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1
Marková, Jana. "Ocenění společnosti Nestlé Česko, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192477.
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The main goal of this diploma thesis is evaluation of the company Nestlé Česko, s.r.o. which refers to 31. 12. 2012. The valuation process is based on publicly available data such as annual reports of the company. The diploma thesis consists of two main part, theoretical and practical. The theoretical part provides explanation and description of methods and aproaches used in this particular valuation process. The practical part begins with company introduction, followed by strategic and financial analysis in order to analyze the environment and financial health of the company. After that the value drivers are planned and on this basis the financial plan for the period 2013 -- 2017 is formulated. The financial plan is key for evaluation of the company using the combination of DCF entity method and the EVA method.
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Krajčová, Lucie. "Analýza mezinárodní značkové strategie společnosti Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16485.
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Nestlé belongs to leading food and beverages companies in the world for almost 140 years. Throughout the time of its existence it expanded geographically and broadened its product portfolio. Nowadays, Nestlé delivers its products to 130 markets worldwide and manages a wide portfolio of both food and nonfood products. To the success of Nestlé company contribute high-quality products based on long-term research and development, as well as accurate planning and strategic management decisions about launching new brands into the market and precise planning of brand expansion into international markets. The objective of this diploma thesis is to analyse strategies, which Nestlé company uses for successful managing of international, regional and local brands.
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Silva, Gonçalo Nuno Bento da. "Auditoria energética à Nestlé Waters Direct Portugal." Master's thesis, Instituto Politécnico de Tomar, 2012. http://hdl.handle.net/10400.26/5778.
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Uma Auditoria Energética consiste no estudo das condições de utilização de energia de uma
determinada instalação e na identificação de oportunidades de melhoria do desempenho
energético da mesma, com o objetivo de reduzir o peso da fatura energética na estrutura de
custos globais.
A realização da Auditoria Energética às instalações contribui para a redução de custos, por
permitir a caraterização da estrutura de consumo da instalação, a identificação e
caraterização dos setores e/ou equipamentos com potencial de redução de consumo,
identificação e quantificação das medidas para uma utilização racional da energia.
Este projeto foi elaborado principalmente com conhecimentos adquiridos ao longo do
Mestrado em Manutenção Técnica de Edifícios e um vasto trabalho de recolha e tratamento
de toda a informação recolhida nas instalações da Nestlé Waters Direct Portugal.
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Smith, Yvonne. "Nestlé and the Global Water Governance Arena." Thesis, Stockholms universitet, Institutionen för naturgeografi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-144085.
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The future of global water supply and availability is one of the most important questions facing life on earth today, and experts agree that the most pressing angle to approach the question from is its governance. However, water represents one of the worlds broadest and most complex fields of governance due to its cross thematic and cross-boundary reach, as well as an increase in new actors through privatisation and transnational corporate influence. In order to actively implement new governance approaches the current system, its actors, connections and influence strategies must be identified. This study combines three theoretical and methodological approaches to study our current global water governance structure: Neo-Gramscian, Network analysis and Policy Entrepreneurship. The Neo-Gramscian influence theory is used to identify 3 types of connections between actors. The resulting data is then used for network analysis to identify the key actors within the field. Once these key actors have been identified, all Nestlé (as a case study for transnational corporations) connections to said actors and the field of water governance have been highlighted under the combined theoretical lenses of Neo-Gramscian influence and Policy Entrepreneurial strategies. These three theories are used in conjunction for several reasons: All three theories represent a different perspective of analysing the decentralised, large scale governance of a complex system. While network analysis allows for the visual representation of the governance “space” and for the identification of key actors and their connections, the Neo-Gramscian and policy entrepreneur approaches give insight into how these connections might be used and created in order to lead to a position of influence within the system. The results show a list of 42 key actors to whom Nestlé has a large number of self-reported connections across all 3 influence types. It further shows that Nestle actively uses at least 3 of the 4 entrepreneurial strategies on some of these connections. This suggests that Nestlé may have some significant influence in global water governance. The study is also a proof of concept for the synthesis of the three complementary theories.
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Marečková, Táňa. "Návrh mediálnej kampane vybraných výrobkov firmy Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11315.
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Hnízdilová, Lucie. "Inbound marketing společnosti Nestlé v oblasti kojenecké výživy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262199.
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This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. The following section deals with the supervision and marketing regulation both in international and the European law. The final chapter of the first part emphasizes on philosophy of inbound marketing. The second part is introduced by outlining the current situation both on global and the Czech market of infant formula. Then, attention is focused on Nestlé. Its introduction is followed by analysis of company's inbound marketing strategy which is then evaluated. For this purpose, analysis of the effectiveness of marketing tools is made with regard to strategic goals of the company.
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Cincibusová, Jana. "Koncept HR business partnerství v českém prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205718.
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The diploma thesis deals with the concept of HR business partnerships in Czech companies. The aim of this thesis is to describe, analyze and evaluate the level of implementation of HR business partnering in selected companies. Theoretical section defines concept of product placement followed by look into its historical development. Practical section of this study presents executed research in two selected companies that have already implemented this concept. The chosen method is qualitative analysis based on interviews with company managers followed by evaluation, comparison and suggestions for improvement of the whole concept of HR business partnerships. Key words HR business
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Stetsenko, Olena. "Política de concorrência na UE/Portugal : o caso Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7576.
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Mestrado em Economia Internacional e Estudos EuropeusO tema do presente trabalho passa pela política de concorrência em vigor na União Europeia e em Portugal. Começa por analisar as vantagens da concorrência para a economia, tentando perceber qual a lógica de um comportamento não concorrencial das empresas e dos Estados. Neste contexto, são apresentadas as principais linhas de força das políticas da concorrência europeias, ao proibirem os acordos anticoncorrenciais (em especial, as práticas de cartelização), os abusos de posição dominante nos mercados, as fusões e aquisições e as ajudas públicas indevidas. A título de exemplo, analisa-se um caso concreto de política de concorrência em Portugal o "Caso Nestlé", que se insere numa prática anticoncorrencial de abuso de posição dominante, através do qual se pode melhor compreender a intervenção da entidade reguladora da concorrência (Autoridade da Concorrência).
This paper deals with competition policy both in the European Union and in Portugal. It analyses the benefits of competition to the economy and it investigates why enterprises and States adopt non-competitive behaviors. To this purpose, it presents the main European competition policy tenets: prohibition of anti-competitive agreements (cartels), of abuse of dominant position, of mergers and acquisitions and of illegal State aids. A specific example of competition policy in Portugal "the Nestlé Case" is developed in this context. The case illustrates an anti-competitive practice of abuse of dominant position and enables us to understand the intervention of the Portuguese Competition Authority.
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Nováková, Eliška. "Znovuzavedení značky Nestlé Ricoré na český a slovenský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11822.
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This thesis handles the issue of Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market. The aim of this thesis was to describe the process of brandbuilding of the real fast mooving consumer good. In the theoretical part of the thesis I focused on the analysis and description of current situation of Nestlé Ricoré brand. In the practical part I proposed optimal strategy for relaunch of this brand.
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Netolická, Veronika. "The Analysis of the Nestlé Career Counselling Program for University Students and Graduates." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206968.
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The main goal of the thesis is to analyse the current situation of Nestlé Career Counselling program and make proposals which would lead to the increasing quality of this program. The thesis also stated to secondary aims. The thesis is structured into a theoretical and a practical part. The theoretical part of this thesis aims at mapping the theoretical background of Career Counselling. It is divided into two chapters. The First chapter describes the theoretical framework of Career Counselling including history of Career Counselling and Current Situation also describing the characteristics of Generation Y. The Second chapter describes Types of Career Counselling concentrating on Institutional and Corporate Career Counselling. The Practical part is also divided into two chapters. First the company Nestlé is described, including also the history and Nestlé needs youth initiative. The Last chapter deals with Nestlé Counselling, the development of the program is mapped and analysed. Furthermore, the analysis of statistical date and students´ survey were conducted. Finally, the SWOT analysis of the program is done and there have been made proposals for the year 2016.
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Tichánková, Veronika. "Vývoj nového produktu jako projekt ve společnosti Nestlé Česko s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75455.
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My diploma thesis is about New product development procedure in Nestlé Česko, especially for confectionary products. Objective of the thesis is to map and evaluate the process of new product development in Nestlé Česko and give proposals for the improvement of the whole process. At the beginning I'm explaining the theory of project management, including terms like: project, project lifecycle, project management. Then in chapter 2 you can find metodology of project management, including the most known standards of project management. After that is the chapter regarding company Nestlé Česko and its characteristics. In practical part of the thesis I'm describing New product development procedure in Nestlé Česko and at the end of diploma thesis there are my proposals to improvement of New product development procedure in Nestlé Česko.
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Kovář, Jiří. "Optimalizace manipulační techniky v podniku Nestlé Česko s.r.o., závod ZORA Olomouc." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262143.
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This thesis discusses the optimal way of material-handling equipment replacement at Nestlé Česko s.r.o., plant ZORA Olomouc. The theoretical part describes the issue of warehousing in general and focuses on the material-handling equipment and vehicles. The following analytical part focuses specifically on the company Nestlé Česko s.r.o., particularly the plant ZORA Olomouc with the foremost aim of analysing and optimising the current material-handling equipment.
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Isola, Giulia <1993>. "Brand positioning and Web communication: Nestlé Buona la Vita Case study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11850.
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In un mercato sempre più competitivo, è fondamentale per le aziende posizionarsi in modo da sopravvivere ed essere efficienti in termini di profitti e di brand values. Il posizionamento di brand è la strategia di marketing per eccellenza, è la chiave per il successo. Aver un buon posizionamento significa riuscire ad entrare nella mente dei consumatori in modo da essere percepiti come unici e differenti rispetto ai concorrenti.
Nell’ultimo decennio, la rivoluzione digitale ha impattato fortemente sulle strategie aziendali. Inoltre, il cambiamento di stile di vita dei consumatori e il loro crescente bisogno di interagire direttamente con le aziende, hanno fatto sì che si creino sinergie tra posizionamento offline e online.
In questo contesto, una particolare attenzione viene rivolta al settore alimentare. Fondamentale è l’utilizzo del web per il posizionamento di alcuni brand nel food sector, soprattutto in un periodo in cui le abitudini alimentari sono in continua evoluzione. Nuovi trend alimentari stanno influenzando il comportamento di acquisto di milioni di consumatori e ciò costituisce una grande opportunità sia per le piccole che per le grandi aziende.
Nestlé, azienda multinazionale leader nel food&beverage, ha adottato strategie di posizionamento digitali per posizionarsi nel campo della nutrizione, salute e benessere. Quest’ultimo fine è ottenuto grazie a Nestlé Buona la Vita e la relativa pagina social. In tale ottica, un’attenta analisi sulla comunicazione web sarà condotta per comprendere meglio quale sia la migliore strategia per raggiungere un buon posizionamento coerente con gli obiettivi.
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Bendezú, Orlando, and Rosa Karen La. "Optimización de distribución indirecta de la división de helados de Nestlé Perú." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1454.
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La presente propuesta de tesis ha sido elaborada con la finalidad de optimizar la red de distribución indirecta de la división de helados de Nestlé Perú. Se entiende por distribución indirecta o venta indirecta al flujo de producto terminado desde el almacén central de Nestlé hacia sus clientes distribuidores, ubicados en distintas ciudades del Perú.
El alcance del estudio comprende los procesos de almacenaje, transporte y distribución de los helados D’Onofrio para el canal de venta indirecta. El objetivo principal de su desarrollo es la optimización de los costos logísticos relacionados con el almacenaje, el transporte y la distribución de los productos terminados, brindando el nivel de servicio deseado a los distribuidores a nivel nacional, lo cual, en conjunto, permite asegurar la continuidad de la cadena de suministro de la compañía.
El desarrollo de la propuesta está basado en: el diagnóstico de la situación actual de la cadena de abastecimiento de la división de helados; la presentación de alternativas de mejora de los procesos de almacenamiento, transporte y distribución de helados; la justificación cualitativa y cuantitativa de cada proyecto planteado, y conclusiones relacionadas con la implementación del proyecto integral elegido.
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Favaro, Marta <1992>. "Indian Consumer Behavior: The Case Study of Maggi Noodles and Nestlé India." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9257.
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“You are what you eat” is a common notion that characterizes the cultures worldwide.
Starting from this phrase, we are going to describe the Indian Consumer Behavior with a particular interest in the case of Maggi Noodles, one of the most loved brand in India, by Nestlé. The first chapter explains the main characteristics of the emerging Indian market with the aim to understand why it is considered one of the most complex in the world. A relevant finding discovered is the following: There is no single India, by considering and contrasting both the consumers’ and market’s perspective. It is given a general perspective of Indian Consumer Behavior by following the concept that “Consumer India offers as much pain as gain” (Bijapurkar, 2008). Moreover, the main Indian values are mentioned with some examples: family orientation, saving orientation, child centrality and food habits. In particular, an entire paragraph is dedicated to better understanding the diverse food and eating habits in the Indian culture. Another interesting aspect discussed is the consumer health from an Indian perspective. In the ancient times, Indian believed that “Everything that exists in the universe, the macrocosm, exists in the microcosm of the human body”. However, due to the changing lifestyle, they have replaced the fresh and healthy food made by their labour intensive preparation, with the ready to eat food which is considered more convenient and tasty. Going ahead with the business case, 2015 has been an unexpected year for Nestlé India. Maggi Noodles, which is a product that is in the Indian hearts, was recalled from the market. FSSAI took a sample from a retail shop in UP (Uttar Pradesh) and after some test analysis, it has been discovered that the product had inside MSG (Monosodium Glutamate) and quantity of lead, both beyond the permissible limits. Thanks to the interview with the Marketing Manager of Nestlé India, it has been possible to see the way in which the Company has worked on the Maggi brand over the years. Moreover, it is dedicated a section for getting why the advertisement in India targets the children and why the micro package is common in the Indian consumption pattern. Finally, through the questionnaires and the interviews taken in loco at IIM Lucknow (India), we have analyzed the behavior of the consumers during and after the controversy by segmenting the market into students and workers. How much important is eating healthy food in their daily life? Did they switch to another brand? Are they still eating Maggi?
Through a quantitative and a qualitative analysis, we are going to report the results of this study that have been statistically tested by using the t-test tool.
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Oliveira, Caroline Pires de. "A responsabilidade social interna e o funcionário "cliente" - estudo de caso da Nestlé Portugal." Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2012. http://hdl.handle.net/10362/9454.
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Cornejo, Perales María Teresa, Bocanegra César Eduardo Lavado, Aucahuasi Bertha Nérida Triveño, and Gómez Liz Fiorella Vidal. "Plan estratégico de marketing para el lanzamiento de línea de chocolates orgánicos para Nestlé." Master's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9052.
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xii, 139 h. : il. ; 30 cm.A nivel nacional como internacional, existe actualmente una creciente tendencia por el consumo de productos orgánicos. Esto se debe a que hay una mayor preocupación por parte de los consumidores respecto al cuidado de su nutrición y salud. Ello representa, desde luego, una oportunidad para desarrollar nuevos productos que mantengan una línea saludable dentro de sus características y atributos, y permite identificar un mercado potencial para ingresar, por ejemplo, una nueva línea de chocolates orgánicos, aprovechando que uno de los mejores granos de cacao orgánico en el mundo se produce en el Perú, específicamente en el distrito de Mazamari, en la región Junín, en el centro oeste del Perú, el cual es valorado en los mercados internacionales por su atributo diferenciador de ser un cacao fino de aroma. Para lanzar esta nueva línea de chocolates orgánicos en el mercado peruano, se ha elaborado un Plan de marketing, el cual se ejecutaría a través de la empresa Nestlé, con el propósito de registrar una nueva marca dentro del portafolio de marcas de chocolates que actualmente maneja dicha empresa. Cabe destacar que se ha elegido a Nestlé por su posición de líder en el mercado peruano en el rubro de la chocolatería y confitería, asimismo por su experiencia en acciones de responsabilidad social, pues también con este plan se busca generar un impacto social en la comunidad de Mazamari haciendo uso de una parte de las utilidades obtenidas. La nueva marca de los chocolates orgánicos llevará el nombre de “Pachi” que, en quechua significa ´Gratitudˋ, e irá acompañada del slogan “Placer que hace bien”, pues hace bien tanto a los consumidores como a la comunidad de Mazamari y al medio ambiente. A nivel financiero, el proyecto es viable ya que genera un VAN de S/ 1’183,097.26, y una TIR de 36.55% para el período 2018-2020, además de los beneficios sociales a los que accederán los pobladores de Mazamari
Nowadays, there is a growing trend for the consumption of organic products both nationally and internationally, due to a greater concern from consumers about the care of their nutrition and health. This represents an opportunity to develop new products that keep this line healthy within its attributes, therefore a potential market has been identified to introduce a new line of organic chocolates in the peruvian market, taking advantage that one of the best grains of cocoa in the world is produced in the district of Mazamari in Junin, and are highly valued at international markets for their distinguishing attribute of being a fine aroma cocoa. To launch the new line of organic chocolates to the peruvian market, a Marketing plan has been developed and would be carried out through the company Nestlé, which would work as a new brand within the portfolio of chocolate brands currently run by the company. This company was chosen because of its position as leader in the Peruvian chocolate and confectionery market and also for its experience in social responsibility actions, as it seeks to generate a social impact in the town of Mazamari with part of the profits obtained. The new brand for the organic chocolates will be “Pachi” which means ‘gratitude’ in quechua and will be accompanied by the slogan "Place que hace bien", because it is beneficial for consumers, the community of Mazamari and the environment. At the financial level, the project is viable since it generates a NPV of S/1'183,097.26, and a IRR of 36.55% for the period 2018-2020 in addition to the social benefits in the community of Mazamari
Tesis
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Moura, Elizangela Maria de [UNESP]. "Alimentos funcionais como estratégia de inovação na indústria de alimentos processados: o caso da Nestlé." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/153920.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
A inovação vem sendo inserida em diversos setores como fator fundamental para reposicionar empresas e países. O presente trabalho propõe um estudo analítico sobre o desenvolvimento de inovação e diferenciação de produto por parte da empresa suíça Nestlé, líder em estrutura e faturamento no mercado mundial da Indústria de Alimentos Processados (IAP), que vem investido desde 2000 no segmento de alimentos funcionais e desde 2011 vem se diversificando em direção a indústria farmacêutica por meio da criação de duas organizações, uma se refere a Nestlé Ciência da Saúde S.A., onde são desenvolvidos produtos voltados à saúde e a outra diz respeito ao Instituto de Ciências da Saúde da Nestlé, no qual são desenvolvidas pesquisas de biotecnologia para analisar DNA humano e assim oferecer produtos personalizados. O objetivo do estudo é investigar os principais fatores que levaram essa gigante em alimentos se diversificar em direção à indústria farmacêutica para promover inovação de produto, traduzidos aqui como alimentos voltados à saúde. Isso significa observar as características e determinantes da inovação da Nestlé, durante as duas últimas décadas, a fim de analisar a existência de uma relação entre a inovação de produto na forma de alimentos funcionais e a tendência dessa grande empresa de alimentos processados em se diversificar em direção à indústria farmacêutica como forma de competição; bem como, identificar o impacto da inovação do produto sobre sua quantidade de vendas, lucros e participação no mercado mundial e no Brasil. A literatura recente mostra que o ciclo de vida do produto da Indústria de Alimentos Processado vem sendo reduzido pela introdução de inovações, muitas voltadas para a diferenciação, mas, também, algumas que parecem estar consolidando uma nova trajetória tecnológica para a indústria.
Innovation has been inserted in varioussectors as a key factor to reposition companies and countries. This paper proposes an analytical study about the development of innovation and differentiation of product by the Swiss company Nestlé, leader in structure and sales in the global market for Processed Foods Industry, which since 2000 has invested in the functional food segment and since 2011 has diversified towards the pharmaceutical industry through the creation of two organizations: the first one refers to Nestlé health Science SA, where are developed products aimed at health, and the second one concerns to the health Sciences Institute of Nestle where biotechnology research is designed to analyze human DNA and thus offer customized products. The purpose is to investigate the main factors that led the giant in food diversify toward the pharmaceutical industry to promote product innovation, translated here like food that focus is on health. This means, observing the characteristics and determinants of Nestlé innovation in the last two decades, for the purpose of analyze the existence of a relationship between product innovation in the form of functional foods and the trend of this great food company processed in diversification into toward the pharmaceutical industry as a means of competition; and identify the impact of product innovation on their quantity of sales, profits and market share in the world and in Brazil. Recent literature shows that the life cycle of the Industry Product Processed Food (IAP) has been reduced owing to the introduction of innovations, several focused on differentiation, but some innovations sight to consolidate a new technological path for the industry.
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Moura, Elizangela Maria de. "Alimentos funcionais como estratégia de inovação na indústria de alimentos processados : o caso da Nestlé /." Araraquara, 2016. http://hdl.handle.net/11449/153920.
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Orientador: Rogerio GomesBanca: Silvia Angélica Domingues de Carvalho
Banca: Sebastião Neto Ribeiro Guedes
Resumo: A inovação vem sendo inserida em diversos setores como fator fundamental para reposicionar empresas e países. O presente trabalho propõe um estudo analítico sobre o desenvolvimento de inovação e diferenciação de produto por parte da empresa suíça Nestlé, líder em estrutura e faturamento no mercado mundial da Indústria de Alimentos Processados (IAP), que vem investido desde 2000 no segmento de alimentos funcionais e desde 2011 vem se diversificando em direção a indústria farmacêutica por meio da criação de duas organizações, uma se refere a Nestlé Ciência da Saúde S.A., onde são desenvolvidos produtos voltados à saúde e a outra diz respeito ao Instituto de Ciências da Saúde da Nestlé, no qual são desenvolvidas pesquisas de biotecnologia para analisar DNA humano e assim oferecer produtos personalizados. O objetivo do estudo é investigar os principais fatores que levaram essa gigante em alimentos se diversificar em direção à indústria farmacêutica para promover inovação de produto, traduzidos aqui como alimentos voltados à saúde. Isso significa observar as características e determinantes da inovação da Nestlé, durante as duas últimas décadas, a fim de analisar a existência de uma relação entre a inovação de produto na forma de alimentos funcionais e a tendência dessa grande empresa de alimentos processados em se diversificar em direção à indústria farmacêutica como forma de competição; bem como, identificar o impacto da inovação do produto sobre sua quantidade de vendas, lucros ... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: Innovation has been inserted in varioussectors as a key factor to reposition companies and countries. This paper proposes an analytical study about the development of innovation and differentiation of product by the Swiss company Nestlé, leader in structure and sales in the global market for Processed Foods Industry, which since 2000 has invested in the functional food segment and since 2011 has diversified towards the pharmaceutical industry through the creation of two organizations: the first one refers to Nestlé health Science SA, where are developed products aimed at health, and the second one concerns to the health Sciences Institute of Nestle where biotechnology research is designed to analyze human DNA and thus offer customized products. The purpose is to investigate the main factors that led the giant in food diversify toward the pharmaceutical industry to promote product innovation, translated here like food that focus is on health. This means, observing the characteristics and determinants of Nestlé innovation in the last two decades, for the purpose of analyze the existence of a relationship between product innovation in the form of functional foods and the trend of this great food company processed in diversification into toward the pharmaceutical industry as a means of competition; and identify the impact of product innovation on their quantity of sales, profits and market share in the world and in Brazil. Recent literature shows that the life cycle of the Industry Product Processed Food (IAP) has been reduced owing to the introduction of innovations, several focused on differentiation, but some innovations sight to consolidate a new technological path for the industry.
Mestre
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Santos, Diogo Filipe Fernandes dos. "Aplicação da metodologia DMAIC na redução do stock de bens alimentares. Caso de estudo na Nestlé." Master's thesis, Faculdade de Ciências e Tecnologia, 2012. http://hdl.handle.net/10362/7701.
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Dissertação para obtenção do Grau de Mestre em Engenharia e Gestão IndustrialA crescente necessidade de redução de custos em todas as áreas das organizações obrigam-nas, cada vez mais, a adotar medidas que contribuam para este efeito. Tendo os stocks dos ativos de curto prazo um peso muito significativo numa organização, é necessário definir a melhor forma de, em simultâneo, satisfazer as necessidades dos clientes, manter o custo mínimo, e evitar a ocorrência de ruturas de stock. Entre as diversas metodologias existentes para implementar a melhoria contínua, a metodologia Definir, Medir, Analisar, Implementar Melhorias, Controlar (DMAIC) tem ganho adeptos devido não só aos inúmeros casos de sucesso na resolução de problemas ao nível das organizações e, mais especificamente, do processo produtivo, mas também, à simplicidade da estrutura lógica inerente às etapas necessárias para a sua implementação, apesar da dificuldade associada à aplicação de algumas das suas ferramentas. O propósito desta dissertação é reduzir o capital imobilizado da Nestlé Portugal, demonstrar a aplicabilidade das ferramentas da metodologia DMAIC na redução de custos associados ao stock de bens alimentares, e propor um novo método de definição da taxa de cobertura do stock e posteriormente aplicado a uma subcategoria de artigos alimentares. A aplicação da metodologia DMAIC permitiu reduzir a taxa de cobertura do stock dos artigos em 28%, sendo os resultados financeiros obtidos satisfatórios para a organização, apesar do tempo e dos recursos necessários para aplicação da metodologia.
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Roldão, Cláudia Alexandra Azevedo Brites. "Melhoria do processo de armazenagem do armazém de matérias-primas e de embalagem da Nestlé Portugal." Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/15718.
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Mestrado em GestãoO presente relatório de projeto de tese aborda o estudo da temática da gestão de armazéns, bem como o estudo de ferramentas de melhoria contínua. Nele, é apresentado um caso de estudo realizado na Nestlé Portugal – Fábrica de Avanca. Numa fase introdutória e preparatória ao projeto, foi realizado um trabalho de pesquisa e compreensão de conhecimentos base para definir quais os objetivos a alcançar e pontos de melhoria. Esta base serviu de pilar de conhecimento para o desenvolvimento do caso de estudo. O caso de estudo consistiu em analisar o sistema de armazenagem, tendo-se para isso simulado o desempenho atual do armazém de modo a otimizar os espaços de armazenagem. Para além disso, avaliou-se o layout do armazém em função da rotatividade dos materiais com recurso à análise ABC e ao estudo de tempos. As oportunidades de melhoria ao nível dos processos de armazenagem refletem-se no sistema de armazenagem em que o ideal seria uma reestruturação ao nível do sistema de armazenagem (estantes com racks convencionais) e ao nível do layout do armazém (segundo a classificação ABC).
This thesis project report describes the study of the warehouse management, topic and the study of continuous improvement tools. In it,it is presented a case study conducted at Nestlé Portugal - Avanca Factory. In an introductory and preparatory phase of the project, a research and understanding of basic knowledge was conducted to define the goals to be achieved and areas for potential improvement. This base served as a pillar of knowledge for the development of the case study. The case study consisted in the analysis of the storage system, in order to optimize the storage spaces. The analysis was conducted trough the simulation of the current performance of the warehouse. In addition, we assessed the layout of the warehouse takin into account the turnover of materials using an ABC analysis and time studies. Opportunities for improvement in terms of storage processes are reflected in the storage system where the ideal solution would be a restructuring of the current storage system (with conventional shelving racks) and of the layout of the warehouse (according to ABC classification).
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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.
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Mestrado Bolonha em Ciências EmpresariaisNo âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se uma pesquisa descritiva, através de uma abordagem qualitativa e de uma estratégia de investigação baseada num estudo de caso. Desse modo, foi efetuada uma entrevista semiestruturada online com a atual responsável de Sales Support da Nestlé que se encontra a trabalhar na empresa há 33 anos, tendo passado por diversas áreas de gestão. Conclui- se, no final deste estudo, que a empresa adota uma abordagem de venda relacional e de colaboração e cooperação comercial com todos os seus clientes de modo a que ambas as partes lucrem com a parceria. O processo de venda da Nestlé cumpre com as “sete etapas de venda” definidas por Moncrief & Marshall (2005), desde a prospeção ao follow-up dos clientes e relativamente à Nestlé, concluiu-se que a crescente utilização das tecnologias presentes no mercado, permitiram um acesso privilegiado à informação ajudando no processo de relação comercial com os seus clientes. No futuro, a organização pretende continuar a apostar na constante inovação das suas plataformas digitais de modo a que os seus processos se tornem mais rápidos e liberte tempo aos seus trabalhadores de forma a pensarem mais na sua estratégia e terem o tempo devido para a análise dos dados, contudo, nunca descurando o relacionamento interpessoal nos seus negócios.
The aim of this thesis is to analyze the selling and digitalization processes in the Fast- Moving Consumer Goods (FMCG) sector. Therefore, the objective is to understand the relational approach to selling in the context of FMCG producers and their retail customers, to describe and analyze the selling process in this sector, and to understand how digitalization affects these selling processes in the Nestlé company. Three major themes are addressed: the Relational View of Selling, Selling Processes and Digitalization. A descriptive research was adopted, through a qualitative approach and a research strategy based on a case study. Thus, an online semi-structured interview was carried out with the current head of Sales Support at Nestlé, who has been working at the company for 33 years, having passed through several management areas. The conclusion of this study is that the company adopts an approach of relational selling and commercial collaboration and cooperation with all its customers so that both parties profit with the partnership. Nestlé's sales process complies with the "seven stages of selling" defined by Moncrief & Marshall (2005), from prospection to customer follow-up, and for Nestlé we concluded that the increasing use of technology in the market has allowed for privileged access to information, helping in the process of commercial relations with their customers. In the future, the organization intends to continue to invest in constant innovation of its digital platforms so that its processes become faster and free up time for its employees to think more about their strategy and have the proper time for data analysis, however, never neglecting the interpersonal relationship in their business.
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Li, Rui. "Le management de la distribution multicanal : comprendre et analyser le phénomène d'intégration : le cas de la société Nestlé." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0159.
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Dans le contexte contemporain d’évolution rapide de la distribution et du e-commerce, la recherche s’inscrit dans le cadre d’une problématique générale articulée autour du thème de la distribution multicanal, et s’intéresse notamment au phénomène d’intégration en soulignant l’importance majeure d’une vision globale du management des différents canaux mobilisés par une entreprise. Circonscrite à une perspective BtoB, et positionnée du point de vue de l’entreprise, nous avons tenté de répondre cette question centrale : comment les entreprises industrielles de type multicanal doivent-elles intégrer leurs canaux de distribution ? Les réponses sont apportées par une étude de cas approfondie au sein de la société Nestlé France. D’une part, celle-ci a permis d’identifier et d’expliquer les facteurs exogènes et endogènes explicatifs du niveau d’intégration multicanal obtenu. D’autre part, la coordination relationnelle entre les services du département de la logistique, du commerce / marketing et du système d’information a émergé comme une dimension d’intégration multicanal souhaitable pour l’entreprise étudiée. La recherche souligne par ailleurs l’influence positive de l’intégration multicanal sur la performance perçue de l’entreprise, et identifie les défis à relever en termes d’estimation de l’impact de l’intégration. Il en ressort qu’il est probable que l’entreprise étudiée n’ambitionne pas d’atteindre le niveau d’intégration extrême des différents canaux de distribution. Il s’avère plus pertinent d’atteindre un niveau satisfaisant d’intégration et un point d’équilibre entre le trop et le trop peu d’intégration multicanal en renforçant les avantages actuelsIn the contemporary context of rapidly evolving distribution and e-commerce, this research investigates a general problem articulated around the topic of multichannel distribution. We are particularly interested in the phenomenon of multichannel integration and lay emphasis on the major significance of an overall vision when a company tries to manage its different distribution channels. While adopting a BtoB approach and a business management perspective, this academic work tries to address a central question: how can industrial companies integrate their multiple distribution channels? The answers are provided by a qualitative approach based on an in-depth case study in Nestlé France. The findings of this research suggest a series of endogenous and exogenous factors that influence the level of multichannel integration obtained by a company. Some of those factors, which are associated with the relational coordination across the logistics, marketing and information system departments, could be regarded as a strongly expected dimension for the company under study to establish the multichannel integration procedures. Furthermore, the adoption of multichannel integration appears to create a positive influence on the perceived performance of the company. Some challenges met in terms of estimating the impacts of integration are also identified. Finally, the results indicate that the studied company is probably not attempting to reach the extreme level of multichannel integration. It would be more interesting to reach a satisfactory level and find the point of balance between too much and not enough integration by reinforcing the current advantages of multichannel integration
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Kropáček, Matěj. "Ocenění podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-161906.
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The diploma thesis is concerning the problematic of business valuation of Nestlé Česko. The estimated value of the company refers to 31. 12. 2012. Within business valuation, diploma thesis comprises several analyses such as SWOT analysis, PEST analysis, Porter five forces analysis and financial analysis. The yield method of discounted free cash flow to the firm (FCFF) was applied to the business valuation. The comparison of company Nestlé Česko with its closest competitor in terms of basic financial indicator is also a part of business valuation. The financial plan and discount rate are set up in order to determine value of Nestlé Česko.
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Teixeira, Ana Rute Loureiro. "A escolha de mercados nacionais para o lançamento de produtos certificados de comércio justo por multinacionais: Nestlé e Starbucks." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2009. http://hdl.handle.net/10400.5/3408.
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Mignon, Ingrid, and Hui He. "The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2740.
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Background: As Porter’s diamond (1990) suggested, the business environment highly influences firms’ strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national level, companies multiply customer surveys in order to reach their expectations. On the global level, this is more complicated. Adaptation seeks to customise product offerings to be more tailored to a particular culture’s needs and tastes, and thus, can gather a greater market share than would be allowed by offering only a standardised product. In this thesis, we decide to look deeper at industry circumstances, corporation’s customisation strategies and competitive advantages of customisation in order to know whether companies can use customisation to be more profitable. We also want to investigate how the development situation of the industry and the function of customer orientation influence the company’s strategies; and how companies use their customer adaptation strategies to adapt their products and marketing to local markets.
Purpose: The purpose of our work is to develop companies’ awareness on the effects of customisation and of adapting their products to customer behaviours by developing customers’ point of view and by comparing it to companies’ strategies.
Results: According to the research results, Nestlé has adopted the customised strategies to adapt to French and Chinese dairy markets. Based on the Sheth’s model, we refined a new model by completing Sheth’s one with two dimensions - customer focus dimension and market type dimension. We characterised the customer orientation strategy and the standardisationstrategy, which are the two principal choices the companies need to do regarding the product design. Moreover, to add a new element in those well-known strategies, we introduced a nuance into the corporate strategies depending on the aiming market situation.
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Guerrero, Jimenez Kelen Mariel, and Chapoñan Maria Angelica Veliz. "Relación del compromiso y el desempeño laboral de los trabajadores de la distribuidora Aga Nestlé en la ciudad de Jaén." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2484.
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La presente investigación tiene como finalidad determinar la relación del compromiso de los trabajadores en su desempeño laboral de la Distribuidora Aga Nestlé en la ciudad de Jaén, debido a que se identificó dos variables, siendo estas el compromiso y desempeño laboral, por lo cual se analizó los factores que influyen en el comportamiento de los trabajadores, así como sus necesidades que presentan durante su función laboral, se desarrolló en base al Modelo Tridimensional de Meyer y Allen. Para lo cual se empleó un enfoque cuantitativo que permitió examinar los datos de manera numérica así como también se tomó en cuenta como respaldo aspectos basados en carácter cualitativo, donde la información recolectada pudo ser interpretada. Así mismo, la población identificada como objeto de estudio no hizo distinción de género, raza, religión ni aspectos sociales, así mismo cabe resaltar que por ser una población reducida presenta una muestra censal. Para la obtención de la información se aplicó una encuesta a los 19 trabajadores, la misma que se dividió en 5 dimensiones enfocadas en el compromiso (afectivo, normativo y continuación) y para el desempeño laboral (calidad de trabajo y trabajo en equipo); cabe destacar que fueron elegidos en base a las necesidades de la organización. Tras haber llevado a cabo la ejecución de la encuesta y la entrevista, a través de las preguntas aplicadas con relación a las variables y con los programas estadísticos aplicados se obtuvo como resultado que existe una relación entre el compromiso y el desempeño que presentan los trabajadores.
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Dreyer, Bianca Marder. "Relações Públicas na gestão das estragégias de comunicação organizacional na sociedade digitalizada: um estudo de caso da Nestlé Brasil S/A." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-13112014-111159/.
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Esta dissertação de mestrado propõe uma reflexão sobre o posicionamento da atividade de relações públicas na gestão das estratégias de comunicação organizacional na sociedade digitalizada. Nosso objetivo é analisar a viabilidade da proposta de um modelo de comunicação integrada digital como elemento norteador das estratégias de comunicação nas empresas contemporâneas. Para isso, verificamos se a Nestlé Brasil S/A apresenta a variável interação em sua presença nas plataformas digitais e se existe algum modelo de comunicação integrada digital que norteia sua estratégia de comunicação. Para que esses objetivos fossem cumpridos, o método utilizado foi uma pesquisa do tipo qualitativa, com estratégia de estudo de caso e levantamento exploratório. Como técnica, fizemos uso da netnografia, da observação e de entrevistas em profundidade. Por fim, no que tange ao recorte teórico metodológico, esta pesquisa se concentrou nos estudos da cibercultura e dos new media studies. O referencial teórico pesquisado junto à observação nas oito plataformas digitais da empresa e o acesso à equipe de comunicação digital da organização conduziram aos resultados desta pesquisa e à resposta ao problema proposto. Concluiu-se que a empresa escolhida para este estudo apresenta a variável interação em sua presença nas plataformas de mídias sociais digitais, porém, não utiliza um modelo específico de comunicação na sua íntegra para atuar no ambiente digital.This Master\'s thesis proposes a reflection on the position of the public relations activity in the management of organizational communication strategies in the digitized society. Our aim is to analyze the feasibility of the proposal of a digital integrated communication model as key element of the communication strategies in the contemporary companies. For that, we have verified whether Nestlé S/A shows the interaction variable in its presence in the digital platforms as well as whether there is any digital integrated communication model guiding its communication strategy. For these objectives to be accomplished, the method used was a qualitative research comprising case study strategy and exploratory survey. As techniques, we have utilized netnography, observation and in depth interviews. Finally, regarding the theoretical and methodological aspects, this research has focused on both the cyberculture studies and the new media studies. The theoretical background researched along with the observation in the company\'s eight digital platforms and the access to the company\'s digital communication team have led to the results of this research and to the answer to the proposed problem. We have concluded that the company chosen for this study shows the interaction variable in its presence in the digital social media platforms. However, the company does not make use of a specific communication model in its entirety to have a presence in the digital environment.
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Marmier, Pascal. "Overcoming the challenges of implementing sustainability with an eye on innovation : lessons from the case study of SAIN (Sustainable Agriculture Initiative Nestlé)." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/44434.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.Includes bibliographical references (p. 163-167).
Sustainability has become an important management issue as an increasing number of corporate executives realize their companies are facing a period of disruptive change. Moving away from whether to act or not, most companies are now focusing on how to implement sustainability into their activities. This thesis explores the complexity of adapting current operations to more sustainable practices. The starting hypothesis is that corporate sustainability initiatives share similar dynamics to other innovation initiatives. A theoretical framework building upon the literature on innovation is applied to sustainability. The central focus of the thesis is a case study of the Sustainable Agriculture Initiative at Nestle ("SAIN"), a unique group that promotes sustainability throughout the upstream supply chain by applying business methods to the direct sourcing of agricultural raw materials. The challenges the SAIN team faces in implementing its activities are detailed and analyzed, in part by using models from system dynamics. The challenges range from Nestle-specific strategic issues, to the mental models of some of the players in the supply chain, and the perception of sustainability by managers and others in corporate functions. Successful actions that have helped the team overcome barriers to implementation, in particular by facilitating learning within Nestlé, are then analyzed. The thesis concludes with an analysis of related initiatives in the company, and with recommendations linked to the importance of communication, collaboration and the creation of a structure that brings together business thinking with a deep understanding of social, economic and environmental global issues.
by Pascal Marmier.
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Touma, Denise. "En kopp inkapslat kaffe : En varumärkesanalys av Nespresso ur ett konsumentperspektiv." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77640.
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Hur uppfattas Nespressos varumärke av deras konsumenter? Hur skiljer sig konsumenternas uppfattningar ifrån Nespressos uppfattningar om sig själva? Upplevs varumärket som det är tänkt att göra? Anser konsumenterna att Nespressos lyckats med sitt varumärkesarbete? Att arbeta med varumärkesuppbyggande process kan anses vara omfattade och komplext. Varumärkesarbete består av flera olika delar som måste samspela och arbeta för att skapa en helhet. Reklam är även en viktig del i att skapa mening i konsumenternas medvetande. Detta utgör utgångspunkten för denna uppsats. För att kunna besvara frågorna har kvalitativa forskningsintervjuer gjorts på utvalda konsumenter av Nespressos produkter. Målet med studien är att skapa en uppfattning om hur ett varumärkesarbete inom ett företag ser ut ur ett konsumentperspektiv samt hur ett varumärke kan förenas med reklam. Studien avser främst att studera Nespressos varumärke utifrån deras konsumenter och låter dessa främst få uttrycka sina meningar, åsikter, känslor och uppfattningar som de kan tänkas ha av varumärket. Insamlingen av information har skett utifrån personliga intervjuer. Utifrån empirin och analysen har jag antagit att känslan av kvalitet, exklusivitet och att känna sig speciell är vad som är den avgörande faktorn till de intervjuade konsumenternas övergripande goda tillfredställelse av Nespressos produkter. Konsumenterna förhåller sig delvis positivt inställda till Nespressos varumärke och särskilt till dess reklammedel. Däremot råder det brister i ha ett första prioriterande och de flesta av de intervjuade erkänner att de både äger och använder andra kaffemaskiner utöver Nespresso kaffemaskinen. Andra brister är tillgängligheten med produkterna. Andra slutsatser som kan dras är att konsumenterna uppfattar Nespressos varumärke på samma sätt som de uppfattar sig själva och att varumärket upplevs som det var tänkt att göra.
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Sundberg, Thom, and Lamare Philippe Viel. "Creating Shared Value: Ett nytt fenomen eller en naturlig utveckling av Corporate Social Responsibility? : En fallstudie av Länsförsäkringar Bergslagen." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12461.
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CHOBANOVA, Yordanka. "MNEs in the CEECs : shaping the microeconomic architecture of states in the context of EU integration : the cases of Unilever, Nestlé and InBev." Doctoral thesis, European University Institute, 2007. http://hdl.handle.net/1814/10461.
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Defence date: 13 December 2007Examining Board: Prof. Martin Rhodes, (University of Denver/EUI) ; Prof. Colin Crouch, (Warwick Business School) ; Prof. Rajneesh Narula, (Reading Business School) ; Prof. Mladen Velev, (Technical University Sofia)
PDF of thesis uploaded from the Library digital archive of EUI PhD theses
Using Systems of Innovation Approach (SI) and International Business (IB) literature, this dissertation analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). MNEs are discussed as they link the economy of the host country with the global economy by their regional and global networks. The expansion and successful embeddedness of West European multinational firms is crucial for the industrial integration of CEECs into the EU. The focus of the study is on the largest food processing companies, which invested in the region : namely Nestlé, Unilever and InBev. The dissertation discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestlé, Unilever and InBev in CEE. All of the three MNEs, which form the object of this research, closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions.
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Henriksson, Sebastian, Armin Hodjikj, and Dinkova Evgeniya Ognyanova. "Corporate Social Responsibility and Culture : A Study of European Multinational Corporations’ adaptation of Community Involvement Practices." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18600.
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Corporate social responsibility (CSR), which has emerged as a global trend, has gained increased focus in the everyday media and among practitioners on the political agenda. CSR has also risen as an important research topic in the field of organization. This study investigates European multinational corporations’ tendencies to adapt CSR policies and practices, or more specifically corporate community involvement, to different national cultures. The paper explores if/how and why companies with subsidiaries in different countries differentiate CSR policies. Theories of culture are used to analyze the basis and/or validity of such adaptation. The units of analysis in this research paper are two European multinational corporations, namely, the Husqvarna Group and Nestlé S.A.
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Madeira, Francisco Gomes Pereira da Silva. "Inovação e lançamento de novos produtos no mercado alimentar : plano de marketing para o lançamento de um novo produto da marca Maggi da Nestlé Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10435.
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Mestrado em Ciências EmpresariaisO trabalho de projeto aqui apresentado tem como objetivo criar um output final, neste caso um plano de marketing, que sirva de guideline para futuros lançamentos de novos produtos. Apesar de existirem vários autores a abordar a temática de inovação e lançamento de novos produtos, existe uma lacuna no que concerne à ligação deste tema com o planeamento e definição de estratégias de Marketing que suportem a fase mais crucial do ciclo de vida do produto, o lançamento para o mercado. Este projeto conjuga a vertente teórica com a vertente prática, ao apresentar um plano de marketing para o lançamento de um novo produto da marca MAGGI da Nestlé Portugal. O tipo de estudo aqui apresentado baseia-se em dados qualitativos com uma abordagem essencialmente descritiva. A metodologia utilizada foi a recolha e análise de dados primários e secundários bem como através de observação participativa proveniente do estágio desenvolvido na Nestlé Portugal. Este projeto pretende apresentar estratégias e ações de marketing que permitam aumentar a taxa de sucesso no lançamento de novos produtos alimentares para o mercado. Neste projeto em concreto, as estratégias e ações de marketing apresentadas no plano de marketing foram delineadas para permitir uma eficaz introdução do produto no mercado, com uma vasta distribuição geográfica, mantendo a imagem de confiança e qualidade já associada à marca MAGGI. Estas estratégias, com principal foco na comunicação e promoção, permitirão criar vantagens competitivas, aumentar vendas e quota de mercado da marca.
This study aims at providing a final output, in the form of a marketing plan, to serve as guideline for future launch of new products. Although there are several authors addressing the innovation and launch of new products theme, there is still a gap regarding the connection of this theme with the planning and definition of marketing strategies that support the most crucial stage of the product life cycle: launching the product into the market. This project combines theoretical aspects with a practical side, as it presents a marketing plan for the launch of a new product for the brand MAGGI, part of Nestlé Portugal. Nestlé is a company of worldwide reference in the food, health and wellbeing markets. "Good Food, Good Life" is the positioning that reflects its concerns with nutrition, health and wellbeing, being values that guide the company's business strategy. The main objective of the company is to improve the life quality of its customers every day and everywhere, providing them with healthy and quality food. This project aims to provide strategies and marketing actions that allow the increase of success rates in launching new food products into the market. In this specific project, the strategies and marketing actions presented in the marketing plan, were outlined to enable an effective product introduction in the market, with a vast geographical distribution, maintaining the trustworthy and quality image that are already linked to the MAGGI brand.
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Muñoz, Mendoza Verónica. "Estrategia para la gestión integral de recursos humanos basada en el modelo de competencias para la planta elaboradora de productos culinarios deshidratados de Nestlé Chile S.A." Tesis, Universidad de Chile, 2007. http://www.repositorio.uchile.cl/handle/2250/102927.
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Gilmore, Daniel. "Another Brick in the Wall: Public Space, Visual Hegemonic Resistance, and the Physical/Digital Continuum." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/91.
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In this thesis I will demonstrate that there is a similarity between the use of physical walls and digital walls as means of ideological dissemination by power structures as well as socio-political protesters. Also, I will show that their use in this manner not only changes the way that both function ideologically, but also changes the environment that these walls are created/exist in as well. The first case study will analyze Banksy’s employment of carnivalesque graffiti as a means of protest. The second case study will analyze the use of digital public space and “walls” created within social media as tools of protest, paralleling the earlier examples pertaining to the physical walls of public space. The third case study will look at the employment of the digital “walls” of Facebook and Twitter in conjunction with the use of public space in Cairo and its role in the 2011 Egyptian Revolution.
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Krejčová, Jitka. "Vliv zavedení konceptu Corporate Social responsibility a Creaiting Shared Value na spotřební chování zákazníků ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193380.
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This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the results of the own questionnaire about customers behavior, their decisions, their awareness of CSR and CSV and brands of mentioned company. The aim is to determine whether the implementation of these concepts positively affects consumers and customers when purchasing food products of company Nestlé.
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Herrera-Bellido, Mariana. "“El audiovisual como herramienta de comunicación publicitaria. La producción audiovisual del spot Amazonas de la campaña navideña El gran retablo de D’onofrio para la marca panetón D’onofrio de Nestlé Perú”." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5111.
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Keita, Yaya. "Marketing v Mali." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76427.
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This thesis deals with marketing policies, which companies in Mali commonly implement and what should they properly execute to achieve their business goals. It is characterized by access to the use of marketing tools of local and foreign companies, accompanied by his criticism. The thesis has three basic parts. The first part deals with the marketing environment, in which ongoing implementation of marketing activities in Mali is described. This section should help potential companies to understand Malian culture, its demographic structure, economic situation, political system and business environment. The second part deals with the marketing policies, namely production, distribution, pricing and communication, used by local and foreign companies operating in Mali. The third part is devoted to the marketing policies of a particular company, namely Nestlé France, operating in Mali and in France. The company Mali Lait SA was used for comparison. This company also operates in Mali and in the same market sector as Nestlé France.
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Gonçalves, Carla Alexandra. "A obra do escultor e ensamblador maneirista Gaspar Coelho "mestre que foy desta arte principal nestes tempos, neste reyno"." Master's thesis, Instituições portuguesas -- UC-Universidade de Coimbra -- -Faculdade de Letras -- -Instituto de História de Arte, 1995. http://dited.bn.pt:80/29811.
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Plotnikov, Dimitri [Verfasser]. "NESTML - die domänenspezifische Sprache für den NEST-Simulator neuronaler Netzwerke im Human Brain Project / Dimitri Plotnikov." Aachen : Shaker, 2018. http://d-nb.info/1159835985/34.
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Biver-Pettinger, Francoise. "Evangeliar. Aarbechtsgrupp "Iwwersetzung vun der Bibel op Lëtzebuergesch" (2009) : Luxembourg : Archevêché / Saint-Paul : considérations historiques, théologiques et exégétiques appliquées à la traduction de l'évangéliaire en luxembourgeois." Thesis, Strasbourg, 2015. http://www.theses.fr/2015STRAK013/document.
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En 2009 fut édité l’Evangeliar, la première traduction en luxembourgeois des évangiles lus pendant la liturgie de l’Église latine. Dans l’introduction, la présente thèse décrit le contexte historique, ecclésial et national, et la situation des langues dans laquelle les fidèles catholiques ont pratiqué leur religion de 1815 à nos jours. Ensuite, cette étude s’enquiert de l’influence de l’institution Église sur les traductions bibliques liturgiques actuelles, y compris l’Evangeliar. Cette influence peut s’exercer par le Magistère, par la tradition scripturaire ou par l’usage liturgique.Dans le deuxième chapitre, la traduction de Mc 1, 1-45 est revue verset par verset pour discuter la méthode et les critères retenus dans son élaboration. Ceci afin de déceler les pièges linguistiques, exégétiques, théologiques, voire culturels et de sonder les limites d’une traduction des évangiles en luxembourgeois. Dans la conclusion, où convergent les différentes pistes suivies dans la thèse, sont intégrés certains éléments en vue d’une recherche ultérieure sur la traduction de μετανοέω et de μετάνοια en général et dans l’Evangeliar plus particulièrementIn 2009, the Evangeliar was published in Luxembourgish for the first time, containing the most-read Gospels of the Roman-Catholic liturgical tradition.In the introductory part, this thesis describes the historical, ecclesiastical, national, as well as linguistic background within which the faithful practised their religion from 1815 to the present day. Following on from there, it elucidates the influence of the Roman-Catholic church, as an institution, on contemporary biblical and liturgical translations, including the Evangeliar. This influence can originate from within the practice of Magisterium, scriptural tradition, or liturgical usage.In the second chapter, the translation of Mark 1, 1-45 is revised verse for verse in order to discuss the method as well as the criteria used in its development, with the aim of revealing traps of various kinds: linguistic, exegetical, theological, maybe even cultural, and furthermore to sound out the limitations of a translation into Luxembourgish of the Gospels. The conclusion, in which the various inquiry elements converge, also contains several elements conducive to further research on the translation of μετανοέω and of μετάνοια in general and in the Evangeliar in particular
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Hall, Zachary J. "The neuroethology and evolution of nest-building behaviour." Thesis, University of St Andrews, 2014. http://hdl.handle.net/10023/5542.
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A surge of recent work elucidating a role for learning and memory in avian nest-building behaviour has challenged the long-standing assumption that nest building develops under genetic control. Whereas that work has been addressed at describing the cognitive mechanisms underpinning nest-building behaviour, almost nothing is known about either the neurobiological processes controlling nest building or the selection pressures responsible for the diversity in avian nest-building behaviour. Here, I sought to identify both the neural substrates involved in nest-building behaviour and some of those selection pressures. First, I used expression of the immediate early gene product Fos, an indirect marker of neuronal activity, to identify brain regions activated during nest-building behaviour in the brains of nest-building and control zebra finches (Taeniogypia guttata). I found that neural circuits involved in motor control, social behaviour, and reward were activated during nest building. Furthermore, I found that subpopulations of neurons that signal using the nonapeptides vasotocin and mesotocin and the neurotransmitter dopamine located within some of these neural circuits were also activated during nest building, suggesting these cell-signalling molecules may be involved in controlling nest-building behaviour. Next, I found that variation in the amount of folding in the cerebellum, a brain structure thought to be involved in manipulative skills, increased with increasing nest structural complexity, suggesting that the cerebellum is also involved in nest building. Finally, using evolutionary statistical models, I found support for the hypothesis that nest-site competition off-ground and increased predation pressure on the ground in Old World babblers (Timaliidae) led to the co-evolution of building domed nests on the ground. Here, then, I provide the first evidence of potential neural substrates controlling and selection pressures contributing to variation in nest-building behaviour.
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Carvalho, Alessandra Izabel de. "Nestor Vitor." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24625.
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Andrade, Carla Andreia Rosa Duarte Teixeira de. "Nestum vs private labels: a renewed identity for Nestum." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10284.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis research has the main goal to recommend a renewed brand identity for Nestum, the leader in the milk&cereals’ segment, to face the growing competition of private labels in this segment which are gaining market share at Nestum expense. To reach this renewed identity a detailed market analysis including nutritional information of products will be performed, including also the brand audit and the brand image collection of the different brands. To collect the brand image parents but also children (the main consumers of Nestum) will be taken into account when measuring brand image. Consequently, several methods used in child consumer behaviour and in brand management will be reutilized to measure brand image from a children point of view.
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O'Connor, Stephanie A. "The nesting ecology of bumblebees." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20348.
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Bumblebees have undergone dramatic declines both in Britain and further afield during the last century. Bumblebees provide a crucial pollination service to both crops and wild flowers. For these reasons, they have received a great deal of research attention over the years. However, the ecology of wild bumblebee nests and the interactions between nests and other species, particularly vertebrates has been somewhat understudied. This is largely due to the difficulty in finding sufficient nests for well replicated study and a lack of appropriate methods of observation. Here, methods for locating bumblebee nests were trialled. It was found that a specially trained bumblebee nest detection dog did not discover nests any faster than people who had received minimal instruction. Numbers of nest site searching queens provide a reliable indication of suitable nesting habitat (i.e. places where nests are more likely to be found). In order to investigate aspects of bumblebee nesting ecology wild nests were observed by filming or regular observations by either researchers or members of the public. Some buff-tailed bumblebee (Bombus terrestris) nests were collected and all the bumblebees were genotyped to identify any foreign individuals. A review of British mammalian dietary literature was conducted to identify those that predate bumblebees. Great tits (Parus major) were filmed predating bumblebees at nests and it was clear from the literature and observations that badger (Meles meles), pine martens (Martes martes) and hedgehogs (Erinaceus europaeus) predate bumblebee nests, as well as the wax moth (Aphomia sociella). No evidence for predation by any other vertebrate species was found. Behaviours recorded included parasitism by Psithyrus, apparent nectar theft and possible usurpation by true bumblebees, egg-dumping by foreign queens and drifting and drifter reproduction by foreign workers. These events may cause harm to colonies (for example, through horizontal transmission of pathogens, or exploitation of the host nest’s resources). Alternatively where for example, usurpation by true bumblebees, egg-dumping or drifting is successful, these alternative reproductive strategies may increase the effective population size by enabling a single nest to produce reproductives of more than one breeding female. These data found that wild buff-tailed bumblebees (B. terrestris) nests with a greater proportion of workers infected with Crithidia bombi were less likely to produce gynes than those with fewer infected workers. Gyne production also varied dramatically between years. There is a growing body of evidence that a class of frequently used insecticides called neonicotinoids are negatively impacting bumblebees. An experiment was conducted using commercial colonies of buff-tailed bumblebees (B. terrestris) which were fed pollen and nectar which had been treated with the neonicotinoid imidacloprid at field realistic, sub-lethal levels. Treated colonies, produced 85-90% fewer gynes than control colonies. If this trend is representative of natural nests feeding on treated crops, for example, oilseed rape and field beans or garden flowers, then this would be expected to cause dramatic population declines. In this thesis methods for locating bumblebee nests have been tested, new behaviours have been identified (for example, egg-dumping by queens and predation by great tits) and estimations for rates of fecundity and destruction by various factors have been provided. Doubt has been cast over the status of some mammals as predators of bumblebee nests and estimates for gyne production, nest longevity, etc, have been given. More work is needed, especially observations of incipient nests as this is when the greatest losses are thought to occur.
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Dolliver, Darrell. "Nested Well Plasma Traps." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2647/.
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Criteria for the confinement of plasmas consisting of a positive and negative component in Penning type traps with nested electric potential wells are presented. Computational techniques for the self-consistent calculation of potential and plasma density distributions are developed. Analyses are presented of the use of nested well Penning traps for several applications. The analyses include: calculations of timescales relevant to the applications, e.g. reaction, confinement and relaxation timescales, self-consistent computations, and consideration of other physical phenomenon important to the applications. Possible applications of a nested well penning trap include production of high charge state ions, studies of high charge state ions, and production of antihydrogen. In addition the properties of a modified Penning trap consisting of an electric potential well applied along a radial magnetic field are explored.
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Nunes, Filipa de Sena Campas. "Nestle: a marketing plan for a healthy low fat yogurt." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9503.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsFor a company who aims to be the “world’s leading nutrition, health and wellness company”, Nestlé reveals a surprising weak presence in the health segment in the Portuguese yogurt market. Today consumers are looking for products aligned with a healthy lifestyle while maintaining taste and pleasure. Nutraceutical food industry is growing as health awareness rises, especially on the dairy sector. Therefore, it is crucial for Nestlé to position itself in the fastest growing segment in the market, to be more aligned with its corporate mission and increase its market share in the yogurt category. To enter on the health segment, Nestlé should take advantage of its internal strengths and technology achievements, and in line with the new market trends and customer needs, extend its low fat yogurt brand, Sveltesse, to embrace the launch of a new product, Sveltesse Balance, a fat free nutraceutical yogurt that provides two different health benefits: maximise the fat burn metabolism and provide a stronger bone condition. Launching this concept will benefit Nestlé’s overall position in the market since these benefits can attract a considerable potential market considering that a quarter of the Portuguese population suffers from rheumatic and bone related diseases and more than half is overweight. Moreover, this health concept was not explored before by any of its competitors. Sveltesse Balance will be targeted to active urban women, who value a yogurt that can help them to control weight and maintain strong and healthy bones through their lives. This Marketing Plan fits with Nestlé’s corporate mission in delivering a healthy and balanced product, while promoting a wellness lifestyle to its customers. The Plan begins by exposing a deep category analysis, focused on the market trends and customer behaviour, and also on the key players on the industry. Then the marketing strategy for this new product is depicted and the different marketing elements detailed, followed by a financial analysis to demonstrate the viability of the plan. At last, the implementation plan and controls are presented, as well as a brief contingency plan. As support material to this Plan it was used Nielsen’s quantitative and qualitative reports about the category, specialized market articles, as also theoretical marketing literature. An online survey was also conducted to evaluate the potential of this product, as well as consumption patterns.
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Šochová, Iveta. "Audit webových stránek a jejich vliv na konkurenceschopnost společnosti Nestle." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162512.
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Abstract The main purpose of this thesis is to analyse websites and Facebook profiles of chosen brands of Nestlé company and their competition. This thesis is divided into two parts - theoretical and practical. The theoretical part deals with basics of methodology of evaluating websites and Facebook profiles and consists of following parts: graphics and design of websites, visibility on the internet, SEO, information, technical solutions, applicabillity, accessibility and Facebook. All these parts are essential for assessment methodology. The practical part contains the assessment itself according to created methodology. Eleven selected websites and facebook profiles are assessed here. Furthemore, all results are summerized in this part and conclusions as well as recommendatins are drawn from them. The main contribution of this diploma thesis is a comprehensive comparison of selected websites and Facebook profiles of Nestlé company and recommendations made on the basis of the comparison.
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Torsello, Marina. "Demand planning in Nestlè italiana: da NEFOR ad APO/DP." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2009. http://amslaurea.unibo.it/715/.
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