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1

Marková, Jana. "Ocenění společnosti Nestlé Česko, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192477.

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The main goal of this diploma thesis is evaluation of the company Nestlé Česko, s.r.o. which refers to 31. 12. 2012. The valuation process is based on publicly available data such as annual reports of the company. The diploma thesis consists of two main part, theoretical and practical. The theoretical part provides explanation and description of methods and aproaches used in this particular valuation process. The practical part begins with company introduction, followed by strategic and financial analysis in order to analyze the environment and financial health of the company. After that the v
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Krajčová, Lucie. "Analýza mezinárodní značkové strategie společnosti Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16485.

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Nestlé belongs to leading food and beverages companies in the world for almost 140 years. Throughout the time of its existence it expanded geographically and broadened its product portfolio. Nowadays, Nestlé delivers its products to 130 markets worldwide and manages a wide portfolio of both food and nonfood products. To the success of Nestlé company contribute high-quality products based on long-term research and development, as well as accurate planning and strategic management decisions about launching new brands into the market and precise planning of brand expansion into international mark
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Silva, Gonçalo Nuno Bento da. "Auditoria energética à Nestlé Waters Direct Portugal." Master's thesis, Instituto Politécnico de Tomar, 2012. http://hdl.handle.net/10400.26/5778.

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Uma Auditoria Energética consiste no estudo das condições de utilização de energia de uma determinada instalação e na identificação de oportunidades de melhoria do desempenho energético da mesma, com o objetivo de reduzir o peso da fatura energética na estrutura de custos globais. A realização da Auditoria Energética às instalações contribui para a redução de custos, por permitir a caraterização da estrutura de consumo da instalação, a identificação e caraterização dos setores e/ou equipamentos com potencial de redução de consumo, identificação e quantificação das medidas para uma utili
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4

Smith, Yvonne. "Nestlé and the Global Water Governance Arena." Thesis, Stockholms universitet, Institutionen för naturgeografi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-144085.

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The future of global water supply and availability is one of the most important questions facing life on earth today, and experts agree that the most pressing angle to approach the question from is its governance. However, water represents one of the worlds broadest and most complex fields of governance due to its cross thematic and cross-boundary reach, as well as an increase in new actors through privatisation and transnational corporate influence.  In order to actively implement new governance approaches the current system, its actors, connections and influence strategies must be identified
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Marečková, Táňa. "Návrh mediálnej kampane vybraných výrobkov firmy Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11315.

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Hnízdilová, Lucie. "Inbound marketing společnosti Nestlé v oblasti kojenecké výživy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262199.

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This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. T
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Cincibusová, Jana. "Koncept HR business partnerství v českém prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205718.

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The diploma thesis deals with the concept of HR business partnerships in Czech companies. The aim of this thesis is to describe, analyze and evaluate the level of implementation of HR business partnering in selected companies. Theoretical section defines concept of product placement followed by look into its historical development. Practical section of this study presents executed research in two selected companies that have already implemented this concept. The chosen method is qualitative analysis based on interviews with company managers followed by evaluation, comparison and suggestions fo
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8

Stetsenko, Olena. "Política de concorrência na UE/Portugal : o caso Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7576.

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Mestrado em Economia Internacional e Estudos Europeus<br>O tema do presente trabalho passa pela política de concorrência em vigor na União Europeia e em Portugal. Começa por analisar as vantagens da concorrência para a economia, tentando perceber qual a lógica de um comportamento não concorrencial das empresas e dos Estados. Neste contexto, são apresentadas as principais linhas de força das políticas da concorrência europeias, ao proibirem os acordos anticoncorrenciais (em especial, as práticas de cartelização), os abusos de posição dominante nos mercados, as fusões e aquisições e as ajudas p
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Nováková, Eliška. "Znovuzavedení značky Nestlé Ricoré na český a slovenský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11822.

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This thesis handles the issue of Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market. The aim of this thesis was to describe the process of brandbuilding of the real fast mooving consumer good. In the theoretical part of the thesis I focused on the analysis and description of current situation of Nestlé Ricoré brand. In the practical part I proposed optimal strategy for relaunch of this brand.
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10

Netolická, Veronika. "The Analysis of the Nestlé Career Counselling Program for University Students and Graduates." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206968.

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The main goal of the thesis is to analyse the current situation of Nestlé Career Counselling program and make proposals which would lead to the increasing quality of this program. The thesis also stated to secondary aims. The thesis is structured into a theoretical and a practical part. The theoretical part of this thesis aims at mapping the theoretical background of Career Counselling. It is divided into two chapters. The First chapter describes the theoretical framework of Career Counselling including history of Career Counselling and Current Situation also describing the characteristics of
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Tichánková, Veronika. "Vývoj nového produktu jako projekt ve společnosti Nestlé Česko s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75455.

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My diploma thesis is about New product development procedure in Nestlé Česko, especially for confectionary products. Objective of the thesis is to map and evaluate the process of new product development in Nestlé Česko and give proposals for the improvement of the whole process. At the beginning I'm explaining the theory of project management, including terms like: project, project lifecycle, project management. Then in chapter 2 you can find metodology of project management, including the most known standards of project management. After that is the chapter regarding company Nestlé Česko and
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Kovář, Jiří. "Optimalizace manipulační techniky v podniku Nestlé Česko s.r.o., závod ZORA Olomouc." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262143.

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This thesis discusses the optimal way of material-handling equipment replacement at Nestlé Česko s.r.o., plant ZORA Olomouc. The theoretical part describes the issue of warehousing in general and focuses on the material-handling equipment and vehicles. The following analytical part focuses specifically on the company Nestlé Česko s.r.o., particularly the plant ZORA Olomouc with the foremost aim of analysing and optimising the current material-handling equipment.
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Isola, Giulia <1993&gt. "Brand positioning and Web communication: Nestlé Buona la Vita Case study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11850.

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In un mercato sempre più competitivo, è fondamentale per le aziende posizionarsi in modo da sopravvivere ed essere efficienti in termini di profitti e di brand values. Il posizionamento di brand è la strategia di marketing per eccellenza, è la chiave per il successo. Aver un buon posizionamento significa riuscire ad entrare nella mente dei consumatori in modo da essere percepiti come unici e differenti rispetto ai concorrenti. Nell’ultimo decennio, la rivoluzione digitale ha impattato fortemente sulle strategie aziendali. Inoltre, il cambiamento di stile di vita dei consumatori e il loro cresc
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Bendezú, Orlando, and Rosa Karen La. "Optimización de distribución indirecta de la división de helados de Nestlé Perú." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1454.

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La presente propuesta de tesis ha sido elaborada con la finalidad de optimizar la red de distribución indirecta de la división de helados de Nestlé Perú. Se entiende por distribución indirecta o venta indirecta al flujo de producto terminado desde el almacén central de Nestlé hacia sus clientes distribuidores, ubicados en distintas ciudades del Perú. El alcance del estudio comprende los procesos de almacenaje, transporte y distribución de los helados D’Onofrio para el canal de venta indirecta. El objetivo principal de su desarrollo es la optimización de los costos logísticos relacionados con
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Favaro, Marta <1992&gt. "Indian Consumer Behavior: The Case Study of Maggi Noodles and Nestlé India." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9257.

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“You are what you eat” is a common notion that characterizes the cultures worldwide. Starting from this phrase, we are going to describe the Indian Consumer Behavior with a particular interest in the case of Maggi Noodles, one of the most loved brand in India, by Nestlé. The first chapter explains the main characteristics of the emerging Indian market with the aim to understand why it is considered one of the most complex in the world. A relevant finding discovered is the following: There is no single India, by considering and contrasting both the consumers’ and market’s perspective. It is gi
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Oliveira, Caroline Pires de. "A responsabilidade social interna e o funcionário "cliente" - estudo de caso da Nestlé Portugal." Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2012. http://hdl.handle.net/10362/9454.

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17

Cornejo, Perales María Teresa, Bocanegra César Eduardo Lavado, Aucahuasi Bertha Nérida Triveño, and Gómez Liz Fiorella Vidal. "Plan estratégico de marketing para el lanzamiento de línea de chocolates orgánicos para Nestlé." Master's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9052.

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xii, 139 h. : il. ; 30 cm.<br>A nivel nacional como internacional, existe actualmente una creciente tendencia por el consumo de productos orgánicos. Esto se debe a que hay una mayor preocupación por parte de los consumidores respecto al cuidado de su nutrición y salud. Ello representa, desde luego, una oportunidad para desarrollar nuevos productos que mantengan una línea saludable dentro de sus características y atributos, y permite identificar un mercado potencial para ingresar, por ejemplo, una nueva línea de chocolates orgánicos, aprovechando que uno de los mejores granos de cacao org
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Moura, Elizangela Maria de [UNESP]. "Alimentos funcionais como estratégia de inovação na indústria de alimentos processados: o caso da Nestlé." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/153920.

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Submitted by ELIZANGELA MARIA DE MOURA null (lizangela_moura@hotmail.com) on 2018-05-08T17:59:12Z No. of bitstreams: 1 Disserta_Repositorio.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e421 (MD5)<br>Approved for entry into archive by Milena Maria Rodrigues null (milena@fclar.unesp.br) on 2018-05-10T12:30:15Z (GMT) No. of bitstreams: 1 moura_em_me_arafcl.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e421 (MD5)<br>Made available in DSpace on 2018-05-10T12:30:15Z (GMT). No. of bitstreams: 1 moura_em_me_arafcl.pdf: 1287858 bytes, checksum: 0b5308b1712aa5cea5396ef63655e
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Moura, Elizangela Maria de. "Alimentos funcionais como estratégia de inovação na indústria de alimentos processados : o caso da Nestlé /." Araraquara, 2016. http://hdl.handle.net/11449/153920.

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Orientador: Rogerio Gomes<br>Banca: Silvia Angélica Domingues de Carvalho<br>Banca: Sebastião Neto Ribeiro Guedes<br>Resumo: A inovação vem sendo inserida em diversos setores como fator fundamental para reposicionar empresas e países. O presente trabalho propõe um estudo analítico sobre o desenvolvimento de inovação e diferenciação de produto por parte da empresa suíça Nestlé, líder em estrutura e faturamento no mercado mundial da Indústria de Alimentos Processados (IAP), que vem investido desde 2000 no segmento de alimentos funcionais e desde 2011 vem se diversificando em direção a indústria
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Santos, Diogo Filipe Fernandes dos. "Aplicação da metodologia DMAIC na redução do stock de bens alimentares. Caso de estudo na Nestlé." Master's thesis, Faculdade de Ciências e Tecnologia, 2012. http://hdl.handle.net/10362/7701.

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Dissertação para obtenção do Grau de Mestre em Engenharia e Gestão Industrial<br>A crescente necessidade de redução de custos em todas as áreas das organizações obrigam-nas, cada vez mais, a adotar medidas que contribuam para este efeito. Tendo os stocks dos ativos de curto prazo um peso muito significativo numa organização, é necessário definir a melhor forma de, em simultâneo, satisfazer as necessidades dos clientes, manter o custo mínimo, e evitar a ocorrência de ruturas de stock. Entre as diversas metodologias existentes para implementar a melhoria contínua, a metodologia Definir, Medir, A
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Roldão, Cláudia Alexandra Azevedo Brites. "Melhoria do processo de armazenagem do armazém de matérias-primas e de embalagem da Nestlé Portugal." Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/15718.

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Mestrado em Gestão<br>O presente relatório de projeto de tese aborda o estudo da temática da gestão de armazéns, bem como o estudo de ferramentas de melhoria contínua. Nele, é apresentado um caso de estudo realizado na Nestlé Portugal – Fábrica de Avanca. Numa fase introdutória e preparatória ao projeto, foi realizado um trabalho de pesquisa e compreensão de conhecimentos base para definir quais os objetivos a alcançar e pontos de melhoria. Esta base serviu de pilar de conhecimento para o desenvolvimento do caso de estudo. O caso de estudo consistiu em analisar o sistema de armazenagem, tendo
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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.

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Mestrado Bolonha em Ciências Empresariais<br>No âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se
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Li, Rui. "Le management de la distribution multicanal : comprendre et analyser le phénomène d'intégration : le cas de la société Nestlé." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0159.

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Dans le contexte contemporain d’évolution rapide de la distribution et du e-commerce, la recherche s’inscrit dans le cadre d’une problématique générale articulée autour du thème de la distribution multicanal, et s’intéresse notamment au phénomène d’intégration en soulignant l’importance majeure d’une vision globale du management des différents canaux mobilisés par une entreprise. Circonscrite à une perspective BtoB, et positionnée du point de vue de l’entreprise, nous avons tenté de répondre cette question centrale : comment les entreprises industrielles de type multicanal doivent-elles intégr
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Kropáček, Matěj. "Ocenění podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-161906.

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The diploma thesis is concerning the problematic of business valuation of Nestlé Česko. The estimated value of the company refers to 31. 12. 2012. Within business valuation, diploma thesis comprises several analyses such as SWOT analysis, PEST analysis, Porter five forces analysis and financial analysis. The yield method of discounted free cash flow to the firm (FCFF) was applied to the business valuation. The comparison of company Nestlé Česko with its closest competitor in terms of basic financial indicator is also a part of business valuation. The financial plan and discount rate are set up
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Teixeira, Ana Rute Loureiro. "A escolha de mercados nacionais para o lançamento de produtos certificados de comércio justo por multinacionais: Nestlé e Starbucks." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2009. http://hdl.handle.net/10400.5/3408.

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Mignon, Ingrid, and Hui He. "The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2740.

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<p>Background: As Porter’s diamond (1990) suggested, the business environment highly influences firms’ strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national level, companies multiply customer surveys in order to reach their expectati
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Guerrero, Jimenez Kelen Mariel, and Chapoñan Maria Angelica Veliz. "Relación del compromiso y el desempeño laboral de los trabajadores de la distribuidora Aga Nestlé en la ciudad de Jaén." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2484.

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La presente investigación tiene como finalidad determinar la relación del compromiso de los trabajadores en su desempeño laboral de la Distribuidora Aga Nestlé en la ciudad de Jaén, debido a que se identificó dos variables, siendo estas el compromiso y desempeño laboral, por lo cual se analizó los factores que influyen en el comportamiento de los trabajadores, así como sus necesidades que presentan durante su función laboral, se desarrolló en base al Modelo Tridimensional de Meyer y Allen. Para lo cual se empleó un enfoque cuantitativo que permitió examinar los datos de manera numérica así com
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Dreyer, Bianca Marder. "Relações Públicas na gestão das estragégias de comunicação organizacional na sociedade digitalizada: um estudo de caso da Nestlé Brasil S/A." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-13112014-111159/.

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Esta dissertação de mestrado propõe uma reflexão sobre o posicionamento da atividade de relações públicas na gestão das estratégias de comunicação organizacional na sociedade digitalizada. Nosso objetivo é analisar a viabilidade da proposta de um modelo de comunicação integrada digital como elemento norteador das estratégias de comunicação nas empresas contemporâneas. Para isso, verificamos se a Nestlé Brasil S/A apresenta a variável interação em sua presença nas plataformas digitais e se existe algum modelo de comunicação integrada digital que norteia sua estratégia de comunicação. Para que e
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Touma, Denise. "En kopp inkapslat kaffe : En varumärkesanalys av Nespresso ur ett konsumentperspektiv." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77640.

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Hur uppfattas Nespressos varumärke av deras konsumenter? Hur skiljer sig konsumenternas uppfattningar ifrån Nespressos uppfattningar om sig själva? Upplevs varumärket som det är tänkt att göra? Anser konsumenterna att Nespressos lyckats med sitt varumärkesarbete? Att arbeta med varumärkesuppbyggande process kan anses vara omfattade och komplext. Varumärkesarbete består av flera olika delar som måste samspela och arbeta för att skapa en helhet. Reklam är även en viktig del i att skapa mening i konsumenternas medvetande. Detta utgör utgångspunkten för denna uppsats. För att kunna besvara frågorn
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Marmier, Pascal. "Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/44434.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.<br>Includes bibliographical references (p. 163-167).<br>Sustainability has become an important management issue as an increasing number of corporate executives realize their companies are facing a period of disruptive change. Moving away from whether to act or not, most companies are now focusing on how to implement sustainability into their activities. This thesis explores the complexity of adapting current operations to more sustainable practices. The starting hypothesis is that corporate sustainability
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Sundberg, Thom, and Lamare Philippe Viel. "Creating Shared Value: Ett nytt fenomen eller en naturlig utveckling av Corporate Social Responsibility? : En fallstudie av Länsförsäkringar Bergslagen." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12461.

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CHOBANOVA, Yordanka. "MNEs in the CEECs : shaping the microeconomic architecture of states in the context of EU integration : the cases of Unilever, Nestlé and InBev." Doctoral thesis, European University Institute, 2007. http://hdl.handle.net/1814/10461.

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Defence date: 13 December 2007<br>Examining Board: Prof. Martin Rhodes, (University of Denver/EUI) ; Prof. Colin Crouch, (Warwick Business School) ; Prof. Rajneesh Narula, (Reading Business School) ; Prof. Mladen Velev, (Technical University Sofia)<br>PDF of thesis uploaded from the Library digital archive of EUI PhD theses<br>Using Systems of Innovation Approach (SI) and International Business (IB) literature, this dissertation analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). MNEs are discussed as they link the economy of the host cou
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Henriksson, Sebastian, Armin Hodjikj, and Dinkova Evgeniya Ognyanova. "Corporate Social Responsibility and Culture : A Study of European Multinational Corporations’ adaptation of Community Involvement Practices." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18600.

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Corporate social responsibility (CSR), which has emerged as a global trend, has gained increased focus in the everyday media and among practitioners on the political agenda. CSR has also risen as an important research topic in the field of organization. This study investigates European multinational corporations’ tendencies to adapt CSR policies and practices, or more specifically corporate community involvement, to different national cultures. The paper explores if/how and why companies with subsidiaries in different countries differentiate CSR policies. Theories of culture are used to analyz
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Madeira, Francisco Gomes Pereira da Silva. "Inovação e lançamento de novos produtos no mercado alimentar : plano de marketing para o lançamento de um novo produto da marca Maggi da Nestlé Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10435.

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Mestrado em Ciências Empresariais<br>O trabalho de projeto aqui apresentado tem como objetivo criar um output final, neste caso um plano de marketing, que sirva de guideline para futuros lançamentos de novos produtos. Apesar de existirem vários autores a abordar a temática de inovação e lançamento de novos produtos, existe uma lacuna no que concerne à ligação deste tema com o planeamento e definição de estratégias de Marketing que suportem a fase mais crucial do ciclo de vida do produto, o lançamento para o mercado. Este projeto conjuga a vertente teórica com a vertente prática, ao apresentar
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Muñoz, Mendoza Verónica. "Estrategia para la gestión integral de recursos humanos basada en el modelo de competencias para la planta elaboradora de productos culinarios deshidratados de Nestlé Chile S.A." Tesis, Universidad de Chile, 2007. http://www.repositorio.uchile.cl/handle/2250/102927.

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Gilmore, Daniel. "Another Brick in the Wall: Public Space, Visual Hegemonic Resistance, and the Physical/Digital Continuum." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/91.

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In this thesis I will demonstrate that there is a similarity between the use of physical walls and digital walls as means of ideological dissemination by power structures as well as socio-political protesters. Also, I will show that their use in this manner not only changes the way that both function ideologically, but also changes the environment that these walls are created/exist in as well. The first case study will analyze Banksy’s employment of carnivalesque graffiti as a means of protest. The second case study will analyze the use of digital public space and “walls” created within social
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Krejčová, Jitka. "Vliv zavedení konceptu Corporate Social responsibility a Creaiting Shared Value na spotřební chování zákazníků ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193380.

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This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the
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Herrera-Bellido, Mariana. "“El audiovisual como herramienta de comunicación publicitaria. La producción audiovisual del spot Amazonas de la campaña navideña El gran retablo de D’onofrio para la marca panetón D’onofrio de Nestlé Perú”." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5111.

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Keita, Yaya. "Marketing v Mali." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76427.

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This thesis deals with marketing policies, which companies in Mali commonly implement and what should they properly execute to achieve their business goals. It is characterized by access to the use of marketing tools of local and foreign companies, accompanied by his criticism. The thesis has three basic parts. The first part deals with the marketing environment, in which ongoing implementation of marketing activities in Mali is described. This section should help potential companies to understand Malian culture, its demographic structure, economic situation, political system and business envi
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Gonçalves, Carla Alexandra. "A obra do escultor e ensamblador maneirista Gaspar Coelho "mestre que foy desta arte principal nestes tempos, neste reyno"." Master's thesis, Instituições portuguesas -- UC-Universidade de Coimbra -- -Faculdade de Letras -- -Instituto de História de Arte, 1995. http://dited.bn.pt:80/29811.

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Plotnikov, Dimitri [Verfasser]. "NESTML - die domänenspezifische Sprache für den NEST-Simulator neuronaler Netzwerke im Human Brain Project / Dimitri Plotnikov." Aachen : Shaker, 2018. http://d-nb.info/1159835985/34.

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Biver-Pettinger, Francoise. "Evangeliar. Aarbechtsgrupp "Iwwersetzung vun der Bibel op Lëtzebuergesch" (2009) : Luxembourg : Archevêché / Saint-Paul : considérations historiques, théologiques et exégétiques appliquées à la traduction de l'évangéliaire en luxembourgeois." Thesis, Strasbourg, 2015. http://www.theses.fr/2015STRAK013/document.

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En 2009 fut édité l’Evangeliar, la première traduction en luxembourgeois des évangiles lus pendant la liturgie de l’Église latine. Dans l’introduction, la présente thèse décrit le contexte historique, ecclésial et national, et la situation des langues dans laquelle les fidèles catholiques ont pratiqué leur religion de 1815 à nos jours. Ensuite, cette étude s’enquiert de l’influence de l’institution Église sur les traductions bibliques liturgiques actuelles, y compris l’Evangeliar. Cette influence peut s’exercer par le Magistère, par la tradition scripturaire ou par l’usage liturgique.Dans le d
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Hall, Zachary J. "The neuroethology and evolution of nest-building behaviour." Thesis, University of St Andrews, 2014. http://hdl.handle.net/10023/5542.

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A surge of recent work elucidating a role for learning and memory in avian nest-building behaviour has challenged the long-standing assumption that nest building develops under genetic control. Whereas that work has been addressed at describing the cognitive mechanisms underpinning nest-building behaviour, almost nothing is known about either the neurobiological processes controlling nest building or the selection pressures responsible for the diversity in avian nest-building behaviour. Here, I sought to identify both the neural substrates involved in nest-building behaviour and some of those
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Carvalho, Alessandra Izabel de. "Nestor Vitor." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24625.

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Andrade, Carla Andreia Rosa Duarte Teixeira de. "Nestum vs private labels: a renewed identity for Nestum." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10284.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research has the main goal to recommend a renewed brand identity for Nestum, the leader in the milk&cereals’ segment, to face the growing competition of private labels in this segment which are gaining market share at Nestum expense. To reach this renewed identity a detailed market analysis including nutritional information of products will be performed, including also the brand audit and the brand image collection of the different
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O'Connor, Stephanie A. "The nesting ecology of bumblebees." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20348.

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Bumblebees have undergone dramatic declines both in Britain and further afield during the last century. Bumblebees provide a crucial pollination service to both crops and wild flowers. For these reasons, they have received a great deal of research attention over the years. However, the ecology of wild bumblebee nests and the interactions between nests and other species, particularly vertebrates has been somewhat understudied. This is largely due to the difficulty in finding sufficient nests for well replicated study and a lack of appropriate methods of observation. Here, methods for locating b
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Dolliver, Darrell. "Nested Well Plasma Traps." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2647/.

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Criteria for the confinement of plasmas consisting of a positive and negative component in Penning type traps with nested electric potential wells are presented. Computational techniques for the self-consistent calculation of potential and plasma density distributions are developed. Analyses are presented of the use of nested well Penning traps for several applications. The analyses include: calculations of timescales relevant to the applications, e.g. reaction, confinement and relaxation timescales, self-consistent computations, and consideration of other physical phenomenon important to the
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Nunes, Filipa de Sena Campas. "Nestle: a marketing plan for a healthy low fat yogurt." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9503.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>For a company who aims to be the “world’s leading nutrition, health and wellness company”, Nestlé reveals a surprising weak presence in the health segment in the Portuguese yogurt market. Today consumers are looking for products aligned with a healthy lifestyle while maintaining taste and pleasure. Nutraceutical food industry is growing as health awareness rises, especially on the dairy sector. Therefore, it is crucial for Nestlé to posi
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Šochová, Iveta. "Audit webových stránek a jejich vliv na konkurenceschopnost společnosti Nestle." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162512.

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Abstract The main purpose of this thesis is to analyse websites and Facebook profiles of chosen brands of Nestlé company and their competition. This thesis is divided into two parts - theoretical and practical. The theoretical part deals with basics of methodology of evaluating websites and Facebook profiles and consists of following parts: graphics and design of websites, visibility on the internet, SEO, information, technical solutions, applicabillity, accessibility and Facebook. All these parts are essential for assessment methodology. The practical part contains the assessment itself accor
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Torsello, Marina. "Demand planning in Nestlè italiana: da NEFOR ad APO/DP." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2009. http://amslaurea.unibo.it/715/.

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