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Relevant bibliographies by topics / National brand

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Academic literature on the topic 'National brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 May 2022

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Journal articles on the topic "National brand"

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Meghrajani, Indra, and Dr A. K. Asthana Dr A. K. Asthana. "Local Brands v/s National Brands: Brand Quality Perception or Behavioral Intention." Indian Journal of Applied Research 3, no. 4 (October 1, 2011): 267–70. http://dx.doi.org/10.15373/2249555x/apr2013/90.

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Ma, Weimin, Rong Cheng, Hua Ke, and Jianguang Zhang. "Store-Brand Production Arrangement Based on the Game Theory." Mathematical Problems in Engineering 2018 (2018): 1–10. http://dx.doi.org/10.1155/2018/6316757.

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The increasing popularity of store brands is resulting in greater cannibalization of national brands. Thus, national-brand manufacturers are trying their best to confront this trend. At the same time, however, many leading national-brand manufacturers have become involved in the store-brand production of their counterpart retailers. We construct a game-theory-based framework to model the strategic interaction between a leading national-brand manufacturer and a retailer. Besides the national brand, the retailer also has an option for its own store brand to compete with the national brand head to head. There are two choices for the store-brand production available to the retailer: a fringe manufacturer with low production efficiency or alternatively the national-brand manufacturer with high efficiency. It is shown that, under certain conditions, there is a win-win situation for both the store-brand retailer and the national-brand manufacturer with the latter supplying the store brand. More interestingly, it is found that the national-brand manufacturer supplying the store brand may lead to a higher likelihood of the store brand introduction. Our study offers an explanation for why more and more national-brand manufacturers supply store brands.

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Alić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (March 1, 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.

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AbstractThe purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method. To test the research hypotheses, we used two samples, which implied the collection of usable 528 questionnaires. Confirmatory factor analysis was used to test the reliability, convergent, and discriminant validity of the constructs of interest. The structural equation modeling (SEM) technique was employed to analyze the effect of brand image on brand loyalty and brand commitment. Also, group comparisons were made between national brands and private label brands, using structural equation modeling. This study reveals that brand image has a significant positive effect on brand loyalty and brand commitment, both for national and private label brands. Moreover, it was found that the effect of brand image on brand commitment is stronger for national brands than for private label brands. The present study provides marketing managers of national brands and private label brands some insights into how to spur brand loyalty and commitment by establishing a favorable brand image.

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Paul Jaworski, Stefan, and Don Fosher. "National Brand Identity & Its Effect On Corporate Brands: The National Brand Effect (NBE)." Multinational Business Review 11, no. 2 (June 17, 2003): 99–113. http://dx.doi.org/10.1108/1525383x200300013.

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Cheng, Rong, Weimin Ma, and Hua Ke. "Store-brand introduction and production arrangement in the presence of multiple retailers." RAIRO - Operations Research 54, no. 3 (March 20, 2020): 827–43. http://dx.doi.org/10.1051/ro/2019035.

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Store brands play an increasingly important role in retailing business, leading more and more retailers to introduce store brands. Abundant research focuses on competition between store brands and national brands and counterstrategies that national-brand manufacturers can take to counter store-brand introduction. A little research studies the store-brand production issue, however, all under single-retailer scenarios. To approach the real world, we employ game theory to model interaction between a national-brand manufacturer and multiple locally monopolist retailers, one of whom has capability and motivation to introduce a store brand. Five Stackelberg games are build and solved to investigate: how the presence of the non-store-brand retailers affects the store-brand retailer’s decision on and profitability in the store-brand introduction; how the store-brand retailer should arrange store-brand production; whether there is a win–win situation where both the store-brand retailer and the national-brand manufacturerare better off with the latter producing the store brand. Accordingly, our study offers a novel rationale for why so many, especially leading, national-brand manufacturers are involved in the store-brand production. Some useful managerial suggestions are proposed on the store-brand introduction and production arrangement.

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Zhu, Xiaodong, Chunling Yu, and Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets." Social Behavior and Personality: an international journal 44, no. 2 (March 23, 2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.

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We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and brand moderated their attitude toward foreign brands. The relationship between brand attitude and purchase intention was also positive. Finally, we have suggested branding strategies for both Chinese and foreign firms operating in the Chinese market.

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Nagar, Komal. "Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit." Vikalpa: The Journal for Decision Makers 41, no. 2 (May 24, 2016): 149–67. http://dx.doi.org/10.1177/0256090916642678.

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Executive Summary Movies offer the perfect media site for placement of brands as part of the emerging marketing strategy. Although attempts to analyse brand placements have been made in the past, the same needs more attention in the Indian context. Given the exposure of Indian audiences to both national and international entertainment industry, it is only reasonable to expect the entertainment event context to have an impact on consumers’ evaluation of the brands placed in each context. The present research attempts to extend the applicability of the idea of fit, which was till now largely confined to sponsorship and subjects it to the exploration of finding a fit between brands and specific events, in particular, movies. Because the link between country of origin of the entertainment event (national/international) and brand, placement is a relevant area of speculation, the present research aims to study this relationship within the national/international context. Results of an experimental study among 120 respondents are as follows: Brands placed in a national event will create more positive brand evaluations in terms of positive attitude towards the placed brand and intention to purchase than brands that are placed in an international event. When the presence of a brand is consistent with the context in which it is placed, it would evoke more positive attitudes and behaviour than an incongruent placement. Evaluation of results further reveals that although a brand that fits well with the context in which it is placed generates a positive evaluation of the placed brand, the condition of a brand-event misfit in a Hollywood context will create more negative evaluations among the Indian audiences than if such a disconnect appeared in a Hindi film. In other words, a brand may have more to lose in case of a misfit with the international entertainment event than with a national entertainment event. Based on the findings of the present study, it is suggested that multinational brands must look at the Indian movies as a suitable medium for reaching out to the prospective buyers as Indians have become consumers of global brands and thus pose to be a huge market for global brands.

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Fitri, Aidilla, Mahruzal -, and Farida -. "The Role of Brand Personality on Consumer Behavior and Branding Challenges in Asia." Journal of Management and Accounting Studies 7, no. 02 (September 29, 2020): 55–60. http://dx.doi.org/10.24200/jmas.vol7iss02pp55-60.

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Nowadays, the concept of brand personality has been considered by researchers due to the increasing competition of institutions and companies in meeting the needs and expectations of consumers. Brand personality is all of the human traits that we attribute to brands and it is the central core in customer buying decision, so consumer personality is one of the factors affecting in formation of brand personality. Brands are considered as intangible assets. Institutions and companies that activate in underdeveloped countries and don't have national brand, face with challenges for branding and they can pay special attention to the concept of brand personality for developing brand and strategy of creating a national brand, because a positive national brand provides a competitive advantage and in better word, a competitive identity for a country. This article examines particularly the concept of brand personality and consumer behavior generally and the role of brand personality on consumer behavior and the challenges of branding in Asia.

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Balmer, John M. T., and Weifeng Chen. "Corporate heritage tourism brand attractiveness and national identity." Journal of Product & Brand Management 25, no. 3 (May 16, 2016): 223–38. http://dx.doi.org/10.1108/jpbm-08-2015-0959.

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Purpose This paper aims to examine the attractiveness of the Tong Ren Tang (TRT) as a Chinese corporate heritage tourism brand and consider the significance of TRT for Chinese national identity. The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national identity literature. Design/methodology/approach A conceptual model comprising five hypotheses was developed and this informed a survey-based questionnaire administered to domestic tourists/customers visiting Tong Ren Tang’s flagship shop in Beijing. Findings The attractiveness to domestic Chinese tourists/customers of the TRT corporate heritage tourism brand was found to be attributable to its multiple role identities: national, corporate, temporal, familial and imperial. As such, this study lends credence to Balmer’s augmented role identity notion. Chinese domestic tourists/customers – as members of an ethnic Chinese community – in visiting TRT not only consume an extant corporate heritage by tangible and intangible means but can also be seen to express, and reaffirm, their sense of Chinese national identity. Practical implications For TRT’s managers, there should be an appreciation that the attractiveness of TRT as a corporate heritage tourism brand rests not only on what it sells but also in what it symbolises in national and cultural terms. This finding is applicable to the managers of many other corporate heritage/corporate heritage tourism brands. Social implications Adopting a primordial perspective, the TRT pharmacy was found to be of singular significance to China’s national identity. Traditional Chinese Medicine, Confucian and Daoist religious/philosophical and China’s erstwhile Imperial polity are significant and enduring precepts of Chinese national identity. As such the TRT flagship shop/brand is of singular importance, as China has eviscerated much of its cultural heritage – particularly in relation to its corporate heritage brands. Originality/value This is the first empirical study to focus on corporate heritage tourism brands and one of the first studies to examine a Chinese corporate heritage/corporate heritage tourism brand. Also significant in focussing on the TRT corporate heritage brand. Established in 1669, TRT’s history spans five centuries: a corporate provenance which is exceptional within the People’s Republic of China. The study links the corporate brand notion with the nascent corporate heritage brand domain and the established area of heritage tourism.

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Marques dos Santos, Jose Paulo, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, and Daniela Seixas. "Neural imprints of national brands versus own-label brands." Journal of Product & Brand Management 25, no. 2 (April 18, 2016): 184–95. http://dx.doi.org/10.1108/jpbm-12-2014-0756.

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Purpose This paper aims to explore brain-based differences in national and own-label brands perceptions. Because price is a differentiating characteristic, able to discriminate between national and own-label brands, its influence is also studied. Design/methodology/approach The study uses the Save Holdings Or Purchase (SHOP) task with functional magnetic resonance imaging to explore the differences in brain functioning for national versus own-label branded products. Findings For the same product, the higher priced national brands and the lower priced own-label brands lead to more buying decisions. It is also found that there are brain structures that are more active/deactive for national than for own-label brands, both marked with real market prices. Price is a powerful driver of buying decisions and has its neural correlates. Parietal regions activate when brand information is subtracted from brand-plus-price information. The most surprising finding is that visual and visual associative areas are involved in the contrasts between branded products marked with switched prices and marked with real market prices. Originality/value The activation/deactivation brain patterns suggest that accepted models of brain functioning are not suitable for explaining brand decisions. Also, to our knowledge, this is the first time that a study directly addresses the brain’s functioning when subjects are stimulated with national versus own-label brands. It paves the way for a new approach to understanding how such brand categories are perceived, revealing the neural origins of the associated psychological processes.

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Dissertations / Theses on the topic "National brand"

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Qiao, Liang. "Pricing and advertising responses of national brands to store brand introduction /." May be available electronically:, 2007. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Kaneva, Nadezhda (Nadia). "Re-imagining nation as brand: Globalization and national identity in post-communist Bulgaria." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3273677.

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Chou, Ken-Hong Bell Leonard N. "Caffeine content of national and store brand carbonated beverages." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Fall/Theses/CHOU_KEN-HONG_41.pdf.

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Hood, Joseph William. "Destination branding : a case study of the Kruger National Park / J.W. Hood." Thesis, North-West University, 2008. http://hdl.handle.net/10394/2296.

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King, Taryn Val. "Examining the visual brand language used by Brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/28349.

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Wally Olins (2008:6), points out that in contemporary culture “brands and branding are all-pervasive and ubiquitous”. As he says, one need only walk down the high street of any major foreign city in the world, be it San Francisco or Shanghai, to be embraced by so many familiar brands, including Coca-Cola, KFC, Apple MAC, Chanel and Toyota, that one could mistake it for home. In the last 15 years particularly, the ubiquitous influence of brands and branding has seen the field outgrow its commercial role and expand into more secular and political spheres. Thus, the focus of this study is the role and influence of brands and branding on modern nations and their reputations via intentionally constructed national identities, with specific reference to South Africa. According to the main objectives of this study, focus was placed on the critical examination of South Africa’s nation brand, It’s Possible, in the light of the theoretical ideals for an intentional constructed national identity as proposed by Bartholmé and Melewar, Anholt and Olins. The examination centred on the analysis and interpretation of the individual communiqués that constituted the South African pavilion at the world Expo 2010, as their content is the result of the implementation of the nation’s visual brand language. The analysis and interpretation sought to, firstly, investigate the constitution of the South African visual brand language used in the design and construction of the pavilion’s communiqués and, secondly, to broadly identify the core values of the intentionally constructed South Africa nation brand – It’s Possible, made manifest in the South African exhibit through the visual communiqués.
Dissertation (Master of Arts)--University of Pretoria, 2012.
Visual Arts
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Wyma, Louise. "Consumers' preferences for private and national brand food products / L. Wyma." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4926.

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Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the relationship between consumers’ brand preferences for different food products, in relation to their demographics and psychographics in a South African context. Setting: A mall intercept, interviewer administered questionnaire was used as a quantitative method in this study in Potchefstroom in a South African context. Consumers’ preferences for private and national brand food products in different product categories were explored, using preference, psychographics and demographical questions simultaneously. Results: Respondents in this study preferred to purchase national brands in all products categories except for cooking oil. Considering eight psychographic factors that were extracted by exploratory factor analysis, two factors could be associated with positive reactions, while neutral reactions were evident for six factors. Respondents being indecisive on the majority of factors could be due to the fact that national brands were preferred for most products by respondents in the present study. Conclusions: Although brand preference depended on demographics and psychographics in previous research, the present study did not find significant relationships with psychographics when different products were used. Although a combination of demographic factors (mainly gender, education level, home language and employment status) could be useful in determining brand preference when used with specific products, home language and education level seem to be the most important factors. Therefore, brand preference depended on specific demographics for each product, while psychographic factors did not play a significant role. This implied that brand preference research should be product and region specific using specific demographic variables.
Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.

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Cruz-Donayre, Xiomara, and Eliana Gallardo-Echenique. "Understanding a Lovemark Brand Through the Sponsorship of the Peru National Football Team." Springer Science and Business Media Deutschland GmbH, 2021. http://hdl.handle.net/10757/655961.

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Brands are eager to gain their consumers love and respect by connecting with them in a more efficient manner in order to become a Lovemark. This happens very frequently in the football “world” as it is the sport with the biggest audience in the planet. This study analyzes the Lovemark Axis inside the sponsorship strategies directed toward the female audience. Semi-structured interviews were conducted, with the aim of analyze the perception of the consumers exposed to the ads of the sponsor brands of the Peru national football team. Results evidenced that the love and respect elements for the sponsored brand contribute to the association of values and feelings of the sponsoring brand. These results support that although the construction of a Lovemark requires a great period of time, the use of sports sponsorship helps to generate greater visibility and association of the brand with the sport.

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Dreyer, Adriana. "Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4352.

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Blomgren, Elin, and Sofie Ljungström. "Nation branding : The role of tourism from a managerial perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79963.

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Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. This study adopts a deductive approach reviewing existing literature on nation branding, brand management strategies and tourism stakeholders. A case study on how tourism is integrated in nation branding strategies and how stakeholders operating in the tourism sector perceive their own influence on the nation-brand was conducted in Sweden using a qualitative method. Data was collected through interviews with managers in organisations that directly or indirectly work with tourism while being involved in the strategic nation branding of Sweden. A conceptual framework was developed to illustrate how the nation-brand is created and communicated through tourism. The study concludes that tourism can have a significant role in nation branding and affect other subfields if the right circumstances are given. Strong collaborations are a prerequisite for effective nation branding and strategies should incorporate national identity and country-of-origin for authenticity. Future research could focus on comparing the role of tourism in nation branding with other subfields as well as comparing how organisations on the same level work with nation branding strategies.

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Rigaud, Maxime, and Tianlin Shao. "National Brand Positioning in the Swedish Meat Market : How to maintain a price premium." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179878.

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A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). This is done through studying what factors drives the WTPprice premiums for national brands and what attributes are important when consumers buy meatproducts.With inputs from the literature and conducted focus groups, a questionnaire testing our constructedhypothesis and the importance of attributes were collected from 163 respondents. A connection ismade to the theory of positioning using a customer-based brand equity concept.The results show that the WTP is driven by high perceived risk, perceived quality gap between NBsand PLs, is moderated by consumer involvement and mediated through PL experience. Swedishmeat, good animal husbandry, supporting farmers and locally produced meat were all importantattributes national brands should associate with their brands.

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Books on the topic "National brand"

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Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? Cambridge, Mass: Marketing Science Institute, 1995.

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Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.

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Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.

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Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Cambridge, Mass: Marketing Science Institute, 1995.

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Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Anne Roggeveen, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2.

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Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Raj Sethuraman, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5.

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Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Els Gijsbrecht, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1.

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Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, and María Jesús Yagüe-Guillén, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0.

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Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Alexander Chernev, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92084-9.

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Martinez-Lopez, Francisco J., Juan Carlos Gázquez-Abad, and Els Breugelmans, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6.

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Book chapters on the topic "National brand"

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Kumar, Nirmalya, and Jan-Benedict E. M. Steenkamp. "The National Champions Route." In Brand Breakout, 185–213. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276629_9.

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Olins, Wally. "Making a National Brand." In The New Public Diplomacy, 169–79. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230554931_9.

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Ochoa, Nicolas, and Julio Cerviño. "To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms." In National Brands and Private Labels in Retailing, 41–51. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7_4.

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Beneke, Justin, and Emma Trappler. "All Hail the Brand! Why Brand Gravitas Really Does Matter." In National Brands and Private Labels in Retailing, 61–70. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7_6.

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Cárdenas, Sandra Milena Sánchez, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, and Jose Armando Deaza Ávila. "Brand Architecture: Strategy for the Development of a City Brand." In Advances in National Brand and Private Label Marketing, 24–32. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_4.

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Grosso, Monica, and Sandro Castaldo. "Private Labels and National Brands: A Comparison Within Brand Extension." In Advances in National Brand and Private Label Marketing, 95–102. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5_10.

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Cárdenas, Sandra Milena Sánchez, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, and Jose Armando Deaza Ávila. "Correction to: Brand Architecture: Strategy for the Development of a City Brand." In Advances in National Brand and Private Label Marketing, C1. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_16.

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Molinillo, Sebastian, Yuksel Ekinci, and Arnold Japutra. "An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels." In Advances in National Brand and Private Label Marketing, 25–33. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1_3.

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Steppuhn, Vanessa. "Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work." In Advances in National Brand and Private Label Marketing, 11–16. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92084-9_2.

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Fota, Anne, Sascha Steinmann, Hanna Schramm-Klein, and Gerhard Wagner. "The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand." In Advances in National Brand and Private Label Marketing, 74–81. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6_9.

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Conference papers on the topic "National brand"

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Kuo, Chia-Wei, and Pei-Ju Lu. "Bargaining power of quota allocation in national brand and store brand competition." In Industrial Engineering (CIE-40). IEEE, 2010. http://dx.doi.org/10.1109/iccie.2010.5668345.

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Joko, J., and R. Hurriyati. "Strengthening Brand Equity of Local Food to Be a National Brand Class." In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200131.013.

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"NATIONAL BRAND IN THE EXPORT STRATEGY OF UKRAINE." In Global Business and Law Development Imperatives. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-10-10.45.

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Wen Tingting and Zhang Min. "Strategies of cultivating brand loyalty in China." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6543539.

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Heggie, Jon. "P-291 Brand new analysis." In Transforming Palliative Care, Hospice UK 2018 National Conference, 27–28 November 2018, Telford. British Medical Journal Publishing Group, 2018. http://dx.doi.org/10.1136/bmjspcare-2018-hospiceabs.316.

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Külter Demirgüneş, Banu, and Bülent Özsaçmaci. "EXPLORING THE EFFECT OF CONSUMERS’ FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE." In 4th Business & Management Conference, Istanbul. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/bmc.2016.004.012.

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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the childhood existence of the grandmother that makes food better than `mama makes it`, using only natural and trustworthy ingredients Even though the basic message was not clearly traditional, the `bunica` was closely linked to the world of the typical Romanian grandmother, with ties to traditions, rituals and, most importantly, to the rural world. `Bunica` has started a race of `authenticity` in publicity, race in which other brands like `Boromir`, `Pate Ardealul`, `Napolact`, `Covalact` and so on, entered. From the years of 2000, the national brands’ marketing messages have begun to introduce new and more complex traditional symbols in their communication strategies. Good examples of such elements are the usage of the collocations `tradițional (traditional)`, `ca la țară (from the rural village)’, of images or symbols from the local folklore ornamentics, of brand characters which `conjure` tradition. The main purpose of this paper is to identify the relations between traditional cultural capital elements, the brand’s communication efforts and the receiving public. For the research conducted in this article, two local dairy brands, with tradition in Romania, have been chosen. The data analyzed is collected from secondary sources.

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Mohseninia, Iman, and Heydar Lotfi. "The Effect of National Brand in Attracting Tourists in Tourism Industry." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1102.

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Weigang Zhou, Chengxiu Gao, and Suzhen Li. "Supply chain with national vs. store brand competition and strategic consumers." In 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2008. http://dx.doi.org/10.1109/soli.2008.4682918.

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MACEDO, Káritha Bernardo de, and Mara Rúbia SANT’ANNA-MULLER. "Carmen Miranda, Marca Brasil (Brazil Brand) and national identity: a historical glance." In Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. Editora Edgard Blücher, 2014. http://dx.doi.org/10.5151/design-icdhs-056.

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Reports on the topic "National brand"

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Alviarez, Vanessa, Keith Head, and Thierry Mayer. Global Giants and Local Stars: How Changes in Brand Ownership Affect Competition. Inter-American Development Bank, June 2021. http://dx.doi.org/10.18235/0003333.

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We assess the consequences for consumers in 76 countries of multinational acquisitions in beer and spirits. Outcomes depend on how changes in ownership affect markups versus efficiency. We find that owner fixed effects contribute very little to the performance of brands. On average, foreign ownership tends to raise costs and lower appeal. Using the estimated model, we simulate the consequences of counter-factual national merger regulation. The US beer price index would have been 4-7% higher without divestitures. Up to 30% savings could have been obtained in Latin America by emulating the pro-competition policies of the US and EU.

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Just, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, January 2016. http://dx.doi.org/10.32747/2016.7600039.bard.

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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetables are better quality, environmental concerns, altruism, and ethnocentrism. Local patriotic feelings are expected to be stronger among national-religious consumers and weaker among secular left wing voters. This project empirically analyzes consumers’ attitude toward local agricultural production, perceptions of the contribution of the agricultural sector to society and how these perceptions interact with patriotic beliefs and socio-political variables perhaps producing an ethnocentric preference for fruits and vegetables. This patriotic feeling may be contrasted with feelings toward rival (or even politically opposing) countries competing in the same markets. Thus geo-political landscape may help shape the consumer’s preferences and willingness to purchase particular products. Our empirical analysis is based on two surveys, one conducted among Israeli shoppers and one conducted among US households. We find strong influences of nationalism, patriotism and ethnocentrism on demand for produce in both samples. In the case of Israel this manifests itself as a significant discount demanded for countries in conflict with Israel (e.g., Syria or Palestine), with the discount demanded being related to the strength of the conflict. Moreover, the effect is larger for those who are either more religious, or those who identify with right leaning political parties. The results from the US are strikingly similar. For some countries the perception of conflict is dependent on political views (e.g., Mexico), while for others there is a more agreement (e.g., Russia). Despite a substantially different religious and political landscape, both right leaning political views and religiosity play strong roles in demand for foreign produce.

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Dahlke, Garland R., Patrick J. Gunn, and Dan D. Loy. Adapting the 2016 National Academies of Sciences, Engineering and Medicine—Nutrient Requirements of Beef Cattle to BRaNDS Software—Considering Metabolizable Protein. Ames (Iowa): Iowa State University, January 2017. http://dx.doi.org/10.31274/ans_air-180814-298.

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Townsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.

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One of the roles of the ANE OR/TA Project in India was to participate in policy dialogues with national counterparts, in the public sector and among NGOs, about expanding contraceptive choices, and to provide technical assistance for facilitating changes in service-delivery procedures. The public sector provides five contraceptive methods through its 11,500 hospitals and primary health care facilities. NGOs, private physicians, and pharmacies have access to a broader range of brands. While India is one of the world's leaders in contraceptive research, in recent years products have come to market slowly. New technology is often embraced, however the cost of contraceptive options is not trivial in the Indian context. As stated in this report, the OR Project became formally involved in the effort to expand contraceptive choices in 1993 at the request of the USAID Mission in India. The Secretary of Family Welfare supported concerns for quality and choice as part of the preparation for the International Conference on Population and Development held in Cairo, September 1994. Similar recommendations were made during development of a draft national population policy.

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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. To avoid stigma associated with condoms and STI prevention, the female condom was marketed as a family planning product or “contraceptive sheath” under the brand name “Care.” It was initially sold through pharmacies and clinics at a heavily subsidized retail price of US $0.24 for two; distribution has since expanded to other urban outlets, including supermarkets and convenience stores. Approximately one year after the start of the social marketing program, the Horizons Project and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. The goal is to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution in Zimbabwe. In total, 493 female condom users, 633 male condom users, and 624 nonusers are included in the analyses upon which this report is based.

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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.

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