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Journal articles on the topic 'Netflix'
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1
Luo, Haochong. "Predicting Netflixs Future Success by Using SWOT Analysis." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 94–99. http://dx.doi.org/10.54254/2754-1169/59/20231079.
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Netflix is a leader in media and entertainment in todays world, and this paper takes a comprehensive look at Netflix. This paper provides an in-depth study of Netflixs historical evolution, foundational underpinnings, and key business areas. The research in this paper utilizes a SWOT analysis to thoroughly assess and analyze Netflixs inherent strengths, weaknesses, emerging prospects, and looming challenges. The investigation scrutinizes the cornerstones of Netflixs success, including content innovation, savvy data utilization, efficient distribution network, and cutting-edge technology integration, which have ensured Netflixs success. By extrapolating and analyzing the extensive research and discussions, this paper offers sensible recommendations that offer possibilities for the future of Netflix and chart the trajectory of Netflixs growth. Based on the aforementioned insightful research and discourse, current projections suggest that Netflix is expected to prosper for a decade or more. This assessment emphasizes Netflixs enduring influence and potential for continued prosperity in the ever-changing media and entertainment landscape.
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Fan, Hengxu. "Leader in the Digital Entertainment Market: Netflix's Continued Success in a Fiercely Competitive Environment." Advances in Economics, Management and Political Sciences 73, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/73/20231226.
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As one of the world's largest digital entertainment providers, Netflix plays a crucial role in the entertainment and streaming industry. This article analyzes the main strategies for Netflix's success by using market research data, financial data, and user behavior data. Through analysis, it was found that high-quality original works are the key weapon for Netflix to win. With the help of big data and algorithm analysis, Netflix is deeply loved by consumers. In addition, Netflix's globalization strategy has gained market recognition and allowed it to maintain a competitive advantage in the global streaming media market. This article also reveals some key insights and elaborates on the challenges Netflix is currently facing from competitors and changes in user behavior patterns. Despite facing increasing competition, Netflix is still able to maintain its leading position as a streaming platform, relying on its unique strategy and continuous changes based on users and the market.
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Wei, Chuyue. "Analysis of Whether There Will Be a Company Like Netflix in China." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 179–85. http://dx.doi.org/10.54254/2754-1169/38/20231909.
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As a giant in the film and television industry, Netflix's experience and success are worth thinking about. The film and television industry has enjoyed certain development and opportunities due to the spread of COVID-19 across the country. The article explores whether China can seize the opportunity to create the next Netflix. The article starts with Netflix company to study the company's development process and advantages, challenges and so on. Furthermore, we face challenges by comparing the financial differences and business models between the Chinese company and Netflix. Finally, this study concludes Netflix has grown since the early days of the Internet. Its success and opportunities cannot be replicated today, but Chinese companies can learn from Netflix's development experience and blaze a trail of innovation and success.
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Derek, Ade Maryam, Chandra Liu, and Putri Melati. "Netflix: Implementasi Strategi Korporasi pada Strategi Fungsional SDM untuk Pencapaian Keunggulan Komparatif." Sanskara Manajemen Dan Bisnis 1, no. 02 (2023): 84–88. http://dx.doi.org/10.58812/smb.v1i02.61.
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This research aims to increase knowledge about information about Netflix's successful strategies and what are the competitive advantages for Netflix so that people use Netflix as a medium of entertainment. The research method used is literature study. The results of this study indicate that the strategy used by Netflix in achieving competitive advantage can be seen from Netflix's Vision, Mission and core values by using a SWOT analysis to look at internal and external factors that can affect the organization including internal strengths and weaknesses, while for external factors, namely Opportunities and Threats.
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Qisthina, Farah, and Hendy Mustiko Aji. "Does satisfaction after watching the trailer affects online streaming movies subscription? Empirical study on Netflix." Communications in Humanities and Social Sciences 2, no. 1 (2022): 22–29. http://dx.doi.org/10.21924/chss.2.1.2022.25.
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This study is purposed to test the factors that encourage consumers to subscribe to Netflix. The sample in this respondent is selected using a purposive sampling technique with the criteria of all Indonesians who have watched trailers of several Netflix films in various media. The number of valid respondents is 222. All data are analyzed using the PLS-SEM method. This study indicates that subscription intention to Netflix is significantly affected by brand image, trailer satisfaction, and the quality of Netflix service. In addition, the brand image in this study also has a significant connection to Netflix trailer satisfaction. However, service quality has insignificant effect on trailer satisfaction. These findings are expected to help Netflix improve the quality of its service to increase customer satisfaction and maintain Netflix's image to stay good so that customers intend to subscribe to Netflix.
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Higson, Andrew. "NETFLIX - THE CURATION OF TASTE AND THE BUSINESS OF DIVERSIFICATION." Studia Humanistyczne AGH 20, no. 4 (2021): 7–25. http://dx.doi.org/10.7494/human.2021.20.4.7.
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Netflix is considered as a global business invested in strategies of diversification, localisation and personalisation in light of several discourses about the streaming service. One presents Netflix as an evil corporation encouraging binge-watching and reducing individuals to data. A utopian discourse proclaims the democratising potential of digital media technologies, including Netflix's claims about its personalised, on-demand service. An industry discourse laments Netflix's disruption of the film and television business. Finally, a scholarly discourse maps the political economy and cultural impact of Netflix. Each discourse attaches a particular cultural value to Netflix. Some offer 'antidotes', including the niche streamers, with their 'curated' collections of specialised content. Both types of streamer are in fact gatekeepers regulating access to cultural experiences and promoting particular ideas of taste and diversity. Netflix's strategies of customisation and glocalisation, and its activities in the Middle East and North Africa, demonstrate in the end that diversity is good for business.
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A/P Paramasivan, Kehxheni, Julia Khor Kher Ying, Iffah Nur Syazana Binti Zainal Abidin, Jin Wenji, and Akanksh KG. "Subscription and Customer Loyalty A Study of Netflix Before and After Covid-19 Pandemic." Asian Pacific Journal of Management and Education 6, no. 3 (2023): 117–28. http://dx.doi.org/10.32535/apjme.v6i3.2674.
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Since the outbreak of the Covid-19 pandemic and the implementation of Movement Control Order (MCO) started in Malaysia, consumers couldn’t watch movies in theatres and couldn’t travel anywhere. In order to position itself as a must-have service in the highly competitive streaming industry, Netflix has made considerable investments in original episodes, series, and features. Hence, consumers have subscribed to Netflix, and it has induced a significant increase in its number of subscribers due to the situation. However, as people who have been locked up at home are able to get out and do other things again, Netflix's pandemic-fuelled subscription growth is decreasing significantly faster than expected. Malaysia has entered the endemic phase, with prohibitions on going to the movies being eased and removed. As a result, our team wants to investigate the consumer behaviour of their commitment towards Netflix. We also want to see if the quality of service, pricing, promotion, and convenience affect customers' loyalty to Netflix. We aim to collect 150 Netflix subscribers’ responses and opinions for the research through an online survey. The study will give Netflix a better knowledge of consumer behaviour and recommendations for improving customer retention, especially during the endemic time in Malaysia, when public demand is more elastic toward Netflix's service.
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Yao, Yuan. "An Investigation on the Streaming Industry: With the Case of Netflix." SHS Web of Conferences 165 (2023): 01001. http://dx.doi.org/10.1051/shsconf/202316501001.
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Streaming is growing rapidly in the world, and streaming is gradually replacing television, radio and cinema. The American streaming company Netflix is one of them. In this paper, The author will explore exactly how the success of Netflix, a company that started out as a small DVD rental company, became the most successful streaming company in the world. Currently, Netflix is one of the most successful streaming companies. After Netflix, the film and television industry will not be the same. So it is important to study the company’s success and understand the technology and rules of broadcasting and Netflix business. By exploring Netflix’s success, the development of the film and television industry can be predicted in the next 10 years.
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Xu, Yanyan. "Re-understanding Personal and Organizational Mission with Netflix Cultural Manual." Education Reform and Development 3, no. 1 (2021): 34–37. http://dx.doi.org/10.26689/erd.v3i1.2618.
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Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.
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Liu, Xinyu. "Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix." BCP Business & Management 42 (March 20, 2023): 168–73. http://dx.doi.org/10.54691/bcpbm.v42i.4577.
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In the digital age, streaming is an emerging form of media expression that plays an integral role in mass entertainment due to its accessibility, convenience, and rich content catalog. Netflix, a leader in the streaming industry, has been innovative in its short 20+ year history of catering to market development and is typical in analyzing the streaming market. While there is no shortage of literature on Netflix, the content is often limited to case studies in specific geographical areas. This paper aims to analyze Netflix's strategy in a global context based on BCG Matrix and provide suggestions for Netflix's development in the post-epidemic era. The study finds that big data and the precise identification of "problem markets" have been key to Netflix's past success. The paper notes that Netflix needs to stabilize its global position by expanding quality content and feature innovation to achieve high levels of existing subscriber loyalty and expand its global subscriber base. The study finds that the economic instability caused by the epidemic triggered Netflix's first subscriber loss after raising subscription prices. This paper suggests that Netflix extends the retention of existing subscribers and attracts subscriptions from potential subscribers worldwide through the perspective of price positioning, localization, and a new field- gaming.
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Liu, Jia. "Financial Analysis of Netflix with a Strategic Approach." Advances in Economics, Management and Political Sciences 68, no. 1 (2024): 92–96. http://dx.doi.org/10.54254/2754-1169/68/20241360.
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In the ever-evolving landscape of the entertainment industry, Netflix has emerged as a dominant force, fundamentally reshaping how audiences consume content. This paper delves into the financial intricacies of Netflix, a global streaming giant that has become synonymous with on-demand entertainment. This papers objective is to conduct a comprehensive financial analysis, scrutinizing key performance metrics, and dissecting strategic choices that have promoted Netflixs meteoric rise. Using financial ratios, cash flow analysis, and assessments of profitability and leverage, I investigate Netflixs financial health and performance over the past five years, and the strategic maneuvers undertaken by the company, including content acquisition, international expansion, and original content production, to understand their implications on Netflixs financial outcomes. This paper unveils a nuanced understanding of Netflixs financial position, providing insights into the company's profitability, liquidity, and market impact. Beyond those, this analysis explores the strategic decisions underpinning Netflixs financial success and their broader implications on the media and entertainment industry. Furthermore, this research has relevance for investors and analysts navigating the evolving landscape of digital content delivery.
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Li, Qianxue, and Zili Yi. "Analysis of User Behaviour and Business Strategy Optimization of Netflix Video Platform in the Post-Covid-19 Era." BCP Business & Management 28 (October 14, 2022): 293–302. http://dx.doi.org/10.54691/bcpbm.v28i.2267.
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With the global outbreak of Covid-19, people’s lives are influenced greatly. Due to home quarantine, many industry forms and consumer behavior have changed drastically. One of the world’s most extensive streaming platforms, Netflix has seen its commercial business obtain big dividends in the beginning to mid-term of the Covid-19 epidemic. But as the epidemic gradually eased, Netflix’s epidemic dividends were almost gone. Netflix desperately needs to optimise its current commercial strategy to cope with the rapidly changing world by analysing consumer behavior changes. This research focused on the consumer behavior and business model of Netflix. The authors analyzed the contemporary user behaviors on streaming media platforms and utilized 4Ps to anlayze the business strategies and business models of Netflix based on its strengths and drawbacks. According to the analysis, the authors provide some suggestions or point out some new opportunities for Netflix to optimize its business strategies.
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Ulya, Aushofi Zuhrotul. "Aspek Hukum Pidana Penyiaran Film Tanpa Sensor oleh Netflix Sebagai Penyedia Layanan Subscription Video On Demand." Jurist-Diction 4, no. 6 (2021): 2203. http://dx.doi.org/10.20473/jd.v4i6.31843.
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AbstractThe new broadcast media is broadcast digitization in the form of a platform accessed via the internet network. Netflix as a provider of the Subscription Video on Demand service broadcasts uncensored films which result in the films being against the culture and laws and regulations in Indonesia because they contain pornography to violence even though there is an obligation to be censored by a film before the film will be shown. This research is a legal research that analyzes the uncensored film broadcasting activities carried out by Netflix according to the laws and regulations in Indonesia and Netflix's legal liability for uncensored film broadcasting by using a statutory approach and a conceptual approach. From this research it was found that Netflix broadcasts uncensored films in Indonesia in violation of the statutory provisions concerning Broadcasting, Film, Pornography, and ITE. However, Netflix does not automatically account for all provisions of the laws and regulations because the locus of broadcasting activities carried out by Netflix cannot be reached by all the provisions of the laws and regulations.Keywords: Film Broadcasting; Netflix; Film Censorship; Internet.AbstrakMedia penyiaran baru merupakan digitalisasi penyiaran dalam bentuk platform yang diakses melalui jaringan internet. Netflix sebagai penyedia layanan Subscription Video on Demand menyiarkan film tanpa sensor yang mengakibatkan filmnya bertentangan dengan budaya dan peraturan perundang-undangan di Indonesia karena bermuatan pornografi hingga kekerasan padahal terdapat kewajiban untuk dilakukan sensor film dikeluarkan oleh lembaga sensor film sebelum film akan dipertunjukkan. Penelitian ini merupakan penelitian hukum yang menganalisis kegiatan penyiaran film tanpa sensor yang dilakukan oleh Netflix menurut peraturan perundang-undangan di Indonesia dan pertanggungjawaban hukum Netflix terhadap penyiaran film tanpa sensor dengan mengggunakan pendekatan undang-undang dan pendekatan konseptual. Dari penelitian ini ditemukan bahwa Netflix melakukan penyiaran film tanpa sensor di Indonesia melanggar ketentuan peraturan perundang-undangan tentang Penyiaran, Perfilman, Pornografi, dan ITE. Namun, tidak serta merta semua ketentuan peraturan perundang-undangan yang dilanggar dapat dipertanggungjawabkan pada Netflix karena locus kegiatan penyiaran yang dilakukan oleh Netflix tidak dapat dijangkau semua ketentuan peraturan perundang-undangan. Kata Kunci: Penyiaran Film; Netflix; Sensor Film; Internet.
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Putra, Gustian Rama. "The Sustainability of The Netflix's Business Processes With Knowledge Risk Management Approach." Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika 20, no. 1 (2022): 35–43. http://dx.doi.org/10.33751/komputasi.v1i1.5935.
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The Squid Game film is a film that is very familiar among the public because the story, storyline, and also the quality provided gives a very good impression that can be accessed by the public through an application called Netflix. Not surprisingly, many people remember their childhood in these stories. However, on the side of its very global fame, there are several issues that must be faced by Netflix in showing the Squid Game film that can threaten the sustainability of Netflix's business process itself. Through this research, we will analyze the factors that cause Netflix to face the worst scenario in showing the Squid Game film through Factor and Regression analysis on a predetermined model. The results stated that there were 9 factors that caused Netflix to have to deal with this problem.
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Floegel, Diana. "Labor, classification and productions of culture on Netflix." Journal of Documentation 77, no. 1 (2020): 209–28. http://dx.doi.org/10.1108/jd-06-2020-0108.
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PurposeThis paper examines promotional practices Netflix employs via Twitter and its automated recommendation system in order to deepen our understanding of how streaming services contribute to sociotechnical inequities under capitalism.Design/methodology/approachTweets from two Netflix Twitter accounts as well as material features of Netflix's recommendation system were qualitatively analyzed using inductive analysis and the constant comparative method in order to explore dimensions of Netflix's promotional practices.FindingsTwitter accounts and the recommendation system profit off people's labor to promote content, and such labor allows Netflix to create and refine classification practices wherein both people and content are categorized in inequitable ways. Labor and classification feed into Netflix's production of culture via appropriation on Twitter and algorithmic decision-making within both the recommendation system and broader AI-driven production practices.Social implicationsAssemblages that include algorithmic recommendation systems are imbued with structural inequities and therefore unable to be fixed by merely diversifying cultural industries or retooling algorithms on streaming platforms. It is necessary to understand systemic injustices within these systems so that we may imagine and enact just alternatives.Originality/valueFindings demonstrate that via surveillance tactics that exploit people's labor for promotional gains, enforce normative classification schemes, and culminate in normative cultural productions, Netflix engenders practices that regulate bodies and culture in ways that exemplify interconnections between people, machines, and social institutions. These interconnections further reflect and result in material inequities that crystalize within sociotechnical processes.
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Wang, Yifan, Ziyu Xiang, and Xuzhe Zhang. "Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing." BCP Business & Management 33 (November 20, 2022): 50–56. http://dx.doi.org/10.54691/bcpbm.v33i.2719.
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Streaming media, as a brand new carrier of cultural products, plays a very important role in business and culture under the rapid development of the Internet. In the wake of the pandemic, many media industries and companies have been affected. First and foremost is Netflix. With the development of the epidemic, Netflix’s market share continues to eat up the market share of film and television. This paper will first study some problems encountered by Netflix after the epidemic and what caused its market value to decline. In addition, this paper will predict and research its future strategies and analyze Netflix by connecting with the global streaming media industry. This article aims to help some small streaming media companies to solve the problems they encounter after the epidemic. And These companies can learn from Netflix’s solutions to some extent and also drive the development of the streaming media industry from the side.
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Naranjo, Adrià, and Laura Fernández-Ramírez. "Netflix in Web of Science: a bibliometric approach." Communication & Society 35, no. 4 (2022): 133–45. http://dx.doi.org/10.15581/003.35.4.133-145.
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Netflix has shaken up audiovisual industry, but what about academic research? This bibliometric analysis focuses on 210 papers indexed in Web of Science that address this issue. We examine the author, university of affiliation, language, journal, keywords, year of publication, citations received, and categories covered in WoS. We also conducted a quantitative analysis of abstracts and papers to identify the most recurrent methodologies, themes, and samples. Our results highlight a rise in Netflix studies in recent years and their tendency to analyse specific audiovisual works. There are many qualitative analysis of specific Netflix hits, but none of the shows particularly stands out. It also shows a rise in “Communication” and “Film, Radio & Television” papers (40% of them), although academic interest relies on Netflix corporate culture, business, and algorithm. These studies are mainly carried out using a qualitative methodology (83%). More than half of the articles focus on one of the Netflix series and, among them, the greatest interest lies in the representation of specific issues; gender, race and sexuality are present in 25% of the works in the sample (n=210). At the same time, among the 367 authors signing these research papers, the parity between men (51%) and women (49%) is almost absolute. It appears that the geographical and linguistic variety of papers is related to Netflix’s global expansion and that the sheer number of titles covered reveals a fleeting attention due to Netflix’s trademark: swift and concentrated consumption.
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Nurmiati, Evy, Fahmi Hudaya, Fahira Zuhra, Muhammad Ridho Kamaluddin, and Musthafa Kamil. "NETFLIX'S RELATIONSHIP STRATEGY WITH CUSTOMERS ON SOCIAL MEDIA." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 9, no. 2 (2023): 295–302. http://dx.doi.org/10.33330/jurteksi.v9i2.1454.
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Abstract: Netflix's success cannot be separated from its investment in building a strong digital industry in its business, including in creating relationships with its customers through social media. Netflix is here and becomes a good listener to understand the prevailing pop culture with a variety of interesting content that has been adapted to the data they have regarding the behaviour of their subscribers so that it can be well received by the wider community. This article is explained further in the form of a descriptive analysis of how Netflix, a company that undergoes many transformations, ultimately utilizes social media to build relationships with its customers. It begins with collecting various data relevant to the topic and research title to be presented in a complete presentation through literature studies referred to as sequence data. In the end, it was concluded that Netflix is one of the companies that are indeed successful in using social media as one of their strategies to form a good close relationship with its users, Netflix also maximizes the user data they have such as what customers like and what they don't. which helps Netflix understand each user's behaviour. Keywords: digital; netflix; social media Abstrak: Kesuksesan Netflix tidak dapat dilepaskan dari investasi mereka dalam membangun industri digital yang kokoh dalam bisnisnya termasuk dalam menciptakan hubungan dengan para pelanggannya melalui sosial media. Netflix hadir dan menjadi pendengar yang baik untuk memahami kultur pop yang berlaku dengan berbagai konten menarik yang telah disesuaikan dengan data yang mereka miliki terkait perilaku pelanggannya sehingga dapat diterima dengan baik oleh masyarakat luas. Dalam artikel ini, dijelaskan lebih lanjut dalam bentuk analisis deskriptif bagaimana Netflix sebagai sebuah perusahaan yang banyak melakukan transformasi yang pada akhirnya memanfaatkan sosial media untuk menjalin hubungan dengan para pelanggannya. Diawali dengan melakukan pengumpulan berbagai data yang relevan dengan topik dan judul penelitian untuk disajikan menjadi sebuah pemaparan yang utuh melalui kajian-kajian pustaka yang disebut sebagai data sequence. Pada akhirnya, didapatkan kesimpulan bahwa Netflix merupakan salah satu perusahaan yang memang berhasil dalam menggunakan sosial media sebagai salah satu strategi mereka untuk membentuk hubungan kedekatan yang baik dengan para penggunanya, Netflix juga memaksimalkan data pengguna yang mereka miliki seperti apa yang pelanggan sukai dan apa yang tidak pelanggan sukai, yang menunjang Netflix dalam memahami perilaku masing-masing pengguna. Kata kunci: digital; media sosial; netflix
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Sun, Xinyang. "Two Decades and More: Evolution of Netflix’s Business Models and Outlook of Future." SHS Web of Conferences 148 (2022): 03032. http://dx.doi.org/10.1051/shsconf/202214803032.
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This paper aims to study the growth of Netflix as one of the most successful multinational corporations in the entertainment industry. SWOT analysis is used as the theoretic frame to analyze the different combinations of strategies that Netflix has taken under various circumstances. Based on the focus shift, this paper divides Netflix’s history into three periods: freshly established as a movie rental business, domestic (United States) streaming services provider, and international streaming content creator and service provider. SWOT analysis is then used to examine the strength and weaknesses of Netflix and the opportunities and threats it faces in different periods, providing an overview of its circumstances. Comparing the different combinations of strategies that Netflix has taken at different growing stages, this paper has found out that Netflix has always emphasized its strength such that its strategies are mostly strength-radiated. Even though its strength is constantly changing from time to time due to the intense competition present in the markets, the strength-based approach has allowed it to explore opportunities or overcome threats. During the global expansion period, Netflix has also raised its attention on improving its weakness, potentially due to the stronger competitors in the international streaming market. Nowadays, Netflix has become the leading company in the global streaming industry, evident by its continuously greatest market share in recent years. However, as the whole ecosystem grows, Netflix must make sure it can grab the potential opportunities of faster broadband speed and upgraded accessories, especially in this era, where the boundary of different types of entertainment remains unclear, giving rise to even more powerful potential competitors, such as Tiktok, for people’s limited leisure time.
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Latulola, Veldha Arabella, Sarah Selfina Kuahaty, and Theresia Louize Pesulima. "Perlindungan Hukum Netflix Atas Penjualan Akun Premium Di Media Sosial." PATTIMURA Legal Journal 3, no. 1 (2024): 45–55. http://dx.doi.org/10.47268/pela.v3i1.13261.
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Introduction: Netflix application as a copyrighted work that is protected in Law Number 28 of 2014 concerning Copyright. Article 9 Paragraph (1) point b and e regulates that the duplication of creation in all its forms and the distribution of creation or copies thereof are the rights of the creator, but in the development of the digital world today Netflix premium accounts are often offered not by Netflix for sale. Purposes of the Research: Analyze Netflix's legal protection of selling premium accounts on social media. Methods of the Research: The research method used is Normative Juridical, the research approach uses a statutory approach and a conceptual approach. The source of legal materials is in the form of premier legal materials, secondary legal materials and tertiary legal materials. The technique of collecting legal materials in this study through literature studies, then analyzed qualitatively. Results of the Research: As a result of this research, the sale of Netflix premium accounts through social media is an infringement of copyright. The form of legal protection that can be taken by Netflix is in the form of preventive legal protection and repressive legal protection. Preventive legal protection is contained in Article 54 of Law Number 28 of 2014 concerning Copyright and in the form of a complaint column on the Netflix website for reporting copyright infringement provided by the Netflix Application. Meanwhile, repressive legal protection is contained in Article 55 of Law Number 28 of 2014 concerning Copyright. Legal efforts taken by the Netflix application with the settlement of litigation in the form of a lawsuit for compensation and a report on the closure of content or rights.
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Hamidah, Luk Lukul, Melvina Oktaviani, and Lestari Nurhajati. "The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision." Jurnal Audience 4, no. 02 (2021): 167–79. http://dx.doi.org/10.33633/ja.v4i2.4745.
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Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood Model (ELM) was employed to analyze the influence of Instagram’s e-WOM on brand image and subscription decision to Netflix. A total of 120 questionnaires was distributed across the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), and the resulted dataset was quantitatively analyzed. This research also used path analysis to explore the direct and indirect effect of e-WOM on subscription decisions through brand image. The results showed that brand image positively and significantly strengthens the influence of eWOM on subscription decisions.Keywords: brand image; e-WOM; Instagram; Netflix, subscription decision Abstrak Bisnis video on demand (VoD) di Indonesia seperti Netflix memasuki pasar Indonesia pada tahun 2016, dan pelanggannya terus meningkat, berawal dari 100.000 pelanggan pada tahun 2017 dan meningkat menjadi 906.810 pelanggan pada tahun 2020. Di tengah kontroversi yang terus berlanjut karena kategorisasi konten dan usia, pelanggan Netflix tumbuh tidak terpengaruh. Peran electronic word-of-mouth (e-WOM), Instagram memiliki pengaruh yang signifikan terhadap pemasaran suatu bisnis, termasuk Netflix. Teori Elaboration Likelihood Model (ELM) digunakan untuk menganalisis pengaruh e-WOM Instagram terhadap citra merek dan keputusan berlangganan Netflix. Kuesioner disebarkan di seluruh wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi) pada 120 responden. Data dianalisis secara kuantitatif dan menggunakan analisis jalur untuk mengeksplorasi pengaruh langsung dan tidak langsung e-WOM terhadap keputusan berlangganan melalui citra merek. Hasil penelitian menunjukkan bahwa citra merek secara positif dan signifikan memperkuat pengaruh eWOM terhadap keputusan berlangganan.Kata kunci: citra merek; e-WOM; Instagram; Keputusan Berlangganan; Netflix
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Hamidah, Luk Lukul, Melvina Oktaviani, and Lestari Nurhajati. "The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision." Jurnal Audience 4, no. 02 (2021): 167–79. http://dx.doi.org/10.33633/ja.v4i2.4745.
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Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood Model (ELM) was employed to analyze the influence of Instagram’s e-WOM on brand image and subscription decision to Netflix. A total of 120 questionnaires was distributed across the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), and the resulted dataset was quantitatively analyzed. This research also used path analysis to explore the direct and indirect effect of e-WOM on subscription decisions through brand image. The results showed that brand image positively and significantly strengthens the influence of eWOM on subscription decisions.Keywords: brand image; e-WOM; Instagram; Netflix, subscription decision Abstrak Bisnis video on demand (VoD) di Indonesia seperti Netflix memasuki pasar Indonesia pada tahun 2016, dan pelanggannya terus meningkat, berawal dari 100.000 pelanggan pada tahun 2017 dan meningkat menjadi 906.810 pelanggan pada tahun 2020. Di tengah kontroversi yang terus berlanjut karena kategorisasi konten dan usia, pelanggan Netflix tumbuh tidak terpengaruh. Peran electronic word-of-mouth (e-WOM), Instagram memiliki pengaruh yang signifikan terhadap pemasaran suatu bisnis, termasuk Netflix. Teori Elaboration Likelihood Model (ELM) digunakan untuk menganalisis pengaruh e-WOM Instagram terhadap citra merek dan keputusan berlangganan Netflix. Kuesioner disebarkan di seluruh wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi) pada 120 responden. Data dianalisis secara kuantitatif dan menggunakan analisis jalur untuk mengeksplorasi pengaruh langsung dan tidak langsung e-WOM terhadap keputusan berlangganan melalui citra merek. Hasil penelitian menunjukkan bahwa citra merek secara positif dan signifikan memperkuat pengaruh eWOM terhadap keputusan berlangganan.Kata kunci: citra merek; e-WOM; Instagram; Keputusan Berlangganan; Netflix
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Rios, Sofia, and Alexa Scarlata. "Locating SVOD in Australia and Mexico: Stan and Blim contend with Netflix." Critical Studies in Television: The International Journal of Television Studies 13, no. 4 (2018): 475–90. http://dx.doi.org/10.1177/1749602018798158.
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This study employs a comparative analysis of industrial practices and marketing campaigns utilised by subscription video-on-demand (SVOD) platforms, Stan and Blim. It evaluates Stan’s creation and launch prior to the advent of Netflix in Australia, and the introduction of Blim well after Netflix had already established itself as the preferred SVOD in Mexico. Despite the substantial differences between the histories and impacts of these respective national television markets, this study identifies that both platforms have experienced relative success by capitalising on Netflix’s problematic ‘global’ status, by focusing on the production and distribution of content that is uniquely reflective of their geographic audiences. The aim of this research is to encourage scholarly inquiry into internet-distributed television to look beyond multinational portals like Netflix, to localise studies of transnational media and SVOD platforms and to consider the many ways that competing with Netflix has impacted the future of national television production.
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Fan, Yuyao. "Netflix and Microsoft on Ad Tiers: Is this cooperation good or bad?" BCP Business & Management 35 (December 31, 2022): 512–17. http://dx.doi.org/10.54691/bcpbm.v35i.3342.
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This article will be analyzing the deal on adding ad tiers between Netflix and Microsoft in 2022. It is worth to discuss whether this partnership with Microsoft is necessary for Netflix based on Netflix’s current ability and resources. It will be introducing the process of preparing strategies before the deal, negotiating maximum benefits from the deal, and predicting the results after the deal. It will base on Netflix and Microsoft’s strengths, weaknesses, opportunities, and threats to further explain how each party would gain their relative bargaining power and be in a better position during the deal. Defining the objectives and listing out the strategic planning will help each company to gain a clear vision and better understanding of the needs of buyers and suppliers. This article will also discuss some major concerns and economic issues that each party might face. To conclude, the partnership between Microsoft and Netflix is efficient, and it should bring a positive outcome after it is released.
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Sekartaji, Swelana. "THE FOUR FACTORS DOMINATING ONLINE STREAMING PLATFORMS AS WITNESSED BY NETFLIX IN THE WAKE OF GLOBALIZATION." Rubikon : Journal of Transnational American Studies 10, no. 2 (2023): 161. http://dx.doi.org/10.22146/rubikon.v10i2.86392.
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The globalization process has increased everything's accessibility and connectivity. Through information and technology, globalization makes it easier to move products, services, cultures, innovations, and creative ideas. As one of the most popular online streaming services, Netflix is fostering cross-cultural exchanges as part of the increasing globalization of capitalism. The author uses written sources, information, and evidence in the form of quotes from written works, written papers, and written responses to articles, reports, publications, and statistical data that are pertinent to Netflix. The author will apply globalization theory and a transnational approach to investigate why individuals favor Netflix over alternative online streaming services. These two theories are implemented in elaborating four dominant factors that Netflix has influenced the new habit patterns in today's society. Market growth will always play a role in globalization-related economic and cultural activities and processes. As a result, four key elements affect Netflix’s market dominance: substitution, barriers to entry and potential competition, measures of profitability, and market share.
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Zhang, Wanqi. "Understanding the Development of Netflix during Recent Years through Data Visualization." BCP Business & Management 17 (February 23, 2022): 145–50. http://dx.doi.org/10.54691/bcpbm.v17i.386.
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In recent years, the development of video streaming media has influenced the way traditional industries are shaped. Amazon Prime Video, Netflix, Hulu, and Disney Plus are all magnates leading the industry. And Netflix, as a media that is loved by audiences throughout the globe, is known for its successful transformation and original contents. The objective of this article is to use the techniques of data visualization to tell the story of how Netflix developed in recent years, including its global layout, financial performance, content addition, and audience growth. By using Tableau to create different tables and charts, this article is able to show the trend of Netflix’s development and invoke insights about its current operation, especially under the global pandemic.
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Li, Xuanxuan. "Analysis of Netflix’s Strategic Issues, Challenges and Opportunities." Highlights in Business, Economics and Management 22 (December 27, 2023): 53–59. http://dx.doi.org/10.54097/rjxhk204.
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Netflix has revolutionized the over-the-top media landscape since it is an evolution from a DVD rental service to a global streaming behemoth. With a valuation exceeding $200 billion and an enormous subscriber base, the company has fundamentally altered the way we consume and produce content. Nevertheless, in an ever-changing digital entertainment ecosystem, Netflix confronts a myriad of strategic issues that challenge it is market dominance. Firstly, Netflix faces fierce competition from an expanding list of streaming services like Amazon Prime, Disney+, HBO Max, and Apple TV+. Each competitor brings it is unique content library and technological advancements, chipping away at Netflix’s early-adopter advantage. Secondly, the ballooning costs of original content production further strain it is financials. As consumers demand high-quality, diverse content, Netflix must invest heavily in both licensing existing properties and developing new ones. Regulatory challenges present another hurdle, significantly as Netflix expands globally. Different countries have varying censorship laws, data protection regulations, and even tax laws affecting digital services. Navigating this complex regulatory landscape is crucial for sustained growth. Furthermore, global expansion introduces the challenge of catering to diverse audience preferences, requiring a more localized approach to content curation and customer engagement. In light of these challenges, this essay aims to offer a comprehensive strategic roadmap for Netflix, addressing aspects such as content diversification, regulatory adaptability, technological innovation, user experience improvements, ethical data utilization, and sustainability.
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Zhang, Jiyue. "Netflix Evolution and Strategy for Future Development." Lecture Notes in Education Psychology and Public Media 51, no. 1 (2024): 36–40. http://dx.doi.org/10.54254/2753-7048/51/20240649.
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Since Netflix's founding in 1997, Netflix has transformed from an online DVD rental service into a massive streaming media company. Its 44.21% share of the US streaming market by 2023 shows how flexible and well-liked it is in the cutthroat world of streaming media. Amazon Prime Video, Hulu, Disney+, HBO Max, and other streaming services are competitors for Netflix, which has had inconsistent financial performance in 2023. Its strategy is centered on investing in high-value projects, creating content with both local and global appeal, and expanding globally. Netflix prioritizes original content, technological innovation, and international expansion as part of its subscription-based business model. In the cutthroat streaming market, Netflix faces off against established behemoths and upstarts and oblique rivals like social media sites. Though obstacles like financial management, content saturation, and strategic transparency still exist, its strategic concentration on unique material and international expansion seems appropriate. Future success is advised by prioritizing user experience, investing in technology, diversifying revenue streams, increasing the diversity of material, and being transparent about audience data.
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Sztąberek, Maciej. "Platforma strumieniowa Netflix – domena VOD czy nowa forma telewizji jakościowej? Historia i sposoby dystrybucji." Panoptikum, no. 20 (December 17, 2018): 10–32. http://dx.doi.org/10.26881/pan.2018.20.01.
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Nowadays streaming platforms are becoming more and more popular, enabling viewing of video materials in the format of Video on Demand. Currently, the most popular are platforms such as Amazon Prime Video, Showmax, which came to Poland at the beginning of 2017, HBO GO service belonging to a traditional television broadcaster, or finally the oldest of these – the Netflix platform. This article will be devoted to Netflix due to its long history and unquestionable clearing of routes in this area. The main purpose of this article is to analyze Netflix’s actions related to VoD services and its production of high-quality programs. Analysis is aimed at specifying solutions that have provided this platform with such popularity. In addition, an attempt will be made to determine whether Netflix is only a streaming platform or can be considered as an example of modern quality television.
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Ahn, Jin Sun, Jung Hoon Kim, Youngbin Kim, and Jaeseong Lim. "The Escalating Competition Faced by Netflix." Journal of Accounting, Business and Management (JABM) 30, no. 2 (2023): 48. http://dx.doi.org/10.31966/jabminternational.v30i2.981.
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Netflix is the biggest over-the-top media service company in the world. It provides video on demand to its paid subscribers. As of December 2021, the company has 222 million paid subscribers in more than 190 countries. The ongoing global pandemic has boosted Netflix’s revenues and profits as people have spent more time indoors. However, the growing popularity of video-on-demand services has encouraged significant competition from other providers. This paper describes how escalating competition may affect Netflix’s business model.
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Yuan, Chenying. "A Case Study of Netflix’s Marketing Strategy." BCP Business & Management 42 (March 20, 2023): 185–90. http://dx.doi.org/10.54691/bcpbm.v42i.4580.
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With the global epidemic, home entertainment is particularly important. Netflix streaming company offers a vast inventory of movies and TV on demand. Netflix has grown substantially since the 2020 epidemic, adding 16 million subscribers. As a leading company in the streaming industry, the reasons for Netflix’s success are worth analysing. This paper analyses Netflix’s promotional strategy, success stories and experiences and identifies problematic areas for advice. The study finds that Netflix’s promotional strategy is related to social media, which is used to increase interaction with viewers, such as the case of Netflix’s successful entry into the Spanish market using Twitter. The disruption of the business model and the creation of a recommendation system enhance the user experience. The development of original content attracts new subscribers through innovation, as in the case of Black Mirror, which created a new interactive model. At the same time, a number of problems have been identified, such as the limitations of Netflix’s international development, the dependence of revenues on subscriptions and the high cost of producing original content.
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Wu, Lingchao. "Analyzing the Debts Effects on Netflixs Liquidity and Costs." Advances in Economics, Management and Political Sciences 30, no. 1 (2023): 118–24. http://dx.doi.org/10.54254/2754-1169/30/20231451.
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Netflix has issued substantial sums of debt in 2018 and 2019 in order to expand its content library and deal with the intense rivalry that exists in the streaming media sector. The objective of this paper was to investigate the ways in which Netflix's liquidity and costs of financing are impacted by the use of long-term debt financing. The annual reports that Netflix produced from 2017 through 2022 were scrutinized in great detail. According to the findings of this research, Netflix did not experience any liquidity issues in 2018 and 2019 as a result of its long-term debt financing. Therefore, organizations that provide streaming media may utilize long-term debt financing in order to make short-term investments if they managed the due dates of their loan in an appropriate manner. Meanwhile, based on the findings of this study, Netflix was able to reduce the costs associated with debt by issuing debt mostly in euros and using fixed interest rates. When interest rates are forecasted to rise, it may be beneficial for businesses to cut their debt costs by taking on debt denominated primarily in euros and offering fixed interest rates.
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Barr, Trevor. "Whither Netflix ?" Journal of Telecommunications and the Digital Economy 3, no. 2 (2015): 12–26. http://dx.doi.org/10.18080/jtde.v3n2.13.
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In March 2015 Australia became the 50th country in which US video streaming company Netflix had set up a local operation to supplement its planned global expansion in 200 countries. Newcomers Presto and Stan also joined in to further add to the extraordinary rate of growth of all forms of video traffic in Australia, now over half of Telstra’s Internet business. So who is Netflix, and how well might it expand its business in addition to those customers in Australia who are already using virtual private networks (VPNs) to access and pay for their programmes? The company began as a DVD on-line mail rental service in the US over fifteen years ago, but its management always saw the huge potential to use the Internet as –“direct mail on steroids”– for the on-line delivery of movies to homes. Whilst Netflix commendably offers more choice of programmes for Australian viewers, an examination of its business model could hardly support the notion that the established commercial television networks now face a fundamental existential threat. Nor should the notion of “mass digital connectivity” be taken for granted – not only because Australia still has so far go to reach ubiquity of the connection of homes to high capacity broadband, but also because of the serious lack of affordability of direct user pay services for so many Australians. The most likely future scenario is the on-line streamers will be welcomed by a growing number of paying customers, but as a complementary sector to the strong network television incumbents.
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Walker, K., and S. Reeves. "Netflix warning." British Dental Journal 226, no. 5 (2019): 307. http://dx.doi.org/10.1038/s41415-019-0099-8.
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Xiao, Huazhen. "Research on the Brand Marketing Strategy of Netflix in the New Media Environment." Advances in Economics, Management and Political Sciences 56, no. 1 (2023): 195–202. http://dx.doi.org/10.54254/2754-1169/56/20231087.
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Netflix has been a transformational force in the quickly developing new media, altering how entertainment is delivered and consumed. This essay examines Netflixs brand positioning and social media marketing strategies within the new media environment. The brand identity of Netflix, which is distinguished by its innovation, accessibility, and diversity, is what makes it successful. Netflix has established itself as a leading streaming service platform by providing binge-watching opportunities, ease, and a wide variety of material. In addition, its social media strategy promotes participation, community, and personalized recommendations, boosting the perception of its brand. However, difficulties continue. It can be challenging to balance user engagement and advertisement, deal openly with critical comments, and keep users interested when there are gaps in content distribution. Transparent data practices must be followed in the face of data privacy concerns. This essay offers suggestions for practical action. Creating original content and adjusting to algorithm changes are key to maintaining interest. Clear disclosure and user consent for data use are necessary to build trust. Emphasizing originality and regionalized promotion are necessary for differentiation in a competitive market. This research explains how Netflixs brand marketing thrives in the digital media era and provides insights into entertainment companies and beyond. Despite being predominantly social media-focused, its implications may apply to general brand marketing strategies in the new media environment. This research serves as a fundamental investigation of brand marketing strategies in the context of contemporary media as technology develops rapidly.
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Duaa Batool, Syeda, and Amrah Malik. "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults." Global Sociological Review IX, no. I (2024): 166–78. http://dx.doi.org/10.31703/gsr.2024(ix-i).15.
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The study aims to investigate the exposure frequency of Pakistani young adults to LGBTQ content on Netflix and to examine the influence of Netflix’s LGBTQ content on the future acceptance of sexual minorities among Pakistani young adults. The conceptual framework is developed around Cultivation Theory. The study also employs a rigorous quantitative method using a cross-sectional survey of 200 Netflix users between the ages of 18 and 26, 100 males and 100 females, through purposive sampling. The participants are selected from the media and mass communication departments of four universities chosen from the QS ranking 2024, with 25 males and 25 females from each university. The collected data is subjected to frequency, correlation, and regression tests using SPSS for further analysis. The findings of the study revealed a statistically clear connection between Netflix LGBTQ content consumption and a shift in attitudes among young Pakistani adults.
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Fernandes, Marina Rossato, and Luis A. Albornoz. "Netflix as a policy actor: Shaping policy debate in Latin America." Journal of Digital Media & Policy 14, no. 2 (2023): 249–68. http://dx.doi.org/10.1386/jdmp_00124_1.
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In the rise of video-on-demand (VOD) services, Netflix is a prominent actor, expanding its operations in Latin America while regulators remain evasive. Its power concentration motivated research from different perspectives, while its role as a policy actor remains under-investigated. Therefore, this article engages in the political economy of communication to investigate how Netflix uses power to build an image of an expert able to provide policy recommendations to Latin America. We combine qualitative document analysis, participant observation and semi-structured expert interviews to assess Netflix’s strategy to consolidate as a policy actor in Latin America. The findings revealed Netflix’s attempts to legitimize itself as a promotor of inclusion and diversity without the need for regulation while connecting with the leading institutions promoting a policy discourse according to its interests. The enlargement of Netflix’s agency through knowledge production and connection with policy entrepreneurs raises concerns about power concentration and constraints of cultural policies.
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Fawzia, Ulfa, and Baiq Wardhani. "The Identification of “The Art of War” Military Strategy On Netflix’s Business Strategy." Jurnal Global & Strategis 14, no. 1 (2020): 143. http://dx.doi.org/10.20473/jgs.14.1.2020.143-160.
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Karya sastra klasik “the Art of War” yang ditulis oleh Sun Tzu dipandang relevan ketika diterapkan di era kontemporer ini. Tidak terbatas pada lingkup militer saja, the Art of War juga dapat diterapkan di berbagai aspek kehidupan salah satunya di aspek bisnis. Tulisan ini bertujuan untuk meneliti strategi militer yang tertulis dalam the Art of War yang teridentifikasi dalam strategi bisnis Netflix, sebagai suatu perusahaan yang berhasil menghadirkan terobosan di tengah industri hiburan digital. Untuk mencapai tujuan tersebut, penulis menggunakan metode kualitatif yang menganalisis data primer dan sekunder, serta mengumpulkan data-data dari kajian terdahulu, buku, jurnal, dan artikel ilmiah. Hasil dari penelitian ini menunjukkan bahwa Netflix mengadopsi beberapa strategi militer Sun Tzu dalam upayanya menduduki industri hiburan. Dengan beberapa penafsiran terminologi strategi militer yang kemudian disesuaikan dengan terminologi bisnis, penulis kemudian menelaah tahap-tahap perkembangan bisnis Netflix yang disertai dengan analisis strategi militer “the Art of War” sebagai upaya perusahaan melakukan penetrasi pasar dan menghadapi kompetitor, mendesain inovasi dan mengembangkan usaha, serta membentuk aliansi. Selain itu, penulis menemukan kesamaan pemikiran antara konsep pasifisme Sun Tzu dengan konsep binsis Netflix sebagai purpose-driven business. Kata-kata kunci: The Art of War, Netflix, dan Strategi Bisnis. The classic literary work, "the Art of War" written by Sun Tzu, is considered to remain relevant applied in this contemporary era. Not limited to the military aspect, the Art of War also finds its place in various aspects of life, one of which is in business aspects. This paper aims to examine the military strategy written in the Art of War identified in the Netflix business strategy as a company that has succeeded in generating breakthroughs amid the digital entertainment industry. The authors employ qualitative methods to analyze both primary and secondary data collected from previous studies, books, journals, and scientific articles. The results of this study indicated that Netflix adopted several of Sun Tzu's military strategies in its efforts to occupy the entertainment industry. Some interpretations of military strategy terminologies have been adjusted into business terminologies to analyze the stages of Netflix's business development by using the Art of War military strategy as attempts by the company to penetrate the market and face competitors, designing innovation and business development, as well as forming alliances. Moreover, the authors found the similarity of ideas between the concept of pacifism by Sun Tzu with the business concept of Netflix as a purpose-driven business. Keywords: The Art of War, Netflix, and Business Strategy.
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Masao, Muhammad, and Imam Salehudin. "Unveiling the Dynamics of Expectation, Flow, Enjoyment, and Satisfaction: Drivers of Continued Subscription Intentions Among Netflix Users." South East Asian Journal of Management 17, no. 2 (2023): 96–121. http://dx.doi.org/10.21002/seam.v17i2.1410.
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"Research Aims: This study investigates the determinants impacting the intention of Netflix users to continue using the platform. By leveraging the extended Expectation-Confirmation Model of continued IT usage and hedonic variables, including Confirmation, Flow, Perceived Usefulness, Perceived Enjoyment, and Satisfaction, the research aims to discern the most influential factors. Design/Methodology/Approach: The research recruited 271 participants through non-probabilistic purposive sampling, targeting Indonesian Netflix subscribers active within the preceding six months who were at least 17 years old at the time of the study. Covariance-based Structural Equation Modelling was employed to analyse the collected data. Research Findings: User enjoyment and Satisfaction mediate the relationships between Flow and Confirmation with Netflix's continuance intention. Flow emerges as the preeminent determinant of continuance intention among the exogenous variables. While Flow's influence on continuance intention is mediated by Satisfaction and Enjoyment, there is no direct effect between Flow and Satisfaction. Perceived Usefulness exhibits no substantial correlation with continuance intention. Theoretical Contribution/Originality: This research underscores the pivotal role of Flow in driving enjoyment and continuance intention within video subscription services like Netflix. Managerial Implications in the South East Asian Context: The study offers insights into the preferences and behaviours of Netflix users in the Southeast Asian context, employing Indonesia as a focal point. This valuable information equips Netflix and other regional SVOD providers to strategically enhance their offerings and services. Research Limitations & Implications: To enhance the robustness of the findings, future research should encompass broader and more diverse populations for comparative purposes. Including new variables, such as digital piracy and perceived ease of use, would contribute to a comprehensive understanding of the dynamics at play. Keywords: Technology Acceptance Model, Expectation Confirmation Model, Flow, Continuance Intention, Netflix"
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Kuo, Chiu-Wen. "Global Success of Netflix with Korean Contents." INContext: Studies in Translation and Interculturalism 4, no. 1 (2024): 162–86. http://dx.doi.org/10.54754/incontext.v4i1.73.
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The Korean Wave has been present in Taiwan for over 20 years, permeating various sectors including dramas, K-POP, movies, Korean cuisine, video games, fashion, and cosmetics. Its influence is not just limited to Asia; Korean content products are now recognized globally. Previously, the success of Korean content in European and American markets was facilitated by concerted efforts from both the industry and the government. However, in recent years, particularly during the pandemic, the robust involvement of the streaming platform Netflix, exemplified by the global sensation Squid Game, has intensified the world's fascination with Korea. Netflix serves as an optimal tool for the dissemination of film and media culture. While Netflix's support has undoubtedly been beneficial for Korea, it has also raised concerns regarding their investment strategies and the challenges they pose to Korea, such as intellectual property (IP) issues, monopolistic control over broadcasting rights, localization strategies, diversification of production formats, revenue sharing with telecommunication operators, and the survival of domestic over-the-top (OTT) media service platforms. In response, both the industry and government have initiated measures such as government subsidies for OTTs, tax reductions, levies on Netflix's use of the internet, standardized contracts, and the active cultivation of creative talent. Additionally, industry efforts include mergers, fostering alliances to expand capital, and ensuring the production and circulation of quality content. This paper will comprehensively organize and analyze data from official Korean sources, academic papers, and field studies conducted by the author, to explore the competitive and cooperative issues between Korean OTT platforms and Netflix, and to identify viable responses. The analysis will cover three main aspects: (a) Netflix's investments in Korea and the challenges they present to the country; (b) the Korean government's response policies; and (c) the current situation and potential improvements for local Korean OTT platforms.
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Wayne, Michael L. "Netflix, Amazon, and branded television content in subscription video on-demand portals." Media, Culture & Society 40, no. 5 (2017): 725–41. http://dx.doi.org/10.1177/0163443717736118.
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Branding has been described as the defining industrial practice of television’s recent past. This article examines publicly available industry documents, trade press coverage, and executive interviews to understand the place of traditional television network branding in subscription video on-demand (SVOD) portals as represented by Amazon and Netflix. Focusing on materials relating to licensed rather than original content and this content’s role within the US domestic SVOD market, two distinct approaches emerge. For Amazon, the brand identities of some television networks act as valuable lures drawing customers into its Prime membership program. For Netflix, linear television networks are competitors whose brand identities reduce Netflix’s own brand equity. Ultimately, Amazon’s efforts to build a streaming service alongside network brand identities and Netflix’s efforts to build its own brand at the expense of such identities demonstrate the need to think about contemporary television branding as an ongoing negotiation between established and emerging practices.
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Yu, Seon Yeong, Mi Jin Noh, Yang Sok Kim, and Mu Moung Cho Han. "A study of changes in user experience and service evaluation: Topic modeling of Netflix app reviews." Korean Institute of Smart Media 12, no. 6 (2023): 27–34. http://dx.doi.org/10.30693/smj.2023.12.6.27.
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As Netflix usage has increased due to the COVID-19 pandemic, users' experiences with the service have also increased. Therefore, this study aims to conduct topic modeling analysis based on Netflix review data to explore the changes in Netflix user experience and service before and after the COVID-19 pandemic. We collected Netflix app review data from the Google Play Store using the Google Play Scraper library, and used topic modeling to examine keyword differences between app reviews before and after the pandemic. The analysis revealed four main topics: Netflix app features, Netflix content, Netflix service usage, and Netflix overall reviews. After the pandemic, when user experience increased, users tended to use more diverse and detailed keywords in their reviews. By using Netflix review data to analyze users' opinions, this study shows the changes in user experience of Netflix services before and after the pandemic, which can be used as a guide to strengthen competitiveness in the competitive OTT market.
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Patrick, Stephanie. "You get to stop him! Gendered violence and interactive witnessing in Netflix’s Kimmy vs The Reverend." Critical Studies in Television: The International Journal of Television Studies 16, no. 1 (2021): 30–46. http://dx.doi.org/10.1177/1749602020976914.
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Across four seasons of her Netflix hit comedy, Kimmy Schmidt emerged as a strong, female survivor of sexual violence. However, Unbreakable Kimmy Schmidt would often walk a fine line between post-feminist and feminist understandings of rape and gendered violence, while reinforcing harmful racial tropes rooted in ‘white feminism’. In 2020, Netflix brought Kimmy back for her ‘biggest adventure yet’ in Kimmy vs the Reverend, but, this time, the viewer had the power, as the tagline read, to ‘decide what happens’, with Netflix’s interactive feature. The article argues that Netflix’s interactivity feature is employed in potentially transformative ways, providing a call-to-action to fans and implicating the audience as both spectators and witnesses to injustices of systemic violence against women. However, the 2020 film's investment in, and deployment of white feminist politics mirrors a broader media erasure of the experiences of racialised women, while closing down the interactive potential of identification across difference.
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Safitri, Anggi Aldila. "Pengaruh Karakteristik Pesan pada Media Sosial dalam Membentuk User Engagement." JURNAL LENSA MUTIARA KOMUNIKASI 5, no. 2 (2021): 128–44. http://dx.doi.org/10.51544/jlmk.v5i2.2434.
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The growth of the internet in Indonesia provides an alternative for people looking for entertainment. In this case, it has been surveyed by a trusted source wearesociat.com, which produces data that internet growth in Indonesia has increased from year to year, namely by 54.7% in 2018 and continues to grow to 56% in 2019 of the total population in Indonesia. This shows that internet growth in Indonesia has increased by 17.3% in the 2018-2019 period (Nofriansyah, 2020:20). If in the past they had entertainment such as watching videos or films via television or radio, now people can access entertainment through devices, computers or laptops. The new media in this case is online video viewing services, namely Netflix. With a subscription system, people can be more efficient, fast and in accordance with the desired entertainment. This service is still relatively new, so companies have to make approaches and marketing to find customers. One of the media used by Netflix Indonesia is the Instagram account netflixid. So that researchers will see the effect of message characteristics on social media in shaping user engagement. Researchers used a quantitative method of content analysis of content posted on the netflixid Instagram account. There are two variables in this study, namely the independent variable related to post content messages (X) and the dependent variable related to user engagement. Variable X has three sub variables, namely the goal, message orientation, and elements in the netfixid Instagram post content. In this research, the message characteristics that have significance and influence on Netflix user engagement in Indonesia are found in the message element indicators in post content on the netflixid Instagram account.
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Pilipets, Elena. "From Netflix Streaming to Netflix and Chill: The (Dis)Connected Body of Serial Binge-Viewer." Social Media + Society 5, no. 4 (2019): 205630511988342. http://dx.doi.org/10.1177/2056305119883426.
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With the digitization of the entertainment industry, our everyday media encounters become increasingly data-saturated. In the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation on a regular basis. By conceptualizing the American streaming brand and content provider Netflix as a networked experiential environment, this article explores the practice of binge-watching in light of its multilayered possibilities for user engagement. With the focus on the affective entanglements of recommendation, attention, and attachment, the first part of the article foregrounds binge-watching as the main driving force behind Netflix’s promotional stance on personalization and quality. The second part provides a situated analysis on how binge-viewing technologies and bodies connect and disconnect by zooming in on users’ adaptations of the viral catchphrase “Netflix and chill” on Tumblr. Highlighting the embodied dynamics of engagement with today’s tech brands, I argue for thinking about the value of these dynamics as embedded in the digital logic of contact/capture.
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Pethes, Nicolas, and Julia Willms. "DAS NETFLIX-DILEMMA." POP 10, no. 1 (2021): 150–76. http://dx.doi.org/10.14361/pop-2021-100123.
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Hayes, Lydia. "Netflix Disrupting Dubbing." Journal of Audiovisual Translation 4, no. 1 (2021): 1–26. http://dx.doi.org/10.47476/jat.v4i1.2021.148.
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In 2017, English dubbing entered the mainstream on the initiative of the subscription video-on-demand service (SVoD) Netflix. Recent English dubs have taken advantage of the largely convention-free English dubbing industry and, in 2019, dubs outsourced by Netflix to VSI London saw the introduction of linguistic variation into the dubs of Spanish originals, such as Alta Mar (High Seas) (Campos and Neira 2019–) and, most notably, Hache (Torregrossa and Trullols 2019–). In these series, a myriad of British accents is used for characterisation as an alternative to standardisation strategies that conflate cultural identities into one, which are prevalent in many consolidated dubbing industries. In addition to the lack of industry precedents and an argued associated malleability of viewers, the diegetic quality of dubbed dialogue seems to have allowed the implausibility of linguistic variation to be accepted by viewers in an extended “suspension of linguistic disbelief” (Romero-Fresco 2009: 49). In this paper, I explore accents as “unit[s] of cultural transmission” aka “memes” (Dawkins 1976: 206), and the specific sets of connotations associated with accents i.e. dialectal memes that are evoked in the original and dubbed versions of the aforementioned series. Emerging norms in UK dubs of Spanish originals are then elucidated. Lay summary For over sixty years now, subtitling has been the default form of translation when bringing foreign films into English-speaking countries. However, Netflix has recently disrupted this practice by providing the alternative option of watching many of its non-English films and series dubbed into English, i.e. the voices of the original actors are replaced with those of voice actors who perform in English instead of, say, Spanish. In many countries where dubbing has long been the default translation practice, such as Spain, the accents used in original versions to create different character identities are dubbed into one standardised Spanish accent, which makes it difficult to distinguish between characters’ social class, among other qualities attached to accent. In the English dubs on Netflix, however, accents are being used for characterisation. In this article, I analyse the use of British accents in Netflix’ dubs of the Spanish-original series Hache and Alta Mar (High Seas), and compare character identities in the original and dubbed versions, according to the cultural connotations triggered by the different accents used in each. I apply theories from the Translation Studies discipline to help understand and support the use of accents in English dubs, as a valid alternative to standardisation strategies in dubbing. Given a significant amount of Netflix’ foreign products are in Spanish, the analysis in this article can be used in future to track changes in English dubs generally and especially English dubs of Spanish-language originals on Netflix, which might use different strategies to English dubs of Danish products, or Spanish products on other streaming platforms, for example.
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Flicker, André, and Xan Holt. "German Netflix Culture." Germanic Review: Literature, Culture, Theory 97, no. 3 (2022): 211–18. http://dx.doi.org/10.1080/00168890.2022.2096400.
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Horeck, Tanya. "“Netflix and Heal”." Film Quarterly 75, no. 1 (2021): 35–40. http://dx.doi.org/10.1525/fq.2021.75.1.35.
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This article explores how binge-watching shifted from guilty pleasure to essential self-care during the extended lockdown prompted by the COVID-19 pandemic. While binge-watching was prescribed as one of the most effective ways to ward off lockdown ennui, quarantine conditions also led to its reframing as a politically productive activity, one tied to social-justice projects. Following the worldwide outrage over the murder of George Floyd in May 2020, listicles emerged of antiracist films and TV shows for viewers to watch as a means of converting them from unreflective couch potatoes into socially enlightened citizens. While such lists are problematic, COVID culture’s recasting of binge-watching as civic duty compels reflection on how viewing habits in the streaming era might be related to public pedagogy around social-justice struggles. The article concludes by pointing to the continued relevance of binge-watching as a concept that captures the affective intensities of internet TV and user-directed viewing during the pandemic and beyond.
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Engel, Laurence. "Netflix, une révolution ?" Esprit Octobre, no. 10 (2014): 133. http://dx.doi.org/10.3917/espri.1410.0133.
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