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Relevant bibliographies by topics / Native Digital Media / Dissertations / Theses

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Dissertations / Theses on the topic 'Native Digital Media'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive s

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Ghebrehiwet, Rahwa. "Häng med! Konsten att orientera sig i det svenska informationssamhället : En kvalitativ studie om hur digitala informationsmedel tas emot av nyanlända eritreaner i Botkyrka kommun." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34805.

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Denna studie berör nyanlända eritreaner, bosatta i Botkyrka kommun, upplevelse av digitaliserad samhällsinformation. Studien har tre huvudsakliga frågeställningar 1. Söker sig min valda grupp till digital myndighetsinformation gällande arbete, bank samt boende och hur upplevs den i sådant fall? 2) På vilket sätt upplever eritreanska nyanlända svenska myndigheters e-förvaltning? 3) Hur kan man diskutera nyanlända eritreaners situation utifrån begreppen digital natives/digital immigrants? Studiens centrala teori är den digitala klyftan som berör frågor om digital integrering, oc

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Szalkowski, Arkadiusz. "Digital Natives and Digital Immigrants in Poland and usage of new new media by Polish consumers of Internet and sport journalists on the example of Polish sport websites." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-22933.

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The rise of the digital technology, social networking or interactivity have an extensive impact on what is happening in virtual world. Users of Internet are more and more often introduced to the new available on-line tools. Some of them have adapted those new trends with no problems and they have been taking an advantage of them with an ease, whereas others have had problems with converting themselves into the new digital era. Alternatively, others are not fascinated by what Internet offers or they simply cannot afford it due to many circumstances. However, with no doubts, we can say that the

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Miller, Phillips Joanna, and Lise-Lotte Hagström. "Den abstrakta tråkigheten : villkor och möjligheter, utifrån ungas perspektiv, att relevansgöra digitala medier som en resurs för lärande i skolan." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-15028.

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Children and teenagers of today have grown up with digital media. According to Olle Findahl's report "The Swedes and the Internet" (2009), adults as well as children are online more and more. Our experience is that at many workplaces as good as everyone use computers and everyone is expected to have digital skills. However at most schools the reality is far from this. According to Findahl's report from 2009, 99 percent of all pupils (in Sweden) have access to computers and Internet, yet it is rare that they get school assignments where the use of Internet is acquired (Findahl 2009). The purpo

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Sorensen, Meghan Marie. "Student Attitudes toward Social Media Technology as an Enhancement to Language Acquisition." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3783.

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Language students today have grown up with a plethora of technology tools at their fingertips, which has in some cases earned them the title of "digital native". 'Students' high use of technology outside the classroom has led teachers and researchers to believe that technology could be highly effective for language learners when used appropriately. Yet little is known about how students actually react to technology-based tools for language learning purposes. This study seeks to not only understand student attitudes toward technology in general, but also to see how those attitudes might affect

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Craig, Rushing Stephanie Nicole. "Use of Media Technologies by Native American Teens and Young Adults: Evaluating their Utility for Designing Culturally-Appropriate Sexual Health Interventions Targeting Native Youth in the Pacific Northwest." PDXScholar, 2010. https://pdxscholar.library.pdx.edu/open_access_etds/24.

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American Indian and Alaska Native (AI/AN) youth are disproportionally burdened by high rates of sexually transmitted infections and teen pregnancy, heightening their need for sexual health interventions that are aligned to their unique culture and social context. Media technologies, including the Internet, cell phones, and video games, offer new avenues for reaching adolescents on a wide range of sensitive health topics. While several studies have informed the development of technology-based interventions targeting mainstream youth, no such data have been reported for AI/AN youth. To fill this

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Riggs, Nicholas Andrew. "Realizing Virtuality: Tracing the Contours of Digital Culture." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3311.

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People connect digitally through social media, fusing their relationships with meaning in a non-space of relational potential--a translucent and fluctuating enclave where the self becomes elastic. This thesis explores how I have formed bonds in virtual space through ritual interaction. Looking at the ways I learned to use technology through the progression of a close personal relationship, I suggest that social media use is a performance of identity--a virtuality that exposes how people negotiate the digital enclosure of contemporary society. My story is one of digital nativity and reclaiming

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Schonberg, Jennifer A. "To Empathize or iEmpathize: Social Networking and Adolescent Female Friendships." Antioch University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1594466806764658.

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King, Brian J. "Commercial Media Viewing Habits: Digital Natives vs. Digital Immigrants." Bowling Green, Ohio : Bowling Green State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1249505318.

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Adrianzén-Sandoval, Laura. "No tan diferentes : apropiación de Facebook en nativos e inmigrantes digitales desde una aproximación comunicacional." Bachelor's thesis, Universidad de Lima, 2016. http://repositorio.ulima.edu.pe/handle/ulima/2984.

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El presente estudio contrasta el efecto que genera Facebook en nativos e inmigrantes digitales peruanos, durante la interacción con el otro y en la construcción de su identidad virtual. Durante el proceso de investigación se conversó con dieciocho jóvenes y doce adultos a través de entrevistas a profundidad y grupos focales; y se descubrió que Facebook se presenta como una plataforma que logra uniformizar la apropiación de esta red social en dos generaciones estereotipadas como opuestas, al estar separadas por una brecha tecnológica. Vemos que la brecha va desapareciendo y la digitalización de

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Kim, HyeJin. "The Impact of Breakups on Social Media Use Among Digital Natives." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/7447.

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Digital natives, who are born and raised with digital technologies, have a deep affinity with social media. Social media has a great influence over an individual's daily life, even on his/her intimate and romantic relationship. As a breakup of romantic relationships can commonly happen to digital natives, and as it is likely to cause distress and psychological symptoms afterwards, this study attempted to find out the impact of breakups on social media use among digital natives. The quantitate survey was conducted with 175 valid participants between the ages of 18-30. These participants were th

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Cortés, Concha Omar Samuel. "Ocio digital y vida cotidiana: alcances de la experiencia social de ocio en las social media por parte de jóvenes nativos y nativas digitales." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/164071.

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Sociólogo<br>El presente estudio se propone caracterizar y describir los sentidos elaborados respecto a la experiencia social de ocio digital en las Social Media por los y las jóvenes nativos digitales. A partir del aumento del acceso a las nuevas tecnologías de las comunicaciones que vuelven permanente la disponibilidad de Internet y el importante uso de ellas en actividades de ocio, surge la inquietud por comprender las implicancias de esas nuevas prácticas de ocio en la Vida Cotidiana de sus principales usuarios, los y las jovenes tempranamente socializados con las tecnologías digitales. D

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Cleary, Alison. "Keeping up with the "digital natives"." The University of Waikato, 2008. http://adt.waikato.ac.nz/public/adt-uow20080310.202344/index.html.

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Gerhardsen, Julia. "A study of TV- and video consumption among Digital Natives and Digital Immigrants." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189641.

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The accelerating development of digital technology along with the Internet has opened up for new types of media use. It is crucial for marketers and companies to understand the wants and needs of the growing consumer sector and especially the younger audience who consume media through new types of technology. This thesis presents a study of the differences in television and video consumption and interaction behavior between the two groups called Digital Natives and Digital Immigrants. Based on the research findings, the goal of this study was to discuss how the television landscape of the futu

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Böker, Corinna. "“Does it bother you enough to change?” : A study on Generation Y and the behavioral effects of the exploitation of their social media profiles." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209775.

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Being defined as the first Digital Natives, Generation Y is often subjected by expanding practices and amounts of observation and exploitation of their social media profiles by companies because of their behavioral characteristics such as a higher dependence on technology and using social networking sites to create a sense of belonging. This paper aims to investigate whether Generation Y is concerned that their use of social media is being exploited for profit by large companies and if this practice has behavioral effects on Generation Y. As an appropriate methodology to investigate the resear

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Fish, Kelsey Chana. "The Nation, Linguistic Pluralism and Youth Digital News Media Consumption in Morocco." Thesis, The George Washington University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10182388.

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<p> With the rising rate of Internet penetration in Morocco, digital media, including social media, represent an increasingly important role in the spread of news in Moroccan society. In general, young Moroccans are the most digitally literate in the country and consume a wide range of online media. In the context of Morocco’s complex and plural linguistic landscape, language abilities and preferences add an additional layer to the study of the spread of digital media. This study uses a mixed methods approach involving a researcher-designed online survey of 193 Moroccans between the ages

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Stanovsek, Shelby. "Cultivating Digital Mindfulness in an Era of Constant Connection: A Phenomenological Exploration of College Students’ Digital Detox." Thesis, University of Oregon, 2019. http://hdl.handle.net/1794/24185.

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The “always on” culture of constant connectivity afforded by the ubiquity of smartphones and social media has profoundly influenced society, reorienting our sense of self and connection to others. This thesis particularly investigates the impact of these technologies on present-day college students, who are among the first to incorporate these tools into their ongoing identity development processes from adolescence into emerging adulthood. Specifically, it explores how the absence of everyday devices during a “digital detox” alters their experiences of self, socialization, and ways of being i

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Månsson, Maria. ""Man vill ju se bra ut" : En kvalitativ studie om ungdomars syn på sociala medier." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-98966.

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This thesis examines young people's thoughts about their presence on social media. With a social constructive approach the study focused on how young people think and act on social media in relation to constructions of gender and normality. The analysis is based on four group interviews with 13-year old boys and girls. The theoretical approach is based partly on social constructionism where discourses and ideas of normality are identified and analyzed. Erving Goffman's theory of social interaction was central to illustrate how young people presents themselves based on the prevailing discourses

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Bertoncini, Guia Tina, and Maria Teresa Schmalz. "What’s on your mind? Understanding the Influence of Social Media on Authentic Leadership Dimensions and Education from the Millennials’ Perspective." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27537.

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Social media has paved a new way for communication and interacting with others. ’What’s on your mind?’, ’How are you feeling today?’, ’Where are you?’, ’Who are you with?’. These allusions lead back to status update questions of the largest social network to date. This thesis seeks to primarily understand, to which extent and if, social media usage influences authentic leadership dimensions and education from the millennials’ perpective. Additionally, it portrays results of an online based questionnaire conducted among students and alumni within the millennial generation.

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Qualizza, Gabriele. "Giovani e nuovi media: dinamiche relazionali e pratiche di consumo digitali." Doctoral thesis, Università degli studi di Trieste, 2013. http://hdl.handle.net/10077/8566.

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2011/2012<br>Il rapporto tra giovani consumatori e nuovi media è un tema di stringente attualità. La generazione emergente dei Millennials (Howe e Strauss, 2000; Id., 2007) – termine utilizzato per denominare quanti sono entrati, o stanno per entrare, nel mondo degli adulti in data successiva all’inizio del nuovo millennio – è cresciuta infatti in un ambiente segnato dalla presenza pervasiva delle nuove tecnologie digitali, sempre più integrate nelle diverse forme di comunicazione mediata. Spesso marginalizzati come semplici “eco” dei Boomers, i giovani di questa generazione – identificati

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Brorson, Amelia. "Från vita duken till svarta tavlan. : Filmproduktion som uttrycksform i högstadiet." Thesis, Högskolan Dalarna, Bildproduktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27071.

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Utgångspunkten i den här uppsatsen har varit att lyfta fram ungdomars reflektioner kring hur de uttrycker sig via film, i en diskussion där ett vuxenperspektiv generellt är framträdande i många andra studier om ungdomars mediepraktiker. Uppsatsen undersöker hur dagens högstadieelever använder film som en kommunikationsform, samt deras idéer kring hur detta skulle kunna användas som ett hjälpmedel inom skolan. Studien som ligger till grund för de teman som diskuteras utgörs av sex reflexiva intervjuer med högstadieelever från en skola i södra Sverige. Materialet från dessa samtal har genomgått

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Samoylina, Ekaterina. "Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic." Thesis, Uppsala universitet, Medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263464.

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The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. The research focuses on representation of the personal sports brand of Zlatan Ibrahimovic on digital media platforms and its connection to the nation brand of Sweden. Previous research deals with existing studies on personal branding, personal sports branding in digital media, and nation branding. Theoretical framework includes appropriate concepts and perspectives that guide

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Tewelde, Yonatan. "Chatroom Nation: an Eritrean Case Study of a Diaspora PalTalk Public." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1603897547633518.

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Anderson, Joanna M. "Make Them Get Their Heads in the Clouds: Is it Worth Teaching Digital Natives the Importance of Cloud Based Technology?" Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/390.

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This lightning talk will discuss the prospects of ofering student workshops on how to use Google Education Apps and Microsoft 365. Google Education Apps and Microsoft 365 are two platforms that many colleges use today. Students emails are typically Outlook or Gmail products, which allows students access to whole suite of cloud based products, including storage, that will make their lives easier. Marc Prensky coined the term "Digital Native" in 2001, stating "students today are all 'native speakers' of the digital language of computers, video games and the internet". When most these Digital Nat

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Andersson, Emilie, and Malin Carlsson. "Nya vägar till kunskapens källa : En studie gällande hur långt integreringen av mediala verktyg har kommit i klasslärares verksamhet." Thesis, Högskolan i Borås, Institutionen för Pedagogik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20026.

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BAKGRUND: Då media under de senaste årtiondena vuxit sig till att bli en kraft nog att räkna med i samhället och även i skolan tyckte vi att det var intressant område att grunda vår undersökning på. I bakgrunden tar vi upp tidigare forskning som pekar på vikten av att dagens skola kopplas till den vardag samt det samhälle eleverna lever i. Här tas även upp hur barns inlärningsprocesser beskrivs utifrån Konnektivismen samt det sociokulturella perspektivet.SYFTE: Vårt syfte är att undersöka hur långt integreringen av mediala verktyg kommit iklasslärares verksamhet.METOD: Kvantitativa enkäter avs

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Kohnić, Selma, and Julia Sjöberg. "Att koppla bort i ett ständigt uppkopplat samhälle : En kvalitativ studie kring digital natives relation till sociala medier." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76701.

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I dagens samhälle är användningen av sociala medier större än någonsin och den ökar för varje år. Med den stora användningen följer många positiva effekter som till exempel sociala interaktioner, lättillgänglig information, samt nytta och nöje. Det finns också negativa effekter som till exempel att användarnas välmående påverkas. Tidigare forskning visar på att det finns både psykiska och fysiska negativa följder vid överdriven användning av sociala medier. Syftet med studien var att undersöka vilka faktorer som påverkar digital natives beteende och användarupplevelse vid användning av sociala

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Blazejewski, L. "Keep off the grass! : an exploration of how photographic practice may be used to develop alternative representations of the urban nature subject." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/29575/.

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The relationship between people and nature has long been suffering from a cultural disconnect. In truth, nature is far more readily likened to travel than it is to everyday life; synonymous, as it is, with those faraway ideals beyond the everyday reach of an urban dweller. However, urban environments are teeming with a range of plants and animals, known as urban nature, thus providing the opportunity to shed these exotic associations in favour of a far more accessible experience. In order to do so, the form of contemporary urban nature photography will be examined in this thesis, where any rep

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Thomas, Camille. "In the name of ♥︎." Thesis, Konstfack, Grafisk design & illustration, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-6937.

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In a book, I have gathered 2 years of research on the heart symbol in the context of social media and the responsibility of Facebook Inc. in the propagation of hate speech. In parallel, new far-right parties such as Alternativ för Sverige use the heart symbol as a logo. I question the benefits of a rising discourse of love in nationalist propaganda, often hiding racist and sexist ideologies.This research is accompanied by a music video: six women are reading a spoken-word piece on the sexualisation of the female body and the idealisation of a nation-state. This work is entrenched in my own exp

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Patch, Hanna. "Which factors influence Generation Z’s content selection in OTT TV? : A Case Study." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232146.

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As digital technologies rapidly evolve, traditional television is being disrupted by the development of more devices, screens, and content. Over-the-top television [OTT TV] is replacing linear TV at a growing rate. A majority of consumers of over-the-top content are found in the generational cohort, Generation Z. As true digital natives, this generation is comfortable navigating a variety of online TV platforms and devices, while also being more susceptible to short attention-span and information overload. It is therefore necessary to understand how this emerging cohort makes choices in a TV l

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Schaarschmidt, Nadine, Sindy Dietsch, and Thomas Köhler. "Online-Gemeinschaften zur Studienvorbereitung: Eine empirische Studie zu computerbezogenen Einstellungen sächsischer Gymnasialschüler." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101351.

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1 EINLEITUNG Digitale Medien, insbesondere internetfähige Computer, nehmen für Jugendliche einen bedeutenden Stellenwert in ihrer Freizeit ein. Den hohen Nutzungszeiten des Internets1 werden größtenteils unterhaltungsorientierte Nutzungsweisen zugeordnet. Die Situation unterscheidet sich damit nur gering von Beobachtungen aus der Zeit der Einführung des Internet an Schulen Ende der 1990er Jahre [Lit1]. Neben dem Einsatz des Computers als Unterhaltungs- und Kommunikationsmedium ist dieser auch Lern- und Arbeitsmittel. Insbesondere E-Learning-Szenarien können neue Möglichkeiten schaffen, Lernge

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Harris, Wesley Brian David. "Expanding Planning Public Participation Outreach Through Social Networking." DigitalCommons@CalPoly, 2011. https://digitalcommons.calpoly.edu/theses/567.

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Public participation is not a form of civic responsibility that it once was. With not only fewer people taking part in the public participation process, there is a trend towards an older (45 years and older) group of residents that come to such meetings or workshops. Plans, such as Specific Plans or General Plans often take years to implement and require all generations to give feedback on what is needed for the future. Additionally, within the last decade, there has been a rise in social media websites such as Facebook and Twitter. These websites emerged as informal virtual places for friends

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Feldman, Lee. "Player-Response on the Nature of Interactive Narratives as Literature." Thesis, Chapman University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10822281.

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<p> In recent years, having evolved beyond solely play-based interactions, it is now possible to analyze video games alongside other narrative forms, such as novels and films. Video games now involve rich stories that require input and interaction on behalf of the player. This level of agency likens video games to a kind of modern hypertext, networking and weaving various narrative threads together, something which traditional modes of media lack. When examined from the lens of reader-response criticism, this interaction deepens even further, acknowledging the player’s experience as a va

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Blomquist, Aviva. "Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame." Thesis, Stockholms universitet, Kulturgeografiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-193909.

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Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. Human Geography, advanced level, master’s thesis for Master exam in Human Geography, 30 ECTS credits Supervisor: Danielle Drozdzewski Language: English Key words: Digital geography, sense of place, social media, public space socio-spatial planning, participation, social sustainability, cultural sustainability. This thesis investigates digital sense of place and social and cultural sustainabi

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Moulana, Sultana Jesmine. "SYNERGY: GAME DESIGN + QUR'AN MEMORIZATION." VCU Scholars Compass, 2017. https://scholarscompass.vcu.edu/etd/5199.

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The rise of digital technology has transformed nearly every part of our daily lives, including the way we learn and memorize. Such transformations raise interesting questions for one of the most long-standing and demanding memorization tasks in the world: the memorization of the Islamic holy book, The Qur’an. For Muslims, The Qur’an is a timeless, sacred text, cradling within its covers many profound images, stories, and parables. Despite rigorous research in the fields of game design and memorization techniques, very little work has been done in combining these two areas of research to create

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Cardoso, Berta Flora Silva. "A importância do programa "Nativos Digitais" na sociedade contemporânea." Master's thesis, 2011. http://hdl.handle.net/1822/18090.

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Audiovisual e Multimédia)<br>Os media são canais que são usados para transmitir informação a um público. Os media tornaram-se, ao longo dos anos, instrumentos cada vez mais utilizados pelos indivíduos de uma comunidade. Com esta vulgarização e utilização frequente dos media pelos indivíduos, os meios de comunicação sentiram necessidade de se expandir e devido à evolução das tecnologias, conseguem hoje chegar a um público muito mais vasto e com serviços mais diversificados. Os media tornaram-se num elemento impor

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Trugman, Catherine. "#Community: Café Culture and the Relevance of a Traditional Third Place in the Social Media Era." 2016. http://scholarworks.gsu.edu/art_design_theses/201.

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The third place of the corner café has historically served as a community living room, providing an essential setting for social interaction and flânerie within the built environment. With modern technology and communication methods, however, interaction that once required physical proximity can now occur virtually. So where does this leave the corner café in today’s society? Have our third places moved online into fourth places such as Facebook and Twitter? A gallery exhibition entitled #Community is discussed as a visual representation of this written thesis. Methods and frequency of in

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Nunes, Maria Patrícia Burnay de Mendonça de Sampaio. "A publicidade nativa como forma de prevenir o fenómeno de banner blindness nos media sociais." Master's thesis, 2018. http://hdl.handle.net/10400.14/27054.

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A revolução digital deu origem à emergência de novas plataformas tecnológicas, entre as quais plataformas sociais - media sociais - nas quais consumidores e marcas podem interagir de forma instantânea. Devido ao crescente poder de controlo do utilizador decorrente das diferentes fases da web, os anunciantes e marketers deparam-se essencialmente com dois problemas significativos: o evitamento consciente ou insconsciente (fenómeno de Banner Blindness) e o bloqueamento de anúncios publicitários por parte dos utilizadores. O objecto de estudo desta dissertação é o tema da Publicidade Nativa

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"Tecno-Sovereignty: An Indigenous Theory and Praxis of Media Articulated Through Art, Technology, and Learning." Doctoral diss., 2015. http://hdl.handle.net/2286/R.I.29790.

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abstract: Scholars have diversified notions of sovereignty with indigenous frameworks ranging from native sovereignty to cultural sovereignty. Within this range, there exists only a small body of research investigating technology in relation to indigenous sovereignty, excepting the colonial implications of guns, germs, film, and literacy. Furthermore, there is a lack of inquiry on how indigenous peoples operationalize their sovereignty through designs and uses of technology that combine emerging digital media technologies, old electronic media, and traditional indigenous media. This “indigeno

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Leween, Jackson Twobears. "Mythologies of an (un)dead Indian." Thesis, 2012. http://hdl.handle.net/1828/3855.

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This dissertation explores the aesthetics of contemporary Indigenous identity— its various manifestations, simulations, hybridizations, (dis)appearances, and liminalities. It is a project about the lived experience of ancestry conceived of through narratives of shapeshifting, virtuality, sacrifice, hauntings and possession. This project is representative of a period of time in an on-going journey that began long before these first words were written…and one that I intend will continue long after this book’s completion. The methodological approach to this work is multifaceted, encompassing

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Cipriano, Cláudia Sofia Outeiro. "Can native advertising and branded content on Instagram affect brand equity levels?" Master's thesis, 2018. http://hdl.handle.net/10071/18256.

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The central aim of this dissertation is to identify and test the effects of combined digital content marketing formats to leverage brand equity through Instagram communication strategies. The whole picture is set on the acutely digital environment we live in, where social media is dominating human connections and interactions. Marketeers have been adapting to this new trend, moving alongside the changes, swapping their communication strategies from traditional to digital. With the development of digital content marketing, several formats emerged, among whom native advertising and brand

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Wu, Chia-Ling, and 吳佳玲. "Digital Natives and Digital Immigrants in Anti-Nuclear Campaign: From Media and Technology Usage & Citizen Participation Perspectives." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/s7jq97.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>104<br>In 2001, Prensky gave the concept of the Digital Natives and Digital Immigrants firstly. Digital Natives born after 1980 and Digital Immigrants born before 1980.Due to the different growing background, their conception of world and the value are not the same. Anti-nuclear movement has taken place for more than 30 years, it is the one of the longest environmental movement. Divergent Political Factors cause different result of the issue. Digital Native and Digital Immigrant how to use media and technology in Anti-Nuclear Campaign, what kind the experience of t

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Truby, Elvir Joan. "The use of digital media within gestalt play therapy." Diss., 2011. http://hdl.handle.net/10500/4818.

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The world is dominated by digital media that have become central to many children’s lives. Children born in the last 30 years have become known as ‘digital natives’, as digital technology has always been part of their experiential field. The use of such media in play therapy could offer innovative ways of enhancing dialogue with those children in whose field they are included, as they have been to date unexplored in play therapy interventions, possibly resulting in missed therapeutic opportunities. This mixed methods research took the form of an email questionnaire sent out to play therapists

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CHAO, WAN-CHUN, and 趙婉淳. "The business model of digitally native news media: case study of NewTalk, StormMedia, and Reporter." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y92s9c.

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碩士<br>國立中正大學<br>傳播學系電訊傳播研究所<br>104<br>Nowadays, the increasing appearances of the digitally native news media fill the content gap abandoned by the legacy media with the commercial consideration. However, these digitally native news media have to face the challenge of sustainability. With the resource-based theory, this study presents and analyzes three cases in which different arrays of organizational factors are present and how they affect organization’s activities. It reveals that all cases produce niche news and some try to do digital storytelling. Three cases have different capital sca

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Brannigan, Ross. "Holding the digital mirror up to nature - a practice-as-research project exploring digital media techniques in live theatre." 2009. http://hdl.handle.net/10292/792.

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Is an actor performing live if that actor is out of sight in the wings and appears on stage as a computer-mediated representation? Is co-presence with such a mediated embodiment problematic for the performer? This project seeks to explore the use of digital media elements, from the perspective of the actor, in the collaborative process of devising, designing, rehearsing and performing a Shakespearian theatre production. It raises issues of the creative possibilities that applications of new technologies afford and of a changing perception of the nature of liveness. Can digital media techni

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Veloso, Isadora Aguiar. "A produção de jornalismo online para os jovens e o uso do Facebook: um estudo das notícias do P3." Master's thesis, 2017. http://hdl.handle.net/1822/46658.

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Informação e Jornalismo)<br>As novas formas de se comunicar e difundir informações, ocasionadas pelas Tecnologias de Informação e Comunicação, alteraram os modelos de pensar, ser e estar na sociedade. O jornalismo adaptou-se a estas mudanças e utiliza-se dos sites de redes sociais para alcançar um público que já nasce imerso no mundo digital: os jovens. Neste sentido e a partir de uma experiência de estágio, o presente relatório procura compreender a relação do projeto jornalístico P3 com a rede social Facebook

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Severino, Célia Maria Dordio. "Para uma compreensão dos nativos digitais na biblioteca escolar - um estudo empírico." Master's thesis, 2016. http://hdl.handle.net/10362/18676.

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Este estudo empírico tem como objetivos investigar e refletir sobre o comportamento informacional dos alunos nativos digitais, no domínio da literacia, em contexto de atividade da biblioteca escolar (BE) da EBI da Boa Água, mediante a análise das suas estratégias de leitura e o modo como a informação é retida e organizada; averiguar se a prática da BE em relação à promoção e motivação para a Literacia da Informação e dos Media (LIM) está adaptada às características e necessidades de informação dos nativos digitais; verificar se as infraestruturas da BE permitem um trabalho eficaz e adequ

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(8801109), Jessica Eise. "The Objective/Subjective Nature of Affordance Use in Digital Environments: Building a Tailored Climate Change Adaptation Website for the Colombian Coffee Sector." Thesis, 2020.

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<p>This dissertation extends our knowledge of digital affordances in communicating complex scientific information by building and testing a climate change adaptation website for the Colombian coffee sector, <a href="http://www.climaycafe.com/">www.climaycafe.com</a>. This project offers both a practical component (scholarship of engagement) and theoretical component (extension of our understanding of the objective/subjective nature of affordances). Practically, it seeks to create a collaborative and tailored science communication solution for improved information access to support climate chan

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Adjin-Tettey, Theodora Dame. "The e-teen phenomenon: a conceptual model for new media technology use and appropriation." Thesis, 2018. http://hdl.handle.net/10500/25752.

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Text in English<br>Born at a time of abundance of technology, including new media, e-teens have their lives woven around the use of new media technologies to the extent that they virtually do everything with the aid of these technologies, including learning, playing, socialising and communicating. E-teens, besides, demonstrate marked expertise in the use of these technologies. Although there have been various studies done on this group of users supported by models and theories on the use, gratifications and appropriation of new media technologies, the premise of this study was on two assumptio

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Ardi, Rahkman. "How do Digital Natives Gratify Their Socio-Psychological Needs While Disclosing in Social Media? (Investigating the Role of Self-Esteem, Need for Popularity and Network Characteristics in Online Disclosure on Facebook)." Doctoral thesis, 2016. https://depotuw.ceon.pl/handle/item/1829.

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The rapid development of social media has been increasingly attracting people around the world – especially digital natives – to disclose private and intimate information about themselves in online circumstances. Such behaviour can lead to certain negative consequences such as privacy violation. The aim of the current research project is to investigate the socio-psychological determinants of intimacy of online self-disclosure in social media, particularly Facebook. Three preliminary studies were performed before conducting the main study. The first one involved 613 participants – 332 Indonesia

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Renčová, Michaela. "Sociální sítě pohledem vybraných generací." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388932.

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The diploma thesis Social media in a perspective of chosen generations covers the topic of differences in the use of social networks between generation X and generation Y. The aim of the thesis is to find out if there exist differences in the use of social networks between generation X and generation Y. Furthermore, the subject of the research is to explore the motivation of generation X and generation Y for using specific social networks and the needs they satisfy through social networks. The first part of the thesis consists of introduction of theoretical concepts and terms related to the th

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