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Journal articles on the topic 'Native ads'

Author: Grafiati

Published: 5 October 2024

Last updated: 31 July 2025

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1

Zaben, Hasnaa Hussein, and Mohammed Badea Ahmed. "A Multi-Modal Study of Persuasive Strategies in Native and Non-Native School Advertisements." JOURNAL OF LANGUAGE STUDIES 8, no. 9 (2024): 96–120. http://dx.doi.org/10.25130/lang.8.9.7.

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The current study investigates how private schools target native and non-native English speakers through YouTube advertisements using a multi-modal discourse analysis approach. The study examines persuasive strategies, how ads appeal to viewers, and influence decision making in native and non-native private school ads. Native school ads may emphasize communicating in English, prestige of private school, and high academic standards. Non-native ads may emphasize diversity of students and resources for learners.Native school ads may use formal, dramatic language while non-native ads use inclusive

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Fischbach, Sarah, and Jennifer Zarzosa. "Consumers' Perceptions of Native Advertisements." Business and Professional Ethics Journal 38, no. 3 (2019): 275–96. http://dx.doi.org/10.5840/bpej201981584.

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With the rapid growth of native advertising, there has been an increased interest to address ethical concerns and deception online. To address this concern, we look at the consumer's ethical efficacy toward native ads and we compare native ads (such as in-feed and advertorial) to banner ads. Results confirm that consumers trust native ads more than banner ads. Moreover, we uncover that consumers ethical efficacy (i.e., confidence in ethical decision making) affects their intention to share native ads through eWOM. However, consumer individual differences influence intention to share content on

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Grigsby, Jamie L. "Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers." Journal of Promotion Management 26, no. 4 (2020): 569–92. http://dx.doi.org/10.1080/10496491.2020.1719958.

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Kutlu, Aleyna. "Native Advertising the Effect of Native Advertising on Ad Credibility." International Journal of Economics, Business and Management Research 06, no. 11 (2022): 152–65. http://dx.doi.org/10.51505/ijebmr.2022.61111.

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The aim of this paper is to summarize the current state of research on native advertising and its opportunities and limitations for advertisers. Scientific articles, studies and marketing websites are consulted for this purpose. The opportunities and limitations mainly refer to the credibility, advertising impact, positioning and advertising labeling of Native Advertising, as well as Native Advertising in the field of social media marketing. Results show that Native Ads benefit from the credibility of publishers and have a positive advertising impact, as they are usually not recognized as adve

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An, Soontae, Gayle Kerr, and Hyun Seung Jin. "Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences." Journal of Consumer Affairs 53, no. 4 (2019): 1421–42. http://dx.doi.org/10.1111/joca.12235.

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Aribarg, Anocha, and Eric M. Schwartz. "Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness." Journal of Marketing Research 57, no. 1 (2019): 20–34. http://dx.doi.org/10.1177/0022243719879711.

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Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. Advertisers face a trade-off between ad clicks and brand recognition, whereas publishers need to strike a balance between ad clicks and the platform’s trustworthiness. For policy makers, concerns that native advertising confuses customers prompted the U.S. Federal Trade Commission to issue guidelines for disclosing native

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Huang, Guanxiong. "Variation matters." Internet Research 29, no. 6 (2019): 1469–84. http://dx.doi.org/10.1108/intr-12-2017-0524.

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Purpose In-feed native ads have become a major social media advertising format. The purpose of this paper is to investigate strategies for leveraging native advertising in terms of content creation and platform selection on social media, proposing that variations in content and platform reduce the intrusiveness of native ads, thereby resulting in enhanced brand attitude and purchase intent. Design/methodology/approach Two experiments were conducted with online samples, employing a 2 (content strategy: repeated ads vs varied ads) × 2 (platform strategy: single platform vs multiple platforms) be

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Wang, Bingcheng, Man Wu, Pei-Luen Patrick Rau, and Qin Gao. "Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds." Mobile Information Systems 2020 (December 2, 2020): 1–12. http://dx.doi.org/10.1155/2020/8836195.

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This research investigated the influence of advertisement (ad) duration and key elements (titles, logos, and texts) on advertising effectiveness in mobile feeds. We recruited 40 participants (27 men and 13 women) who are aged from 20 to 43 years (M = 29.33, SD = 6.67). The participants were assigned randomly to four groups to watch four different types of ads: 6-second ads with key elements, 15-second ads with key elements, 15-second ads without key elements, and 30-second ads without key elements. We measured advertising effectiveness from four aspects: users’ attention, emotion, memory, and

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Wang, Pengyuan, Guiyang Xiong, and Jian Yang. "Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics." Journal of Marketing 83, no. 2 (2018): 82–97. http://dx.doi.org/10.1177/0022242918817549.

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The advertising industry has recently witnessed proliferation in native ads, which are inserted into a web stream (e.g., a list of news articles or social media posts) and look like the surrounding nonsponsored contents. This study is among the first to examine native ads and unveil how their effectiveness changes across serial positions by analyzing a large-scale data set with 120 ads. For each ad, the authors use separate “natural experiment” studies to compare the ad’s performance as its serial position varies. Subsequently, they conduct a meta-analysis to generalize the results across all

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Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.

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The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be e

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Karpiński, Maciej, and Katarzyna Klessa. "The perception of non-native phonological categories in adult-directed and infant-directed speech: An experimental study." Logopedia Silesiana, no. 9 (December 29, 2020): 1–20. http://dx.doi.org/10.31261/logopediasilesiana.2020.09.13.

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In the present study, we test whether adult listeners detect phonological contrasts faster and more accurately in non-native infant-directed speech (IDS) than in non-native adult-directed speech (ADS). 21 participants listened to pairs of speech signals and their task was to decide as quickly as possible whether the signals constitute the same or different words. Each pair of signals contained target vowels or consonants representing a certain category of contrast that was phonologically relevant in a given language but not in Polish, i.e., the native language of the participants of the listen

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Kim, Mikyoung, and Hyegue Lee. "The Effects of Source and Content Types on the Effectiveness of Native Ads." Korean Journal of Advertising 27, no. 6 (2016): 29–49. http://dx.doi.org/10.14377/kja.2016.8.31.29.

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변혜민 and Sungwook Shim. "The Study on the Effect on Social Native ads : Facebook Sponsored Advertising." Journal of Practical Research in Advertising and Public Relations 9, no. 3 (2016): 26–48. http://dx.doi.org/10.21331/jprapr.2016.9.3.002.

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Huang, Yan, and Hye Jin Yoon. "Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type." Journal of Social Marketing 12, no. 2 (2021): 105–23. http://dx.doi.org/10.1108/jsocm-05-2021-0105.

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Purpose Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the influence of ad-context congruence, ad position and ad type (i.e. public service advertising [PSA] vs cause-related brand [CRB] advertising) on the effectiveness of prosocial native advertising on social media. Design/methodology/approach Two experiments were conducted on different social media platforms (i.e. Twitter and Instagram) with varied prosocial issues (i.e. healthy eating and environmen

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Zhang, Wei. "Consumers' Responses to Different Advertising Formats and Their Impact on Purchase Intention." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 48–58. https://doi.org/10.54097/xvaxr696.

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In the contemporary digital age, the advertising market has become increasingly competitive and diverse, with the proliferation of numerous advertising channels and formats. Consequently, enterprises seeking to develop effective travel marketing strategies must understand consumers' reactions to different ads. To address this issue, the study collected data via questionnaires and used statistical methods like descriptive stats, reliability tests, to examine various ads (banner, pop-up,). Results show different types of advertisements elicit distinct consumer reactions and have varying impacts

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Ciurel, Daniel. "Native advertising as rhetorical camouflage." Professional Communication and Translation Studies 16 (2023): 13–19. https://doi.org/10.59168/aifs1952.

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This paper aims to identify the rhetorical strategies of the paid covert advertising that matches the aspect and function of the digital media environment in which it appears. With an expanding use of new formats on different platforms and devices, native advertising is a creative alternative to traditional digital ads. The disguised advertisements can effectively avoid both ad blockers and consumer resistance to persuasion, as they are less intrusive forms of commercial content. Native advertising is a hybrid genre, which tends to blur the boundaries between promotional and editorial content,

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Raimondo, Maria Antonietta, Maria Vernuccio, and Gaetano “Nino” Miceli. "The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness." MERCATI & COMPETITIVITÀ, no. 3 (September 2019): 149–68. http://dx.doi.org/10.3280/mc3-2019oa8505.

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Native advertising is rapidly establishing itself in the field of online marketing communication strategies. This paper aims at analyzing consumer responses to native ads varying upon the concreteness versus abstractness of content under specific brand awareness conditions. The conceptual model proposes that brand awareness moderates the relationships between the type of content (concrete vs. abstract) andconsumers evaluations of and dispositions toward native ad, product/service and brand. The results of an experimental study provide empirical support to the idea that consumer responses to co

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Ajibulloh, Alvian Alrasid, and Nurfian Yudhistira. "Memahami Format Iklan di Dalam Video Games." Warta ISKI 7, no. 1 (2024): 36–48. https://doi.org/10.25008/wartaiski.v7i1.271.

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Evolusi industri game dan perubahan lanskap periklanan di masa pandemi bertanggung jawab atas meningkatnya minat pemasar dalam menggunakan game untuk tujuan periklanan. Para pembuat game juga mulai melakukan diversifikasi format iklan, sejak itu menurut data pada tahun 2020 mereka mengalami peningkatan pendapatan dari iklan sebesar 75%. Oleh karena itu kita perlu memahami jenis-jenis format iklan dalam game. Hasil penelitian ini mengungkapkan bahwa terdapat beberapa jenis format iklan dalam game, yakni; static in-game advertising, dynamic in-game advertising, advertising games (pure advertisin

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Beckert, Johannes, Thomas Koch, Benno Viererbl, Nora Denner, and Christina Peter. "Advertising in disguise? How disclosure and content features influence the effects of native advertising." Communications 45, no. 3 (2020): 303–24. http://dx.doi.org/10.1515/commun-2019-0116.

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AbstractNative advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness and use of exemplars) and how they a

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Berros, Jesús Bermejo, and Esther Martínez Pastor. "Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain." Journal of Intercultural Communication 13, no. 3 (2013): 1–16. http://dx.doi.org/10.36923/jicc.v13i3.660.

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The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four versions of the two approaches by introducing different ethnic sources (Spanish, Latin American, North African and sub-Saharan). These were shown to 124 y

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Moradi, Samin, and Linda Polka. "Contribution of positive affect in infant directed speech: what do amplitude modulations patterns suggest?" Journal of the Acoustical Society of America 155, no. 3_Supplement (2024): A81. http://dx.doi.org/10.1121/10.0026881.

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Speech perception relies heavily on cortical entrainment of amplitude modulations in speech, which occur at different rates. Following a study by Leong et al. (2017) showing slower modulations have higher power than faster modulations in infant directed speech (IDS), we hypothesized that positive emotions in IDS might drive this pattern. Using the same analyses (spectral amplitude modulation phase hierarchy method and phase synchronization index (PSI) (Leong and Goswami, 2015)), we compared the power of isolated modulation rates (synchronous with neural oscillations) and the synchrony between

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Zhou, Zimeng. "Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising." Highlights in Business, Economics and Management 23 (December 29, 2023): 1224–29. http://dx.doi.org/10.54097/3088d623.

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This study discusses the evolving trends in online advertising, diverse marketing models, and changing user needs. From the early development of the Internet, especially in the early 1990s, to the emergence of numerous advertising formats, online advertising has become an integral part of modern marketing. Different types of online advertisements, such as banner ads, pop-up ads, video ads, native ads, search engine ads, and social media ads, fulfill different needs of advertisers. In addition, the study also explores diverse marketing models for online advertising, including pay-per-click, pay

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Lee, Jin Kyun, Ki-Young Lee, and Mikyoung Kim. "The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility." Journal of Promotion Management 25, no. 7 (2019): 935–58. http://dx.doi.org/10.1080/10496491.2019.1612494.

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Hayes, Jameson L., Guy Golan, Brian Britt, and Janelle Applequist. "How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter." International Journal of Advertising 39, no. 1 (2019): 131–65. http://dx.doi.org/10.1080/02650487.2019.1596446.

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Wang, Hongtao, Zhi Qi, Angi Guo, et al. "ADS-J1 Inhibits Human Immunodeficiency Virus Type 1 Entry by Interacting with the gp41 Pocket Region and Blocking Fusion-Active gp41 Core Formation." Antimicrobial Agents and Chemotherapy 53, no. 12 (2009): 4987–98. http://dx.doi.org/10.1128/aac.00670-09.

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ABSTRACT We previously identified a small-molecule anti-human immunodeficiency virus type 1 (anti-HIV-1) compound, ADS-J1, using a computer-aided molecular docking technique for primary screening and a sandwich enzyme-linked immunosorbent assay (ELISA) as a secondary screening method. In the present study, we demonstrated that ADS-J1 is an HIV-1 entry inhibitor, as determined by a time-of-addition assay and an HIV-1-mediated cell fusion assay. Further mechanism studies confirmed that ADS-J1 does not block gp120-CD4 binding and exhibits a marginal interaction with the HIV-1 coreceptor CXCR4. Ho

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Tanasale, Inggrit. "THE RHETORICAL IDENTITY CONSTRUCTION OF ENGLISH INSTRUCTORS IN ONLINE ENGLISH COURSES ADVERTISEMENTS." LLT Journal: A Journal on Language and Language Teaching 24, no. 2 (2021): 439–49. http://dx.doi.org/10.24071/llt.v24i2.3586.

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The superior image of native English teachers portrayed in ELT professionalism has been heavily criticized among scholars by raising awareness on the expertise than nativeness or races. However, the study is scarce regarding how online discourse such as web-based advertisement of English language courses rhetorically depicts their language instructors: a native speaker and local teachers. To fill this gap, the purposes of this study are to examine the attributes of language instructors and any potential discriminatory or privileged presentation evoke in the online ads. The initial analysis was

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Lee, Kyung Yul. "A Study on the Effects of Whether SNS Users Perceive Video Native Ads as ‘Advertising’ or ‘Information’ on Effects of Video Native Ads: With Emphasis on the Intermediating Effects of the Activation Level of Persuasion Knowledge SNS." Korea Jouranl of Communication Studies 26, no. 2 (2018): 117–38. http://dx.doi.org/10.23875/kca.26.2.5.

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Lee, Myoungchun, Sora Eom, and Junghyun Kim. "The Influences of Need for Cognition and Product Type on the Effects of Native Ads Message Type." Korean Journal of Advertising 30, no. 4 (2019): 115–36. http://dx.doi.org/10.14377/kja.2019.5.31.115.

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An, Soontae, and Soyoung Yoon. "Content Analysis on Sponsorship Disclosures of Native Ads - Focusing on Position, Prominence and Clarity of Sponsorship Disclosures -." Korean Journal of Advertising and Public Relations 21, no. 1 (2019): 5–31. http://dx.doi.org/10.16914/kjapr.2019.21.1.5.

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Li, Ruobing, Michail Vafeiadis, Anli Xiao, and Guolan Yang. "The role of corporate credibility and bandwagon cues in sponsored social media advertising." Corporate Communications: An International Journal 25, no. 3 (2020): 495–513. http://dx.doi.org/10.1108/ccij-09-2019-0108.

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PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines whether prominently featuring corporate information on social media ads affects how consumers perceive them. It also investigates whether an ad's evaluation metrics on Twitter (e.g. number of likes/comments) influence its persuasiveness and consumers' behavioral intentions towards the sponsoring company. Underlying cognitive and affective mechanis

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Canady, Valerie A. "SAMHSA launches 988 awareness campaign." Mental Health Weekly 34, no. 25 (2024): 8. http://dx.doi.org/10.1002/mhw.34095.

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The Substance Abuse and Mental Health Services Administration's (SAMHSA's) 988 Suicide & Crisis Lifeline will run five months of paid awareness ads with select audiences that will consist of a research‐informed paid media buy with national reach in the summer/fall 2024, a SAMHSA news release stated. The effort is an initial step towards creating a larger and more comprehensive campaign in the future, officials stated. As SAMHSA continually works to improve awareness of 988 across the United States, the 988 Lifeline will begin running ads designed to reach communities that are disproportion

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M., Chorna, Smolnyakova N., Shynkar S., and Petlenko K. "MODERN FEATURES OF THE DEVELOPMENT OF INTERNET ADVERTISING." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 112–22. https://doi.org/10.5281/zenodo.2535420.

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<em>Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on pages of results search, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. A newer form of online advertising is Native Ads; they go in a website's news line and are supposed to improve

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Matchett, William E., Goda Baddage Rakitha Malewana, Haley Mudrick, Michael J. Medlyn, and Michael A. Barry. "Genetic Adjuvants in Replicating Single-Cycle Adenovirus Vectors Amplify Systemic and Mucosal Immune Responses against HIV-1 Envelope." Vaccines 8, no. 1 (2020): 64. http://dx.doi.org/10.3390/vaccines8010064.

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Most infections occur at mucosal surfaces. Providing a barrier of protection at these surfaces may be a useful strategy to combat the earliest events in infection when there are relatively few pathogens to address. The majority of vaccines are delivered systemically by the intramuscular (IM) route. While IM vaccination can drive mucosal immune responses, mucosal immunization at intranasal (IN) or oral sites can lead to better immune responses at mucosal sites of viral entry. In macaques, IN immunization with replicating single-cycle adenovirus (SC-Ads) and protein boosts generated favorable mu

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Mullan, Margaret M. "Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell, Mara Einstein (2016)." Explorations in Media Ecology 17, no. 4 (2018): 509–12. http://dx.doi.org/10.1386/eme.17.4.509_5.

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Kim, YunJu, and Jong Woo Jun. "A Study on the Effectiveness of Social Native Ads pursuant to Informant and Message Types : Focusing on Consumers’ Predisposition to Regulatory Focus." Korean Journal of Advertising 29, no. 3 (2018): 7–31. http://dx.doi.org/10.14377/kja.2018.4.15.7.

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Byers-Heinlein, Krista, Angeline Sin Mei Tsui, Christina Bergmann, et al. "A Multilab Study of Bilingual Infants: Exploring the Preference for Infant-Directed Speech." Advances in Methods and Practices in Psychological Science 4, no. 1 (2021): 251524592097462. http://dx.doi.org/10.1177/2515245920974622.

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From the earliest months of life, infants prefer listening to and learn better from infant-directed speech (IDS) compared with adult-directed speech (ADS). Yet IDS differs within communities, across languages, and across cultures, both in form and in prevalence. This large-scale, multisite study used the diversity of bilingual infant experiences to explore the impact of different types of linguistic experience on infants’ IDS preference. As part of the multilab ManyBabies 1 project, we compared preference for North American English (NAE) IDS in lab-matched samples of 333 bilingual and 384 mono

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Frank, Michael C., Katherine Jane Alcock, Natalia Arias-Trejo, et al. "Quantifying Sources of Variability in Infancy Research Using the Infant-Directed-Speech Preference." Advances in Methods and Practices in Psychological Science 3, no. 1 (2020): 24–52. http://dx.doi.org/10.1177/2515245919900809.

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Psychological scientists have become increasingly concerned with issues related to methodology and replicability, and infancy researchers in particular face specific challenges related to replicability: For example, high-powered studies are difficult to conduct, testing conditions vary across labs, and different labs have access to different infant populations. Addressing these concerns, we report on a large-scale, multisite study aimed at (a) assessing the overall replicability of a single theoretically important phenomenon and (b) examining methodological, cultural, and developmental moderat

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Kim, Steffi. "SOURCES OF STIGMA AND THEIR IMPACT ON ALASKA NATIVE ADRD CAREGIVERS' WELLBEING." Innovation in Aging 6, Supplement_1 (2022): 49. http://dx.doi.org/10.1093/geroni/igac059.189.

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Abstract Challenges such as isolation, scarce resources, and limited knowledge of the disease are often the result of stigmatizing experiences from multiple systemic sources. No studies have investigated the impact of sources of stigma on the quality of life in Alaska Native (AN) ADRD caregivers. This exploratory, mixed-method study within a community-based participatory research framework assessed the experience of family stigma among 40 AN caregivers of people with ADRD across Alaska by administering a measure of systemic stigma and describes the impact of stigmatizing experiences on AN care

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Menaia, J., R. Alves, S. Sanches, G. Santos, and E. Mesquita. "Monitoring the active sessile-colonisation of two drinking water distribution systems based on the protein contents in native biofilm samples." Water Science and Technology 47, no. 5 (2003): 169–73. http://dx.doi.org/10.2166/wst.2003.0311.

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Biofilms are present to a greater or lesser degree in virtually all drinking water distribution systems. In order to investigate the relative intensity and the spatial and temporal distributions of the active sessile-colonization, protein was determined in native biofilm samples from the Oeiras-Amadora (OADS) and the Almada (ADS) distribution systems in Portugal. Samples (25 cm2) were taken from lengths of asbestos cement pipes of different ages and diameters. Protein was detected at levels from 0.3 to 68 μg/cm2 in samples from all analysed pipe diameters and ages. At OADS, protein was found a

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He, Yuanqiong, Qi Zhou, Jessica Canfield, and Hong Yuan. "Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media." Journal of Business Research 183 (October 2024): 114824. http://dx.doi.org/10.1016/j.jbusres.2024.114824.

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Narkar, Jahnavi, and Megha Sundara. "The four-way voicing distinction in Bengali infant directed speech." Journal of the Acoustical Society of America 151, no. 4 (2022): A43—A44. http://dx.doi.org/10.1121/10.0010601.

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Although vowels in infant-directed Speech (IDS) are thought to be hyper-articulated, findings from consonants are more mixed. Stops in languages with three- and four-way voicing distinctions, in particular, havebeen found to be hypo-articulated in IDS (Narayan and Yoon, 2011—Korean; Benders et al., 2019—Nepali) compared to adult-directed speech (ADS). We investigated the production of stops and affricates in Bengali which has a four-way voicing and aspiration distinction. IDS and ADS samples of connected speech produced by 10 native speakers (5 male and 5 female) of Bangladeshi Bengali (Yu et

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Balaban, Delia Cristina, Meda Mucundorfeanu, and Larisa Ioana Mureșan. "Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories." Media and Communication 10, no. 1 (2022): 305–16. http://dx.doi.org/10.17645/mac.v10i1.4652.

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Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising. A comprehensive advertising literacy concept that includes a cognitive, performative, and attitudinal component builds the theoretical background of the present research. We examine the effectiveness of ad disclosure in the native language of adolescent Instagram users, explore their understanding of the economic mechanism behind SMIs’ advertising activities, and their skepticism toward sponsored content.

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Arratia Concha, Wagner Rodrigo, and Natália Huf. "Native advertising in Vale’s reparation process after the dam collapse in Brumadinho." Revista Internacional de Investigación y Transferencia en Comunicación y Ciencias Sociales 2, no. 2 (2023): 92–108. http://dx.doi.org/10.61283/wy42rp61.

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On 25th January 2019, the mining company Vale’s B1 tailings dam collapsed in the city of Brumadinho (Minas Gerais), becoming Brazil’s largest labour accident in terms of number of fatalities, as well as a socio-environmental disaster that affected 26 municipalities along the Paraopeba river basin. Its consequences are still felt by the communities, three victims are missing and there are transnational litigations against the involved corporate companies. This research aims to understand how Vale’s institutional communication occurs in the reparation process of the damages caused by the dam col

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Liu, Xiaona, Jianjun Wang, Zhangtao Wang, et al. "P‐13.2: Contrast Ratio 2000:1 for Gaming Monitor Display." SID Symposium Digest of Technical Papers 55, S1 (2024): 1371–73. http://dx.doi.org/10.1002/sdtp.17372.

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In this paper, we introduce the concept of high contrast ratio to gaming monitor display based on ADS Pro technology. The contrast ratio specification is increased from 1000:1 to 2000:1 to improve picture quality while remaining the specification of native response time with 5ms. We have developed low viscosity negative liquid crystal and optimized panel design, backlight design and process conditions to maximize the white brightness and to minimize the dark brightness. Finally, the contrast ratio is increased to 2225:1, and the response time in the form of grey‐to‐grey time is 5.27 ms, the lo

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Seregin, Sergey S., Yasser A. Aldhamen, Daniel M. Appledorn, et al. "Adenovirus capsid-display of the retro-oriented human complement inhibitor DAF reduces Ad vector–triggered immune responses in vitro and in vivo." Blood 116, no. 10 (2010): 1669–77. http://dx.doi.org/10.1182/blood-2010-03-276949.

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Abstract Adenovirus (Ad) vectors are widely used in human clinical trials. However, at higher dosages, Ad vector–triggered innate toxicities remain a major obstacle to many applications. Ad interactions with the complement system significantly contribute to innate immune responses in several models of Ad-mediated gene transfer. We constructed a novel class of Ad vectors, genetically engineered to “capsid-display” native and retro-oriented versions of the human complement inhibitor decay-accelerating factor (DAF), as a fusion protein from the C-terminus of the Ad capsid protein IX. In contrast

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Lambert, Jason R., and Ekundayo Y. Akinlade. "Immigrant stereotypes and differential screening." Personnel Review 49, no. 4 (2019): 921–38. http://dx.doi.org/10.1108/pr-06-2018-0229.

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Purpose There has been an increasing number of allegations of discrimination toward US employees and anecdotal indications of immigrant employee exploitation in the information technology sector. The purpose of this paper is to investigate if applicants’ work visa status causes native-born applicants to be treated differentially (less favorably) than foreign-born applicants. Design/methodology/approach A correspondence study design is used to observe differential screening processes by measuring the frequency of favorable job application responses received by foreign-born applicants compared t

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NAUMOVSKA, Ljupka. "The rise of native advertising. Perspectives, challenges and regulations." Proceedings of the World Conference on Media and Communication 1, no. 1 (2025): 1–16. https://doi.org/10.33422/worldcmc.v1i1.422.

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In the last decade, following a massive decline in online advertising credibility and trust, Native advertising has emerged as a prominent digital marketing strategy, seamlessly integrating promotional paid content within editorial and organic context across all existing social media and communication platforms. While native advertising offers brands an effective and distinctive means to engage with audiences, it also raises at the same time, critical concerns regarding regulatory overseeing, disclosure and transparency. In recent years, regulatory bodies like FTC (Federal Trade Commission), h

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Pierce, Gretchen. "Chicas Modernas and Chinas Poblanas: International and National Influences in the Mexican Beer Industry and its Advertisements, 1910–1940." Jahrbuch für Wirtschaftsgeschichte / Economic History Yearbook 65, no. 1 (2024): 63–100. http://dx.doi.org/10.1515/jbwg-2024-0006.

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Abstract The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these functions during the Revolution (1910-1940). Advertising in the latter period had Western inspirations, as seen in descriptions of Germanic heritage and images of the Modern Girl. It also had domestic ones, such as native historical figures, contemporary rural types, and Spanish colonial architecture.

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Alfan, Muhammad, Asep Muhyiddin, and Ajid Thohir. "Cosmology of Native Indonesian Religions in Facing Contemporary Times: A Study of Sundanese Javanese Religion." Hanifiya: Jurnal Studi Agama-Agama 7, no. 1 (2024): 1–14. http://dx.doi.org/10.15575/hanifiya.v7i1.31362.

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The reality of modernity, which has given rise to various complexities that are sometimes detrimental to humanity, has revived local religions which indeed have their own cosmology, which is seen as saving the world. The main focus of the research is cosmology within the teachings of Agama Sunda Djawa, exploring sources of ethics, views on the afterlife, and environmental ethics. The Seren Taun ceremony, as part of local cultural wisdom, becomes the center of attention in understanding the meaning of rituals and the symbolic significance of the Paseban building. This research utilizes a qualit

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Wang, Peng, Kun Liu, and Min Quan Li. "Design and Simulation of New Zero-IF Receiving Circuit." Advanced Materials Research 403-408 (November 2011): 3123–30. http://dx.doi.org/10.4028/www.scientific.net/amr.403-408.3123.

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Compared to superheterodyne receiving circuits, the Zero-IF receiving circuits is featured by simple structure, integration accessibility to miniaturization and No image frequency interference, which saves the image frequency suppression filter with both high cost and low integration accessibility. The signal channel in Zero-IF receiving circuit can be set in low frequency and only a low-pass filter is thus needed. However, the native defects in Zero-IF receiving circuits, such as DC drift, LO leakage and LF Noise, lead to constant failures in achieving the Zero-IF. Therefore, by analysing the

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