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Dissertations / Theses on the topic 'Network marketіng'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Омельяненко, Віталій Анатолійович, Виталий Анатольевич Омельяненко та Vitalii Anatoliiovych Omelianenko. "Маркетинговий аспект формування міжнародних інноваційних мереж". Thesis, ХТЕІ КНТЕУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/41301.

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Мережевий аспект інноваційного розвитку сучасної економіки полягає у використанні моделі відкритих інновацій, коли економічні суб'єкти різних країн об'єднують свої зусилля в науково-технічній сфері та активно обмінюються результатами своєї діяльності. Ефективна інноваційна мережа формується на основі використання маркетингового інструментарію взаємодії та містить у собі науково-дослідні інститути та центри трансферу технологій, орієнтовані на ефективне міжнародне співробітництво

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2

鄧沛權 and Pui-kuen Tang. "Business network: network marketing : analysis of network marketing using business network theories." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268316.

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3

Tang, Pui-kuen. "Business network : network marketing : analysis of network marketing using business network theories /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18840127.

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4

Gross, Claudia. "Multi-Level-Marketing Identität und Ideologie im Network-Marketing." Wiesbaden VS, Verl. für Sozialwiss, 2007. http://d-nb.info/987314718/04.

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5

Groß, Claudia. "Multi-Level-Marketing : Identität und Ideologie im Network-Marketing /." Wiesbaden : VS Verl. für Sozialwissenschaften, 2008. http://www.gbv.de/dms/zbw/558633943.pdf.

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Gross, Claudia. "Multi-Level-Marketing : Identität und Ideologie im Network-Marketing." Wiesbaden VS, Verl. für Sozialwiss, 2008. http://dx.doi.org/10.1007/978-3-531-91039-0.

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Vana, Alin Sergiu. "Networked marketing." kostenfrei, 2009. http://www.biblio.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3665.

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8

Poo-Im, Phanugorn, and Sangkan Savaikiat. "Cultural influences on the social network marketing effectiveness : A case Study in Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14999.

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UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiven

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Ip, Lai Cheng. "Mining on social network community for marketing." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3950661.

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Mayande, Nitin Venkat. "Network Structure, Network Flows and the Phenomenon of Influence in Online Social Networks: An Exploratory Empirical Study of Twitter Conversations about YouTube Product Categories." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2465.

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Traditional marketing models are swiftly being upended by the advent of online social networks. Yet, practicing firms that are engaging with online social networks neither have a reliable theory nor sufficient practical experience to make sense of the phenomenon. Extant theory in particular is based on observations of the real world, and may thus not apply to online social networks. Practicing firms may consequently be misallocating a large amount of resources, simply because they do not know how the online social networks with which they interact are organized. The purpose of this dissertatio

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Rubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.

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Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult challenges in adaptation to international marketing, as collaboration between local marketing agencies could be a solution. Purpose: The purpose of the study is to contribute with understanding of how local marketing agencies can work together for global clients, and how these agencies can adapt loca

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Ramos, Carla. "Developing network pictures as a research tool : capturing the output of individuals' sense-making in organisational networks." Thesis, University of Bath, 2008. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512316.

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For the past twenty years, drawing on the Industrial Network Approach, Industrial Marketing and Purchasing Group researchers have been trying to get a better understanding of organisational networks related issues. Researchers frequently highlight that whatever the researched phenomena, it is important to consider actors’ subjective views of the world. The concept of Network Pictures as introduced in the IMP (Industrial Marketing and Purchasing) body of literature by Ford et al. (2002b), refers to those subjective views and despite its recognised importance no in-depth research had been conduc

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Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.

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The first section of this paper looks specifically at the concept of greenwashing from a theoretical perspective. It aims to establish exactly what greenwashing is, what it involves and how it has been used. The second section incorporates both the first section of this paper, and delves deeper into how greenwashing has been present in social media. The third section of this paper is a case study. This section has been broken down into three categories of industries in consideration of greenwashing practises. The first is ‘The Obvious’ - this looks at the obvious examples of industries that us

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Řežábová, Božena. "Nové trendy v internetovém marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11009.

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The evolution of technology opens new opportunities for business ideas, as well as for marketing and promotion of existing brands and services. The study focuses on new trends in online marketing and social media and how to leverage them in business and marketing.

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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19241/1/Rodney_Ainsworth_Thesis.pdf.

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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Techn

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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Queensland University of Technology, 2008. http://eprints.qut.edu.au/19241/.

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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Techn

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Seeger, Barbara. "Das Network-Marketing-Konzept Chancen und Risiken eines Vertriebswegs." Hamburg Diplomica GmbH, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2927390&prov=M&dok_var=1&dok_ext=htm.

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Seeger, Barbara. "Das Network-Marketing-Konzept - Chancen und Risiken eines Vertriebswegs /." Hamburg : Diplomica, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2927390&prov=M&dok_var=1&dok_ext=htm.

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Näsberg, Victoria. "Internationalization and its role in the utilization of Influencer Marketing within Business." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85284.

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The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. Influencer marketing has been one of those drivers of growth, changing the way that brands market themselves on a global basis. Therefore, there is a need to understand the relationship between internationalization and influencer marketing but determining the role that internationalization plays in the way that infl

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Benjamin, Anne Louise. "Service delivery network strategy for Arrowhead Credit Union." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2170.

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Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.

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Comandini, Chiara. "Social Media Marketing: Integrazione dei social network nella strategia aziendale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/15194/.

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La rivoluzione tecnologica che caratterizza l'era digitale si sta rivelando un fenomeno di massa che ha profondamente modificato il modo di agire e di pensare delle persone. La globalizzazione, l’evoluzione delle tecnologie e la digitalizzazione degli accessi alle informazioni sono i principali fattori che hanno determinato profondi cambiamenti sui mercati, sulle imprese e sui consumatori. Il Web è diventato un elemento fondamentale della quotidianità delle persone, ed è in grado di raggiungere gli individui in qualsiasi luogo o in qualsiasi momento. Nel contesto economico, le tecnologie infor

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22

Pudzemyte, Urte, Viktor Zaunders, and Trajche Kralev. "Harnessing the Social Network : The use of Facebook in marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14820.

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ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Facebook, Swedish Retail Abstract In this study we investigate how online retailers can use Facebook in marketing to increase their sales. We look specifically at how corporate Facebook pages can be used in a good way to increase the sales for these retailers. The study will evaluate different features

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Msweli-Mbanga, Pumela. "Distributor retention in network marketing organisations : the South African case." Thesis, University of Exeter, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366615.

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Jendoubi, Siwar. "Influencers characterization in a social network for viral marketing perspectives." Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1S076.

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Le marketing viral est une nouvelle forme de marketing qui exploite les réseaux sociaux afin de promouvoir un produit, une marque, etc. Il se fonde sur l'influence qu'exerce un utilisateur sur un autre. La maximisation de l'influence est le problème scientifique pour le marketing viral. En fait, son but principal est de sélectionner un ensemble d'utilisateurs d'influences qui pourraient adopter le produit et déclencher une large cascade d'influence et d'adoption à travers le réseau. Dans cette thèse, nous proposons deux modèles de maximisation de l'influence sur les réseaux sociaux. L'approche

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Wang, Xu. "Essays on Inter-firm Ownership Network and Social Media Marketing." Thesis, IMT Alti Studi Lucca, 2017. http://e-theses.imtlucca.it/237/1/Wang_phdthesis.pdf.

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There has been a growing debate on big data and analytics in recent years. Applying analytics to big data creates many opportunities for managers and policy makers to gain greater insight into their business so that they can improve their decision-making. This thesis employs novel approaches of data science to study economic and managerial topics. In particular, we combine the traditional econometric models with novel network measures and machine learning algorithms in exploring the big and high dimensional data of global inter-firm ownership network and Chinese C2C sellers’ microblogs

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Karasová, Eva. "Facebook a marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-151522.

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The main aim of this thesis is to verify the suitability of the use of Facebook as the main tool of communication mix within a specific marketing campaign. Individual Facebook applications will be analyzed and provide the basis for the practical part of the work. On this basis, the project consists of using social networking site Facebook for a particular company and will subsequently be analyzed in two campaigns that take place on the social network. The analysis will be carried out market research among potential customers of the company. The analysis of the results of research respondents r

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Kuzmiak, Štefan. "Online marketing portálu iKariéra.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9405.

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As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give fut

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Randall, Wesley Spencer Pohlen Terrance Lynn. "An empirical examination of service dominant logic the theory of the network /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3925.

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謝啓良 and Kai-leung Tse. "Actual business networks behind the virtual networks." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269357.

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Tse, Kai-leung. "Actual business networks behind the virtual networks /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19878382.

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Teplý, Lukáš. "Marketing přes sociální sítě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162206.

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The purpose of this diploma thesis is to analyze marketing through social networks. The first chapter is focused on Internet, marketing and communication mix. In the second chapter there are discussed social networks and their history. Moreover, this chapter also characterizes generations X, Y and Z. The key part of the thesis aimed to analyze each of social networks such as Facebook, Twitter, LinkedIn and Google+. Main attention is given to provide a detail view of social media tools and possibilities that companies can use for marketing.

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Strömberg, Peter, and Sandeep Jain. "Industrial Marketing in a Network Perspective : A Qualitative study of ABB Crane Systems and its Sales Network." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12779.

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Research question: How is the sales network of ABB Crane system related to industrial marketing in anetwork perspective? Purpose of the research:The main task is to investigate if the sales network of ABB Crane Systems is related toestablished theory of industrial marketing in a network perspective. Method: The research strategy has been formed from a deductive approach and the empiricaldata has been gathered with a qualitative approach. Both primary and secondary data hasbeen used in order to fulfill the purpose of our paper. The empirical findings representthe primary data which was gathered

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Doan, Ngoc Thao Ngan, Fei Kong, and Shanjiao Wang. "B2B Marketing - A Network Relationship Approach : A case study of ICT Company Huawei Operator BG Sales Network." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24193.

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Ramsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.

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Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase de

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Black, Douglas R. "Pyramid power, network marketing leaders' accounts of professional development and success." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0029/NQ63816.pdf.

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Bottoni, Beatrice. "Applicazioni di marketing per i geo-social network: il caso Foursquare." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1588/.

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La geolocalizzazione e i LBS (Location-based services), servizi associati a questi tecnologia stanno trasformando radicalmente il modo in cui i consumatori interagiscono con brand, prodotti e aziende, sia online che nel mondo reale. L 'esplosione nell'utilizzo degli smartphone ha causato un notevole aumento dell'interesse degli utenti per i servizi geolocalizzati, che aprono nuove frontiere sia ai consumatori che ai marketers. Questa tesi di laurea analizza in particolare il fenomeno Foursquare nel mondo e in Italia definendo il modello di business associato a questa tecnologia, servendosi

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Hesoun, Jan. "Inbound marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192814.

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The theme of the diploma thesis is the Inbound Marketing in the Internet environment. The dissertation is divided into three parts -- theoretical, practical and final. Inbound Marketing characteristic is outlined in the theoretical part along with detailed analysis of its components. The practical part includes the brief description of the computer and console games market in the Czech Republic; analysis of the online shop with computer and console games operated by GameLeader, s.r.o.; and the improvement suggestions for the current online presentation of considered company is presented. Final

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Schmiech, Chris. "Erfolgsfaktoren im Network Management : Aufbau und Gestaltung hierarchieloser Netzwerke /." Hamburg : Kovač, 2008. http://www.gbv.de/dms/zbw/55944818X.pdf.

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Schmiech, Chris. "Erfolgsfaktoren im Network-Management Aufbau und Gestaltung hierarchieloser Netzwerke." Hamburg Kovač, 2007. http://d-nb.info/98771774X/04.

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Blasko, Christopher D. "Developing a high performing social system within a network marketing business group." Menomonie, WI : University of Wisconsin--Stout, 2004. http://www.uwstout.edu/lib/thesis/2004/2004blaskoc.pdf.

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Mouzas, Stefanos. "Development of manufacturer-retailer networks : a study of interorganisational networks in the markets of fast moving consumer goods in Germany." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287256.

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Bhat, Sushma Seth. "Inter-organisational cooperation and network influences in destination marketing : the case of www.purenz.com : a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, November 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/448.

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Individual businesses from a variety of sectors network and work together to create a successful tourist experience. The interdependencies of organisations producing this experience make cooperation a necessity in destination marketing. Despite the centrality of cooperation and networking in tourism marketing relatively little empirical research has been conducted in this area. This thesis uses the case of the development of the official NZ website www.purenz.com (purenz) to examine the role, form and process of inter-organisational cooperation in destination marketing. Drawing on in-depth in

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Yang, Jun. "Software exclusivity decision in the presence of indirect network externality." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2005. http://wwwlib.umi.com/cr/syr/main.

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Göbel, Christian. "Strategisches Affinity-group-Netzwerkmanagement Risikoreduzierung mittels koevolutionärer Anpassung an und Gestaltung von szenebasierten Netzwerkstrukturen aus fokaler Unternehmenssicht." Hamburg Kovač, 2009. http://d-nb.info/995566704/04.

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Ellis, Dana L. "Theorizing Ambush Marketing in the Olympic Games." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30200.

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This research comprises three interconnected studies that, when considered together, attend to the dissertation’s purpose of presenting an integrated conceptual framework for ambush marketing in the Olympic Games. This has been accomplished in two ways: (1) the use of institutional theory, supported by network theory, as a lens to view and understand evolutionary processes in Olympic sponsorship and ambush marketing and (2) the use of grounded theory to build a conceptual framework of ambush marketing from the findings. Broadly, the model suggests the evolution of ambush marketing is partially

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Dixon, Anna R. "Health and wealth dietary supplements, network marketing and the commodification of health /." Thesis, University of Hawaii at Manoa, 2003. http://proquest.umi.com/pqdweb?index=0&did=765033321&SrchMode=1&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1233358954&clientId=23440.

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Liao, Kuo-Kan, and 廖國淦. "Personalization for Network Marketing." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/00337476062329840700.

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碩士<br>國立臺灣科技大學<br>電機工程系<br>90<br>The technique of personalization for network marketing is made possible through the collection and analysis of on-line user profiles, upon which marketing and sales decisions are made. Techniques from A.I. and data mining are utilized to construct personal data profiles of on-liners. In doing so, one of the main features in our proposed approach is to collect user profile through a friendly GUI-based interactive mechanism that allows each individual user profile be collected flexibly and incrementally, while attaining user data with high degree of validity.

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Matějka, Martin. "Internetový marketing a sociální sítě společnosti Počítačová pohotovost s.r.o." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-328636.

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Title: Internet marketing and social network of Počítačová pohotovost s.r.o. Objective: Analysis of using social network Facebook in Internet Marketing company Počítačová pohotovost s.r.o., evaluation of corporate and client advertising campaigns presented on the social network Facebook. Methods: Qualitative research, analysis using of social networks Results: It was found that company Počítačová pohotovost s.r.o. use social network Facebook as an additional tool of internet marketing. Its use does not meet the full potential that social networks have, and there is space for further improvemen

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Pei-HanKuan and 官姵涵. "Social Network Cloud Marketing Information System." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/w9x5eg.

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碩士<br>國立成功大學<br>製造資訊與系統研究所<br>103<br>With the growing popularity of social media, the development of Facebook and Line have been taken as a useful tool to broadcast information and build up network with people. Social media platforms provide many kinds of services for its users to stay connected with new people, share opinions with people and keep in touch with old friends and colleagues. This study proposes a framework for developing Social Network Cloud Marketing Information System. There are three main tools are embedded in the system: (1) Facebook Social Plugin (Facebook Like Button, Faceb

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劉建宏. "Charity Niche Marketing and Network Effect." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83638570002410641951.

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Abstract:

碩士<br>國立政治大學<br>財政研究所<br>98<br>Naturally, utility maximizing donors first consider charities sharing their same ideology towards those in need of helps. Therefore, in setting up fund-raising charities, the choice of “location”, in the spectrum of all potential donees, will have effects on the fund-raising results. In addition, donors also often take into account operation scales and credibility when it comes to choosing among different charities. This study proposes a model that the location choice of two homogenous charities is captured through a linear city framework, and a “network effe

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