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1
Lin, Shu-An, and 林舒安. "Transformation of Insurance Industry - Case Study of Nan Shan Life Insurance Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rr7x72.
Full textAbstract:
碩士國立交通大學
管理學院財務金融學程
105
Insurance industry in Taiwan began from 1947, when the first insurance company started, and went through booming stage after opening to foreigner, during financial crisis in 2008, many foreign insurance companies divested from Taiwan, resulted in the change of insurance industry territory. nowadays, FinTech rise, which is another challenge to the traditional insurance industry. Nan Shan Life has been established for 54 years, and experienced all the ups and downs, this case study introducing the past and present of Nan Shan Life, exploring it’s transformation from the perspectives of corporate culture, business philosophy and customer service, also analogizing the spirit of customer-centric and people oritented will be the way to successful by business model comparison of Walmart, Starbucks and Amazon.
2
Hsu, Pi-Yun, and 許碧雲. "Life insurance company salesman Performance of wealth management - for example in Nan Shan Life Insurance Co., Ltd." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99381647812536862943.
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3
Wu, Chung Long, and 吳宗龍. "The Effect of Employee Training on Performance-Cases of Mercuries Life Insurance and Nan Shan Life Insurance Companies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wk3vaj.
Full textAbstract:
碩士國立雲林科技大學
財務金融系
107
The labor market of insurance business is marked as having high employee turnover.At the same time, the insurance companies emphasize customer service and the high employee turnover may cause the low retention rate of insurance and high operating cost.Therefore, how to reduce employee turnover through employee training program is an important issue for insurance industry.This study uses the sample of Sanshang Meibang Life Insurance and Nanshan Life Insurance to conduct the analysis.Our results show that higher training expenses relates to higher employee stability and performance.
4
Chen, Chiao Meng, and 陳巧孟. "A Study on the Factors of Turnover Intention of Life Insurance Agents－As Nan Shan Life Insurance as Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/49561045632833061269.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
97
This study integrated the related factors which resulted in having turnover intention for life insurance agents. These factors typically consisted of three dimensions. The first dimension referred to personal factors, which include job performance, personality traits, job satisfaction, and payment satisfaction. The second dimension was that of organizational factors that contain organization climate, commitment to organization, incentive system, and transformational leadership style. As for the third dimension of environmental factor, it was comprised of boom awareness and awareness of employment opportunity in marketplace. The study began with exploring what the effect that the various variables have on turnover intention, then using time factor as extraneous variable to examine how the moderating effect affecting the turnover inclination by the various variables. Study tool was that a questionnaire. The participants chosen to fill the questionnaire were the life insurance agents with the same service time selected from the 6 agency offices in Taichung, NanShan Life Insurance Co.Ltd. Taiwan. The questionnaire was filled in the months of Jan., Feb., and Apr. in a given year by the participants. The analytical method was that of simple regressions and general linear models to test each hypothesis. And the findings are as follow: Different age and different education background of life insurance agents are showing significant discrepancies on turnover inclination; It is personality traits, job satisfaction, payment satisfaction, organization climate, commitment to organization, incentive system, and awareness of boom that all having negative effect on turnover inclination; however, it is work stress that demonstrate positive effect on intent to leave; Time factor shows a moderating effect on the relationship between the variables of work performance, personality traits, job satisfaction, payment satisfaction, organization climate, work stress, commitment to organization, incentive system, and transformational leadership style and the turnover inclination. Further researches may retest (the relationship) by using the secondary information and the marketplace employment opportunities which were recognized from the boom awareness, discuss whether the work stress source of life insurance agents is caused by the macro-environment change, and systematically construct the scale of environmental dimension factor and a leadership style scale that exclusively used by the life insurance.
5
Kuo, Hui-Chuan, and 郭惠娟. "The Study on the Future Developments of Nan Shan Life Insurance Company, Ltd." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89166221168096376936.
Full textAbstract:
碩士健行科技大學
國際企業管理研究所
101
In 2008, the global financial crisis impacted the entire world. During this period all industries were faced with strong daunting challenges including the insurance industry in Taiwan. The world’s attention focused on the American International Group AIG who was forced to sell a major insurance section which was one of their golden egg companies – Nan Shan Ren Shou. It experienced financial difficulties, and periodically changing stocks. Finally in August 2011, Run Tai Group bought into Nan Shan Ren Shou and became the major stock holder and it also obtained financial control over the company. Because of the advancement of the internet, decreasing interest rates, and insurance regulating bodies implementing severe control over coverage policies caused Taiwan’s insurance industry to face a buyer saturation point that produced fewer profits. Insurance companies had to control their capital investments more efficiently as well as their management hierarchies.The main purpose of this research was to evaluate Nan Shan Ren Shou’s management style and to use related agencies data as provided by Taiwan’s Economy Research Institute, Taiwan’s Economic Newspapers, the Insurance Bureau, and the Conservatorship Insurance Developing Center, as well as related data from published research reports and past thesis as statistical references. In addition, it utilized related documentation and information that focused on Nan Shan Ren Shou’s internal and external environment to conduct advanced SWOT analysis studies to identify key points and factors for successful management strategies.By becoming a WTO member, the country’s insurance market became internationalized. Using internalization to helped increase Taiwan’s competitive ability and open up the international market. In addition, after joining MOU, Taiwan’s financial industry had the opportunity to open doors into the Chinese market. Soon after Taiwan signed the ECFA, local investors were able openly conduct business with China. Nan Shan insurance company can rely on its own marketing strategy to open up the China market which is inevitable: On the other hand, expanding its market into Southeast Asia is becoming a marketing necessity. The insurance industries owns tremendous amount of capital to invest in that market. Nan Shan has many choices to invest in various opportunities such as government bonds, stocks, government funds, real estate, and loans etc. but Nan Shan has to balance its investment portfolio between negotiable securities and real estate. By pursuing this strategy, it is believed that Nan Shan will open up a brighter future in insurance industry.
6
鄭昭賢. "Blue Ocean Strategy of Life Insurance Companies after Global Financial Crisis-A Case Study of Nan Shan Life Insurance Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7g7ktm.
Full textAbstract:
碩士國立交通大學
管理學院高階主管管理碩士學程
103
From 2008 to 2011, through tough process, Nan Shan Life is the biggest financial institution’s merge throughout R.O.C history, it’s also the most restrictive transaction. It’s a great honor for me to witness and expect “Every cloud has a silver lining.”. I’m glad to record the history through this thesis. It’s 100 years between the Revolution of 1911 and the first year of new Nan Shan Life in 2011. It’s maybe the arrangement of the God, a new start. I studied for three years in National Taiwan University Library and got certifications of CPAs and CSIA in 2011. Having the great things, I write the thesis to think about what’s next step. With GDP growth less than 1% for two consecutive years, ratio of having insurance coverage is over 223% and low interest; all of them are outside threats. Taiwan has already become an aging society. They’re outside opportunities that life insurance companies become business-like social enterprises and evolution of bank distribution of insurance. I’d like to take this opportunities to find out Blue Ocean Strategy of Nan Shan Life.
7
Chen, Yushu, and 陳育澍. "Exploring Knowledge Sharing Intention of Insurance Agents with Big Fives Theory In Nan-Shan Life Insurance Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/62467948954614965999.
Full textAbstract:
碩士僑光科技大學
資訊科技研究所
99
Due to the training and operational factors for an insurance broker, industry systems and the provisions for the professional information of an Insurance Salesman are very different from other occupations of industries, also the training is quite different. From the personal studiey, we tenow that of personality would certain effect the results of knowledge-sharing. The purposes of this study as follows: 1. Investigating the relation of personality to knowledge-sharing willingness. 2. Investigating the personality of higher-willingness to knowledge-sharing. This research uses questionnaire survey as a procedure. The subjects of the study are from Nan Shan Insurance Company. The questionnaire includes three main parts, personality, knowledge-sharing and personal information. The grand total provides 500 copies, recycling effective 307 questionnaires, deducting 281 invalid questionnaires, the effective questionnaire recycling a rate 56.2%. After analyzing by SPSS12, we found the sample of the personality centralizes at affinity and extrovert, and the samples of the extrovert are more than affinity. This situation may be relevant to choosing staff in the insurance, educational training and culture organization. In the other hand, the salesmen need to face a lot of frustrations, and therefore it forms a natural selection in this environment, it will eliminate other personality from general business, the interaction with colleagues and boss is also a competition. So under this culture organization, the member in the organization will encourage and push each other through the company competition and the target of the organization. They create an environment to affect those staff, and stimulate them to develop a personality which is suitable to the environment, it is consistent with a contention which is the environment will influence a person. So it will become a virtuous circle and automatic sifting organization.
8
Cheng, Chengyi, and 鄭正一. "A Study on the Property and Life Insurance Co-marketing － Nan Shan Life Insurance Company and AIU Insurance Company Taiwan Branch as an Example." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/62893833990348980070.
Full textAbstract:
碩士國立高雄第一科技大學
風險管理與保險所
91
Before the life insurance employee only undertook the sale of the life insurance, they couldn''t stride over to the property insurance, but since Year 1998, Taiwan government opened the property and life insurance co-marketing, the registrations for the number of the property insurance salesman increase, also bring the growth on the achievement for the property insurance company. But for the property insurance company, how to let the life insurance employee understand the mode of operation on the property insurance company, how to face the product marketing, training, settlement of claim of the property insurance handle etc., how to inquire the life insurance employee at face the property insurance marketing on the problem and harassments, to be used as the property insurance company and life insurance company refer for the property and life insurance co-marketing. Theis study is based on Nan Shan Life Insurance Company and AIU Insurance Company Taiwan Branch. In this research, we analyzed the life insurance employee''s attitude for the property and life insurance co-marketing. This study surveyed 800 questionnaires totally for the life insurance employee and got back 578 effective questionnaires. Through this study, the major conclusions are as follows： 1.There exist significant differences for the life insurance employee personal basic data in the product marketing, price orientation, service feeling. 2.The life insurance employee in the property and life insurance co-marketing have higher approbation, with the male life insurance employee、lower work years in the life insurance、the property and life insurance marketing seniority below a year or have the property insurance salesman license, central part regional life insurance employee. 3.The average monthly income of month is higher; the title is higher and undertakes life insurance seniority that is longer, for the satisfied degree of the property insurance company more bad. 4.There exist significant differences for personal basic data of the life insurance employee and have the property and life insurance co-marketing experience for the settlement of claim transaction, marketing, training and jobs payment.
9
游家瑞. "A study of outdoor employee retirement scheme for life insurance companies in Taiwan:the case of Nan Shan life insurance and ING Antai life insturance." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/72339248969075691256.
Full textAbstract:
碩士國立政治大學
經營管理碩士學程
92
Following the trend of internationalization and deregulation, many new life insurance companies were set up in Taiwan under such circumstances. As a result, competition intension was driven all around the market. In view of the changes of economic conditions and profitability, which are increasing the operation cost, life insurance industry move towards the industry realignment as well as arising mergers and acquisitions. More than ever, life insurance industry shall enhance not only the development of organization but also the efficiency of the use of human resources in the future to retain the business profit as the competition intensifies. In consideration of the labor relationship and benefit, the Labor Standards Law in Taiwan was announced by the government. Insurance industry has also been applied since April 1st , 1998 but made a serious impact in life insurance industry even caused the demonstration of outdoor employee. This paper is trying to analyze the problems of current implementation for Labor Standards Law and hope to purpose the solution regarding the application of outdoor staff for life insurance companies. Life insurance companies should specifically focus on the retirement plan for outdoor employee in advance. The benefit of retirement plan is based on the accumulation of time period and compound interest . Therefore, the retirement scheme should encourage outdoor employee to meet with requirement of incentive system and to receive more efficiency in using human resources as well as to optimize their creation of successful performance. The purpose of this paper is to review the development of labor pension scheme and to analyze the appropriateness for the implementation of Labor Standards Law. This paper uses two real cases as sample: Nan Shan Life and ING Antai Life on the basis of their history, operating concept, organization and the specialty of outdoor employee to study for the retirement scheme of outdoor employee in life insurance industry. This paper also evaluates the impact and influence for the application of outdoor employee under Labor Standards Law for life insurance companies to provide conclusions and recommendations for reference in this aspect. Keywords : outdoor employee, retirement scheme, labor standards law, Nan Shan life insurance, ING Antai life insurance
10
Hsiao, Chen-Nung, and 蕭振農. "To probe deeply into the Customer Relationship Management strategy and operation flow of life Insurance.-ex. Nan Shan life Insurance Co, LTD." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57848760529163675363.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
91
Abstract To probe deeply into the Customer Relationship Management strategy and operation flow of life Insurance. - ex. Nan Shan life Insurance Co, LTD. Due to the well development of information technology (IT) during the recent years, the clearance of the contents and knowledge as well as the price offered of life insurance caused the dramatic competition in this industry. The commodity of life insurance is only an intangible contract , it has to be relied on the operation combining with company image, reputation and the trust from customers for long term. Also they are the promise and responsibility to their clients. The marketing of life insurance is different from the other industries , it is an intangible deal. Owing to the variation of the whole environment comes the drastic competition, life insurance is the buyer’s market oriented instead of seller’s . It says the cost to create a new account is about 6 times or even 5 less or 10 more to maintain an old customer. Therefore, this industry has to pay more attention on the current accounts on hand and try to attract new clients to be owned gradually. To look for a break through as the task of the greatest urgency at present is to make good use of Customer Concept, which is to take good care of the CRM, to enhance customers’ loyalty and satisfaction as to keep our clients and wish them also to introduce new accounts for us. Therefore, CRM is the most important part of life insurance. Previousely most of the customers’ data base is incomplete. Now it is the e century, we can take the advantage by using the IT service to do a good CRM one to one deeply as to cope with the competition. To look into the 21th century, now the form of customer group is varied, the market is also different, they reform the market direction of life insurance industry as well—from the commodity oriented to the customer base. Besides, the insurants now expect the value of commodity and service much more than before and also very sensitive to them. They would like the custom made offer, voluntarily to participate in the offer, they no longer accept the offer passively. Consequentially, we have to make the design-in service and one-to-one commodity as our new marketing strategy. Following is the planning on CRM case study—How to cite the 4 big steps of Pepper & Roger’s Model and 5W to probe the execution of tactic and operation flow, meanwhile, to learn and to execute the 4 conceptions of Customer Process Cycle Model to achieve the company strategy target of this CRM case. The findings through this research are : 1. Nan Shan Life Insurance Co, LTD. especially stress the function and operation of Call Center and result in the significant achievements. It is the most important area and elite of CRM. 2. By the CRM system integration and collecting the customers’ information from time to time, the system can understand the customer’s value and update it. Moreover, with the concept and technique of CRM Data warehouse and Data mining, it can record and analysize the customer’s behavior mode then look for the target market as to correct the strategy of service and marketing in time(to carry out the project marketing) 3. In regards to the customer segment, according to the items of those information that Nan Shan Life Insurance Co, LTD. searching and collecting, it is not easy to make out the customer value-based and only can segment the customers by Need-based. Moreover, it is uneasy to find out the value of effective segment customer for company, but, it can rely on customer’s demand to look for suitable service and commodity to your customers. 4. As human is the main motive for interaction between insurance and customer, sales rep. is acting a key role in this business. The CRM system of Nan Shan Life Insurance Co, LTD. requests the rep. to have the deal done by using the e-tooling and IT. They are pretty successful in the efficiency. 5. The skeleton of IT in CRM is very intact, which provides extensive channels for data surfing. Do pay the attention on insurant’s servicing articles and convenience, direct contact with customers and do the best to find the chance to contact your customers. There are so many ways to communicate effectively with the customers by science and technology, no space-time limitation on communication: （1） www.nanshanlife.com.tw （2） E-mail （3） Telephone (Call center) （4） Cellular phone news flash （5） Sales representatives （6） Mail or DM 6. The construction of e-tooling in Nan Shan life Insurance Co, LTD. is perfect. It is also excellent on providing the design-in commodity and servicing. There have been 10 marketing projects presented within one year, they are all P/S after the analysis from customer segment. However, the training for the outside field sales reps. has to be re-inforced because there were too many projects presented within a short period of time, they can not comprehend completely duly and fail to become CI and CK then it will change the customers’ purchasing habit. 7. The customer’s information will not be complete collected in case the rep. is not practicable in the operation of CRM. The following proposals are brought up after the research: （1） To share the company current situation and various information with the insurant via e-mail or internet, such as the operation of investment. To deem your customers as the stock shareholders or partners, you will get the trust from your accounts. On the other hand, they will also be proud that they are the insurant of Nanshan. Life Insurance. （2） Recommend to use ES From 2002, the reps. prefer to deal with the investment insurance policy. If the education system can combine with the ES to do the financial planning, you will be a financial specialist soon. （3） Rep. is the interface to communicate with customers, while, there is always no good performance on those activities for projected commodity with the less bonus. It can link up with the campaign of balance score card to evaluate the performance and give the pressure on rep. to achieve the execution efficiency and target of CRM. （4） Nan Shan Life Insurance Co, LTD. does not only have a very good performance on the 4 steps of CRM flow but also can be pattern for those companies in the same business who would like to achieve company target by the way of CRM. It can be even perfect if they can consider their own company culture, background and market demand then modify a bit to be their own.
11
WU, WEN-JR, and 吳文哲. "Research on the relationship between life insurance salesman incentive system and organizational commitment - A Case Study of Nan Shan Life Insurance Kaohsiung Branch." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/68b2qj.
Full textAbstract:
碩士國立高雄師範大學
成人教育研究所
103
The main purpose of this study is to explore the correlation between incentive system and organizational commitment for the life insurance salesman. We adopt literature review and questionnaire as the research methods, and about 1500 life insurance salesmen in Nan Shan life insurance of Kaohsiung branch (including district manager, assistant manager, director and salesman) are the parent group to conduct a sample survey. The research tool is a self-revised questionnaire, “the survey of life insurance salesman incentive system and organizational commitment.” We sent out 275 questionnaires, 226 effective questionnaires were received, and the rate efficiency was 82%. We used SPSS statistical software (Chinese version) to analyze the data, including description statistics analysis, independent t-test, one-way ANOVA, Pearson’s product-moment correlation analysis, stepwise multiple regression analysis. The results of data analysis provides the following conclusions: 1. Life insurance salesmen in the incentive system presents “above average” degree of consciousness feeling, and “external non-financial rewards” is the highest level of perceptual experience. 2. Life insurance salesmen in organizational commitment presents "above average" degree of consciousness experience, and “the value of commitment” is the highest level of perceptual experience. 3. With the following factors, including (1) as a district manager, (2) seniority between 4 and 6 years, (3) the average monthly income of the first year premium is between 60,000 and 120,000 (less), (4) the average monthly income of the first year commission is 90,000 (more), (5) the average monthly number of recruiting is between 4 and 6, (6) the average annual income is 1.21 million (or more), the life insurance salesmen at the "incentive system" perceptual experience is higher than others. 4. With the following factors, including (1) unmarried, (2) as a assistant manager, (3) the average monthly income of the first year commission is between 60,000 and 90,000 (less), (4) the average monthly number of recruiting is between 4 and 6, the life insurance salesmen in "organizational commitment" consciousness experience is higher than others. 5. There is a high degree of significant positive correlation between “incentive system” and “organizational commitment” of life insurance salesman. 6. Life insurance salesman’s “incentive system” has a significant predictive power towards “organizational commitment”, and “external-financial rewards” is the best predictive ability. Based on the findings, we proposes specific recommendations and practices for life insurance companies and life insurance salesman as a reference on working practice and follow-up studies.
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Lien, Yen-Chieh, and 連彥婕. "How Public Relations Builds Corporate Brand Image- A case study of Nan Shan Life Insurance Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/92581356107788025728.
Full textAbstract:
碩士銘傳大學
傳播管理研究所碩士班
98
With updating of technology, marketing tools of goods are becoming increasingly diversified, consumers have to face many kinds of messages almost daily, in the case of highly competition, many enterprises have been gradually put their resources into the establishment of long-term relationships with consumers and build their own brand image, hoping to improve in the past focused on short-term sales volume of goods. “Building and disseminating favorable image” is the basic object and task of corporate public relations. Corporate brand image is good or bad, management of corporate public relations plays a key role. Therefore, enterprises try to use public relations to build corporate brand image, it must have a clear direction and integration of strategy, because the brand image does not have substantial visible features, it is an invisible force, we should be more careful when we deliver and maintain it. Especially for the insurance industry, invisible features of goods become a reason that they must value corporate brand image. Nan Shan Life Insurance Company won RMIM “The Best Famous Life Insurance Company”, “The Best Agent”, “The Best Claim and Service” and “The Most Recommendable Life Insurance Company” awards in 2008. In 2008, Nan Shan Life Insurance Company coincided with the financial crisis of AIG. AIG sold Nan Shan in 2009, then Primus strategic holdings became a new owner. Because Nan Shan agents requested national provident funds through various channels, the social perceptions of Nan Shan face challenges. Nan Shan Life Insurance Company faced an unprecedented crisis of confidence in 2009, but Nan Shan had managed life insurance in Taiwan for 47 years, it still won many awards. The achievement of Nan Shan Life Insurance Company values and manages brand image is obvious. In this research, Nan Shan Life Insurance Company is a case study. Using a case study of qualitative research and in-depth interview to obtain primary data, supplemented by secondary data to explore how Nan Shan Life Insurance Company uses corporate resources to build brand image, and Nan Shan Life Insurance Company presents their brand image of PR campaigns. By the final research results, to provide specific recommendations to the insurance industry and even in the general business, in corporate public relations and corporate brand image whether there is a new management orientation, where you can strengthen and improve. The results suggest that corporate public relations of Nan Shan Life Insurance Company are divided into internal and external public relations, the core concept of corporate brand image is "integrity first, service first", this concept completely through the enterprise''s internal and external and brand image of PR campaigns. The target audience of internal public relations are staves, external public relations are college students, youth and children. When the corporate manages public relations, corporate’s internal and external position and concepts need for consistency. When decide the brand image should be combined with corporate culture and business, for the promotion and maintenance of brand image, it must have long-term plans.
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Wang, Li-Chuan, and 王麗娟. "The Private Equity fund in the insurance business purchase Case Study- Nan Shan Life Inssurance Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/81497202203355875622.
Full textAbstract:
碩士國立交通大學
管理學院碩士在職專班財務金融組
99
In recent years, the international money market most noticeable development, regarded Private Equity Fund and Hedge Fund are fast growth. Private equity fund in recent years to invest the region, besides the US and Europe, carries on the investment positively in Asia. After 1997 financial turmoil of Asia, private equity fund to seize the chance to enter Asia on a large scale, object of the head locking for Chinese and the South Korean Enterprise. Based on the statistical figure, in 2009 private equity fund to be possible to invest Asia's capital investment to amount to 2,830 hundred million US dollars, 2008 2,600 hundred million US dollars increased approximately 9%. In 2009 invests region proportion Asia accounts for 80%. At present in internationally enlivens private equity fund by the Carlyle Group, KKR (Kohlberg Kravis Roberts), the Blackstone Group, the Texas Pacific Ocean Group, the GS capital partner and so on most to have the scale. The thesis paper take private equity fund and the insurance business purchase as a main subject, picked the case study way, discussed private equity suitability of the fund merger and acquisition insurance business, and take purchased and took over the correlation theories and the domestic and foreign literature as the foundation, the application enterprise valuation the way is the tool, in view of private equity fund to purchase and take over the Nan Shan Life Inssurance Company case to carry on the appraisal. In enterprise appraisal literature, evaluation model very many kinds, the research discovered that discount the cash flow and the Multiplicator law result can respond enterprise true value, however this research case Nan Shan Life Inssurance Company are not sells on the public market, also has not had the scale relative same business to be possible to take the appraisal datum, therefore this research use Discount Free cash flow Model (FCF) to evaluation the case enterprise The enterprise continues forever the concept which operation, is more obvious in the insurance business, because the insurance business are need the long-term operation, continues forever investor to suit the investment insurance business, what but private equity fund investor to expect after a period of time, may make a profit, by the beforehand material statistics, private equity fund mostly is not hold company for a long time, holding period is 5-7 years, holding for a long time few, private equity fund like to operat insurance business, as to the long-term operation angle, quite does not suit private eq uity fund.
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Huang, Chun-Che, and 黃俊哲. "The Relationship between Corporate Image and Customer Loyalty - An example of Nan Shan Life Insurance Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/86834261108668792168.
Full textAbstract:
碩士逢甲大學
經營管理碩士在職專班
98
Due to a series of financial turmoil from U.S. sub-prime loans to the collapse of Lehman Brothers, people’s confidence on large companies has also collapsed. American International Group (AIG), the largest insurance group in the world, had also experienced financial crisis, and subsequently sold Nan Shan Life Insurance, AIG’s subsidiary in Taiwan. This study adopts the questionnaire approach to customers of Nan Shan Life Insurance, analyzing the corporate image and customer loyalty, evaluating customer confidence, customer satisfaction, sales people professionalism, and parent company financial situation. This study shows that the customer loyalty is directly proportional to the corporate image. In addition, confidence and satisfaction on sales people’s professionalism is also directly proportional to the loyalty to the company. In contrary, the loyalty to the company did not exhibit a direct relationship with the financial situation of the parent company.
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Wei, Chia-Yu, and 魏家榆. "Nan Shan Life Insurance foreign currency receipts and payments of the non-investment-type insurance marketing business research and analysis." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/fmcr7r.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
101
In the development and evolution generated, Taiwan’s life insurance industry has exceeded its typical business model by providing a well-diversified portfolio commodity but yet an illegal sale in Taiwan years ago, no secure by the government law. The greater investments to the foreign currency denominated policy and offshore mutual funds make Taiwan investors become fiscally internationalized but also face the risks of litigation under the jurisdiction of foreign court where the policies have been held. The Life Insurance Association Of The Republic Of China had striven for the business of the commodity of Foreign currency receipts and payment of the non-investment type insurance policy to fulfill the demanding of the allocation of foreign currency assets and the multiple insurance planning, he case company of this thesis has gained the allowance of operating such business by the end of 2009. Base on the development process of the commodity, the proclamation and revision of the decree, a further analysis to its various types and characteristics has made. Meanwhile, thru the in-depth interviewing with the business executives of the case company, to investigate the needs of their high property clients, and the future development plans of the company,so to enhance its marketing competitiveness accordingly. Thru the research found, accommodating with the advent of low interest rates and the economic liberalization trends, Foreign currency receipts and payment of the non-investment type insurance policy is acting a very important role in asset allocation on Taiwan people, the high property clients have assets planning demands, the retirement commodity market is growing big, only to speed up the job training and more positive controlling the market, in order to keep growing to win.
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Liu, Pi Lin, and 劉碧鈴. "A Research of The Coaching Program for Life Insurance Solicitors- To Take Taipei District of Nan Shan Life Insurance Co., Ltd. As an example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/03970536616611575060.
Full textAbstract:
碩士淡江大學
保險學系保險經營碩士在職專班
95
In recent years, because of the enforcement of the financial Holding Company Act, the financial market has a huge revolution. The big difference for life insurance industry is an emergence of multiple marketing channels. Is there any obvious change for customers to purchase insurance products under the current market situation? How to find out a good solicitor for consumers to buy life insurance products amongst a variety of the marketing channels?How does the life insurers train solicitors with competitiveness? Is it helpful to increase the increase the Retention by means of the manpower selection criteria, training program and incentive scheme? There are five purposes of this study as follows: 1. To study the important factors and achievements of a successful insurance company in respect of the manpower selection criteria, training program and incentive scheme. 2. To stuey how a life insurance company whose sales force mainly relies on solicitors improves his advantages and increase his competitive ability. 3. To study how a life insurance company build up the manpower selection criteria, training program and incentive scheme in order to increase soliciators’retention. 4. To study how a life insurance company build up the manpower selection criteria, training program and incentive scheme in order to increase soliciators’retention. 5. To study whether the manpower selection criteria before employment and on-job training, regular incentive scheme are largely helpful to increase soliciators’retention. The target of this study is the solicitors of Nan-Shan Life Insurance Co. Ltd. in Taipei area including Taipei city and Taipei Hsie0 based on 500 questionnaires. The 429 valid questionnaires amongst 458 are further analyzed by the software tools of Microsoft Office Excel and SPSS110.0 Chinese version. In the final section of this study is to submit the conclusions and suggestions to the following parties in respect of the manpower selection criteria, training program and incentive scheme: 1. Solicitors 2. Insurance company and its liaison offices islandwide
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Chung, Ting-En, and 鐘葶恩. "A Comparative Study on Employee Training and Promotion Systems of Foreign Life Insurance Company in Taiwan - A Case Study on AIG Nan Shan Life Insurance and ING Antai Life Insurance." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09832798372956602072.
Full textAbstract:
碩士銘傳大學
國際事務研究所碩士班
97
The continuously entering of multinational insurance companies has brought enormous impact to the entire insurance market in Taiwan. Talent is an important asset for most companies in, especially in the insurance industry which is composed of people and a paperwork procedure. The main purpose of this study is to discover how significant the employee training and promotion system have influenced multinational insurance companies. On a base of qualitative research, this study was examined by using the AIG Life Insurance Company and ING life insurance companies as cases. Through reviewing literatures and conducting in-depth interviews, this research has ultimately summarized what the containers have been involved in and what the difference between the two multinational insurance companies, and also proposed the most important suggestions for this study. Based on an in-depth approach, this study has reached essential conclusions. The operating mode of insurance companies has changed from an originally relational model, to a professional model now. In order to serve enormous clients, both of these two companies have been emphasizing the employee training and focusing to develop professional knowledge of the employees. For promotion system, sales performance is the main index for promoting an employee. Moreover, management ability is also an importantly considered element for evaluating entire efforts of a supervisor. This study has also found a obvious difference between these two companies, that is, the ING company has a special promotion channel called for their employees who have no aspirations for an executive position, but the AIG company does not. According to the conclusion of this study, we can simply understand there is still difference of management concept of these two companies even through they both are result-oriented companies.
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TsaiChia-Hsuan and 蔡佳璇. "The Research of Supporting Customer Values’ Resolutions with Data Warehousing－Study of Nan Shan Life Insurance Corporation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34566534992476152487.
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碩士崑山科技大學
企業管理研究所
95
Stepping into the 21st century, Information Technology has reached a new era, and its market competition has become hotter than ever due to the request for higher standards. To all corporations, their means of survival is profits. The source for profits are customers; may it be business clients or individual consumers. Domestic insurance industry’s tactic on customer relationship has developed into using IT as a tool for Customer Relationship Management. 21st century is (e 世代), naturally, the information technology is advancing into a powerful tool, but the merging of the (CRM) and (IT) has to first unify the company’s business strategies for it to be successful. New Information Technologies such as the Internet 、Data Warehouse、Data Mining and IA has matured. They rely on strong interaction with the consumers to gain an edgy on the competition with other forms of communication. The goal of the company is to use the advantages that the IT provides so that it will stand out from the crowds. International Data Corporation 1996 memoir pointed out that, In the past succeeded establishes the material warehousing in the middle of the enterprise, its three year average ROI (Return on Investment) reached as high as 401%, in which even has 15% to surpass 600%.Obviously the enterprise establishes the superiority which the material warehousing institute possibly produces indeed is quite astonishing. After this research discovery, the Mt. Na person uses the material to store in a storehouse the biggest use long-lived, is must be able the conformity various subsidiary companies material, lets the servicer help the customer quantity body making to order integrity to manage finances the plan.But for will achieve forever twists goal of for a long time the management, will impel the CRM marketing strategy continually, will provide the customer using the information science and technology the multi-dimensional service pipeline
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Fan, Pin-Pin, and 范嬪嬪. "Study on Brand Image, Perceived Quality and Loyalty of Nan Shan Life Insurance after Transfer of Franchise." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/4cy999.
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碩士國立虎尾科技大學
經營管理研究所在職專班
101
In insurance industry, Nan Shan Life Insurance has been performing excellently; its operation was stable and financial structure was complete. However, in Financial Tsunami in 2008, the company was affected by the deficit of parent company AIG. Postponed process of selling seriously influenced the business development. The sales thus dropped and it even caused confronting positions of labor-management, resistance of labor union, rumor of layoff, etc. Business teams were collapsed and clients were increasingly concerned about contract termination and extension risk. From the perspective of consumers, this study probed into brand image, perceived quality and loyalty after transfer of franchise of Nan Shan Life Insurance. A questionnaire survey was conducted by purposive sampling, and the valid return rate was 87.6%. The data were analyzed by SPSS, descriptive statistics, t test, variance analysis, reliability analysis, factor analysis, and regression analysis. According to the empirical result, consumers with different demographic variables have significant difference on brand image, perceived quality and loyalty. Brand image positively influences consumers’ perceived quality. Brand image positively influences consumers’ loyalty. Perceived quality positively influences consumers’ loyalty. Brand image and perceived quality positively influence consumers’ loyalty. Based on the results, suggestions are proposed for managerial implications.
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Chen, Chao Fei, and 陳昭妃. "Strategic Pay - A case study of the salesman''s recognition in Nan Shan Life Insurance Co.,Ltd." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/61654403337482968858.
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CHIN, WANG YANG, and 楊錦旺. "The Life insurance company executes study of the section 404 of the Sarbanes-Oxley result-take the Nan Shan Life insurance company as an example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/75135062028483753784.
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碩士東海大學
管理碩士在職專班
97
Respond of a series of well-known enterprise company financial scandals, the Sabanes-Oxley Act of 2002 was born. The company internal control system has been towarded to another new boundary. The importance of the internal control system to an enterprise, likes the influence of education system to a country. Maybe we couldn't see a short time profit from it. However, it is absolutely essential to have the internal control system to create shareholder's interests maximization in a long-term stability. This research adopts the individual case study by choosing a well-known enterprise in Taiwan region. It has already implemented the Sabanes-Oxley Act of 2002 currently, the Nan Shan Life insurance company. In order to understand and analyze the performance of the Nan Shan practice on the section 404 of the Sabanes-Oxley Act of 2002, a correlated research will be also discussed through this study. There are some main conclusions. (1). The new internal control system and the old are complement each other, to make the amount of Key-Control. From 818 in 2005, it drops to 293 in 2006, has fully reduced by 64%. (2). Decreasing the number of the error item, SAD was 43 in 2005, and it dropped to 31 in 2006. (3). It promotes the company's rating credit from "AA" in 2005, up to "AAA" in 2008. (4). The premium expenditure of re-insurance rate apparently dropped to benefit its financial. Some suggestions to execute the section 404 of the Sabanes-Oxley are recommended. It is necessary and important to execute the internal control system to audit and control through IT beside manual. A complete intelligent auto control IT system is the way toward the long term profitability.
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Huang, Ya Min, and 黃雅敏. "The Impact on the Enterprise Image and Service Quality of Foreing Life Insurance Companies on Consumer’s Purchasing Intentions－A Case Study on the AIG Nan Shan Life Insurance, ING Antai Life Insurance, and Prudentaial Life Insurance Company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/99467075551916485031.
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碩士大葉大學
國際企業管理學系碩士在職專班
97
Many foreign life insurance companies are attacked by the global financial crisis in 2008, which lead to serious crunch of their finance system. Their subsidiaries companies in Taiwan are also influenced by the crisis. Research in this field is focused on consumers’ buying desires which are influenced by corporate image and service quality of these foreign life insurance companies. The study result is applied to expand life insurance business of local companies (to influence). The data was collated and analyzed according to the consumer who purchased the life insurance from foreign insurance company in Chunghwa area. 450 consumers were given the questionnaire to complete and return, which ensured 388 respondents, about a 86,2% response rate. After evaluation, there are 37 ineffective questionnaires and 351 effective questionnaires respectively. The study comes out the following results based on investigation of previous research and statistic analysis of relationship among corporate image, service quality and consumers’ buying desire. 1.The better corporate image of foreign life insurance company is lead to higher buying desire of consumers. 2.The customer has positive reaction of service quality when the foreign life insurance company with good corporate image. 3.The service quality of foreign life insurance company has extremely positive influence of consumer’s buying desir. 4.The service quality has intermediary effectiveness between corporate image of foreign life insurance company and consumer’s buying desire. 5.The demographic variable shows the remarkable recognition difference when consumer is influenced by foreign life insurance company’s corporate image and service quality. The above suggestions are based on study result, which can be the reference for improvement and reinforcement of corporate image and service quality.
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Tsai, Ching-Hua, and 蔡靜華. "Identity Attractiveness, Consumer’s Identification and Its Consequences: Study of Chinatrust Commercial Bank and Nan Shan Life Insurance Corporation." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/26686471007664812898.
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碩士東吳大學
國際貿易學系
93
Related research in organizational behavior suggested that organizational commitment positively related to organizational identification. In recent years, it was proposed that consumers might have identification with specific organizations, such as highly recommended company or famous organization. Social identity theory was mainly applied to discuss employees’ interaction with their employed organization, seldom applied to explore consumers’ relationship with businesses or institutions. This research used “identification” construct tried to explore consumers’ mental willing in make relationship with business. With social identity and organization identification, the research tried to framework the identity attractiveness, identification and its impact on outcome variables. Data were collected from financial industry for empirical examination. 600 useful questionnaires were put into analysis with factor analysis, regression and t-test statistic tools. Research results focused that four hypotheses were supported. Identity attractiveness is the determinant variable which affects consumers’ identification with specific company. With higher identification, consumers have higher loyalty to specific company, higher tendency of altruistic behavior and customers recruiting. It is important implication for marketer to enforce identity attractiveness, and identification, to induce positive favorable consumers’ behavior.
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Chiang, Tsai-Te, and 江再得. "The Factors of Buy-again for Nan Shan Life Insurance Company's Customers: Case Study by Analytic Hierarchy Process Method." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/st34d7.
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碩士嶺東科技大學
高階主管企管碩士在職專班
102
This study taked Nan Shan Life Insurance Company for example, research the relationship between service quality and customer repurchase cognitive factors related to Nan Shan Life Insurance for reference. In this study, a questionnaire distributed consumers to understand consumers the opportunity to purchase life insurance and repurchase factors; payment service personnel questionnaire focused on the understanding of consumer services, thus helping new staff quickly filled, to avoid wasting resources, education and training, and reached a high retention rate; and the lifting of the market share.
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TIEN-MEI, CHANG, and 張添美. "Applying Analytic Hierarchy Process and Delphi Method on the Analysis of Key Characteristic Features for Top Insurance Salesmen：the example of Nan Shan Life Insurance." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/a7k453.
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碩士致理技術學院
服務業經營管理研究所
100
The aim of this research is to investigate the personality trait of becoming top sales. The study is carried out through the used of questionnaires which are answered by top sales from one single life insurance company. The data is then analyzed by using Delphi method and AHP method. The result will be used in two ways. Firstly, it will be provided to newly joined sales to evaluate if they have the chance to become top sales in the selected life insurance company for their future job prospect planning. Secondly, those factors will be provided to the sales recruitment department as a basis for selecting the appropriate sales in future. Keywords: Personality trait, top sales
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Yang, Lo Kai, and 羅凱揚. "A Study of Developing a Non-enforceable Implementation Matrix for Enterprise Mobilization: The Case of Taiwan’s Nan Shan Life Insurance Corporation." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/92606103611421484809.
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博士國立臺灣科技大學
企業管理系
92
Enterprise mobilization refers to the provision by an enterprise of the means for its employees to update information at any time and any place through the use of a wireless network system and related equipment. The implementation of enterprise mobilization can be separated into two main methods, non-enforceable and enforceable. Non-enforceable implementation refers to those situations where, although an enterprise encourages its employees to use a mobilized system, it does not enforce such use, whereas, the reverse is true in the case of enforceable methods. Since this is a relatively new research topic with very little previous research having been undertaken in this area, this paper employs a triangulation. This method enables integration of both quantitative and qualitative data, to investigate the critical success factors (CSFs) for the implementation of non-enforceable mobilization by enterprises. The data is collected by means of in-depth interviews with corporate managers and specialists from 29 enterprises and comprises of 126 samples of employees currently using mobilization systems. The study reveals a total of six CSFs for the implementation of non-enforceable mobilization by enterprises, comprising of: (1) cooperation with a good solution ‘value added reseller’ (VAR); (2) appropriate planning and the support of senior management; (3) user participation and minimization of any resistance to the installation of the system; (4) open communication channels; (5) enhancement of the understanding of mobilization itself and of employee requirements; and (6) effective mobilization equipment. And this study also developments a non-enforceable implementation matrix for enterprise mobilization to support their decision-marking processes concering the introduction of mobilization.
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Chan, Shu-Ling, and 詹淑玲. "The relationship among service quality, corporate image, customer commitment and customer loyalty- A case of the Nan Shan life insurance company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w8qf6k.
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碩士國立臺中科技大學
企業管理系碩士班
106
Gross national income is an important indicator of overall economic activity. With the vigorous development of economic diversification and the application of financial technology, the demand for financial insurance products and service quality has also increased relatively. The insurance industry is mainly oriented to customer service, and customer satisfaction and trust are the key to linking insurers with customers. In order to understand the factors that influence the customer loyalty of the insurance industry, this study combined the theories of service quality, corporate image, and customer commitment to explore their impact on customer loyalty, and used insurance users of Nan Shan Life Insurance as the example to make discussion. In the collection of questionnaire data, this study used the structured questionnaire design to conduct surveys through online questionnaires and field questionnaires. A total of 270 questionnaires were issued and 265 were recovered. After deducting the invalid questionnaires, 257 valid questionnaires were actually recovered. The validity，reliability and regression analysis were used to examine the hypothesiｓ iｎ this study. The results of empirical analysis show that when there is a good service quality and corporate image, customer commitment increases. With high customer commitment, the customer loyalty is also high. Based on the research results, this study proposed managerial implications and suggestions to future studies. The findings can serve as references for the future development of insurers.
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Tseng, Yi-Ju, and 曾意茹. "The Study of the Managerial Competencies for Senior Managers in Insurance Dealer-the North Taiwan Regional Managers of Nan Shan Life Insurance Company as Case Study." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/56882426856890616299.
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碩士國立宜蘭大學
人文及管理學院高階經營管理碩士在職專班
105
Recently, since the beginning of 21st century, financial industry has expanded comprehensive capabilities to related potential realms and modified marketing strategies with universal business models, leading the augment of trade marketing among an economy, the increase of product diversity and the improvement of professional knowledge for all personnel in insurance marketing as well for common denominators. This research studied the required managerial competencies for senior managers as an insurance dealer to accomplish the objectives and/ or tasks by leading a team to overcome difficulties and challenges in a such highly competitive market nowadays. According to the definition of the managerial competencies model, we summarized five main managerial-competency clusters, including goal and action, organization leadership and development, professional skill, cognitive cluster and personal traits cluster. Besides, there were fifteen dimensions, involving terms as achievement, initiative, team leadership, team influence, team and cooperation, developing others, professional knowledge, professional skill, learning capacity, confidence, information searching, analytical thinking, conceptual thinking, and, finally, decisiveness and personal traits. We investigated the managerial competencies for senior managers in insurance dealer possessing relatively significant performance by adopting the in-depth interview in the qualitative research method, and to interview these managers in the companies of interest for case study. The records of the interview were analyzed and summarized to the competency clusters, the dimensions of competency and the behavior index, for the further discussion. As the results presented here, we found that the organization leadership and development cluster and the sub-competencies for team leadership, team influence, team and cooperation, and developing others were most significant characteristics in managerial competencies for senior managers in insurance dealer presenting highly positive feedback to their vocations. According to the results of the analysis of in-depth interviews and conclusion from this study, we could provide useful and some criterions or suggestions of reference in human resources department, also could be one basis in the aspects of managers’ recruitment and selection, training and development and performance management or in the aspects of the career development of employee and the plan of the successor training for case study company and related industry as well in the future.
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Yang, Li-Hsing, and 楊麗香. "The Study on the Working Involvenment Influenced By Incentive Mechanism－in the Case on the Best Sellers of Nan Shan Life Insurance." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4dzdgb.
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碩士靜宜大學
觀光事業學系
103
This study is based on the insurance industry as the research target. This search wants to know the self-cognition of super salesmen and their values on the working involvement. Also wants to understand how the design of the incentive mechanism influences the salesman's working involvement. This study is following the qualitative research method to collect the information that meet the research purpose. And through the interview, to come out the conceptual framework of the core concepts and categories. In the process of sampling, selecting the salesmen who qualified for the winner of the top sales as the researching subjects. Want to explore how those super salesmen put themselves into the working involvement, and how they were motivated by the motivation system? By the means of interviews, we tried to focus on how the organization's motivation system effects the working involvement for super salesmen. This study will understand the organization's motivation system, including the training system as well as the compensation and performance system how to influence employees' working involvement. And would come out a research framework to address the core concepts on chapter 5; therefore ,the findings could offer a basic output for further quantitative research.
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Tai, Jui-Huan, and 戴瑞紅. "A Research of Corporate Governance and Credit Rating – A case study of AIG Group & its subsidiary – Nan Shan Life Insurance Company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/89903943269580209820.
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碩士元智大學
管理研究所
95
Corporate governance policy shall design not only to prevent and to find out any trickery but also to take the mandatory responsibility of revealing information to share holder and retain the mechanism of audit and control. In this sense, credit rating is what we used to evaluate the capability of finance redemption to any individual or stock, where it shall include but not limit to interest, stock dividend of preferred stock, and the capability of capital reimbursement,…etc. However, the finance risk management model still has plenty of room to improve if the credit rating corporation would reduce one company’s credit rating only until it has problem on corporate governance and financial crisis are caused. Take the Enron case as example, the high level management had been window-dressing its financial reports to expand the trading of “ Enron Online”. The investors will never know there’s been a finance crisis taking place from these reports. So it is necessary indeed to explain the possibilities of financial crisis from other information than financial reports. The Asia financial crisis in 1997 has urged many researches that try to explain why it happened from corporate governance perspective. These studies were taking a country as the research objective, but we had found even the crisis occurred in the country, still there’re companies that are running in good condition. So it is necessary to take a company as the research objective and to explore how corporate governance would affect the financial crisis. This thesis aims on corporate governance & credit rating and to explore the influence of internal control and risk management to AIG Group and its subsidiary – Nana Shan Life insurance company while financial crisis occur on AIG Group.
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Hsieh, Te-Wei, and 謝德維. "Research on the Post-Occupancy Evaluation & Space Usage Transition in Agency Office－A Case Study of Nan Shan Life Insurance Co., Ltd." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/12554879088395014012.
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碩士國立臺北科技大學
創新設計研究所
91
In order to follow the trend of fast developing technologies, this research aims at investigating how this trend has influenced the pattern of agency offices in the life insurance sector. Based on the method of “Post-Occupancy Evaluation”, the agencies of Nan Shan Life Insurance Co., Ltd. (Nan Shan) are being selected to examine how its existing spaces are used. In addition, the facts are evaluated in an objective way. It is the hope that the study can contribute to the executive strategies of space usage transformation for Nan Shan. The research methods conducted in this study include the analyses of relevant documents, observation, and questionnaires. The main issues of the study can be divided into 6 parts: 1) trend of future development, 2) used state at present, 3) current activities, 4) Electronic & Mobile, 5) users’ satisfactions, and 6) users’ suggestions. For the future occupancy development and executive strategies of Nan Shan agencies, this research provides clear descriptions in terms of occupancy planning, information networks, and management. After complete analyses, this research finds that the proper use of “Post-Occupancy Evaluation” method to evaluate the occupancy of agencies can help locate problems at early stages, which is beneficial for long-term development. Besides, the concept of “Telecommuting - Mobile Office” emphasizes team fusion, equality, as well as openness & freedom, which also represent the patterns of agencies operation in the future. In addition, the concept of “shared furniture” reflected on space usage is believed to be the future trend for space development. And finally, whether the resistant emotion from either employers or employees in dealing with the new work pattern is handled properly is considered to be the key point to success.
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Hung, Cheng-Ming, and 洪振閔. "The Influence of Customer Cross-Buying due to Customer Satisfaction,Marketing Communication and Product Involvement – The Case of Nan Shan Life Insurance Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/n39ft4.
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碩士國立高雄應用科技大學
財富與稅務管理系
101
Because insurance products are complex financial instruments tailored higher for people to meet their needs the insurance company's customer satisfaction will increase cross-buying. The purpose of this research is to analyze consumer attitudes toward insurance services, the effect of marketing strategies, customer satisfaction and the likelihood of cross-selling. This study using the structural equation model, verification mode and, hypotheses, empirical results show that marketing-communications has a positive impact on customer satisfaction. Marketing communication contains advertising, personnel marketing, sales promotion, public relations and direct marketing.
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Hung, Shu-Ling, and 洪淑玲. "A Study of Supervisor’s Leadership Styles and Performance： Taking the District Managers of Branch-A of Nan Shan Life Insurance North District for Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/rr55k7.
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碩士世新大學
企業管理研究所(含碩專班)
102
Life insurance marketing is selling intangible insurance products, where salesmen will undergo much more obstacles than those in other industries in terms of market development and marketing. So, it is really a challenging industry with extreme difficulties. In addition, since Taiwan has opened up its financial market, insurance salesmen have to compete with other marketing channels, such as banks, network , telesales and shopping channels, which undoubtedly make merchandise marketing more rough. Under such high-challenge environment, how can these insurance salesmen keep their zeal for work to overcome all kinds of challenges and setbacks and finally meet sales target and achieve good performance? Apart from attending company training to improve individual professional knowledge and self-restraint, which is significant to increase market competitiveness, letting excellent sales supervisor lead a team is also important. Under his/her leadership, the team will play an influential role in encouraging salesmen and serving as a strong backing when they meet challenges and difficulties, which will definitely increase the retention rate. So in addition to individual business marketing work, the insurance business supervisors also have to give team members trainings, coaching, encouragement and help them reach business goal. Therefore, this essay aims at to the leadership features and styles an insurance business supervisor possessed, then further discuss the relationship between supervisor’s leadership style and organizational performance. This essay took five district managers of Branch-A with good performance in Nan Shan Life Insurance Ltd. north district as analytic objects, and summarized the supervisors’ leadership features and types through depth interview, then analyzed the influence that made by leadership styles upon the relationship between organizational human resources and performance growth, and made conclusion and suggestions through participant observation and case study.
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Kao, Chen-Fang, and 高晨芳. "Measuring the Effects of Knowledge Enablers on Knowledge Sharing Behavior, Organizational Performance, Organizational Survival and Competitiveness: A Case Study of Nan Shan Life Insurance, Co., Ltd." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/05506448999155697470.
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碩士國立臺灣師範大學
國際人力資源發展研究所
104
Knowledge management has been important for organizations, as it is a knowledge-exploded world. The use of the internet to disseminate information, requirements of the products’ qualities raised, demands of services increased, and technology progressed to a banking 4.0 system, the need to align business model with knowledge management has become important for companies to survive. The purpose of this study is to explore the relations of knowledge enablers, knowledge sharing behavior, organizational performance, organizational survival and competitiveness in the financial industry context. To carry out this research, Nan Shan Life Insurance Ltd., has agreed to participate in this study. There are 249 questionnaires sent and 225 respondents, and a total of 206 questionnaires are valid, the response rate is 82.7%. An integrated EBOS model with Structural Equation Modeling was created and analyzed by using Partial Least Square method. The results show that knowledge enabler has a positive effect towards knowledge sharing behavior; in which knowledge sharing behavior also has positive effect toward organizational performance, as well as survival and competitiveness. Practical implications and suggestions were also proposed to improve the knowledge management activities in Nan Shan.
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Lin, Fei-chi, and 林斐綺. "A Role of Commercial Insurance in National Health Insurance Program－The Case Study of Nan Shan Insurance Corporation." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85804470184498563623.
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碩士國立高雄大學
高階經營管理碩士在職專班(EMBA)
99
Since 1985 National Health Insurance Program has been practiced, it was a very important social welfare and security policy. But it was also seriously argued these days, especially for the Second National Health Insurance. The resource of its argument is for the defective and the shortage of finance. So it makes commercial insurance come out. And what is the real role of the commercial for the National Health Insurance? What the innate difference between them? It’s the issue we talk in this research. And form the literature discussion and the case study of Nan Shan, we find some interesting things listed as followings. 1. National Insurance Corporation Health Insurance belongs to social insurance, it’s compulsory and also the right for all people, but commercial insurance depends on each individual to pay. 2. National Health Insurance cares about both individual and social benefits, but commercial insurance just ensures an individual. 3. National Health Insurance is managed by government and stresses on how to lower the operating costs, but commercial insurance is made by business calculation. 4. The revenue of National Health Insurance is from the insured, taxation and the business owner, but commercial insurance is all from the insures.
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Jen, Yun-Bing, and 任運濱. "Study on the Factors Influencing Consumers to PurchasePersonal Insurance: A Case of NAN SHAN Insurance inPing Tung Region." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/x72dar.
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碩士國立屏東商業技術學院
國際企業所
100
This study aims to find out the relation between insurance type, acceptable insurance fee and the age that applicant insurance most by analyzing applicants gender, age, the relationship with insourced, insurance type and insurance fee in Ping Tung region, The purpose of this study is to help new sales in Ping Tung region familiar with their job easily and increase market share in Ping Tung, Moreover as a insurance sales, We are under obligation to offer better service to our customer ’s
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Chang, Mei-Ling, and 張美玲. "A Case Study on the Management Strategies of Excellent Agencies in Nan Shan Insurance Co., Ltd." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89756936064896162321.
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碩士亞洲大學
國際企業學系碩士在職專班
98
In order to create excellent management efficiency to face the competitive insurance market in Taiwan,, insurance companies enhance such efficiency by way of achieving their sales quota. However, it still remains concerns of what exact and practical strategies are in regard to the development of organizing vision, establishment of leadership style, implementation of education and training, and improvement of recruiting efficiency. These issues challenge professional managers of sales department. Therefore, in my study I conducted in-depth interview method to discuss the management strategies of excellent agencies in Nan-Shan Insurance Co., Ltd. in central Taiwan. Through interrelated data synthesizing and analyzing, successful management modes for management efficiency were found in these excellent agencies. Management strategies were sorted out from interview records and other case studies literature. The results showed that the image that professional managers devote themselves to prepare the pre-contest (sales quota contest) is very important. Different business titles of managers can also learn how to minimize management costs and raise management efficiency to its upmost value. Other methods to improve sales quota also include emerging task phases into organizing vision, setting up clear goals and awarding mechanism, and assisting sales representatives achieve goals with all-range of optimistic behaviors. In addition, important factors that may influence and improve high sales quota efficiency also include: unconventional reward policy, activity processing, education and training in morning briefings, cooperation of committee members, and quality of the staff to be recruited.
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Lin, Shu-yu, and 林書宇. "On Impact of financial Agency Program on Training Productivity Nan Shan Life Co as CASE." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34837509558102538995.
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Wang, Tsung-Hsien, and 王宗賢. "A Study of the Application Usage on Innovation Capacity and Serendipity – A Case of Nan Shan Life Employees." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/sj9veq.
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碩士淡江大學
管理科學學系碩士班
102
Faced with this rapidly changing era of today, more and more advanced mobile communications technology. Smart phones have gradually deepened people''s daily lives, influencers everyone. However, the differences for different employees on the use of APP resulting in different qualities. Worthy of our further discussion. Primarily purpose of this study is based on Self-Actualization as the independent variables, resulting the impact of Innovation capability and Serendipity. Then use the Knowledge Integration and APP Use as a moderating variable to separately investigate the effect of interfering with the Innovation capability of Self-Actualization and the Serendipity of Self-Actualization. This study focuses on Nan Shan Life Insurance 520 employees as research subjects. And using research methods such as correlation analysis, regression analysis,ANOVA and hierarchical regression analysis to authenticate the research hypothesis. We found a significant correlation among Self-Actualization, Knowledge Integration, Innovation capability and Serendipity. Finally, the study also found Knowledge Integration and APP Use interference effects as a moderating variable, also among self-actualization of Innovation capability and self-actualization of Serendipity.
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Chu, Chih-Chien, and 朱志堅. "CASE STUDY: The impact of the implementation of the Labor''s Standard Law on Nan Shan Life''s organizational culture." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/88232608259626066679.
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碩士國立中山大學
企業管理學系
88
The original spirit of the Labor''s Standard Law﹙abbreviated as "the law"﹚is to protect the labors, so that the harmonic and stable relationship between the employee and the employer may increase the economic growth as well as social stability. However, the implementation of the law in the life insurance industry has shown it''s limitations and has caused chaos. Among those cases, the boycott of salespeople against Nan Shan Life Insurance Co. Ltd.﹙abbreviated as "Nan Shan Life"﹚is the most serious one. Traditionally, the agent system in Nan Shan Life has been executed in a way of thoroughly commissional base. The salespeople are encouraged to be an enterpreneur within the company. Accordingly, enterpreneurship has become one of the most important cultures in Nan Shan Life. It is obvious that the law, based on the Factory Law, can not meet the requirements of the service industries. As a result, many disputes occur consequently. The study begins with the set-up of the case of Nan Shan Life, and the framework of the research is based on Hatch''s﹙1993﹚cultural dynamics model. By means of observations and field investigations, we finish twelve interviews. Data has been collected, analized and described to reveal the impact of the implementation of the law on Nan Shan Life''s organizational culture. The final results are as following : 1. The impact starts from the introduction of the new artifact, a strategy of basic-salary-guaranteed system which is realized to meet the requirements of the law. In the study, we find that the new artifact is rejected by the organizational members because it is against their basic assumptions. 2. Many artifacts are shown in Nan Shan Life like「non-basic-salary system」,「summit of the top sales」,「honorable conference of the year」and many legends and stories. All these artifacts suggest specific norms or values like「management by autonorny」,「information sharing」,「enterpreneurship within organization」,「in search of excellence」,「individual career planning」,「time as perspective in the future」. The assumption linking norms and values finally reveals that the nature of the human nature is positive and active, considering oneself before others. It''s individualism and capitalism. 3. Basic-salary-guaranteed system is the new artifact caused by the interference of the law. Collaboration through profit sharing is the value suggested by the new artifact. And the assumption linking the value reveals that the nature of the human nature is negative and passive. It is collectivism. 4. The leaders always play the important roles of cultural evolution. It is critical to deliberate whether the new concepts or systems are compatible to the basic assumptions of the organization before implementation. 5. We find that it''s very difficult to generalize Hatch''s culture dynamics model in interpreting the Nan Shan Life case. The reason exists in the complexity of the symbolization processes connecting artifacts and symbols and the interpretation precesses connecting symbols and assumptions. These two connections in the model are too much beyond the reality. In order to generize this model, we might use other research tools other than what we have chosen in the study. 6. As a result, three categories of recommendations has been proposed to Nan Shan Life while facing the future organizational planning in the twenty- first century. ﹙1﹚ Formalization of the agent system. ﹙2﹚ Extension of physical distributions through lean and active liaison offices. ﹙3﹚ Re-engineeing.