Books on the topic 'National brand'
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Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Marketing Science Institute, 1997.
Find full textSethuraman, Raj. National brand and store brand price competition: Who hurts whom? Marketing Science Institute, 1995.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Find full textSethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Marketing Science Institute, 1995.
Find full textMartínez-López, Francisco J., and Juan Carlos Gázquez-Abad, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2.
Full textMartínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Raj Sethuraman, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5.
Full textMartínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Anne Roggeveen, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2.
Full textMartinez-Lopez, Francisco J., Juan Carlos Gázquez-Abad, and Els Breugelmans, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6.
Full textMartínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Els Gijsbrecht, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1.
Full textMartínez-López, Francisco J., Juan Carlos Gázquez-Abad, and Alexander Chernev, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92084-9.
Full textMartínez-López, Francisco J., Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, and María Jesús Yagüe-Guillén, eds. Advances in National Brand and Private Label Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0.
Full textGázquez-Abad, Juan Carlos, Francisco J. Martínez-López, and Katrijn Gielens, eds. Advances in National Brand and Private Label Marketing. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32894-7.
Full textGázquez-Abad, Juan Carlos, Nicoletta Occhiocupo, and José Luis Ruiz-Real, eds. Advances in National Brand and Private Label Marketing. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-69192-8.
Full textOriard, Michael. Brand NFL: Making and selling America's favorite sport. University of North Carolina Press, 2007.
Find full textUnited States. Department of Agriculture. Economic Research Service, ed. The relationship between national brand and private label food products: Prices, promotions, recessions, and recoveries. U.S. Dept. of Agriculture, Economic Research Service, 2011.
Find full textInstitute, Food Marketing, Dr Pepper Co, and Marketing Spectrum (Firm), eds. Consumer perspectives on national and store brands. Research Dept., Food Marketing Institute, 1994.
Find full textOriard, Michael. Brand NFL: Making and selling America's favorite sport. University of North Carolina Press, 2007.
Find full textEwin, Lucie. Extending the newspaper brand: Growth and extension strategies in national newspapers. LCC, 2004.
Find full textDoyle, Mona. Packaging worth paying for: Even for shoppers trying to spend less, some packaging attributes justify staying with national brands or paying more for value! EPM Communications, Inc., 2008.
Find full textFarrall, Niall. Global versus national brand advertising: An analysis of advertising characteristics, strategy, style and form. University of Salford, School of Management, 2000.
Find full textJeremy, Hildreth, ed. Brand America: The making, unmaking and remaking of the greatest national image of all time. Marshall Cavendish Business, 2010.
Find full textJason, Ward, ed. National lampoon totally true facts: A brand-new collection of absurd-but-true real-life funny stuff. Contemporary Books, 1994.
Find full textJason, Ward, ed. National Lampoon totally true facts: A brand-new collection of absurd-but-true real-life funny stuff. Contemporary Books, 1994.
Find full textDu, Yanyan. Zhongguo jin dai min zu pin pai de guang gao chuan bo yan jiu: The study on advertising communication of modern China's national brand. Zhongguo she hui ke xue chu ban she, 2017.
Find full textUCLA Jonsson Comprehensive Cancer Center and Brand Library Art Galleries, eds. Confronting cancer through art 1987: The first national group exhibit by fine artists & craftspersons who have experienced cancer : Brand Library Art Galleries, Glendale, California, May 9-June 2, 1987. Art That Heals, Jonsson Comprehensive Cancer Center, University of California, Los Angeles, 1987.
Find full textHiggins, David M., and Nikolas Glover. National Brands and Global Markets. Routledge, 2023. http://dx.doi.org/10.4324/9781003166184.
Full textZiyan, Wang. Guo jia pin pai xing xiang yu guo min gou mai yi yuan de guan xi yan jiu: A study on the relationship between the national brand image and people's purchasing intention. Dongbei cai jing da xue chu ban she, 2018.
Find full textGázquez-Abad, Juan Carlos, Francisco J. Martínez-López, Irene Esteban-Millat, and Juan Antonio Mondéjar-Jiménez, eds. National Brands and Private Labels in Retailing. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7.
Full textO'Riordan, Kathy Noelle. Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands. The Author], 1996.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Find full textAnalysis of Visual Elements under National Brand Strategy. United Culture Press Inc., 2023.
Find full textCameron, Harry, and Robinson Peter. National Express: The Journey of an Iconic Brand. Amberley Publishing, 2022.
Find full textGentles-Peart, Kamille, and Hume Johnson. Brand Jamaica: Reimagining a National Image and Identity. University of Nebraska Press, 2019.
Find full textBrand Jamaica: Reimagining a National Image and Identity. University of Nebraska Press, 2019.
Find full textCao, Qing, Keyan G. Tomaselli, and Doreen D. Wu. Brand China in the Media. Taylor & Francis Group, 2021.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2010.
Find full textOriard, Michael. Brand NFL: Making and Selling America's Favorite Sport. University of North Carolina Press, 2007.
Find full textSimmermaker, Roger. How Americans Can Buy American: The Power of Consumer Patriotism. 2nd ed. Rivercross Publishing, 2002.
Find full textSimmermaker, Roger. How Americans Can Buy American: The Power of Consumer Patriotism. Rivercross Publishing, 2005.
Find full textSáiz, Patricio, and Rafael Castro. Brand and Its History: Trademarks, Branding and National Identity. Taylor & Francis Group, 2022.
Find full textSáiz, Patricio, and Rafael Castro. Brand and Its History: Trademarks, Branding and National Identity. Taylor & Francis Group, 2022.
Find full textSáiz, Patricio, and Rafael Castro. Brand and Its History: Trademarks, Branding and National Identity. Taylor & Francis Group, 2022.
Find full textBrand and Its History: Trademarks, Branding and National Identity. Taylor & Francis Group, 2024.
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