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1
STUDINSKA, G.Y. "Branding as a tool to modernization the architecture of the national economy." Market Relations Development in Ukraine №6(217)2019 136 (August 23, 2019): 7–17. https://doi.org/10.5281/zenodo.3375512.
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The subject of research is the architecture of the national brand and the architecture of the national economy. The purpose of this study is to determine the link between the architecture of the national brand and the sectoral structure (architecture) of the national economy. Methodology of the research was proposed by the author. Results of work. The difference between the architecture of the national brand and the economic architecture (sectoral structure) of the national economy is established. The method of calculation of GDP growth in the conditions of changing the architecture of the national economy is proposed. The existence of mutual influence between the architecture of the national brand and the architecture of the national economy is substantiated. Conclusions. There is a mutual influence between the architecture of the national brand and the architecture (sectoral structure) of the national economy, that requires management of both of. Effective national economy architecture ensures the coherence of the strategic goal and potential of branding facilities, stability, efficiency of their development and competitiveness, which integrates the overall competitiveness of the national economy.
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ЧАНТУРИЯ, НАТАЛЬЯ, та АННА КИПИАНИ. "Особенности формирования стратегии национального брендинга грузии". Revista de studii interdisciplinare "C. Stere" 3-4 (19-20) (15 грудня 2018): 129–37. https://doi.org/10.5281/zenodo.3360633.
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Modern conditions of market economy changed the specifics of relations not only between brands of corporations, but also brands of the whole states. Today guarantee of a welfare and competitiveness of the country is its export potential and a capability to appropriate to the goods and services the status of the international brands. Purpose of the article. The purpose of article consists in systematization of modern international experience of forming of a brand of the state through the companies „Made in...”, identification of the main vectors of development of the Georgian branding for receipt of additional competitive advantages in case of development national and the foreign markets in the conditions of economic globalization. It is no wonder that on an equal basis with architecture monuments, cultural heritage, tourist resorts, celebrated personalities, an important role is played by national brands of the country. The product made by the country becomes the direct instrument of communications with target audience. The existing interrelation between a brand of the territory and the products produced by the country shows that creation of positive image of the exporting country is profitable to both the companies and investors. The stronger the national brand of the country, the more popular its products in foreign markets, and vice versa - the success of individual brands makes the country more recognizable and respected in the international scene. Scientific aim. Considering that promotion of trademarks (irrespective of, corporation it or the state), is performed under the same marketing laws, relevance and scientific aim of the chosen subject consists in use of the export potential of the country in forming of strategy of its national branding, and the methods used by the most powerful brands of the world can effectively be used in branding of the territories.
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Intaraboonsom, N., W. Chapman, and T. Tangpoonsupsiri. "The value of a strong national brand to cultural heritage and sustainable tourism (Case study: building the Thai brand image through the world expositions)." IOP Conference Series: Earth and Environmental Science 1366, no. 1 (2024): 012039. http://dx.doi.org/10.1088/1755-1315/1366/1/012039.
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Abstract This paper discusses some of the research done for my PhD thesis at the faculty of architecture of Silpakorn University in Bangkok, Thailand. The thesis is titled Nation Brand Strategies: National Identity, Architecture and Cultural Heritage Value: A case study of the Thai Pavilion at the World Expos. It includes the review of Thailand’s history of place branding at World Expositions since 1862. This paper discusses the changes over time, the role of architecture and cultural heritage at the World Expos as well as branding strategies using national culture and the long history of sustainable goals at the World Expos. One of the main potential brand gaps identified was the choice of traditional Thai architecture instead of more contemporary architecture for the pavilions. A suggested solution is to this gap is use the symbolic elements of the traditional architecture, but use modern physical elements. An important conclusion drawn is that the World Expo is mostly a branding event to attract visitors to the country, rather than an architecture or technology show, despite its long history and origins in that area. World Expositions can help to earn respect of potential visitors for the culture, and help with preservation.
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Zhade, Z. A., S. A. Lyausheva, and B. Z. Gvasheva. "BRANDING POTENTIAL OF THE REPUBLIC OF ADYGEA IN STRENGTHENING RUSSIAN NATIONAL IDENTITY." South Russian Journal of Social Sciences 25, no. 3 (2024): 39–52. http://dx.doi.org/10.31429/26190567-25-3-39-52.
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Branding of Russian regions in the last decade has become one of the key guide-lines of identity politics, along with the politics of memory and symbolic politics. The purpose of this article is to identify the potential of regional brands in strengthening Russian national identity using the example of the Republic of Adygea. The empirical basis of the study was the results of a massive online survey conducted in October- November 2023. The uniqueness of the region, the consolidation potential of the region, multi- level identity and the architecture of regional brands were identified as indicators. According to the authors, branding is of great importance in positioning Adygea at the national and international levels, since it involves the creation of brands that are directly identified with the region. Based on the re-sults of an empirical study, the authors divide the hierarchy of identities into “active” and “sit-uational”. The “active” identities that a person demonstrates in the process of everyday social practices include ethnic, generational and professional identities; “situational” identities that a person manifests depending on the actualization of certain contexts include the Russian national, Caucasian, political and regional levels of identity. It has been determined that ethnic identity is expressed in the brands of the republic; generational identity cannot be ignored when constructing a brand, since the search for common value priorities and ideals among different generations will allow the brand to lay consistent foundations for a common Russian identity; professional identities are an indirect indicator of the state of the economic sphere in the region and can be taken into account when constructing a brand.
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Pantelić, Bratislav. "Nationalism and Architecture: The Creation of a National Style in Serbian Architecture and Its Political Implications." Journal of the Society of Architectural Historians 56, no. 1 (1997): 16–41. http://dx.doi.org/10.2307/991214.
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From the mid-nineteenth century until the late 1930s the dominant architectural mode in Serbia was a local historicist style termed Serbo-Byzantine. At first it was used only for churches but was soon extended to schools and then to all types of buildings. Although mostly based on academic revivalist forms, this idiom, which purportedly drew its inspiration from Balkan medieval architecture, did, on occasion, display distinctly local characteristics. Although part of a pan-European trend. Serbian historicism was detached from architectural developments elsewhere. Unlike other Romantic-era revivalist movements. Serbo-Byzantine architecture was not sponsored for its picturesque or romantic qualities but above all for its symbolism. It was widely believed that forms derived from the national monuments of the Middle Ages symbolized Serbian statehood and contained ethnic and religious attributes representative of the Serbian nation. Architecture in Serbia was thus primarily a means for articulating national policy and a powerful instrument for maintaining the national and religious unity of a widely separated group of people. Ideologists of the national program even believed that the definition of a style particular to the Serbs was a matter of national survival. Such political bias was conditioned by ethnic and territorial disputes among the various ethnic groups in the Balkan dominions of the Hapsburg and Ottoman empires. After 1945 the new Communist authorities proscribed historicism as nationalistic and promoted a utilitarian brand of nonornamental architecture which contained no national overtones. Serbian historicism, however, demonstrated unusual vitality; resurgence of nationalism in the 1980s was accompanied by a spate of church building in the Serbo-Byzantine style, which reasserted its position as the canonical style of the Orthodox church.
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Torres, Nuno Cintra. "muSEAum – Branding the Sea Museums of Portugal Research findings and perspectives of an innovation journey." Revista Lusófona de Educação, no. 57 (March 25, 2023): 69–82. http://dx.doi.org/10.24140/issn.1645-7250.rle57.05.
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The presence of the sea in Portuguese museums, monuments and sites is formidable, a multifaceted heritage providing experiences transposing history, exploration, industry, commerce, lifestyles, technologies, architecture, popular and fine arts. muSEAum focused on management competencies for the competitive exploration of museums’ characteristics, environment, and collection. The co-innovation project with a nationwide sample of sea-themed museological institutions – not just maritime or marine museums -- addressed the definition, management and communication of the museum brand, the benefits of a Sea Museum of Portugal collective brand, visitor experience technologies, national and international reach and awareness, spirit of belonging, new learning partnerships, and local tourism. Research on audiences and management practices provided a solid evaluation basis. Notwithstanding some noteworthy, good practices, most institutions suffer from insufficient funding and administrative autonomy. Promotional efforts are geared towards local constituencies leading to residual national and international visibility, affecting particularly those off tourist circuits. Incipient or inexistant brands, inefficient or non-existent websites, inconspicuous SEO and digital marketing activities, own domain names a rarity keep many museums absconded in the internet maelstrom.
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He, Yiwen, Xuemin Zhang, Xinlei Chen, Dong Fu, Bei Zhang, and Xubin Xie. "Study on the Protection of the Spatial Structure and Artistic Value of the Architectural Heritage Xizi Pagoda in Hunan Province of China." Sustainability 15, no. 10 (2023): 8352. http://dx.doi.org/10.3390/su15108352.
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Xizi Pagoda, or the pagoda for cherishing writing paper, is part of China’s architectural heritage in culture, education, and rites. It symbolizes respect for books and ceremonies, aspirations for virtue and ideals, and hope for literati cultivation. This paper is the first comprehensive study based on the spatial structure and artistic value of the pagoda as rural stone architecture. It analyzes the shape, components, and decoration of typical Xizi Pagodas in Hunan Province, and studies the stress structure with finite element simulation software. This study delves into the science of the shape, structure and space, and the cultural and aesthetic connotations, and proposes protection and renovation methods. In conclusion, the architecture is decided by the cylindrical shape of the paper burning structure and aesthetics; it is also influenced by Hunan culture, which cherishes literature and ceremonies and values candor and optimism. The pagoda is a national art form with a unique role in enlightenment and education. Therefore, the protection and utilization of the pagoda can be approached from its spatial structure, artistic value, and cultural inheritance to facilitate the sustainable development of architectural heritage, environment, and culture, so as to build Xizi Pagoda into a new national brand.
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Li, Jinyuan. "The Operation Logic of Constructing China's National Original IP to Empower the Peripheral Design of Game Brands: Based on the Case Investigation of Mihoyo." Highlights in Business, Economics and Management 27 (March 21, 2024): 179–88. http://dx.doi.org/10.54097/6ha8c830.
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Game original IP, especially China's national original IP, has become a new momentum in the game industry, and with the attention of game companies to IP cultivation, the IP derivatives market has also developed accordingly. The construction of game brand's national original IP and the application of construction results are two important stages to realize the design of China's national original IP-empowered brand peripheral products, and the summary and analysis of a set of thinking models will intuitively show the operational logic of empowerment, which will help the original innovative dissemination of Chinese traditional culture through interactive media works such as games, and guide the smooth promotion of brand IP marketing. This paper uses a case study of Genshin Impact IP under Mihoyo brand, summarizes the thinking model according to the topic of this paper by progressively studying the IP construction logic and the application mode of IP empowerment peripheral products after construction, sorts out the IP architecture and the general theoretical logic of each stage of the task, summarizes the core "carrier + concept" of national original IP construction, and discusses in detail the thinking factors and methodologies of national original IP construction in the main work IP stage, derivative IP stage, and peripheral product service stage.
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Tymovchak, Iryna. "NATIONAL SYMBOLS AS THE ELEMENT OF IDENTITY IN ARCHITECTURE OF DIPLOMATIC LEGATIONS." Current problems of architecture and urban planning, no. 59 (March 1, 2021): 316–26. http://dx.doi.org/10.32347/2077-3455.2021.59.316-326.
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The article determines the peculiarities of introducing national symbols into the architecture of modern diplomatic legations with the aim of reflecting identity and uniqueness of different states of the world. In the context of globalization, multiculturalism, development of supranational institutions, and terrorist threats, the problem related to the means of expressing national identity in the architecture of diplomatic legations, which are the representation platform for each state worldwide, has appeared. The interpretation conciseness and artistic rethinking of national symbols is the major tool applied by architects and building constructors of diplomatic legations of the XXI century. From this perspective, it is particularly important to understand that, on the one hand, the mentioned architectural objects should be treated as symbols of state and nation, but on the other hand, should go in line with local traditions of building construction and architecture, cooperation with local culture, and surrounding environment of host country.
 For the sake of self-identification, each state worldwide uses national symbols that become an integral part of their international image brand. During the course of research, the following types of national state symbols have been distinguished:
 
 
 
 
 The main:
 
 
 Secondary:
 
 
 
 
 - flag;
 - coat of arms.
 
 
 
 - fauna and flora;
 - peculiarities of natural resources;
 - national identity and social order;
 - architectural style, fine arts, ornamentation;
 - symbols of religion and state regalia;
 - ideology and policy of the state.
 
 
 
 
 Official symbols (state symbols) are determined and enshrined at the constitutional and legal level. They are being created during the process of state establishment. Informal symbols are not always enshrined in law and are not mandatory to be used. However, namely these symbols are the full-fledged reflection of uniqueness of nature, culture, religion, history, traditions, politics, and ideology of nation and state.
 Embassy is the diplomatic legation of the highest rank by means of which any state conducts its official activity abroad. The analysis of architectural composition, dimensional and spatial structure, artistic and aesthetic decisions of exterior and interior elements of embassy buildings has enabled the possibility of demonstrating different methods and approaches to solving the problems of using and providing artistic interpretation of national symbols as the element of state identity representation.
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BUDNIKEVYCH, Iryna, and Iryna HAVRYSH. "REGIONAL POLICY OF FORMING BRAND ATTRACTIVENESS OF AGRARIAN REGIONS." MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS, no. 1 (March 28, 2024): 282–90. http://dx.doi.org/10.31891/mdes/2024-11-42.
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The relevance of the article is determined by the need for systematic and competent support of brands in the agricultural sector and agricultural regions of Ukraine using modern strategically oriented marketing and branding tools. The purpose of the article is to research theoretical and practical aspects of regional policy in forming the attractiveness of agricultural region brands; to substantiate the architecture of brand attractiveness marketing policy based on STP marketing methodology. The research was conducted at theoretical and empirical levels, based on the modern concept of regional development, which involves forming attractiveness by focusing on the needs, expectations, values, and utilities of the region for defined target audiences, creating a comfortable environment for living, doing business, investing, and visiting within its boundaries (or in partnership with neighboring regions). The regional policy for forming the attractiveness of an agricultural region brand is defined as a set of goals, tasks, intentions, actions, methods, means, institutions aimed at attracting target audiences' attention to the agricultural region, developing, legitimizing, and supporting the brand of the agricultural region. It is emphasized that the regional brand attractiveness policy is developed and implemented by territorial authorities with active participation from community members, agricultural producers (farms, holdings), professional associations, scientific institutions, representatives of processing, logistics, distribution infrastructure, and other stakeholders; formalized in regional development programs and strategies. It is noted that such a policy is based on modern organizational, financial, marketing tools, which positively impact the business, investment, innovation, tourism, social, migration, environmental, and infrastructural attractiveness of the region, considering national, regional, and local interests. The feasibility of applying the STP marketing technology in the regional brand attractiveness policy of an agricultural region is proven in the article, which allows identifying and engaging target audiences of the agricultural region through systematic and consistent segmentation, targeting, positioning procedures and developing strategic, tactical, and operational marketing activities based on them. At the strategic level, segmentation technology is applied to highlight groups with similar needs and perceptions of the region's brand attractiveness; at the tactical level, targeting procedures are used to assess the region's brand attractiveness for different target audiences and to form a set of marketing mechanisms creating new attractiveness that meets the target audiences' interests; at the implementation level, positioning of the region is carried out, understood as forming the correct perception of the agricultural region's brand among the target audiences. The article presents measures within France's regional policy for developing agricultural regions, which today aims to develop the attractiveness of specific territories for living and employing new residents through special programs and strategies, which are advisable to implement in the practice of Ukrainian regions. Examples of strategies for increasing the attractiveness of agricultural regions in Germany illustrate a wide range of opportunities and unique proposals that German regions implement for new modern positioning, strengthening, and updating their brand. The necessity of applying a marketing approach to increase the regions' attractiveness to youth is substantiated, which involves not pressure to study, live, work in the agricultural region, but correct persuasion, that is, using marketing technologies and tools that promote the need for youth in the region, demonstrate opportunities for self-realization, self-development, career building in the region. It is concluded that the regional brand attractiveness policy of an agricultural region is long-term, flexible, adaptive, oriented towards increasing the attractiveness of the regional product and brand compared to other regions not only for residents but also for other target groups. Branding of an agricultural region forms and manages a composition of unique features, attributes, characteristics, and advantages of the region, allowing the region to position itself successfully, differentiate from competitors, and create a positive perception of the regional brand. The architecture of the marketing policy for the agricultural region's brand attractiveness is based on the STP marketing attractiveness model “strategy - tactics – implementation”.
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Shin, Jin-Ok. "A Study on Characteristics of City Identity Represented by City Series Campaign of Absolut Vodca." korea soc pub des 12 (March 30, 2024): 29–36. http://dx.doi.org/10.54545/kspd.2024.03.29.
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In the era of city competition, value and role of visualized city identity is getting bigger. The study aims to methods for building and visualizing city identities through city series advertisement campaign by Sweden Absolut bodka brand to make premium image. The study is done by literature research and case study. Absolut releases creative advertisements to break up Russian low-graded image of bodka for penetration toward US market. City series ads of Absolut combining unique bottle shape and symbolic images of cities help to build premium brand image and penetrate global market. Images of cities represented on ads can be categorized as landmark. symbolic objects, historical events, representative artists, city culture, national objects, While ads using concrete objects such as architecture and product can be understood easily, ads using history and culture require higher leveled visual metaphor. Absolut ads show the diversity of city identies and importance of visual communication using creative expression. In order to build city identities effectively, collaboration with consumer brand and creative expression are required.
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Mutma, Fasya Syifa, and Reni Dyanasari. "Implementation of Tourism Place Branding Management in Indonesia through the 'Wonderful Indonesia' Campaign." Journal of Communication & Public Relations 4, no. 1 (2025): 55–75. https://doi.org/10.37535/105004120254.
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Tourism has become a significant sector in Indonesia's economy since 2019. Indonesia has a tourism brand managed by the Ministry of Tourism and Creative Economy (Kemenparekraf) called "Wonderful Indonesia." Since its launch in 2011 and its promotion in 2015 until the present, Indonesian tourism, especially the Wonderful Indonesia brand, has received various national and international awards. These accolades can be attributed to the marketing communication and branding efforts carried out by Kemenparekraf. There is a concept called place branding, where "Wonderful Indonesia" is applied to brand Indonesian tourism. This research aims to understand the implementation of the tourism place branding concept in the marketing communication and branding efforts of Wonderful Indonesia. This research utilizes integrated marketing communication, branding, and place branding. The research adopts a constructivist paradigm with a qualitative descriptive method. Data collection involved interviewing representatives from Kemenparekraf who were involved in marketing communication and branding activities for Wonderful Indonesia. The data was then coded and analyzed. The research findings reveal that Kemenparekraf employs marketing communication strategies, incorporating Integrated Marketing Communication (IMC) components, and implements branding in line with the place branding concept. The study identifies that the branding implementation fulfills the 10 Strategic Place Brand Management Model components: brand infrastructure, stakeholder management (engagement), brand leadership, articulation, architecture, communication, identity, experience, word-of-mouth, and evaluation. Kemenparekraf also effectively implements an integrated marketing communication (IMC) approach by utilizing various tools, such as advertising, promotion, sponsorships, marketing events, experiential marketing, product placement, branded content, packaging, trade shows and fairs, personal selling, direct marketing, and public relations.
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Kallis, Aristotle. "Futures Made Present: Architecture, Monument, and the Battle for the ‘Third Way’ in Fascist Italy." Fascism 7, no. 1 (2018): 45–79. http://dx.doi.org/10.1163/22116257-00701004.
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During the late 1920s and 1930s, a group of Italian modernist architects, known as ‘rationalists’, launched an ambitious bid for convincing Mussolini that their brand of architectural modernism was best suited to become the official art of the Fascist state (arte di stato). They produced buildings of exceptional quality and now iconic status in the annals of international architecture, as well as an even more impressive register of ideas, designs, plans, and proposals that have been recognized as visionary works. Yet, by the end of the 1930s, it was the official monumental stile littorio – classical and monumental yet abstracted and stripped-down, infused with modern and traditional ideas, pluralist and ‘willing to seek a third way between opposite sides in disputes’, the style curated so masterfully by Marcello Piacentini – that set the tone of the Fascist state’s official architectural representation. These two contrasted architectural programmes, however, shared much more than what was claimed at the time and has been assumed since. They represented programmatically, ideologically, and aesthetically different expressions of the same profound desire to materialize in space and eternity the Fascist ‘Third Way’ future avant la lettre. In both cases, architecture (and urban planning as the scalable articulation of architecture on an urban, regional, and national territorial level) became the ‘total’ media used to signify and not just express, to shape and not just reproduce or simulate, to actively give before passively receiving meaning. Still, it was the more all-encompassing and legible coordinates of space and time in the ‘rooted’ modernism of the stile littorio that captured and expressed a third-way mediation between universality and singularity and between futural modernity and tradition better than the trenchant, inflexible anti-monumentalism of the rationalists.
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Al Jauzi, M. Seneng, Hari Santoso Wibowo, and Abdul Wadud. "Implementation of Brand Positioning in an Effort to Become a Religious Tourist Destination." Proceedings of International Conference on Da'wa and Communication 3, no. 1 (2021): 267–79. http://dx.doi.org/10.15642/icondac.v3i1.496.
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Islamic Center Masjid Raya Hubbul Wathan is the largest mosque and a religious tourism center in West Nusa Tenggara. This study examines the brand positioning strategy implemented by this mosque, which functions as both a grand mosque and a spiritual tourism center. This study uses a qualitative method with a case study approach. Data were collected by interview, observation, and documentation and tested by sources and techniques triangulation. The results show that this mosque, as the grand mosque, has numerous qualified national and international imams, magnificent and comprehensive congregational prayer facilities, and varied and high-quality Islamic studies as its differentiation. While in the category of religious tourism center, this mosque has the unique building architecture and Menara 99 icon as its main advantages. The results of this study can be a reference in the development of tourism mosques that are nowadays increasing in Indonesia.
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Михайлова, А. В., and Н. С. Шкурко. "Digital architecture for regional events." Экономика и предпринимательство, no. 8(121) (July 26, 2020): 548–56. http://dx.doi.org/10.34925/eip.2020.121.8.110.
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В статье на примере организации региональных культурных и спортивных мероприятий (событийных ивентов) показана цифровая архитектура с акцентом на цифровые доминанты. Методы исследования сравнительный и системный анализ, контент-анализ и аналитические методы. В условиях цифровизации общества решить задачи достижения целевого индикатора Стратегии спорта РФ до 2030 можно за счет акцента на национальных видах спорта (этноспортивных мероприятиях) в регионах нашей многонациональной страны. Сфера организации этно спортивного ивента региона является важнейшей и составной частью культурных и экономических преобразований, направленных на развитие бренда особенно сельской территории. Сейчас мы наблюдаем недооценку использования цифровых сервисов и технологий для организации этно спортивного ивента, что приводит к потере возможностей развития уникальных региональных спортивных индустрий. Авторы исследования предложили модель цифровой архитектуры развития региональных этнокультурных мероприятий. The digital architecture with emphasis on digital dominants is shown in article on the example of the organization of regional cultural and sporting events (events). Research methods are comparative and system analysis, content analysis and analytical methods. It is possible to solve problems of achievement of the target indicator of Strategy of sport of the Russian Federation till 2030 In the conditions of digitalization of society due to emphasis on national sports (ethno sporting events) in regions of our multinational country. The sphere of the organization of an ethno sports event of the region is the major. A component of the cultural and economic transformations aimed at the development of a brand of especially rural territory. We observe underestimation of use of digital services and technologies for the organization of an ethno sports event that leads to loss of opportunities of development of the unique regional sports industries. In the article was offered model of digital architecture of development of regional ethno cultural events.
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Cvijic, Sinisa, and Jasna Guzijan. "Cultural and historical heritage: An asset for city branding." Spatium, no. 30 (2013): 23–27. http://dx.doi.org/10.2298/spat1330023c.
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Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material heritage which helped the formation of Trebinje?s identity, is analysed. The Mediterranean region in which it is located, its rich history, authentic architecture and different cultural influences, including the national poet Jovan Ducic, have all helped create Trebinje?s genius loci. The same factors may be used to communicate its new image. After that, the paper outlines models of the possible use of the recognised assets to brand the city and emphasise the importance of the effective presentation of these assets for creating a recognisable city image. It also proposes specific actions and interventions that may contribute to branding the city.
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Ніфатова, Олена Михайлівна, та Яна Іванівна Онофрійчук. "ФОРМУВАННЯ БРЕНД-КАПІТАЛУ КЛАСТЕРНОГО ПІДПРИЄМНИЦТВА НА ЗАСАДАХ ЕКОНОМІКИ СПІЛЬНОЇ УЧАСТІ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 49–58. http://dx.doi.org/10.30857/2413-0117.2019.5.5.
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The article seeks to explore the issues of building brand capital in cluster entrepreneurship on the principles of sharing economy. To gain better awareness and clarity, the study offers insights on major characteristics and contradictions embedded in the definition of a "sharing economy" which made possible to view it as a new socioeconomic model of doing business, according to which access to goods and services with excess opportunities is provided through online platforms. It is argued that the process of business activity in the frameworks of sharing economy triggers a new pattern of consolidation of individuals, consumers, entrepreneurs and companies (which is an integration association in nature) and therefore, the brand of an individual, consumer, entrepreneur, company or the state as a whole acts as an integrative element in the transition toward the concept of a new, sharing economy. The synergistic combination of structural and consumer capital formation models, substantiation of the main tenets of the modern concept of sharing economy and the projection of specific features of brand capital onto a three-level plane of macro-, mezo- and microeconomic levels offers a new cluster-based entrepreneurship model of building brand capital. Thus, the study of essential trends in brand capital formation within cluster entrepreneurship based on the principles of sharing economy has revealed that the core of this model is the virtual business environment of cognitive interaction of the sharing economy participants. The authors suggest that such simulated organizational structure with a tiered peer-to-peer network architecture will facilitate the effect of integrity in the process of building the national brand capital (empowering ordinary people and entrepreneurs; utilizing resources effectively; enhancing the degree of corporate social responsibility; realizing the principles of fair distribution of value; more democratic arrangement of entrepreneurship and raising environmental awareness, as well as offering a new pattern of bringing people together) that fits modern global technology development trends.
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Dyachenko, Alla. "Concepts of ethnodesign in the future designers’ training at the artistic higher education institutions." IMAGE OF THE MODERN PEDAGOGUE 1, no. 3 (2021): 110–14. http://dx.doi.org/10.33272/2522-9729-2020-3(198)-110-114.
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The article highlights the essence of the concept «ethnodesign». Features of using ethnodesign tools in creative socio-cultural projects of artistic institutions by future and leading designers are considered. The following etnotematics are rethinking: national motives of folk culture, fine and decorative arts, architecture, interest in traditional decoration and colors. The author analyzes the concepts of ethnodesign and the specifics of its use in different time periods. Cosmopolitanism of design solutions and internationality of figurative language make design products understandable for the masses, regardless of religious, national, ideological, etc. Therefore, there is a need for national identity in society, the need to promote the product on the international market as a national brand, there is a rethinking of the reference to cultural heritage. In modern artistic institutions, ethnodesign encourages future designers to engage in creative, research, analytical, and cognitive activities.Modern ethnodesign should successfully combine elements of traditional decorative and applied art solutions, as well as a combination of aesthetically related colorful and graphic properties. Understanding the complexity of national traditions and bold experiments of design students shows the polystylistic variety of author's interpretations in the General line of postmodern ethnic romanticism. The ethnodesign inspires by folk art and ethnic motives. It is applied the stylistic and decorative techniques for folk art and crafts development in interior design, graphic works, landscape design, industrial design, and clothing design. Despite the freedom in global design, the national design space remains an insufficiently formed model of national design, so further development is a priority for Ukrainian design theorists and practitioners
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Euodia Grace Maranatha, Endang Sulistya Rini, and Syafrizal Helmi Situmorang. "ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 4 (2023): 1165–82. http://dx.doi.org/10.54443/ijebas.v3i4.1001.
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Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of the creative economy in Indonesia, namely: game developer, architecture, interior design, music, fine arts, product design, fashion, culinary, (animated film and video photography), visual communication design, television and radio, craft, advertising, performing arts, publishing, and applications (Kemenparekraf, 2022), based on 17 (seventeen) sub-sectors of the creative economy in Indonesia, culinary is the largest contributor (30%) from the tourism and creative economy sectors. The culinary industry has a very strong potential for development, so that the culinary industry receives great attention from the government so that this sector can progress by providing facilitation such as business training, access to capital, and business start-up assistance. In addition, the Ministry of Tourism and Creative Economy also participates in promoting this very diverse Indonesian cuisine in domestic and foreign markets (Kemenparekraf, 2022).
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Петровська, Ю. Р. "ДИЗАЙН ІНТЕР’ЄРІВ ТЕМАТИЧНИХ РЕСТОРАНІВ ЯК СКЛАДОВА КУРСОВОГО ПРОЕКТУВАННЯ СТУДЕНТІВ СПЕЦІАЛЬНОСТІ «ДИЗАЙН»". SCIENTIFIC BULLETIN OF CIVIL ENGINEERING 108, № 2 (2022): 12–17. http://dx.doi.org/10.29295/2311-7257-2022-108-2-12-17.
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The scientific publication outlines the methodology of teaching the specialized academic discipline “Design, Part 5” as a component of training of students of the Institute of Architecture and Design majoring in Design, aimed at the preparation of a comprehensive interior design project for a concept restaurant. Identification and usage of the national style features in the interior design of restaurants are becoming key factors in further stylization and transformation of ethnic motifs in modern interiors. The article highlights the results of mastering of the theoretical material by students during the semester, fulfillment of practical tasks, as well as the requirements to the content, volume and presentation of the course project. Based on the structure of the educational and professional program, the article describes the formation and development of student professional (special) competencies in the process of studying the academic discipline, as well as program learning outcomes. Interior design of theme restaurants is the object of the course and diploma design at the Department of Design and Architecture Fundamentals of the Institute of Architecture and Design of Lviv Polytechnic National University. The academic discipline “Design, Part 5” taught on the fourth year of study is a part of training of students majoring in Design; the study of this discipline develops the creativity of future designers, focuses them at the independent search for ideas and original three-dimensional solutions, requires processing of additional visual information and research and methodological literature. Students get acquainted with the history, modern experience and progressive interior design ideas for theme restaurants, learn how to find completed projects in the world practice and critically analyze them. In the course of the practical studies, students master the basic methods and principles of drafting working drawings, professional terminology used in the process of the interior design. Students often continue to work on the topics of their course projects on the interior design of catering establishments, and improve them by developing additional graphic brand elements, elements of landscape design in the catering establishment exterior, create design of large summer indoor or outdoor terraces, green recreation areas in their future diploma theses.
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Chervinska, Lesia. "Event Brand Building as a Technology for Promoting the National Image." Issues in Cultural Studies, no. 36 (December 28, 2020): 269–79. https://doi.org/10.31866/2410-1311.36.2020.221075.
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The purpose of the article is to find out the specifics of event brand building, which provides opportunities to gain significant competitive advantages and attract the necessary tools for further evolution, which is vital for Ukraine concerning its investment prospects. The research methodology is based on the use of the principles of historicism, analysis, objectivity and consistency. The scientific novelty lies in the comprehensive review of the critical features of professional event brands building in the regions to cultivate a state image within the cooperation between stakeholders. Conclusions. The article emphasises that the building of an effective national brand provides an opportunity for the state to compete effectively in the international market and create its own image in the export markets. Event brand building is the right technology with which the country gets the maximum effect in promoting the global national brand at a minimum cost. It is proved that the most essential tool for implementing the development strategy of a particular region is the territory brand based on identity, culture and reputation, and one of the most effective technologies for national brand building is a local event. We believe that to build an event brand, it requires focusing on tourism, export brands, foreign and national policy, investment and migration laws, culture and traditions. It turned out that the efforts of the authorities alone cannot create brands. It is crucial to attracting citizens because they will help raise the country’s image, increase demand for export products and attract additional investors. It is revealed that modern cultural institutions in Ukraine and the European Union countries function as industries that, in particular, produce cultural products in the form of event projects. The main directions of event brand building for Ukraine can be art, cultural monuments, architectural structures, music and sports events, business events, festivals, etc.
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Kang, Zongshe, and Bin Abdul Ghani Dahlan. "Explore Regional Characteristics and Design to Enhance New Elements of Brand Packaging——Taking Moutai as an Example." Journal of Sustainable Business and Economics 7, no. 2 (2024): 62. http://dx.doi.org/10.26549/jsbe.v7i2.19162.
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Taking ethnic minority culture as the starting point, this paper explores the possibility of artistic expression of elements in different regions, and explores how regional brands can combine regional culture to create market effects and public preferences. Through field research, literature research, and market case comparison, the aesthetic symbols of different cultural and artistic forms of the Dong ethnic group are refined and expressed, and their application in the development of local brand design is explored. Artistic expression elements such as patterns, colors, and materials are extracted from the architectural culture, ethnic art, and daily food customs of the Dong ethnic group, and used in the design of regional wine products, deeply connecting regional culture and regional brands. In the design, we should pay attention to national characteristics and brand effects, and carry out the design from a multi-dimensional design perspective, which will help to enhance brand competitiveness and achieve a win-win situation under the long-term goal of promoting national self-confidence and inheriting the essence of national culture.
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Lahti, Kari. "The Role and the Purpose of National Biodiversity Data Infrastructures in between the Local and International Data Services." Biodiversity Information Science and Standards 6 (August 23, 2022): e91489. https://doi.org/10.3897/biss.6.91489.
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The FinBIF (Schulman et al. 2021) Research Infrastructure is a national service with a broad coverage of the components of biodiversity informatics. Data flows are managed under a single information technology architecture, services are delivered through an on-line portal representing an umbrella concept and one brand. Data is collated from all available sources (e.g., research institute's data management systems, national monitoring schemes, natural history collection management systems and citizen science projects). Where does it stand between the local and international data infrastructures?The discussion among national stakeholders in Finland has been active under the themes of whether aggregating biodiversity data services would actually replace the local and organisation-level data services. The same discussion dwells on whether we need national level data aggregating services since we have the international infrastructures that provide, seemingly, the same services: data queries and data downloads. Through the years of agile development of FinBIF, since 2015, we have learned that all levels— local, national, and international data services—are very much needed since they all serve, in most cases, different purposes.At the local or institutional level, the biodiversity data managing and providing services are very much tailored to serve the tasks set to meet the responsibilities of the individual organisations. They are often not planned even to be interoperable with other data infrastructures that may be using or providing similar data. They rarely have a masterplan or a strategy that would have taken the big picture into account. However, they are often user-friendly, simple, and satisfying the basic needs.National level services, like FinBIF, on the other hand, have often a strategic approach to ensure data compilation and sharing with wide array of relevant users. Their challenge is the big number of potential users and their diverse needs and thus how to make a service so flexible that it would become useful for most.International data repositories may be similar to national level data services but are often lacking some crucial information like restricted-use or sensitive data. They are good for big data; they improve data findability and also with most developed data managing systems, they serve as a source of inspiration for smaller scale services.Finally, it became clear that the most important task, when serving all biodiversity data user groups, is to ensure the interoperability among the local, national, and international data infrastructures. Allowing uncomplicated data flows between different level data providers is a crucial step for the successful data FAIRification process.
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Deva, Sidharta Chandana, and Martin Halim. "PERAN ARSITEKTUR TERHADAP KEMAJUAN UMKM DI BIDANG FASHION DI ERA DIGITALISASI MELALUI PENDEKATAN ARSITEKTUR EMPATI." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 6, no. 1 (2024): 23–36. http://dx.doi.org/10.24912/stupa.v6i1.27444.
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MSMEs, or Micro, Small, and Medium Enterprises, represent productive ventures owned by individuals or entities qualifying as micro-enterprises. In the digitalization era, these MSMEs have witnessed rapid growth, significantly contributing to Indonesia's economic advancement. Recognizing their importance, both governmental and private sectors are actively promoting MSMEs in the country. A notable sector experiencing rapid expansion is the creative economy, particularly the fashion industry. However, challenges threaten the progress of fashion-oriented MSMEs in Indonesia's digital age. The digitalization era has intensified both national and global competition. Many enterprises struggle to adapt to these digital shifts, exacerbated by the lack of supportive facilities. This research examines the development of fashion-related MSMEs through an architectural lens, investigating how architectural and digital designs influence their evolution in an increasingly digital landscape. Utilizing both qualitative and quantitative methods, the study further analyzes transformations within the fashion business, encompassing shifts in physical store designs due to digitalization, and the role of architectural communication via social media, online branding, and digital marketing in shaping brand identity. Keywords: Architecture; Digitalization; Fashion; MSMEs; Progress Abstrak UMKM adalah singkatan dari usaha mikro, kecil dan menengah, UMKM merupakan usaha produktif yang dimiliki perorangan atau badan usaha yang telah memenuhi kriteria sebagai usaha mikro. UMKM berkembang cukup pesat di era digitalisasi ini, sehingga memiliki peranan penting terhadap pertumbuhan ekonomi di Indonesia, oleh karena itu pemerintah dan swasta tengah berupaya dalam memajukan UMKM di Indonesia, salah satu sektor industri yang berkembang cukup pesat saat ini adalah industri ekonomi kreatif dibidang fashion, namun, terdapat permasalahan yang dapat menghambat dan mengancam kemajuan UMKM bidang fashion di Indonesia di era digitalisasi. Era digitalisasi membuat persaingan nasional maupun global semakin ketat, dan masih banyak yang tidak mampu beradaptasi terhadap perkembangan digitalisasi, minimnya fasilitas yang mewadahi hal ini juga menjadi salah satu faktor yang menghambat kemajuan UMKM di Indonesia. Penelitian ini mendekati perkembangan UMKM dibidang fashion dengan perspektif arsitektural, mengeksplorasi desain arsitektur dan digital dapat mempengaruhi perkembangan UMKM di bidang fashion yang semakin terdigitalisasi dengan menggunakan metode kualitatif dan kuantitatif, selain itu penilitian ini juga bertujuan untuk menganalisis transformasi dalam konteks bisnis fashion dan kebutuhan UMKM, termasuk desain toko fisik yang mengalami perubahan akibat perkembangan digitalisasi, serta komunikasi arsitektur melalui media sosial, branding online, dan strategi pemasaran digital dapat memainkan peran dalam membangun identitas merek.
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Zhang, Yongjiao, Xiaowu Man, and Yongnian Zhang. "From “Division” to “Integration”: Evolution and Reform of China’s Spatial Planning System." Buildings 13, no. 6 (2023): 1555. http://dx.doi.org/10.3390/buildings13061555.
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Spatial planning is a public policy arrangement for land use allocation and spatial structure regulation. As a method used by the public sector to influence the spatial distribution of future activities, spatial planning has become an important method and basis for the Chinese government to perform its duties. In the process of its long-term development, China has formed a unique spatial planning system. Based on the perspective of evolution and comparison, this paper systematically reviews the evolution of China’s spatial planning system from “multi-plan division” to “multi-plan integration” under the inheritance of departments. The findings are as follows. ① China’s spatial planning has long presented a pattern of separate management by multiple departments, such as development and reform, construction, land, and environmental protection. The emergence and development of various types of planning is a necessary spatial governance tool for specific national conditions and major issues of land space development and protection in China. ② In the evolution process of more than half a century, the planning of various departments has gradually established, inherited, and continuously changed their own planning systems and control content; thus, China’s spatial planning has undergone a process of “planning absence–planning division–planning integration”. ③ The brand-new territorial spatial plan inherits the “three types” of control space, including land utilization master planning, urban and rural master planning, and ecological environment planning, and forms a set of binding index systems, which have become the decision-making basis for the current territorial space resource allocation. ④ In the future, China’s spatial planning system should be further optimized and improved in aspects such as the coordination mechanism of “soft” and “hard” spatial planning, the spatial resource allocation system that places equal emphasis on legality and efficiency, and the spatial layout system from “major function-oriented zoning” to “space use zoning”. Insight into the evolution of China’s spatial planning system can provide historical and logical support for the improvement of China’s spatial governance thinking and the continuous improvement of the efficiency of land space resource allocation in the future and provide a certain reference value for the comparative study of the planning systems of different countries in the world.
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AGARWAL, PANKAJ. "Advertising on television and children's purchasing patterns." Turkish Journal of Computer and Mathematics Education 09, no. 03 (2018): 1004–16. http://dx.doi.org/10.36893/tercomat.2018.v09i03.1004-1016.
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The goal is to understand how children's cognitive abilities affect how they comprehend television commercials and how they develop opinions about them. The goal of this essay is to examine how children's perceptions of television advertising affect their subsequent purchasing choices. Methodology, design, and strategy - Experimental and descriptive methods have been used in this study. A literature study and deep conversations with pediatricians, marketers, and families of young kids are part of exploratory research. It was further developed by conducting a survey of kids between the ages of five and eleven whilst they were participating in class. The student teacher provided help with filling out the questionnaires, which had response possibilities presented in a visual form. Findings: There is a market for the advertised goods. Children's perceptions of commercials have a significant impact on consumer demand for the things that are promoted. Additionally, the cognitive development of the various age groups results in the development of diverse attitudes toward the commercials. However, there are other strong elements outside ads that cause people to desire a product or brand. Investigation limitations/implications: The study was conducted among students in Delhi's National Capital Region English-medium schools. As a result, the sample size is too limited. There hasn't been any investigation into how the various purchase aspects interact with one another
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Mennatallah Hamdy, Mennatallah Hamdy, and Doha Ibrahim. "Preservation Laws: Saving Modern Egyptian Architectural Integrity." Resourceedings 2, no. 2 (2019): 58. http://dx.doi.org/10.21625/resourceedings.v2i2.605.
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Egyptian cities have witnessed a variety of impeccable architecture throughout centuries of civilization, which enriched the Egyptian society. Constantly rising to the discussion is a question of what constitutes value to architecture of different times. It is important to regard heritage conservation as a synthetic, complex topic that is open for interpretations and judgment. While some antiquities are protected by law, it is apparent how modern heritage is a matter of ambiguity when it comes to preservation and conservation efforts. Until the mid-19th century, architectural heritage was primarily concerned with the preservation of monumental architecture. Theorists like John Ruskin and Le-Duc were largely exploring the authentic expression of materials in architecture, establishing the foundation, that Cesare Brandi would later build on, that conservation authenticity is not limited to age, rather includes material, style and structure.It is appropriate to regard heritage buildings as capital assets, with a potential to raise fluxes of services over time. However, not only Cairo, but Egypt has been losing much of its valuable modern heritage; thus its identity in the process.This paper focuses on Egypt's modernist architecture, discussing the rise of modernism and its introduction to the Egyptian cultural scene while reflecting on the current cultural detachment from such heritage and the current tendency towards. It, also, explores the rise of Egyptian modernism as a national style that reflects social and economic prosperity, in contrast to its rise in the west primarily advocating minimalism, functionalism and social equality.In comparing Egyptian laws to international charters on heritage preservation; in particular modern heritage, case studies are used to explore the consequences. The research concludes by suggesting measures and acts that can, directly and indirectly, affect the decision-making process, as well as support efforts of preservation of Egypt's modern heritage.
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Yousaf, Salman, and Li Huaibin. "Branding Pakistan as a “Sufi” country: the role of religion in developing a nation's brand." Journal of Place Management and Development 7, no. 1 (2014): 90–104. http://dx.doi.org/10.1108/jpmd-08-2013-0020.
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Purpose – This paper seeks to explore the influential role of religion in developing a nations brand and discusses the possibility of re-positioning the brand Pakistan as a “Sufi country” that is coherent with the cultural values and social realities of the country. Design/methodology/approach – The paper follows a case study approach in delineating the image problem encountered by Pakistan and describing how governments in Pakistan related country branding efforts with the religious sentiments to foster their motives. This paper also follows an inductive approach in making a theoretical explanation about promoting Pakistan's image as a “Sufi country”. Findings – The negative image of Pakistan is gaining worldwide currency due to the absence of proactive management by government and relevant stakeholders. Pakistan as a Sufi brand has a potential to grow into a strong country brand. Branding Pakistan as a Sufi country would not only pave the way for forming a different set of associations that would be positively contradictory to the current militancy and extremism oriented perceptions associated with Pakistan, but it would also benefit her as a tourism destination. Practical implications – This paper is basically a policy recommendation regarding the reconstruction of brand Pakistan around the Sufi theme that is fairly consistent with the prevailing disposition of Pakistani society, in contrast to the current image of Pakistan cultivated in the World's media as a country with the terrorist roots. With thousands of Sufi Khanqahs, tombs and shrines spread throughout the country conforming to the ancient Islamic architecture with shades of Mughal artifacts presents with a significant ‘spiritual tourism’ opportunity provided with proper management and planning. Originality/value – The present study makes significant contribution to the theory of nation's branding by discussing the potential role of religion in developing a nation's brand, a topic that hasn't been profoundly inquired. Moreover it discusses the reputation management of a country brand in a crisis, a topic that hasn't been adequately studied.
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Pier, David. "THE BRANDED ARENA: UGANDAN ‘TRADITIONAL’ DANCE IN THE MARKETING ERA." Africa 81, no. 3 (2011): 413–33. http://dx.doi.org/10.1017/s0001972011000246.
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ABSTRACTBrand marketing in its latest global advances offers ideologies of public participation and the audience–‘provider’ relationship that many in the developing world are finding compelling, even when consumer capitalism fails to produce its promised rewards immediately. Strategies of ‘branding’ are being explored in combination with older performance strategies, with new syncretic branded arenas emerging as a result. In Africa, music and dance have always been important for establishing certain arenas and mediating transactions within them. In the era of post-independence nationalism, ‘traditional’ dances were itemized and made more disciplined and spectacular to give new states an aura of inclusiveness, rigour and historical depth. As the image of a powerful African state declines, these same dance traditions are being hitched to commercial brands, and to the globalized consumerist/entreprenurial dream. This article considers the Senator National Cultural Extravaganza, an annual traditional music-and-dance competition sponsored by East Africa Breweries Ltd, which requires participants to compose ‘local’ songs and dances in praise of Senator Extra Lager. It focuses on the spatial and temporal architectures of events and the way these channel, and are complicated by, the energies and significances of dance. The ‘textbook’ brand–consumer relationship does not, it is argued, survive wholly intact.
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Chang, Tsen-Yao, and Yu-Ju Chuang. "Cultural Sustainability: Teaching and Design Strategies for Incorporating Service Design in Religious Heritage Branding." Sustainability 13, no. 6 (2021): 3256. http://dx.doi.org/10.3390/su13063256.
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Under globalization, a local brand must be managed by strengthening local uniqueness and representativeness to become a unique brand that is irreplaceable in the international market. An examination of Taiwan’s cultural characteristics and resources shows that religion has been the focus of the government’s tourism promotion in recent years. A religious site is filled with architectural, historical, aesthetic, and cultural elements. Through online marketing and multilingual introductions, the government has packaged Taiwan’s religious culture into a brand. Temples not only provide devotees with a place for spiritual sustenance but also offer them cultural tourism experiences. When service design is integrated into the branding process, the various touchpoints experienced are the key to promoting temple and tourist interactions. A culture can be converted into unique and representative patterns by using brand design strategies, thereby creating opportunities for cultural sustainability. This study chose a national monument temple in Yunlin County, Taiwan, as the study location. Through a course of instruction, students with professional design backgrounds were granted the opportunity to work in a monumental temple, where they practiced participatory learning, played the role of mentors, and developed design proposals. By using observation and interview methods as well as service design tools, the students identified problems and needs and proposed service design insights and design implementation plans. The results of this study were analyzed along with the design flow, course outcomes, and students’ open-ended questionnaires. Finally, a religious branding design strategy based on the core value of cultural sustainability was proposed.
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Ivanovskyi, Oleksandr, and Halyna Khavkhun. "Interior design concept of Ukrainian brands clothing store." Current problems of architecture and urban planning, no. 68 (March 29, 2024): 251–59. http://dx.doi.org/10.32347/2077-3455.2024.68.251-259.
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The issue of retail establishments design and planning is considered based on the example of clothing store interior conceptual development. The relevance of finding new forms of expression of Ukrainian identity in design is justified, in particular, clothing stores of Ukrainian brands, which today are not only trade establishments, but also the popularizes of Ukrainian culture. Based on the results of the analysis of literary sources and design experience, trends regarding the formation of the interior space and content of modern clothing stores were revealed, including: versatility; combination of various functions; a new interpretation of mannequins; change of exposure according to the principle of the gallery. A separate direction of form creation is the combination of national iconic elements of culture and modern requirements for arranging space. The purpose of the research is to develop a concept of a modern, multifunctional retail space, a color and style model that combines modern European trends and a new look at Ukrainian culture and its origins. The main theses of the concept are modeled on the example of the design development of the interior of a clothing store of Ukrainian brands. It is proposed to organize the store space as an exhibition platform for local artists with a new interpretation of elements of Ukrainian culture. Means of expression of the defined task are: space zoning, color model, use of ornament, design of decorative and compositional element. The purpose of the conceptual composition of stylized mannequins is to allegorically and abstractly depict the national idea and peculiarities of the history of the Ukrainian nation with the help of images, shapes, poses, and colors. The color model is based on the connection between Ukrainian culture and the culture of Northern Europe, and the placement of the figures refers to the ancient Slavic understanding of the sides of the world and their symbolism. Stylized ornaments with unconventional presentation are offered as decor on architectural and structural elements. It was concluded that the interior of a Ukrainian clothing store should be formed as an exhibition and presentation platform for Ukrainian designers, combining a recognizable identity with modernity; to represent Ukraine in a new way for Ukrainians and foreigners. The means of expressing the formulated demands should influence the historical national consciousness through indirect associations and symbols, which are based on historical and cultural artifacts.
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Кръстев [Krastev], Вилиян [Viliyan]. "“Soft power” of Bulgaria in international rankings." Pskov Journal of Regional Studies, no. 4 (2022): 24. http://dx.doi.org/10.37490/s221979310022627-2.
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Measuring the effectiveness of the accumulated “soft power” by states is a problem that is actively discussed in the academic community. A characteristic feature of “soft power” is that it is not applied directly, but is a consequence of the resulting effect of various social events and initiatives in the process of using the potential of states. The key resources influencing the achievement of “soft power” lie mainly in the humanitarian sphere. The purpose of the study is to track the assessment of the “soft power” of Bulgaria, reflected in its geopolitical image. The measurement of Bulgaria's soft power is based on the tools of five authoritative international ratings: Elcano Global Presence Index, The Global Competitiveness Index, Brand Finance, Bloom Consulting, FutureBrand. For an adequate assessment of “soft power” in these ratings, a comparison of Bulgaria with other Balkan countries with similar potential, as well as with Turkey as a regional geopolitical leader, was applied. The data is systematized in tables and charts. A significant share of Bulgaria's “soft power” is traditionally created thanks to its cultural potential, which is characterized by the features of the priceless spiritual, archaeological, architectural and ethnographic heritage of the country. The study made it possible to find ways to increase the national self-esteem, uniqueness and international prestige of Bulgaria through the prism of increasing the importance of culture to the level of a national priority.
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Freitas, Osmany, Françoa Taffarel, Aldri Luiz dos Santos, and Lourenço Alves Pereira Júnior. "Uncovering Hidden Risks in IoT devices: A Post-Pandemic National Study of SOHO Wi-Fi Router Security." Journal of Internet Services and Applications 15, no. 1 (2024): 485–95. http://dx.doi.org/10.5753/jisa.2024.3834.
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This study thoroughly analyzes the cybersecurity status of Small Office/Home Office (SOHO) Wi-Fi routers. These routers are crucial but frequently overlooked elements in network infrastructure, particularly in light of the impact of the COVID-19 pandemic on network security. The pandemic has led to shifts in network usage patterns, blurring traditional security perimeters and extending them into private residences, creating additional points of vulnerability in urban environments. Our nationwide research evaluated an extensive dataset of router brands and models currently used at scale. We measured the prevalence of known vulnerabilities, assessed the currency of userspace and kernel software versions, and compared the security robustness of proprietary firmware against open-source alternatives. Our findings reveal a concerning landscape of widespread vulnerabilities and outdated software components, posing latent risks to end-users. The results indicate a predominance of Linux on MIPS and ARM architectures, with an average delay of 5 to 10 years between the release of the kernel and the implementation of the most recent firmware versions. As a result, we observed an average of 1344 and 72 vulnerabilities in the kernel and applications. One significant discovery from our research is that replacing the manufacturer's original firmware with open-source alternatives, such as DD-WRT, OpenWrt, and Tomato, can substantially enhance the security of the software stack. This enhancement results in improvements of up to 97% in the case of binaries and 98.42% in the kernel. Our research helps increase cybersecurity awareness by pinpointing critical home network environment weaknesses and alerting the need for more rigorous security practices in producing and maintaining SOHO routers. This investigation also allowed the report of a new remote code execution vulnerability (disclosed in CVE-2022-46552).
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MURZIN, V. M., E. V. GARIFULLINA, and A. V. OKRUZHNOV. "SOFTWARE IMPORT SUBSTITUTION IN PROJECT-BASED EDUCATION." Herald of Technological University 27, no. 7 (2024): 120–25. https://doi.org/10.55421/1998-7072_2024_27_7_120.
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In connection with the sanctions restrictions imposed on the Russian Federation, the issue of import substitution in all areas of the national economy is more acute than ever. Such a decision by the countries of the collective West had a particularly strong impact on the work of critical infrastructure enterprises, which include oil production and refining, petrochemicals, transport and storage of oil, gas and petroleum products. One of the priority areas of import substitution is the transition to domestic software. In the professional environment, ways of transitioning to domestic programs and related problems in the work of enterprises in the real sector of the economy, management and service organizations are intensively discussed. At the same time, the task of switching to domestic software is posed, among other things, to educational institutions of various levels and specializations, which are a source of personnel for industry. The presented article discusses the experience of solving the emerging problem of import substitution of software in design disciplines of the Department of Chemical Technology of Oil and Gas Processing of Kazan National Research Technological University. Taking into account the specifics of modern approaches used in the design of technological facilities of the petrochemical complex, the software used in the educational process must meet a number of criteria: development of intelligent technological schemes; three-dimensional layout of equipment and pipelines, preliminary design of metal structures (service platforms, flights of stairs, stepladders, cable and pipeline racks, etc.); preliminary design of architectural and construction elements (foundations, industrial buildings/structures, precast concrete structures, etc.); visualization of the constructed 3D model. Based on the stated software requirements, the family of software products from the domestic company “CSoft Development”, united under the Model Studio CS brand, was chosen as a non-alternative option.
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Harbar, Maryna, and Viktoria Shchurova. "Prerequisites for the creation of a World Exhibition environment in Ukraine (on the example of EXPO-2020 experience)." Current problems of architecture and urban planning, no. 65 (March 17, 2023): 43–58. http://dx.doi.org/10.32347/2077-3455.2023.65.43-58.
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The article presents analytical material on the experience of organizing World Exhibitions, special attention is to EXPO-2020. The main postulates of the EXPO-2030 program in Ukraine are provide.
 Modern scientific approaches to the study of the problem of sustainable development, the economics of organizing exhibitions, social tasks, the aesthetics of the symbolism of the architectural composition of pavilions of different countries and exhibition sites in Dubai with the final Program for People and Planet are considered.
 The purpose of the publication is to identify the main characteristics and critically analyze the ideas of past exhibitions in order to adapt the best proposals for holding an exhibition in Ukraine, indicating the expected benefits and motivations.
 All countries and cities in which World Exhibitions held since their inception are lists. Attention is focuses on the theme of the exhibition: "Connecting minds, creating the future", which is dedicated to the goals of sustainable development and sounds like a call to unite different countries, peoples, and people for the sake of planetary development. A description of the main thematic areas with author's photos of the most significant pavilions illustrating "Opportunity", "Mobility" and "Sustainability" is present.
 A comparison of the results of the participation of representatives from Ukraine in the EXPO exhibition in 2010 and 2020 is given. The topic and tasks of the future exhibition in Japan EXPO 2025 are considered. The main postulates of the ODESA EXPO 2030 project on the theme "Renaissance. Technologies. Future" as a Post-war Reconstruction Plan. The motivation for Ukraine is express in the development of the National Economic Strategy until 2030, the prospects for the promotion of the national brand "Ukraine Now".
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Muravska, Svitlana. "THE UNIVERSITY AND ITS MUSEUMS: PLACE IN THE CULTURAL TOURIST AREA OF THE CITY." City History, Culture, Society, no. 3 (October 30, 2017): 110–22. http://dx.doi.org/10.15407/mics2019.03.110.
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The article attempts to analyze the place of higher educational establishments(HEE) in general and its museums in particular playing in the city life. Thethe empirical basis of the article is the information collected as a result of researchvisits to HEE in seven regions of Western Ukraine: Lviv, Ivano-Frankivsk,Ternopil, Volyn, Rivne, Chernivtsi, and Zakarpattia, organized for 2013-2017.The main used method is interviews with personnel of HEE museums.The author points out these «temples of muses» gradually moved awayfrom its traditional educational and research mission in the 1980’s. Such reassessmentof priorities had been caused by the crisis of the museum. For thelast 30 years it has become clear reduction of using the collections for teachingand research in many universities; some HEE plan to dispose of collectionsand to close museums; many universities are working out alternative organizationalmodels for managing collections in the one newly created museum.The crisis in the museum environment has imposed on the crisis, which theparent universities as institutions are encountering today - «crisis of identity» and «a crisis of resources», caused by the increasing often contradictoryrequirements to the high schools. On this background, the museums as individualunits also began to increase requirements. It led to their gradual transformationinto a museum of « the third generation». One of their defining missionis promoting the HEE, cooperation with the public in order to disseminateinformation about the university, vocational guidance, involvement of patronsand organization of other works implementing this direction. In particular,the article highlights atypical for the Ukrainian context the role of HEE museums- «shop-windows» and «show-cases», through which representatives ofoutside university environment can acquaint themselves with the achievementsof high school and feel its special atmosphere. The author outlines a numberof touristic potential of some HEE in Western Ukraine, where physical objectsare interesting from an architectural and cultural point of view. Amongthe most striking examples is the main building of Yuriy Fedkovych ChernivtsiNational University., Ivan Franko National University of Lviv, campus of Lviv Polytechnic National University, campus of The National Universityof Ostroh Academy, Lviv State University of Life Safety, Kremenets ForestryCollege. Among the researched 74 HEE are roughly a quarter which can beclassified as «visually attractive». However, less than 10 % of them use thisadvantage for brand developing. The relevant policy concerning museumsand academic space in general will allow high school to become a separatepoint on the tourist map, to establish relationships with the surrounding communityand to participate actively in local cultural life.
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DYADYUKH-BOGATKO, Nataliya, and Victoria HNYLYAKEVICH. "FONTS OF COMMUNICATION IN THE CITIES OF UKRAINE." Bulletin of the Lviv University. Series of Arts Studies 243, no. 25 (2024): 27–37. https://doi.org/10.30970/vas.25.2024.27-37.
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Visual communication in cities has different sources and one of them is the font. The traditions of the Ukrainian Cyrillic script have deep roots. A modern Ukrainian city is fighting for its identity and through font recognition. Every Ukrainian city has its own coat of arms and logo. Some Ukrainian cities already have approved corporate fonts. They are worked on by both typeface designers and famous artists, from beginning students to well-known meter artists. The urban population of the planet is constantly growing, and our country is no exception to this. And the high density of residents requires certain means of communication, signs, graphic elements. Text messages were and remain the most popular in cities. And the font itself is a carrier of certain graphic identifications that refer the reader to one or another cultural environment, historical period, national context. The use of one’s own font and identity for cities around the world is considered, with an emphasis on Ukrainian practice. Modern typefaces allow designers to work without the former technological limitations of printing. In creating identities for cities, font designers rely on historical origins, visual culture, architectural ensembles, natural characteristics and their own taste. Because all Ukrainian cities are unique, have history, traditions, and cultural values. The task of the brand: to combine these things into a visual system, to create a complete graphic image of the style of the city according to the rules. The most famous font designers who have created a number of signature fonts for Ukrainian cities in our time are listed, examples are given and the features of their work are described.
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Damayanti, Trie, Susanne Dida, Dadang Rahmat Hidayat, and Sung Kyum Cho. "Malaysian medical tourism communication in shaping Indonesian public opinion." Jurnal Kajian Komunikasi 9, no. 2 (2021): 138. http://dx.doi.org/10.24198/jkk.v9i2.35852.
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Malaysia is developing medical tourism as a tourism industry aimed at foreign tourists. For this tourism industry, Malaysia makes Indonesia as one of the tourist targets that are expected to bring foreign exchange for the country. Data shows that Indonesians are the largest contributor of tourists visiting Malaysia for treatment. This shows the trust of Indonesian citizens in the health services of the neighboring country. The concept of tourism communication mentions that to achieve the success of medical tourism at least several things are needed that can be fulfilled, namely: competitive prices, available human resources for medical services, the existence of research and development of medical capabilities, infrastructure development, state institutions that support medical tourism, a supportive market economy, the ability to bring together present-day medical technology with traditional, and tourist attractions. Things that are built through tourism communication itself are expected to produce a public opinion about tourist destinations, where this public opinion is the first step in the formation of a country’s brand. This study uses a survey method, which involves about 96 respondents who are on the islands of Sumatra and Java. Use descriptive analysis techniques to explore results. The results obtained by not all components in tourism communication for medical tourism are seen as influencing Indonesian opinion on Malaysian medical tourism. The strangest thing that comes to the view of the Indonesian people is Malaysia’s credibility on health services, the credibility of doctors, the equipment used, the ability to convey information, adequate infrastructure, and the beauty of tourist destinations. Most opinions state that Malaysia can show as a country that successfully develops tourist confidence in the health services offered. The implication of this research is that the opinion of foreign nationals in a country greatly affects the image of that country in the international world.
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Kasemsarn, Kitticha, Antika Sawadsri, and Amorn Kritsanaphan. "Employing Creative Tourism to Produce City Branding Derived from Vernacular Settlements: A Review." International Society for the Study of Vernacular Settlements 11, no. 6 (2024): 111–33. http://dx.doi.org/10.61275/isvsej-2024-11-06-07.
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Many cities are striving to establish distinct identities that have a strong impact both within their local communities and on the international stage. City branding derived from the nearby vernacular settlements has become a strategic method for urban areas to differentiate themselves by emphasizing their distinctive cultural, historical, and social resources. However, often, how to develop city branding, attract tourists through creative tourism, and preserve cultural heritage have been examined independently and not in conjunction with one another. Furthermore, the issues about how to develop creative tourism to support city identity, city branding, and city image are limited. This review article investigates constructing city branding by engaging cultural identity of associated vernacular settlements through creative tourism. The research employs a systematic literature review as a method. It comprised 104 articles from databases that included Scopus and Google Scholar. The papers were subjected to a thorough examination by the VOSviewer program employing content analysis to classify them into four clusters: 1) vernacular settlements, 2) creative tourism, 3) city branding, 4) city identity and city image. It concludes that vernacular settlements have a significant relationship with the identity and image of a city, which may be used to attract and engage different audiences through creative tourism and powerful city branding. A variety of strategies, including architectural preservation, cultural promotion, creative tourism, city identity, traditional crafts, marketing, and community involvement, are used when integrating vernacular settlements into city branding. Cities could construct a unique and genuine brand that draws tourists, encourages community pride, and promotes sustainable growth by utilizing these components. This review article provides insights and possibilities into the creative strategies that cities can adopt to foster a sense of place and identity, enhance their appeal on both national and global stages, and increase the city economy.
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Panteleeva, Liliya M. "Urban cultural anthropology in the Russian context. Part II. Object of researches." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 53 (2024): 73–86. http://dx.doi.org/10.17223/22220836/53/6.
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The article continues the study about the place of cultural anthropology of the city in the national system of the humanities. It proposes a definition of the object of science and describes the foreshortenings of contemporary studies of urban culture. The author thinks that the cultural anthropology of a city should study of the cultural specifics of a particular city in all its diversity. He insists that attempts to develop a more specific definition of the central object of urban anthropology, regardless of one aspect or another, are deliberately helpless. The plurality and heterogeneity of cultural units will always hinder the ultimate completeness of definitions. The ratio of this vision of the object with the aspects developed to date is presented in the form of the opposition “general / particular”. Particular aspects are built up in relation to internal and external cultural anthropology. Internal cultural anthropology is addressed to the study of cultural units and their types, processes, developmental features, and external – to the connection of culture with the external circumstances of its existence (social structure, linguistic expression, architectural embodiment, historical conditioning, etc.). The inner culture anthropology of the city has been developed so far only in two directions – descriptive and semiotic. The descriptive direction involves the study of various (directly perceived and thought-artistic) manifestations of culture. It originated at the turn of the 19th – 20th centuries in the works of I.M. Grevs and N.P. Antsiferov, the founders of Petersburg studies. The semiotic direction is associated with the analysis of sign systems that contain cultural information. Its foundations were laid in the works of representatives of the Moscow-Tartu school – first of all, Yu.M. Lotman and V.N. Toporov. The history of the descriptive and semiotic direction of urban anthropology is closely related to literary criticism. The first steps in the study of urban culture were laid on the material of literary creativity and thus built connections between reality and a particular artistic concept – expressing and / or forming a unique image of space. At the present time, when studies on the specificity of the city are clearly divided between two independent areas – the study of literary text and the study of culture, the genetic ties of urban anthropology and literary criticism manifest themselves in the presence of terminological homonymy in the zone of central concepts. The external cultural anthropology of the city demonstrates how anthropological problems are linked with other sciences. To a greater extent, this pairing can be seen with literary criticism, art history, as well as a combination of architectural and construction, architectural and artistic sciences, brand marketing and tourism marketing. To a lesser extent, the cultural anthropology of the city is associated with linguistics, psychology, history, mass communications and philosophy.
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Terletska, Oksana, Lesya Kushnir, and Tatiana Perig. "ECOLOGICAL PROSPECTS OF TOURISM DEVELOPMENT WITHIN DROHOBYCH URBOSYSTEM." GEOGRAPHY AND TOURISM, no. 53 (2019): 54–60. http://dx.doi.org/10.17721/2308-135x.2019.53.54-60.
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Goal. To reveal peculiarities of formation of ecological prospects of tourism development within Drohobych urban system. Method. The study used analytical, comparative-geographical, cartographic and synthetic methods. Results. The prospect of this territory for ecological tourism in urban systems is shown - since it is characterized by the location within the satisfactory ecological state of forest landscapes, accessibility for all types of tourist groups, developed infrastructure and the presence of environmental problems, which often need immediate solution. Thus, territories such as the Drohobych Urbosystem create the prerequisites for obtaining aesthetic preferences, cognitive bases, as well as environmentally oriented knowledge in the implementation of tourist routes. In general, “branding” of cities in the development of the tourism industry is a multifactorial phenomenon, which depends on its natural, historical and architectural attractiveness as well as on its ecological status, which acts as an ecological basis and general ecological background. (a necessary background that creates a natural environment beyond which it is impossible to consider the ecological effect of anthropogenic impact aimed at providing comfortable environmental conditions (natural conditions that affect life, health, production and non-productive activities of people) for tourists. That is, the environmental safety of an urban environment is a condition of a certain section of a city that eliminates harmful effects or its threat, its inhabitants and visitors, created by anthropogenic or natural influences, correspond to the formation of a natural and cultural environment that is consistent with sanitary, aesthetic and material needs. [7] Scientific novelty is the development of theoretical, methodological and medical principles for the identification of tourist regions as an object of study, the identification of their specific features and patterns of functioning. Assessment of the environmental safety of the environment of tourist attractive urban areas should be a mandatory component of the city's brand, which is developed with the aim of obtaining the following results: improving the socio-economic and cultural development of the city; development of all forms of business in the city; tourism development; promotion of investment activity; participation in national and regional development programs; participation in international cooperation programs. The practical importance lies in substantiation of the mechanisms of formation and implementation of the strategy of development
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Chernysh, Anna. "Sumy’s media image (based on the material of the online edition “TSUKR”)." Obraz 45, no. 2 (2024): 16–25. http://dx.doi.org/10.21272/obraz.2024.2(45)-16-25.
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Introduction. The media image of a city is determined by a set of mediatisation factors and a wide network of media that present it. The media image of a city is formed taking into account the city’s history, architecture, its “ knowability” by prominent figures, places, brands, business strategies, commercial component, and public opinion. Relevance of the study. These components make it possible to conclude that the media play a major role in the life of an urban community. The analysis of the media content of regional media contributes to the formation of an idea of the image of the city as it appears to the recipients. The focus of scientific interest is the Sumy online publication “Tsukr”, which content is of interest for establishing a positive media image of the city of Sumy. Methodology. The study used general scientific methods of analysis and synthesis, systematisation and generalisation of material, content analysis, and some aspects of discursive and narrative methodology. The study is based on the principles of objectivity and academic integrity. Results. The media significantly form the images of different spaces. Media technologies (video, online spaces, regional and national media outlets, various advertising campaigns, etc.) and an active process of digitalisation are used to create images of cities, towns, and communities. The process of city mediatisation allows us to focus on the key factors of city image formation, which are components of geocultural and urban image studies, among which the most important are regional print and online media, a developed system of television and radio communication, historical and cultural presentation of the city in the media environment, as well as active processes of media convergence. The article focuses on the content of the Tsukr publication, which informs about events within a specific locale/region/territory, is a common communication space for Sumy residents and a source of feedback between them. Conclusions. The analysis of the content of the regional online publication “Tsukr” proves that it is one of the most influential media outlets in Sumy, which actively generates the image of a successful, economically strong, prosperous, cultural city.
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Maswabi, Tshepo, Jane Monyake, and Paul Mburu. "NATION BRAND ARCHITECTURE- A REALITY OR REVERIE FOR AFRICAN NATIONS: THE CASE OF BOTSWANA." International Journal of Engineering Science Technologies 7, no. 2 (2023). http://dx.doi.org/10.29121/ijoest.v7.i2.2023.467.
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Nation brand architecture gives a ‘sense of mission’ which can help unify key players, concentrate resources, increase efficiency, and create synergies in customer attraction Joao (2018). However, what seemingly works for product/ corporate brands appears to be more of a brown study for nation branding. Adoption of nation brand architecture is gaining traction in Western nations. Many countries in Africa such as Botswana seem not to be consciously employing this seemingly beneficial concept.This paper therefore explores the extent to which Botswana; an African nation has adopted this concept. It also focuses on how the nation embeds and applies the existing national identities such as national colours (reflected in the nation flag), symbols, animals, and plants in the brand architecture.The study employs a content analysis approach that investigates the nation against four overarching themes of brand architecture. Using the Dinnie (2008) Nation Brand Architecture Model (NBAR), the paper draws valuable insights from an analysis of brand architecture concepts as well as the current adopted or default brand architecture for the nation of Botswana. The paper forms the initial sequel of papers on Botswana nation brand architecture model. The initial findings present a tenuous understanding of the adopted architecture reflective of both the endorsed and branded house architecture.
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Rajavi, Koushyar, Tarun Kushwaha, and Jan-Benedict E. M. Steenkamp. "EXPRESS: Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in CPG Industries?" Journal of Marketing, August 16, 2022, 002224292211226. http://dx.doi.org/10.1177/00222429221122698.
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We examine why some brands are able to ride the wave of macroeconomic expansions, while other brands are better able to successfully weather contractions. Using a utility-based framework, we develop hypotheses how the impact of these shocks on brand equity is moderated by six strategic brand factors—price positioning, advertising spending, product line length, distribution breadth, brand architecture, and market position. We utilize monthly data on 325 CPG national brands in 35 categories across 17 years from the United Kingdom to obtain quarterly sales-based brand equity estimates. The two pre-eminent brand factors are distribution and assortment. Distribution is by far the most important factor in contractions. It is also the most important factor in expansions. In short, in good times and bad times, extensively distributed brands win. In expansions, a wide assortment is also a very strong contributor to brand equity, while it does not destroy brand equity in contractions. We further find that advertising spending, premium price positioning, umbrella branding structure, and market leadership matter in either expansions and/or contractions, the magnitude of their effects on brand equity is relatively modest. We conclude with managerial implications.
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Miyamaru, Letícia, Marina Lourenção, Silvia Inês Dallavale de Pádua, and Janaina de Moura Engracia Giraldi. "Business process management applicability to destination country-brand management." Benchmarking: An International Journal, February 14, 2023. http://dx.doi.org/10.1108/bij-02-2022-0086.
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PurposeThis study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process model for it.Design/methodology/approachThis is a qualitative exploratory study whose unit of analysis is the BPM applicability to the destination country-brand of a Latin American developing country. Primary data were obtained through in-depth interview with the developing country's tourism international promotion agency. The secondary data were government reports and research papers on country-brand studies. Data analysis was carried out using stakeholder business context model, architecture processes, pain/gain matrix and BPMN for modelling.FindingsThe results present a new process model for country-brand management to reduce existing barriers. Three steps were carried out: analysis and modelling of the current processes of country-brand management; presentation of the current processes' problems and analysis and modelling of future processes country-brand management.Research limitations/implicationsA theoretical contribution is provided in the literature on processes and country-brands since no previous studies relate these concepts and present a process-oriented management analysis for country-brands.Practical implicationsThe main practical contribution was to identify the country-brand management problems, propose solutions to them and generate a new process model for country-brands that can be used as a managerial tool for national tourism organizations to improve their brands.Originality/valueThe present study is original as it approaches the first analysis of country-brand development with an emphasis on its process management.
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Peer, Tal, and Mignon Reyneke. "Inverroche: Maintaining brand equity in craft gin through brand acquisition." Case Writing Centre, University of Cape Town, Graduate School of Business, December 8, 2022, 1–8. http://dx.doi.org/10.1108/caseuct-2022-000005.
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Subject area of the teaching case: It is well suited for short courses focussed on brand equity or marketing. Student level: This teaching case is specifically aimed at postgraduate students completing a management diploma or a professional development course. Brief overview of the teaching case: Inverroche, one of South Africa’s first artisianl gins, faces an interesting brand dilemma. By the end of 2016 through a distribution agreement with a large wholesaler, it secures a national footprint and becomes available at all leading retailers, resturants, and bars. The product’s immense growth trajectory attracts the attention of the global drinks conglomerates who see an opportunity to secure market share in the lucrative craft gin segment of the market. Founder Lorna Scott grapples with whether she has made the right choice to sell a majority share of her beloved brand to the global house of brands, Pernod Ricard. In this case, she meets with her sales team to debrief the situation as well as have a heart-to-heart with Alex Farnell, general manager of sales and marketing. The case looks at the Inverroche brand in detail, what it represents, and why it resonates so intrinsically with consumers. However, Scott and Farnell differ in opinion on the strategic objectives of the brand. Farnell seems to think that the sale to Pernod will not harm the brand, but Scott is torn. How does a niche artisinal brand scale? Can a brand remain authentic when it does scale? Is there any commercial sense in remaining artisinal? Is an artisinal brand’s brand equity compromised when it is sold to a corporate house of brands? All of these questions relate to whether a brand can remain authenthically artisinal amidst a corporate acquisition. Expected learning outcomes: To identify the challenges of growing an artisinal brand To identify the challenges of achieving scale as well as the marketing and commercial costs and profits scale represents To identify how to build a brand that resonates with consumers To critically assess the link between brand building, distribution, and availability To analyse the impact of brand architecture on brand equity
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Pierpoint, Jim. "Headline risk: Forging a crisis communication keystone." Journal of Contingencies and Crisis Management 32, no. 1 (2024). http://dx.doi.org/10.1111/1468-5973.12559.
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AbstractIn March 2023, headlines about a single ill‐conceived press release amplified in the social media triggered a one‐day, $42 billion bank run that threatened to destabilise the US financial system. The Silicon Valley Bank collapse represents an extreme example of headline risk, the potential for breaking news to trigger a PR crisis and corresponding brand and business shocks. This paper presents the results of exploratory research supporting the creation of risk management frameworks for measuring, monitoring, managing and ultimately mitigating financially material headline risk. Based on brand tracking data for 24 major companies covered by the news media queried and visualised using an AI‐enabled analytics tool, the study confirms that news corresponds to tail risk—defined in this study as low‐probability, high‐impact events that major companies and national brands would term crises. Time‐series data tracking the volatility of consumer attention and the valence of media buzz support an architecture for constructing rigorous communication research and headline risk management frameworks. Crisis communication emerges as the initial phase in managing exogenous, idiosyncratic shocks marked by significant negative shifts in brand perceptions and consumer purchase consideration.
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Sahli, Farzane, Sirous Alidousti, and Nader Naghshineh. "Designing a branding model for academic libraries affiliated with the Ministry of Science, Research and Technology in Iran." Library Hi Tech, January 24, 2023. http://dx.doi.org/10.1108/lht-02-2022-0111.
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PurposeThis study identifies factors affecting brand building for academic libraries affiliated with the Ministry of Science, Research and Technology (MSRT) in Iran.Design/methodology/approachThis research applied the grounded theory method based on the three open, axial and selective coding steps (Strauss and Corbin, 1998). The research tool was interviews conducted with 20 experts in librarianship, marketing and branding.FindingsLibrary building architecture, library information resources and services, librarians' branding, marketing activities and library management are the causal conditions affecting brand building. The national economic situation, the digital publishing situation in the country and different characteristics of the new library community are the intervening conditions affecting brand building. The role of other libraries in society in the scientific education of the new generation provides contextual conditions for brand building. The higher education system and the library parent organization play a part in the operative actions/interactions for brand building. The consequences of brand building are brand image development, brand excellence and brand behavioral loyalty for libraries. Library brand identity is also a core category in brand building.Originality/valueFacing steep challenges by emergent services, academic libraries are ill-prepared to meet the needs of the new information society solely with traditional services and functions. Academic libraries are required to rebrand themselves to be more successful at delivering a strong performance within a changing information environment by enhancing their brand image and establishing a more effective relationship with users.
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Sahli, Farzane, Sirous Alidousti, and Nader Naghshineh. "Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model." Journal of Librarianship and Information Science, January 6, 2022, 096100062110566. http://dx.doi.org/10.1177/09610006211056650.
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The purpose of this review is to explore factors affecting brand building in libraries. Based on the nine steps of the National Health Service (NHS) center for reviews and dissemination, articles on the subject of library branding were searched in nine Iranian databases and seven international databases. The search period includes all date range of databases until 7–22 January 2021. The results were assessed for quality and 44 English articles and 3 Persian articles were selected for further analysis. Factors in promoting libraries brand building fall five categories. They include library architecture, library information resources and services, librarians’ personal branding, marketing, and library management. Inhibiting factors in libraries brand building have two final categories including internal and external inhibiting factors to brand building. Internal inhibitors covered branding costs, lead-time for branding, effort for branding and its management, the difficulty of strategic brand planning, and library staff unpreparedness. External inhibitors covered the difficulties of branding in the digital age and the economic situation of the country. If libraries manage their brand and move toward rebranding in line with the new information environment, they will be able to survive in today’s competitive world and build their true value in relationship with users.
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Manning, Paul. "Metro Girl: The Alliance of Art and Architecture in the Visual Aesthetics of the Modern Georgian City of the 1960s." Caucasus Survey, July 17, 2023, 1–28. http://dx.doi.org/10.30965/23761202-bja10023.
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Abstract This article explores the way a new specifically Georgian post-Stalinist art form (cheduroba, metal engraving) that emerged in the 1960s became a commonly encountered emblematic feature of the equally new urban spaces of the rapidly changing modernist Tbilisi cityscape. This new, and yet seemingly old, art form, which frequently featured the face of a traditional Georgian girl, usually a Khevsur girl from the mountains, came to be a diagnostic part of the modern urban assemblage of Tbilisi in the 1960s. This traditional face from the Georgian past became a paradoxical figure for the alliance of art and architecture in the visual aesthetics of the modern Georgian city in the 1960s, and the art form became the stereotypical “face” of a specifically Georgian post-Stalinist “traditional-modernist” public urban art. This art form soon became diagnostic of modern Georgian urban spaces, like the Tbilisi metro, which also opened around the same time in the 1960s. The recurrent distribution of this face across newly-created modernist urban spaces together formed a Georgian version of “socialist modernism,” producing a visually-experienced “brand of socialism” for urban spaces, a procession of images traditional or national (in style or theme) in socialist modernist spaces connecting the traditional architecture of the city to the modernist architectural spaces of the new socialist city of the 1960s.