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Dissertations / Theses on the topic 'Name Studies'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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1

Lieberth, Mitch R. "What's in a name? Lived experiences of transgender college students using a preferred name policy." Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1607697772575963.

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2

Deb, Paul David. "In the name of an unknown : studies in moral perfectionism." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342645.

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3

Hayn, Evelyn. "You name it?!" Doctoral thesis, Humboldt-Universität zu Berlin, 2018. http://dx.doi.org/10.18452/19267.

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Ausgehend von einem sozialkonstruktivistischen, pragmatisch-kognitiven Verständnis von Namen untersucht die Studie die diskriminierenden Wahrnehmungen, die über Personen-namen in Deutschland und Schweden aufgerufen werden. Durch Anwendung der kritischen Theorien und Zugänge der Black Feminist, Postcolonial, Postmigrant, Trans und Disability Studies auf Namensdiskurse werden gegenwärtige sowie historische hegemoniale Normen dekonstruiert. Mit Hilfe des durch intersektionale Machtverhältnisse konstituierten Dispositivmodells wird die Intelligibilität von Personennamen zur Diskussion gestellt. Vergewohnheitung (accustoming) als neues analytisches Konzept macht nachvollziehbar, wie hegemoniales Wissen zu Namensgebung auf strukturalistische und essentialisierende Weise erworben und internalisiert wird. Die Analyse administrativer und legislativer Diskurse zeigt, wie hegemoniale Namensnormen historisch und institutionell vergewohnheitet wurden. Dass ein Personenname institutionell auch durch individuelle Wahrnehmung bestimmt wird, illustriert die Analyse des ‚Kindeswohl‘, einem zentralen Argument für Namensentscheidungen auf Standesämtern. Ein weiteres Beispiel für die Rechtfertigung ent_wahrgenommener diskriminierender Namenspraktiken ist das Sprachgefühlkonzept, dessen Verwendung daraufhin untersucht wird, inwiefern es nationalistische Vorstellungen des Eigenen und des Anderen aufruft. Schließlich wird die An- und Aberkennung von Menschsein als Konsequenz diskriminierender Namenshandlungen adressiert. Eine Sammlung empowernder Interventionen in diskriminierende Namenspraktiken sowie Empfehlungen für eine kontra_diskriminierende, antistrukturalistische Wahrnehmung von Personennamen runden die Studie ab. Mit ihrem transdisziplinären Ansatz veranschaulicht die Arbeit, wie disziplinäre Grenzen überschritten und Diskursfelder und -materialien, die traditionellerweise in den Rechts-, Geschichts-, Sprach- und Literaturwissenschaften analysiert werden, in die Genderforschung integriert werden können.
Based on a social constructivist, pragmatic cognitive understanding of naming, the study investigates the discriminatory hegemonic presuppositions and perceptions that are interpellated with personal names in Germany and Sweden. The critical lens of Black Feminist, Postcolonial, Postmigrant, Critical Trans and Disability Studies is applied in order to deconstruct current and past hegemonic naming norms. By regarding the un/intelligibility of names as constituted by intersecting power relations, racism_genderism_ableism_migratism_ classism, the dispositive model helps to identify what personal names and naming practices are made un/thinkable. Accustoming is introduced as an analytic tool to understand how hegemonic knowledge on naming is acquired and internalized in a structuralist and essentializing way. The analysis of administrative and legislative discourses demonstrates how hegemonic naming norms have been historically and institutionally accustomed. That a personal name is not only determined by institutional but also by individual decision-making is illustrated on the example of the child’s well-being, a commonly used argument for name decisions at registry offices. The feel for language as another norm to justify de_perceived name discrimination is analyzed against the background of how sprachgefühl as an emotive concept interpellates nationalist images of the self and the Other. The final chapter addresses the consequences of discriminatory naming practices: the definition and denial of personhood. The study concludes with a collection of empowering interventions in discriminatory naming practices and recommendations for a contra_ discriminatory anti-structuralist perception of personal names. By employing a transdisciplinary approach, the study illustrates how disciplinary boundaries are transgressed and how different discourse areas and material that traditionally are investigated in law, history, linguistics and literature is integrated in Gender Studies research.
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4

Hasan, Tanveer. "Influence of Brand Name on Consumer Decision." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1623.

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In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’.

This naturally leads to the life in a society where everyone wants to have a unique place in the society, by possessing the things which sets them apart from the rest of people in the society.

In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand, with the consumer. In this two way relation both are dependent on each other for various different reasons.

In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice.

Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality.

I found this interesting and wanted to find out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product because

this is one of the products which got my attention because of many reasons.

Initially the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need

rather than a choice. This increased the demand and with that many more companies entered the arena to have their share of profit and exploit the growing market. This made the companies to put more efforts and money to creating brand awareness of their product.

With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise; does this really affect the purchasing decision

of the customer? Does the brand awareness somehow influence the sale of the product? Etc.

On the basis of these questions, I formulated my problem as follows:

The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision making process.

I conducted this study based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem.

I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car among other brands which are new or not so known.

The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information about the

lesser known brand. Usually, people purchase well known branded cars because they might have heard before about brands or they have some information about them from other sources.

This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.

The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars’ quality. Before purchasing a car people do not consider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customer’s needs and in turn has gained the trust in the brand name.

I feel that the purpose of this study has been fulfilled to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reason

is that customer gets special connection with specific brands product and become the loyal with brand.

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5

Arcangeli, Fabio, and Anna Edlund. "Brand name translation : How translation distorts Oriflame’s Chinese brand name communication." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126269.

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This pre-study explores how the process of translating from English to Chinese may distort intended brand name messages, using Oriflame as a case study. The findings show that the brand name had a tendency to be perceived as phonetic rather than phonosemantic and that the character combination was perceived to make no clear sense. The study identified these as two main reasons to why Oriflame’s intended brand name messages did not get through.


Denna förstudie utforskar hur varumärkesnamnens avsedda budskap kan bli förvrängda genom översättningsprocessen från engelska till kinesiska genom att använda Oriflame som en fallstudie. Resultaten visar på tendenser för varumärkesnamnet att uppfattas som fonetiskt snarare än fonosemantiskt och att kombinationen av tecknen inte anses vara begriplig. Studien identifierade dessa två resultat som den främsta anledningen till att Oriflames avsedda budskap inte nådde fram.

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6

Little, Julianna. "“Frailty, thy name is woman”: Depictions of Female Madness." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3709.

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Concepts of mental health and normality cannot be understood apart from cultural norms and values. The most significant of cultural constructions that shape our view of madness is gender. Madness has been perceived for centuries metaphorically and symbolically as a feminine illness and continues to be gendered into the twenty-first century. Works of art and literature and psychiatric medicine influence each other as well as our understanding and perception of mental illness. Throughout history, images of mental illness in women send the message that women are weak, dangerous, and require containment. What are the cultural links between femininity and insanity, and how are they represented? Through the lenses of disciplines such as theatre criticism, feminist theory, and psychiatry, this thesis examines the history of madness as a gendered concept and its depictions in art and literature. Additionally, it will explore the representation of female madness in contemporary dramatic literature as compared to the medical model used during the era in which it was written as well as the social and cultural conditions and expectations of the period. The three plays under consideration are: Long Day’s Journey Into Night, written in 1941 by Eugene O’Neill; Fefu and Her Friends, written in 1977 by Maria Irene Fornés; and Next to Normal, produced on Broadway in its current form in 2009 and written and scored by Brian Yorkey and Tom Kitts. None of these plays tell a tidy story with a straightforward ending. In none do treatment facilities offer refuge or health professionals offer answers. Struggling characters resort to drug abuse, fall prey to internalization, or leave treatment all together, having been subjected to enough victimization. The relationship between patient and physician is depicted to be, at best, ambivalent. The themes in these plays illuminate women’s mental illness as an extensive problem with many contributing factors, and the origins of which are quite complex.
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7

Reitman, Alexandra Miriam 1975. "What's in a name? : the role of naming in neighborhood evolution." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/28794.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2004.
Includes bibliographical references (p. 131-138).
(cont.) press (newspapers and magazines) was used to both gauge awareness as well as to evaluate whether and how the neighborhood image was projected in the media. Official policy and planning documents were also evaluated including zoning actions, Environmental Impact Statements, and landmark designation materials.
Many cities have seen neighborhoods undergo successful revitalization in conjunction with the introduction of a new name. This thesis attempts to understand the role of neighborhood naming as a tool of planning and development, and investigates under what circumstances naming might be used to induce change in a neighborhood. The research question has been placed in the context of recent scholarship on place naming, the construction of social and political identity, the role of image in identity construction, marketing, branding, city imaging, and the tools of government. Recommendations are offered on how a neighborhood name might be used as a tool in planning and development, conditions for the successful introduction of a new neighborhood name, and circumstances that will increase the likelihood of inducing broader changes within a neighborhood via naming. Three case studies of neighborhood naming are presented: DUMBO (Down Under the Manhattan Bridge Overpass) in Brooklyn; Hudson Yards, also known as Hell's Kitchen South, on the far West Side of Manhattan; and the Ladder District, in Boston's Downtown Crossing neighborhood. All three were once active parts of their respective cities but for various reasons had fallen into decline. To varying degrees of success, each has recently introduced a new name in an attempt to reinvent itself as a desirable place to live, work, and spend leisure time. The history and experience of each neighborhood with respect to naming was investigated via primary and secondary sources of research. Qualitative interviews were conducted with stakeholders that represented key actors in each case, including community leaders, developers, local businesses, and city planning officials. Content analysis of local and regional
by Alexandra Miriam Reitman.
M.C.P.
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8

Key, Andre Eugene. "What's My Name? An Autoethnography of Ethnic Suffering and Moral Evil in Black Judaism." Diss., Temple University Libraries, 2011. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/147090.

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African American Studies
Ph.D.
This study examines the problem of ethnic suffering and moral evil in Black Judaism. Black Judaism has been traditionally studied along anthropological and sociological lines, as a result, the core beliefs and theological issues which animate the faith tradition have not been the subject of critical study. This dissertation uses an African-American centered theoretical perspective and a black theology methodological approach to produce an autoethnography of my experiences living as a member of the Hebrew Israelite community. This study suggests that Black Judaism is best understood through an examination of the problem of black theodicy meaning the belief in an omnipotent and benevolent deity while acknowledging the historical oppression of African Americans. Black Judaism articulates a belief in black theodicy which asserts that African Americans are victims of divine punishment and must "repent" in order to experience liberation from ethnic suffering and moral evil in the form of anti-Black racism and white supremacy. This belief in deserved punishment has led Black Judaism into a state of mis-religion. By engaging in the process of gnosiological conversion I will identify the oppressive features of Black Judaism and offer corrective measures. Finally, this dissertation will discuss ways in which Black Judaism can conceive of liberation without the need for appeals to redemptive suffering. Concomitantly I will discuss the articulation of a Hebrew Israelite ethno-religious identity which is not predicated on the belief of redemptive suffering. Instead, I propose the basis for a restructuring of the core beliefs of Black Judaism based on humanocentric theism.
Temple University--Theses
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9

Chan, Tak-mau Simon, and 陳德茂. "In the name of justice: unraveling the hiddenturmoil of sons in family triangulation." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45015399.

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10

Laprade, Craig. "Domain Name Service Trust Delegation in Cloud Computing: Exploitation, Risks, and Defense." Thesis, The George Washington University, 2021. http://pqdtopen.proquest.com/#viewpdf?dispub=28156620.

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The Domain Name Service (DNS) infrastructure is a global distributed database that links human readable domain names with the Internet Protocol (IP) addresses of the resources that power the internet. With the explosion of cloud computing over the past decade, increasing proportions of organizations' computing services have moved from on-premise solutions to cloud providers. These services range from complete DNS management to singular services such as E-mail or a payroll application. Each of these outsourced services requires a trust delegation, that is, the owning organization needs to advertise to the world, often by DNS records, that another organization can act authoritatively on its behalf. What occurs when these trust delegations are misused? In this work, I explore the methods that can be used to exploit DNS trust delegation and then examine the top 1% of the most popular domains in the world for the presence of these exploitable vulnerabilities. Finally, I conclude with methods of defense against such attacks and the publishing of a novel tool to detect these vulnerabilities.
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11

Cherry-McDaniel, Monique Gabrielle. "Call Me By My Right Name: The Politics of African American Women and Girls Negotiating Citizenship and Identity." Miami University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=miami1344022629.

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12

Meaney, Helen. "In the Name of the Father, and of the Son: Marriage Equality and the Catholic Church in Ireland." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-321421.

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This thesis will use the final Marriage Equality Referendum debate which took place on the Irish national broadcaster RTÉ in May 2015 and analyse the No campaign’s willingness to be associated with the Catholic Church through discourse and framing analysis. This qualitative study aspires to ascertain the salience of the Catholic Church to the Irish electorate in areas of moral-social policy in Ireland. It will be found that substantial Catholic identification and high levels of religiosity does not necessitate influence of the Church over the electorate.
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13

Phalafala, Portia Mahlodi. "My name is Afrika: Setswana genealogies, trans-atlantic interlocutions, and NOW-time in Keorapetse Kgositsile's life and work." Doctoral thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/23022.

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South African poet laureate Keorapetse Kgositsile lived in extraordinary times marked by extraordinary challenges and changes. Born in 1938, exactly a decade before the draconian apartheid regime came into power, his life and work emerge from the milieus of British colonial South Africa, apartheid South Africa, civil rights America, anti-apartheid movements, anti-colonial wars in Africa, anti-imperialism in Asia, cold war politics, and the eventual demise of both the Berlin wall and the apartheid regime in South Africa. His poetry responds to these times in illuminating ways. His poetic influences point to his Tswanacentred upbringing, his encounter with Afro-American oral and literary traditions, the styles and poetics of Drum writers, the outpouring of African literature he received from the Makerere conference of Uganda, and anti-colonial critical thinkers from Africa and its diaspora. At age twenty three, post-Sharpeville massacres, he was sent into exile by the leadership of the ANC, and he took with him a corpus of Tswana literature which would in/form his poetic. He readily immersed himself in the oral and written tradition of Afro-America while in exile in the United States of America. His work interweaves the oral and literary traditions of black South Africa and black America, revealing a dynamic and complex relationship between the two geographical sites. Where oral traditions have largely been left out of the broader narrative of modernity, this study demonstrates how oral traditions remain alive and are reinvigorated, providing a resource that is then carried across the Atlantic and renewed in translation, rather than left behind to ossify. Kgositsile's prominent presence in black international periodicals and his collaborations with other diasporic cultural, political and musical figures there show that the relationship between the two geographical sites is more complex than its current positioning of Afro-America as a vanguard on which Africans model themselves. Through a reading of Kgositsile's revolutionary poetry, this study also shows how the indigenous resource base enables him to resolve the agonising temporal and spatial tensions presented by modernity's colonialism. He coins concepts that re-enchant the world through a poetic that fosters a dialogue between past and future, and traditional and modern in a simultaneous present he deems the NOW-time.
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14

Shanahan, Mary. "My Name is a Blackbird: Dancing Toward a Productive Ontology of Change." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/570655.

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The dissertation is a theoretical autobiography weaving personal narrative, reflective practice, and engagement with extant sources, emphasizing somatic innovators and French philosophers Giles Deleuze and Felix Guattari. Rhizomatically structured, the dissertation takes as its locus of content My Name is a Blackbird, an extended choreographic project and series of performances I enacted between 2006 and 2010. Research begun during Blackbird further bled into subsequent years of solo and ensemble dance practice and performance, teaching, and contemplation, and continued to manifest personally and professionally as deepened curiosity about the dance’s abiding questions around the nature of form and identity. These questions motivated doctoral study and sustained throughout the dissertation process. The dissertation intersperses extant theories and somatics with autobiographical narratives depicting stories that pre- and post-date My Name is a Blackbird, and draw heavily from content culled while compiling and reflecting on an extensive document I call the Blackbird Archive, totally over one-thousand pages of material, including layers of quasi-repeated text, and my contemporaneous reflective analysis. I built the Archive during the first two and half years of writing the dissertation from raw materials documenting Blackbird, including transcribed audio from video tapes of rehearsals, conversations and interviews with collaborators, and artist and audience response to performances, plus my personal handwritten and digital journals. Working on and with the Archive prompted me to dig deeper into what was then my existing narrative about Blackbird, which originally foregrounded my discoveries as a dancer and performer of greater freedom of movement and expressive potential, including within the artist-audience exchange, through the release of my superficial abdominals. The dissertation charts a non-linear process through which I discovered that, in addition to this existing narrative of liberation, the Archive and my related memories sparked from the Archive, in conversation especially with Deleuze and Guattari, as well as revisiting and reconsidering my understandings of work by the somatic innovators and theorists, primarily Moshe Feldenkrais and Emilie Conrad, whose writing and methods shaped my practices during Blackbird, the dissertation project revealed that delving into occluded and more painful memories was necessary to tell a more complete story of the project. These memories include looking again at long term struggles with body dysmorphia and disordered eating, and, more so, grappling on the page with the impact of experiences of sexual trauma as a late adolescent and young adult, which shaped coping mechanisms that further informed ingrained movement preferences, bodily comportment, and whole-self orientation to time, effort, body, and form. The dissertation is organized into four parts. Part I introduces the document, Deleuze and Guattari as key conversation partners, and describes what I refer to as my methodological journey. Part II delves into the process and timeline for building the Blackbird Archive and describes the Blackbird project itself, focusing on the role of the concept of transmogrification. Part III explores experiences of time and body in Blackbird and autobiographical narratives that shaped my orientation to dance and performance, and Part IV uses Deleuze and Guattari’s work to articulate my experiences of and fantasies around dissolution of form and shifting identity.
Temple University--Theses
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15

Mauf, Pascal, and Martin Sladeczek. "Straßennamen des städtischen Randes." Universitätsbibliothek Leipzig, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-151103.

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This text contains a comparative evaluation of street names of the urban periphery. Starting with Erfurt, street names of other Thuringian and German cities of the late Middle Ages and the early modern period are examined. In doing so, different groups of people are contemplated, such as prostitutes, barber surgeons and knackers, whose appellatives finally found their way into street names. The focus is on accumulations of such names in certain areas of a city; differences between large and small cities are illustrated as well. In the end, the conclusion highlights the hitherto underutilised significance of these street names.
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16

Leijonmarck, Gustaf. "In the Name of God - or not : A study on how external actor religiosity may affect rebel groups." Thesis, Uppsala universitet, Institutionen för freds- och konfliktforskning, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412274.

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This thesis seeks to answer the question of why some rebel movements choose to take on a religious character, and why some do not, even in cases where they share many characteristics. This thesis argues that a religious or secular framing is a tool that can be tactically utilised by rebel groups in order to further their goals and strengthen their position.   Given the fact that rebel groups usually start out at an inherent resource disadvantage, securing external support is paramount for any rebel group to stand a fighting chance. External actors need to be talked into supporting these rebel groups, and are more likely to support rebel groups with whom they share certain characteristics. This thesis argues that one of the main ways in which insurgent groups can seek to lobby or appease external actors is through aligning its religiosity to fit that of the external actor. Through examining the lifespan of two separate ethnic insurgencies in Pakistan, that of the Baloch and of the Pashtun, and tracing that to the religiosity of the latest iterations of insurgent groups within these long-standing conflicts, the Balochistan Liberation Army (BLA) and the Tehreek-e-Taliban (TTP), which have taken very different paths when it comes to religiosity despite their similar origins, and examining their potential external backers and the influence they may have had, this thesis found that foreign backer religiosity might be a powerful determinant in influencing insurgent religiosity.
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17

Crichton, Anna-Claire. "What’s in a Name; An Examination of Scandinavian Groups and their Interactions in Viking Age Ireland." Wittenberg University Honors Theses / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1624284838035963.

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18

Pearson, Ivan L. G. "In the name of oil : Anglo-American relations in the Cold War Middle East." Thesis, University of Oxford, 2009. http://ora.ox.ac.uk/objects/uuid:de154509-c2b8-415e-8f53-bda07c234d3d.

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Traditional historiographies of the Cold War Middle East read into Britain's postwar economic decline a corresponding demise of British regional influence. According to these accounts, the Suez Crisis served to teach Britain new limits to its military capabilities, occasioning a break from independent endeavours to project power in the region. However, the case studies presented in this thesis demonstrate that the Suez Crisis did not mark a precipitous turning point in Britain's political influence in the Middle East in the short- to medium-term. Britain's power in the region rested upon not only its material assets, but other less tangible bases as well. Most importantly, Britain's power in the Middle East during the period examined increasingly included its ability to influence the policies of United States – a country with great resources and an emerging presence in the region.
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19

Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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20

Bergenholtz, Julle, and Åsa Ljusenius. "Destruction in the name of Development : a study on grassroots advocacy in rural India." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12523.

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The aim of this Bachelor thesis is to find keys to successful advocacy in a rural, Indian setting. The study is based on inductive, explorative research at a grassroots level, from a bottom-up perspective. Geographically, it takes place in the East Godavari District, in the state of Andhra Pradesh. At the centre of this study is the NGO:s Sujana and the Kadali Network, who are both advocating the rights of poor, marginalised and deprived people, as well as training people to carry out advocacy themselves. The theoretical framework for this thesis originates from theories within development communication, advocacy and Participatory Rural Appraisal. The research was carried out by making 16 individual interviews and 3 focus group interviews.  Findings from the interviews have been categorised into themes and analysed through meaning condensation. The result of this study shows that there are multiple ways in which grassroots movements in East Godavari conduct advocacy. The analysis states that advocacy can be successful in a short to medium time span; the most prominent keys to success being: having a driving spirit, being creative, developing networks and being knowledgeable about laws and rights. In a longer time span though, the advocacy and struggle for change is hampered by lack of, or conflicting, political interest from the local government and by conflicting economical interests from companies.
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21

Gallion, Alexis Ryan Marie. "Her Name is Blood: Situating Gertrude Blood Within the Flaneuse, and Walking Virtually." University of Dayton / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1619708258772437.

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22

Samkange, Tichaona. "An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa : a case study /." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1576/.

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Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2009.
A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)
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23

Lundholm, Johanna, and Jonna Björnbom. "What's the name of the frame? : En studie av hur politiken gestaltades i svenska kvällstidningar, rikstäckande morgontidningar och landsortstidningar i samband med valet 2010." Thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-12868.

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Under ett politiskt val ökar det politiska intresset bland medborgarna. Därmed ökar också intresset för att ta del av journalistik som handlar om politik och politiker. Vid valet 2006 bestämde sig en tredjedel av väljarna för vilket parti de skulle rösta på under den sista veckan före valet. Därmed blir journalistiken i valrörelsens slutskede ett viktigt element till hur medborgare ser på politik och politiker. Politisk nyhetsjournalistik har en tendens att gestalta politik som sport och spel i stället för som sakfrågor. Detta fenomen är något som det har forskats om en hel del tidigare, men forskningen har främst inriktats på landets största tidningar. Hur det ser ut i lokala tidningar vet forskningen inte lika mycket om. Framförallt har det aldrig tidigare genomförts en samlad undersökning som jämför gestaltningen av politiken i svenska kvällstidningar, rikstäckande morgontidningar och landsortstidningar under ett val. Syftet med studien var att ta reda på hur politiken i samband med valet 2010 gestaltades i de två största svenska landsortstidningarna, de två största rikstäckande morgontidningarna och de två största kvällstidningarna. I studien undersöktes i vilken utsträckning politiken gestaltades som sak och spel i de olika tidningstyperna. Dessutom ville vi också kunna säga något om medielogikens genomslag i de olika tidningstyperna i samband med valet. Undersökningen har genomförts med en kvantitativ innehållsanalys med deskriptiv ansats. De tidningar som studerats är Helsingborgs Dagblad, Falu Kuriren, Dagens Nyheter, Svenska Dagbladet, Aftonbladet och Expressen. Tidsperioden studien fokuserat på är de två sista veckorna före valet, det vill säga från den 6 september 2010 till den 19 september 2010. Resultatet visade att spelgestaltningen förekom i mycket högre grad i kvällstidningarna än i morgontidningarna och landsortstidningarna. Landsortstidningarna visade sig gestalta politiken som sak i flest andel artiklar, följt av morgontidningarna. Minst andel sakgestaltade artiklar fanns i kvällstidningarna, som också hade en tendens att använda sig mer av skandalgestaltning och triviagestaltning än vad landsortstidningarna och morgontidningarna gjorde. Detta skulle kunna peka på att de mest kommersialiserade tidningarna präglas mest av medielogiken vad gäller gestaltandet av politik i samband med val.
During a political election the public’s interest in politics and political journalism increases significantly. In the Swedish election of 2006 a full third of voters decided which party they would vote for in the last week of campaigning. Therefore journalism during the final stages of an election campaign is an important element of how citizens view politics and politicians. Political journalism tends to frame politics as sports and game rather than focusing on political issues. This phenomenon has been researched before but has mainly focused on major national newspapers. But how the framing appears in local newspapers is something that existing research has largely overlooked. A wider study that compares the framing of politics in Swedish tabloids, national daily newspapers and local newspapers during an election has never been accomplished in Sweden before. The purpose of this study was to find out how the politics of the election in 2010 was framed in the two biggest local newspapers, the two biggest national daily newspapers and the two biggest tabloids in Sweden. We wanted to see the extent to which the politics was framed as a political game and as a political issue in the different types of newspapers. Further, we also wanted to say something about how the newspapers were tinged by the media logic. The study has used a quantitative content analysis with a descriptive approach. The newspapers included in the study were Helsingborgs Dagblad, Falu Kuriren, Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen, the last two weeks before the election, that is, September 6, 2010 to September 19, 2010. The results showed that the framing of politics as a game was much more common in the tabloids than in the national daily newspapers and the local newspapers. The local newspapers were more likely, followed by the daily newspapers, to use issue framing. A minimum number of issue framing were found in the tabloids, who also had a tendency to use more of the sensationalism frame and politicians as individuals frame than the local newspapers and the daily newspapers did. This could indicate that the most commercialized newspapers are those who are most tinged by the media logic, in terms of the framing of the politics in context of elections.
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Yung, Kar Frontane, and 容嘉. "Marketing exclusive brands in Hong Kong: a strategic approach." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266939.

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Khumalo, Wilson Mdala. "The value of measuring brand equity: the Ceres Fruit Juices case." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/995.

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Measuring brand equity is an important brand management function but, the appropriateness of brand equity measurement methods remain a concern. This study applied levels three of brand equity measurement approach to have an understanding of consumers’ brand perception. It is hoped that this understanding could give brand managers the necessary tool to develop and deploy effective and efficient brand management strategies and tactics. At Ceres Fruit Juices (CFJ), brand equity is used to improve competitive marketing actions, gain larger margins, intermediary co-operation and management support for brand extension. This study measures CFJ Brand equity to understand consumers’ perception so that this understanding can be used to develop responsive brand management strategies and tactics. Brand equity measurement methods and model found in the literature shows that measurement success depends on the suitability of the method used. However, customers’ perception is at the centre of brand equity measurement approach – level three used in this study. With merger and acquisition taking place at Ceres Fruit Juices, brand equity measurement emerged as an important brand management function to leverage real brand value. This would inevitably lead to an improvement in customer service through adequate understanding of customers brand perception. Understanding gives brand managers the necessary tool to deploy responsive and efficient brand management strategies and tactics to lessen the severity of the negative impact merger and acquisition may have on brand equity. Thus, this study found measurement model and method to be an essential element of brand equity measurement.
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Petrulevich, Alexandra. "Västslaviska toponymer i Knýtlinga saga ur skrivarens perspektiv: ortografiska anpassningar eller ortografiska fel?" Thesis, Uppsala universitet, Institutionen för nordiska språk, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126635.

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I denna uppsats undersöks ortografisk namnanpassning av västslaviska ortnamn i tre 1600-talshandskrifter av Knýtlinga saga, Cod. Holm. 41 4tox, Cod. Holm. 55 folx, och Lbs 222 folx. Syftet med arbetet är dels att både teoretiskt och metodologiskt bidra till diskussionen angående namnanpassningsprocessen och särskilt vad gäller ortografisk namnanpassning, dels att studera individuell ortografisk namnanpassning i ett konkret handskriftsmaterial. Undersökningens material utgörs framför allt av de i de utvalda handskrifterna belagda ortnamnsformerna på 39 västslaviska toponymer. Bland undersökningens teoretiska och metodologiska resultat kan man nämna avgränsning och definition av huvudtermer (namnreplikation, namnanpassning, ortografisk namnanpassning o.s.v.) och utveckling av specifika metodologiska redskap för att studera namnanpassningsfenomen i skrift, t.ex. bortsortering av ortografiska fel i enlighet med en bestämd princip utifrån jämförelsen av de undersökta ortnamnsformerna med s.k. ursprungliga former, d.v.s. de ortnamnsformer som är belagda i handskriftens bevarade förlaga. Det förekommer 28 ortografiska anpassningar fördelade på 11 av 39 undersökta toponymer. Dessa anpassningar kan delas in i 4 typer: formell, semantisk, formell-semantisk ortografisk namnanpassning och ortnamnsersättning. I samtliga av de undersökta handskrifterna går det att spåra en klar tendens till formell anpassning av ortnamnen. Anpassningsfrekvensen varierar från skrivare till skrivare, men det är möjligt att konstatera att flest anpassningar gjorts av Jón Þórðarson, författaren till Lbs 222 folx. Huvudorsaken till de upptäckta anpassningarna tycks ligga i systemtvånget, då de flesta ursprungliga ortnamnsformer som blir anpassade i materialet på olika sätt strider mot onomastikonet/språksystemet. Det visar sig att en av de faktorer som i de flesta undersökta fall bidragit till att namnet till slut anpassats, är namnets synkrona ogenomskinlighet.
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Strohschneider, Jette. "The Father's Son and the Muvi Star : construction of Identity and Positioning in Call Me by Your Name." Thesis, Högskolan Kristianstad, Fakulteten för lärarutbildning, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20720.

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The aim of the essay is to problematize the main characters' conception of identity in André Aciman's novel Call Me by Your Name. Due to Elio's inability to see himself and Oliver as continuously constructing and shifting bodies, the essay claims that the end of their relationship as they knew it during their summer in Italy was inevitable. By employing a critical discourse analysis and deconstructive approach, the way the characters position themselves during and after that summer is examined and critiqued. It is found that what contributes to the end of their relationship is their struggle with the multitude of aspects of their identities that are considered to be flaws or insufficiencies. Therefore, certain interests and aspects of their lives are kept a secret. In consequence, this secrecy hinders a full understanding of the other and reveals their idealization as wishful thinking, rather than reality.
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Manes, Caralynn. "I'm Every Woman: Audre Lorde's Creation of an Interior Community in Zami: A New Spelling of My Name." University of Toledo Honors Theses / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=uthonors151334487983631.

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Ratcliffe, Viola. "To Be A Witness: Lynching and Postmemory in LaShawnda Crowe Storm's "Her Name Was Laura Nelson"." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1435789289.

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Brauer, Dot. "Hiding In Plain Sight: How Binary Gender Assumptions Complicate Efforts To Meet Transgender Students' Name And Pronoun Needs." ScholarWorks @ UVM, 2017. http://scholarworks.uvm.edu/graddis/716.

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Existing literature about transgender college students calls upon higher education organizations to support trans students' use of self-identified first names (in place of legal names, given at birth) and self-identified pronouns (in place of assumed pronouns based on sex assigned at birth, or other's perceptions of physical appearance), but that literature lacks guidance on how to achieve this work, which is deceptively complex. This study addressed this gap in the literature in two ways. First by using critical theory to show how hegemonic, binary notions of gender shape intellectual, social, and regulatory dimensions of higher education in ways that complicate practitioners' efforts to provide trans students with support. Second, by using institutional ethnography (IE) as a critical framework and methodology to uncover what IE refers to as texts and relations that operate in unintended ways to undo practitioners' efforts to provide desired supports. I use examples from my experience as a higher education LGBTQ resource professional at the University of Vermont (UVM) to add depth to my analysis and present the results in two articles. The first article presents the rationale for changing campus information systems to enable transgender students to use self-identified names and pronouns on campus, and presents examples of the work accomplished at the University of Vermont and the University of Michigan. The second article extends beyond logistics to explore the complex questions that are the focus of this dissertation.
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Komes, Jessica [Verfasser], Roberto [Akademischer Betreuer] Cabeza, Stefan R. [Akademischer Betreuer] Schweinberger, and Bärbel [Akademischer Betreuer] Kracke. "Disentangling older adults´ difficulties in person memory neurophysiological studies on face and name processing / Jessica Komes. Gutachter: Roberto Cabeza ; Stefan R. Schweinberger ; Bärbel Kracke." Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2014. http://d-nb.info/1053326491/34.

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Komes, Jessica [Verfasser], Roberto Akademischer Betreuer] Cabeza, Stefan R. [Akademischer Betreuer] Schweinberger, and Bärbel [Akademischer Betreuer] [Kracke. "Disentangling older adults´ difficulties in person memory neurophysiological studies on face and name processing / Jessica Komes. Gutachter: Roberto Cabeza ; Stefan R. Schweinberger ; Bärbel Kracke." Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2014. http://nbn-resolving.de/urn:nbn:de:gbv:27-20140624-095830-1.

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Petrulevich, Aleksandra. "Västslaviska toponymer i Knýtlinga saga ur skrivarens perspektiv: ortografiska anpassningar eller ortografiska fel?" Thesis, Uppsala University, Department of Scandinavian Languages, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126635.

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I denna uppsats undersöks ortografisk namnanpassning av västslaviska ortnamn i tre 1600-talshandskrifter av Knýtlinga saga, Cod. Holm. 41 4tox, Cod. Holm. 55 folx, och Lbs 222 folx. Syftet med arbetet är dels att både teoretiskt och metodologiskt bidra till diskussionen angående namnanpassningsprocessen och särskilt vad gäller ortografisk namnanpassning, dels att studera individuell ortografisk namnanpassning i ett konkret handskriftsmaterial. Undersökningens material utgörs framför allt av de i de utvalda handskrifterna belagda ortnamnsformerna på 39 västslaviska toponymer. Bland undersökningens teoretiska och metodologiska resultat kan man nämna avgränsning och definition av huvudtermer (namnreplikation, namnanpassning, ortografisk namnanpassning o.s.v.) och utveckling av specifika metodologiska redskap för att studera namnanpassningsfenomen i skrift, t.ex. bortsortering av ortografiska fel i enlighet med en bestämd princip utifrån jämförelsen av de undersökta ortnamnsformerna med s.k. ursprungliga former, d.v.s. de ortnamnsformer som är belagda i handskriftens bevarade förlaga. Det förekommer 28 ortografiska anpassningar fördelade på 11 av 39 undersökta toponymer. Dessa anpassningar kan delas in i 4 typer: formell, semantisk, formell-semantisk ortografisk namnanpassning och ortnamnsersättning. I samtliga av de undersökta handskrifterna går det att spåra en klar tendens till formell anpassning av ortnamnen. Anpassningsfrekvensen varierar från skrivare till skrivare, men det är möjligt att konstatera att flest anpassningar gjorts av Jón Þórðarson, författaren till Lbs 222 folx. Huvudorsaken till de upptäckta anpassningarna tycks ligga i systemtvånget, då de flesta ursprungliga ortnamnsformer som blir anpassade i materialet på olika sätt strider mot onomastikonet/språksystemet. Det visar sig att en av de faktorer som i de flesta undersökta fall bidragit till att namnet till slut anpassats, är namnets synkrona ogenomskinlighet.

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Mauf, Pascal, and Martin Sladeczek. "Straßennamen des städtischen Randes." Deutsche Gesellschaft für Namenforschung e.V, 2013. https://ul.qucosa.de/id/qucosa%3A12859.

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This text contains a comparative evaluation of street names of the urban periphery. Starting with Erfurt, street names of other Thuringian and German cities of the late Middle Ages and the early modern period are examined. In doing so, different groups of people are contemplated, such as prostitutes, barber surgeons and knackers, whose appellatives finally found their way into street names. The focus is on accumulations of such names in certain areas of a city; differences between large and small cities are illustrated as well. In the end, the conclusion highlights the hitherto underutilised significance of these street names.
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Li, Mengjun. "In the Name of A Love Story: Scholar-Beauty Novels and the Writing of Genre Fiction in Qing China (1644-1911)." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406132481.

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Luft, Yvonne. "Die Bedeutung von Namen in Kinderbüchern : eine Studie zur literarischen Onomastik im Spannungsfeld zwischen Autor und Leser /." Duisburg : Univ.-Verl. Rhein-Ruhr, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2940925&prov=M&dok_var=1&dok_ext=htm.

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Kamolnick, Paul. "The Al-Qaeda Organization and the Islamic State Organization: History, Doctrine, Modus, Operandi, and U.S Policy to Degrade and Defeat Terrorism Conducted in the Name of Sunni Islam." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu_books/121.

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The al-Qaeda Organization (AQO) and the Islamic State Organization (ISO) are transnational adversaries that conduct terrorism in the name of Sunni Islam. It is declared U.S. Government (USG) policy to degrade, defeat, and destroy them. The present book has been written to assist policymakers, military planners, strategists, and professional military educators whose mission demands a deep understanding of strategically-relevant differences between these two transnational terrorist entities. In it, one shall find a careful comparative analysis across three key strategically relevant dimensions: essential doctrine, beliefs, and worldview; strategic concept, including terrorist modus operandi; and specific implications and recommendations for current USG policy and strategy. Key questions that are addressed include: How is each terrorist entity related historically and doctrinally to the broader phenomenon of transnational Sunni “jihadism”? What is the exact nature of the ISO? How, if at all, does ISO differ in strategically relevant ways from AQO? What doctrinal differences essentially define these entities? How does each understand and operationalize strategy? What critical requirements and vulnerabilities characterize each entity? Finally, what implications, recommendations, and proposals are advanced that are of particular interest to USG strategists and professional military educators?
https://dc.etsu.edu/etsu_books/1127/thumbnail.jpg
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Svärd, Fanny. ""As if they're daring you to desire them" : En studie av de antika skulpturernas roll i filmen "Call me by your name"." Thesis, Uppsala universitet, Konstvetenskapliga institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353509.

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This Bachelor’s thesis examines the use of ancient bronze statues in the 2017 film Call me by your name by director Luca Guadagnino. Various scenes which feature ancient statues are examined individually using semiotic analysis. The scenes are examined individually, first described on a denotative level, then analyzed on a connotative level. The theoretical stand point is based on the studies of art works in film. Key theoretical concepts used are ”in between-ness” which is a state in which change in narrative is made possible through looking at art, and ”parallels”, a means of which to make art represent the characters in the film. The thesis finds the sculptures in Call me by your name to play a part in affecting the narrative of the film, mainly in regard to the love story between the two lead characters, two men named Elio and Oliver. The acts of looking, examining, and touching the statues in this film help the narrative turn in favor of the lead characters romantic relationship. The thesis argues that the nude bronze sculptures of men from ancient Greece are used in this film as signifiers of desire, timelessness and homoerotic lust.
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Hall, Nina. "Ekon av det förflutna : En undersökning av den antika erotikens roll och tematisering i romanen och filmen Call Me by Your Name." Thesis, Linköpings universitet, Avdelningen för språk och litteratur, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-162016.

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I den här uppsatsen utforskas André Acimans roman Call Me by Your Name (2007) och regissören Luca Guadagninos filmatisering av verket (2017) i relation till det antika begreppet eros (ung. begär). Det finns sedan tidigare en konstnärlig tradition i västvärlden att tillämpa antik tematik vid gestaltningen av manligt samkönat begär och för att åskådliggöra hur detta sker även i Acimans och Guadagninos respektive verk används i den här uppsatsen Platons Gästabudet (Symposion, ca 385 f. Kr) som en återkommande utgångspunkt i analysen. Utifrån ett urval tematiska inslag i Gästabudet, som alla anknyter till Platons övergripande behandling av begär ur ett filosofiskt perspektiv, riktas i det här arbetet uppmärksamheten mot hur dessa teman även förekommer i Call Me by Your Name, roman som film. Detta gäller inte minst Platons presenterade tanke att eros, under rätt omständigheter, har förmågan att leda filosofen mot upplysthet och förståelsen av en upphöjd och evig ordning. Utöver att visa på hur båda verken (som utspelar sig i relativt modern tid) genomsyras av denna antika begärstematik är ett annat mål med uppsatsen att genom en komparativ analys, och med ett genusvetenskapligt och queerteoretiskt perspektiv, blottlägga hur skillnaderna mellan romanförlagan och filmadaptionen påverkar bilden av den unge huvudpersonen Elio och dennes utforskande av sin sexualitet – även då bilden av sexualitet i en mer generell mening. Slutsatsen som den här uppsatsen leder fram till är att Acimans förlaga vid en första anblick framstår som mer utmanande i förhållande till en modern heteronormativ ordning (så som åskådliggjord av Judith Butlers heteronormativa matris) medan Guadagninos version – trots skildringen av samkönat begär i berättelsens centrum – innefattar mer konservativa indikationer. Samtidigt är de utmanande aspekterna i Acimans roman inte heller helt oproblematiska vid en andra anblick. I den mån Acimans skildring med hjälp av den antika tematiken gör motstånd mot moderna uppfattningar om sexualitet, begär och relationsformer leder nyttjandet parallellt till att andra diskriminerande och begränsande uppfattningar om kön, genusidentitet och könsmaktsordning snarare bekräftas inom berättelsens ramar mer än vad de utmanas.
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Victorin, Axel. "Varumärkesexponering i televisionen : - en jämförelse mellan SVT och TV4 2003 och 2006." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9188.

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Abstract

Title: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.

Number of pages: 57 including appendix

Author: Axel Victorin

Period: Spring 2008

Course: Media and Communication studies C

University: Division of Media and Communication, Department of Information Science, Uppsala University

Purpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.

Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference. TV4 is a Swedish commercially funded broadcaster, working under similar legislation as SVT. A quantitative method has been developed for this study.

Results: The results of the study shows that while TV4 stays on a fairly steady level concerning brand exposure, brand exposure in SVT has decreased significantly between 2003 and 2006. The reason for this is beleived to be increased awareness of the issue in the SVT organisation, possibly due to product placement being more debated and acknowledged in recent years.

Keywords: SVT, TV4, product placement, brand name exposure, television, marketing

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Broo, David. "Mobiltelefoni - en djungel för konsumenterna : Vilka faktorer påverkar valet av mobiloperatör?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13357.

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Sammanfattning Ämnesfördjupande arbete inom marknadsföring, Ekonomihögskolan vid Linnéuniversitetet Civilekonomprogrammet, 4FE03E, VT 2011. Författare: David Broo Handledare: Sarah Philipson Titel: Mobiltelefoni – en djungel för konsumenterna. Vilka faktorer påverkar deras val av mobiloperatör? Syfte: Uppsatsens syfte är att undersöka vilka faktorer som påverkar de svenska konsumenternas val av mobiloperatör. Ett delsyfte är att undersöka vad som påverkar deras lojalitet till sin operatör. Frågeställning: Vilka faktorer påverkar de svenska konsumenternas val av mobiloperatör? Metod: Det teoretiska materialet består av litteratur och vetenskapliga artiklar. Den empiriska delen genomfördes med hjälp av två fokusgrupper med totalt 20 studenter från Linnéuniversitetet i Växjö samt genom diverse hemsidor, branschpress och facktidningar. Slutsats: Trygghet, täckning och pris är viktiga faktorer i konsumenternas val av operatör. Det verkar dock som om operatörerna inte differentierar sig i tillräcklig utsträckning. Etiska värden, frihet och flexibilitet är faktorer som skulle kunna bidra till en tydligare differentiering av operatörernas varumärken. I dagsläget är konsumenterna lojala till sin operatör då de inte anser det vara lönt att byta. De uppfattar istället branschen som "en djungel" och är därför lojala till sin operatör. Nyckelord: Varumärke, konsumenter, lojalitet, mobiloperatör, konsumentbeteende
Abstract This is a master thesis within the field of marketing written at the Economic institution on the Linnaeus University in Växjö, 4FE03E, spring 2011. Author: David Broo Tutor: Sarah Philipson Title: Mobile telephony – a jungle for the consumers. Which factors affect the choice of mobile network operator? Purpose: Purpose of this essay is to explore which factors that affect the Swedish consumer’s choice of mobile network operator. A part of the purpose is also to explore which factors that affect the loyalty to their mobile network operator. Research question: Which factors affect the Swedish consumer’s choice of mobile network operator? Method: The theoretical material consists of literature and scientific articles. The empirical part was conducted by four focus groups with a total of 20 students from Linnaeus University in Växjö, and from electronic sources, various trade press and journals. Conclusion: Safety, coverage and price are key factors in consumer’s selection of mobile network operator. It seems that the mobile network operators do not differentiate themselves sufficiently. Ethical values, freedom and flexibility are factors that could contribute to a clearer differentiation of the brands of the mobile network operators. Currently consumers are loyal to their mobile network operator because of they do not consider it worthwhile to change. They are instead seeing the industry as "a jungle" and are therefore loyal. Keywords: Brand name, consumer’s, loyalty, mobile network operator, consumer behavior
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Martin, Nathalie. "Studies on the regulation of the Napin napA promoter by ABI3, bZIP and bHLH transcription factors." Doctoral thesis, Uppsala : Acta Universitatis Upsaliensis : Univ.-bibl. [distributör], 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8713.

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Chakrabarti, Debanjan. "Caught in the narrative act : journalists and journalism in Graham Greene's fiction : case studies of The Name of Action, Stamboul Train, It's a Battlefield, England Made Me and The Quiet American." Thesis, University of Reading, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.408872.

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Ruck-Schröder, Adelheid. "Der Name Gottes und der Name Jesu : eine neutestamentliche Studie /." Neukirchen-Vluyn : Neukirchener Verl, 1999. http://catalogue.bnf.fr/ark:/12148/cb38818608d.

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45

Lindblom, Else Britt. "Studier över önamnen i Luleå skärgård." Doctoral thesis, Umeå : Dialekt-, ortnamns- och folkminnesarkivet, 1988. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79301.

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The aim of this thesis is to present and examine the names of the islands in the archipelago of Luleå innorthern Sweden. The basis for the studies is a collection of names, which contains written forms excerpted fromsources from the 14th to the 20th century and local pronunciations of old as well as modern names. The names ofthe islands in the collection have been studied from three aspects.The first study (chapter 2) deals with the structure of the names and especially that of names of islands in doublecompound. The lack of s in names like Storhäll-gründet, where dialects in the south of S weden and StandardSwedish would have Storhälls gründet, is the starting point of the investigation. (Some double compounds have sin the compounding link like Bullerskärs-grundet. They are also discussed.)The hypothesis advanced is that the dialectal distribution of the accent in the names in northern Sweden makes itpossible to show where the link in the double compound is, so the 5, which in Standard Swedish and in thedialects in the south of Sweden is needed to mark the semantic limit between the parts of the compound, is notneeded in the dialects of northern Sweden.The stress in double compounds of th e type AB-C (see above) is on the last element of the name or word: -——. Names in double compound of the type A-BC like Lill-Kvarnören have a different type of accent: — — 1with the stress on the first element of the name or word. The two different main accents in double compounds ofthe type AB-C and A-BC: J— — and — —1 have the status of markers showing where the compounding link inthe compound is, so the s is not needed in the compounds of the type AB-C in the dialects of northern Sweden.The study includes names of isl ands containing double compounds in the whole of Norrbotten and appellativedouble compounds from a collection of words from a village in Nederluleå.The second study (chapter 3) deals with the relationship between the names and the land uplift. The BothnianBay is an area of rapid land uplift. The land uplift has its highest estimated values, 0,9 meters in 100 years, on thecoast north of Skellefteå up to Luleå. Many names of islands have disappeared because the islands have beenuplifted, especially in what used to be large bays, now large shallow lakes like Persöfjärden. New water-surroundedareas have on the other hand been named like Sandgrönnorna, described from old maps from 1790 and fromphotographs from 1946.Chapter 3 consists of three sections, in which separate studies of names in relation to the land uplift are presented.The first section deals with the names ending in -gründet, -grunden. Originally names of under-water localities,they are now names of small islands and gründet has changed its denotation to 'small island' in the area.The second section in chapter 3 presents a method for the dating of names of island in uplifted areas. Many largeislands, now uplifted, still have the names they had as water-surrounded islands. By following the equidistancecurves around the locality it is possible to find out at what equidistance it was surrounded by water. Before thattime it must have been named as an island. That is terminus ante quem, TAO, for the name. The third sectiondeals with the names of vattung, which can be dated from the time of th eir rise above the sea level. A vattung, 5meters high, can thus be about 500 years old, terminus post quem, TPQ, about 1450. The studies presentedabove show that some names can be dated to the Viking Age.The third study (chapter 4) deals with the names of large islands and the colonization. The colonization period ofthe northern part of Sweden is reflected in many names of large islands containing personal names like Hertsönand Germandön. No archipelago in Scandinavia shows such an amount of names of islands containing personalnames. Most personal names are Nordic and can be compared to those in the names ending in -mark in Västerbottenand the south of Norrbotten. - Some of t he names of islands containing personal names have also beendated in chapter 3. They are among the oldest names in Nederluleå.In chapter 5 the names in the studies are put in relation to the historical and archaeological records in Norrbottenand can thus contribute to throwing light upon the colonization period of northern Sweden.
digitalisering@umu
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46

Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.

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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help managers, marketers and brand owners make informative decisions regarding the brand architecture of a company. A quantitative content analysis methodology was used along with a webpage keyword counting application (WebWords). The application was used based on the principles outlined by Corporate Brand and Reputation Analysis (COBRA), which uses a four step progressive filtering process in filtering traditional and consumer generated media. The results from WebWords were then aligned to the brand architecture strategies from the brand relationship spectrum (BRS) to gain insight as to which of the strategies from the BRS were most vulnerable to reputational damage. The study found that the branded house and sub-brand strategies were most vulnerable to reputational damage based on the number reputational hits received. The connection between the master brand and the sub-brands could cause both brands to be affected should any reputational issues arise.
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47

Petrulevich, Alexandra. "At Jómi och Jómsborg: slaviska namn i fornnordiska källor? : En etymologisk undersökning." Thesis, Uppsala universitet, Institutionen för nordiska språk, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126636.

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I denna uppsats undersöks ett flertal ortnamnsformer som förekommer i olika tyska, slaviska och skandinaviska källor och betecknar ett och samma ställe, nämligen staden Wolin belägen på sydspetsen av ön Wolin i polska Pommern. Syftet med arbetet är dels att fastställa etymologin av två av Wolin-namnen, at Jómi och Jómsborg, dels att förklara hur alla ortnamnsformer som betecknar staden Wolin hänger ihop och bestämma vilka faktorer som orsakade en sådan namnmångfald. Undersökningens material utgörs framför allt av de Wolin-namnformer som förekommer i de skandinaviska och de med dessa relaterade tyska källorna. Materialet analyseras i stort sett enligt den traditionella namntolkningsmetoden. Det visar sig att formen at Jómi sannolikt härstammar från det pommerska naturnamnet *Jǫma (˂ jǫma f. ’grop; dike’) som betecknade Stora bukten, en del av Szczecinbukten. Sammansättningen Jómsborg är en sekundär form som bildats från at Jómi enligt standardmodellen: dat. (at) Jómi > gen. Jóms + efterleden -borg. Alla ortnamnsformer som betecknar staden Wolin i primära källor är relaterade till varandra: vissa av dem är etymologiskt besläktade, vissa endast ”referentiellt”, dvs. de betecknar ett och samma ställe. Uppkomsten av ett så stort antal Wolin-ortnamnsformer kan i första hand förklaras genom att formerna i fråga har olika ursprung, att det fanns olika namnbrukarkretsar som använde olika former för att hänvisa till samma stad och att det uppstod olika stavningsvarianter och sammansatta namn under de primära formernas senare utveckling.
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48

Hodges, Stanley Keith. "Forensic Gunshot Residue Distance Determination Testing Using Identical Make and Model Handguns and Different Ammunitions." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etd/1915.

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The determination of how far a firearm was from a victim or target when it was discharged is a frequent request to crime laboratories. This determination requires test firing the firearm at various distances to compare gunshot residue patterns made during the test with patterns on the victim or target. Crime laboratories stipulate that the same firearm and ammunition used in commission of the crime must be used for this testing; however, little empirical evidence exists supporting this requirement. It was the purpose of this study to determine if there were any significant differences using different firearms and different ammunition in distance determination testing. The findings indicated that no significant differences occurred with different firearms but there were significant differences with different brands of ammunition.
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49

Wiedenkeller, Johanna. "Namnets betydelse för den kulturella identiteten hos flerspråkiga gymnasieelever." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40424.

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Individuals or families migrating between countries and starting a new life abroad has been a constant throughout human history. Sometimes, the migrants have children in the new host country; usually these children are then raised bilingually. Earlier studies show that in these cases, the children usually receive names common either in the country where they were raised, or the one(s) their parents migrated from. However, these studies typically do not analyse how this naming choice would affect second-generation individuals later in life, despite names being one of the earliest ways for individuals to form a cultural identity. The study aims to determine how the names of bilingual high school students tie together with which names they would give their hypothetical children, using a survey aimed at such students living in Halmstad, Sweden. The names of both students and their hypothetical children were categorised as “marked” or “unmarked”, judging by how many by similar names were born in Sweden, both during the years 1998-2000 and 2016-18. Out of the students that answered the survey, 45 of them were bilingual; out of them, 80% had “marked” first names, i.e. names which would be seen as unusual/foreign in Sweden. However, they suggested a total of 79 names for their future children, and out of those suggestions, 70% would be considered “marked” – a decrease of 10 percent, despite the larger name pool involved. There was also a notable difference in naming habits based on gender: very few of the students with “unmarked” names were male, but the surveyed group suggested a balanced amount of female and male unmarked names for their own children.
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50

Petrulevich, Aleksandra. "At Jómi och Jómsborg: slaviska namn i fornnordiska källor? : En etymologisk undersökning." Thesis, Uppsala University, Department of Scandinavian Languages, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126636.

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I denna uppsats undersöks ett flertal ortnamnsformer som förekommer i olika tyska, slaviska och skandinaviska källor och betecknar ett och samma ställe, nämligen staden Wolin belägen på sydspetsen av ön Wolin i polska Pommern. Syftet med arbetet är dels att fastställa etymologin av två av Wolin-namnen, at Jómi och Jómsborg, dels att förklara hur alla ortnamnsformer som betecknar staden Wolin hänger ihop och bestämma vilka faktorer som orsakade en sådan namnmångfald. Undersökningens material utgörs framför allt av de Wolin-namnformer som förekommer i de skandinaviska och de med dessa relaterade tyska källorna. Materialet analyseras i stort sett enligt den traditionella namntolkningsmetoden. Det visar sig att formen at Jómi sannolikt härstammar från det pommerska naturnamnet *Jǫma (˂ jǫma f. ’grop; dike’) som betecknade Stora bukten, en del av Szczecinbukten. Sammansättningen Jómsborg är en sekundär form som bildats från at Jómi enligt standardmodellen: dat. (at) Jómi > gen. Jóms + efterleden -borg. Alla ortnamnsformer som betecknar staden Wolin i primära källor är relaterade till varandra: vissa av dem är etymologiskt besläktade, vissa endast ”referentiellt”, dvs. de betecknar ett och samma ställe. Uppkomsten av ett så stort antal Wolin-ortnamnsformer kan i första hand förklaras genom att formerna i fråga har olika ursprung, att det fanns olika namnbrukarkretsar som använde olika former för att hänvisa till samma stad och att det uppstod olika stavningsvarianter och sammansatta namn under de primära formernas senare utveckling.

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