Books on the topic 'National brand'

Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? Cambridge, Mass: Marketing Science Institute, 1995.

Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.

Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Cambridge, Mass: Marketing Science Institute, 1995.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Anne Roggeveen, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Raj Sethuraman, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Els Gijsbrecht, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, and María Jesús Yagüe-Guillén, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Alexander Chernev, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92084-9.

Martinez-Lopez, Francisco J., Juan Carlos Gázquez-Abad, and Els Breugelmans, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6.

Martínez-López, Francisco J., and Juan Carlos Gázquez-Abad, eds. Advances in National Brand and Private Label Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2.

Oriard, Michael. Brand NFL: Making and selling America's favorite sport. Chapel Hill, NC: University of North Carolina Press, 2007.

Simmermaker, Roger. How Americans can buy American. New York: Rivercross Pub., 1996.

How Americans can buy American: The power of consumer patriotism. 3rd ed. Orlando, Fla: Consumer Patriotism Corporation, 2008.

Oriard, Michael. Brand NFL: Making and selling America's favorite sport. Chapel Hill: University of North Carolina Press, 2007.

K'oria pŭraendŭ p'awŏ: Korea brand power. Sŏul: Maeil Kyŏngje Sinmunsa, 2010.

Ewin, Lucie. Extending the newspaper brand: Growth and extension strategies in national newspapers. London: LCC, 2004.

Brand Singapore: How nation branding built Asia's leading global city. Singapore: Marshall Cavendish Business, 2011.

author, Tobias Fritz 1912-2011, and Tobias Fritz 1912-2011 author, eds. Polit-Kriminalfall Reichstags-Brand: Legende und Wirklichkeit. Tübingen: Grabert, 2011.

Brand new Ireland?: Tourism, development and national identity in the Irish republic. Farnham, Surrey, England: Ashgate Pub. Co., 2009.

Griffiths, Mark. Premium Bonds: Great Brand Stories. London: Cyan Books, 2007.

Farrall, Niall. Global versus national brand advertising: An analysis of advertising characteristics, strategy, style and form. Salford: University of Salford, School of Management, 2000.

Doyle, Mona. Packaging worth paying for: Even for shoppers trying to spend less, some packaging attributes justify staying with national brands or paying more for value! New York, NY: EPM Communications, Inc., 2008.

Made in Britain: The best of Quintessentially British Companies. Chichester: Summersdale, 2007.

Taehan Min'guk pŭraendŭ p'awŏ. Sŏul-si: Choŭn Ch'aek Mandŭlgi, 2010.

Gázquez-Abad, Juan Carlos, Francisco J. Martínez-López, Irene Esteban-Millat, and Juan Antonio Mondéjar-Jiménez, eds. National Brands and Private Labels in Retailing. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7.

O'Riordan, Kathy Noelle. Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands. [s.l: The Author], 1996.

Baltas, George. A model of consumer choice for national vs. private label brands. Coventry: University of Warwick. Warwick Business School Research Bureau, 1997.

Brandt, Peter. Mit anderen Augen: Versuch über den Politiker und Privatmann Willy Brandt. Bonn: Dietz, 2013.

Elisha, Achille. Aristide Briand: La paix mondiale et l'Union européenne. 2nd ed. Louvain-la-Neuve: Bruylant Academia, 2000.

Keller, Odile. Plan Briand d'union fédérale européenne: Travaux de la Commission d'étude (1930-1932) : inventaire des documents originaux déposés aux archives de la Société des nations. Genève: Fondation archives üropéennes, 1991.

Verheul, Jaap, ed. The Cultural Life of James Bond. NL Amsterdam: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462982185.

Society, Aryan. Report of the Aryan Society and of the Six Nation Indians Woman's Patriotic League, County of Brant. [Ontario?]: Aryan Society, 1997.

Brand NFL. Chapel Hill: The University of North Carolina Press, 2008.

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.

Brand Jamaica: Reimagining a National Image and Identity. University of Nebraska Press, 2019.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.

Oriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.

Bridging Disciplinary Perspectives of Country Image: Reputation, Brand, and Identity. Taylor & Francis Group, 2018.

Buhmann, Alexander, Diana Ingenhoff, Candace White, and Spiro Kiousis. Bridging Disciplinary Perspectives of Country Image: Reputation, Brand, and Identity. Taylor & Francis Group, 2018.

Simmermaker, Roger. How Americans Can Buy American: The Power of Consumer Patriotism. 2nd ed. Rivercross Publishing, 2002.

Simmermaker, Roger. How Americans Can Buy American: The Power of Consumer Patriotism. Rivercross Publishing, 2005.

Institute, Food Marketing, Dr Pepper Co, and Marketing Spectrum (Firm), eds. Consumer perspectives on national and store brands. Washington, D.C: Research Dept., Food Marketing Institute, 1994.

Brand NFL: Making and Selling America's Favorite Sport (Caravan Book). The University of North Carolina Press, 2007.

Gázquez-Abad, Juan Carlos, Francisco J. Martinez-Lopez, and Els Breugelmans. Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020. Springer, 2020.

Gázquez-Abad, Juan Carlos, Francisco J. Martínez-López, and Anne Roggeveen. Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019. Springer, 2019.