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Journal articles on the topic 'Netflix'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Agatha, Sheilla Claudy, and Aminah Swarnawati. "ANALYSIS OF THE EMOTIONAL USER EXPERIENCE ON NETFLIX INDONESIA'S EMOTIONAL BRANDING THROUGH INSTAGRAM ACCOUNTS." Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis 8, no. 1 (2024): 67. http://dx.doi.org/10.24853/pk.8.1.67-76.

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The rise of Over the Top (OTT) internet content services like Netflix has revolutionized the entertainment industry. Netflix Indonesia employs emotional branding through the Instagram account @netflixid. The research aims to describe user experiences with Netflix Indonesia's emotional branding on Instagram and analyze it through the @netflixid account based on user experiences. Using marketing communication theory, specifically emotional branding, the qualitative descriptive research with a phenomenological approach involved four purposively selected informants. Results reveal an emotional bon

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Luo, Haochong. "Predicting Netflixs Future Success by Using SWOT Analysis." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 94–99. http://dx.doi.org/10.54254/2754-1169/59/20231079.

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Netflix is a leader in media and entertainment in todays world, and this paper takes a comprehensive look at Netflix. This paper provides an in-depth study of Netflixs historical evolution, foundational underpinnings, and key business areas. The research in this paper utilizes a SWOT analysis to thoroughly assess and analyze Netflixs inherent strengths, weaknesses, emerging prospects, and looming challenges. The investigation scrutinizes the cornerstones of Netflixs success, including content innovation, savvy data utilization, efficient distribution network, and cutting-edge technology integr

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3

Saputri, Nur Amala. "Komodifikasi Adegan Humor dalam Akun Instagram Netflix Indonesia." Komuniti : Jurnal Komunikasi dan Teknologi Informasi 16, no. 2 (2024): 168–94. https://doi.org/10.23917/komuniti.v16i2.2118.

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Penelitian ini bertujuan menganalisis praktik komodifikasi adegan humor dalam film dan serial TV Netflix yang dilakukan dalam akun jejaring media sosial Netflix Indonesia (@netflixid). Netflix sebagai perusahaan media yang berperan sebagai produsen sekaligus distributor film, banyak melakukan praktik komodifikasi konten untuk mencapai keuntungan lebih. Peneliti menggunakan paradigma kritis dan perspektif ekonomi politik media sebagai pisau analisisnya. Metode yang digunakan adalah analisis tekstual deskriptif kualitatif. Teknik pengumpulan data, peneliti mengurutkan dan melakukan klasifikasi k

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Gao, Daizhe. "Navigating the Streaming Wars: A Financial and Risk Assessment of Netflixs Position and Prospects." Advances in Economics, Management and Political Sciences 146, no. 1 (2025): 44–50. https://doi.org/10.54254/2754-1169/2024.ld19055.

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This paper provides an in-depth financial and risk assessment of Netflix, Inc., analyzing its competitive positioning in the rapidly evolving streaming industry. Key financial indicators such as revenue growth rate, net profit margin, return on equity, and earnings per share growth are used to evaluate Netflixs profitability and overall financial health. The study also examines the risks Netflix faces, including heightened competition from Disney+, HBO Max, and Amazon Prime Video, as well as operational and cybersecurity vulnerabilities. Despite these challenges, Netflix continues to innovate

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Fan, Hengxu. "Leader in the Digital Entertainment Market: Netflix's Continued Success in a Fiercely Competitive Environment." Advances in Economics, Management and Political Sciences 73, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/73/20231226.

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As one of the world's largest digital entertainment providers, Netflix plays a crucial role in the entertainment and streaming industry. This article analyzes the main strategies for Netflix's success by using market research data, financial data, and user behavior data. Through analysis, it was found that high-quality original works are the key weapon for Netflix to win. With the help of big data and algorithm analysis, Netflix is deeply loved by consumers. In addition, Netflix's globalization strategy has gained market recognition and allowed it to maintain a competitive advantage in the glo

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Wei, Chuyue. "Analysis of Whether There Will Be a Company Like Netflix in China." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 179–85. http://dx.doi.org/10.54254/2754-1169/38/20231909.

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As a giant in the film and television industry, Netflix's experience and success are worth thinking about. The film and television industry has enjoyed certain development and opportunities due to the spread of COVID-19 across the country. The article explores whether China can seize the opportunity to create the next Netflix. The article starts with Netflix company to study the company's development process and advantages, challenges and so on. Furthermore, we face challenges by comparing the financial differences and business models between the Chinese company and Netflix. Finally, this stud

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Derek, Ade Maryam, Chandra Liu, and Putri Melati. "Netflix: Implementasi Strategi Korporasi pada Strategi Fungsional SDM untuk Pencapaian Keunggulan Komparatif." Sanskara Manajemen Dan Bisnis 1, no. 02 (2023): 84–88. http://dx.doi.org/10.58812/smb.v1i02.61.

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This research aims to increase knowledge about information about Netflix's successful strategies and what are the competitive advantages for Netflix so that people use Netflix as a medium of entertainment. The research method used is literature study. The results of this study indicate that the strategy used by Netflix in achieving competitive advantage can be seen from Netflix's Vision, Mission and core values by using a SWOT analysis to look at internal and external factors that can affect the organization including internal strengths and weaknesses, while for external factors, namely Opport

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Qisthina, Farah, and Hendy Mustiko Aji. "Does satisfaction after watching the trailer affects online streaming movies subscription? Empirical study on Netflix." Communications in Humanities and Social Sciences 2, no. 1 (2022): 22–29. http://dx.doi.org/10.21924/chss.2.1.2022.25.

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This study is purposed to test the factors that encourage consumers to subscribe to Netflix. The sample in this respondent is selected using a purposive sampling technique with the criteria of all Indonesians who have watched trailers of several Netflix films in various media. The number of valid respondents is 222. All data are analyzed using the PLS-SEM method. This study indicates that subscription intention to Netflix is significantly affected by brand image, trailer satisfaction, and the quality of Netflix service. In addition, the brand image in this study also has a significant connecti

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9

Higson, Andrew. "NETFLIX - THE CURATION OF TASTE AND THE BUSINESS OF DIVERSIFICATION." Studia Humanistyczne AGH 20, no. 4 (2021): 7–25. http://dx.doi.org/10.7494/human.2021.20.4.7.

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Netflix is considered as a global business invested in strategies of diversification, localisation and personalisation in light of several discourses about the streaming service. One presents Netflix as an evil corporation encouraging binge-watching and reducing individuals to data. A utopian discourse proclaims the democratising potential of digital media technologies, including Netflix's claims about its personalised, on-demand service. An industry discourse laments Netflix's disruption of the film and television business. Finally, a scholarly discourse maps the political economy and cultura

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A/P Paramasivan, Kehxheni, Julia Khor Kher Ying, Iffah Nur Syazana Binti Zainal Abidin, Jin Wenji, and Akanksh KG. "Subscription and Customer Loyalty A Study of Netflix Before and After Covid-19 Pandemic." Asian Pacific Journal of Management and Education 6, no. 3 (2023): 117–28. http://dx.doi.org/10.32535/apjme.v6i3.2674.

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Since the outbreak of the Covid-19 pandemic and the implementation of Movement Control Order (MCO) started in Malaysia, consumers couldn’t watch movies in theatres and couldn’t travel anywhere. In order to position itself as a must-have service in the highly competitive streaming industry, Netflix has made considerable investments in original episodes, series, and features. Hence, consumers have subscribed to Netflix, and it has induced a significant increase in its number of subscribers due to the situation. However, as people who have been locked up at home are able to get out and do other t

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G., Bramhani, Bharathi M., Aditya Sai Srinivas T., and Bhuvaneswari M. "Slicing and Streaming: A Python Analysis of Netflix's Big Picture." Recent Trends in Information Technology and its Application 7, no. 2 (2024): 120–26. https://doi.org/10.5281/zenodo.10628143.

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<em>Venture into the vast landscape of online streaming with Netflix, a titan in the realm of digital entertainment. Bolstered by a colossal subscriber base, Netflix amasses an ocean of data, ripe for exploration. Join me on a riveting journey through a Python-fueled data science project, unraveling the intricate tapestry of Netflix's content universe. Beyond its origins in on-demand DVD rentals, Netflix has metamorphosed, placing paramount emphasis on original show productions. This article delves into the art of deciphering Netflix's evolving narrative, employing Python to dissect troves of

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Yao, Yuan. "An Investigation on the Streaming Industry: With the Case of Netflix." SHS Web of Conferences 165 (2023): 01001. http://dx.doi.org/10.1051/shsconf/202316501001.

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Streaming is growing rapidly in the world, and streaming is gradually replacing television, radio and cinema. The American streaming company Netflix is one of them. In this paper, The author will explore exactly how the success of Netflix, a company that started out as a small DVD rental company, became the most successful streaming company in the world. Currently, Netflix is one of the most successful streaming companies. After Netflix, the film and television industry will not be the same. So it is important to study the company’s success and understand the technology and rules of broadcasti

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Chen, Yankun, Xiang Li, Youshu Song, and Zhuowen Wu. "The Impacts of Epidemics on Netflix's Business Strategies and Market Competitiveness." Advances in Economics, Management and Political Sciences 89, no. 1 (2024): 227–43. http://dx.doi.org/10.54254/2754-1169/89/20231304.

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By harnessing the digital revolution and astute market analysis, Netflix has become the dominant player in the streaming market, and is also already become one of the most influential streamers in the world. In 2019, the Covid-19 has had a major impact on all walks of life around the world, bringing greater pressure to the global economy, and the network economy has also been affected to a certain extent, which has prompted enterprises around the world to accelerate the adaptation and innovation of the new situation, and Netflix, as the pioneer of the streaming media industry, is no exception.

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Xu, Yanyan. "Re-understanding Personal and Organizational Mission with Netflix Cultural Manual." Education Reform and Development 3, no. 1 (2021): 34–37. http://dx.doi.org/10.26689/erd.v3i1.2618.

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Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.

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G., Bramhani, Dwaraka Srihith I.V., Bharathi M., and Bhuvaneswari M. "Crunching the Data: A Machine Learning Approach to Netflix Stock Price Analysis." Research and Reviews: Advancement in Cyber Security 1, no. 1 (2024): 40–45. https://doi.org/10.5281/zenodo.10633595.

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<em>Explore the realm of stock market predictions with a focus on Netflix, a leading OTT streaming giant. Renowned for its diverse content and proprietary productions, Netflix draws the attention of avid investors. This article delves into the methodology of predicting Netflix stock prices using Machine Learning and Python. For those keen on leveraging data-driven insights in stock market ventures, this guide navigates the intricacies of forecasting Netflix's financial trajectory through the lens of machine learning algorithms.</em>

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16

Chen, Shiyin. "Research on the Technology-Driven Path to Streaming Giant based on the Case Analysis of Netflix." Highlights in Business, Economics and Management 41 (October 15, 2024): 122–28. http://dx.doi.org/10.54097/g1a5k216.

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This paper examines Netflix’s business model and the influence of consumer behaviors on its operations, particularly in the context of the COVID-19 pandemic. By analyzing new media companies like Netflix, the paper provides insight into the pandemic’s impact on the global market. As a leading new media company, Netflix has shown remarkable resilience but faces intense competition worldwide. The paper uses SWOT analysis to evaluate Netflix’s strengths, weaknesses, opportunities, and threats, revealing that even industry giants faced significant challenges during the pandemic. The analysis highl

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17

Liu, Xinyu. "Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix." BCP Business & Management 42 (March 20, 2023): 168–73. http://dx.doi.org/10.54691/bcpbm.v42i.4577.

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In the digital age, streaming is an emerging form of media expression that plays an integral role in mass entertainment due to its accessibility, convenience, and rich content catalog. Netflix, a leader in the streaming industry, has been innovative in its short 20+ year history of catering to market development and is typical in analyzing the streaming market. While there is no shortage of literature on Netflix, the content is often limited to case studies in specific geographical areas. This paper aims to analyze Netflix's strategy in a global context based on BCG Matrix and provide suggesti

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18

Murong, Ningxuan. "Analyzing the Construction of Human Resource Management Model for Netflix in the Context of Multiculturalism." Advances in Economics, Management and Political Sciences 163, no. 1 (2025): 96–103. https://doi.org/10.54254/2754-1169/2025.20668.

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Netflix, originating from the United States, is an OTT service company providing online video streaming globally. It offers subscription-based services for movies and TV shows, delivering media to subscribers via internet streaming and the U.S. postal service. By market capitalization, Netflix is one of the world's largest media and entertainment companies. Establishing a scientifically sound human resource management model that aligns with a multicultural backdrop is fundamental to Netflix's operations. The dual factors of Netflix's expanding scale and the rapid development under a multicultu

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19

Liu, Jia. "Financial Analysis of Netflix with a Strategic Approach." Advances in Economics, Management and Political Sciences 68, no. 1 (2024): 92–96. http://dx.doi.org/10.54254/2754-1169/68/20241360.

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In the ever-evolving landscape of the entertainment industry, Netflix has emerged as a dominant force, fundamentally reshaping how audiences consume content. This paper delves into the financial intricacies of Netflix, a global streaming giant that has become synonymous with on-demand entertainment. This papers objective is to conduct a comprehensive financial analysis, scrutinizing key performance metrics, and dissecting strategic choices that have promoted Netflixs meteoric rise. Using financial ratios, cash flow analysis, and assessments of profitability and leverage, I investigate Netflixs

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Li, Qianxue, and Zili Yi. "Analysis of User Behaviour and Business Strategy Optimization of Netflix Video Platform in the Post-Covid-19 Era." BCP Business & Management 28 (October 14, 2022): 293–302. http://dx.doi.org/10.54691/bcpbm.v28i.2267.

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With the global outbreak of Covid-19, people’s lives are influenced greatly. Due to home quarantine, many industry forms and consumer behavior have changed drastically. One of the world’s most extensive streaming platforms, Netflix has seen its commercial business obtain big dividends in the beginning to mid-term of the Covid-19 epidemic. But as the epidemic gradually eased, Netflix’s epidemic dividends were almost gone. Netflix desperately needs to optimise its current commercial strategy to cope with the rapidly changing world by analysing consumer behavior changes. This research focused on

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Gao, Yiwei. "Netflix Overseas Strategy: Why Is China the Most Unnecessary Market for Netflix?" Communication, Society and Media 7, no. 2 (2024): p127. http://dx.doi.org/10.22158/csm.v7n2p127.

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Netflix, Inc. has grown into the world’s leading internet television network, offering on-demand streaming ser-vices globally. Its core business strategy focuses on expanding its streaming membership while maintaining profitability. Over recent years, Netflix has shifted its attention towards international markets, which now generate more revenue than its domestic market. However, despite substantial investments, challenges remain, including intense competition, high costs, and differing user habits. Netflix’s attempts to enter China, a significant market, have been met with regulatory challen

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22

Ulya, Aushofi Zuhrotul. "Aspek Hukum Pidana Penyiaran Film Tanpa Sensor oleh Netflix Sebagai Penyedia Layanan Subscription Video On Demand." Jurist-Diction 4, no. 6 (2021): 2203. http://dx.doi.org/10.20473/jd.v4i6.31843.

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AbstractThe new broadcast media is broadcast digitization in the form of a platform accessed via the internet network. Netflix as a provider of the Subscription Video on Demand service broadcasts uncensored films which result in the films being against the culture and laws and regulations in Indonesia because they contain pornography to violence even though there is an obligation to be censored by a film before the film will be shown. This research is a legal research that analyzes the uncensored film broadcasting activities carried out by Netflix according to the laws and regulations in Indon

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23

Putra, Gustian Rama. "The Sustainability of The Netflix's Business Processes With Knowledge Risk Management Approach." Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika 20, no. 1 (2022): 35–43. http://dx.doi.org/10.33751/komputasi.v1i1.5935.

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The Squid Game film is a film that is very familiar among the public because the story, storyline, and also the quality provided gives a very good impression that can be accessed by the public through an application called Netflix. Not surprisingly, many people remember their childhood in these stories. However, on the side of its very global fame, there are several issues that must be faced by Netflix in showing the Squid Game film that can threaten the sustainability of Netflix's business process itself. Through this research, we will analyze the factors that cause Netflix to face the worst

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Floegel, Diana. "Labor, classification and productions of culture on Netflix." Journal of Documentation 77, no. 1 (2020): 209–28. http://dx.doi.org/10.1108/jd-06-2020-0108.

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PurposeThis paper examines promotional practices Netflix employs via Twitter and its automated recommendation system in order to deepen our understanding of how streaming services contribute to sociotechnical inequities under capitalism.Design/methodology/approachTweets from two Netflix Twitter accounts as well as material features of Netflix's recommendation system were qualitatively analyzed using inductive analysis and the constant comparative method in order to explore dimensions of Netflix's promotional practices.FindingsTwitter accounts and the recommendation system profit off people's l

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Hsiao, Yu-Hao. "The Business Strategy Analysis of Netflix." Transactions on Social Science, Education and Humanities Research 11 (August 20, 2024): 760–67. http://dx.doi.org/10.62051/tjhh1617.

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Netflix has undergone some actual revolution since its founding in 1997. This article introduces the way the strategic development of Netflix has turned it into a giant of streaming services from a simple form for renting DVDs. Utilizing a variety of theoretical frameworks and industry analyses, the paper analyzes Netflix's subscription-driven revenue model, innovation in original content investments, globalization efforts, and technology-driven innovation. The paper will discuss the international expansion strategy of Netflix, involving the need for localization of content and acquisition of

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Wang, Yifan, Ziyu Xiang, and Xuzhe Zhang. "Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing." BCP Business & Management 33 (November 20, 2022): 50–56. http://dx.doi.org/10.54691/bcpbm.v33i.2719.

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Streaming media, as a brand new carrier of cultural products, plays a very important role in business and culture under the rapid development of the Internet. In the wake of the pandemic, many media industries and companies have been affected. First and foremost is Netflix. With the development of the epidemic, Netflix’s market share continues to eat up the market share of film and television. This paper will first study some problems encountered by Netflix after the epidemic and what caused its market value to decline. In addition, this paper will predict and research its future strategies an

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27

Naranjo, Adrià, and Laura Fernández-Ramírez. "Netflix in Web of Science: a bibliometric approach." Communication & Society 35, no. 4 (2022): 133–45. http://dx.doi.org/10.15581/003.35.4.133-145.

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Netflix has shaken up audiovisual industry, but what about academic research? This bibliometric analysis focuses on 210 papers indexed in Web of Science that address this issue. We examine the author, university of affiliation, language, journal, keywords, year of publication, citations received, and categories covered in WoS. We also conducted a quantitative analysis of abstracts and papers to identify the most recurrent methodologies, themes, and samples. Our results highlight a rise in Netflix studies in recent years and their tendency to analyse specific audiovisual works. There are many q

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Salman Abdou, Doaa, and Shahd Nabil Wanas. "THE STREAMER WARS: THE IMPACT OF NETWORK EFFECTS ON NETFLIX’S MARKET DOMINANCE." Economics & Law 6, no. 2 (2024): 62–72. https://doi.org/10.37708/el.swu.v6i2.5.

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The streaming industry, spearheaded by Netflix, has undergone a transformative evolution since its inception, encountering fierce competition from emerging platforms. This paper investigates the network effect strategies leveraged by the top five streaming services in the USA from 2010 to 2021, highlighting Netflix’s adaptive strategies that have sustained its market leadership. Amidst a landscape rife with rivals, Netflix pursues aggressive diversification, expanding beyond traditional streaming into sectors such as dining and theatrical experiences to contend with formidable competitors like

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Lembang, Andrio Rante, Andi Tira, and Juliati Juliati. "TINJAUAN YURIDIS TERHADAP USAHA LAYANAN NETFLIX YANG BELUM BERBADAN HUKUM DI INDONESIA." Clavia 21, no. 2 (2023): 213–20. http://dx.doi.org/10.56326/clavia.v21i2.2314.

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Penelitian ini bertujuan untuk mengetahui : Akibat hukum dan tindakan yang dapat dilakukan pemerintah terhadap layanan Netflix yang belum berbadan hukum di Indonesia. Metode penelitian yang digunakan adalah penelitian normatif empiris yaitu menganalisis objek masalah dan menyatukan peraturan perundang-undangan dengan penerapannya dalam masyarakat. Teknik pengumpulan data melalui wawancara dengan Subbid Pelayanan Administrasi Hukum Umum Kementrian Hukum dan HAM Makassar. Hasil penelitian menunjukan bahwa Netflix sebagai layanan streaming film merupakan perusahaan asing yang belum memenuhi regul

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Nurmiati, Evy, Fahmi Hudaya, Fahira Zuhra, Muhammad Ridho Kamaluddin, and Musthafa Kamil. "NETFLIX'S RELATIONSHIP STRATEGY WITH CUSTOMERS ON SOCIAL MEDIA." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 9, no. 2 (2023): 295–302. http://dx.doi.org/10.33330/jurteksi.v9i2.1454.

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Abstract: Netflix's success cannot be separated from its investment in building a strong digital industry in its business, including in creating relationships with its customers through social media. Netflix is here and becomes a good listener to understand the prevailing pop culture with a variety of interesting content that has been adapted to the data they have regarding the behaviour of their subscribers so that it can be well received by the wider community. This article is explained further in the form of a descriptive analysis of how Netflix, a company that undergoes many transformation

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Hamidah, Luk Lukul, Melvina Oktaviani, and Lestari Nurhajati. "The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision." Jurnal Audience 4, no. 02 (2021): 167–79. http://dx.doi.org/10.33633/ja.v4i2.4745.

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Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood

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Hamidah, Luk Lukul, Melvina Oktaviani, and Lestari Nurhajati. "The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision." Jurnal Audience 4, no. 02 (2021): 167–79. http://dx.doi.org/10.33633/ja.v4i2.4745.

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Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood

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33

Sun, Xinyang. "Two Decades and More: Evolution of Netflix’s Business Models and Outlook of Future." SHS Web of Conferences 148 (2022): 03032. http://dx.doi.org/10.1051/shsconf/202214803032.

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This paper aims to study the growth of Netflix as one of the most successful multinational corporations in the entertainment industry. SWOT analysis is used as the theoretic frame to analyze the different combinations of strategies that Netflix has taken under various circumstances. Based on the focus shift, this paper divides Netflix’s history into three periods: freshly established as a movie rental business, domestic (United States) streaming services provider, and international streaming content creator and service provider. SWOT analysis is then used to examine the strength and weaknesses

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Latulola, Veldha Arabella, Sarah Selfina Kuahaty, and Theresia Louize Pesulima. "Perlindungan Hukum Netflix Atas Penjualan Akun Premium Di Media Sosial." PATTIMURA Legal Journal 3, no. 1 (2024): 45–55. http://dx.doi.org/10.47268/pela.v3i1.13261.

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Introduction: Netflix application as a copyrighted work that is protected in Law Number 28 of 2014 concerning Copyright. Article 9 Paragraph (1) point b and e regulates that the duplication of creation in all its forms and the distribution of creation or copies thereof are the rights of the creator, but in the development of the digital world today Netflix premium accounts are often offered not by Netflix for sale. Purposes of the Research: Analyze Netflix's legal protection of selling premium accounts on social media. Methods of the Research: The research method used is Normative Juridical, t

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Ye, Wen. "The Study of Netflix's Integrated Marketing Model Based on SWOT Theory." Advances in Economics, Management and Political Sciences 132, no. 1 (2024): 119–24. https://doi.org/10.54254/2754-1169/2024.18452.

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As a fundamental analytical tool, the SWOT analysis method is still widely applied in various areas of marketing, including strategic planning, competitive analysis, market entry strategies, brand management, product development, and innovation. It assists companies in making well-informed decisions within the intricate and constantly evolving market environment. Currently, the streaming market is experiencing rapid growth alongside intense competition. As the industry leader, Netflix continues to maintain its competitive edge through a robust library of original content, global expansion stra

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Safari, Abdul Rizal, and Nyoman Puspadarmaja. "THE EFFECTIVENESS OF SOCIAL MEDIA TWITTER @NETFLIXID ON THE MOTIVE TO USE THE PLATFORM NETFLIX VIDEO STREAMING PLATFORM." JOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB) 3, no. 4 (2024): 857–66. https://doi.org/10.55047/jhssb.v3i4.1237.

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The rapid development of the internet has facilitated easy two-way communication across distances, places, and times through social media platforms such as WhatsApp, Facebook, and Twitter. These platforms enable individuals to connect and communicate using an internet connection. The impact of the internet's development, particularly through social media, varies depending on the context and message delivery. This research aims to determine the effectiveness of messages delivered through tweets by the official Twitter account @NetflixID on the different motives of the audience for using the Net

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Su, Xuan. "A Financial Analysis and Valuation of Netflix." Advances in Economics, Management and Political Sciences 103, no. 1 (2024): 33–41. http://dx.doi.org/10.54254/2754-1169/103/2024bj0110.

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As the streaming competition has intensified in recent years, Netflix has maintained its highest subscriber base since its inception, and research has shown that Netflix's success has had a significant impact on investors making the right investment decisions. This paper examines why Netflix, a streaming platform, outperforms its competitors. Choose Comcast; the other four most prominent companies in the entertainment industry, Walt Disney, Paramount Global, and WBD, perform a comparative analysis of financial data on liquidity, solvency, and profitability. The conclusion is that Netflix has p

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Rios, Sofia, and Alexa Scarlata. "Locating SVOD in Australia and Mexico: Stan and Blim contend with Netflix." Critical Studies in Television: The International Journal of Television Studies 13, no. 4 (2018): 475–90. http://dx.doi.org/10.1177/1749602018798158.

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This study employs a comparative analysis of industrial practices and marketing campaigns utilised by subscription video-on-demand (SVOD) platforms, Stan and Blim. It evaluates Stan’s creation and launch prior to the advent of Netflix in Australia, and the introduction of Blim well after Netflix had already established itself as the preferred SVOD in Mexico. Despite the substantial differences between the histories and impacts of these respective national television markets, this study identifies that both platforms have experienced relative success by capitalising on Netflix’s problematic ‘gl

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Fan, Yuyao. "Netflix and Microsoft on Ad Tiers: Is this cooperation good or bad?" BCP Business & Management 35 (December 31, 2022): 512–17. http://dx.doi.org/10.54691/bcpbm.v35i.3342.

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This article will be analyzing the deal on adding ad tiers between Netflix and Microsoft in 2022. It is worth to discuss whether this partnership with Microsoft is necessary for Netflix based on Netflix’s current ability and resources. It will be introducing the process of preparing strategies before the deal, negotiating maximum benefits from the deal, and predicting the results after the deal. It will base on Netflix and Microsoft’s strengths, weaknesses, opportunities, and threats to further explain how each party would gain their relative bargaining power and be in a better position during

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Sekartaji, Swelana. "THE FOUR FACTORS DOMINATING ONLINE STREAMING PLATFORMS AS WITNESSED BY NETFLIX IN THE WAKE OF GLOBALIZATION." Rubikon : Journal of Transnational American Studies 10, no. 2 (2023): 161. http://dx.doi.org/10.22146/rubikon.v10i2.86392.

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The globalization process has increased everything's accessibility and connectivity. Through information and technology, globalization makes it easier to move products, services, cultures, innovations, and creative ideas. As one of the most popular online streaming services, Netflix is fostering cross-cultural exchanges as part of the increasing globalization of capitalism. The author uses written sources, information, and evidence in the form of quotes from written works, written papers, and written responses to articles, reports, publications, and statistical data that are pertinent to Netfl

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Zhang, Wanqi. "Understanding the Development of Netflix during Recent Years through Data Visualization." BCP Business & Management 17 (February 23, 2022): 145–50. http://dx.doi.org/10.54691/bcpbm.v17i.386.

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In recent years, the development of video streaming media has influenced the way traditional industries are shaped. Amazon Prime Video, Netflix, Hulu, and Disney Plus are all magnates leading the industry. And Netflix, as a media that is loved by audiences throughout the globe, is known for its successful transformation and original contents. The objective of this article is to use the techniques of data visualization to tell the story of how Netflix developed in recent years, including its global layout, financial performance, content addition, and audience growth. By using Tableau to create

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Gjylbegaj, Viola, and Sheren Ali Mousa. "Netflix usage among youth in the UAE: Habits, needs, perceptions and expectations." Journal of Digital Media & Policy 16, no. 2 (2025): 131–50. https://doi.org/10.1386/jdmp_00174_1.

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As Netflix’s popularity grows, its impact on society, particularly among youth, becomes more prominent. This study examines the effects of Netflix on the behaviours, psychology and physical well-being of youth in the UAE through a qualitative approach using focus groups. A sample of 40 university students between 18 and 21 years old participated in structured discussions covering viewing habits, social impacts and cultural perceptions. Thematic analysis was applied to identify key patterns and insights from the data. The findings indicate that Netflix significantly affects multiple aspects of

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Febriyanto, Gilang, and Ananto Basuki. "Pengaruh Ewom, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 3 (2024): 669–79. http://dx.doi.org/10.21776/jmppk.2024.03.3.10.

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This research discusses how eWOM, brand image, and brand trust influence purchase decision although it is undeniable that there are other variables not examined in this study which also affect purchase decision. The objective of this study is to identify the effects of eWOM, brand image, and brand trust on the decision of Universitas Brawijaya students to subscribe Netflix’s service. The sample of this quantitative causal research is 100 Netflix users, selected through purposive sampling technique. The research data was harvested from online questionnaires using Google Forms and was analyzed u

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Li, Xuanxuan. "Analysis of Netflix’s Strategic Issues, Challenges and Opportunities." Highlights in Business, Economics and Management 22 (December 27, 2023): 53–59. http://dx.doi.org/10.54097/rjxhk204.

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Netflix has revolutionized the over-the-top media landscape since it is an evolution from a DVD rental service to a global streaming behemoth. With a valuation exceeding $200 billion and an enormous subscriber base, the company has fundamentally altered the way we consume and produce content. Nevertheless, in an ever-changing digital entertainment ecosystem, Netflix confronts a myriad of strategic issues that challenge it is market dominance. Firstly, Netflix faces fierce competition from an expanding list of streaming services like Amazon Prime, Disney+, HBO Max, and Apple TV+. Each competito

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Tan, Lay Hong, Anurag Hazarika, Nur Farah Alyaa Binti Ahmad Tamizi, et al. "How Does Social Media Contribute to Improve Business Performance for Streaming Service?" Asian Pacific Journal of Management and Education 7, no. 2 (2024): 117–30. http://dx.doi.org/10.32535/apjme.v7i2.3294.

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In a rapidly evolving technological landscape, organizations are constantly seeking innovative strategies to enhance performance and connect with their target audience. One such platform gaining traction is TikTok, a social media network particularly popular among young people. Recognizing its potential, businesses are exploring how TikTok can foster brand awareness and cultivate deeper consumer engagement. This study investigates whether factors like internet consumption patterns, social influence on TikTok, perceived value of TikTok content for Netflix, and trust in Netflix as a brand contri

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Zhang, Jiyue. "Netflix Evolution and Strategy for Future Development." Lecture Notes in Education Psychology and Public Media 51, no. 1 (2024): 36–40. http://dx.doi.org/10.54254/2753-7048/51/20240649.

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Since Netflix's founding in 1997, Netflix has transformed from an online DVD rental service into a massive streaming media company. Its 44.21% share of the US streaming market by 2023 shows how flexible and well-liked it is in the cutthroat world of streaming media. Amazon Prime Video, Hulu, Disney+, HBO Max, and other streaming services are competitors for Netflix, which has had inconsistent financial performance in 2023. Its strategy is centered on investing in high-value projects, creating content with both local and global appeal, and expanding globally. Netflix prioritizes original conten

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Qin, Jingwen. "A Financial Valuation of Media and Entertainment Companies." Highlights in Business, Economics and Management 50 (March 13, 2025): 421–26. https://doi.org/10.54097/xy5jh692.

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This paper provides a comparative investment analysis of four leading firms in the media and entertainment industry: Walt Disney Company (DIS), Netflix, Inc. (NFLX), Warner Bros. Discovery, Inc. (WBD), and Paramount Global (PARA). By evaluating valuation metrics, growth rates, and profitability, the study identifies Netflix and Disney as potential high-return investments. While Disney demonstrates steady growth through diversified revenue streams, Netflix's strong brand and innovative advertising strategies sustain investor confidence despite its premium valuation. Conversely, Warner Bros. and

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Wan, Zhenfeng. "A Financial Analysis and Forecast of Netflix, Inc." Highlights in Business, Economics and Management 50 (March 13, 2025): 452–58. https://doi.org/10.54097/bqzz4b59.

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In the constantly changing entertainment landscape, Netflix has risen to prominence, fundamentally transforming the way audiences engage with content. This paper aims to explore the financial complexities of Netflix, a global streaming powerhouse that has become a hallmark of on-demand entertainment. The objective is to perform a thorough financial analysis, examining essential performance indicators while breaking down the strategic decisions that have fueled Netflix's remarkable growth. Utilizing financial ratios, cash flow assessments, and evaluations of profitability and leverage, this pap

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Ananto, Yashin Hilmy, and Ina Ratnasari. "THE INFLUENCE OF VIRAL MARKETING AND ELECTRONIC-WORD OF MOUTH ON THE DECISION TO SUBSCRIBE TO THE NETFLIX APP (Survey on Instagram Followers @netflixid)." Jurnal Ecoment Global 10, no. 1 (2025): 24–35. https://doi.org/10.36982/jeg.v10i1.5153.

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Objectives: This research aims to test and analyze the effect of viral marketing and electronic word of mouth on the Netflix application purchasing decision. This study uses primary data obtained from the results of distributing questionnaires to Netflix Indonesia Instagram followers (@netflixid) Design/Methods/Approach: The method used is descriptive and verification with a quantitative approach. The sample in this study were 384 samples from 1,400,000 population taken using nonprobability sampling method with purposive sampling technique. The analysis technique used in this research is scale

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Cui, Yangmiaomiao. "Research on Netflix’s Expansion and Competitive Strategies in the Global Markets." Highlights in Business, Economics and Management 41 (October 15, 2024): 107–14. http://dx.doi.org/10.54097/4nyc7106.

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This study examines Netflix’s global expansion and competitive strategies, emphasizing their importance in the rapidly evolving entertainment industry. Netflix’s transformation from a DVD rental service to a leading global streaming platform highlights the significance of localized content, technological innovation, and original content production. The analysis identifies three major challenges for Netflix: navigating diverse regulatory environments, sustaining long-term subscriber growth, and managing content saturation and quality. Proposed solutions include partnering with local streaming s

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