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Dissertations / Theses on the topic 'National brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Qiao, Liang. "Pricing and advertising responses of national brands to store brand introduction /." May be available electronically:, 2007. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Niciarelli, Elena <1989&gt. "Brand Community. Tate e The National Gallery." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19210.

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Il concetto di Brand Community non è nuovo, ma appare ne testi di Muniz e O’Guinn tra la fine degli anni ’90 e l’inizio del 2000. Tuttavia nel tempo, la letteratura scientifica sull’argomento brand community è aumentata, e il digitale, il mondo virtuale e le ICT hanno provveduto ad apportare ulteriori modifiche e cambiamenti. Lo studio analizza e descrive la brand community delle organizzazioni culturali, nello specifico di due musei situati nel Regno Unito. Tate e The National Gallery sono messi a confronto per descrivere come un museo multi sede e un museo mono sede inglese, abbiano attiva

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Kaneva, Nadezhda (Nadia). "Re-imagining nation as brand: Globalization and national identity in post-communist Bulgaria." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3273677.

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4

Chou, Ken-Hong Bell Leonard N. "Caffeine content of national and store brand carbonated beverages." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Fall/Theses/CHOU_KEN-HONG_41.pdf.

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5

Hood, Joseph William. "Destination branding : a case study of the Kruger National Park / J.W. Hood." Thesis, North-West University, 2008. http://hdl.handle.net/10394/2296.

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King, Taryn Val. "Examining the visual brand language used by Brand South Africa to communicate South African identity at the World Expo 2010, Shanghai China." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/28349.

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Wally Olins (2008:6), points out that in contemporary culture “brands and branding are all-pervasive and ubiquitous”. As he says, one need only walk down the high street of any major foreign city in the world, be it San Francisco or Shanghai, to be embraced by so many familiar brands, including Coca-Cola, KFC, Apple MAC, Chanel and Toyota, that one could mistake it for home. In the last 15 years particularly, the ubiquitous influence of brands and branding has seen the field outgrow its commercial role and expand into more secular and political spheres. Thus, the focus of this study is the rol

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Wyma, Louise. "Consumers' preferences for private and national brand food products / L. Wyma." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4926.

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Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the

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Blomgren, Elin, and Sofie Ljungström. "Nation branding : The role of tourism from a managerial perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79963.

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Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. This study adopts a deductive approach reviewing existing literature on nation branding, brand management strategies and tourism stakeholders. A case study on how tourism is integrated in nation branding strategies and how stakeholders operating in the tourism sector perceive their own influence on the nation-brand was conducted in Sweden using a qualita

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Cruz-Donayre, Xiomara, and Eliana Gallardo-Echenique. "Understanding a Lovemark Brand Through the Sponsorship of the Peru National Football Team." Springer Science and Business Media Deutschland GmbH, 2021. http://hdl.handle.net/10757/655961.

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Brands are eager to gain their consumers love and respect by connecting with them in a more efficient manner in order to become a Lovemark. This happens very frequently in the football “world” as it is the sport with the biggest audience in the planet. This study analyzes the Lovemark Axis inside the sponsorship strategies directed toward the female audience. Semi-structured interviews were conducted, with the aim of analyze the perception of the consumers exposed to the ads of the sponsor brands of the Peru national football team. Results evidenced that the love and respect elements for the s

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Dreyer, Adriana. "Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4352.

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Rigaud, Maxime, and Tianlin Shao. "National Brand Positioning in the Swedish Meat Market : How to maintain a price premium." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179878.

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A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). This is done through studying what factors drives the WTPprice premiums for national brands and what attributes are important when consumers buy meatproducts.With inputs from the literature and conducted focus groups, a questionnaire testing our constructedhypothesis and the importance of attributes were collected from 163 respondents. A connection ismade to the theory o

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Corona, Massimo <1994&gt. "Designing a Successful Brand Extension From Theory to Practice. The National Geographic Case Project." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13869.

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Throughout the recent decades, more and more companies have found themselves competing in mature markets. Firms are sparing no effort to find new solutions to protect their assets and increase revenues at the same time. Brands are part of our lives and they influence the way we live in many unexpected ways. through an extension, The first chapter analyzes what a brand is, the evolution of this concept throughout the years and its main components. In order to successfully exploit brand equity, brand extensions allow a firm to grow by leveraging its current customer base and parent brand image

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Gunnarsson, Anna, and Katrina Holmström. "Country-of-origin in brand communication: A multinational company perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-65238.

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National branding and Country-of-origin strategy (COO) has not only shown to be convenient for research, but also of considerable importance and interest for companies to enhance competitive advantage. With constantly increasing product range on the markets and continually new technology in the society, the buying behaviour and customer preferences have changed. The customer evaluates not only the product regarding its function or physical capacity, but also regarding the product's intangible value, such as its COO. The purpose with this study was to provide a deeper understanding about how a

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Andersson, Amanda, and Rebecca Danielsson. "Leverantörens varumärkesstrategi : En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35901.

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Uppsatsens titel: Leverantörens varumärkesstrategi – En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson Handledare: Christine Tidåsen Examinator: Bertil Hultén Datum: 2014-05-26 Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på h

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Diedericks, Lizette. "The influence of brand incongruity on females’ perception of the properties of bi-national apparel products." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41107.

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This study investigated the influence of brand incongruity on females’ perception of the properties of bi-national apparel products. A survey was conducted across Tshwane, a major urban area in South Africa, to provide empirical evidence of female consumers’ reliance on brands in the context of an emerging economy where global brands have become widely available and easily accessible in recent years. Data was collected by means of convenient sampling and through self completion of a structured questionnaire by 322 willing, working females. Data analysis involved descriptive statistics, factor

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Wallin, Julia, and Anna Lindborg. "The competition within the walls : a qualitative study about how customers reason regarding their brand choice." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20887.

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As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. More specifically, the following attributes, private labels versus national brands, customer behavior, and store layout are considered in order to address a possible complexity in the brand choice. The empirical material was collected through twelve exit interviews outside Stadium stores in four cities, combined with fou

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Zhang, Shijie. "An empirical assessment of the impact of brand trust on consumers' repurchase intention of national dairy products in China : a brand and consumer relationship perspective." Thesis, University of Essex, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.654434.

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The Chinese national dairy industry has experienced a series of scandals owing to dairy firms' aggressive pursuit of profits and neglect of product quality guarantees since the 2008 melamine case. This perceived violation of trust has affected consumer perceptions of and behaviours toward the national dairy brand, which may best be resolved by facing up to the issues, enhancing the brand and building consumer relationships to regain trust in brand quality. Therefore, understanding how brand and consumer relationships affect Chinese consumers' brand trust and further influence their beliefs and

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Mills, Catherine Anne. "Narratives of home : national and transnational belonging in the recent works of Toni Morrison and Dionne Brand." Thesis, University of Nottingham, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438254.

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Huang, Jo-Ting. "A cross-cultural study of the influence of personal cultural orientation on brand loyalty." Thesis, University of Bradford, 2015. http://hdl.handle.net/10454/14421.

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This thesis investigates a generalisable cross-cultural model for brand loyalty by integrating extant theories of personal cultural orientation (of individualism and collectivism), self-congruity (actual, ideal, social, and ideal social self-congurity), customer satisfaction, attitudinal brand loyalty, and behavioural brand loyalty. Creating brand loyalty is a key branding issue in modern marketing. Brands are faced with the challenge of building, maintaining, and increasing their capacity to drive customer loyalty across borders with consumers of different cultures. Notwithstanding the growth

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Du, Shuai, and Elodie Lu. "Competition Between National Company and Global Company in the Swedish Fast Food Industry: A Case Study of MAX." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32726.

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Pajvani, Mehulkumar. "Universal celebrity endorser and interaction between perceived celebrity image (PCI) And perceived brand image(PBI) across national boundaries." Thesis, University of Leeds, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511170.

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Liu, Yang. "The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 /." Full thesis. Abstract, 2005. http://puka2.aut.ac.nz/ait/theses/LiuYang.pdf.

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Zamora, Barberá Ana. "Excellence, uniqueness and elites : Constructing Spain through nation branding on the website Marca España." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31105.

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One of the most interesting approaches on how we perceive nations today is the idea of imagining nations as brands. Nation branding is used by many governments as a tool for the dissemination of a certain nation imagery. From a media approach, this thesis explores the notion of nation branding as ideologically loaded in media discourse, and the official web discourse on Spain serves as a case. Specifically, the thesis reveals the media construction of Spain on the official website marcaespaña.es, exploring its relation to national identities and the underlying ideologies behind the online self

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Gerritsen, Anne lot. "Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44457.

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In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. This thesis is a critical discourse analysis that takes interest in examining how the Netherlands is discursively constructed as a nation brand on the website Holland.com. The thesis draws on theories of national identity, nation branding, commodification and authenticity, all from a critical point of view. Using critical discourse analysis as a method, this thesis is able to revea

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Smith, Blake. "The Evolution of the Marketing and Branding Strategies for the National Parks." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etd/3568.

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Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. T

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Araújo, Olegário da Cruz de. "In-store attractiveness of national brands and private labels in an emerging market." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20705.

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Santana, Adriana Campelo. "Marca lugar: lições da Nova Zelândia." Universidade Federal da Bahia, 2006. http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/dissertacao_de_mestrado_adriana_campelo_santana.pdf.

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p. 1-120<br>Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-03-06T19:19:28Z No. of bitstreams: 1 99999.pdf: 2678052 bytes, checksum: 63a3264742381de987621c6c8886c6b3 (MD5)<br>Approved for entry into archive by Tatiana Lima(tatianasl@ufba.br) on 2013-03-13T20:45:50Z (GMT) No. of bitstreams: 1 99999.pdf: 2678052 bytes, checksum: 63a3264742381de987621c6c8886c6b3 (MD5)<br>Made available in DSpace on 2013-03-13T20:45:50Z (GMT). No. of bitstreams: 1 99999.pdf: 2678052 bytes, checksum: 63a3264742381de987621c6c8886c6b3 (MD5) Previous issue date: 2006<br>Nos últimos anos tem-se obs

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Dallabona, A. "Brand extensions into the hospitality industry by luxury fashion labels and national identity : the cases of Hotel Missoni Edinburgh and Maison Moschino." Thesis, Nottingham Trent University, 2014. http://irep.ntu.ac.uk/id/eprint/93/.

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The luxury fashion industry is closely intertwined with the phenomenon of brand extension. Italian labels have been particularly active in this regard, consistently associating their name with a variety of products and extending into sectors that are sometimes rather distant from the core where they operate, like in the hospitality business. This thesis gives an insight into this phenomenon that sees Italian luxury fashion labels expand their brands into hôtellerie by unpacking the relationship it holds with Italianicity. Examining the cases of two iconic Italian luxury fashion labels, Missoni

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Liu, Min-Chin, and 劉明欽. "National Brand and Store Brand Competition-When the Manufacturer Introduces a Flanker Brand." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/47363985512632675827.

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碩士<br>國立臺灣大學<br>商學研究所<br>98<br>The introduction of store brands has enhanced the bargaining power and increased profitability of retailers. Many retailers devote in developing their own store brands. For example, 7-ELEVEN has introduced its own store brand “7-Select” offering low priced products to consumers. After the financial crisis, the decline of consumer’s purchasing power has strengthened the competitive advantage of low priced store brands and brought huge pressure on national brands. Some national brand manufacturers try to introduce flanker brands to compete with the store brands. Fo

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Outhavong, Sounthaly 1972. "Branding "nation brand"." Thesis, 2007. http://hdl.handle.net/2152/3770.

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As a consequence of global interaction, real time news availability, consumer generated media and content, countries have become increasingly aware of their image internally and internationally. In response to this awareness, some countries have adopted advertising and marketing practices to manage their country image. A review of the literature shows that there is much room for growth on nation brand research. For example, contemporary empirical research on national character is limited in that the research tends to incorporate human personality traits to define the brand or character of co

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Fan, Hsin-Wei, and 范心維. "The Vendor Selection of Store Brand with Consideration of National Brand Advertising." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/79795071137099565052.

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碩士<br>國立中興大學<br>企業管理學系所<br>103<br>In the current market channel, store brand’s booming development makes the competition with national brand vigorous. How the members in the channel should response to the competition activities becomes a very important issue in these days. In the production market, manufacturer’s products was known by the customer through advertising or other marketing tactics. And by stimulating the customer’s desire to make them want to buy the product. So the consumer will be able to purchase national brand products through retailers and bring benefits to the members in

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Huang, Yi Chian, and 黃以謙. "Cultural significance of Chinese national brand advertising analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/15113297409500358253.

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-Wen, Ching, and 林靖雯. "An Inquiry into the Gap of the Brand Identity and Customer Brand Image：Cases of National Brand in Instant Noodle." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/78815166791006734810.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>This thesis aims to investigate the brand identity’s evolution through a firm’s national wide instant noodle brands. By utilizing historical research method, the researcher cross-examined consumer’s perceptions over a time frame on the brand image realization. To analyze whether or not a firm’s design of brand identity and its reflection of customer’s brand image is consistent with each other would identify the phenomenon of the gap and explain related causes. Taking instant noodle brands as the research subjects, the researcher analyzes the historical br

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KAO, HAN-MAO, and 高漢懋. "A Study of National Games Brand Management Indicators Construction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3akq34.

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碩士<br>國立體育大學<br>休閒產業經營學系<br>107<br>The purpose of this study was to construct the cretira of National Games Brand Management for Taiwan. Some important constructs regarding the brand management of National Games were concluded based on the literature reviews. The Fuzzy Delphi expert questionnaire investigation was managed to locate the reliable constructs for National Games. Five constructs entitled Brand objectives, Brand positioning, Brand characteristics, Brand legacy and Brand marks containing 25 significant criteria were summarized as follows: 1. Brand objectives: four influencing managem

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Hsu, Hsiao-Tzu, and 許孝慈. "Consumer Ethnocentric Tendency, Brand-Self Image Congruence and Local Brand Preference: A Cross-National Study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/9jcpz5.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>99<br>Consumer ethnocentrism has long been confirmed to directly influence local brand purchase. This thesis highlights the mediating role of consumer self-image congruence between consumer ethnocentrism and local brand preference. We employed an empirical examination covering 2 product categories (beer and notebook-PC) and 10 brands from five countries to test this mediating effect in three countries－Taiwan, Korea, and Japan. The empirical results demonstrate that consumer self-image congruence with local brand completely mediates the relationship between eth

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Lin, Yi Ching, and 林宜青. "The Effect of Competition between Store Brand and National Brand on Supply Chain Coordination Mechanisms." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/52091766973710028825.

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碩士<br>國立臺灣大學<br>商學研究所<br>93<br>The coordination mechanism has become an important issue in supply chain management. With the growing power of retailers relative to manufacturers, the competition between private labels as offered by retailers and national brands as offered by manufacturers becomes more intensive. This study constructs a game theory-based model in a manufacturer-retailer consumer channel. Under the different scenarios of Manufacturer-Stackelberg, Vertical Nash and Retailer-Stackelberg, this thesis analyzes the effects of coordination mechanisms on channel performance of priva

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Tzu, Shih Lin, and 施陵子. "A Study of Consumers'' Perception and Behavior on Food Product Between National Brand and Private Brand." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/02255456970800515550.

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碩士<br>東海大學<br>食品科學系<br>88<br>A survey was conducted in Taichung area to interview consumer who bought private label food product in 1999. The hedonic pricing method is employed to study the willingness to pay for the five different attributes. The comparison between private label (PL) and national brand (NB) is also studied. Study aims to investigate consumers’perception and evaluation toward the same type of private label and national brand food product according to 5 different attributes of product: the valuation on the brand name, the flavoring, food packaging, product safety and food quali

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Gouveia, Sandra Daniela Fernandes. "Estratégia da marca no setor alimentar: O caso das marcas de fabricante e marcas de retalhista em Portugal." Doctoral thesis, 2018. http://hdl.handle.net/1822/60067.

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Tese de Doutoramento em Engenharia Industrial e de Sistemas<br>Segundo dados da FoodDrinkEurope, a indústria de alimentos e bebidas na Europa é o maior player na economia. Este setor é considerado como sendo “estável, resiliente e robusto” (FoodDrink Europe 2017, p. 2), e o que mais contribui para a economia europeia. Nas últimas três décadas, o setor alimentar tem evidenciado um crescimento notável (Olper, Pacca & Curzi, 2014) e um aumento significativo dos níveis de competição nas indústrias alimentares (van Duren, Sparling, Turvey & Lake, 2003). Em Portugal o consumo de produtos alimen

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Wu, Yann-Ling, and 吳燕玲. "A Study of Establishing National Brand through Taiwanese Religious Culture." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5xst2b.

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博士<br>逢甲大學<br>商學博士學位學程<br>105<br>Taiwan’s religious and cultural festivals, such as the Yanhsui Beehive Fireworks Festival, Pingxi Sky Lantern Festival, and Dajia Mazu Pilgrimage, have gradually received international attention and attracted considerable numbers of tourists every year, capable of generating substantial related economic value. Moreover, these festivals are invaluable opportunities for enhancing the attractiveness of townships and Taiwan by show casing religious architectures, gardens, museums, historic sites, relics, festival events, celebrations, and cultural heritage to touri

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Teng, Yan-Chen, and 滕晏辰. "The Investigation on Brand of Country-of-Origin, Brand Judgments, Brand Resonance and Brand Equity--An Empirical Investigation of National Label of the Clothing Retail Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/qdjj59.

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碩士<br>國立臺北科技大學<br>經營管理系碩士班<br>100<br>In recent years, the rise in the retail industry in Taiwan, according to statistics by the Ministry of Economic Affairs, the turnover growth of 40% over the past decade. Revolution in retail channels changed the original manufacture, wholesale and retailer tripartite structure of relations. High concentration of retail channels and price competition, so the retailers have begun to invested in the establishment of its own brand and product development. In the global apparel retail industry environment, "Fast Fashion" will be the consumption trends for the n

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Luo, J., B. L. Dey, C. Yalkin, et al. "Millennial Chinese consumers' perceived destination brand value." 2018. http://hdl.handle.net/10454/16422.

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Yes<br>There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in the consumers’ perceived brand value concept from the branding literature to investigate Chinese millennial tourists’ destination loyalty. An online survey was adopted to collect data from 287 Chinese millennial tourists. The findings offer insight into the relative effects of five dimensions o

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Lin, Su-yen, and 林素嬿. "The national brand sales volume competes with the generation of labor brand sales volume gathers the relations." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/21361740923362879921.

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碩士<br>國立高雄第一科技大學<br>運籌管理所<br>97<br>Recently, many large-scale retail sales channel companies promote the private brand to compete with national brand one after another. While national brand manufacturer private brand products for the retail sales channel business, they need to consider whether the private brand products would reduce their sales market or benefit from the pooling of interests with retail sales channel business from the market. There were discussions regarding to many national brand manufacturer concurrently run the private brand products, and most of them focus on the electroni

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Li, Ching-liang, and 李清良. "The effect of brand community on brand equity - Evidence on nonprofit organization of Taiwan’s National Youth commission." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/97107716560720523758.

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碩士<br>國立高雄大學<br>亞太工商管理學系碩士班<br>100<br>Due to the emergence of social network nowadays, the interaction between corporation and consumers are not only confined to the form of the transaction and, more importantly, maintaining relationships with customers becomes even crucial. The studies concerning nonprofit community are few, thus this article provides the study of nonprofit community in Taiwan in which brand equity is affected by the community. Here in this article, we examine the concepts of brand community and find which one has the most powerful effect on brand equity. In this research, th

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Ku, Chao-Wei, and 古朝維. "The Effect of Private Brand and National Brand on Store Equity : The Mediate Effect of Store loyalty." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/42577107215655639089.

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碩士<br>義守大學<br>管理學院管理碩士班<br>99<br>The growth of market share of private Brands,also known as store brands,has accelerated in recent years. Private brands have transformed a important marketing tools for retailers that instrument to generate store differentiation, store loyalty and profitability.This study tests the three major notion：(1)The influence of consumer’s private brand attitude and national brand attitude on store loyalty,and whether high consumer’s private brand attitude leads to higher store loyalty than consumer’s national brand attitude.(2)The influence of consumer’s private brand

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Fang, Chun-Ping, and 方鈞平. "Formulation and evaluation of a multi-national brand value measurement model." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/21627926339052393744.

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碩士<br>義守大學<br>管理研究所碩士班<br>94<br>Because of the globalization of world trade, many firms believe that the key to success in competitive environment is to development a multi-national brand. From the consumer’s perspective, multi-national brand does not simply provide special credibility and additional value, it advances the performance of brand. In this study, we considered the international factor to be included in brand valuation model by reference to the brand finance approach and discounted free cash flow model of Brand Finance PLC. The earning of the net income of brand was based on the da

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Jiang, Wan-Yu, and 江婉瑜. "The Competition between National Brand and Private Label under Fairness Concerns." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cmq392.

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碩士<br>國立中央大學<br>工業管理研究所<br>107<br>Traditional studies assumed that the channel members are rational and are acting in personal advantage. For example, the shopkeepers are hoping to earn as much money as possible, the suppliers trying to bump the price of raw material, or the customer searching for the product at such low price. In recent decades, extensive research has shown that people not entirely act of considering the benefit to themselves, they also paid attention to the fairness. Our studies focus on the competitive problem of a dyadic supply chain. This means there are one supplier and

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Chien, Shi-long, and 簡世隆. "A Study of the Impact of Marketing Strategies of National Universities on Its Brand Image and Brand Awareness." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/50603642314211458002.

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碩士<br>國立暨南國際大學<br>教育政策與行政學系<br>93<br>Title of Thesis: A Study of the Impact of Marketing Strategies of National Universities on Its Brand Image and Brand Awareness Name of Institute: Department of Educational Policy and Administration National Chi Nan University Pages: 232 Graduate Date: 2005/6 Degree: Master of Education Student: Shi-long Chien Supervisor: Lain-Chyi Yeh PhD Abstract The purpose of this study is to explore the effects of brand image and brand awareness on marketing strategies in national universities. T

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Chuang, Tzu-Hsin, and 莊子信. "The Study of Brand Management Strategies of National Theatre Company of China." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/5tmsn6.

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碩士<br>國立臺北藝術大學<br>藝術行政與管理研究所<br>100<br>Taiwan''s art performance is blooming in recent years and the cooperation opportunities between Taiwan and china are also increasing, through participation interaction, we both widen the vision and experiment possibility of modern drama. However, Taiwan and China are facing the same difficulties including personnel training, audience development, innovative management and sustainable operation. In 1993, Central People’s government carried out the reformation by deepening the state arts performance troupes; unlike past culture policy that the fu

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Chiu, Leng-Yu, and 邱稜育. "Exploring Strategic Motives that Drive National Brand Manufacturers to Produce Retailers’Private Labels." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/72417752777633693596.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>With the emergencey of more private brands initiated by retailers, local national brand manufacturers face a dilemma of whether producing competitive private brands. Past research mainly offeres tactics of how national brands react the competition of private brands, but less investigate why they manufacture private labels for retailers. The study takes the perspective of strategic motives, namely economics, relationship, and competition motives to explore what types of motives really drive national brand manufacturers to contract manufacture private labe

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"National Symbol or Brand?: Tracing the Drag Queen in Media and Communities." Doctoral diss., 2020. http://hdl.handle.net/2286/R.I.57339.

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abstract: This dissertation project examines the cultural labor of the drag queen in the United States (US). I explore how the drag queen can be understood as a heuristic to understand the stakes and limits of belonging and exceptionalism. Inclusion in our social and national belonging in the US allows for legibility and safety, however, when exceptional or token figures become the path towards achieving belonging, it can leave out those who are unable to conform, which are often the most vulnerable folks. I argue that attending to the drag queen’s trajectory, we can trace the ways that multip

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