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Dissertations / Theses on the topic 'Nákupní centrum'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Pešák, Radek. "Nákupní centrum ve Frýdku-Místku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-391983.

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The aim of the diploma thesis is to construct a steel shopping mall hall. The construction is located in Frýdek-Místek. The whole object can be divided in two parts. One part of the building is an atrium with a cross bridge made from glass. The roof construction of the atrium is designed as system of cylindrical lattice girders within purlins are set up. The other part of the construction is multistoried shopping mall with terrace designed as composite steel and concrete structure. The whole ground plan size of the construction is 72 m x 120 m. The height of the construction above the ground is 12.06 m. The cross-links are built up to 6 m one. There were created two versions of the construction. The most convenient version is described in more details. The outcome of the thesis is a comparison of two above mentioned versions. The whole project is based on officially recognised standard ČSN EN. The construction was designed in RFEM programme.
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Serbousková, Kateřina. "Obchodní a nákupní centrum v Brně." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-372282.

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The final thesis deals with the design of the steel loadbearing structure of the shopping center situated in Brno. The built-up floor area is 1973 m2 (L-shaped ground plan with dimensions 48 m x 50 m). The construction consists of three parts. Building A has four above-ground floors and reaches a height of 25.5 m. The steel structure of mono-pitched roof is designed in two options. Both options consist of full-length purlins and truss girders. Building B is a single-storey building with a mono-pitched roof top reaching 8.1 m high. Building C is three-storey with a flat roof. The first floor has a construction height of 4.5 m and the remaining two floors reach height of 3.6 m, which coincide with building A. The steel structure is made of steel-concrete composite ceilings and pin-supported columns. In the case of bracings, pressure was eliminated by means of non-linearities.The work includes proposal, assessment of the supporting structure and calculation of the directional details. Internal forces were determined based on a static analysis in the SCIA Engineer calculation program.
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Eichler, Michal. "Maloobchodní prodej se zaměřením na význam nákupních center." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257325.

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This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to shopping centers. In the next part, two retail format focused on food sale were compared based on financial indicators. The first format is represented by hypermarkets located in shopping centers and the second one by smaller retail units. The last section describes evaluation of questionnaire focused on consumer behavior of customers during food purchase and their preferences in choice a retail format.
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Shaibakov, Timur. "Maloobchod v Kazachstánu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114688.

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This thesis is devoted to retail in Kazakhstan. Main objective of this work is to make an overview of retail market in republic of Kazakhstan and analyze its specifics, history and current situation. Also, thesis includes description of shopping centers market in Kazakhstan and prediction of future trends in retail in context of entrance into Custom Union with Russia and Belorussia.
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5

Maléřová, Tereza. "Obchodní centrum Orlová - stavebně technologický projekt." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240066.

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This Diploma thesis processes construction of a retail centre in Orlová Town, considering technology, finance and time aspects. Attention is focused mainly on the building process of the main premise – the structure of retail centre. Significant part of this dissertation consists of the technology study specifying readiness, proceedings and consequences of particular operations. In following chapters the main machine, substance and human resources and theire employment in place and time will be defined. More precise technology methods for chosen processes as well as quality standards in assesment and evaluation plan will be provided together with risk adjustment and risk management. In addition the Technical Report for equipment used in construction site will be submited, completed with sketches of construction-site equipment for chosen building stages. Financial and time schedule based on the technical and economy indicators will be provided for the complex of Retail centre, followed by precise time schedule. The impact of increased noise level caused by construction process will be evaluated in acoustic study and revelant precautions will be proposed and their effectivity verified.
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6

Miechová, Zuzana. "Předpjatá stropní konstrukce nákupního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225696.

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The aim of the Master´s thesis is to design the prestressed floor construction of the shopping centre. The construction is supported by the columns with the maximal span dimensions 16,0*16,6 m. The design is made according to the VSL (VSL International Ltd.)slab system - post-tensioned slab prestressed by the unbonded system of 4 monostrand units. In the thesis there is also made a simplified design of the reinforced concrete floor construction supported with the bigger amount of the columns. It is made a comparison of the both types of the floor slabs and the evaluation of their advantages and disadvantages. The statical analysis and the calculation of the internal forces is assessed by the program Nexis 3.60.15 32.
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7

Struhár, Krisztína. "Ekonomická efektivnost realizace projektu výstavby nákupního centra." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10979.

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The aim of this final thesis is to evaluate the economic efficiency of the realisation of a shopping center project. We can devide this work into two parts. The first one is concerning the theoretical explanation of an investment project, its financial aspects and the criteria for evaluating its economic efficiency. The second part focuses on the evaluation of the Tilla shopping center project according to the previous theoretical description. This evaluation is made by the net present value, the index of rentanility and the internal rate of return. In addition to the previous criteria there are the financial stability and the economic value added calculated to obtain a global view of this investment project.
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8

Kovárníková, Jaroslava. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222134.

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The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
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9

Junek, David. "Komunikační strategie Galerie Vaňkovka Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224717.

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The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Altoff, Tomáš. "Nákupní galerie." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-239952.

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This diploma thesis is deals with design of steel structure of a shopping centre. The object is situated in the Ostrava and has a rectangular and semicircle ground plan. The total ground plan dimensions are 72,5 x 55,0 m. The maximum height of a building is 18,75 m. The object has three storeys above ground. The material of main construction is steel grade S235. The ceilings are constructed from a steel-concrete beams. The roof above central part of the object has shape of a circular arch; above the other part of the building is a pitched roof. The design of main structures was made for two variants. The design of connections, anchorage and drawing documentation were made for the preferable variant.
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Novotná, Aneta. "Novostavba nákupního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2013. http://www.nusl.cz/ntk/nusl-225802.

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This thesis is decribing documentation of brand new shopping center building at the terms of project specification for the building permit. There are requirements set to the draft for the layout of the building in connection with ensuring construction in terms of static, thermal technical, fire safety, energy saving and safety in usage. The project is created in software AutoCad, the calculation for the assessment of thermal properties is created in the software Teplo a Ztráty. Calculation for the fire safety and static calculation of reinforced concrete panel is processed by manual calculation.
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12

Rajman, Martin. "Železobetonová skeletová konstrukce nákupního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225356.

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The point of my diploma thesis was design elements of reinforced concrete frame structures mounted single – storey mall.I choose the most exposed to the specified longitudinal frame structure, where I assumed the most highly stressed elements, which I subsequently designed. All documents and calculations are illustrated in part B2 of my diploma thesis.
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Břeňová, Marie. "Montovaná skeletová konstrukce nákupního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-239962.

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The diploma thesis is focused on the design and review of selected load-bearing elements of the precast hall. Girder is dimensioned in two variants: reinforced and prestressed concrete. Design and assessment of prestressed girder was carried out using the simplified method and the IDEA statica. Column and footing was also dimensioned. All calculations are done in accordance with Eurocode 2.
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Švejd, Michal. "Typologie zákazníka nákupního centra Palladium." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4704.

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Stěžejní částí diplomové práce je vlastní marketingové šetření, které proběhlo v nákupním centru Palladium za asistence společnosti Property Value Solutions, s.r.o., která na výzkum dohlížela a má velký zájem na vyhodnocení výsledků, které budou prezentovány managementu Palladia.
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Šedo, Václav. "Vliv nákupu brusného CNC centra na produktivitu výroby." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-379016.

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This master’s thesis familiarizes reader with technology of machine grinding – it’s history, principle, general use, related tools, achievable parameters and kinematics of grinding process. The core of work is analysis of jig-grinder Hauser H45-400, it’s kinematics, machine technical data, options and accessories. Work concludes with technical and economical assessment of machining of several parts with this machine and compares results to alternative options of machining.
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16

Kysling, Jiří. "Podnikatelský záměr uvedení elektronického nákupního a zábavního centra na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223631.

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Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration.
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Zouhar, Matěj. "Vývoj trhu obchodních nemovitostí v Brně." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2013. http://www.nusl.cz/ntk/nusl-225948.

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This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Škvařilová, Karolina. "Centralizované zadávání veřejných zakázek obcemi." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360009.

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Public procurement, as a form of public purchases of goods and services through the private sector, is still an actual topic. The government expenditures that are related to procurement are regulated by the European Union to save public spending, for example by using centralized procurement. This thesis is focused on a concrete, centralized public procurement called, Provision of mobile electronic communication services, in which the capital city of the Czech republic, Prague, acts as a central contracting authority and the city districts of Prague act as subordinate contracting authorities. There is a characteristic of public procurement through a centralized method and based on the case study of the city districts of the capital city of Prague identifying the advantages and disadvantages of using this method and formulating recommendations to the central contracting authority for higher success of the future public procurement.
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19

HOUDKOVÁ, Zuzana. "Postoje a nákupní chování zákazníků nákupního centra." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153331.

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The theme of diploma thesis is ?Attitudes and Buying Behavior of Customers in selected Shopping center.? The theoretical part is to obtain as much information on the issue as possible. A survey was carried out simultaneously directly in a shopping center. In the practical part, there is the evaluation of the response of the evaluation of the response of customers in the shopping center selected by the survey. For the research I have chosen the shopping center in Ceske Budejovice.
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KOLÁŘOVÁ, Zuzana. "Postoje a nákupní chování zákazníků nákupního centra." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153332.

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JEDLIČKOVÁ, Klára. "Postoje a nákupní chování zákazníků nákupního centra." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136895.

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The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.
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KOROUSOVÁ, Radka. "Postoje a nákupní chování zákazníků nákupního centra." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136896.

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The theme of my graduation thesis was "Attitudes and buying behaviour of customers of a shopping center". The object that I have explore was the shopping center Tesco Pisek. Marketers must be able to survive on the market competition, so they must know their own consumers. It is important to know the consumer behaviour, to know what is importent for consumers and it is also important to know the consumer knowledge of diferent products. This topic has me interested because of the most important timeliness. To get all those information I must do marketing research, these results was evaluated in this graduation thesis.
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Veselá, Lenka. "Nákupní centra jako determinanta způsobu života." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-307514.

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The main subject of my dissertation is a theoretical-empirical analysis of shopping centers as a specific type of subculture. Closer analysis of the shopping center's influence on contemporary lifestyle and consumer behavior patterns is accented. The whole structure of the dissertation is divided into three main thematic sections: 1. Shopping centers in the process of globalization and unification of human culture. 2. Shopping centers as a specific type of institution and subculture. 3. Shopping centers as a determinant of contemporary lifestyle. The source of information and data utilized for processing this dissertation are both theoretical literature and practical observation in Prague's shopping centers. The main goal of my dissertation is to contribute somehow to the phenomenon of consumer behavior in the postmodern culture. Key words : consumer society, shopping centre, consumption, corporation
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Procházková, Martina. "Návrh modelu rozhodovacího procesu při přípravě developerského projektu." Doctoral thesis, 2010. http://www.nusl.cz/ntk/nusl-249283.

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This dissertation thesis aims to propose a suitable decision-making model process with preparation of a development project. The model consists of an aggregate of key factors, which after evaluation, will indicate future successful efficient market application. This thesis brinks a model proposal of shopping centre development projects. The model developed has been tested with real projects in practice in the latter part of the thesis.
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MEJZLÍKOVÁ, Lucie. "Chování návštěvníků nákupního centra." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-376314.

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This diploma thesis focuses on customer behavior in specific shopping center. The theoretical part focuses on terminology which corresponds with the theme. The practical part focuses on analysis of customer behavior in shopping center City Park Jihlava. The main goal of the thesis is segmentation of customers and to offer recommendation to the management of the center. Proposals are processed and based on analysis and results of personal questionnaire.
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POLÁKOVÁ, Lucie. "Marketing nákupního centra." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-261034.

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The presented diploma thesis deals with the newly opened shopping center Galerie Teplice. The center is currently working on creation of a suitable market position with respect to the existing strong competition. The objective of the thesis is to evaluate the current position of the aforementioned shopping center on the market, then to learn more about its visitors and finally to improve targeting and personalize the marketing communication based on the analysis of results. For this reason the diploma thesis is focused on identifying and analyzing detailed information about the behavior, perceptions and preferences of visitors of designated shopping centers, especially of the Galerie center and on defining of its current positioning in relation to specified competitors.
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Čech, Vojtěch. "Vegetační úpravy v interiérech nákupních center." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-250082.

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This diploma work deals with vegetative adjustments in interior of shopping centers. Evaluation of available already realised objects of this type was the target of this thesis. The main attention was given to description of particular operations during implementation of maintenance care during whole year. Literary part of this work is focused on relationship between plants and enviroment, to which is placed in. Basic part of this thesis then describes methods of vegetative elements disposition and detailed characterization of subsequent maintenance care, which is based on own experiences gained in practice.
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HOLEČKOVÁ, Michaela. "Postoje a nákupní chování zákazníků nákupního centra." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-126565.

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The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.
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DOUŠOVÁ, Lucie. "Možnosti přispění retailu k udržitelnému rozvoji a zdravému životnímu stylu populace." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-79840.

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Apart from the theoretical information overview available today on the issue of sustainable development, business innovation and a healthy lifestyle, you can find a practical part in an diploma thesis. In the first half of the practical section there is an overview of activities of some Czech and foreign retailers and consumer organizations towards sustainability. In the second half there is a project designed for a specific shopping center in Budweis. The project is supported by an online marketing research and its task is to design consultancy and information center. It will be located precisely in shopping center in Budweis and will serve its customers as a place where customers will be able not only to obtain information on sustainable development, but also take the opportunity to learn in this field.
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PETERKOVÁ, Pavla. "Marketingový výzkum při realizaci nákupního centra Černý Pelikán." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51657.

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Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.
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Panoušková, Markéta. "Člověk a město - filosofické a kulturně-antropologické aspekty problému." Doctoral thesis, 2016. http://www.nusl.cz/ntk/nusl-353464.

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This dissertation thesis focuses on the philosophical aspects of the relationship of Man toward the city. The main methods of the work are interpretation of texts connected with the city and a philosophically inspired analysis of the bond of Man with the city as a space and time constructed, inhabited and shared by humans, and with its experienced phenomena. First of all it presents the method by which the theme of the city has been dealt with by scholars from the field of philosophy and other social sciences. We find the theme of the city in the works of a whole range of philosophers: For example, it served J. A. Comenius as a symbol of human situation in life, Michel Foucault as a point of departure for his political-philosophical analysis of power, and Emmanuel Lévinas for his discourse on culpability, punishment and responsibility. In order to understand the phenomenon of the city, observations from sociologists, architects, town planners and historians of architecture are also important. Moreover, in their works it is possible to find overlaps into philosophical thought, for example Bernard Lepetit contributes to the theme of the temporality of the city with the concept of the "trace", whilst Jan Gehl, through his discourse on the perception of environment and the challenge of applying a human...
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CINÁDROVÁ, Veronika. "Nákupní atmosféra ve vybraném obchodním centru." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-375806.

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The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.
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Vaňková, Lucie. "Typologie zákazníků nákupního centra." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-91951.

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POPELOVÁ, Renata. "Chování návštěvníků nákupního centra." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-376313.

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Diploma thesis is focused on the behavior of the visitors of the Shopping Center Géčko. In the theoretical part, there are explained the basic terms from the domain of customer behavior and there is also the specification of shopping centers. The practical part contains quantitative research. The main purpose of this thesis is to propose recommendations for the management of the shopping center based on the results of the questionnaire.
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Novotná, Jana. "Rozmístění nákupních center v Praze: Proměny v čase a hlavní aktéři příspěvek k diskusi o stavu pražského trhu s nákupními centry." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-373684.

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Lešková, Petra. "Saturace českého trhu nákupními centry." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-91586.

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