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Journal articles on the topic 'Nestlé'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rahman, Mustaghis ur. "Social inclusive approach by developing women entrepreneurship." International Journal of Experiential Learning & Case Studies 8, no. 2 (2024): 202–18. http://dx.doi.org/10.22555/ijelcs.v8i2.911.

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Abstract: Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s three overarching ambitions for 2030 to achieve the United Nations Sustainable Development Goals by helping 50 million children live healthier lives, help to improve 30 million livelihoods in communities directly connected to its business activities and strive for zero environmental impact in its operati

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2

Wirren Chang, Agnes Doraresta Khatarina Tokan, Delfina Muthia Sabella, Dewi Dewi, Mardiana Ng, and Serina Serina. "ANALISA PENERAPAN STRATEGI INTERNASIONAL PADA PERUSAHAAN NESTLE." Student Research Journal 1, no. 3 (2023): 395–402. http://dx.doi.org/10.55606/srjyappi.v1i3.347.

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Companies can continue to be sustainable or last a long time when the company has the right strategy in running its business. Nestlé is a company that has a good strategy in running and developing its business since 1866 which has made the Nestlé company survive to this day. This study discusses the strategies used by Nestlé, such as business-level strategies and international corporate strategies. The methodology used by researchers is the method of literature study. The Nestlé company uses a low cost strategy and also uses a joint venture business form. In addition, Nestle also acquired the

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3

Adani, Nnenne Ifechi, Ifeanyi E. Nuel Okoli, and Chinenye Maureen Nuel-Okoli. "Market Segmentation and Product Sustainability of Fast Moving Consumer Goods (FMCG): A Study of Nestle Product in South-East Nigeria." Innovation Business Management and Accounting Journal 4, no. 1 (2025): 34–52. https://doi.org/10.56070/ibmaj.2025.004.

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The study examined the influence of market segmentation on the product sustainability of fast moving consumer goods (FMCG) using Nestle product in South-east Nigeria as a case of reference. The specific objective was to ascertain the extent to which demographic market segmentation, geographic market segmentation, behavioural market segmentation and psychographics market segmentation influence the competitiveness of Nestle product in South-east Nigeria. Descriptive survey research design was adopted in the study, on a sample respondent made up of 323 consumers of Nestlé products across South-ea

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4

Kherchi, Ishak, Mohamed Fellague, and Samira Ahlem Haddou. "How Nestle Applied Shared Value Creation In Agriculture Sector Achieving Sustainable Agriculture And Making More Profit «Nestle Model»." Management & Economics Research Journal 1, no. 3 (2019): 12–26. http://dx.doi.org/10.48100/merj.v1i3.38.

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This paper explains how Nestlé used shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, Environmental sustainability and Water field. We found that applying shared value concept by nestle make agriculture more sustainable and leads for business value. JEL Classification: M14, Q01, Q56.

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5

van den Berg, P. D., and W. Knibbeler. "Mars/Nestlé." Markt en Mededinging 16, no. 5 (2013): 156–61. https://doi.org/10.5553/menm/138762362013016005005.

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Mars/Nestlé In 2010 heeft Mars bij de onafhankelijke tankstations een Mars Ondernemersprogramma (het MOP) geïntroduceerd, om de verkoop van haar chocolade- en kauwgomproducten te vergroten. Het MOP voorziet o.a. in vergoedingen en bonussen voor tankstations die hun schapruimte invullen volgens de instructies van Mars en daarbij een prominente plaats reserveren voor Marsproducten. In 2011 voeren ruim 300 onafhankelijk opererende tankstationhouders een van de varianten van het MOP uit. Concurrent Nestlé start daarop een bodemprocedure en een kort geding, waarbij zij aanvoert dat Mars door middel

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6

Fernando De Lima Parra, João. "Panela Nestlé." Novos Rumos Sociológicos 11, no. 19 (2023): 188–213. http://dx.doi.org/10.15210/norus.v11i19.25135.

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Este artigo aborda uma questão pouco discutida na sociologia do trabalho: as relações assimétricas entre grandes corporações e startups no contexto da Inovação Aberta (IA). No cenário atual, a inovação é fundamental para a sobrevivência das empresas no capitalismo, e as startups têm se destacado por sua agilidade na criação de soluções inovadoras. Por outro lado, as grandes corporações muitas vezes são vistas como lentas e burocráticas, com dificuldades para inovar. O objetivo do artigo é investigar se essa percepção é verídica e compreender o motivo por trás da aparente inércia dessas empresa

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7

Koese, Yavuz. "Nestlé in the Ottoman Empire: Global Marketing with Local Flavor 1870–1927." Enterprise & Society 9, no. 4 (2008): 724–61. http://dx.doi.org/10.1017/s1467222700007606.

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This paper examines the marketing activities of Nestlé in the Ottoman Empire between 1870 and 1927. Nestlé began with the same strategy it had developed in Western markets for the Ottoman market. But the Ottoman political, social, and cultural context differed considerably from Europe. The article explores how Nestl´e responded to this complex marketing environment with increasing local differentiation. It goes on to demonstrate that as well as its variegated approaches to the ethnically, religiously, and culturally heterogeneous urban consumer, Nestlé's success derived from its ability to con

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8

Sachsenröder, Delphine. "Nestlé setzt bei Kapseln auf neue Preiskategorie." Lebensmittel Zeitung 73, no. 48 (2021): 16. http://dx.doi.org/10.51202/0947-7527-2021-48-016-1.

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Nestlé will sich mit einer neuen Marke auf dem Markt für Kaffeekapseln behaupten. Nescafé Farmers Origins passt in Nespresso-Maschinen, kostet aber weniger als Nestlés ebenfalls im Handel vertriebene Starbucks-Kapseln. Von den Preisen der Billig-Anbieter bleibt der Konzern weit entfernt.

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9

Bökamp, Lena. "Nestlé optimiert Logistikstruktur." Lebensmittel Zeitung 74, no. 38 (2022): 37. http://dx.doi.org/10.51202/0947-7527-2022-38-037-1.

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Nestlé Deutschland strukturiert in der Logistik um und verlegt einen Lagerstandort von Berlin in die Mitte des Landes. An weiteren Verteilzentren plant der Konzern Umbauten und will den Informationsfluss zwischen Industrie und Handel intensivieren. Nach erfolgreichen Tests sollen Lkw vermehrt vollautomatisiert beladen werden.

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10

Krönert, Alrun. "Rotation bei Nestlé." Lebensmittel Zeitung 73, no. 29 (2021): 44. http://dx.doi.org/10.51202/0947-7527-2021-29-044.

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11

Winkel, Hans-Joachim. "Nestlé Deutschland AG." Controlling 3, no. 5 (1991): 262–65. http://dx.doi.org/10.15358/0935-0381-1991-5-262.

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12

Klug, Denise. "Nestlé reduziert Emissionen." Lebensmittel Zeitung 77, no. 5 (2025): 34. https://doi.org/10.51202/0947-7527-2025-5-034.

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13

Perroud, FX. "Nestlé in Ethiopia." Lancet 361, no. 9359 (2003): 784. http://dx.doi.org/10.1016/s0140-6736(03)12643-8.

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14

Loderer, C. "The Nestlé crash." Journal of Financial Economics 37, no. 3 (1995): 315–39. http://dx.doi.org/10.1016/0304-405x(94)00802-8.

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15

Mau, Jens. "Nestlé entdeckt Stoffwechselkranke." kma - Klinik Management aktuell 15, no. 09 (2010): 10. http://dx.doi.org/10.1055/s-0036-1575713.

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16

Sachsenröder, Delphine. "Nestlé im Rückwärtsgang." Lebensmittel Zeitung 77, no. 13 (2025): 2. https://doi.org/10.51202/0947-7527-2025-13-002.

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17

Varnholt, Hendrik. "Nestlé-Chef kritisiert Händler." Lebensmittel Zeitung 74, no. 41 (2022): 1. http://dx.doi.org/10.51202/0947-7527-2022-41-001.

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18

Varnholt, Hendrik. "Nestlé erlöst hierzulande weniger." Lebensmittel Zeitung 74, no. 10 (2022): 14. http://dx.doi.org/10.51202/0947-7527-2022-10-014-1.

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19

Bielefeld, Hans. "Nestlé investiert in Tierkliniken." Lebensmittel Zeitung 73, no. 9 (2021): 16. http://dx.doi.org/10.51202/0947-7527-2021-9-016-1.

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20

Mende, Jan, Miriam Hebben, and Hendrik Varnholt. "Nestlé fordert höhere Preise." Lebensmittel Zeitung 73, no. 28 (2021): 1–3. http://dx.doi.org/10.51202/0947-7527-2021-28-001-7.

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Der Nestlé-Konzern verlangt in Kürze mehr Geld für viele seiner Produkte. Händler reagieren darauf empört. Der Branche drohen angesichts steigender Kosten und unverminderter Margenerwartungen auf allen Seiten außerordentlich harte Preisverhandlungen.

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21

Wittenhagen, Julia. "Nestlé plant Mobilität breiter." Lebensmittel Zeitung 73, no. 26 (2021): 139. http://dx.doi.org/10.51202/0947-7527-2021-26-139.

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22

Kemle, Jens. "Nestlé tritt Klimaallianz bei." Lebensmittel Zeitung 73, no. 33 (2021): 10. http://dx.doi.org/10.51202/0947-7527-2021-33-010-3.

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23

Kemle, Jens. "Nestlé erhöht die Umsatzprognose." Lebensmittel Zeitung 73, no. 42 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-42-012-2.

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24

Kitzmann, Marco. "Nestlé rückt wieder vor." Lebensmittel Zeitung 76, no. 35 (2024): 14. http://dx.doi.org/10.51202/0947-7527-2024-35-014-2.

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Lactalis hat als erstes Unternehmen der globalen Milchwirtschaft die Schwelle von 30 Mrd. USD Jahresumsatz überschritten. Nach dem starken Plus des Vorjahres wächst die Branche 2023 aber kaum. Wenig Bewegung gibt es auch bei den deutschen Vertretern in den Top 20.

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25

Maucher, Helmut. "Global strategies of Nestlé." European Management Journal 7, no. 1 (1989): 92–96. http://dx.doi.org/10.1016/0263-2373(89)90148-5.

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26

Galli, Carlo C., and Christian Vousvouras. "Nestlé caring for water." International Journal of Water Resources Development 36, no. 6 (2020): 1093–104. http://dx.doi.org/10.1080/07900627.2019.1700781.

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27

Lenders, Dirk, Tanja Fries, Delphine Sachsenröder, and Mario Brück. "Nestlé schrumpft in Deutschland." Lebensmittel Zeitung 76, no. 17 (2024): 14. http://dx.doi.org/10.51202/0947-7527-2024-17-014.

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28

Konrad, Jörg, Bernd Nusser, and Santiago Campillo-Lundbeck. "Nestlé gibt sich geläutert." Lebensmittel Zeitung 76, no. 5 (2024): 38. http://dx.doi.org/10.51202/0947-7527-2024-5-038.

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Öffentlicher Pranger, Shitstorms und Boykottaufrufe. Nestlé hat ein massives Wahrnehmungsproblem. Jetzt geht das Unternehmen, zumindest hierzulande, in die Offensive. Die Kritik war ganz offensichtlich zu groß geworden.

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29

Fries, Tanja, and Boris Dunkel. "Nestlé schließt Komplettverkauf aus." Lebensmittel Zeitung 77, no. 21 (2025): 17. https://doi.org/10.51202/0947-7527-2025-21-017-1.

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30

Sachsenröder, Delphine. "Nestlé setzt Schrumpfkurs fort." Lebensmittel Zeitung 77, no. 13 (2025): 12. https://doi.org/10.51202/0947-7527-2025-13-012-1.

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31

Dunkel, Boris. "Nestlé bekommt neue Österreichchefin." Lebensmittel Zeitung 77, no. 27 (2025): 43. https://doi.org/10.51202/0947-7527-2025-27-043.

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32

Elzagi, Verliana, Anjela Rini Febiana, Estin Rose Eviyani, et al. "PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PT NESTLE INDONESIA." MANABIS: Jurnal Manajemen dan Bisnis 2, no. 2 (2023): 136–45. http://dx.doi.org/10.54259/manabis.v2i2.1637.

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The development of information technology has enabled companies to simplify their business processes, face challenges and meet customer demands. ERP is one of the information technologies commonly used by companies. In order for a business to compete with its competitors, strong performance is needed which is supported by supply chain management by operating as efficiently as possible with the help of information technology. The Nestlé company is an important component of the corporation and global food supply as the world's largest food producer. Nestlé companies implement various types of in

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33

Sachsenröder, Delphine. "„Fixprodukte sind eine deutsche Erfindung“." Lebensmittel Zeitung 76, no. 10 (2024): 34. http://dx.doi.org/10.51202/0947-7527-2024-10-034.

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Nestlé gehört mit Maggi neben Knorr-Hersteller Unilever zu den zwei großen Herstellern von Fix-Trockenprodukten. Über Rezeptveränderungen hin zu natürlicheren Zutaten und Online-Marketing will Nestlé das Image der Kategorie gerade bei jüngeren Konsumenten aufpolieren.

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34

KUMAR, ABHISHEK. "Nestlé Marketing Research and Customer Need and Satisfaction." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49741.

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Abstract This research paper explores how Nestlé conducts marketing research to understand customer needs and enhance satisfaction. With a global presence and diverse product lines, Nestlé relies on comprehensive consumer data, market analytics, and behavioral insights to adapt and innovate. The paper examines Nestlé’s research methodologies, such as surveys, focus groups, and digital analytics, and evaluates how customer feedback influences product development, branding, and service. The findings suggest that Nestlé's customer-oriented approach fosters brand loyalty and competitive advantage.

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35

Varnholt, Hendrik. "Nestlé macht sich in der Krise profitabler." Lebensmittel Zeitung 73, no. 7 (2021): 16. http://dx.doi.org/10.51202/0947-7527-2021-7-016.

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Vevey. Nestlé hat inmitten der Corona-Krise Geschäftszahlen vorgelegt, die von der Pandemie kaum belastet wirken. Das organische Umsatzwachstum des Konzerns erreichte 2020 den höchsten Stand seit fünf Jahren. Die Marge verbesserte sich weiter. Im Detail allerdings verzeichnete Nestlé drastische Verschiebungen.

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36

Mirando, Beverley. "Nestlé says breastfeeding is best." Nursing Standard 19, no. 10 (2004): 31. http://dx.doi.org/10.7748/ns.19.10.31.s51.

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37

Varnholt, Hendrik. "Nestlé zahlt 5 Prozent mehr." Lebensmittel Zeitung 73, no. 27 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-27-012.

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38

Bökamp, Lena. "Nestlé lässt Roboter Paletten packen." Lebensmittel Zeitung 73, no. 22 (2021): 33. http://dx.doi.org/10.51202/0947-7527-2021-22-033.

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Nestlé erhöht mit einem hochtechnisierten Verteilzentrum in UK die Schnelligkeit und Flexibilität in der Logistik. Eine Besonderheit sind Roboter für die vollautomatische Kommissionierung – bis hin zu Mischpaletten auf Einzelkarton-Ebene. Dazu kommen automatisierte Sortiersysteme und eine smarte Softwaresteuerung.

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39

Rosbach, Britta. "Nestlé übernimmt US-Hersteller Nuun." Lebensmittel Zeitung 73, no. 19 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-19-012-5.

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40

Hebben, Miriam. "Neue Leitung für Nestlé Waters." Lebensmittel Zeitung 73, no. 24 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-24-012.

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41

Varnholt, Hendrik. "Nestlé rechnet mit geringerer Marge." Lebensmittel Zeitung 73, no. 30 (2021): 10. http://dx.doi.org/10.51202/0947-7527-2021-30-010-1.

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42

Wenzel, Horst. "Nestlé verpackt Smarties in Papier." Lebensmittel Zeitung 73, no. 4 (2021): 49. http://dx.doi.org/10.51202/0947-7527-2021-4-049.

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43

Hofmann, Beate, and Hans Bielefeld. "Nestlé sieht eigene Produkte kritisch." Lebensmittel Zeitung 73, no. 22 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-22-012.

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44

Holst, Jens. "Das Beispiel Nestlé schreckt ab." Lebensmittel Zeitung 74, no. 12 (2022): 2. http://dx.doi.org/10.51202/0947-7527-2022-12-002-1.

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45

Lenders, Dirk, and Hendrik Varnholt. "Nestlé forscht an emissionsarmer Milchproduktion." Lebensmittel Zeitung 74, no. 37 (2022): 14. http://dx.doi.org/10.51202/0947-7527-2022-37-014-1.

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Nestlés Deutschlandchef Marc Boersch hat davor gewarnt, angesichts von Inflation und Ukraine-Krieg den Klimaschutz aus den Augen zu verlieren. Boersch warb auf einem Muster-Bauernhof dafür, den CO₂-Ausstoß in der Milchproduktion zu verringern.

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46

Hoffmann, Peter. "Advertisement of Nestlé infant formula." Medical Journal of Australia 157, no. 4 (1992): 288. http://dx.doi.org/10.5694/j.1326-5377.1992.tb137173.x.

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47

Sachsenröder, Delphine. "Nestlé steckt in der Klemme." Lebensmittel Zeitung 76, no. 48 (2024): 2. http://dx.doi.org/10.51202/0947-7527-2024-48-002.

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48

Bökamp, Lena. "Nestlé spart Transportwege und automatisiert." Lebensmittel Zeitung 76, no. 21 (2024): 34. http://dx.doi.org/10.51202/0947-7527-2024-21-034-1.

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Nestlé Deutschland zieht nach der Neuordnung der Logistik für Importware im neuen Verteilzentrum in Osthessen eine positive Bilanz. Im Transport spart der Konzern nun kräftig Lkw-Kilometer ein, automatisierte Prozesse steigern die Effizienz und höhere Paletten ermöglichen künftig vollere Lkw.

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49

Wittenhagen, Julia. "Nestlé zieht in Frankfurts City." Lebensmittel Zeitung 76, no. 45 (2024): 52. http://dx.doi.org/10.51202/0947-7527-2024-45-052.

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Die 1500 Mitarbeiter der deutschen Nestlé-Zentrale dürfen sich an ein neues Arbeitsumfeld im rauen Frankfurter Bahnhofsviertel gewöhnen: Am Mittwoch hat Deutschland-CEO Alexander von Maillot den Standort eröffnet.

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50

Kuhn, Alfred. "Nestlé research news 1984/85." Journal of Chromatography A 367 (January 1986): 449. http://dx.doi.org/10.1016/s0021-9673(00)94871-4.

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