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Journal articles on the topic 'National brand architecture'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

STUDINSKA, G.Y. "Branding as a tool to modernization the architecture of the national economy." Market Relations Development in Ukraine №6(217)2019 136 (August 23, 2019): 7–17. https://doi.org/10.5281/zenodo.3375512.

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The subject of research is the architecture of the national brand and the architecture of the national economy. The purpose of this study is to determine the link between the architecture of the national brand and the sectoral structure (architecture) of the national economy. Methodology of the research was proposed by the author. Results of work. The difference between the architecture of the national brand and the economic architecture (sectoral structure) of the national economy is established. The method of calculation of GDP growth in the conditions of changing the architecture of the nat

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ЧАНТУРИЯ, НАТАЛЬЯ, та АННА КИПИАНИ. "Особенности формирования стратегии национального брендинга грузии". Revista de studii interdisciplinare "C. Stere" 3-4 (19-20) (15 грудня 2018): 129–37. https://doi.org/10.5281/zenodo.3360633.

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Modern conditions of market economy changed the specifics of relations not only between brands of corporations, but also brands of the whole states. Today guarantee of a welfare and competitiveness of the country is its export potential and a capability to appropriate to the goods and services the status of the international brands. Purpose of the article. The purpose of article consists in systematization of modern international experience of forming of a brand of the state through the companies &bdquo;Made in...”, identification of the main vectors of development of the Georgian brandi

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Intaraboonsom, N., W. Chapman, and T. Tangpoonsupsiri. "The value of a strong national brand to cultural heritage and sustainable tourism (Case study: building the Thai brand image through the world expositions)." IOP Conference Series: Earth and Environmental Science 1366, no. 1 (2024): 012039. http://dx.doi.org/10.1088/1755-1315/1366/1/012039.

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Abstract This paper discusses some of the research done for my PhD thesis at the faculty of architecture of Silpakorn University in Bangkok, Thailand. The thesis is titled Nation Brand Strategies: National Identity, Architecture and Cultural Heritage Value: A case study of the Thai Pavilion at the World Expos. It includes the review of Thailand’s history of place branding at World Expositions since 1862. This paper discusses the changes over time, the role of architecture and cultural heritage at the World Expos as well as branding strategies using national culture and the long history of sust

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Zhade, Z. A., S. A. Lyausheva, and B. Z. Gvasheva. "BRANDING POTENTIAL OF THE REPUBLIC OF ADYGEA IN STRENGTHENING RUSSIAN NATIONAL IDENTITY." South Russian Journal of Social Sciences 25, no. 3 (2024): 39–52. http://dx.doi.org/10.31429/26190567-25-3-39-52.

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Branding of Russian regions in the last decade has become one of the key guide-lines of identity politics, along with the politics of memory and symbolic politics. The purpose of this article is to identify the potential of regional brands in strengthening Russian national identity using the example of the Republic of Adygea. The empirical basis of the study was the results of a massive online survey conducted in October- November 2023. The uniqueness of the region, the consolidation potential of the region, multi- level identity and the architecture of regional brands were identified as indic

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Pantelić, Bratislav. "Nationalism and Architecture: The Creation of a National Style in Serbian Architecture and Its Political Implications." Journal of the Society of Architectural Historians 56, no. 1 (1997): 16–41. http://dx.doi.org/10.2307/991214.

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From the mid-nineteenth century until the late 1930s the dominant architectural mode in Serbia was a local historicist style termed Serbo-Byzantine. At first it was used only for churches but was soon extended to schools and then to all types of buildings. Although mostly based on academic revivalist forms, this idiom, which purportedly drew its inspiration from Balkan medieval architecture, did, on occasion, display distinctly local characteristics. Although part of a pan-European trend. Serbian historicism was detached from architectural developments elsewhere. Unlike other Romantic-era revi

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Torres, Nuno Cintra. "muSEAum – Branding the Sea Museums of Portugal Research findings and perspectives of an innovation journey." Revista Lusófona de Educação, no. 57 (March 25, 2023): 69–82. http://dx.doi.org/10.24140/issn.1645-7250.rle57.05.

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The presence of the sea in Portuguese museums, monuments and sites is formidable, a multifaceted heritage providing experiences transposing history, exploration, industry, commerce, lifestyles, technologies, architecture, popular and fine arts. muSEAum focused on management competencies for the competitive exploration of museums’ characteristics, environment, and collection. The co-innovation project with a nationwide sample of sea-themed museological institutions – not just maritime or marine museums -- addressed the definition, management and communication of the museum brand, the benefits o

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He, Yiwen, Xuemin Zhang, Xinlei Chen, Dong Fu, Bei Zhang, and Xubin Xie. "Study on the Protection of the Spatial Structure and Artistic Value of the Architectural Heritage Xizi Pagoda in Hunan Province of China." Sustainability 15, no. 10 (2023): 8352. http://dx.doi.org/10.3390/su15108352.

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Xizi Pagoda, or the pagoda for cherishing writing paper, is part of China’s architectural heritage in culture, education, and rites. It symbolizes respect for books and ceremonies, aspirations for virtue and ideals, and hope for literati cultivation. This paper is the first comprehensive study based on the spatial structure and artistic value of the pagoda as rural stone architecture. It analyzes the shape, components, and decoration of typical Xizi Pagodas in Hunan Province, and studies the stress structure with finite element simulation software. This study delves into the science of the sha

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Li, Jinyuan. "The Operation Logic of Constructing China's National Original IP to Empower the Peripheral Design of Game Brands: Based on the Case Investigation of Mihoyo." Highlights in Business, Economics and Management 27 (March 21, 2024): 179–88. http://dx.doi.org/10.54097/6ha8c830.

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Game original IP, especially China's national original IP, has become a new momentum in the game industry, and with the attention of game companies to IP cultivation, the IP derivatives market has also developed accordingly. The construction of game brand's national original IP and the application of construction results are two important stages to realize the design of China's national original IP-empowered brand peripheral products, and the summary and analysis of a set of thinking models will intuitively show the operational logic of empowerment, which will help the original innovative diss

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Tymovchak, Iryna. "NATIONAL SYMBOLS AS THE ELEMENT OF IDENTITY IN ARCHITECTURE OF DIPLOMATIC LEGATIONS." Current problems of architecture and urban planning, no. 59 (March 1, 2021): 316–26. http://dx.doi.org/10.32347/2077-3455.2021.59.316-326.

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The article determines the peculiarities of introducing national symbols into the architecture of modern diplomatic legations with the aim of reflecting identity and uniqueness of different states of the world. In the context of globalization, multiculturalism, development of supranational institutions, and terrorist threats, the problem related to the means of expressing national identity in the architecture of diplomatic legations, which are the representation platform for each state worldwide, has appeared. The interpretation conciseness and artistic rethinking of national symbols is the ma

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BUDNIKEVYCH, Iryna, and Iryna HAVRYSH. "REGIONAL POLICY OF FORMING BRAND ATTRACTIVENESS OF AGRARIAN REGIONS." MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS, no. 1 (March 28, 2024): 282–90. http://dx.doi.org/10.31891/mdes/2024-11-42.

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The relevance of the article is determined by the need for systematic and competent support of brands in the agricultural sector and agricultural regions of Ukraine using modern strategically oriented marketing and branding tools. The purpose of the article is to research theoretical and practical aspects of regional policy in forming the attractiveness of agricultural region brands; to substantiate the architecture of brand attractiveness marketing policy based on STP marketing methodology. The research was conducted at theoretical and empirical levels, based on the modern concept of regional

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Shin, Jin-Ok. "A Study on Characteristics of City Identity Represented by City Series Campaign of Absolut Vodca." korea soc pub des 12 (March 30, 2024): 29–36. http://dx.doi.org/10.54545/kspd.2024.03.29.

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In the era of city competition, value and role of visualized city identity is getting bigger. The study aims to methods for building and visualizing city identities through city series advertisement campaign by Sweden Absolut bodka brand to make premium image. The study is done by literature research and case study. Absolut releases creative advertisements to break up Russian low-graded image of bodka for penetration toward US market. City series ads of Absolut combining unique bottle shape and symbolic images of cities help to build premium brand image and penetrate global market. Images of c

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Mutma, Fasya Syifa, and Reni Dyanasari. "Implementation of Tourism Place Branding Management in Indonesia through the 'Wonderful Indonesia' Campaign." Journal of Communication & Public Relations 4, no. 1 (2025): 55–75. https://doi.org/10.37535/105004120254.

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Tourism has become a significant sector in Indonesia's economy since 2019. Indonesia has a tourism brand managed by the Ministry of Tourism and Creative Economy (Kemenparekraf) called "Wonderful Indonesia." Since its launch in 2011 and its promotion in 2015 until the present, Indonesian tourism, especially the Wonderful Indonesia brand, has received various national and international awards. These accolades can be attributed to the marketing communication and branding efforts carried out by Kemenparekraf. There is a concept called place branding, where "Wonderful Indonesia" is applied to brand

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Kallis, Aristotle. "Futures Made Present: Architecture, Monument, and the Battle for the ‘Third Way’ in Fascist Italy." Fascism 7, no. 1 (2018): 45–79. http://dx.doi.org/10.1163/22116257-00701004.

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During the late 1920s and 1930s, a group of Italian modernist architects, known as ‘rationalists’, launched an ambitious bid for convincing Mussolini that their brand of architectural modernism was best suited to become the official art of the Fascist state (arte di stato). They produced buildings of exceptional quality and now iconic status in the annals of international architecture, as well as an even more impressive register of ideas, designs, plans, and proposals that have been recognized as visionary works. Yet, by the end of the 1930s, it was the official monumental stile littorio – cla

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Al Jauzi, M. Seneng, Hari Santoso Wibowo, and Abdul Wadud. "Implementation of Brand Positioning in an Effort to Become a Religious Tourist Destination." Proceedings of International Conference on Da'wa and Communication 3, no. 1 (2021): 267–79. http://dx.doi.org/10.15642/icondac.v3i1.496.

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Islamic Center Masjid Raya Hubbul Wathan is the largest mosque and a religious tourism center in West Nusa Tenggara. This study examines the brand positioning strategy implemented by this mosque, which functions as both a grand mosque and a spiritual tourism center. This study uses a qualitative method with a case study approach. Data were collected by interview, observation, and documentation and tested by sources and techniques triangulation. The results show that this mosque, as the grand mosque, has numerous qualified national and international imams, magnificent and comprehensive congrega

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Михайлова, А. В., and Н. С. Шкурко. "Digital architecture for regional events." Экономика и предпринимательство, no. 8(121) (July 26, 2020): 548–56. http://dx.doi.org/10.34925/eip.2020.121.8.110.

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В статье на примере организации региональных культурных и спортивных мероприятий (событийных ивентов) показана цифровая архитектура с акцентом на цифровые доминанты. Методы исследования сравнительный и системный анализ, контент-анализ и аналитические методы. В условиях цифровизации общества решить задачи достижения целевого индикатора Стратегии спорта РФ до 2030 можно за счет акцента на национальных видах спорта (этноспортивных мероприятиях) в регионах нашей многонациональной страны. Сфера организации этно спортивного ивента региона является важнейшей и составной частью культурных и экономичес

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Cvijic, Sinisa, and Jasna Guzijan. "Cultural and historical heritage: An asset for city branding." Spatium, no. 30 (2013): 23–27. http://dx.doi.org/10.2298/spat1330023c.

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Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situ

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Ніфатова, Олена Михайлівна, та Яна Іванівна Онофрійчук. "ФОРМУВАННЯ БРЕНД-КАПІТАЛУ КЛАСТЕРНОГО ПІДПРИЄМНИЦТВА НА ЗАСАДАХ ЕКОНОМІКИ СПІЛЬНОЇ УЧАСТІ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 49–58. http://dx.doi.org/10.30857/2413-0117.2019.5.5.

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The article seeks to explore the issues of building brand capital in cluster entrepreneurship on the principles of sharing economy. To gain better awareness and clarity, the study offers insights on major characteristics and contradictions embedded in the definition of a "sharing economy" which made possible to view it as a new socioeconomic model of doing business, according to which access to goods and services with excess opportunities is provided through online platforms. It is argued that the process of business activity in the frameworks of sharing economy triggers a new pattern of conso

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Dyachenko, Alla. "Concepts of ethnodesign in the future designers’ training at the artistic higher education institutions." IMAGE OF THE MODERN PEDAGOGUE 1, no. 3 (2021): 110–14. http://dx.doi.org/10.33272/2522-9729-2020-3(198)-110-114.

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The article highlights the essence of the concept «ethnodesign». Features of using ethnodesign tools in creative socio-cultural projects of artistic institutions by future and leading designers are considered. The following etnotematics are rethinking: national motives of folk culture, fine and decorative arts, architecture, interest in traditional decoration and colors. The author analyzes the concepts of ethnodesign and the specifics of its use in different time periods. Cosmopolitanism of design solutions and internationality of figurative language make design products understandable for th

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Euodia Grace Maranatha, Endang Sulistya Rini, and Syafrizal Helmi Situmorang. "ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 4 (2023): 1165–82. http://dx.doi.org/10.54443/ijebas.v3i4.1001.

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Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of the creative economy in Indonesia, namely: game developer, architecture, interior design, music, fine arts, product design, fashion, culinary, (animated film and video photography), visual communication design, television and radio, craft, advertising

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Петровська, Ю. Р. "ДИЗАЙН ІНТЕР’ЄРІВ ТЕМАТИЧНИХ РЕСТОРАНІВ ЯК СКЛАДОВА КУРСОВОГО ПРОЕКТУВАННЯ СТУДЕНТІВ СПЕЦІАЛЬНОСТІ «ДИЗАЙН»". SCIENTIFIC BULLETIN OF CIVIL ENGINEERING 108, № 2 (2022): 12–17. http://dx.doi.org/10.29295/2311-7257-2022-108-2-12-17.

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The scientific publication outlines the methodology of teaching the specialized academic discipline “Design, Part 5” as a component of training of students of the Institute of Architecture and Design majoring in Design, aimed at the preparation of a comprehensive interior design project for a concept restaurant. Identification and usage of the national style features in the interior design of restaurants are becoming key factors in further stylization and transformation of ethnic motifs in modern interiors. The article highlights the results of mastering of the theoretical material by students

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Chervinska, Lesia. "Event Brand Building as a Technology for Promoting the National Image." Issues in Cultural Studies, no. 36 (December 28, 2020): 269–79. https://doi.org/10.31866/2410-1311.36.2020.221075.

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The purpose of the article is to find out the specifics of event brand building, which provides opportunities to gain significant competitive advantages and attract the necessary tools for further evolution, which is vital for Ukraine concerning its investment prospects. The research methodology is based on the use of the principles of historicism, analysis, objectivity and consistency. The scientific novelty lies in the comprehensive review of the critical features of professional event brands building in the regions to cultivate a state image within the cooperation between stakeholders. Conc

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Kang, Zongshe, and Bin Abdul Ghani Dahlan. "Explore Regional Characteristics and Design to Enhance New Elements of Brand Packaging——Taking Moutai as an Example." Journal of Sustainable Business and Economics 7, no. 2 (2024): 62. http://dx.doi.org/10.26549/jsbe.v7i2.19162.

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Taking ethnic minority culture as the starting point, this paper explores the possibility of artistic expression of elements in different regions, and explores how regional brands can combine regional culture to create market effects and public preferences. Through field research, literature research, and market case comparison, the aesthetic symbols of different cultural and artistic forms of the Dong ethnic group are refined and expressed, and their application in the development of local brand design is explored. Artistic expression elements such as patterns, colors, and materials are extra

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Lahti, Kari. "The Role and the Purpose of National Biodiversity Data Infrastructures in between the Local and International Data Services." Biodiversity Information Science and Standards 6 (August 23, 2022): e91489. https://doi.org/10.3897/biss.6.91489.

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The FinBIF (Schulman et al. 2021) Research Infrastructure is a national service with a broad coverage of the components of biodiversity informatics. Data flows are managed under a single information technology architecture, services are delivered through an on-line portal representing an umbrella concept and one brand. Data is collated from all available sources (e.g., research institute's data management systems, national monitoring schemes, natural history collection management systems and citizen science projects). Where does it stand between the local and international data infrastructures

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Deva, Sidharta Chandana, and Martin Halim. "PERAN ARSITEKTUR TERHADAP KEMAJUAN UMKM DI BIDANG FASHION DI ERA DIGITALISASI MELALUI PENDEKATAN ARSITEKTUR EMPATI." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 6, no. 1 (2024): 23–36. http://dx.doi.org/10.24912/stupa.v6i1.27444.

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MSMEs, or Micro, Small, and Medium Enterprises, represent productive ventures owned by individuals or entities qualifying as micro-enterprises. In the digitalization era, these MSMEs have witnessed rapid growth, significantly contributing to Indonesia's economic advancement. Recognizing their importance, both governmental and private sectors are actively promoting MSMEs in the country. A notable sector experiencing rapid expansion is the creative economy, particularly the fashion industry. However, challenges threaten the progress of fashion-oriented MSMEs in Indonesia's digital age. The digit

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Zhang, Yongjiao, Xiaowu Man, and Yongnian Zhang. "From “Division” to “Integration”: Evolution and Reform of China’s Spatial Planning System." Buildings 13, no. 6 (2023): 1555. http://dx.doi.org/10.3390/buildings13061555.

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Spatial planning is a public policy arrangement for land use allocation and spatial structure regulation. As a method used by the public sector to influence the spatial distribution of future activities, spatial planning has become an important method and basis for the Chinese government to perform its duties. In the process of its long-term development, China has formed a unique spatial planning system. Based on the perspective of evolution and comparison, this paper systematically reviews the evolution of China’s spatial planning system from “multi-plan division” to “multi-plan integration”

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AGARWAL, PANKAJ. "Advertising on television and children's purchasing patterns." Turkish Journal of Computer and Mathematics Education 09, no. 03 (2018): 1004–16. http://dx.doi.org/10.36893/tercomat.2018.v09i03.1004-1016.

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The goal is to understand how children's cognitive abilities affect how they comprehend television commercials and how they develop opinions about them. The goal of this essay is to examine how children's perceptions of television advertising affect their subsequent purchasing choices. Methodology, design, and strategy - Experimental and descriptive methods have been used in this study. A literature study and deep conversations with pediatricians, marketers, and families of young kids are part of exploratory research. It was further developed by conducting a survey of kids between the ages of

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Mennatallah Hamdy, Mennatallah Hamdy, and Doha Ibrahim. "Preservation Laws: Saving Modern Egyptian Architectural Integrity." Resourceedings 2, no. 2 (2019): 58. http://dx.doi.org/10.21625/resourceedings.v2i2.605.

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Egyptian cities have witnessed a variety of impeccable architecture throughout centuries of civilization, which enriched the Egyptian society. Constantly rising to the discussion is a question of what constitutes value to architecture of different times. It is important to regard heritage conservation as a synthetic, complex topic that is open for interpretations and judgment. While some antiquities are protected by law, it is apparent how modern heritage is a matter of ambiguity when it comes to preservation and conservation efforts. Until the mid-19th century, architectural heritage was prim

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Yousaf, Salman, and Li Huaibin. "Branding Pakistan as a “Sufi” country: the role of religion in developing a nation's brand." Journal of Place Management and Development 7, no. 1 (2014): 90–104. http://dx.doi.org/10.1108/jpmd-08-2013-0020.

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Purpose – This paper seeks to explore the influential role of religion in developing a nations brand and discusses the possibility of re-positioning the brand Pakistan as a “Sufi country” that is coherent with the cultural values and social realities of the country. Design/methodology/approach – The paper follows a case study approach in delineating the image problem encountered by Pakistan and describing how governments in Pakistan related country branding efforts with the religious sentiments to foster their motives. This paper also follows an inductive approach in making a theoretical expla

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Pier, David. "THE BRANDED ARENA: UGANDAN ‘TRADITIONAL’ DANCE IN THE MARKETING ERA." Africa 81, no. 3 (2011): 413–33. http://dx.doi.org/10.1017/s0001972011000246.

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ABSTRACTBrand marketing in its latest global advances offers ideologies of public participation and the audience–‘provider’ relationship that many in the developing world are finding compelling, even when consumer capitalism fails to produce its promised rewards immediately. Strategies of ‘branding’ are being explored in combination with older performance strategies, with new syncretic branded arenas emerging as a result. In Africa, music and dance have always been important for establishing certain arenas and mediating transactions within them. In the era of post-independence nationalism, ‘tr

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Chang, Tsen-Yao, and Yu-Ju Chuang. "Cultural Sustainability: Teaching and Design Strategies for Incorporating Service Design in Religious Heritage Branding." Sustainability 13, no. 6 (2021): 3256. http://dx.doi.org/10.3390/su13063256.

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Under globalization, a local brand must be managed by strengthening local uniqueness and representativeness to become a unique brand that is irreplaceable in the international market. An examination of Taiwan’s cultural characteristics and resources shows that religion has been the focus of the government’s tourism promotion in recent years. A religious site is filled with architectural, historical, aesthetic, and cultural elements. Through online marketing and multilingual introductions, the government has packaged Taiwan’s religious culture into a brand. Temples not only provide devotees wit

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Ivanovskyi, Oleksandr, and Halyna Khavkhun. "Interior design concept of Ukrainian brands clothing store." Current problems of architecture and urban planning, no. 68 (March 29, 2024): 251–59. http://dx.doi.org/10.32347/2077-3455.2024.68.251-259.

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The issue of retail establishments design and planning is considered based on the example of clothing store interior conceptual development. The relevance of finding new forms of expression of Ukrainian identity in design is justified, in particular, clothing stores of Ukrainian brands, which today are not only trade establishments, but also the popularizes of Ukrainian culture. Based on the results of the analysis of literary sources and design experience, trends regarding the formation of the interior space and content of modern clothing stores were revealed, including: versatility; combinat

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Кръстев [Krastev], Вилиян [Viliyan]. "“Soft power” of Bulgaria in international rankings." Pskov Journal of Regional Studies, no. 4 (2022): 24. http://dx.doi.org/10.37490/s221979310022627-2.

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Measuring the effectiveness of the accumulated “soft power” by states is a problem that is actively discussed in the academic community. A characteristic feature of “soft power” is that it is not applied directly, but is a consequence of the resulting effect of various social events and initiatives in the process of using the potential of states. The key resources influencing the achievement of “soft power” lie mainly in the humanitarian sphere. The purpose of the study is to track the assessment of the “soft power” of Bulgaria, reflected in its geopolitical image. The measurement of Bulgaria&

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Freitas, Osmany, Françoa Taffarel, Aldri Luiz dos Santos, and Lourenço Alves Pereira Júnior. "Uncovering Hidden Risks in IoT devices: A Post-Pandemic National Study of SOHO Wi-Fi Router Security." Journal of Internet Services and Applications 15, no. 1 (2024): 485–95. http://dx.doi.org/10.5753/jisa.2024.3834.

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This study thoroughly analyzes the cybersecurity status of Small Office/Home Office (SOHO) Wi-Fi routers. These routers are crucial but frequently overlooked elements in network infrastructure, particularly in light of the impact of the COVID-19 pandemic on network security. The pandemic has led to shifts in network usage patterns, blurring traditional security perimeters and extending them into private residences, creating additional points of vulnerability in urban environments. Our nationwide research evaluated an extensive dataset of router brands and models currently used at scale. We mea

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MURZIN, V. M., E. V. GARIFULLINA, and A. V. OKRUZHNOV. "SOFTWARE IMPORT SUBSTITUTION IN PROJECT-BASED EDUCATION." Herald of Technological University 27, no. 7 (2024): 120–25. https://doi.org/10.55421/1998-7072_2024_27_7_120.

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In connection with the sanctions restrictions imposed on the Russian Federation, the issue of import substitution in all areas of the national economy is more acute than ever. Such a decision by the countries of the collective West had a particularly strong impact on the work of critical infrastructure enterprises, which include oil production and refining, petrochemicals, transport and storage of oil, gas and petroleum products. One of the priority areas of import substitution is the transition to domestic software. In the professional environment, ways of transitioning to domestic programs a

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Harbar, Maryna, and Viktoria Shchurova. "Prerequisites for the creation of a World Exhibition environment in Ukraine (on the example of EXPO-2020 experience)." Current problems of architecture and urban planning, no. 65 (March 17, 2023): 43–58. http://dx.doi.org/10.32347/2077-3455.2023.65.43-58.

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The article presents analytical material on the experience of organizing World Exhibitions, special attention is to EXPO-2020. The main postulates of the EXPO-2030 program in Ukraine are provide. Modern scientific approaches to the study of the problem of sustainable development, the economics of organizing exhibitions, social tasks, the aesthetics of the symbolism of the architectural composition of pavilions of different countries and exhibition sites in Dubai with the final Program for People and Planet are considered. The purpose of the publication is to identify the main chara

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Muravska, Svitlana. "THE UNIVERSITY AND ITS MUSEUMS: PLACE IN THE CULTURAL TOURIST AREA OF THE CITY." City History, Culture, Society, no. 3 (October 30, 2017): 110–22. http://dx.doi.org/10.15407/mics2019.03.110.

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The article attempts to analyze the place of higher educational establishments(HEE) in general and its museums in particular playing in the city life. Thethe empirical basis of the article is the information collected as a result of researchvisits to HEE in seven regions of Western Ukraine: Lviv, Ivano-Frankivsk,Ternopil, Volyn, Rivne, Chernivtsi, and Zakarpattia, organized for 2013-2017.The main used method is interviews with personnel of HEE museums.The author points out these «temples of muses» gradually moved awayfrom its traditional educational and research mission in the 1980’s. Such rea

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DYADYUKH-BOGATKO, Nataliya, and Victoria HNYLYAKEVICH. "FONTS OF COMMUNICATION IN THE CITIES OF UKRAINE." Bulletin of the Lviv University. Series of Arts Studies 243, no. 25 (2024): 27–37. https://doi.org/10.30970/vas.25.2024.27-37.

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Visual communication in cities has different sources and one of them is the font. The traditions of the Ukrainian Cyrillic script have deep roots. A modern Ukrainian city is fighting for its identity and through font recognition. Every Ukrainian city has its own coat of arms and logo. Some Ukrainian cities already have approved corporate fonts. They are worked on by both typeface designers and famous artists, from beginning students to well-known meter artists. The urban population of the planet is constantly growing, and our country is no exception to this. And the high density of residents r

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Damayanti, Trie, Susanne Dida, Dadang Rahmat Hidayat, and Sung Kyum Cho. "Malaysian medical tourism communication in shaping Indonesian public opinion." Jurnal Kajian Komunikasi 9, no. 2 (2021): 138. http://dx.doi.org/10.24198/jkk.v9i2.35852.

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Malaysia is developing medical tourism as a tourism industry aimed at foreign tourists. For this tourism industry, Malaysia makes Indonesia as one of the tourist targets that are expected to bring foreign exchange for the country. Data shows that Indonesians are the largest contributor of tourists visiting Malaysia for treatment. This shows the trust of Indonesian citizens in the health services of the neighboring country. The concept of tourism communication mentions that to achieve the success of medical tourism at least several things are needed that can be fulfilled, namely: competitive pr

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Kasemsarn, Kitticha, Antika Sawadsri, and Amorn Kritsanaphan. "Employing Creative Tourism to Produce City Branding Derived from Vernacular Settlements: A Review." International Society for the Study of Vernacular Settlements 11, no. 6 (2024): 111–33. http://dx.doi.org/10.61275/isvsej-2024-11-06-07.

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Many cities are striving to establish distinct identities that have a strong impact both within their local communities and on the international stage. City branding derived from the nearby vernacular settlements has become a strategic method for urban areas to differentiate themselves by emphasizing their distinctive cultural, historical, and social resources. However, often, how to develop city branding, attract tourists through creative tourism, and preserve cultural heritage have been examined independently and not in conjunction with one another. Furthermore, the issues about how to devel

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Panteleeva, Liliya M. "Urban cultural anthropology in the Russian context. Part II. Object of researches." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 53 (2024): 73–86. http://dx.doi.org/10.17223/22220836/53/6.

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The article continues the study about the place of cultural anthropology of the city in the national system of the humanities. It proposes a definition of the object of science and describes the foreshortenings of contemporary studies of urban culture. The author thinks that the cultural anthropology of a city should study of the cultural specifics of a particular city in all its diversity. He insists that attempts to develop a more specific definition of the central object of urban anthropology, regardless of one aspect or another, are deliberately helpless. The plurality and heterogeneity of

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Terletska, Oksana, Lesya Kushnir, and Tatiana Perig. "ECOLOGICAL PROSPECTS OF TOURISM DEVELOPMENT WITHIN DROHOBYCH URBOSYSTEM." GEOGRAPHY AND TOURISM, no. 53 (2019): 54–60. http://dx.doi.org/10.17721/2308-135x.2019.53.54-60.

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Goal. To reveal peculiarities of formation of ecological prospects of tourism development within Drohobych urban system. Method. The study used analytical, comparative-geographical, cartographic and synthetic methods. Results. The prospect of this territory for ecological tourism in urban systems is shown - since it is characterized by the location within the satisfactory ecological state of forest landscapes, accessibility for all types of tourist groups, developed infrastructure and the presence of environmental problems, which often need immediate solution. Thus, territories such as the Dro

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Chernysh, Anna. "Sumy’s media image (based on the material of the online edition “TSUKR”)." Obraz 45, no. 2 (2024): 16–25. http://dx.doi.org/10.21272/obraz.2024.2(45)-16-25.

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Introduction. The media image of a city is determined by a set of mediatisation factors and a wide network of media that present it. The media image of a city is formed taking into account the city’s history, architecture, its “ knowability” by prominent figures, places, brands, business strategies, commercial component, and public opinion. Relevance of the study. These components make it possible to conclude that the media play a major role in the life of an urban community. The analysis of the media content of regional media contributes to the formation of an idea of the image of the city as

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Maswabi, Tshepo, Jane Monyake, and Paul Mburu. "NATION BRAND ARCHITECTURE- A REALITY OR REVERIE FOR AFRICAN NATIONS: THE CASE OF BOTSWANA." International Journal of Engineering Science Technologies 7, no. 2 (2023). http://dx.doi.org/10.29121/ijoest.v7.i2.2023.467.

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Nation brand architecture gives a ‘sense of mission’ which can help unify key players, concentrate resources, increase efficiency, and create synergies in customer attraction Joao (2018). However, what seemingly works for product/ corporate brands appears to be more of a brown study for nation branding. Adoption of nation brand architecture is gaining traction in Western nations. Many countries in Africa such as Botswana seem not to be consciously employing this seemingly beneficial concept.This paper therefore explores the extent to which Botswana; an African nation has adopted this concept.

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Rajavi, Koushyar, Tarun Kushwaha, and Jan-Benedict E. M. Steenkamp. "EXPRESS: Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in CPG Industries?" Journal of Marketing, August 16, 2022, 002224292211226. http://dx.doi.org/10.1177/00222429221122698.

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We examine why some brands are able to ride the wave of macroeconomic expansions, while other brands are better able to successfully weather contractions. Using a utility-based framework, we develop hypotheses how the impact of these shocks on brand equity is moderated by six strategic brand factors—price positioning, advertising spending, product line length, distribution breadth, brand architecture, and market position. We utilize monthly data on 325 CPG national brands in 35 categories across 17 years from the United Kingdom to obtain quarterly sales-based brand equity estimates. The two pr

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Miyamaru, Letícia, Marina Lourenção, Silvia Inês Dallavale de Pádua, and Janaina de Moura Engracia Giraldi. "Business process management applicability to destination country-brand management." Benchmarking: An International Journal, February 14, 2023. http://dx.doi.org/10.1108/bij-02-2022-0086.

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PurposeThis study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process model for it.Design/methodology/approachThis is a qualitative exploratory study whose unit of analysis is the BPM applicability to the destination country-brand of a Latin American developing country. Primary data were obtained through in-depth interview with the developing country's tourism international promotion agency. The secondary data were government reports and research papers on country-brand studies. Data

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Peer, Tal, and Mignon Reyneke. "Inverroche: Maintaining brand equity in craft gin through brand acquisition." Case Writing Centre, University of Cape Town, Graduate School of Business, December 8, 2022, 1–8. http://dx.doi.org/10.1108/caseuct-2022-000005.

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Subject area of the teaching case: It is well suited for short courses focussed on brand equity or marketing. Student level: This teaching case is specifically aimed at postgraduate students completing a management diploma or a professional development course. Brief overview of the teaching case: Inverroche, one of South Africa’s first artisianl gins, faces an interesting brand dilemma. By the end of 2016 through a distribution agreement with a large wholesaler, it secures a national footprint and becomes available at all leading retailers, resturants, and bars. The product’s immense growth tr

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Pierpoint, Jim. "Headline risk: Forging a crisis communication keystone." Journal of Contingencies and Crisis Management 32, no. 1 (2024). http://dx.doi.org/10.1111/1468-5973.12559.

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AbstractIn March 2023, headlines about a single ill‐conceived press release amplified in the social media triggered a one‐day, $42 billion bank run that threatened to destabilise the US financial system. The Silicon Valley Bank collapse represents an extreme example of headline risk, the potential for breaking news to trigger a PR crisis and corresponding brand and business shocks. This paper presents the results of exploratory research supporting the creation of risk management frameworks for measuring, monitoring, managing and ultimately mitigating financially material headline risk. Based o

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Sahli, Farzane, Sirous Alidousti, and Nader Naghshineh. "Designing a branding model for academic libraries affiliated with the Ministry of Science, Research and Technology in Iran." Library Hi Tech, January 24, 2023. http://dx.doi.org/10.1108/lht-02-2022-0111.

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PurposeThis study identifies factors affecting brand building for academic libraries affiliated with the Ministry of Science, Research and Technology (MSRT) in Iran.Design/methodology/approachThis research applied the grounded theory method based on the three open, axial and selective coding steps (Strauss and Corbin, 1998). The research tool was interviews conducted with 20 experts in librarianship, marketing and branding.FindingsLibrary building architecture, library information resources and services, librarians' branding, marketing activities and library management are the causal condition

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Sahli, Farzane, Sirous Alidousti, and Nader Naghshineh. "Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model." Journal of Librarianship and Information Science, January 6, 2022, 096100062110566. http://dx.doi.org/10.1177/09610006211056650.

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The purpose of this review is to explore factors affecting brand building in libraries. Based on the nine steps of the National Health Service (NHS) center for reviews and dissemination, articles on the subject of library branding were searched in nine Iranian databases and seven international databases. The search period includes all date range of databases until 7–22 January 2021. The results were assessed for quality and 44 English articles and 3 Persian articles were selected for further analysis. Factors in promoting libraries brand building fall five categories. They include library arch

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Manning, Paul. "Metro Girl: The Alliance of Art and Architecture in the Visual Aesthetics of the Modern Georgian City of the 1960s." Caucasus Survey, July 17, 2023, 1–28. http://dx.doi.org/10.30965/23761202-bja10023.

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Abstract This article explores the way a new specifically Georgian post-Stalinist art form (cheduroba, metal engraving) that emerged in the 1960s became a commonly encountered emblematic feature of the equally new urban spaces of the rapidly changing modernist Tbilisi cityscape. This new, and yet seemingly old, art form, which frequently featured the face of a traditional Georgian girl, usually a Khevsur girl from the mountains, came to be a diagnostic part of the modern urban assemblage of Tbilisi in the 1960s. This traditional face from the Georgian past became a paradoxical figure for the a

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