Relevant bibliographies by topics / Netflix

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  1. Journal articles

Academic literature on the topic 'Netflix'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 June 2025

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Journal articles on the topic "Netflix"

1

Luo, Haochong. "Predicting Netflixs Future Success by Using SWOT Analysis." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 94–99. http://dx.doi.org/10.54254/2754-1169/59/20231079.

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Netflix is a leader in media and entertainment in todays world, and this paper takes a comprehensive look at Netflix. This paper provides an in-depth study of Netflixs historical evolution, foundational underpinnings, and key business areas. The research in this paper utilizes a SWOT analysis to thoroughly assess and analyze Netflixs inherent strengths, weaknesses, emerging prospects, and looming challenges. The investigation scrutinizes the cornerstones of Netflixs success, including content innovation, savvy data utilization, efficient distribution network, and cutting-edge technology integration, which have ensured Netflixs success. By extrapolating and analyzing the extensive research and discussions, this paper offers sensible recommendations that offer possibilities for the future of Netflix and chart the trajectory of Netflixs growth. Based on the aforementioned insightful research and discourse, current projections suggest that Netflix is expected to prosper for a decade or more. This assessment emphasizes Netflixs enduring influence and potential for continued prosperity in the ever-changing media and entertainment landscape.
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2

Fan, Hengxu. "Leader in the Digital Entertainment Market: Netflix's Continued Success in a Fiercely Competitive Environment." Advances in Economics, Management and Political Sciences 73, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/73/20231226.

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As one of the world's largest digital entertainment providers, Netflix plays a crucial role in the entertainment and streaming industry. This article analyzes the main strategies for Netflix's success by using market research data, financial data, and user behavior data. Through analysis, it was found that high-quality original works are the key weapon for Netflix to win. With the help of big data and algorithm analysis, Netflix is deeply loved by consumers. In addition, Netflix's globalization strategy has gained market recognition and allowed it to maintain a competitive advantage in the global streaming media market. This article also reveals some key insights and elaborates on the challenges Netflix is currently facing from competitors and changes in user behavior patterns. Despite facing increasing competition, Netflix is still able to maintain its leading position as a streaming platform, relying on its unique strategy and continuous changes based on users and the market.
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3

Wei, Chuyue. "Analysis of Whether There Will Be a Company Like Netflix in China." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 179–85. http://dx.doi.org/10.54254/2754-1169/38/20231909.

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As a giant in the film and television industry, Netflix's experience and success are worth thinking about. The film and television industry has enjoyed certain development and opportunities due to the spread of COVID-19 across the country. The article explores whether China can seize the opportunity to create the next Netflix. The article starts with Netflix company to study the company's development process and advantages, challenges and so on. Furthermore, we face challenges by comparing the financial differences and business models between the Chinese company and Netflix. Finally, this study concludes Netflix has grown since the early days of the Internet. Its success and opportunities cannot be replicated today, but Chinese companies can learn from Netflix's development experience and blaze a trail of innovation and success.
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4

Derek, Ade Maryam, Chandra Liu, and Putri Melati. "Netflix: Implementasi Strategi Korporasi pada Strategi Fungsional SDM untuk Pencapaian Keunggulan Komparatif." Sanskara Manajemen Dan Bisnis 1, no. 02 (2023): 84–88. http://dx.doi.org/10.58812/smb.v1i02.61.

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This research aims to increase knowledge about information about Netflix's successful strategies and what are the competitive advantages for Netflix so that people use Netflix as a medium of entertainment. The research method used is literature study. The results of this study indicate that the strategy used by Netflix in achieving competitive advantage can be seen from Netflix's Vision, Mission and core values by using a SWOT analysis to look at internal and external factors that can affect the organization including internal strengths and weaknesses, while for external factors, namely Opportunities and Threats.
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5

Qisthina, Farah, and Hendy Mustiko Aji. "Does satisfaction after watching the trailer affects online streaming movies subscription? Empirical study on Netflix." Communications in Humanities and Social Sciences 2, no. 1 (2022): 22–29. http://dx.doi.org/10.21924/chss.2.1.2022.25.

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This study is purposed to test the factors that encourage consumers to subscribe to Netflix. The sample in this respondent is selected using a purposive sampling technique with the criteria of all Indonesians who have watched trailers of several Netflix films in various media. The number of valid respondents is 222. All data are analyzed using the PLS-SEM method. This study indicates that subscription intention to Netflix is significantly affected by brand image, trailer satisfaction, and the quality of Netflix service. In addition, the brand image in this study also has a significant connection to Netflix trailer satisfaction. However, service quality has insignificant effect on trailer satisfaction. These findings are expected to help Netflix improve the quality of its service to increase customer satisfaction and maintain Netflix's image to stay good so that customers intend to subscribe to Netflix.
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6

Higson, Andrew. "NETFLIX - THE CURATION OF TASTE AND THE BUSINESS OF DIVERSIFICATION." Studia Humanistyczne AGH 20, no. 4 (2021): 7–25. http://dx.doi.org/10.7494/human.2021.20.4.7.

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Netflix is considered as a global business invested in strategies of diversification, localisation and personalisation in light of several discourses about the streaming service. One presents Netflix as an evil corporation encouraging binge-watching and reducing individuals to data. A utopian discourse proclaims the democratising potential of digital media technologies, including Netflix's claims about its personalised, on-demand service. An industry discourse laments Netflix's disruption of the film and television business. Finally, a scholarly discourse maps the political economy and cultural impact of Netflix. Each discourse attaches a particular cultural value to Netflix. Some offer 'antidotes', including the niche streamers, with their 'curated' collections of specialised content. Both types of streamer are in fact gatekeepers regulating access to cultural experiences and promoting particular ideas of taste and diversity. Netflix's strategies of customisation and glocalisation, and its activities in the Middle East and North Africa, demonstrate in the end that diversity is good for business.
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7

A/P Paramasivan, Kehxheni, Julia Khor Kher Ying, Iffah Nur Syazana Binti Zainal Abidin, Jin Wenji, and Akanksh KG. "Subscription and Customer Loyalty A Study of Netflix Before and After Covid-19 Pandemic." Asian Pacific Journal of Management and Education 6, no. 3 (2023): 117–28. http://dx.doi.org/10.32535/apjme.v6i3.2674.

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Since the outbreak of the Covid-19 pandemic and the implementation of Movement Control Order (MCO) started in Malaysia, consumers couldn’t watch movies in theatres and couldn’t travel anywhere. In order to position itself as a must-have service in the highly competitive streaming industry, Netflix has made considerable investments in original episodes, series, and features. Hence, consumers have subscribed to Netflix, and it has induced a significant increase in its number of subscribers due to the situation. However, as people who have been locked up at home are able to get out and do other things again, Netflix's pandemic-fuelled subscription growth is decreasing significantly faster than expected. Malaysia has entered the endemic phase, with prohibitions on going to the movies being eased and removed. As a result, our team wants to investigate the consumer behaviour of their commitment towards Netflix. We also want to see if the quality of service, pricing, promotion, and convenience affect customers' loyalty to Netflix. We aim to collect 150 Netflix subscribers’ responses and opinions for the research through an online survey. The study will give Netflix a better knowledge of consumer behaviour and recommendations for improving customer retention, especially during the endemic time in Malaysia, when public demand is more elastic toward Netflix's service.
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8

Yao, Yuan. "An Investigation on the Streaming Industry: With the Case of Netflix." SHS Web of Conferences 165 (2023): 01001. http://dx.doi.org/10.1051/shsconf/202316501001.

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Streaming is growing rapidly in the world, and streaming is gradually replacing television, radio and cinema. The American streaming company Netflix is one of them. In this paper, The author will explore exactly how the success of Netflix, a company that started out as a small DVD rental company, became the most successful streaming company in the world. Currently, Netflix is one of the most successful streaming companies. After Netflix, the film and television industry will not be the same. So it is important to study the company’s success and understand the technology and rules of broadcasting and Netflix business. By exploring Netflix’s success, the development of the film and television industry can be predicted in the next 10 years.
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9

Xu, Yanyan. "Re-understanding Personal and Organizational Mission with Netflix Cultural Manual." Education Reform and Development 3, no. 1 (2021): 34–37. http://dx.doi.org/10.26689/erd.v3i1.2618.

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Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.
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10

Liu, Xinyu. "Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix." BCP Business & Management 42 (March 20, 2023): 168–73. http://dx.doi.org/10.54691/bcpbm.v42i.4577.

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In the digital age, streaming is an emerging form of media expression that plays an integral role in mass entertainment due to its accessibility, convenience, and rich content catalog. Netflix, a leader in the streaming industry, has been innovative in its short 20+ year history of catering to market development and is typical in analyzing the streaming market. While there is no shortage of literature on Netflix, the content is often limited to case studies in specific geographical areas. This paper aims to analyze Netflix's strategy in a global context based on BCG Matrix and provide suggestions for Netflix's development in the post-epidemic era. The study finds that big data and the precise identification of "problem markets" have been key to Netflix's past success. The paper notes that Netflix needs to stabilize its global position by expanding quality content and feature innovation to achieve high levels of existing subscriber loyalty and expand its global subscriber base. The study finds that the economic instability caused by the epidemic triggered Netflix's first subscriber loss after raising subscription prices. This paper suggests that Netflix extends the retention of existing subscribers and attracts subscriptions from potential subscribers worldwide through the perspective of price positioning, localization, and a new field- gaming.
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