Relevant bibliographies by topics / Negativ publicitet

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Negativ publicitet'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

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Journal articles on the topic "Negativ publicitet"

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Chung, Angie, and Hua Jiang. "Handling negative publicity." Journal of Communication Management 21, no. 3 (August 7, 2017): 267–86. http://dx.doi.org/10.1108/jcom-11-2016-0091.

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Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study examines the role of CSR fit and CSR history in reducing anger and negative word-of-mouth (NWOM). This study also examines whether perceived CSR motivation and skepticism toward the apology statement mediate the effect of CSR fit and CSR history on anger and NWOM. Design/methodology/approach This study was a 2×2 between-subject design manipulating CSR fit (high or low) and CSR history (long or short). Findings The findings of this study suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative consumer reactions. Originality/value The effects of CSR history and CSR fit have been studied in different contexts, but the effects of mentioning the two components in terms of apology statements had been understudied. This paper fulfills an identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative audience reactions.
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Levin, Roger P. "Dealing with negative publicity." Journal of the American Dental Association 143, no. 1 (January 2012): 70–71. http://dx.doi.org/10.14219/jada.archive.2012.0023.

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Ruva, Christine L., Christina C. Guenther, and Angela Yarbrough. "Positive and Negative Pretrial Publicity." Criminal Justice and Behavior 38, no. 5 (March 21, 2011): 511–34. http://dx.doi.org/10.1177/0093854811400823.

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DILLS, ANGELA K., and REY HERNÁNDEZ-JULIÁN. "NEGATIVE PUBLICITY AND CATHOLIC SCHOOLS." Economic Inquiry 50, no. 1 (December 16, 2010): 143–52. http://dx.doi.org/10.1111/j.1465-7295.2010.00342.x.

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Sherrell, Daniel, R. Eric Reidenbach, Ellen Moore, Jay Wagle, and Thaddeus Spratlin. "Exploring consumer response to negative publicity." Public Relations Review 11, no. 1 (March 1985): 13–28. http://dx.doi.org/10.1016/s0363-8111(85)80057-6.

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Liu, Xian, Helena Maria Lischka, and Peter Kenning. "Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity." Journal of Product & Brand Management 27, no. 2 (March 12, 2018): 128–45. http://dx.doi.org/10.1108/jpbm-11-2016-1351.

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Purpose This research aims to systematically explore the cognitive and emotional effects of values-related and performance-related negative brand publicity and investigate how the psychological effects translate into different behavioural outcomes. In addition, it examines the relative effectiveness of two major brand response strategies in mitigating negative publicity. Design/methodology/approach Two experimental studies were conducted to test the hypotheses. Study 1 examines the effects of values- and performance-related negative brand publicity, using a 3 (negative brand publicity: values-related vs performance-related vs control) × 2 (brand: Dove vs Axe) between-subjects experiment. Study 2 further compares the effects of two major brand response strategies on consumers’ post-crisis perceived trustworthiness and trust and responses towards a brand involved in negative publicity. A 2 (negative brand publicity: values-related vs performance-related) × 2 (brand response strategy: reduction-of-offensiveness vs corrective action) between-subjects design was used. Findings The results suggest that values-related negative brand publicity is perceived as being more diagnostic and elicits a stronger emotion of contempt, but a weaker emotion of pity than performance-related negative brand publicity. Moreover, values-related negative brand publicity has a stronger negative impact on consumer responses than performance-related negative brand publicity. Interestingly, compared to perceived diagnosticity of information and the emotion of pity, the emotion of contempt is more likely to cause differences in consumer responses to these two types of negative brand publicity. Regarding brand response strategy, corrective action is more effective than reduction-of-offensiveness for both types of negative brand publicity, but the advantage of corrective action is greater for the performance-related case. Originality/value This research enriches the negative publicity and brand perception literature, showing the asymmetric cognitive, emotional and behavioural effects of values- and performance-related negative brand publicity. It also identifies the psychological mechanisms underlying consumer responses to negative brand publicity, and it provides empirical evidence for the relative effectiveness of two major brand response strategies.
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Berger, Jonah, Alan T. Sorensen, and Scott J. Rasmussen. "Positive Effects of Negative Publicity: When Negative Reviews Increase Sales." Marketing Science 29, no. 5 (September 2010): 815–27. http://dx.doi.org/10.1287/mksc.1090.0557.

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Chang, Yonghwan. "When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity." Journal of Sport Management 32, no. 4 (July 1, 2018): 401–11. http://dx.doi.org/10.1123/jsm.2017-0082.

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This study attempted to uncover the paradoxical effects of an athlete’s negative publicity based on the theories of negativity bias, fuzzy trace, and processing fluency. The researcher tested a boundary condition in which repeated claims about an athlete’s negative publicity interacted with the temporal delay of consumers’ evaluation, which, in turn, led to a decrease in the adverse effects of negative publicity. The results of two online experiments demonstrated that dividing attention and cognitive resources in order to encode and retrieve various types of information caused the detailed contextual memory of each account of the athlete’s negative publicity to fade over time, leaving behind merely a gist memory of the celebrities. In the current study, infamy turned into fame, and the consumer’s judgment of the athletes became more positive. The current study may help expand existing research paradigms by further developing our theoretical understanding of the negative publicity effects.
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Matos, Celso Augusto de, and Ricardo Teixeira Veiga. "How to deal with negative publicity: the importance of consumer involvement." Revista de Administração Contemporânea 9, spe2 (2005): 47–62. http://dx.doi.org/10.1590/s1415-65552005000600005.

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Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. The second study extends these findings by identifying different options for company reactions from literature and testing them empirically. Results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image.
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Berger, Jonah, Alan T. Sorensen, and Scott J. Rasmussen. "Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes." GfK Marketing Intelligence Review 3, no. 1 (May 1, 2011): 48–53. http://dx.doi.org/10.2478/gfkmir-2014-0055.

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Abstract Can negative information about a product increase sales, and if so, when? Although popular wisdom suggests that “any publicity is good publicity”, prior research has only revealed downsides to negative press. Negative reviews or word-of-mouth, for example, have been found to harm product evaluations and sales. This research flashlight (page 50) considers this matter from a fresh perspective. The authors examine contexts in which negative publicity about a product will have positive or negative effects.
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Dissertations / Theses on the topic "Negativ publicitet"

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Frisell, Hjalmar, and Michael Samsioe. "Dunskandalen : En studie om negativ publicitet." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-113116.

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I januari 2009 sände Kalla fakta ett program om hur gäss plockas på dun levande. Dunet används för att fylla bland annat täcken och kuddar som säljs i Sverige. En rad stora svenska och internationella företag blev omnämnda i dokumentären som ledde till att många företag i dunbranschen drog på sig negativ publicitet.

Syftet med denna uppsats är att undersöka hur Åhléns och Jysk har hanterat den negativa publiciteten och hur Kungsängen har lyckats att ta avstånd från den negativa publiciteten.

En undersökningsmodell har byggts upp med hjälp av teorier inom bland annat krishantering som sedan används för att jämföra företagens olika arbetsprocesser i samband med gåsdunskandalen. Modellen är uppbyggd i tre faser: krisförberedelse, krishantering och analys/utveckling efter krisen.

Metoden vi använde oss av är av kvalitativ art med telefonintervjuer och frågor via mail som insamlingsmetod.

Många likheter kom fram under arbetets gång gällande företagens sätt att hantera en publicitetskris jämfört med undersökningsmodellen. Undersökningsmodellen kan således användas som riktlinjer för att hantera en publicitetskris.

I undersökningen kommer vi bland annat fram till att företag bör hantera negativ publicitet genom att vara snabba, öppna och konsekventa i sin informationsgivning till allmänheten.

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Bitouie, Hamid, and Carl Rosenbaum. "Marknadsföring med celebriteter : En studie om riskerna för negativ publicitet." Thesis, Stockholm University, School of Business, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6216.

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Den ökande användningen av celebrity endorsement vid marknadsföring har fått större uppmärksamhet i media, såväl på den nationella som på den internationella marknaden. Med celebrity endorsement, som är ett amerikanskt uttryck, menas att celebriteter används vid marknadsföring och skall fungera som en talesman för en produkt eller en tjänst. Trots att det finns många fördelar med denna strategi finns det också en baksida. Med tanke på detta har vi funnit det intressant att undersöka de negativa aspekterna som kan uppstå med denna typ av marknadsföringsstrategi och den riskproblematik som råder. Syftet med denna undersökning blir därmed att belysa riskerna och öka förståelsen för problematiken som celebrity endorsement för med sig. Vi kan tack vare genomförda intervjuer samt en enkätundersökning se att tidigare teorier och verkligheten idag inte stämmer helt överens, och därför har vi framhävt de skillnader som har nyanserats i undersökningen. Vidare har vi fokuserat på hur företag bör gå tillväga för att minimera så många av riskerna med denna typ av strategi som möjligt. De skillnader som är mest uppenbara är att människor har större tolerans vad det gäller dåligt beteende från celebriteters sida än vad tidigare teorier säger. Andra resultat som kan utläsas ur undersökningen är att det finns klara skillnader på hur män och kvinnor uppfattar reklam. Undersökningen visar även att tidigare skrivna teorier vad gäller överexponeringens betydelse skiljer sig från konsumenternas uppfattning.

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Carroll, Lisa, Azra Dervisevic, and Tom Sternberg. "Kommunikation som ett redskap vid negativ publicitet : En fallstudie på Volkswagen AG utifrån signalteori." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-72590.

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Kasto, Nanci, Elina Sargezi, and Micaela Tärnhamn. "Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7794.

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According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. How-ever, in the modern world, with the increasing technology advances, companies are losing more and more control of what is said and spread about their brands. What takes companies years to build can nowadays be destroyed in just a short amount of time. When dealing with negative publicity, a company‟s actions have a crucial role in determining the outcome of the negative publicity. The theoretical literature suggests that strong respective weak corporate response, will decide whether the consumers‟ brand attitude will be improved or wors-ened. Furthermore, it is also argued that consumers‟ commitment level can temper the effects of negative publicity in the sense that the more committed a consumer is, the more he/she will re-sist a change in brand attitude. Therefore, the purpose of this study is "to examine if consumers’ atti-tude towards a brand is changed depending on strong or weak corporate response to the negative publicity. A significant aspect is to investigate and further associate the commitment variable to the outcome of change in attitudes as a result of the negative publicity."

In order to determine the cause-and-effect relationship between corporate response and brand attitude, an experiment was conducted where corporate response was the independent variable and brand attitude was the dependent variable. Furthermore, the commitment variable was in-cluded as a covariate; an independent variable not manipulated by the experimenter but still ex-pected to affect the outcome. Three different questionnaires were created: 1) Negative publicity with weak corporate response, 2) Negative publicity with strong corporate response, and 3) Negative publicity only. The experiment was conducted on consumers in Jönköping. The results indicate that whether a company decides to reply with a strong or weak corporate re-sponse to negative publicity, it will in the end have an effect on the consumers‟ brand attitude. Furthermore, the results also reveal that a consumer‟s level of commitment reinforces the effect of corporate response on his/her attitude towards a brand. In other words, the degree of the consumers‟ commitment towards a brand can temper the effect of negative publicity, ultimately saving companies from the consequences of negative publicity.

 

 


Ett varumärke är enligt Faircloth, Capella & Alford (2001), företagets viktigaste tillgång. Varu-märket spelar en viktig roll i att avgöra ett företags konkurrensfördel, då konsumenter relaterar till ett varumärke för att kunna differentiera mellan olika företag. I takt med de ökande teknolo-giska framryckningar i den moderna världen, har företag däremot börjat förlora alltmer kontroll över det som sägs och sprids om företagets varumärke. Det som tar företag åratal att bygga upp kan numera förgöras under en kort tidsperiod. När det gäller att handskas med negativ publicitet har företagets handlingar en stor inverkan på konsekvensen av den negativa publicitet som företaget har utsatts för. Den teoretiska litteraturen föreslår att stark respektive svag företagsrespons kommer att avgöra om konsumenternas attityd gentemot varumärket kommer förbättras eller försämras. Dessutom menar man att konsumen-tens lojalitetsnivå har en dämpande effekt på negativ publicitet. Ju lojalare en konsument är, des-to mer kommer han/hon att motstå en ändring i attityd gentemot varumärket i fråga trots den negativa publiciteten. Därmed är syftet med denna uppsats att ”undersöka om konsumenters attityd gentemot ett varumärke ändras beroende på stark eller svag företagsrespons i förhållande till den negativa publici-teten. En betydelsefull aspekt är att utreda och associera den kompletterande variabeln, lojalitet, med de utfallande ändringarna i attityd till följd av negativ publicitet”. I avsikt att utröna orsak-och-verkan relationen mellan företagsrespons och varumärkesattityd, ut-fördes ett experiment där företagsrespons var den oberoende variabeln och varumärkesattityd var den beroende variabeln. Därutöver, var lojalitetsvariabeln inkluderad som en covariate, dvs. en oberoende variabel som inte var manipulerad av forskarna men som ändå förväntades påver-ka resultatet. Tre olika enkäter var utformade: 1) Negativ publicitet med svag företagsrespons, 2) Negativ publicitet med stark företagsrespons, och 3) Endast negativ publicitet. Experimentet ut-fördes på konsumenter i Jönköping. Resultaten påvisar att vare sig ett företag väljer att hantera negativ publicitet genom stark eller svag företagsrespons, kommer resultatet att ha en inverkan på konsumenternas varumärkesatti-tyd. För övrigt visar resultaten att nivån av konsumentens lojalitet gentemot ett varumärk kom-mer att förstärka effekten av företagsresponsen på kundens varumärkesattityd. Med andra ord, graden av konsumenters lojalitet mot ett varumärke kan dämpa effekten av negativ publicitet och därmed rädda företag från degeneration av varumärket till följd av negativ publicitet.


Grade: VG, (ECTS) A
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Ekberg, Emma, and Hugo Blomqvist. "När David förlorade mot Goliat : En studie om hur ett varumärke påverkas vid förlusten av en tvist." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298330.

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I november 2015 avgjordes en tvist mellan havredrycksproducenten Oatly och branschorganisationen Svensk Mjölk i Marknadsdomstolen. Svensk Mjölk stämde Oatly eftersom de ansåg att deras marknadsföring var vilseledande. Stämningen ledde till att Oatly dömdes till förbud för marknadsföring som antyder att havremjölk är ett bättre val än komjölk. Denna studies syfte är att undersöka hur tvisten påverkat Oatlys lojala kunders varumärkesuppfattning utifrån begreppet brand image. För att undersöka detta genomfördes en kvalitativ studie med 18 konsumenter som representerat Oatlys lojala kunder: veganer, vegetarianer, laktosintoleranta och mjölkallergiker. Deras uppfattningar undersöktes utifrån teorier om Cause Related Marketing, negativ publicitet och självkongruens hos konsumenter. Majoriteten av respondenternas uppfattningar av Oatly har förbättrats efter tvisten, framförallt för att de ansåg att Oatly var i underläge och att de stod upp för en samhällsfråga. Studiens resultat tyder på att ett företag som upplevs vara en underdog kan undvika att ta skada från negativ publicitet.
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Costéus, Mimi, and Linnea Lindblom. "Hur påverkas en influencers eget grundade varumärke av att influencern är med om en skandal? En kvantitativ undersökning om hur negativ publicitet påverkar varumärkets Instagram." Thesis, Malmö universitet, Institutionen för datavetenskap och medieteknik (DVMT), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44742.

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Influencers har idag ett stort inflytande på konsumenter vilket, till viss del, blivit avgörande för företag. Det förekommer mer frekvent att influencers även skapar egna grundade varumärken. Denna studie har utgått från fyra svenska influencers som har ett eget grundat varumärke. Dessa influencers och deras varumärken är Therése Lindgren (Indy Beauty), Katrin Zytomierska (Clean Eating), Rebecca Stella Dion (Rebecca Stella Beauty) och Alice Stenlöf (A-dsgn). Studien syftar till att undersöka hur en influencers skandal påverkar deras eget grundade varumärke på Instagram. Detta undersöktes med hjälp av två kvantitativa metoder. Den första metoden, digital datainsamling, analyserade antalet gilla-markeringar och antalet kommentarer på varumärkenas Instagram. Studien undersökte sedan individers agerande gentemot influencernas varumärke genom en kvantitativ enkätundersökning. Resultatet som framkom var att medelvärdet för gilla-markeringarna minskade för tre av fyra av varumärken efter skandalen. Medelvärdet för kommentarer minskade för ett av fyra varumärken. Resultatet från enkätundersökningen visade att respondenterna aktivt tog avstånd från att gilla varumärkets inlägg på Instagram efter skandalen. Den främsta anledningen till detta var att de inte ville stötta influencers förens de såg en förändring i influencerns agerande. Respondenterna ville även motta en offentlig ursäkt från influencern innan de var beredda att förlåta influencern.
Today influencers have a great influence on consumers, which to some extent, has become crucial for companies. It is more common for influencers to also create their own established brands. This study has been based on four Swedish influencers that have their own established brand. These influencers and their brands are Therése Lindgren (Indy Beauty), Katrin Zytomierska (Clean Eating), Rebecca Stella Dion (Rebecca Stella Beauty) and Alice Stenlöf (A-dsgn). The study aims to investigate how an influencer's scandal affects their own founded brand on Instagram. This was investigated using two quantitative methods. The first method, cross-sectional study, analyzed the number of likes and the number of comments on the brands Instagram. The study then examined respondents’ actions online towards the influencers brand through a quantitative survey. The result showed that the average number of likes decreased after the scandal for three out of four influencer brands. The average number of comments decreased for one out of four brands. Moreover, the results from the survey revealed that the respondents actively choose not to like posts from influencer brands on Instagram after the scandal. The main reason for this was that the respondents did not want to support influencers until they were convinced the influencers had changed their behaviors and actions. Furthermore, the respondents also wanted to receive a public apology from the influencer before they were prepared to forgive the influencer.
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Hiort, Elin, Clara Alcenius, and Tea Andersson. "Kroppspositivismens påverkan på modeföretags storleksutbud : En kvalitativ studie om hur företag implementerar nya arbetssätt utifrån etiska strömningar på sociala medier." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26633.

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Syfte: Syftet med denna studien är att se hur de etiska strömningarna påverkan modeföretags beslut om att utöka storlekarna och implementera större storlekar. Forskningsfrågorna är 1.  Av vilka anledningar väljer svenska modeföretag att utöka sitt storleksutbud med större storlekar? och 2. Vad har sociala medier och etiska strömningar för inverkan på legitimitetsskapande affärsbeslut?   Teoretiskt ramverk: Denna studie använder sociala medier, den kroppspositivistiska rörelsen och konsekvenser av negativ publicitet som teoretisk bakgrund. Studien är även baserad på viktiga begrepp från institutionell teori; legitimitet, decoupling och mimetic isomorphism. Metod: Denna studie är baserad på en kvalitativ forskningsmetod  med hjälp av intervjuer hos två svenska modeföretag. De anställda som blev intervjuade hade alla roller som antingen varit involverade i beslutet om att utöka storlekar eller som har påverkats av det.   Resultat: Resultaten av studien visar att den kroppspositivistiska rörelsen har haft en inverkan på de studerade företagens beslut att utvidga deras storlek. Andra orsaker som hittades var att undvika negativ publicitet samt skapa legitimitet.
Purpose: The purpose of this study is to see how ethical currents affect fashion companies' decisions to widen their size range and implement bigger sizes. The research questions are 1. For what reasons do Swedish fashion companies decide to widen their size range with bigger sizes? and 2. What influence does social media and ethical currents have on legitimacy based business decisions? Theoretical foundation: This study uses theoretical background on social media, the body positivity movement and consequences of negative publicity. The study is also based on important concepts taken from the institutional theory; legitimacy, decoupling and mimetic isomorphism. Design/methodology/approach: The study is based on a qualitative research method involving two Swedish fashion companies. The employees who were interviewed all have roles that are either involved in the decision to widen the size range or have been affected by it. Findings: The results of the study shows that the body positivity movement has had an impact on the companies' of this study’s decision to widen their size range. Other reasons found were to avoid negative publicity and create legitimacy.
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Johansson, Conny, Simon Möllefors, and Shkumbin Ibrahimi. "Managing negative publicity : A quantitative study on how negative publicity affects the consumer." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19371.

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Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. The oil spill in the Gulf of Mexico in April 2010 led to much information being spread around regarding BP, the company behind the accident. The environment took damage and BP endured a lot of negative publicity. Purpose: To gain knowledge about the effects on a company suffering from negative publicity and how they could proceed in order to minimize the damage. Delimitations: This study is based on the company BP and their incident in the Gulf of Mexico in April 2010. The investigation was done in the United States of America on American customers with a population restricted to car owners as the study examines purchase behavior. Method: The research was conducted through a deductive quantitative approach. The data sources were collected by an archival analysis and an electronic questionnaire. Conclusion: If the information received from media and from word-of-mouth after an incident (like BP’s oil spill) is considered as negative towards the company, this leads to a decrease in positive attitudes among customers that in turn affects purchase behavior negatively. It is important to implement strategies in the company as a foundation against negative publicity. The study shows that the most influencing strategies on consumer attitudes were corporate social responsibility followed by brand positioning.
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Pearce, Gregory T. "Negative pretrial publicity and juror verdicts testing the demand characteristics hypothesis /." View electronic thesis, 2008. http://dl.uncw.edu/etd/2008-1/pearceg/gregorypearce.pdf.

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Klein, Jeff. "Identity Protection: Copyright, Right of Publicity, and the Artist's Negative Voice." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1395585265.

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Books on the topic "Negativ publicitet"

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Poison politics: Are negative campaigns destroying democracy? New York: Insight Books, Plenum Press, 1997.

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Going dirty: The art of negative campaigning. Lanham [Md.]: Rowman & Littlefield Publishers, 2006.

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Going dirty: The art of negative campaigning. Lanham, Md: Rowman & Littlefield, 2009.

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Edmund Clark and Crofton Black : Negative Publicity: Artefacts of Extraordinary Rendition. Aperture, 2016.

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Kamber, Victor. Poison Politics: Are Negative Campaigns Destroying Democracy? Basic Books, 2003.

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Platte, Nathan. “Together” for the Last Time in Since You Went Away. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371112.003.0010.

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Rather than one score, Since You Went Away has slightly more than two: a rejected attempt by concert composer Alexandre Tansman and another by Max Steiner that includes multiple versions of many cues. In addition to these scores, Selznick’s notes on the score are voluminous, reflecting his desire to match his two consecutive “Best Pictures” (Gone with the Wind and Rebecca) while also contributing to the war effort through patriotic filmmaking. The result is a mixed but engrossing effort, characterized by biographer David Thomson as Selznick’s most personal film. The producer’s investment is evident throughout the score, and this chapter assesses both positive and negative consequences, including a failed attempt to engage Bernard Herrmann, Alexandre Tansman’s ignominious dismissal, Steiner’s pragmatic reuse of associative themes from earlier Selznick films, and a new, music-based publicity campaign led by Ted Wick.
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Smyth, J. E. Last Woman Standing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190840822.003.0008.

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Today, when the media puts studio-era Hollywood and feminism together, the answer is usually Katharine Hepburn. But during her career at RKO and MGM, she did not discuss women’s issues regarding equal pay, career opportunities, or political equality. However, she did state flatly in 1933, “I intend to speak my mind when I please, despite movie traditions,” setting her independence against the Hollywood establishment. She remained uninterested in working with other Hollywood women on-screen or in recognizing the advantages of promoting women’s careers through publicity networks off the set. Katharine Hepburn endures as a product of American myths about pioneering individualism, the Hollywood star system, and the studio-era film industry’s ambivalent investment in strong women. But if, as historian Nancy Cott has argued, “Pure individualism negates feminism because it removes the basis for women’s collective self-understanding or action,” then Hepburn was no feminist. This chapter unravels her myth.
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Blavoukos, Spyros. Greece and the European Union. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228637.013.257.

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Based on negative publicity related to the financial turmoil and the migration crisis one could perhaps classify Greece as a problematic EU partner. This contribution argues that this static approach does not fully describe the complexity of EU-Greece relations. Looking at the historical evolution of this relationship from a more macroscopic point of view it identifies periods of convergence and divergence. It reinstates the limits of the European adjustment pressures in inducing modernization and accounts for the crises episodes by reference to some idiosyncratic features of the domestic sociopolitical contestation. The contribution discusses the valuable lessons learned by the handling of the crises both for Greece and the EU. It stresses that the Greek public disenchantment with the EU that is inexorably linked with the extreme societal burden of the adjustment process is not an isolated phenomenon. Like in many other EU countries, much of the criticism is directed toward the current scope and direction of European integration rather than on the merits and value of the integration venture per se. What is urgently required for the whole European demos is a new “grand bargain” that will provide the necessary vision for the years to come. This will condition the future evolution of the EU-Greece relationship.
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Wellman, James, Katie Corcoran, and Kate Stockly. High on God. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199827718.001.0001.

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Humans are homo duplex, seeking to be individuals but knowing this is only possible in communities. Thus, humans struggle to integrate these two sides of their nature. Megachurches have been enormously successful at resolving this struggle. How do they do it, and what is it about their structure and rituals that makes so many feel as if they are high on God? The affective energies and emotional valences that characterize religious ecstasy are the primary focus of our study of megachurches. Empirically, humans want and desire forms of what Randall Collins calls “emotional energy.” Drawing on extensive qualitative and quantitative data on twelve nationally representative megachurches, we identify six desires that megachurches evoke and meet: acceptance, awe and spiritual stimulation, reliable leadership, deliverance, purpose, and solidarity in a community of like-minded others. Megachurches satisfy these desires through co-presence—being in the presence of other desiring people—a shared mood achieved through powerful musical worship services, a mutual focus of attention on the charismatic senior pastor who acts as an emotional charging agent, transformative altar calls, service opportunities, and small-group participation. This interaction ritual chain solidifies attendees’ commitment and group loyalty, and keeps them coming back to be recharged. Megachurches also have a dark side: they are known for their highly publicized scandals often involving malfeasance of the senior pastor. After examining the positive and negative sides to megachurches, we conclude that they successfully meet the desire of humans to flourish as individuals and to do so in a group.
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Lippert-Rasmussen, Kasper. Making Sense of Affirmative Action. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190648787.001.0001.

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What makes affirmative action morally (un)justified? That is this book’s core question. Its main contribution consists in a meticulous scrutiny of the strength of the six main arguments for—i.e., the compensation, the anti-discrimination, the equality of opportunity, the role model, the diversity, and the integration-based justifications—and the five main objections to affirmative action—i.e., the reverse discrimination, the stigma, the mismatch, the publicity, and the merit-based objections—and of how these arguments relate to one another. The book argues that all of the five main objections to affirmative action are either flawed or quite limited in terms of their implications. With regard to the arguments in favor of affirmative action, the book shows why the anti-discrimination and equality of opportunity-based arguments provide strong justifications for many affirmative action schemes. In light thereof and the fact that the five most influential arguments against affirmative action are all flawed or otherwise weak, the overall claim defended in the book is that many of the schemes that people have in mind when they discuss affirmative action (many of which are presently on the retreat) are justified. However, the book also emphasizes that any definitive answer to the question Is affirmative action morally (un)justified? must rest on a wide range of empirical results in the social sciences etc., e.g., about the likely effects of various affirmative action schemes; and that the question, when posed in such general form (unlike when it is asked about specific schemes of affirmative action), admits of no direct positive or negative answer.
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Book chapters on the topic "Negativ publicitet"

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Gendel-Guterman, Hanna, and Shalom Levy. "PLB Negative Publicity: Moderated by Extrinsic Cues." In Advances in National Brand and Private Label Marketing, 107–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0_12.

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Hock, Stefan, Sascha Raithel, and Richard Rinkenburger. "Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 489. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_159.

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Gendel-Guterman, Hanna, and Shalom Levy. "Does PLB Name Really Matter for Retailers? A Case of Negative Publicity." In Advances in National Brand and Private Label Marketing, 85–94. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5_9.

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Tolboom, Maarten, Fred Bronner, and Edith Smit. "The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship." In Advances in Advertising Research (Vol. III), 391–402. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4291-3_30.

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Liu, Ran. "An Integrated Perspective for Reappraising Effects of Word-of-Mouth Communication of Negative Corporate Publicity and Consumer Status: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 317–18. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_99.

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Hsiao, Chih-Hu, and Kuan-Yang Chen. "The Relationships Among Perceived Severity of Negative Publicity, E-Service Quality, Perceived Risk, and Advocacy Intention in Social Network Sites." In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 403–13. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-69514-9_31.

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Barman, Himadri. "Managing Negative Publicity on Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services, 20–29. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch002.

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The Chapter talks about the importance of social media from the view of publicity for an organization. It talks about a few real life situations where organizations have suffered as a result of negative publicity on the social media. That negative publicity can be a disaster for the organization is emphasized. The chapter lists out the causes of negative publicity for an organization in the social media and how it can be tackled as is found in existing literature on negative publicity in the social media. The chapter ends with a series of guidelines to get back on track in the face of negative publicity in the social media.
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"A Short History of Negative Publicity." In David Garrick and the Mediation of Celebrity, 117–60. Cambridge University Press, 2019. http://dx.doi.org/10.1017/9781108661942.005.

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Meredith, Dennis. "Parse Publicity’s Pros and Cons." In Explaining Research, 257–63. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197571316.003.0021.

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Efforts to publicize research can have both pros and cons for researchers. Working with the media presents both important benefits and pitfalls. Understanding them will help you accentuate the positives and minimize the negatives of media coverage. Media coverage offers research credibility, helps discover collaborators, sparks new ideas, provides communication training, helps a researcher’s field, protects from inaccuracies, educates the public, and sparks public participation in science. However, publicity can also distract or detract from a career, promulgate errors committed by the media, and reveal painful truths. For many scientists the popular media are not their most important audience, but techniques learned from working with them will help you work with journalists from important science media.
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"Super Spin Control: Quickly Dilute the Impact of Negative Publicity." In Executive Power, 11–18. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119197553.ch2.

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Conference papers on the topic "Negativ publicitet"

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Palomino, Marco A., and Aditya Padmanabhan Varma. "Any Publicity is Good Publicity: Positive, Negative and Neutral Tweets Can All Become Trends." In 2020 39th International Conference of the Chilean Computer Science Society (SCCC). IEEE, 2020. http://dx.doi.org/10.1109/sccc51225.2020.9281266.

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Gao, Teng, Lishan Xie, and Patrick Poon. "DOES CSR ALWAYS PROTECT FIRMS AGAINST NEGATIVE PUBLICITY?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.02.03.

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Holgate, M. J. M., G. J. Davies, S. A. Kerr, and F. M. M. Johnston. "Taking Account of Negative Publicity in Project Economics." In SPE/UKOOA European Environment Conference. Society of Petroleum Engineers, 1997. http://dx.doi.org/10.2118/37842-ms.

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Vyravene, Revadee, and Fazlul K. Rabbanee. "DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.02.

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Poon, Patrick, Lishan Xie, and Teng Gao. "THE IMPACT OF NEGATIVE BRAND PUBLICITY ON HOTEL CONSUMERS IN CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.04.04.

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Prameswara, Dhiajeng Hesti, and Bertina Sjabadhyni. "The Effect of Negative Celebrity Publicity and Celebrity Identification Towards Purchase Intention." In Universitas Indonesia International Psychology Symposium for Undergraduate Research (UIPSUR 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/uipsur-17.2018.10.

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Yu, Fang, and Hongyan Yu. "How to deal with consumer resistance to negative publicity: The importance of information source." In 2012 9th International Conference on Service Systems and Service Management (ICSSSM 2012). IEEE, 2012. http://dx.doi.org/10.1109/icsssm.2012.6252192.

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Zhou, Di, Zhiliang Lu, and Tongqing Guo. "Numerical Investigation of the Effects of Part-Span Shrouds on Aerodynamic and Aeroelastic Characteristics of a Transonic Fan Rotor." In ASME Turbo Expo 2017: Turbomachinery Technical Conference and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/gt2017-63162.

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In this paper, the aerodynamic and aeroelastic effects of part-span shrouds are both investigated by means of numerical simulations. Based on a well-publicized NASA Rotor 67, a modified transonic fan rotor with the inclusion of a fictitious but typical part-span shroud, is selected to be studied. First, by CFD technique, three-dimensional steady-state calculations are performed for aerodynamic study. Numerical results show that the flow blockage and associated flow losses are caused and would become more severe as the operating condition approaches to the stall margin. It is also found that the presence of part-span shrouds could delay the occurrence of stall and extends the operating range. Further, the pressure distributions at different sections of the unshrouded and shrouded blades are compared and relevant analysis is presented. On the other hand, for aeroelastic study, by directly coupling CFD and CSD computations in the time domain, an effective fluid-structure coupled system is constructed. Considering the speciality of the shrouded blade, some special issues on both aerodynamic and structural modeling are discussed. Particularly, respectively corresponding to situations of in-phase and anti-phase vibrations, a single passage model and a double passage model are used. Comparative study shows that the presence of part-span shrouds greatly improves the convergence rates of all modes, numerically verifying their positive effects on aeroelastic stability. Also it is shown that the blade vibrating in opposite phase has a better aeroelastic stability. Besides, since the aeroelastic effect of part-span shrouds is a combined result of aerodynamic and structural factors, this paper also solely assesses the influence of aerodynamic factor by ignoring the forces on the contact plane. The numerical results show that its effect may be negative but negligibly small.
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Keys, Erin, and Michael E. Webber. "An Assessment and Comparison of Installed Solar and Wind Capacity in Texas." In ASME 2008 2nd International Conference on Energy Sustainability collocated with the Heat Transfer, Fluids Engineering, and 3rd Energy Nanotechnology Conferences. ASMEDC, 2008. http://dx.doi.org/10.1115/es2008-54148.

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This paper presents the first-ever comprehensive assessment of the installed solar capacity in Texas. While the power generated from grid-tied solar photovoltaic installations can be tracked, an inventory including the capacity of these and other types of solar installations has never been performed. In contrast, installed wind capacity in Texas is closely tracked and widely publicized. Because of this discrepancy, decision-makers have lacked critical information to gauge the appropriateness of solar versus wind power for future installations, complicating their ability to prioritize which renewable power sources to incentivize. The work presented in this paper fills this knowledge gap by providing the methodology and results from a bottoms-up survey of major solar installers, large solar customers, and relevant government agencies (for example government agencies that are responsible for issuing rebates, or those that are major solar customers themselves). Over thirty entities were systematically contacted to obtain proprietary data that were then aggregated to determine the total installed solar capacity in Texas. Both power generation and heating applications are considered, including the following: photovoltaic (on- and off-grid), concentrating solar power (CSP), solar pond, and solar water heating (SWH). Other heating forms such as room and pool heating are not considered. An aggregate figure is presented and then benchmarked against installed wind capacity. Findings reveal that after 30 years and roughly $56 million in installation costs (at approximately $8300/kW), Texas possesses about 6.7 megawatts (MW) of installed solar electric capacity. Comparatively, in over 6 years and an estimated $6.9 billion in installation costs (at approximately $1600/kW), installed wind capacity in Texas approaches 5000 MW, which is more than any other state in the United States. Notably, at least another 8000 MW of new wind projects are in various stages of development, whereas few significant solar projects have been announced. This solar assessment exposes a stark difference in pace, cost and total size of installation for these two power sources, which is the likely experience for many other states. While these differences do not negate solar as a future power option, they raise further questions about the technical, social, and economic barriers each renewable technology faces, as well as the feasibility and design of incentives to further market penetration. Understanding this mixed history for these two power sources offers instructive guidance and useful insights to policymakers nationwide.
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