Academic literature on the topic 'National Tourism Office of Vanuatu'

International visitor surveys (IVS) are traditionally designed to provide destinations with marketing data and intelligence. The New Zealand Tourism Research Institute has been developing new approaches to IVS implementation and data collection in the Pacific Islands that can provide a much richer source of information [1]. The research outlined here is the first to utilise an IVS to explore the positioning of cuisine in the culinary identity of a destination – specifically, the cuisine of the Cook Islands. The Cook Islands is known primarily for its sun, sea and sand features, rather than its culinary attributes. Drawing on data mining of the Cook Islands IVS (2012–2016) and a web audit of destination websites and menus, this paper considers the positioning of food and food-related activities within the Pacific nation’s tourism experience. National tourism organisations are increasingly seeking competitive advantage by utilising their local cuisines as tourist attractions. Research suggests that distinctive local cuisines can act as both a tourism attraction, and as a means of shaping the identity of a destination [2, 3]. In addition to providing an important source of marketable images, local cuisine can also provide a unique experience for tourists. This reinforces the competitiveness and sustainability of the destination [2]. The cuisine of the Cook Islands has come up repeatedly in recommendations for how the country can grow its tourism revenue. Recommendations have been made to improve the food product on offer, develop a distinctive Cook Islands cuisine based on fresh, local produce, and to promote a Cook Islands cuisine experience [4, 5], and to use these to market the Cook Islands as a destination for local food tourism experiences [4]. Despite these recommendations, Cook Island cuisine features less prominently than stereotypical sun, sea, and sand marketing images, and little is known about tourists’ perceptions of and satisfaction with food and food-related activities [6]. Our research addresses this gap by mining IVS data to gain a deeper understanding of tourists’ experiences and perceptions of food in the Cook Islands and assessing whether local food can be positioned as means of creating a unique destination identity. Two methods were used to develop a picture of where food sits in the Cook Islands tourist experience: one focussed on tourist feedback; and the other focused on how food is portrayed in relevant online media. Analysis of all food-related data collected as part of the national IVS between 1 April 2012 and 30 June 2016 was conducted (N = 10,950). A web audit also focused on how food is positioned as part of the Cook Islands tourism product. After identifying the quantitative food-related questions in the IVS, satisfaction with these activities was analysed. Qualitative comments related to food experiences were also examined. The results suggest that participation in food-related activities is generally a positive feature of the visitor experience. The web-audit revealed, however, that food is not a salient feature in the majority of Cook Islands-related websites, and when food did feature, it tended to be oriented towards international cuisine with a ‘touch of the Pacific’ rather than specifically Cook Islands cuisine. This reinforced findings from the IVS data mining that Cook Islands food is presented as a generic tropical ‘seafood and fruit’ cuisine that, largely, lacks the defining and differentiating features of authentic Cook Island cuisine. High participation rates in food-related activities and overall positive evaluations by visitors emerged from the IVS data, yet a dearth of images and information on the country’s food suggests that the Cook Islands is not exploiting its cuisine and food experiences to their full potential. As a direct result of this secondary analysis of IVS data, which highlighted the importance of and potential for food-related activities, the Cook Islands Government is now actively addressing this gap by developing a range of food-related resources and information that can better link tourism to local cuisine. In addition to developing a greater presence of local food in online resources, the Cook Islands Tourism Corporation has also taken on board the messages from the IVS to drive the development of Takurua [7] – an initiative to develop and document local, traditional cuisine and share it with the world. This approach is part of a broader ongoing effort to differentiate the Cook Islands from other South Pacific destinations through its unique cultural attributes. Data mining and secondary analysis of IVS data has not been restricted to the identification of food-related opportunities. Secondary analysis of IVS data in the Pacific has also been used to investigate the impact of other niche markets such as events [8] and to gauge the impact of environmental incidents, for example Cyclone Pam in Vanuatu [9] and algal bloom in the Cook Islands [10], thus reinforcing that IVS data are a rich source of information and are indeed more than just numbers. Corresponding author Tracy Berno can be contacted at tracy.berno@aut.ac.nz References (1) New Zealand Tourism Research Institute (NZTRI). Cook Islands Resources and Outputs; NZTRI: Auckland. http://www.nztri.org.nz/cook-islands-resources (accessed Jun 10, 2019). (2) Lin, Y.; Pearson, T.; Cai, L. Food as a Form of Destination Identity: A Tourism Destination Brand Perspective. Tourism and Hospitality Research 2011, 11, 30–48. https://doi.org/10.1057/thr.2010.22 (3) Okumus, F.; Kock, G.; Scantlebury, M. M.; Okumus, B. Using Local Cuisines when Promoting Small Caribbean Island Destinations. Journal of Travel & Tourism Marketing 2013, 30 (4), 410–429. (4) Food and Agricultural Organization (FAO). Linking Farmers to Markets: Realizing Opportunities for Locally Produced Food on Domestic and Tourist Markets in Cook Islands. FAO Sub-regional Office of the Pacific Islands: Apia, Samoa, 2014. (5) United Nations. “Navigating Stormy Seas through Changing winds”: Developing an Economy whilst Preserving a National Identity and the Modern Challenges of a Small Island Developing State. The Cook Islands National Report for the 2014 Small Islands Developing States (SIDS) Conference and post 2015 Sustainable Development Goals (SDGs). https://sustainabledevelopment.un.org/content/documents/1074217Cook%20Is%20_%20Final%20NATIONAL%20SIDS%20Report.pdf (accessed Jun 10, 2019). (6) Boyera, S. Tourism-led Agribusiness in the South Pacific Countries; Technical Centre for Agriculture and Rural Cooperation (CTA): Brussels, 2016. (7) Cook Islands Tourism Corporation (CITC). Takurua: Food and Feasts of the Cook Islands; CITC: Avarua, Cook Islands, 2018. (8) Thorburn, E.; Milne, S.; Histen, S.; Sun, M.; Jonkers, I. Do Events Attract Higher Yield, Culturally Immersive Visitors to the Cook Islands? In CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations; Scerri, M., Ker Hui, L., Eds.; Blue Mountains International Hotel Management School: Sydney, 2016; pp 1065–1073. (9) Sun, M.; Milne, S. The Impact of Cyclones on Tourist Demand: Pam and Vanuatu. In CAUTHE 2017: Time for Big Ideas? Re-thinking the Field for Tomorrow; Lee, C., Filep, S., Albrecht, J. N., Coetzee, W. JL, Eds.; Department of Tourism, University of Otago: Dunedin, 2017; pp 731–734. (10) Thorburn, E.; Krause, C.; Milne, S. The Impacts of Algal Blooms on Visitor Experience: Muri Lagoon, Cook Islands. In CAUTHE 2017: Time for Big Ideas? Re-thinking the Field For Tomorrow; Lee, C., Filep, S., Albrecht, J. N., Coetzee, W. JL, Eds., Department of Tourism, University of Otago: Dunedin, 2017; pp 582–587.

The strategy of developing tourism promotion is much done by developing countries is to strengthen the national economy. The tourism industry sector is believed to be a sector in building the economy towards progress. The problem is how the Tourism Office manages tourist attractions that must be solved. The existence of the Office of Tourism in an area will certainly affect the economy by absorbing workers in tourist attractions and surrounding communities. Likewise with the existence of the Tourism Office in Pemenang Subdistrict which is able to help the community around its place of business by providing land / space for pokdarwis members' business activities and providing funds or training for pokdarwis in accordance with the business sector being run. Thus, there will be a significant influence on the workforce or the community if it has been found how much the workforce is absorbed by the Tourism Office in the winning sub-district. And to improve the welfare of the community in an area, the role of the Tourism Office is very much needed in an effort to participate in building and developing the tourism sector in the region and at the national level.

Mount Rinjani is a volcano with hot water, savanna, and other beauty of nature as one of the leading destinations in Lombok. Behind its beauty, Mount Rinjani National Park (TNGR) is in a natural hazard area, making it a disaster-prone area. The objective of this study is to identify the parties and roles of each party involved in the Ecotourism hazard management in TNGR based on their level of interest and influence. Determination of sampling used purposive sampling, as well as semi-structured key informant interviews with snowball sampling using interview guides. The study object of this study were the parties (stakeholders) and the relationship between the parties involved in the hazard management of TNGR ecotourism. The roles of stakeholders in managing the dangers of TNGR Ecotourism were divided into four: support, actors, decision-makers, and infrastructure providers. The key players were TNGR Center and West Nusa Tenggara (NTB) Provincial Tourism Office. The subjects were North Lombok Regency Tourism Office, Central Lombok Regency Tourism Office, East Lombok Culture and Tourism Office, EMHC (Edelweiss Medical Help Center), NTB Provincial Office of Environment and Forestry, Mataram Rescue and Search Office, BPMVG Sembalun, Rinjani Porter Guide Forum, Lombok APGI, Head of Sembalun Subdistrict, Head of Bayan Subdistrict, Sangkreang Nature Lovers Organization, and Tourism Activist Group (Pokdarwis) Rinjani Perkasa. The context setter was Regional Disaster Management Agency (BPBD) of NTB Province. The crowd was NTB Regional Police (Polda), Korem (Subregional Military Command) 162 Wira Bhakti Mataram, Regional Development Planning Agency (Bappeda) of NTB Province, Ministry of Energy and Mineral Resources of NTB Province, NTB Provincial Public Works and Spatial Planning Office, Rinjani Tourism Image Forum, North Lombok TO Association, Central Lombok TO Association, East Lombok TO Association, Daily Executor Board (DPH) Geopark UGG Rinjani Lombok and Grahaphala Unram. Key words: hazard, management, Mount Rinjani, stakeholder

ABSTRACTThe earthquake that occurred in 2018 had an impact on the tourism sector in West Nusa Tenggara, which caused a decrease in the number of tourist visits by 69.18% from 2017. The Mandalika Special Economic Zone as a minimal destination affected by the earthquake became a bright spot for the West Nusa Tenggara Tourism Office tourists to return to West Nusa Tenggara. The purpose of this study was to find out the Mandalika Special Economic Zone Marketing Communication Strategy as the 2018 Post Earthquake Priority Destination by the West Nusa Tenggara Tourism Office. This study used a descriptive method with a qualitative approach. The results of this study indicate that after the 2018 earthquake, the West Nusa Tenggara Tourism Office carried out a communication strategy planning process through 4 (four) steps namely Communication Target Analysis, Message Strategy, Establishing Methods and Media Selection. In destination promotions also the Tourism Office emphasizes aspects of Branding, Advertising and Selling. To strengthen destination promotion, the Tourism Office of West Nusa Tenggara conducts publications and promotions through Paid Media (local and national print and electronic media), owned media (websites), social media (Twitter, Facebook and Instagram). In implementing the strategy, the Tourism Office cooperates with 5 (five) elements of Pentahelix, namely the Academics, Business, Community, Government and Media partiesKewords: Communication Strategy; Tourism Destinations; Marketing

This study aims to determine the strategy for the development of community-based tourism areas in Sebangau National Park, Central Kalimantan Province. Descriptive qualitative analysis derived from the SWOT method was applied as an analytical tool. Data were collected through observation, interviews, questionnaires and documentation. Correspondents consist of the local tourism office, Sebangau National Park office, Sebangau district official, Kereng Bangkirai officials, community leaders, local communities and visitors. The results show that, first, the strategy for the development of Sebangau National Park tourist area includes building infrastructure that supports tourism development, and cooperating with the private sector and the government to invest. Secondly, strategies based on SWOT analysis obtained alternative ST (Strength and Threats) strategies. These are, first, to utilize the strength and to pay attention to threats in increasing visits to the Park. Secondly, considering that the Park has potentials that are still original and beautiful and paying attention to threats. Lastly, to develop other tourist areas that increase competition.

Padar Island as one of the main tourist attraction is part of Komodo National Park in Labuan Bajo. Its tourism potential become more in demand compared to Komodo and Rinca Island. The practice of tourism in this Komodo National Park area does not readily claim the management of tourism especially. The focuses of the Office Komodo National Park are conservation and preservation. This study uses primary and secondary data sources with qualitative and quantitative data types. Methods of collecting data through observation, interviews, and documents with the determination of informants using purposive procedure techniques, and use data analysis qualitatively. The result of this study answer three main problems raised, namely the first on the tourism profile of Padar Island relate to the basis of attraction, accessibility, amenities and ancillary. The second is relate to tourism management including demand and supply, the influence of tourism on natural conditions, forms of interaction of tourist with local communities and benefits gained by the community with tourism activities on Padar Island and the third is relate to resource management strategies on Padar Island by parties Komodo National Park. Keywords: Profile, Tourism, Management, Strategy, Resource

Abstract Tourism has been a determining factor in the economic growth of Hungary recently and it will continue to have a significant role in the future development of the country. Although Hungary has great potentials in tourism sector, it is concentrated only on a few places of the country at present, especially in the capital, Budapest. While tourism has about 10% share in the national GDP production, most of it is generated in the capital. In addition, to the center of the country, there are only a few places that are really known by foreign tourists and thus are able to attract crowds. Such places are Lake Balaton, the largest lake in Europe; and the city of Debrecen, the second largest city in the country, with its surroundings and several thermal baths. The aim of our paper is to analyze the tendencies of Hungarian tourism, focusing on the festivals, and to follow the changes of the tourism strategies, as well as the direct and indirect effects of the development of the tourism industry on the economic growth of the country. In order to prepare our study, we have collected information on tourism from the Central Statistical Office, from the organizers of the different festivals throughout the country and from the National Tourism Office. Based on our research, we intend to draw consequences on the sector and define recommendations for further developments, because we believe that festivals can be the solution for the sustainable economic and social development of several rural areas, providing income for a huge part of population in the countryside.

This objective is to describe how the Pentahelix approach model in developing sustainable tourism in the City of Bukittinggi towards a national leading tourism destination. This research is a descriptive research using a qualitative approach. Data were collected through: interviews, observation and literature study. Determination of informants using purposive presentation techniques and key informants of the Head of the Tourism and Culture Office of the City of Bukittinggi. Data analysis by means of: data condensation, data levers and withdrawals. The data validation used source triangulation. The results of the study: (1) The development of tourism in the city of Bukittinggi using the Pentahelix approach model has involved the Bukittinggi City Government, Tourism Academics and Practitioners, Communities and Communities, Business Actors, and the Media. (2) The findings from the field show that the roles and duties of stakeholders are not optimal and (3) The collaboration between stakeholders in the City of Bukittinggi from the results of the research is not synergistic.

Agro-tourism is one of the tourist attractions for regional and national tourists. Watu Lawang has potential tourism object to become an agro-tourism that has been determined by Local Tourism and Culture Departement of Cilegon City has not been implemented optimally. The tourism sector, which is designated as the leading sector in increasing the country's economic growth, is a challenge for local governments in optimizing tourism potential. The purpose of developing tourism and regional culture as a tourism destination is a form of increasing foreign exchange for the region in particular and the economy of the local community or region in general. The purpose of this study was to analyze policies, strategies and constraints in the development and development of tourism objects in Watu Lawang agro-tourism in the city of Cilegon. The research method used is descriptive qualitative research and normative juridical approach, data and document collection is done through interviews and observations. The results showed that the tourism policies have been formed from national policies to regional policies. Various strategies have been formulated by the ministry of tourism and the tourism office in the regions in order to develop the potential for tourism objects. The potential of the Watu Lawang agro-tourism object is not optimal due to several factors, including accessibility, facilities, human resources, geographic and sociological location.

National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. This explanatory research provides information about the roles and organization structure of the Thai National Tourism Office (NTO) located in Sweden and its role as a key gatekeeper linking Thai tourism development to the Scandinavian market. The department responsible for the Thai NTO is called the Tourism Authority of Thailand (TAT), and operates under the authority of the Ministry of Tourism and Sports. The objectives of this research are to explore the role of the overseas National tourism office (NTO) in promoting Thai tourism and perception from the head office of TAT in Bangkok, Thailand. The qualitative methods are applied to research: public document and in-depth interviews. Open-ended interviews with the director of TAT in the Stockholm overseas office and with Deputy Governor for International Marketing of TAT in Thailand to exhibit and compare the marketing strategies of Thai NTO and overseas office. The research focuses on comparison in intra-organizational communication, marketing strategies, marketing performance, and perceptions towards Thai tourism and destinations marketing development between TAT head office and TAT Stockholm overseas office.

The increasing use of planned events by cities, regions and countries worldwide to achieve their policy goals and obtain economic, tourism, place-marketing, or broader community benefits has led to the creation of city-wide programmes staging a series of recurring events all year round. The strategic intent of host communities and destinations to manage a calendar of events engenders the development of event portfolios. For example, the cities of Edinburgh (City of Edinburgh Council, 2007), Gold Coast (City of Cold Coast, 2011) and Auckland (ATEED, 2018) have developed, their own strategic portfolios by assembling and coordinating a balanced number of periodic events of different type and scale. Portfolio strategies have also been employed on national level, for example, in Wales (Welsh Government, 2010), Scotland (Visit Scotland, 2015) and New Zealand (Cabinet Office Wellington, 2004). The endeavour of places to develop event portfolios lies upon the alignment of their event strategies with their policy agendas. In so doing, the underlying rationale is to create a diversified portfolio of events that take place at different times of the year and that appeal to audiences across the span of consumer profiles which a host destination seeks to target (Chalip, 2004; Getz, 2013; Ziakas, 2014). From this standpoint, multiple purposes can be achieved by leveraging the event portfolio and fostering synergies among different events and their stakeholders in order to optimise the overall portfolio benefits and value.