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Relevant bibliographies by topics / Návrh komunikace

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Dissertations / Theses

Academic literature on the topic 'Návrh komunikace'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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Dissertations / Theses on the topic "Návrh komunikace"

1

Váša, Jiří. "Návrh přemostění komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392093.

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The diploma thesis deals with the design of the motorway bridge over the II / 464 road between Butovice-Bílovec. For the bridging design four variants were made, from which a variant of the slab with longitudinal extensions was selected for further processing. The design assessment was performed for the ultimate limit state and serviceability limit state according to valid standards. Determination of internal forces was performed on the model developed in Scia Engineer 18.0.

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2

Bessenyey, Viktorija. "Marketingová komunikace vybrané firmy; návrh vizuální komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360447.

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This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.

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3

Runštuk, Zdeněk. "Návrh mediální komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225108.

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The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.

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4

Černá, Tereza. "Návrh systému komunikace ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221604.

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Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication du

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5

Kadaňková, Romana. "Návrh zdokonalení marketingové komunikace firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221466.

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Topic of the following master’s thesis deals with marketing communication. The main goal of master’s thesis is to illustrate theoretical principles on real examples of real business company. I try to get familiar with current activities in marketing communication of this company and I apply theoretical resources and my opinion in practice with the leading idea to improve the current marketing communication of the company.

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6

Bednářová, Lenka. "Návrh na zlepšení komunikace ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222027.

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Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of co

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7

Světlíková, Lucie. "Návrh marketingové komunikace pro cestovní agenturu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223560.

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The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.

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8

Rygl, Tomáš. "Návrh marketingové komunikace projektu Třebíč NOW." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224429.

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This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.

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9

Trčková, Kateřina. "Návrh změn marketingové komunikace vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318311.

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The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.

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10

Ďuránová, Lucie. "Návrh na zlepšení marketingové komunikace společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377395.

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This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.

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