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Relevant bibliographies by topics / National brand architecture

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Academic literature on the topic 'National brand architecture'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "National brand architecture"

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STUDINSKA, G.Y. "Branding as a tool to modernization the architecture of the national economy." Market Relations Development in Ukraine №6(217)2019 136 (August 23, 2019): 7–17. https://doi.org/10.5281/zenodo.3375512.

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The subject of research is the architecture of the national brand and the architecture of the national economy. The purpose of this study is to determine the link between the architecture of the national brand and the sectoral structure (architecture) of the national economy. Methodology of the research was proposed by the author. Results of work. The difference between the architecture of the national brand and the economic architecture (sectoral structure) of the national economy is established. The method of calculation of GDP growth in the conditions of changing the architecture of the nat

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ЧАНТУРИЯ, НАТАЛЬЯ, та АННА КИПИАНИ. "Особенности формирования стратегии национального брендинга грузии". Revista de studii interdisciplinare "C. Stere" 3-4 (19-20) (15 грудня 2018): 129–37. https://doi.org/10.5281/zenodo.3360633.

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Modern conditions of market economy changed the specifics of relations not only between brands of corporations, but also brands of the whole states. Today guarantee of a welfare and competitiveness of the country is its export potential and a capability to appropriate to the goods and services the status of the international brands. Purpose of the article. The purpose of article consists in systematization of modern international experience of forming of a brand of the state through the companies &bdquo;Made in...”, identification of the main vectors of development of the Georgian brandi

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Intaraboonsom, N., W. Chapman, and T. Tangpoonsupsiri. "The value of a strong national brand to cultural heritage and sustainable tourism (Case study: building the Thai brand image through the world expositions)." IOP Conference Series: Earth and Environmental Science 1366, no. 1 (2024): 012039. http://dx.doi.org/10.1088/1755-1315/1366/1/012039.

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Abstract This paper discusses some of the research done for my PhD thesis at the faculty of architecture of Silpakorn University in Bangkok, Thailand. The thesis is titled Nation Brand Strategies: National Identity, Architecture and Cultural Heritage Value: A case study of the Thai Pavilion at the World Expos. It includes the review of Thailand’s history of place branding at World Expositions since 1862. This paper discusses the changes over time, the role of architecture and cultural heritage at the World Expos as well as branding strategies using national culture and the long history of sust

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Zhade, Z. A., S. A. Lyausheva, and B. Z. Gvasheva. "BRANDING POTENTIAL OF THE REPUBLIC OF ADYGEA IN STRENGTHENING RUSSIAN NATIONAL IDENTITY." South Russian Journal of Social Sciences 25, no. 3 (2024): 39–52. http://dx.doi.org/10.31429/26190567-25-3-39-52.

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Branding of Russian regions in the last decade has become one of the key guide-lines of identity politics, along with the politics of memory and symbolic politics. The purpose of this article is to identify the potential of regional brands in strengthening Russian national identity using the example of the Republic of Adygea. The empirical basis of the study was the results of a massive online survey conducted in October- November 2023. The uniqueness of the region, the consolidation potential of the region, multi- level identity and the architecture of regional brands were identified as indic

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Pantelić, Bratislav. "Nationalism and Architecture: The Creation of a National Style in Serbian Architecture and Its Political Implications." Journal of the Society of Architectural Historians 56, no. 1 (1997): 16–41. http://dx.doi.org/10.2307/991214.

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From the mid-nineteenth century until the late 1930s the dominant architectural mode in Serbia was a local historicist style termed Serbo-Byzantine. At first it was used only for churches but was soon extended to schools and then to all types of buildings. Although mostly based on academic revivalist forms, this idiom, which purportedly drew its inspiration from Balkan medieval architecture, did, on occasion, display distinctly local characteristics. Although part of a pan-European trend. Serbian historicism was detached from architectural developments elsewhere. Unlike other Romantic-era revi

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Torres, Nuno Cintra. "muSEAum – Branding the Sea Museums of Portugal Research findings and perspectives of an innovation journey." Revista Lusófona de Educação, no. 57 (March 25, 2023): 69–82. http://dx.doi.org/10.24140/issn.1645-7250.rle57.05.

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The presence of the sea in Portuguese museums, monuments and sites is formidable, a multifaceted heritage providing experiences transposing history, exploration, industry, commerce, lifestyles, technologies, architecture, popular and fine arts. muSEAum focused on management competencies for the competitive exploration of museums’ characteristics, environment, and collection. The co-innovation project with a nationwide sample of sea-themed museological institutions – not just maritime or marine museums -- addressed the definition, management and communication of the museum brand, the benefits o

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He, Yiwen, Xuemin Zhang, Xinlei Chen, Dong Fu, Bei Zhang, and Xubin Xie. "Study on the Protection of the Spatial Structure and Artistic Value of the Architectural Heritage Xizi Pagoda in Hunan Province of China." Sustainability 15, no. 10 (2023): 8352. http://dx.doi.org/10.3390/su15108352.

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Xizi Pagoda, or the pagoda for cherishing writing paper, is part of China’s architectural heritage in culture, education, and rites. It symbolizes respect for books and ceremonies, aspirations for virtue and ideals, and hope for literati cultivation. This paper is the first comprehensive study based on the spatial structure and artistic value of the pagoda as rural stone architecture. It analyzes the shape, components, and decoration of typical Xizi Pagodas in Hunan Province, and studies the stress structure with finite element simulation software. This study delves into the science of the sha

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Li, Jinyuan. "The Operation Logic of Constructing China's National Original IP to Empower the Peripheral Design of Game Brands: Based on the Case Investigation of Mihoyo." Highlights in Business, Economics and Management 27 (March 21, 2024): 179–88. http://dx.doi.org/10.54097/6ha8c830.

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Game original IP, especially China's national original IP, has become a new momentum in the game industry, and with the attention of game companies to IP cultivation, the IP derivatives market has also developed accordingly. The construction of game brand's national original IP and the application of construction results are two important stages to realize the design of China's national original IP-empowered brand peripheral products, and the summary and analysis of a set of thinking models will intuitively show the operational logic of empowerment, which will help the original innovative diss

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Tymovchak, Iryna. "NATIONAL SYMBOLS AS THE ELEMENT OF IDENTITY IN ARCHITECTURE OF DIPLOMATIC LEGATIONS." Current problems of architecture and urban planning, no. 59 (March 1, 2021): 316–26. http://dx.doi.org/10.32347/2077-3455.2021.59.316-326.

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The article determines the peculiarities of introducing national symbols into the architecture of modern diplomatic legations with the aim of reflecting identity and uniqueness of different states of the world. In the context of globalization, multiculturalism, development of supranational institutions, and terrorist threats, the problem related to the means of expressing national identity in the architecture of diplomatic legations, which are the representation platform for each state worldwide, has appeared. The interpretation conciseness and artistic rethinking of national symbols is the ma

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BUDNIKEVYCH, Iryna, and Iryna HAVRYSH. "REGIONAL POLICY OF FORMING BRAND ATTRACTIVENESS OF AGRARIAN REGIONS." MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS, no. 1 (March 28, 2024): 282–90. http://dx.doi.org/10.31891/mdes/2024-11-42.

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The relevance of the article is determined by the need for systematic and competent support of brands in the agricultural sector and agricultural regions of Ukraine using modern strategically oriented marketing and branding tools. The purpose of the article is to research theoretical and practical aspects of regional policy in forming the attractiveness of agricultural region brands; to substantiate the architecture of brand attractiveness marketing policy based on STP marketing methodology. The research was conducted at theoretical and empirical levels, based on the modern concept of regional

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Books on the topic "National brand architecture"

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FASTEC '87: Conference proceedings : October 27-29, 1987, Atlanta, Georgia. Society of Manufacturing Engineers, 1987.

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Book chapters on the topic "National brand architecture"

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Cárdenas, Sandra Milena Sánchez, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, and Jose Armando Deaza Ávila. "Brand Architecture: Strategy for the Development of a City Brand." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_4.

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Cárdenas, Sandra Milena Sánchez, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, and Jose Armando Deaza Ávila. "Correction to: Brand Architecture: Strategy for the Development of a City Brand." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_16.

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Intaraboonsom, Nussara, and William Chapman. "Past to Present: National Brand Identity Through Architecture in Thailand." In Advances in Science, Technology & Innovation. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-60641-0_7.

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Santana, Arminda Almeida, and Sergio Moreno Gil. "Cooperation and Competition Among Regions." In Geopolitics and Strategic Management in the Global Economy. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2673-5.ch016.

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Many brands exist within the tourism industry. Territorial brands exist at local, regional, national, and supranational level where they overlap and are interrelated. Therefore, it is necessary that tourist destinations develop and manage their brands to obtain a strong differentiated position in the competitive market. This study analyzed relationships between destinations in the new global scenario. It aimed to improve brand architecture and increase tourist loyalty. A comprehensive analysis considering 6,964 tourists from 17 countries was applied. The study offered recommendations to destin

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Dimitriou, Dimitrios, and Aristi Karagkouni. "Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5902-7.ch001.

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This chapter aims to review the evolving concept of corporate sustainability in terms of its role in the enhancement of a nation's branding. Effective sustainable governance requires stakeholder approval and knowledge of local sustainability circumstances. Sustainable governance often implies social and economic effectiveness. To be acceptable, these criteria must draw on many widely scattered and publicly recognized values. Both the UN's HDI and the adjusted HDI (PHDI) could be utilized in nation branding. Following a thorough literature review, the link between corporate sustainability and n

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Austin, Graeme W. "A Conflicts of Law Approach to Intellectual Property Research." In Handbook of Intellectual Property Research. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198826743.003.0003.

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Intellectual property (IP) conflict of laws issues in disputes between private parties arise for a variety of reasons. Most infringe the plaintiff’s intellectual property rights in countries X, Y, and Z. Part of the infringing conduct might have been in one jurisdiction, while the effects are felt elsewhere. Infringing material can be instantly distributed to any country in which there is internet access. Digital networks are also increasing opportunities for international collaboration by parties that are physically located in different places, and supply chains also increasingly straddle nat

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Bernier, Celeste-Marie, Alan Rice, Lubaina Himid, and Hannah Durkin. "Mapping Space, Debating Place: Jelly Mould Pavilions (2010) and Official Sites and Sights of Slavery and Memory." In Inside the invisible. Liverpool University Press, 2019. http://dx.doi.org/10.3828/liverpool/9781789620856.003.0016.

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Lubaina Himid’s Jelly Mould Pavilions is an installation which draws attention to Liverpool’s troubled history as the largest eighteenth century slavery port in the world. After a discussion of Himid’s earlier memorial designs for the slave ship Zong as a way of discussing her ideas about memorialisation, the chapter moves to a discussion of the work using theoretical works about history, memory and trauma including the work of Paul Gilroy, Ian Baucom, bell hooks, Jean Fisher, Giorgio Agamben, Dionne Brand, Paul Ricoeur, Susan Stewart and Michael Rothberg. In particular it uses Agamben’s idea

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