Relevant bibliographies by topics / Narrative techniques in art marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Narrative techniques in art marketing'

Author: Grafiati
Published: 25 November 2024
Last updated: 31 July 2025

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Journal articles on the topic "Narrative techniques in art marketing"

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Xie, Fang, and Hao Zhang. "Dior and Cinematic Art: The Aesthetic Deconstruction and Cultural Significance of Fashion Film Narratives." Frontiers in Art and Design 1, no. 1 (2025): p1. https://doi.org/10.30560/fad.v1n1p1.

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Movies have witnessed a growing diversity in their content, form, and means of expression. This diversity has shattered the confines of traditional mainstream cinema, transforming the medium into a vehicle for capital operations and brand marketing. Fashion has adeptly employed the cinematic realm to foster communication between fashion brands and their audiences, effectively bridging the gap between the public and the world of fashion through unique storytelling techniques. In this article, we will use Christian Dior as a case study, delving into specific films as the starting point for our d
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Nosi, Costanza, Alberto Mattiacci, and Fabiola Sfodera. "Online wine ecosystem: the digital narrative of Sangiovese." British Food Journal 121, no. 11 (2019): 2683–95. http://dx.doi.org/10.1108/bfj-05-2019-0379.

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Purpose The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content. Findings The digital narrative on Sangiovese is mainly technical and conveyed by adopting a professional slant that is suitable for k
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Joshi, Rajshri Prakash, and Rajinder Singh. "The Power of Storytelling in Social Entrepreneurship Branding and Outreach." International Journal of Commerce Management and Business Law in International Research 2, no. 2 (2025): 4–12. https://doi.org/10.5281/zenodo.15394888.

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<strong><em>Abstract</em></strong> <em>In the evolving landscape of social entrepreneurship, storytelling has emerged as a powerful strategic tool for branding and outreach. Unlike traditional business models, social enterprises operate with a dual mission&mdash;generating both social impact and financial sustainability. Storytelling bridges this gap by humanizing the mission, building emotional connections, and effectively communicating the value proposition. This paper explores how storytelling enhances the visibility, credibility, and engagement of social ventures by transforming abstract c
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Veshnev, Vasily P., and Dmitry G. Tkach. "Principles and methods of creating subject compositions of modern street art." Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] 62 (2021): 357–71. http://dx.doi.org/10.37816/2073-9567-2021-62-357-371.

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The paper traces the evolution of compositional solutions and figurative content of narrative street art from its inception to the present and identifies the most common constituent elements of narrative street art compositions. They include: narrative photo images, narrative digital art, narrative unique and printed author's graphics, narrative scenes and elements from the works of classical, national art and mass culture. The author considers the relationship between the evolution of technical means in the arsenal of street art artists and creative techniques and methods performed in figurat
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El-Nasr, Magy Seif. "Interaction, narrative, and drama." Interaction Studies 8, no. 2 (2007): 209–40. http://dx.doi.org/10.1075/is.8.2.03eln.

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Interactive narratives have been used in a variety of applications, including video games, educational games, and training simulations. Maintaining engagement within such environments is an important problem, because it affects entertainment, motivation, and presence. Performance arts theorists have discussed and formalized many techniques that increase engagement and enhance dramatic content of art productions. While constructing a narrative manually, using these techniques, is acceptable for linear media, using this approach for interactive environments results in inflexible experiences due
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Hailian Zhang. "Analysis of Narrative Situation in The Torrents of Spring." Frontiers in Humanities and Social Research 2, no. 3 (2025): 235–41. https://doi.org/10.71465/fhsr250.

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Ernest Hemingway (1899-1961) stands as one of the most influential literary figures of the 20th century and is revered as a master of modern narrative art. In 1954, he was honored with the Nobel Prize in Literature. In 1926, Hemingway created the only parody The Torrents of Spring, which combines humor, satire, romanticism and naturalism, and uses rich narrative techniques. From the perspective of narratology, this paper studies the narrative situation: narrative person, narrative focalization and narrative manner in this novel, trying to explain Hemingway’s exceptional narrative art.
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Rgwan, Abdalhameed Shuash Seriaznita Binti Said Malik Oufi Jasim Al-Maliki Al-Fartoosi Rana Ali Mhoodar. "Postmodernism: Concepts and Techniques." Multicultural Education 7, no. 7 (2021): 18. https://doi.org/10.5281/zenodo.5068165.

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<em>Postmodernism refers to all forms of representation as well as the new ways of depiction. This depiction refers to what is called reality and truth. These forms of representation rely upon narrative in order to validate themselves. Within this depiction, representations of art and culture demand some meta-narrative to be explained, validated or justified. The emphasis of literary postmodernism had the tendency as form of writing, which is the narrative fiction. Within postmodernism, there is a tendency that accepts literature as intrinsically narrative. This paper examines the use of postm
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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry." Journal of Social Media Marketing 2, no. 2 (2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.

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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed sev
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Zhou, Tiancheng. "The Narrative Techniques in Chinese Buddhism Mural The Deer King Jataka." Communications in Humanities Research 2, no. 1 (2023): 598–603. http://dx.doi.org/10.54254/2753-7064/2/2022635.

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This paper researches the art techniques used in a Chinese mural The Deer King Jataka to explore the narrative elements and methods in this work. The paper focuses on clarifying painting techniques of the mural especially through the layout, composition, color, and cultural style. After that, the paper discusses how such techniques influence viewers understandings of the mural, and followed by the explanation of the content. By clarifying and then comparing the techniques to their practices in the work, it is easier for readers to understand the methods, and link the information mentioned to t
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Miles, Chris. "Rhetoric and the foundation of the Service-Dominant Logic." Journal of Organizational Change Management 27, no. 5 (2014): 744–55. http://dx.doi.org/10.1108/jocm-09-2014-0171.

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Purpose – The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing the foundational premises of the new S-D Logic is greatly aided by their persuasive use of classical rhetorical techniques of word choice, metaphor, and framing as well as the careful construction of a narrative that is guaranteed to be attractive to their audience. Design/methodology/approach – The author uses techniques of rhetorical and narrative ana
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Dissertations / Theses on the topic "Narrative techniques in art marketing"

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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create
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Cleesattel, Michelle. "A Study in Using Sketching Techniques to Develop Cohesive Narrative Art." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/art_design_theses/84.

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This is an arts-based research study on the effects of applying extensive and diverse sketching techniques to the development of a cohesive body of work, which reflects the significant and meaningful events of the artist-researcher’s life. The research techniques employed and studied consist of looking at historical exemplars, sketching, reflecting, critiquing, and revising. The results of the research were then reflected upon and applied to the field of art education in an attempt to discover the benefits for both teaching and learning in kindergarten through 12th grade curriculums.
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McGhee, Lydia M. "The Art of Corporate Social Narrative| Promoting Social Change While Building Markets for Products and Services." Thesis, Gonzaga University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1540897.

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<p> For over four decades, the outdoor clothing company Patagonia has promoted environmentalist ideologies though essays and photographs published in their print media. This strategy offers an eco-friendly narrative that resonates with many brand consumers, but the art of constructing and publicizing a corporate narrative with social purpose (i.e. <i>corporate social narrative</i>) has yet to be explored. In this thesis, Patagonia's corporate social narrative is reviewed in light of Fisher's narrative paradigm theory, the principals of corporate social marketing, social exchange theories, and
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Gillenwater, Jordan M. "The Living Chain: An Applied Exploration of Mythological Narrative and Traditional Printmaking Techniques." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/383.

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The Living Chain is a body of work built to apply and analyze mythological narrative and traditional printmaking techniques. The work is a collection of prints telling an original narrative that derives much of its visual and thematic style from the works of the Baroque and Medieval periods, as well as significant influence from the prints of Gustave Doré. The purpose of this paper is to explore the ideas, mythologies, histories, and symbols found in and inspiring the work, in order to better understand the work’s purpose and its technical challenges. Additional focus is given to the historica
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Jones, David John. "The Australian ‘Settler’ Colonial-Collective Problem." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365954.

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This studio-based project identifies and interrogates the Australian denial of violent national foundation as a ‘settler’ problem, which is framed by the contemporary clinical and social concept of a ‘vicious cycle of anxiety’. The body of work I have produced aims to disrupt the denial of invasion and the erasure of Aboriginal culture through accepted narratives of European settlement of Australia. By aligning collective denial with anxiety, it presents a pathway for remediation through situational exposure; in this case, through works of art. The critical perspective on the invasion and colo
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Smith, Jennifer. "Theorizing Digital Narrative: Beginnings, Endings, and Authorship." VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/316.

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Since its development, critics of electronic literature have touted all that is “new” about the field, commenting on how these works make revolutionary use of non-linear structure, hyperlinks, and user interaction. Scholars of digital narrative have most often focused their critiques within the paradigms of either the text-centric structuralist model of narrativity or post-structuralist models that implicate the text as fundamentally fluid and dependent upon its reader for meaning. But neither of these approaches can account completely for the unique modes in which digital narratives prompt re
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Telford, N. J. M. "Making stories : an investigation of personal brand narratives in the Scottish craft microenterprise sector." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21910.

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This thesis examines the marketing and branding behaviours of a sample of microbusinesses that operate in Scotland’s diverse craft sector by examining brand narratives they create. Context of the sector is first given and demonstrates that this particular topic has received little specific attention in academic literature even though it has been recommended (Fillis 2003a; Fillis 2003b). Such an investigation also offers implications for SME marketing/ entrepreneurship in general, the creative industries in particular and craft brands’ contribution to the overall place branding of Scotland. An
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Rudokas, Kastytis. "Architektūra kaip Kauno miesto formavimo strategija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130614_152233-13591.

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Baigiamajame magistro darbe plačiau aptariamos kultūros paveldo (dėmesys fokusuojamas į architektūros paveldą) integracijos į šiuolaikinės taip vadinamos tinklaveikos visuomenės ekonominę ir socialinę sistemą. Darbe laikomasi principinio požiūrio, kad šiuolaikinis darbo, laisvalaikio organizavimas ir individų identitetai sąveikauja nuolatinio tapsmo sąlygomis ir yra priklausomi vieni nuo kitų. Vietos įvaizdis šiuo požiūriu tampa itin svarbus miesto/regiono/valstybės savęs reprezentacijos įrankis šiuolaikinėje žinių valdymu grįstoje visuomenėje. Šioje postruktūralistinėje vartotojų visuomenėje
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Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet." Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.

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Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska
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Wautelet, Marie. "Contribution à l'étude des pratiques sculpturales: la petite sculpture à la Compagnie des Bronzes de Bruxelles, 1854-1914." Doctoral thesis, Universite Libre de Bruxelles, 2013. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209387.

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Books on the topic "Narrative techniques in art marketing"

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France) Colloque interdisciplinaire Icône-Image (6th 2009 Auxerre. Les musées et le marché de l'art: Actes du 6e colloque interdisciplinaire, 3-4 juillet 2009 Icône-image. Obsidiane-les trois P, 2010.

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Müller, Jørn, and Saul Albert. Wir sind woanders: Reader. Textem, 2007.

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Silvie, Turner, ed. Exhibiting original prints. Estamp, 1991.

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Mulherin, Jennifer. Presentation techniques for the graphic artist: How to sell your ideas effectively. North Light Books, 1987.

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Jeong, Yang, ed. Professional manga: Digital storytelling with Manga Studio EX. Focal Press, 2008.

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Vogler, Richard A. Reading Hogarth: An exhibition emphasizing the printing history, narrative changes, and narrative techniques in the prints of William Hogarth : Grunwald Center for the Graphic Arts, Wight Art Gallery, UCLA, January 10-March 13, 1988. The Center, 1988.

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Gerd, Lindner, Panorama-Museum (Bad Frankenhausen Germany), and Nerdrum Institute, eds. Odd Nerdrum: Prophet der Malerei = Prophet of painting. Panorama-Museum, 2011.

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Nerdrum, Odd. Odd Nerdrum: Malerier. Aschehoug, 1994.

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Nerdrum, Odd. Odd Nerdrum: Themes : paintings, drawings, prints and sculptures. Press Publishing, 2007.

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Nerdrum, Odd. Odd Nerdrum. Ramsay, 1994.

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Book chapters on the topic "Narrative techniques in art marketing"

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Biondo, Sandra. "Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_28.

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AbstractThe case of the Louis Vuitton ‘maison de famille’ in Asnières-sur-Seine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types are used by luxury fashion brands as marketing tools to retain their customers. The data relied upon are primarily qualitative: interviews and exploratory observations were specifically conducted between January 2020 and November 2022. It is suggested that the process of commodification of the family patrimonium as well as the enhancement of for-sale products within the museum is made possible
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Papathanasiou-Zuhrt, Dorothea. "Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_23.

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AbstractWith stories being fundamental to human nature, digital storytelling is the ideal space to incorporate the most diverse media in support of the stories. Under the umbrella of the EU funded project BSB/831/HERiPRENEURSHIP “Establishing long-lasting partnerships to upgrade heritage-based offers and create new investment opportunities in tourism and the cultural and creative industries”, a new digital storytelling pattern has been introduced for the UNESCO-listed archaeological site of Philippi, Greece. The main aim is to elicit cognitive-emotional experiences at places of cultural signif
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Kotsopoulos, Konstantinos, Konstantinos G. Kotsanas, Georgios Bellos, et al. "Development of Innovative Applications Through the Exploitation of Landmarks for the Promotion of Ancient Greek Technology Exhibits." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_67.

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AbstractThis study presents the evaluation results of the “ATANA” research program, which focuses on a platform that integrates the creation and management of narratives associated with cultural tourism applications. Considering the objectives of this study and the target audience, the proposed method could be beneficial to museums and cultural institutions by providing interactive tours and enhancing the overall visitor experience. Additionally, it can be advantageous for cultural tourism stakeholders and local businesses in the surrounding areas as it may attract more tourists and increase f
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Pochwatko, Grzegorz, Daniel Cnotkowski, Paweł Kobyliński, et al. "Transdisciplinary Approach to Virtual Narratives - Towards Reliable Measurement Methods." In Digital Interaction and Machine Intelligence. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-37649-8_20.

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AbstractWe have recently observed intense growth in the film industry’s interest in VR creations. Cinematic VR artists encounter challenges that result from discrepancies between established techniques of storytelling, stylistic conventions, and organizational culture indicative of traditional modes of film practice and the requirements of the new medium and new audience. We propose a transdisciplinary approach to cinematic VR research. Thanks to the cooperation of art &amp; science - a collaboration between psychologists, information technology specialists, film scholars, and filmmakers will
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Di Salvo, Andrea. "Interaction and Verisimilitude. How Narration Can Foster the Design Process." In Springer Series in Design and Innovation. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-49811-4_73.

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AbstractThe role of narrative in the construction of an interaction design project is relevant since the very beginning of the discipline, when scholars in the 1990s pointed out how the whole dialogue between human and computer was developed like a theater work. Actually, the use of narrative was, and still is, focused on the unfolding of the user experience with a product/service, following the story arc and using analysis and prediction tools like journey maps. If this approach corresponds to the state of the art for many scholars and practitioners, there is a large debate on in the process
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Pasupuleti, Murali Krishna. "Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion." In The Art of Consumer Persuasion: Cutting-Edge Strategies for Modern Marketing. National Education Services, 2024. http://dx.doi.org/10.62311/nesx/97828.

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Abstract: This chapter explores into the evolving paradigm of "Modern Marketing Innovativeness," focusing on cutting-edge strategies that are pivotal for effective consumer persuasion in today's rapidly changing digital landscape. It explores the integration of advanced technologies such as artificial intelligence, virtual reality, and machine learning in marketing practices, and how these tools enhance engagement and personalization. The Section also examines the significant role of data-driven insights in understanding and predicting consumer behavior, alongside the ethical use of psychologi
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Pandey, Amit Kumar, Vijit Chaturvedi, Jaya Yadav, and Gurpreet Kaur. "Foundational Concepts of Online Marketing 6.0." In Practical Strategies and Case Studies for Online Marketing 6.0. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-2058-8.ch001.

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Online Marketing 6.0 aims to genuinely enhance the lives of consumers using emerging technologies while focusing on authentic human connection and transparency at every level of internet-based transactions between businesses and consumers. Marketing 6.0, on the other hand, is all about emotional intelligence, ethical branding, and consumer trust, in contrast to its many predecessors that focused on digital transformation and automation. With some clever use of AI, big data and even neuro-marketing, companies are able to deliver hyper personal experiences while being a decent human being. Augme
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Sirer, Esennur. "The Narrative of Fanaticism in Advertising." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch027.

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Entertainment is an activity that emerged with capitalism. With intense working conditions and unbearable lives, people who live in the city are made amazed by entertainment techniques. In factories or on the production line, it was necessary to entertain mechanically constantly-working masses in an easy and inexpensive way. The football, which is used for this purpose, has an important role in organizing the time of leisure and leisure. The interest of the broad masses of fans has made football an interest of advertisers. Many products are marketed in color. Shaped shirts and sporty products
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Freibert, Finley. "Bad Bis Go to Hell: Bisexuality as Transgressive and Lucrative in Doris Wishman’s Roughies." In ReFocus: The Films of Doris Wishman. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474482349.003.0006.

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This chapter examines the presence of bisexuality in the content and marketing of Wishman’s roughies of the 1960s and frames Wishman’s engagement with bisexuality though tracing the cultural history of bisexuality within the historical context of the American sexual revolution. Reviewing gay and bisexual histories to show that queer audiences and urban spaces of sexual media consumption formed a significant and overlooked social context for the sexploitation film, Wishman’s earlier roughies, The Sex Perils of Paulette (1965) and Bad Girls Go to Hell (1965), are examined for formal and narrativ
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Gonzales, Hada M. Sánchez. "Brand Journalism and Personal Branding in Academia." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0917-2.ch007.

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The book chapter seeks to highlight the importance of brand journalism and personal branding within the university context. First, the focus is on determining how universities are adapting to the changing needs of their audience by utilising new narrative techniques. Second, we must determine whether brand journalism in turn allows for the construction of personal branding. If so, we would like to know whether teachers coming from the Schools of Communication / Information of universities in Spain have created their personal brands, in addition to what criteria and tools had to be taken into c
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Conference papers on the topic "Narrative techniques in art marketing"

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Tomassoni, Rosella, Francesco Spilabotte, Monica Alina Lungu, and Federico Federico. "PSYCHOLOGY AND LITERATURE: SOME PSYCHOLOGICAL CONSIDERATIONS ON JOYCE�S THE DEAD." In 11th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscah.2024/s10.25.

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This work aims to present one of the most original and complex characters of the 20th century, the writer James Joyce (1882-1941). The study consists of a careful research and psychological investigation of the Irish writer�s thought through the analysis of one of his best-known works, Dubliners. In particular, the last story of Joyce�s extensive work, The Dead, will be examined. In the course of the work, particular emphasis will be placed on the themes and concepts present and recurring in Joyce�s works and in Dubliners. This study aims to show how James Joyce carefully portrays certain them
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Teikmane, Linda. "An Art Academy of Latvia adapting to Art Marketing Techniques." In The 4th Virtual Multidisciplinary Conference. Publishing Society, 2016. http://dx.doi.org/10.18638/quaesti.2016.4.1.284.

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Estima, Ana, and Alexandra Das Neves. "Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students." In Eleventh International Conference on Higher Education Advances. Editorial Universitat Politècnica de València (edUPV), 2025. https://doi.org/10.4995/head25.2025.19930.

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This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing
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Trifonova, Larisa. "The art of personalization in marketing strategies: trends and solutions." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.48.

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This article examines the strategic role of personalization in modern marketing, highlighting its impact on customer engagement and brand loyalty. With consumer expectations for customized experiences at an all-time high, companies are leveraging popular techniques such as data analytics, artificial intelligence, and customer journey mapping to create highly customized interactions across digital and physical touchpoints. The author’s research analyzes current trends including the use of real-time data, predictive modeling, and omnichannel personalization, while addressing the operational chal
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Kaponis, Alexios, and Manolis Maragoudakis. "Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art." In SETN 2022: 12th Hellenic Conference on Artificial Intelligence. ACM, 2022. http://dx.doi.org/10.1145/3549737.3549756.

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Al-Bazi, Ammar, Qusay H. Al-Salami, Nauval Zulfikar, Zina Jerjees, and Mahmood A. Ahmad. "Advanced Performance Analysis in Sport Footwear Sales Prediction Using Machine Learning." In The 5th International Scientific Conference on Administrative and Financial Sciences (CIC-ISCAFS'2025). Cihan University-Erbil, 2025. https://doi.org/10.24086/icafs2025/paper.1582.

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Abstract—This research uses advanced machine learning techniques to analyse and predict sales trends in the sports footwear industry. It focuses on XGBoost, a state-of-the-art approach recognised for its predictive capabilities. The study aims to uncover critical performance drivers, enhance marketing strategies, and optimise sales efficiency. A thorough review of machine learning applications in sales forecasting within the footwear industry emphasises practical algorithms, innovative feature engineering, and external data integration to improve accuracy. Rigorous evaluation and comparison hi
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BIAN, YI-DUO. "THE ANALYSIS OF NARRATIVE EXPRESSION FORMS IN CONTEMPORARY CHINESE NOVELS." In 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35677.

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As an important part of literary form, novels have a wide audience. Novels play an important role in recording and reflecting the changes of history, society and people's spiritual consciousness. The novel has various forms of expression, and its narrative methods and techniques have been fully developed. Through the interpretation of the narrative expression of the novel, we can find that: with the development of the times, the change of social background, the change of people's spiritual ideology, the expression forms and methods of the novel also show diversity. Mining and refining the epit
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Dobó, Robert. "Military Conflicts and Country Image: The Country Image of Belligerents in Light of Ukraine, a Demographic, Communication Channel and Political Preference Based Perspective." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_404.

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Country image is an important aspect in international relations (tourism, products and services, trade etc.) thus a lot of emphasis is put on it from a marketing communication perspective, in order to influence the individuals in their view. According to the aims of the sender, the messages can have a positive or negative effect on how we perceive certain regions or entire countries and their leaders or specific policies. Nye (2004) describes this projection as “soft power” when exporting ideas towards a desired outcome, Herman &amp; Chomsky (2008) stresses that premise of discourse is influen
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Wang, Pengcheng, Jonathan Rowe, Wookhee Min, Bradford Mott, and James Lester. "High-Fidelity Simulated Players for Interactive Narrative Planning." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/540.

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Interactive narrative planning offers significant potential for creating adaptive gameplay experiences. While data-driven techniques have been devised that utilize player interaction data to induce policies for interactive narrative planners, they require enormously large gameplay datasets. A promising approach to addressing this challenge is creating simulated players whose behaviors closely approximate those of human players. In this paper, we propose a novel approach to generating high-fidelity simulated players based on deep recurrent highway networks and deep convolutional networks. Empir
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Aliel, Luzilei, Rafael Fajiolli, and Ricardo Thomasi. "Tecnofagia: A Multimodal Rite." In Simpósio Brasileiro de Computação Musical. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/sbcm.2019.10454.

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This is a concert proposal of Brazilian digital art, which brings in its creative core the historical and cultural aspects of certain locations in Brazil. The term ​ Tecnofagia derives from an allusion to the concept of anthropophagic movement (artistic movement started in the twentieth century founded and theorized by the poet Oswald de Andrade and the painter Tarsila do Amaral). The anthropophagic movement was a metaphor for a goal of cultural swallowing where foreign culture would not be denied but should not be imitated. In his notes, Oswald de Andrade proposes the "cultural devouring of i
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Reports on the topic "Narrative techniques in art marketing"

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Romero Haddad, Celene, Katia Inés De la Puente, and Sami Gabriel Coavas Blanquicet. The Art of Market Research: “How to understand and conquer your customers”. Ediciones Universidad Cooperativa de Colombia, 2023. https://doi.org/10.16925/gcnc.98.

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This lecture note emphasizes the value of market research and how to use it to create profitable business ideas. It specifically covers the value of comprehending customers and the measures required to achieve so. Additionally, the various approaches of market research, both quantitative and qualitative, are discussed along with their benefits and drawbacks. It also highlights the various market segmentation techniques, such as regional and demographic segmentation, and how competition analysis and market demand may aid a business in creating a successful marketing plan.
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