atributos das plataformas de streaming, de modo a assegurar uma diferenciação do produto; campanhas de preços especiais para certos segmentos de consumidores; e campanhas de marketing em eventos de arte e música. Este estudo contribui para a literatura através da avaliação dos efeitos (ou falta deles) dos atributos e da atitude em relação à pirataria, na intenção dos jovens em utilizar serviços pagos de streaming de música.
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Caramujo, Cláudia Maria Matias. "Music streaming market in Portugal: the introduction of a new music streaming service." Master's thesis, 2017. http://hdl.handle.net/10071/14160.
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Este projeto de mestrado é um projeto que procura estudar a viabilidade de um novo serviço inovador de música streaming em Portugal.
Com vista a dar uma resposta adequada, foi feito um estudo generalizado do mercado, no qual foram aprofundados os avanços tecnológicos do setor, como funcionam os negócios de plataformas online, identificadas as necessidades do mercado e do potencial consumidor.
Este estudo deu uma noção geral do mercado, que não foi, no entanto, suficiente para perceber se os consumidores potenciais realmente precisam de uma nova plataforma de música streaming. Para colmatar isto, foi feito um questionário, que foi distribuído pela população Portuguesa, de modo a recolher os seus hábitos de consumo de música online e avaliar se as suas necessidades, enquanto consumidores de música streaming, estão a ser suprimidas.
A conclusão é de que existe uma discrepância entre as plataformas de música streaming existentes no mercado Português e as necessidades da população. Isto representa uma oportunidade. Com base nisto, definida uma estratégia de marketing e foi quantificado o investimento necessário, bem como o retorno financeiro, de um novo serviço de música streaming.This is a project, conducted within the scope of the Management Master program, that aims to evaluate the viability of a new music streaming service introduction in the Portuguese market. In order to give an adequate response, a general study of the market was carried out, the technological advances of the sector and how the online platform business operates were exploited. A market characterization was also made and it was identified who the potential consumer is. This study gave a general notion of the market. However, it was not sufficient to realize if potential consumers indeed need a new music streaming platform. To fill this gap, it was conducted a survey among the Portuguese population. The aim was to collect their habits of music streaming consumption and evaluate if their needs are being answered. With this project it was possible to conclude that there is a discrepancy between the music streaming platforms existing in the Portuguese market and the needs of its population. This represents an opportunity. Therefore, a marketing plan was defined and the necessary investment was quantified, as well as the financial return, of the introduction of a new streaming music service.
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Chiang, Chiung-chi, and 江炯圻. "Investigating User Resistance to music streaming service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/9cua64.
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碩士國立中央大學
企業管理學系
102
Over the last decades, the music industry has harmed by free MP3 download on in website. Consumers not only use the download site P2P (peer to peer) but also other ways to exchange music. And those have been impacting on the sales of physical album. People are still thinking about how to deal with this difficulty. Because the speed of Internet is getting faster and faster, there is a new kind of business model appearing: Online streaming music service, which is a concept of rent music. Subscribers can just pay the fixed monthly fee, and then they can unlimitedly enjoy the music of database. The original author can authorize vendors to offer online streaming music through charging them the property right fee. And the vendors can earn profit from monthly fee of membership and let advertiser publish commercial on website. This way can benefit all three parts, and it also makes industry revive. However, the proportion of using pirated music in 2012 is still around 85%, it means that the people using the online streaming music is still not enough. MP3 users still intend to listen to pirated music, taking the risk to break the law. And it indeed damages original authors and record companies. They aren’t willing to choose higher quality, online streaming music service, to enjoy music. This kind of issue is similar to the theoretical description of the status quo bias: "Users stick at the previous options, even if there is a better one." In this study, the total number of questionnaire is 308 that were collected on Internet. 292 of them are valid (response rate 94%). In this study, we used structural equation to analyze data, and the results showed that reliability and validity of the measurement model are good. In terms of the test of verifying the hypothesis are that: First, inertia, switching costs, cognitive benefits, social norms and the cost for the loss of performance have a significant impact on the attitude of resistance. Second, cost of uncertainty does not have a significant impact on the attitude of resistance. Third, the moderator of gender between the cost of the loss of performance and cost uncertainty is obvious.
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TSAI, YI-CHIA, and 蔡宜家. "Developing a Service Quality Model for Streaming Music Service." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/svej7t.
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碩士國立中正大學
資訊管理系研究所
106
Streaming music service was the third destructive wave for the global music industry (Morris & Powers, 2015). The revenues of it grew by 60.4% - the largest growth in eight years (IFPI, 2017). Therefore, this study thought that streaming music service is worthwhile to research. However, researchers had yet to use the perspective of service quality to explore streaming music service. In this study, Brady and Cronin’s model (Brady & Cronin, 2001) was used as theoretical basis to develop a service quality model of streaming music service. This model included three dimensions, namely, social interaction quality, platform quality and outcome quality. The structural model included three variables, namely, continuance intention, stickiness and e-loyalty. This research collected 291 objects’ data through Amazon Mechanical Turk. The results from data analysis indicated that social interaction quality, platform quality and outcome quality are all significant to service quality. Service quality has positive impact on continuance intention, stickiness and e-loyalty. It shows that this scale has good predictive power. The theoretical implication of our study is developing an appropriate scale for future research. The practical implication is to let service providers know that the deficiency of their service and provide directions of developing new features or modifying features.
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Boutin, Frédéric. "Les maisons de disques à l’ère des médias sociaux et des services musicaux en ligne : étude de cas de quatre maisons de disques québécoises." Thèse, 2016. http://hdl.handle.net/1866/18413.
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Au cours de la dernière décennie, les outils d’enregistrement et de production musicale,
les médias sociaux et les plateformes Web de vente et d’écoute de musique en ligne ont
radicalement transformé l’industrie de la musique enregistrée. La baisse significative de vente
d’albums et les nouveaux modèles de production, de diffusion et de promotion de la musique
ont directement affecté les acteurs traditionnels comme les maisons de disques. Pendant que
certains prévoyaient la fin de ces dernières au profit de l’autoproduction et de l’autopromotion,
d’autres ont suggéré que les maisons de disques indépendantes pouvaient devenir des joueurs
incontournables de ce nouvel environnement, pourvu qu’elles s’adaptent et développent une
offre de services et une expertise répondant aux besoins réels des artistes. Ce mémoire
s’intéresse à la façon dont les maisons de disques indépendantes québécoises perçoivent et
utilisent les médias sociaux pour accroitre la visibilité des artistes qu’elles représentent. Dans
cette étude de cas multiples, quatre maisons de disques indépendantes québécoises ont été
sélectionnées. Des entretiens en profondeur ont été réalisés avec les chargés de projet Web de
ces maisons de disques indépendantes afin de connaitre leur perception et leurs usages des
médias sociaux, de même que les stratégies qu’ils emploient pour accroitre la visibilité des
artistes qu’ils représentent sur le Web. Des données tirées d’observation des activités Web des
quatre maisons de disques ont également été collectées.During the last decade, music recording and production tools, social media, and platforms for selling and listening to music in streaming have radically transformed the industry of recorded music. The decline of album sales and new models of music production, distribution, and promotion have directly affected the traditional actors of the music industry such as record labels. While some predicted that these changes would bring an end to the records labels at the benefit of self-production and self-promotion, others suggested that independent record labels could become an essential part of this new environment, provided they adapt to it and develop new services and an expertise that meet the artists’ needs. This master thesis explores the visibility of independent Quebec music artists on the social web and the role record labels plays in it. In this multiple case study, four independent Quebec music labels were selected. In-depht interviews were conducted with the Web project managers of these music labels to discuss their perception and their usage of Web platforms, as well as the strategies they employ to increase the visibility on the Web of the artistes they represent. Observational data of the Web activities of the four music labels were also collected.
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WU, ZHI-YUN, and 吳沚芸. "Factors Influencing Purchase Intention on Online Streaming Music Service." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/53nagq.
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碩士國立中正大學
資訊管理系研究所
106
Listening to music is one of the most indispensable hobbies for the public. With the advance of technology and living standard, the way people get music is changing continuously, from music discs to online streaming music. Although there are many studies related to music listeners’ behavior, online streaming music research is relatively rare. Therefore, this study aims to investigate factors influencing purchase intention on online streaming music service. The theoretical model was developed based on Theory of Planned Behavior and ABC Model of Attitude. The questionnaire was distributed to people using online streaming music service and 633 usable responses were collected. The analytical results showed that Content Richness, Recommender Function, System Stability and Device Compatibility are valid items of Perceived Usefulness; Perceived Usefulness, Perceived Playfulness and Personal Experience have significant and positive influence on Purchase Attitude; Interpersonal Influence and External Influence have significant and positive influence on Subjective Norm; Self Efficacy and Affordability have significant and positive influence on Perceived Behavioral Control, but Service Accessibility does not influence Perceived Behavioral Control significantly; Purchase Attitude, Subjective Norm and Perceived Behavioral Control have significant and positive influence on Purchase Intention. Finally, some suggestions for academics and practitioners are also provided.
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WU, CHI-CHUN, and 吳其駿. "The Influence of Music Streaming Service on Taiwanese Indie Rock." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/84500025216109466995.
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碩士國立臺北教育大學
文化創意產業經營學系
104
In this study, using the information explosion and the culture industry viewpoint. Discussion music streaming services how to change communication, consumption, spirit and value for Taiwanese indie rock. Looking at past studies, music Vector evolution will make a huge change for communication, due to the rise of network generated music streaming service, undoubtedly dominate the next generation of musical communication carriers. Thus, the present study was to investigate the "Information Explode" and "Cultural Industries" for "music fans feeling and mindfulness" and "indie music content and communication" generating overall development impact of the Taiwanese indie rock. Suppose independent spirit and ideology blur, music style diversified but weaken local distinctiveness and experience music project. Methods for the triangulation, the use of literature and in-depth interviews, from the Taiwanese indie rock creators, cultural mediator, indie rock fan's point of view. Research results show that the music streaming service enhance to blur the line between the independence and the public mainstream, which causes inefficacy of communication and feedback utility, singles substitution album and subculture identification reduced, music style diversified but disjointed with Taiwan.
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Huang, Shih-ting, and 黃詩婷. "Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/23031212725364824859.
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碩士國立高雄大學
資訊管理學系碩士班
103
Music streaming services have become more and more popular in recent years, and there have been more and more new music streaming service providers coming into the market. Accordingly, it is important to attract users’ continuous subscription to the service to ensure the long-term profitability of the services. Drawing on the service- dominant logic, this study investigates the influence of platform attributes and content attributes of music streaming services on service experience and degree of co-creation. In addition, this study also investigates the relationship between service experience and co-creation, the effect of service experience on satisfaction and the indirect effect on continuance intention to subscribing music streaming services. The findings shows that: (1) perceived ease of use, social presence and content richness are positively associated with user’s service experience; (2) perceived ease of use and content richness are positively associated with the degree of co-creation; (3) the degree of co-creation is positively associated with user’s service experience; (4) user’s service experience and degree of co-creation are positively associated with use’s satisfaction; (5) user’s satisfaction is positively associated with continuance intention to subscribe music streaming service. Theoretical and practical implications are discussed.
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Huang, Wei-Jie, and 黃為傑. "Using Mixed Methods to Create Personas of Music Streaming Service Users of Spotify." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/56r3w6.
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碩士國立交通大學
科技管理研究所
105
Music is an indispensable thing in our lives. With the advances in technology, we can play the music whenever we want than before. Users of music streaming services grow larger day by day. However, a gap between the advances recommender system of music streaming services and the user experience. Recently, user research of music field discovered some phenomenon. Ward, Goodman, and Irwin proved that familiarity is an important factor when people make music choice(2014). Moreover, researchers tend to use API to collect data and explains user's behavior in the music field, temporal dynamics also proved an important factor as well. In this study, mixed methods were used to develop personas from 53 users recruited from Facebook and BBS, all of them use Spotify to listen to music mainly. After getting authentication from all the participants, their listening data had been collected from 2017/3/28 to 2017/4/18 through Spotify Web API. Principle Component Analysis and Cluster analysis was used to separate users to the different group, then representative users were selected for in-depth interview to gain insights for each cluster.
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Ribeiro, Carlos Miguel Caetano. "Do analógico para o digital: os novos modelos de partilha e venda de música online - plataformas de streaming." Master's thesis, 2017. http://hdl.handle.net/10400.26/17784.
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A música faz parte das nossas vidas. É um elemento cultural que, independentemente dos gostos de cada um, mais cedo ou mais tarde acaba por entrar e marcar-nos, seja através de uma banda sonora de um filme ou série, seja através de uma faixa que ouvimos sem querer numa festa, num videojogo, numa telenovela… enfim, as hipóteses de como a música pode entrar nas nossas vidas são infindáveis.
É de música que esta dissertação irá constar, mais concretamente desta nova realidade trazida pelas inovações tecnológicas pelas quais o mundo está a passar: as plataformas de streaming, a nova forma digital de partilha e venda de música.
Vamos tentar perceber como está a ser o impacto das plataformas de streaming nos principais atores deste nicho cultural que é música, com especial foco em dois dos maiores serviços nesta área: Spotify e Apple Music, que irão ser analisados.
Também muito importante, noutra etapa, será ouvir os principais atores do mundo da música - editoras e bandas - que irão contar a sua experiência neste meio e abordar a sua relação com as plataformas de streaming.Music is a part of our lives. it's a cultural feature that, regardless of one's taste, always ends up entering and leaving marks, whether it's a soundtrack, a film, or series, whether it's a track of a videogame, or a soap opera.. the chances of music entering our lives are endless. Music is the main theme of this thesis, in particular this new reality brought by the technological innovations that the world is going throught: the Streaming Services, the new way of digitally selling and sharing music worldwide. We will try to perceive how the streaming services impact the primary players in this cultural niche which is music, with a more important focus on two of the biggest streaming services of the world: Spotify and Apple Music, that are going to be analyzed. On another stage and also very important, will be the interviews to the most important player of the music industry - Record Companies and Music Bands - that will contribute with their experience and talk about their relationship with the streaming services.
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Yu, Feng-Wei, and 余峰瑋. "The Study of Dialogic Communication Strategies of Facebook Fan Pages in Taiwan Music Streaming Service Industry: A Big Data Approach." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fbgr43.
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碩士國立臺灣師範大學
大眾傳播研究所
105
This thesis tried to examine how three major Taiwan music streaming Services use the Facebook Fan Pages to assist dialogue communication with their fans, and the effects of interactions on the Facebook Fan Pages. Kent & Taylor’s Dialogic Communication Theory was adopted as the research model. The approach of Big Data and content analysis were emplyed to analyze the data. The results show that different music streaming services have different strategies in Fan Page management. KKBOX Fan Page tended to use high frequent posting to achieve high exposure and interactions. The other two services, myMusic Fan Page and Omusic Fan Page tended to use sweepstakes to improve exposure. The most frequent topics appeared on KKBOX Fan Page and Omusic Fan Page were “promotion of APP services,” and “promotion of singers.” “Sweepstakes” and “updated information of songs” were the two topics that most frequently appeared on myMusic Fan Page, As for the effects of the five strategies of dialogue communication, findings show that “The Usefulness of Information”, “The Rule of Conservation of Visitors”, and “The Generation of Return Visits” were three strategies that highly affect the amount of likes and comments of KKBOX Fan Page. “The Rule of Conservation of Visitors” and “The Generation of Return Visits” were two strategies which highly affect the amount of likes and comments of myMusic Fan Page. “The Usefulness of Information,” “The Generation of Return Visits” and “The Rule of Conservation of Visitors” were three strategies which highly affect the amount of likes and comments of Omusic Fan Page. Theoretical and practical suggestions are also provided in this thesis.
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Schmidt, Daniel. "The digital revolution of the music industry and its emerging future trends." Master's thesis, 2021. http://hdl.handle.net/10362/127593.
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This work project focuses on the digital transformation of the music industry. While examining the extent to which lower entry barriers and the resulting growing number of independent artists and labels are affecting the market power of major labels, this paper sheds light on which strategies can make on-demand music streaming profitable in the long run. Consequently, it was identified that while major labels do not consider their dominant position to be threatened by independents, the possibility exists that streaming providers could take over major labels to economize on royalty payments in the future.
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Yu-XiangZang and 張昱翔. "An investigation of user satisfaction and continuance intention of SaaS from the perspective of mobile service quality – An example of mobile streaming music." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4z4y2u.
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Fernandes, Cláudia Vieira dos Santos. "Uma análise dos serviços de música streaming e dos seus consumidores." Master's thesis, 2018. http://hdl.handle.net/10400.14/24424.
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This study aims to identify the most decisive attributes in the purchasing decisions for consumer streaming music services, as well as analysing consumer's behaviours towards digital music. The study begins with a literature review focusing on the already existing findings in this field even while we could not find any direct characterization in the literature either of streaming music service consumers and their motivations for purchasing a premium package compared to that usually provided for free. We then carried out a survey with the attributes deriving from the literature review before concluding that there are attributes of potential importance that were not included in previous studies. Hence, we were able to define the five attributes of importance to the decision purchase process, specifically price, playlist customization, offline access, videos and advertising.
Then, we carried out quantitative analysis with the objective of identifying the attributes users deem decisive in their decisions to buy/subscribe premium services. In particular, a conjoint analysis was carried out with the participation of 312 respondents, subscribers and non-subscribers of streaming music services. Thus far, there have been no such studies in Portugal and a corresponding absence of conjoint analysis studies.
The results for the total sample reveal how price appears as the most important attribute, followed by the customization of playlists and offline access. However, we also undertook analysis that segmented four different consumer profiles and that returned distinct conclusions.
We also found that almost half of our sample reported doing illegal downloads from the Internet. There are trends in digital piracy that arise as a result of several factors, such as the unwillingness to pay for a legal alternative, and the perceived risk by the consumer from these illegal attitudes is very low. Our results suggest that consumers' ethical judgments generally have no significant impact on their propensity to pirate music.Este estudo tem como objetivo identificar os atributos determinantes na decisão de compra de um serviço de música streaming, bem como analisar os comportamentos do consumidor face à música digital. O estudo iniciou-se com uma revisão da literatura já existente na área proposta, sendo que não encontrámos uma caracterização direta dos consumidores de um serviço de música streaming e respetiva motivação de compra de um pacote premium face ao que usualmente é fornecido gratuitamente. Foi então realizado um levantamento entre os atributos presentes na literatura, e concluímos que há atributos que são potencialmente importantes que não foram incluídos em estudos anteriores. Desta forma, foi possível definir os cinco atributos que são importantes no processo de tomada de decisão de compra: preço, personalização das playlists, acesso offline, vídeos e ainda a publicidade. Seguidamente, foi realizada uma análise quantitativa com o objetivo de identificar os atributos que os utilizadores consideram determinantes na sua decisão de compra/assinatura de um serviço premium. Em particular, foi realizada uma análise conjoint com a participação de 312 inquiridos, assinantes e não assinantes de serviços de música streaming. Até então, não existiam estudos para Portugal e nenhum deles utilizou conjoint analysis. Os resultados revelaram que para o total da amostra, o preço surge como o atributo mais importante, seguindo-se da personalização das playlists e do acesso offline. Fizemos também uma análise de segmentação que identificou quatro perfis distintos de consumidores e para as quais conseguimos retirar conclusões distintas. Por outro lado, verificámos que praticamente metade da nossa amostra declarou fazer downloads ilegais da Internet. Há tendências de pirataria digital que surgem como resultado de vários fatores, como a indisponibilidade para pagar por uma alternativa legal, e o risco percecionado por parte do consumidor face a estas atitudes ilegais é muito baixo. Os nossos resultados sugerem que, de um modo geral, os julgamentos éticos dos consumidores não têm impacto significativo na sua propensão a piratear música.