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Journal articles on the topic 'Negative purchase intent'

Author: Grafiati

Published: 1 June 2024

Last updated: 31 July 2025

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1

Han, Jung Ah, Elea McDonnell Feit, and Shuba Srinivasan. "Can negative buzz increase awareness and purchase intent?" Marketing Letters 31, no. 1 (2019): 89–104. http://dx.doi.org/10.1007/s11002-019-09501-y.

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Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media." Journal of Marketing 82, no. 1 (2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.

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Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find

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Lubis, M. Faisal Ridho, Endang Sulistya Rini, and Fadli . "The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)." International Journal of Research and Review 9, no. 8 (2022): 258–74. http://dx.doi.org/10.52403/ijrr.20220823.

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The development of non-cash payment instruments is currently progressing at a fast rate in parallel with technological breakthroughs. This research intends to identify and analyze the influence of promotion, perceived convenience, and perceived usefulness on the purchase decisions of BNI Tapcash e-toll cards, with purchase intention serving as an intervening variable (a case study on MKTT toll road users). This study's analysis consists of descriptive analysis and path analysis. According to the results of this study, promotion has a significant positive impact on purchase intent. Perceived co

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Suzuki, Takashi, Taro Oishi, Hisashi Kurokura, and Nobuyuki Yagi. "Which Aspects of Food Value Promote Consumer Purchase Intent after a Disaster? A Case Study of Salmon Products in Disaster-Affected Areas of the Great East Japan Earthquake." Foods 8, no. 1 (2019): 14. http://dx.doi.org/10.3390/foods8010014.

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This research examined post-disaster consumer perception of food value and their effects on purchase intent by focusing on Japanese seafood industry after the Great East Japan earthquake. Online surveys on consumers living in Tokyo and Osaka Prefectures were conducted to investigate consumer value perceptions of Miyagi salmon in 2012 and 2015. Multiple-group structural equation modeling (SEM) on the 2012 survey results showed that desire to contribute to restoration (social value) had the greatest positive influence on purchase intent in both regions. Concern about radiation threats (safety va

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Syaidatina Aisyah, Nabilla. "Pengaruh Manfaat, Kemudahan Penggunaan, dan Risiko yang Dirasakan Terhadap Keputusan Pembelian Aktual pada Aplikasi Bibit." COMSERVA Indonesian Jurnal of Community Services and Development 2, no. 12 (2023): 2942–51. http://dx.doi.org/10.59141/comserva.v2i12.709.

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Development in the field of investment and financial technology is inevitable. Financial technology at this time provides services for beginners in investing. This study aims to increase knowledge about the effect of perceived benefits, perceived risks, perceived ease of use, trust, and online purchase intent on actual purchases in making investment purchases on the Bibit application. Data collection was carried out by distributing questionnaires conducted from December 2022 to January 2023. Furthermore, this study used a non-probability sampling method with purposive sampling techniques, whil

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Pinsuwan, Ammaraporn, Suntaree Suwonsichon, Penkwan Chompreeda, and Witoon Prinyawiwatkul. "Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee." Foods 11, no. 2 (2022): 180. http://dx.doi.org/10.3390/foods11020180.

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The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descriptive panelists for intensities of 26 sensory attributes and by 100 brewed black coffee users for acceptance, purchase intent and emotions. Results showed that the samples exhibited a wide range of sensory characteristics, and large differences were mainly described by the attributes coffee identity

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Silva, Sérgio Schwetter, Denilson Carrijo Ferreira, José Eduardo Ferreira Lopes, and Luciana Carvalho. "ARTIFICIAL INTELLIGENCE AND BUYING BEHAVIOR: EXPLORING THE BALANCE BETWEEN CONVENIENCE AND PRIVACY IN E-COMMERCE FROM THE PERSPECTIVE OF REGIONALITY." ARACÊ 7, no. 7 (2025): 39930–52. https://doi.org/10.56238/arev7n7-277.

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Purpose: The study explores how the convenience provided by Artificial Intelligence (AI) in e-commerce affects the purchase intention of Brazilian consumers, considering concerns about data privacy and trust in technology in different regions of Brazil.Methodological Approach: Quantitative-descriptive research was adopted using a cross-sectional survey through an online questionnaire. The analysis of the interrelationships and testing of the hypotheses was carried out through the Structural Equation Modeling technique (PLS-SEM). Findings: The convenience provided by AI has a significant positi

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Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS." EUrASEANs: journal on global socio-economic dynamics, no. 2(45) (March 30, 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.

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The effects of Instagram on the consumption intent of Filipino millennials aged 27 to 42 who live in Manila are being quantitatively studied; they have been active online users. Through online surveys in 2020 and 2021, research focuses on how people use and like it and their role in online influence. The Likert-scale survey instrument was employed to conduct the reliability analysis, which confirmed the consistency of parameters such as customer trust and choices made by Instagram influencers. Regression analysis derives the most important predictors by identifying the respective significant p

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Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman. "When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest." Journal of Marketing Research 56, no. 2 (2019): 197–210. http://dx.doi.org/10.1177/0022243718821960.

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Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may be a way for consumers to virtually signal identity. The authors propose that there are conditions in which this action can paradoxically reduce a consumer’s subsequent purchase intentions. Five experiments demonstrate that posting products on social media that are framed as being identity-relevant can reduce a consumer’s subsequent purchase intentions for the same and similar products, as this acti

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Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri, and Witoon Prinyawiwatkul. "Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein." Foods 10, no. 7 (2021): 1480. http://dx.doi.org/10.3390/foods10071480.

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Currently, many consumers are reluctant to consume edible-cricket protein (ECP). Chocolate brownie (CB) formulations without (WO) and with (W) 6%w/w ECP (CBWO and CBW, respectively) were presented under two informed conditions: formulated without ECP (ECP−) and formulated with ECP+benefits (ECP+). CBWO− (CBWO presented with the “ECP−” claim), CBWO+ (CBWO presented with the “ECP+” claim), CBW− (CBW presented with the “ECP−” claim), and CBW+ (CBW presented with the “ECP+” claim) were evaluated by 210 consumers for expected and actual attribute liking, and after-tasting consumption and purchase i

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Hoque, Mohammed Ziaul, and Md Nurul Alam. "Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish." British Food Journal 122, no. 11 (2020): 3567–83. http://dx.doi.org/10.1108/bfj-01-2019-0021.

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PurposeThe purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.Design/methodology/approachThe samples of 498 households were selected from a stratified cluster from the Chittagong city and were interviewed using a structured questionnaire. The data have been analysed using exploratory factor analysis and structural equation modelling.FindingsThe results show tha

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Kim, Yeonsoo, and Mary Ann Ferguson. "Are high-fit CSR programs always better? The effects of corporate reputation and CSR fit on stakeholder responses." Corporate Communications: An International Journal 24, no. 3 (2019): 471–98. http://dx.doi.org/10.1108/ccij-05-2018-0061.

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Purpose The purpose of this paper is to examine how corporate reputation interacts with corporate social responsibility (CSR) fit and affects stakeholders’ skeptical attribution (SA) of CSR motives, as well as their attitudes, supportive communication intent and purchase intent. This study proposes that a high-fit CSR program does not necessarily engender more favorable outcomes, nor does it stimulate SA. The study proposes the effects of CSR fit differ by corporate reputation. For bad-reputation companies, low-fit is anticipated to generate more desirable CSR outcomes than high-fit initiative

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Rezeki, Syailendra Reza Irwansyah, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah, and Wenny Desty Febrian. "Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers." JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 9, no. 5 (2023): 2050–54. http://dx.doi.org/10.35870/jemsi.v9i5.1538.

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The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative

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Quevedo-Silva, Filipe, and Jéssica Beatriz Pereira. "Factors Affecting Consumers’ Cultivated Meat Purchase Intentions." Sustainability 14, no. 19 (2022): 12501. http://dx.doi.org/10.3390/su141912501.

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Cultivated meat is an innovative product that promises to provide a consumption experience and nutritional value equivalent to conventional meat, with significantly lower negative impacts. The aim of this study is to analyze the factors that influence the purchase intention of cultivated meat. A quantitative study was conducted with 304 Brazilian consumers. The data were analyzed using structural equation modeling. The study proposed a purchase intention model with aspects related to clean production, animal welfare, food safety, naturalness and the moderating effect of food neophobia. The res

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Vu, Van Hieu, Thi Huong Ly Nguyen, Thi Liem Nguyen, and Thi Mai Le. "Examination of Online Purchase Intention towards Air-conditioner." Asian Journal of Economics, Business and Accounting 24, no. 5 (2024): 12–21. http://dx.doi.org/10.9734/ajeba/2024/v24i51288.

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Aims: E-commerce allows businesses to expand their reach and provides customers with a convenient method to shop at any time, from any location. In recent years, Vietnam's online retail sector has expanded rapidly, but the market for air conditioners has lagged behind. It is important for businesses in the air-conditioner (AC) market to identify what factors influence consumers' intention to purchase air conditioners online. Methodology: Regression analysis was conducted from data collected from 412 end-users in Vietnam to identify the primary factors that influence the online purchase i

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Kim, Eunjin (Anna), Heather Shoenberger, and Yuan Sun. "Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong." Social Media + Society 7, no. 3 (2021): 205630512110383. http://dx.doi.org/10.1177/20563051211038306.

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Previous studies have mainly demonstrated negative consequences for content labeled as sponsored. Despite this, recent industry findings indicate a growing trend for sponsored content on social media. In addition, an increasing number of users suggest that such paid content would increase their likelihood of purchasing items from social media. Nonetheless, little attention has been paid to what drives consumers’ purchase intention and engagement with sponsored content with a clear disclaimer such as “Paid Partnership.” Therefore, the present research seeks to provide insights into what drives

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Akdogan, M. Sukru, Sevki Ozgener, Metin Kaplan, and Aysen Coskun. "THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY." EMAJ: Emerging Markets Journal 2, no. 1 (2012): 1–12. http://dx.doi.org/10.5195/emaj.2012.15.

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With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity have become important constructs in marketing. The purpose of this study is to investigate whether consumer ethnocentrism and consumer animosity affect repurchase intent towards U.S. products and whether this impact is moderated by customer loyalty. The

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Akura-Asase, Edna Yawa, Mary Abra Amenuku, and Bashiru Mohammed. "Insurance for the Uninsured: Exploring Drivers of Life Insurance Intent in Ghana’s Informal Economy." International Journal of Scientific Research and Management (IJSRM) 13, no. 05 (2025): 8927–44. https://doi.org/10.18535/ijsrm/v13i05.em03.

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This study investigates the factors influencing life insurance purchase intention among informal sector workers in Ghana, a demographic that remains largely uninsured despite being financially vulnerable. Drawing on the Theory of Planned Behavior and Theory of Reasoned Action, the research explores how consumer insurance literacy, price of life insurance, and consumer confidence in insurance affect purchase intention, with attitude toward life insurance serving as a mediating variable. Using a cross-sectional survey design and Partial Least Square Structural Equation Modeling (PLS-SEM) on data

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Atif, Ullah, Raheel Manzoor Sheikh, Aziz Sadia, and Abdullah Khan Niazi Muhammad. "Factors Affecting Airlines E-Ticket Purchase Intent in Covid-19 Pandemic." Indian Journal of Economics and Business 20, no. 1 (2022): 351–69. https://doi.org/10.5281/zenodo.5814640.

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This study aims to examine the factors that influence the airline electronic (e-ticket) purchase intention and the mediating effect of customer satisfaction (CS) in Covid-19 pandemic. The collected sample involved passengers whom booked the e-ticket service for traveling from the top-five well-known airlines of Pakistan's namely, Airblue, PIA, Shaheen Airline, Serene Air and Askari Aviation. The results found that the online shopping factors (OSF), website functionality (WF) has a significant positive influence on the online e-tickets PI whereas, the perceived risk (PR) factors has an insi

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Aleman, Ricardo S., Jhunior Marcia, Shirin Kazemzadeh Pournaki, Isabel Borrás-Linares, Jesus Lozano-Sanchez, and Ismael Montero Fernandez. "Formulation of Protein-Rich Chocolate Chip Cookies Using Cricket (Acheta domesticus) Powder." Foods 11, no. 20 (2022): 3275. http://dx.doi.org/10.3390/foods11203275.

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In the Western world, the successful introduction of insect consumption may need awareness of insect ingredient benefits, and consumers’ anticipation of insect-based foods with sensory quality is crucial. The objective of this study was to develop protein-rich nutritional chocolate chip cookies (CCC) from cricket powder (CP) and analyze their physicochemical, liking, emotions, purchase intent, and sensory properties. The CP additions levels were 0%, 5%, 7.5%, and 10%. Chemical composition, physicochemical, and functional properties were analyzed using individual and mixed CP and wheat flour (W

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Kim, Byoung Su, Jung Min Lee, and Sungkwan An. "Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online." Asian Journal of Beauty and Cosmetology 19, no. 3 (2021): 395–408. http://dx.doi.org/10.20402/ajbc.2021.0188.

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Purpose: This study aims to analyze the impact of online cosmetics information, brand trust, and continuous purchasing behavior through in-depth research between brands, including purchase intentions and changes in perception of online shopping for cosmetics brands.Methods: A total of 1,300 surveys were distributed online in the last six months, excluding unfaithful respondents and missing values, and statistical processing was conducted using the IBM Statistical Package for the Social Science (SPSS) 22.0 and Amos 21.0.Results: This study analyzed the relationship between eight variables of re

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Manolică, Adriana, Corina-Elena Mititiuc, and Teodora Roman. "Negative Brand Names." Review of Economic and Business Studies 11, no. 1 (2018): 31–44. http://dx.doi.org/10.1515/rebs-2018-0063.

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AbstractWe hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of ener

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Alviyendra, Erick, and Ratlan Pardede. "The Effect of Perceived Benefit and Perceived Risk on Purchase Decisions That are Mediated By Purchase Intention Using The Alfagift Application." Return : Study of Management, Economic and Bussines 3, no. 9 (2024): 665–85. http://dx.doi.org/10.57096/return.v3i9.273.

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This study aims to analyze the influence of perceived benefit and perceived risk on purchase decisions mediated by purchase intention in Alfagift application users. Perceived benefit refers to the benefits felt by consumers when using an application, while perceived risk relates to potential losses or uncertainties that may be faced. Purchase intention is the consumer's intention to buy, which is influenced by the perception of benefits and risks. This study uses a quantitative approach with a survey method to collect data from Alfagift application users. Data analysis was carried out using mu

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Hsu, Chiehwen, Yeshwant Raj, and Bob Sandy. "Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention." Contemporary Management Research 17, no. 3 (2021): 157–88. http://dx.doi.org/10.7903/cmr.20647.

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The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption em

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Aziz, Norazlin Abd, Nor Syamaliah Ngah, Azlina Mohd Hussain, and Nor Suraya Aini. "Investigating Determinants of Electric Vehicle Adoption: Malaysian Experience." International Journal of Research and Innovation in Social Science VIII, no. VII (2024): 614–25. http://dx.doi.org/10.47772/ijriss.2024.807052.

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The Malaysian government has been actively encouraging and advocating for the adoption of electric vehicles among its citizens to address the challenges of high energy consumption and pollution. Embracing increased usage of electric vehicles is crucial in mitigating issues related to carbon emissions, reducing dependence on traditional fuels, and enhancing economic sustainability. Despite the growing variety of electronic vehicles (EVs), they still constitute a relatively small proportion of the overall vehicle market. Several barriers hinder car owners from embracing EVs, including travel nee

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Suryadi, Nanang, Muhammad Fajrul Islam F, and Abdurrahman Hakim. "Digital Innovation and Pop-Up Ad Dilemma: Unraveling How Social Media Drives Gen Z's Decision Shopping." International Journal of Analysis and Applications 23 (June 26, 2025): 157. https://doi.org/10.28924/2291-8639-23-2025-157.

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This study aims to determine the effect of pop-up ads and digital innovation on online purchase intention among Generation Z in Indonesia, and the mediating role of social media. This study collected 260 samples using purposive sampling technique. The data collection method used a questionnaire with a Likert scale of 1-5. The data test in this study used SEM PLS on 260 collected responses to examine the proposed hypotheses on the relationships among pop-up ads and digital innovation on online purchase intention Generation Z in Indonesia. The results showed that pop-up ads significantly influen

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Kamboh, Aamir Zamir, and Ahsan Mehmood. "Factors influencing the Buying intention toward paid mobile application; a mediating moderator approach." Reviews of Management Sciences 2, no. 1 (2020): 24–33. http://dx.doi.org/10.53909/rms.02.01.041.

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Although there is supposed to be tremendous growth potential for paying for app obtaining besides the mobile game industry, there is slight understanding of what drives game thespians to make such acquisitions. The model was tested using a questioner to gather data for the Pakistan game societies. Using free edition of the paid mobile app, 310 replied with data collection. Multiple regressions were used for study model evaluation. The results show that satisfaction with mobile games substantially affects a player's intention to make paid games to buy. The supposed spirited values (regularity,

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Irnawati, Dwi, and Reza Anggapratama. "Pengaruh Keadilan Distributif, Keadilan Prosedural, Keadilan Interaksional, Persepsi Nilai, Terhadap Kepuasan dan Respon Positif Pelanggan Superindo Bojonegoro." Ekonomis: Journal of Economics and Business 7, no. 2 (2023): 963. http://dx.doi.org/10.33087/ekonomis.v7i2.1196.

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Service is the most important thing that customers need to be satisfied. If the customer is satisfied then the customer will give a positive response to the company, otherwise if the customer is not satisfied then the customer will give a negative response to the company. The purpose of this study is to empirically examine the effect of Distributive Justice, Procedural Justice, Interactional Justice and Value Perception on satisfaction and its effect on positive response by Superindo Bojonegoro customers. In this study, primary data were used with survey and questionnaire methods. In this stud

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MAÇADA, ANTONIO CARLOS GASTAUD, RAFAEL ALFONSO BRINKHUES, and JOSÉ CARLOS DA SILVA FREITAS JUNIOR. "INFORMATION MANAGEMENT CAPABILITY AND BIG DATA STRATEGY IMPLEMENTATION." Revista de Administração de Empresas 59, no. 6 (2019): 379–88. http://dx.doi.org/10.1590/s0034-759020190604.

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ABSTRACT Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic resources. Information Management Capability (IMC) aims to provide the required unique insights for successful Big Data strategies. This study analyzes IMC as an imperfection agent in the market for strategic Big Data resources. The hypotheses were tested using a survey of 101 respondents an

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Zhou, Rong, and Angathevar Baskaran. "Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust." PLOS One 20, no. 4 (2025): e0322294. https://doi.org/10.1371/journal.pone.0322294.

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Live streaming e-commerce emphasizes the role of live streaming influencers and the dynamic interactions between viewers and live streaming influencers. Utilizing data collected from 400 questionnaires, this study delves into the mechanisms through which characteristics of live streaming influencers influence consumer purchase intentions, with a focus on consumer emotional trust as a mediating variable as well as consumer education level, age, perceived risk, and live-stream engagement as moderating factors. The findings indicate that the traits of live streaming influencers have a positive ef

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BALLCO, Petjon, Miguel I. GOMEZ, and Azucena GRACIA. "Consumers’ acceptability and sensory evaluation of a traditional local fresh potato variety." Spanish Journal of Agricultural Research 21, no. 2 (2023): e0105. http://dx.doi.org/10.5424/sjar/2023212-20076.

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Aim of study: This research explores consumers’ acceptance and sensory evaluation, and measures the willingness to pay (WTP) for the most important attributes of a locally grown fresh potato variety. Area of study: Aragon, Spain. Material and methods: Data were collected from two experiments. Experiment 1 (shopping stage) explored the product positioning and reveals consumers’ acceptance using three measurements: visual appearance rating, purchase intent, and WTP. Experiment 2 (consumption stage) corresponds to a sensory ranking task (e.g., taste, smell, texture) conducted at home

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Mainardes, Emerson Wagner, Diana Von Borell de Araujo, Sarah Lasso, and Daniel Modenesi Andrade. "Influences on the intention to buy organic food in an emerging market." Marketing Intelligence & Planning 35, no. 7 (2017): 858–76. http://dx.doi.org/10.1108/mip-04-2017-0067.

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Purpose The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market. Design/methodology/approach Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude

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Zhang, Mengyuan, Zhongyi Zhang, Junfeng Chen, Giuseppe T. Cirella, and Yi Xie. "Understanding and Mitigating the Purchase Intention of Medicines Containing Saiga Antelope Horn among Chinese Residents: An Analysis of Influencing Factors." Diversity 16, no. 1 (2024): 49. http://dx.doi.org/10.3390/d16010049.

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The unsustainable demand for wildlife and its derivatives poses a threat to global biodiversity, requiring attention and intervention. This study investigates the intent to purchase medicines containing saiga antelope horn among respondents in China. Drawing on an expanded theoretical framework rooted in a planned behavior model, and analyzing 576 valid data points collected through online research, this paper employs a structural equation model to consider influencing factors across six dimensions: attitude, subjective norm, perceived behavioral control, consumption experience, protective cog

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Sarhour, Kaoutar. "The Influence of Persuasion Knowledge Activation on Gen Z Purchase Decisions : A Comparative Analysis of User-Generated Content and Macro-Influencer Marketing." International Journal of Research and Innovation in Social Science IX, no. I (2025): 4965–76. https://doi.org/10.47772/ijriss.2025.9010383.

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This study investigates the factors influencing purchase intentions among Generation Z, focusing on the comparative impact of User-Generated Content (UGC) and Influencer Marketing, particularly macro-influencers (with 100,000 or more followers). The research is framed within the Persuasion Knowledge Activation (PKA) concept, derived from the Persuasion Knowledge Model (PKM), which examines how consumers identify and respond to marketing strategies. A survey of 340 participants aged 18 to 30 was conducted to analyze the effects of transparency, trust, and PKA on purchasing behavior. Results rev

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Lu, Feng. "Online shopping consumer perception analysis and future network security service technology using logistic regression model." PeerJ Computer Science 10 (January 15, 2024): e1777. http://dx.doi.org/10.7717/peerj-cs.1777.

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In order to understand consumer perception, reduce risks in online shopping, and maintain online security, this study employs data envelopment analysis (DEA) to confirm the relationship between evaluation and stimuli. It establishes a model of stimuli-organism response and uses regression analysis to explore the relationships among negative online shopping evaluations, consumer perception of risk, and consumer behavior. This study employs attribution theory to analyze the impact of evaluations on consumer behavior and assesses the role of perceived risk as a mediator. The independent variable

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Huang, Yi-Ting, and An-Di Gong. "“Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 3 (2024): 1682–98. http://dx.doi.org/10.3390/jtaer19030082.

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The diverse content of and ease of listening to podcasts have made podcasts popular, particularly during the COVID-19 pandemic. Advertisers have begun to recognize their marketing potential and are now hiring podcasters to recommend their products. This study sought to determine the factors influencing podcast commitment, parasocial interaction (PSI), and the intention to purchase podcaster-endorsed items. It was conducted in Taiwan with a sample size of 578 participants and an online questionnaire. Structural equation modeling and mediation analysis were applied to the collected data from the

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Xie, Linshan. "Using SWOT Analysis to Explore the Element That In-Game Advertising Affect People’s Purchase Intention." BCP Business & Management 43 (March 24, 2023): 219–25. http://dx.doi.org/10.54691/bcpbm.v43i.4642.

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In-game advertising (IGA) is a relatively new type of advertising that has evolved in recent years. It has received much attention from the advertising sector, and its success may be ascribed to its exceptional delivery effect. This research aimed to discover how IGA influences consumers' purchasing intentions. This article employed the Theory of Planned Behavior (TPB) and the SWOT analysis for further investigation. According to the findings of this study, the pertinence, diversity, and acceptability of commercials by consumers increase people's purchase intention. In contrast, its rigid form

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Liu, Chang, Chetan Sharma, Qiqi Xu, Claudia Gonzalez Viejo, Sigfredo Fuentes, and Damir D. Torrico. "Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses." Sensors 22, no. 6 (2022): 2158. http://dx.doi.org/10.3390/s22062158.

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This study aimed to evaluate the influence of origin information on Pinot Noir wine labels using eye-tracking and its associations with purchase intent, and hedonic and subconscious emotional responses. Two studies were carried out on untrained university staff and students aged 20–60 years old. Study 1 was conducted to assess consumers’ (n = 55; 55% males, and 45% females) self-reported and subconscious responses towards four design labels (with and without New Zealand origin name/script or origin logo) using eye-tracking and video analysis to evaluate emotions of participants. In study 2, pa

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Zheng, Lize. "A Study on Targeted Advertising Strategies for Virtual Goods on Social Media: Exploring Ways to Increase Consumers' Willingness to Purchase in Games." Communications in Humanities Research 63, no. 1 (2024): 48–55. http://dx.doi.org/10.54254/2753-7064/63/20242597.

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Social media platforms have become key channels for promoting game products and selling virtual goods, but how to develop effective advertising strategies, achieve precise targeting, and enhance users' purchase intent in the face of massive information and fierce market competition is a problem faced by both game developers and social media platforms. This study explores the advertising marketing strategies for game products' virtual goods on social media platforms, particularly by comparing the effects of official and unofficial promotional videos and constructing user profiles for precise ta

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Thomas, Rodney W., Jessica L. Robinson, Jessica L. Darby, Scott Cox, and Donnie F. Williams. "An experimental test of green management information system effects on carrier selection: weigh station and tollbooth bypass technology adoption." Journal of Transportation Management 29, no. 2 (2019): 7–22. http://dx.doi.org/10.22237/jotm/1572566520.

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In a highly competitive price-driven industry, carriers are continuously searching for opportunities to differentiate their offerings, minimize operational costs, and appeal to shippers. At the same time, environmental sustainability has evolved from being trendy jargon into a requirement for competitive supply chain management. It is at the intersection of these two modern topics that the current study identifies a new carrier selection attribute based on a specialized type of green management information system. We apply social exchange theory to hypothesize carrier price and green technolog

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Loudiyi, Hatim, Youssef Chetioui, and Hind Lebdaoui. "Economics of Electric Vehicle Adoption: An Integrated Framework for Investigating the Antecedents of Perceived Value and Purchase Intent." International Journal of Economics and Financial Issues 12, no. 5 (2022): 29–38. http://dx.doi.org/10.32479/ijefi.13328.

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Due to political instabilities, limited non-renewable resources and international conflicts, the energy industry has been subject to high volatilities in the last few years. This had negative effects on many developing economies, namely those importing most of their energy needs from other countries (i.e., Morocco). More recently, the high increases in energy prices have renewed interests and discussions related to the adoption of electric vehicles. The current study aims to examine Moroccan consumers’ perceptions and intentions to use electric cars (EV), an era marked by increasing cost of ga

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Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri, and Witoon Prinyawiwatkul. "Effect of Disclosed Information on Product Liking, Emotional Profile, and Purchase Intent: A Case of Chocolate Brownies Containing Edible-Cricket Protein." Foods 10, no. 8 (2021): 1769. http://dx.doi.org/10.3390/foods10081769.

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Edible insects, a sustainable and nutritious alternative to conventionally derived proteins, are unfamiliar to Westerners and often associated with negative sentiments. Edible-cricket protein (ECP) added to chocolate brownies (CB) [0% ECP = CBWO (without) vs. 6% w/w ECP = CBW (with)], and disclosed information [no ECP added = (−) vs. ECP with benefits = (+), ECP− and ECP+, respectively] yielded four CB treatments (CBWO−, CBWO+, CBW−, and CBW+). Subjects (n = 112 female and n = 98 male) rated liking, selected emotions before- and after-tasting, and determined consumption (CI) and purchase inten

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Ceder, Roine, and Oliver Eldegard. "The Sex Purchase Act: A Framework for Combating Prostitution." Science of Law 2021, no. 1 (2021): 7–16. http://dx.doi.org/10.55284/sol.v2021i1.73.

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The Swedish Sex Purchase Act was enacted in 1996, and the Swedish Government imposed a ban on the sale of sexual services in Sweden. This law is aimed at combating prostitution. The article aims to offer policy makers and scholars a comprehensive presentation of the evidence and a discussion of the methodological, political and theoretical challenges arising from this. The review is scope-oriented, aiming at mapping key concepts, main sources and types of evidence available within this research field. We identified peer-reviewed articles that addressed and contextualised Swedish prostitution p

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Murillo, Silvia, Ryan Ardoin, Evelyn Watts, and Witoon Prinyawiwatkul. "Effects of Catfish (Ictalurus punctatus) Bone Powder on Consumers’ Liking, Emotions, and Purchase Intent of Fried Catfish Strips." Foods 11, no. 4 (2022): 540. http://dx.doi.org/10.3390/foods11040540.

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Catfish are the predominant U.S. aquacultural product. However, byproducts from filleting, including bones that are high in calcium, typically go to waste or are sold as a low-valued feed. This research evaluated the potential use of catfish bone powder (CBP; 21.07% calcium) as a food ingredient. Catfish fillet strips were dredged with a breading mix (CBPM) containing 0% (0CBPM), 10% (10CBPM), and 20% (20CBPM) CBP before frying. Consumers (N = 211) evaluated sensory liking (nine-point hedonic scale) and attribute intensity (JAR scale), emotions (check-all-that-apply), and purchase intent (PI,

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Yılmaz, Cihan, Çivici Melek Ece Öncüer, Ecem Akay, and Ebru Bağçı. "Küresel Tüketim Kültürünün Tüketicilerin Konaklama Sektöründe Yerel Satın Alma Niyetine Etkisi: Kuşadası Uygulaması." Romaya Journal 2, no. 2 (2022): 29–42. https://doi.org/10.5281/zenodo.7296843.

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With this study, it is aimed to examine the positive and negative effects of the attitudes of the people under the influence of global consumption culture on the tendency to buy local touristic products in the accommodation sector and to reveal the factors associated with this trend. The research was carried out on the local people living within the borders of Kuşadası. The data of the research were obtained by using the questionnaire technique prepared with the Global Consumption Culture Scale consisting of 54 items and The Local Touristic Product Purchase Intention Scale consisting of 5 item

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Harwinda, Alfilonia, Akhmad Edhy Aruman, and Emilya Setyaningtyas. "FOMO's Impact on Consumer Loyalty: Beverage Industry Study in the Social Media Age." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 4 (2024): 390–411. https://doi.org/10.17576/jkmjc-2024-4004-22.

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This study investigates the rise of the brand ‘MIXUE’ that operates in the beverage sector, especially tea and ice cream-based drinks. They are known for their fresh tea products and unique ice cream variants. It explores the transient nature of hype in the franchise sector, particularly how the feeling of Fear of Missing Out (FOMO), driven by Social Media Marketing (SMM), product quality, value for money, and service quality, impacts customer loyalty and purchase intentions. Employing a deliberate sampling method, the research gathered data from 233 participants through questionnaires and ana

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Daellenbach, Kate, Rachael Kusel, and Michel Rod. "The ties that bind? Online musicians and their fans." Asia Pacific Journal of Marketing and Logistics 27, no. 2 (2015): 168–90. http://dx.doi.org/10.1108/apjml-08-2013-0095.

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Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via legal and illegal means. Design/methodology/approach – A quantitative approach was taken, gathering 352 responses from young adults via an online survey. Findings – Perceptions of interactivity and sincerity on musicians’ SNS are found to lead to stronger ties, enhancing the fan’s feeling of closeness to the musician, the fan’s inclination to spread positive word-of-mouth, and the time a fan spends on the si

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L, Jayalakshmi. "Fake Review Detection on Using Machine Learning on Online Product Selling Platform." International Journal for Research in Applied Science and Engineering Technology 10, no. 7 (2022): 3592–98. http://dx.doi.org/10.22214/ijraset.2022.45206.

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Abstract: The increasing popularity of online review systems motivates malevolent intent in competing sellers and service providers to manipulate consumers by fabricating product/service reviews. Immoral actors use Sybil accounts, Bot farms, and purchase authentic accounts to promote products and vilify competitors. Facing the continuous advancement of review spamming techniques, more research work is been carried out to assess the approaches explored to date to combat fake reviews, and regroup to define new ones. Fake reviews detection attracts many researchers’ attention due to the negative

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Kučinskas, Gedas. "Negative Effects of Revealing AI Involvement in Products: Mediation by Authenticity and Risk, Moderation by Trust in AI and Familiarity with AI." International Journal of Intelligent Systems and Applications in Engineering Vol. 12, No. 22s (2024) (2024): 1530–47. https://doi.org/10.5281/zenodo.13337499.

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Background:With artificial intelligence (AI) technologies developing at a rapid pace, there is increasing interest in learning how disclosed AI involvement affects customer perceptions and purchasing choices of AI generated products. This study aims toexplore the impact of AI involvement in product creation on consumer perceptions across different product categories. Materials and Methods:A series of experimental studies were conducted using three product types: books, e-books and print canvas. Participants were exposed to products with varying levels of AI involvement, and their perceptions o

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Tsawaab, Amallia Husnuts. "The Impact of Body Positivity in Fashion Advertising on Customer Perceptions and Purchase Intentions." International Journal of Multidisciplinary: Applied Business and Education Research 4, no. 8 (2023): 2769–84. http://dx.doi.org/10.11594/ijmaber.04.08.10.

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The fashion business is regarded as one of the most important industries in the world and contributes significantly to the world economy’s benefits. In the era of technology, applying the right management techniques for advertising is very important to succeed among commercial competitors in competitive markets. Even though advertising has so many positive effects, it also has a negative side, such as it could create unrealistic beauty and body standards due to the marketers using attractive, slender, and tall models which promotes the ideal body image in culture. The purpose of this research

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