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Dissertations / Theses on the topic 'Networking motivations'
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Alsolamy, Fahd. "Social networking in higher education : academics' attitudes, uses, motivations and concerns." Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/15852/.
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The main objective of this thesis is to investigate and understand faculty members’attitudes towards, motivations for and concerns about using social networking sites (SNSs), as well as uses thereof, for educational purposes, particularly in the gender segregated educational setting of Saudi Arabian universities. This study identifies faculty members’ perspectives on SNSs and the ways in which academics in Saudi Arabia employ these social networks as educational tools to improve teaching methods and learning styles. Interviews were conducted with 32 faculty members at King Abdul-Aziz University and King Saud University in Saudi Arabia. These particular universities were selected because of their location, size, diversity and academic standing. Those participants were chosen to form the research sample and to represent equally the two universities, the two genders and different degree subjects. Growing use of SNSs has motivated academics and researchers to study social networks and their connection to other fields of study. Several studies have examined integration of SNSs in education. However, a review of previous research in this domain has revealed that further research is required. This thesis, therefore, aims to develop the existing literature through its close focus on qualitative accounts of academics’ usage in Saudi Arabia, particularly since the Saudi government has led several initiatives which have been considered essential interventions and developments in politics, society, education, and various other aspects. Most of the academics involved in this study (91%) use SNSs — particularly WhatsApp (88%), Twitter (84%), Facebook (78%), and YouTube (63%) — for educational purposes. These academics see SNSs as supportive and useful tools and, importantly, methods for facilitating learning, teaching and communication. Motivations for using SNSs include: overcoming social restrictions (e.g. gender segregation), enhancing collaboration and exchanging experiences, generating and improving content, and developing a more critical and reflective thinking. On the other hand, many faculty members (62%) have different concerns about employing these platforms in the academic setting. Cultural and social concerns, protecting academics’ image online, and privacy worries have been identified as the three greatest challenges facing the implementation of SNSs in the higher educational institutions. Many existing studies of privacy and other concerns are written from a Western perspective and its view of privacy — this research expands that discussion by analysing these issues from a non-Western, conservative nation. This thesis explores how cultural and social traditions are both challenged and enhanced by SNSs; for example, it shows that online interactions in gender-segregated societies can provide more information and expand understanding about the opposite gender more than do offline settings. Although these online interactions break the norm of gender segregation, the majority of Saudi users do not completely challenge their cultural and social traditions, and the impact of their social values and principles is clearly apparent in their perspectives and behaviours when using these platforms. Therefore, these findings can advance the understanding of integrating SNSs educationally in the context of a conservative society, and contribute to expanding the current literature on this topic.
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Krisanic, Kara Rodgers Shelly. "Motivations and impression management predictors of social networking site use and user behavior /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2008. http://hdl.handle.net/10355/5772.
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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on September 25, 2009). Thesis advisor: Dr. Shelly Rodgers. Includes bibliographical references.
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Halter, Heather J. "Moving from a textbook to Facebook college students' motivations for using social networking sites in education." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4617.
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This study examined college student motivations for using social networking sites for educational purposes. Motives were examined through the uses and gratifications approach. If we can determine student motivations for using social networking sites, perhaps we can determine a way to successfully implement social networking sites into the classroom. By adding the concept of satisfaction, we can also determine if students will use the sites again. If students are satisfied with educational social networking site use, they will return to these sites for educational purposes again. Data was collected by giving a questionnaire to undergraduate students that assessed social networking site use, as well as motivations for and satisfaction with use. For general uses, students were motivated to use social networking sites for relationship maintenance, passing time, and information seeking purposes. Overall, students were satisfied with their use of the sites. For educational uses, students were motivated to use the sites for relationship maintenance and information seeking purposes. Overall, students are not satisfied with their use of these sites for educational purposes. Theoretical and practical implications of these findings are discussed.ID: 029050089; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2010.; Includes bibliographical references (p. 94-98).
M.A.
Masters
Nicholson School of Communication
Sciences
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Ozaist, Martyna, and Andrea Cygarnik. "Examining the differences in entrepreneurial networking across European Union." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18885.
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ABSTRACT Aim of the study: This study aims to contribute to the existing knowledge on similarities and differences of networking styles across Europe and support either network contextualists or universalists with new empirical knowledge. Method used: A multiple case study was used in this paper. Qualitative data was gathered gathering from 10 interviews collected amongst experienced Swedish, Polish and Dutch entrepreneurs. Findings: Empirical findings have revealed significant differences in the networking patterns in the Netherlands, Sweden and Poland. Main networking motivation for Dutch entrepreneurs is seeking new sales opportunities, for Swedish it is the exchange of knowledge and information. All the entrepreneurs admitted that trust is an important component of network relationship. However, in Sweden trust seem to play more significant role. The empirical findings questioned the theory that trust can be easily transferred based on recommendations. No entrepreneur directly suggested that asked about trust acquisition. In Sweden informal networks are strongly preferred, while in the Netherlands formal network are much more popular. In Poland informal networks are also more popular. In the Netherlands, commercial, paid organizations may be extremely popular given the fact that all of the Dutch respondents participate in them, on the other hand in Sweden governmental networking organizations are quite common, in Poland no respondent have mentioned neither of them. Findings indicate that networking is still not as developed in Poland as it is in two other researched countries. Practical Implications: Common networking patterns cannot be expected in different European countries and background studies should be conducted before entering foreign market. There is still market growth opportunity for commercial networking organizations in Poland. Polish government should engage in more effective promotion of networking amongst entrepreneurs. Contribution: Empirical data confirm the contextualists approach that emphasizes the importance of national differences on networking and warns managers that resemblance of certain patterns cannot be assumed for different countries. This approach was confirmed since the findings exposed significant differences in several areas of networking. Keywords: Business networking, internationalization of business network, networking motivations, trust building, network type preferences, network contextualism and universalism.
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Wu, Yun. "A uses and gratifications perspective of Chinese college students' motivations in using renren (Chinese social networking site)." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/798.
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Recent years witnessed incredibly increasing popularity of online social networking sites around the globe. The emergence of new social media, including online social networking sites, brings the communication world a brand-new area to explore. The success of Facebook and MySpace in the U.S. has attracted a considerate number of communication scholars to examine this phenomenon from different perspectives.
As the most cutting-edge tool to investigate a newly-grown medium, uses and gratifications perspective focuses on why people use social media, and how people use them to satisfy their needs. In this study, the most popular online social networking site in China, Renren, was selected to investigate the uses and gratifications of Chinese college students. Four motivations, that is, socializing, entertainment, self-status seeking, and information seeking, were utilized to measure how much weight Chinese college students give to each motivation.
Culture's impact on the usage of online social networking sites was also investigated. The concept of interdependent self-construal and independent self-construal was borrowed to examine how culture could play a role in SNS use among Chinese college students.
The study found Chinese college students use SNS to gratify their needs of socializing, entertainment, information seeking, while self-status seeking seems to be a weaker factor of SNS use. Six themes emerged in the study including: 1) vision and outlook expansion, 2) friendship maintenance, 3) a sense of self-worth, 4) information seeking, 5) entertainment, and 6) cultivated as a habit, to pass time. In addition, Chinese college students seem to have independent self-construal rather than interdependent self-construal, but the tendency is weak and self-report statistics show they tend to give moderate answers regarding to the self-construal. The influence of different self-construals towards motives in using Renren is subtle. Further explanations of observed finding were provided in the thesis.
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Yesiloglu, Sevil. "To post or not to post : examining motivations of brand/product-related engagement types on social networking sites." Thesis, Bournemouth University, 2018. http://eprints.bournemouth.ac.uk/30263/.
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At present, consumers use social networking sites to engage with brands and brand related content, this study examines consumers’ motivations for brand/product- related engagement on social networking sites. This thesis develops three motivation frameworks to explain each brand/product-related engagement type: consuming, contributing and creating. The main objectives are: 1) to understand what motivates consumers to engage with different brand/product-related posts on social networking sites, and 2) to understand the relationship between brand/product-related engagement types and social networking sites usage. A mixed-methods approach is employed through establishing exploratory sequential research design. First, consumers’ motivations drawn from psychology and brand/product-related engagement literature are defined through using semi- structured interviews (N=12) in order to define the factors behind each brand/product-related engagement type on social networking sites. Then, the findings of semi-structured interview analysis lead to the development of web-based questionnaires. Web-based online questionnaires (N= 225) were conducted in order to examine motivations of each brand/product-related engagement type on social networking sites and the relationship between brand/product-related post engagement and social networking site usage. A survey of 225 respondents was conducted and analysed using quantitative method. The findings shed light on the reasons behind consumers’ brand/product-related engagement types (e.g. consuming contributing, creating) on social networking sites, and the relationship between consumers’ social media site usage and brand/product- related engagement behaviour. A key contribution of this thesis is to construct five models: 1) a motivation framework for consuming brand/product-related posts from brands which aims to explain what motivates consumers to consume (e.g. read, view) brand/product-related posts from brands; 2) a motivation framework for consuming brand/product-related posts from other people; 3) a motivation framework for contributing brand/product-related posts from brands and other people that examines factors behind consumers’ contribution behaviour to brand/product- related posts through sharing, commenting, liking, favouriting, tagging, etc; 4) a motivation framework examining the motives of consumers for creating positive brand/product-related posts on social networking sites; and 5) a motivation framework defining the motives of consumers to create negative brand/product-related posts on social networking sites. The findings also define brand/product-related engagement types and social networking site usage. The relationship between social networking site usage and brand/product-related engagement is only found for two engagement types: consuming and contributing.
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Vanga, Sudarsana Reddy, and Yan Yang. "Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387909.
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Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. We chose the technology acceptance model (TAM) and uses and gratifications theory (UGT) as our theoretical foundation to investigate user behaviors on social media and the factors that influence user engagement with brands. We tested our model in two different social media platforms; Facebook and Instagram. The conclusions were based on inputs from a survey with 126 respondents with diverse background and age groups. We tested the hypotheses utilizing statistic correlation analyses. Among the five researched variables, H1 (perceived usefulness) and H5 (motivation for information) are proved to be statically significant. Despite a number of limitations, our research sheds a light on the study of user behavior on social media platforms. Understanding user behavior is useful for entrepreneurs and marketers in shaping more efficient ways to target the right audience on the right platform(s) to achieve their marketing objectives by effectively exploiting the potential of social media.
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Esmeier, Chelsea Marie. "Impact of Female Adolescents’ Motivations for Managing Online Photographic Self-Presentations on Their Social and Psychological Wellbeing." Xavier University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1554114196609514.
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Kessler, Theresa. "Social Networking and Users: The Interaction of Personality and Motivation to Post on Facebook." Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1553.
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Facebook is the reigning king of Social Networking Sites (SNSs). Due to Facebook’s impact on current culture, researchers have been focused on how it interacts with its members on a variety of issues including well-being, personal identity, personality type, and motivation. While the topics of personality type and motivation have been investigated separately, their possible relationship has not been examined until now. Participants consisted of 415 students from the University of Central Florida were surveyed with an International Personality Item Pool (IPIP), a Facebook Intensity Survey, and a Facebook Motivation Scale. Results showed that the personality traits of agreeableness, conscientiousness, and emotional stability were positively related to intrinsic and extrinsic motivation to make posts on Facebook, extraversion was found to be related to extrinsic motivation to make posts, and intellect was found to have almost no relationship to motivation. In addition, participants who were higher in the traits of agreeableness, conscientiousness, and emotional stability were more likely to be more intensely involved in Facebook than those who were high in extraversion and intellect. Finally, I found that participants who were more intensely involved in Facebook experienced more motivation to make posts on Facebook.B.S.
Bachelors
Sciences
Psychology
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Welker, Kristen. "Exploration of Use and Perceptions of Exercise-Related Fitness Pages on Social Networking Sites: Impact on Appearance Motivation." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1524570413689677.
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Kwong, Sing-szee, and 鄺勝仕. "Networking of Chinese entrepreneurs and managers in Hong Kong: an exploratory study." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31244336.
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Rohde, Veronica, and Johanna Schyberg. "Planering och kunskapsöverföring i ideella projekt." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-18355.
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Kunskapsöverföring har ansetts vara av vikt inom företag och organisationer för att bevara kunskapen, informationen och för att kunna förmedla den vidare till andra medlemmar. Studiens primära syfte var att genom forskningsteorier och intervjuer effektivisera Rädda barnens Ellen och Allan projekt i deras kunskapsöverföring. 5 aktiva medlemmar inom Ellen och Allan projektet intervjuades samt 1 kontrollintervju genomfördes med en rutinerad projektledare från Svenska kyrkan, för att få fram dennes syn på projektets nuvarande situation gällande kunskapsöverföring. Resultatet visade att det finns en viss otrygghet i rollerna och framförallt hos projektledarna, som inte har någon specifik roll- eller uppdragsbeskrivning. Genom resultatet kunde vi även se att kunskapsöverföringen bör vara ett ingående moment i organisationens projektbeskrivning för att det ska fungera på bästa sätt. Fysiska möten och god kommunikation mellan deltagarna bör även prioriteras för att effektivisera kunskapsöverföringen inom projektet.
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Wakabi, Wairagala. "Motivating eParticipation in Authoritarian Countries." Doctoral thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-48179.
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Information and Communication Technologies (ICT) can enrich the ways in which citizens participate in civic and political matters. Indeed, many theorists on online participation, or eParticipation, proclaim the potential of digital technologies to empower citizens with convenient ways to participate in democratic processes and to hold leaders to account. However, it is not clear if and how digital technologies, notably social media, can contribute to a more democratic system and engaged public in a country where open expression is limited. This thesis studies Social Networking Sites (SNS) as Information Systems (IS) artefacts, including individuals’ motivation for using them, how their features enable participation - or not - and the impacts of their use in an authoritarian country. Through personal interviews and focus group discussions in Uganda, this thesis finds that the common enablers of online participation in often-studied, mostly Western democratic countries are rarely translated into the offline world in an authoritarian country with one president for the last 30 years. The thesis proposes ways to increase eParticipation in authoritarian contexts, citing the social accountability sector (where the thesis shows evidence of eParticipation working) as a pathway to greater citizen participation and government responsiveness. Findings also contribute to the Information Systems artefact discourse by illuminating the political, social, technological, and information artefacts in SNS when used for eParticipation. Moreover, the thesis shows how, in contexts with a democracy deficit, resource-based theories such as the Civic Voluntarism Model (CVM) fall short in explaining what motivates political participation. It also explains how social networks contain the various constitutive aspects of the IS artefact – social, technical, informational and political - and how these various aspects need to be aligned for eParticipation to work.
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Makri, Aikaterini, Karolos-Konstantinos Papadas, and Bodo B. Schlegelmilch. "Global-local consumer identities as drivers of global digital brand usage." Emerald Publishing Limited, 2018. http://dx.doi.org/10.1108/IMR-03-2018-0104.
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Purpose: The purpose of this paper is to represent the first empirical attempt to explore global-local consumer
identities as drivers of global digital brand usage. Specifically, this study considers a unique category of digital
products, social networking sites (SNS), and develops a set of hypotheses to assess the mechanism through
which location-based identities influence the actual usage of global SNS (Facebook and Instagram).
Moreover, cross-country variations are investigated under the lens of developed vs developing countries.
Design/methodology/Approach: Cross-country surveys in a developed (Austria) and a developing
country (Thailand) were conducted. Data collected from 425 young adults were analyzed using SEM
techniques in order to test a set of hypotheses.
Findings: Results show that in Thailand, users with a global identity enjoy participating in global SNS
more than their counterparts in Austria. In addition, consumers with a local identity in Thailand demonstrate
less pleasure when participating in global SNS than their counterparts in Austria, and consequently are less
inclined to use global SNS.
Practical implications: Findings provide digital marketers with useful insights into important strategic
decisions regarding the selection and potential adaptation of global digital brands according to the country context.
Originality/value: This research is the first to extend the location-based identity research in the context of
global digital brands, explain how global-local identities predict SNS usage through an engagement
mechanism and investigate cross-country variations of this mechanism.
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Schoenberger, Ronja, and Stefanie Seeburger. "The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52629.
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Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. However, switching costs for users are high due to the varied user base of established social networking apps. Accordingly, marketing strategies need to be created to enter the market to target users’ interests. One concept to do so is distributing invitations for the social networking app that can be shared among users. The invite-only strategy has been successfully used to establish themselves in the market by for example Facebook, but also recently with the social networking app Clubhouse. To apply it effectively the motivators of the users to initially adopt invite-only social networking apps are important to understand. Purpose: The purpose of this study is to generate an in-depth understanding of the motivators that foster the initial user adoption of social networking mobile apps based on the invite-only strategy. To investigate the motivators, it is crucial for this study to gain knowledge from the user perspective. In that case, we will contribute our derived knowledge to the theory of technology acceptance, scarcity in digital marketing, and virtual social networking apps. Research Question: Why do users initially adopt social networking mobile applications using an invite-only strategy? Method: Ontology – Relativism; Epistemology – Social Constructionism; Approach –Inductive; Data Collection – 14 Semi-Structured In-Depth Interviews; Sampling –Purposive, Convenience, Snowball; Data Analysis – Grounded Analysis Conclusion: As a result, a framework was derived depicting the main motivators for users to initially adopt invite-only social networking apps. Through our empirical data, we found out that Artificial Scarcity, Closed Network, and Social Influence motivate users to initially adopt invite-only social networking apps. Additionally, Contributing Factors were identified to influence the initial adoption, although they are not directly influenced by the invite-only strategy. The framework further describes the interrelations between the identified sub-categories affecting the initial adoption. We conclude that the main motivators are desire- and fear-driven. The framework can be used by marketers to design invite-only strategies more effectively and consistently to attract a large group of initial users and establish themselves in the market.
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Solla, Perez Ivette, and Andreas Petersson. "Leadership and its implications on Workintegrated social enterprises." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-13861.
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Title: Leadership and its implications on Work integrated social enterprises Level: Final study for Master Degree in Business Administration University of Gävle Department of Business Administration and Economic Studies 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Authors: Andreas Petersson and Ivette Solla Supervisor: Dr. Maria Fregidou-Malama Abstract Aim: Leadership and its implications on empowering employees of work integrated social enterprises Method: We based our study on the data gathered from two interviews of Coompanion in Sweden and four interviews on Work Integrated Social Enterprises of Hudiksvall. The data was gathered through case studies. Major focus of the study: How a leader and the way leadership is promoted within a social enterprise can influence the people working within a Social Enterprise and specifically the role of the empowerment in social enterprises are the major focus of this study. Situational leadership was used as the theoretic model to study the role of empowerment and motivation. In order to draw our conclusions we studied four social enterprises and Coompanion, which is an organization that works as an adviser of Social Enterprises. Result: Our analysis illustrates how the unique network consisting of the public sector, Coompanion Hudiksvall and the four Work Integrated Social Enterprises creates a win-win situation for all parts. It also creates the foundation of empowerment with a clear vision to the leaders of these four enterprises, which flows through them. Conclusion: The network, the work integrated social enterprises and the leaders within the social enterprises coexist to create social gain, increasing society’s welfare. Further studies: A quantitative research to find out what are the specific aspects that are relevant to the employees in terms of being motivated. Correlations between what the employee thinks are important and empowerment could be measured. Key words: Coompanion, motivation, empowerment, social enterprise, networking, Den glada Hudik-modellen, situational leadership, case study, qualitative method.
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Shen, Han. "Factors Related to Users’ Awareness of Information Security on Social Network Service --The Case of WeChat." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-73717.
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Recent trends in social network services (SNS) have taken the rates of personal information sharing, storage and processing to an unprecedented level, which yield both benefits and undesirable consequences for their users. SNS is being exploited by criminals to fraudulently obtain information from unsuspecting users. User’s awareness of privacy protection has been far left behind by the increasing and popularizing utilization of social network services (SNS), the privacy security problems will become one of the important factors influencing the healthy development of social network service industry. This study was designed to collect data and produce knowledge about the security awareness of WeChat users (i.e., randomly selected from all over China), their preferences and their experience of using WeChat while facing security issues as well as the perspectives of how people perceive a specific security problems, in order to find out what factors influence user's security awareness. In order to carefully conduct the research process and explain the empirical findings, seven principles of interpretive field research and protection motivation theory is adopted as core theoretical foundation. Participants were asked to provide information about and their personal views of questions from their different experience and value. Eight persons interviewed for our research and their responses confirmed our objectives of the study. As a result, six factors are indentified in related to WeChat user’s security awareness. PMT helps to explain and understand that how six indentified concepts influence behaviour intention and security awareness of user.
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Roučka, Jakub. "Web 2.0 a proměna spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114100.
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Web 2.0 is loosely defined as a set of interactive and social online tools. This thesis distinguishes between the terms Internet and Web, explains the evolution of the Web towards the Web 2.0 and describes the fundamental parts of this platform. The following chapter examines the network effects, virtual communities and the reason to participate in the online environment. It also investigates the user typology and identifies some serious concerns associated with the current Web. The paper analyses the changes to the consumer environment and identifies the key areas of change. The findings are supported with online research.
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Štěpánovský, Petr. "Psychologické aspekty komunikace v sociálních sítích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16551.
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Main aim of consideration in this thesis is communication in social networks. In theoretical part is its reader informed about meaning of words virtual reality, social networks, and about their individual specifics during communication via Facebook platform. The depth interviews in practical part of this thesis are used for research on motives, which affect individuals in direction of joining and active using of social networking account. The separate depths interviews are done with representatives of each Facebook member groups. The groups are differentiated by age and opinions on Facebook using. The main contribution of research is verification of evident and latent motives, which influence people in the field of joining Facebook community.
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Granath, Klara, and Karin Kling. "Investigating the Relation Between Microcredit and Female Entrepreneurship in Lao PDR." Thesis, Linköpings universitet, Nationalekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148594.
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Even though the idea of microcredit is to stimulate entrepreneurial activities in developing countries, there is an ongoing debate whether this is achieved. Many argue that only providing credit is not enough and see a need for additional components in promoting entrepreneurial activities for the stimulation of economic growth. Moreover, the importance of including women in economic development is widely acknowledged. In Lao People's Democratic Republic where many women run their own businesses and a majority of microcredit borrowers are women, we aimed to examine the relation between microcredit and female entrepreneurship. This was accomplished by conducting semi-structured interviews with 13 Laotian female microcredit borrowers running businesses, as well as interviews with seven representatives from organizations related to microcredit and female entrepreneurship. To understand the female entrepreneurs and the environment in which they operate, we developed a model where factors related to the loan agreement, networking, motivation, gender division of labor and training were identified as important components in the context of Lao PDR. The results support the view that a credit only approach is not enough for the development of female entrepreneurship in Lao PDR.
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Kennedy, Neil Patrick Martyn. "Employing Cornish cultures for community resilience." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/12641.
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Employing Cornish Cultures for Community Resilience. Can cultural distinctiveness be used to strengthen community bonds, boost morale and equip and motivate people socially and economically? Using the witness of people in Cornwall and comparative experiences, this discussion combines a review of how cultures are commodified and portrayed with reflections on well-being and ‘emotional prosperity’. Cornwall is a relatively poor European region with a cultural identity that inspires an established ethno-cultural movement and is the symbolic basis of community awareness and aspiration, as well as the subject of contested identities and representations. At the heart of this is an array of cultures that is identified as Cornish, including a distinct post-industrial inheritance, the Cornish Language and Celtic Revivalism. Cultural difference has long been a resource for cultural industries and tourism and discussion of using culture for regeneration has accordingly concentrated almost exclusively on these sectors but an emergent ‘regional distinctiveness agenda’ is beginning to present Cornish cultures as an asset for use in branding and marketing other sectors. All of these uses ultimately involve commodification but culture potentially has a far wider role to play in fostering economic, social, cultural and environmental resilience. This research therefore uses multidisciplinary approaches to broaden the discussion to include culture’s primary emotional and social uses. It explores the possibility that enhancing these uses could help to tackle economic and social disadvantage and to build more cohesive communities. The discussion centres on four linked themes: multiple forms of capital; discourse, narrative and myth; human need, emotion and well-being; representation and intervention. Cultural, social, symbolic and human capital are related to collective status and well-being through consideration of cultural practices, repertoires and knowledge. These are explored with discussion of accompanying representations and discourses and their social, emotional and economic implications so as to allow tentative suggestions for intervention in policy and representation. A key conclusion is that culture may be used proactively to increase ‘emotional capital’.
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Jiang, WeiBin, and 江維彬. "The Study for Online Social Networking Sites Motivations." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85006771601802233921.
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碩士國立臺北大學
資訊管理研究所
99
The current study explored users’ motives for using social networking site by conducting an interview of 43 Facebook users, a paper-and-pencil questionnaire of 535 subjects, and an online survey of 194 subjects. A 21 item scale developed in this study was provided to measure users’ motives for using social network sites. Furthermore, this study process a online survey of 242 subjects to validate the scale and discuss the social presence, perceived critical mass and perceived complementary whether has effect on motives. The result showed that social presence has significant effect on relationship maintenance, network extension, needing for popularity, venting emotion, and passing time. The perceived critical mass has significant effect on relationship maintenance, obtaining information, and passing time. The perceived complementary has significant effect on network extension, venting emotion, entertainment, and passing time. Finally, seven motives for using social network sites were proposed and validated: relationship maintenance, network extension, needing for popularity, venting emotion, entertainment, obtaining information and passing time.
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Kuo, Jen-Neng, and 郭仁能. "The Relationships between User Motivations and Job Performance in Social Networking Application--A Case Study of LINE." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/27798430500530917256.
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碩士南華大學
企業管理學系管理科學碩博士班
103
This study was targeted at the user of social Application LINE. The subject of the study includes the correlation among social Application using motivation, usefulness, ease of use, work attitude and Job performance. It also explores if usefulness, ease of use, and work attitude could result in a media effect between using motivation and Job performance. This study used questionnaires and statistical analysis using SPSS and AMOS software as a tool to carry out the research hypothesis testing. Result found that: using motivation has a significant positive effect on usefulness and work attitude; Usefulness and ease of use has a significant positive effect on Job performance. Usefulness had fully mediated between ease of use and work performance; Both Work attitude and usefulness had fully mediated between using motivation and Job performance.
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Jia-Duei, Cai, and 蔡佳錞. "A Study of the Motivations and Consequences of Disclosing Information on Social Networking Sites – A Case of Facebook Check-in." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/01374243509129428330.
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碩士國立中正大學
資訊管理學系暨研究所
100
The social network has become very popular in recent years, moreover, it gradually replace the role of Blog and BBS. In so many social functions, Check-in has become a hot topic. People usually Check-in when they arrive at restaurant, shop or cinemas etc. ,and post the message on social network through the Location base service. Then they start to interact with each other, and strengthen the personal relationships network. A lot of shops also want to enter this market, and develop the related marketing strategy. The purpose of this study focuses on the factors which motive users to Chcek-in and the impact of individual social capital; According to the result, it can provide the shops advice who has interests on the Location base service marketing. This study tries to explore the intrinsic and extrinsic motivation and understand the impact of Check-in behavior. The data was collected via internet survey and it’s been recycled 465 valid questionnaires. This research analyzed by Partial Least Squares(PLS) to validate the hypotheses. The findings of the this research are as follows: Information sharing、Information storage、Enjoyment、Social connection、Exhibitionism、Keeping up with trend and Economical reward, has significant effect on the self-disclosure, whereas the effect of Get feedback do not. And self-disclosure has significant effect on the bridging capital and bonding capital. The result except to provide the references and suggestions both on academic and practical area.
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Kao, Chun-Yi, and 高純憶. "A Study on Relationships among Facebook Social Networking Service User's Motivations in Participating Leisure Activities, Behavior and Leisure Benefits." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82523089531731433583.
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碩士世新大學
觀光學研究所(含碩專班)
99
This study examines the factors that affect Facebook users’ motivations in participating leisure activities, users’ behaviors and the leisure benefits users get. One purpose of this study is to inspect how users’motivations, user’s behaviors and the leisure benefits users get are affected by personal backgrounds. The other purpose is to examine the relationships among motivations, behaviors and benefits. A questionnaire survey and purposive sampling were conducted to collect 516 samples for the quantitative analysis. The collected data was analyzed by T-test, Oneway ANOVA, posteriori comparisons of Scheffe’s method, and canonical correlation analysis to evaluate the hypothesizes of the present study. The results of the study were as follows: (1) There were significant effects of the personal background on the users’ behaviors. (2) There were positive effects of the personal backgrounds on the users’ motivations. (3) There were some positive effects of the personal backgrounds on the leisure benefits. (4) There were significant effects of the users’ motivations on the users’ behaviors. (5) There were significant effects of the users’ motivations on the leisure benefits. (6) There were significant effects of the users’ behavior on the leisure benefits. The conclusions are: (1) About users’ motivations in using Facebook, the "social dimension" got the highest level of acceptance among users. Specifically, "getting current messages from friends", and "finding old classmates or friends" were the strongest motives for users to use Facebook. Thus, it was proposed that Facebook, the selection of “Network” service in “My Account” should first emphasize re-integration service, allowing users to search in Chinese the workplaces, regions or names of the schools. By doing this, the “Network” service in a certain country can play a greater role in searching and linking. (2) About Facebook users’ behaviors, "the amount of time you play the game" in "games" and “learning different skills while playing the game” in "physiological benefits" got the highest level of acceptance. Hence, it was suggested that third-party suppliers in the design of future games should pay special attention to the development of games which are both educational and fun. Especially, the “design creativity” is the most important thing in designing the games. (3) About Facebook users’ motivations, “It is interesting” in “individual dimension” and “Let me do something to increase enjoyment in life” in “psychological benefit” got the highest degree of acceptance. It was, therefore, recommended that Facebook should enhance its existing interface such as “blog” and “photo;” in addition, Facebook may have to develop pleasurable function to attract users in the future.
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Lu, Chia-Yi, and 盧家怡. "A Study on Using Motivations and its Effects of Advertising Recalling for Social Networking Sites: The Case of the Taiwan Facebook Users." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71910450022756205576.
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碩士國立中興大學
應用經濟學系所
98
The number of Facebook users have exploded dramatically, which changed the way people used online social networking sites but at the same time created many new advertising discussion topics. This report studies Facebook users’ demographic background, internet usage habits and the effect on advertising recalling by using motivation as the primary variable. This study uses online surveys targeted toward Facebook users that are living in Taiwan. Online surveys were conducted from May 28th 2010 to June 15th 2010. A total of 452 effective surveys were collected. The study uses SPSS 12.0 statistical software, survey factor analysis, reliability analysis, one way ANOVA, Scheffe test, and T test to verify the experimental model hypothesis. This report discovers that economization、informatization and socialization variables have the most influential effect on Facebook user’s ability to recall messages from online advertisements. Elevating and satisfying user’s economic, informational, and social needs will effectively improve the recall rates of these advertisements. Sponsors that use the Facebook social platform should create additional related topics in their communication channels which would provide more interaction for the users. Adding features such as coupons, promotions, news updates, and events would be highly conducive in improving the advertising recall effect. Ultimately this will indirectly affect the consumer’s final purchase decision. This research investigates the social networking site, Facebook, and the effectiveness of the use of advertisement as a starting example. For those sponsors that use Facebook as their primary advertising medium, they can transition into focus group type of marketing. Future studies could include other influencing factors such as the level of advertising involvement, product attributes, and multi-level models on social networking sites’ role on advertising recall effect.
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Mendes, José Alexandre Feliciano. "Consumer-brand engagement on Instagram." Master's thesis, 2018. http://hdl.handle.net/10400.14/28022.
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Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS.
As a marketing tool that allows brands to connect and engage with their consumers, Instagram is pointed out as a critical social network. However, there is still a lack of marketing studies on consumer-brand engagement on Instagram. Therefore, the purpose of this research is to understand the motivations for consumer to engage with a brand through Instagram. The findings should provide brand managers guidelines to develop a more effective strategy to approach this SNS.
In order to fulfill the research purpose, we used an online survey with 177 valid responses. To understand the relationship between consumer motivations and consumer-brand engagement on Instagram, a multiple linear regression was performed. The results indicate that the main motivation to consume brand content on Instagram is search for information. The main motivations to actively interact with brand related content are social influence and personal identity.
Brands that seek to attract their consumers to their Instagram page should offer convenient access to information, by creating interesting content through short stories, videos or photos, they should also stimulate users to share their opinion and offer appealing prizes and discounts. Further research could apply this study to a specific brand or product category.
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Ferreira, Frederico Correia. "Consumer engagement with football brands on social media : what drives consumers to engage with FC Porto on social media?" Master's thesis, 2018. http://hdl.handle.net/10400.14/27642.
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Facebook, and recently Instagram, are established marketing tools that allow brands to connect and engage with their consumers at a level far beyond the reach of traditional offline marketing. To fine tune their messages on social media, brands need to know their consumers’ motivations to engage. However, this information is especially difficult to assemble for sports brands, and, particularly, for football brands. Football consumers are extremely passionate and unpredictable, and, moreover, the core product is highly intangible. Hence, the goal of our research is to understand what are the motivations for FC Porto fans to engage with the brand on Facebook and Instagram. To reach that goal, an online survey was performed and 250 questionnaires were collected. Since the social media strategy followed by FC Porto is developed around the games, we performed a cluster analysis dividing fans into two groups: game-enthusiastic and game-detached. We used Linear Regressions to measure the motivations before and after the clusters analysis. Prior to the clusters analysis, evidence shows the motivations that significantly trigger consumer engagement the most on Facebook are social influence, entertainment, search for information and reward. On Instagram, the most influential motivations are entertainment and reward. After the clusters analysis, evidence shows that consumer engagement on Facebook for cluster nº1 is triggered by entertainment and social influence, and for cluster nº2 is triggered by entertainment, social influence and reward. Regarding Instagram, cluster nº1 is triggered by entertainment, social influence and reward, and cluster nº2 is triggered by entertainment and reward.
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Lodi, Rodrigo Caldas. "Consumer engagement with football brands on social media : a comparison between Cruzeiro EC and FC Porto." Master's thesis, 2020. http://hdl.handle.net/10400.14/32113.
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Social networking sites (SNS) are an essential part of our current society with a countless number of SNS emerging all over the world. Many of these platforms have distinct functionalities, and for that reason, users can have different interactions in each of them. Due to their global popularity, SNS have drawn the attention of marketers as they are a space where brands can develop a closer relationship with their consumers. This research focuses on the interactions of consumers with football brands on SNS. By analysing consumer-brand engagement on Facebook, Twitter and Instagram we were able to identify five primary motivations that drive interaction with football brands on each of these SNS: Social-Interaction, Information-Seeking, Passion, Entertainment and Incentive. Our findings suggest that football fans have different motives for engaging with football brands on each of the three SNS studied. Furthermore, our study also analysed the dissimilarities between consumer-brand engagement on the SNS pages of FC Porto and Cruzeiro EC. The results indicate that the supporters of each club have different motivations for contributing and consuming content on their favourite football brands’ pages on Facebook, Twitter and Instagram.Os sites de redes sociais (SNS) têm um papel essencial na sociedade atual, com um número incontável de SNS a surgir em todo o mundo. Muitas destas plataformas têm funcionalidades distintas, e por esta razão, os usuários poderão ter interações diferentes com as marcas, em cada uma delas. Devido à sua populariedade global, as SNS chamaram a atenção dos profissionais de marketing por serem um espaço onde marcas podem desenvolver uma relação mais próxima com seus consumidores. Esta pesquisa foca-se nas interações dos consumidores com marcas de futebol nas SNS. Ao analisar o envolvimento entre consumidores e marcas no Facebook, Twitter e Instagram, identificamos cinco motivações primárias que impulsionam a interação com as marcas de futebol em cada uma destas SNS: Interação Social, Busca por Informação, Paixão, Entretenimento e Incentivo. Os resultados sugerem que os fãs de futebol têm diferentes motivos para interagir com as marcas de futebol em cada uma das três SNS estudadas. Para além disto, nosso estudo também analisou as diferenças entre a interação de consumidores com a marca FC Porto e Cruzeiro EC nas SNS. Os resultados indicam que os adeptos de cada equipa têm diferentes motivações para contribuir e colaborar nas páginas da sua marca de futebol favorita no Facebook, Twitter e Instagram.
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Lin, Meng-Tse, and 林孟澤. "Motivating High School Students to Understand Networking Mechanisms with Game-based Learning Approaches." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/5z2dy2.
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碩士國立臺北科技大學
資訊工程系所
99
In this rapidly changing era, gender relations have become complex increasingly, and the gender differences in academic achievement also become a great issue for the subject experts and educators. Lots of people have a gender stereotype for studying, they think that boys should study science while girls should study literature. This paper designed some different courses to break the gender stereotype threat, and balanced the academic achievement differences between boys and girls. Computer networks have been used a lot in our life recently, even the k-12 students. However, most users just ''using'' these technology, but not ''understanding'' the operation of these science and technology. This paper design some courses about the daily life of the network issues for the female students. By using game-based learning methods and Scaffolding Theory, it can improve female students been interested in network academic, and then make female students to explore and understand the basic science of the network. This paper also uses a popular learning companion strategy, peer leaning, to encourage students to learn. The proposed course can effectively help high school students to know networks and motivate their interests in exploring the networking mechanisms.
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Wang, Po-Chun, and 王柏鈞. "A Study of Social Networking Members’ Use Motivation, Confidence, Participation and Loyalty ─ A Case Study of Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83770907014911404833.
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碩士銘傳大學
傳播管理研究所碩士班
98
The development of the Internet technology has improved the usability of Web contents. In recent years, the usage of virtual community sites is significantly increased. Members exchange information, socialize with friends and play online games. Use of the Internet gradually changed people''s lives. Members interact with others similarly to real-life. The communities are just like microcosm of societies. Among many different community sites, facebook gets much attention because it attracts vast members in a short time. Therefore, this study uses facebook to be the case. This study uses the population variables collected through questionnaire inquisition to discuss whether the trust and participation among the members of virtual community would affect the loyalty and change in different motivations. Main use motivation has constructs including social contact, entertainment/relaxation, and information gathering. The construct of Trust among the members of virtual community includes five sub-constructs: ability, integrity, benevolence, consistency, and openness. The main findings of this research showed that: 1. Different use motivations have direct influence for the participation. Different use motivations have no influence for the confidence. 2. User’s confidence and participation have opposite influence for the loyalty.
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Yu, Cheng-Yen, and 游政諺. "The Independent Music Activities Participants’ Leisure Motivation and Involvement Intention: Involvement of Social Networking Websites as the Moderating Variable." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/98982341071302780797.
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碩士大葉大學
企業管理學系碩士班
101
The independent music has pre-eminently shown in the Golden Melody Awards since 2003, and the independent music activities participants have increase more and more. So there have many Live Houses and Rock Festivals are opening. The purpose is want to attract more independent music fans participate. How the different leisure motivation to influence involvement intention, that is the first topic for this study. Second, because the social networking websites are spring up, and the independent singer had their own blog or fan page. The independent music activities participants who join course of social networking websites, that how to influence between leisure motivation and involvement intention. The purpose of this study is hope to assist project planning for independent music activities.
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Chou, Hui-lien, and 周慧蓮. "Taiwan Teenagers’ Privacy Practices on Social Networking Sites: An Analysis of Multiple Factors Based on the Protection Motivation Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/sa5v23.
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博士國立交通大學
教育研究所
106
The advent of the Internet has changed people’s life revolutionarily. Second thoughts about the technology use, however, always have to run in response to the fears expressed in the context of online privacy. Among all the Internet activities, social networking sites (SNSs) offer many mechanisms for users to share personal data as well as to restrict the access to the disclosure. However, underage students (in the current study, aged 18 or below) are often not mature enough to be aware of online risks as well as safeguards. Facebook, being prominent SNS for the underage students in Taiwan, is thus chosen as the main theme to explore factors relating to online privacy practices. In the current study, the Protection Motivation Theory (PMT) is adopted to explain why underage students conduct various privacy practices when confronted with the risks. According to the PMT, an individual will appraise the factors incurring threats as well as the competence of tackling the incidents, and then decide to keep or modify the behavior. The key components of the PMT involve perceived vulnerability, perceived severity, self-efficacy, response efficacy and response costs. This study has six research questions. The first one is to find out the prevalence of Facebook usage among the underage students in Taiwan. The second one is to grasp a general understanding of students’ protective and problematic privacy practices on Facebook. The third one is to investigate the gender difference of students’ privacy practices. The fourth to the sixth research questions are to explore the factors relating to students’ privacy practices and the schooling level differences thereof. These research questions were answered by the analysis of the quantitative data collected from the cross-sectional surveys. The survey involves respondents' general information, the PMT measurement instrument, and ten indicators concerning online privacy practices developed based on the prior studies. Multistage sampling was adopted to secure a representative sample of the underage students all around Taiwan. With a response rate of 20%, the team collected 714, 1057 and 990 questionnaires from students in three schooling levels (elementary, junior high, and senior high schools) respectively. According to the analytical results, the students in primary education engage in less protective privacy practices than those in secondary education do. The younger students also conduct more problematic practices towards themselves than older ones do. It highlights the necessity of privacy education for the underage. Males in the secondary education, when compared with females, are less willing to conduct the protective privacy practices. On the other hand, males are more inclined to conduct problematic privacy practices. The last finding is the “new” relationships between the PMT components and underage students’ online privacy practices. That is, perceived vulnerability is perplexing in explaining students’ privacy practices. However, perceived severity bears a consistent relationship with privacy practices for students across three schooling levels. Response efficacy links positively to senior high school students’ protective practices, and negatively to problematic practices. Response costs have no significant relationship with protective practices, but relate positively to problematic practices for students in secondary education. Several suggestions for the instructional designs of the privacy education are proposed based on the results of the analyses. A new framework of exploring factors relating to students’ privacy practices is presented as well.
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HUANG, TO-YUAN, and 黃拓遠. "A Study on the Relationships among Social Networking Sites Using Motivation, Media Literacy and Critical Thinking for University Students." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63455436543487406863.
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碩士銘傳大學
教育研究所碩士在職專班
104
The purpose of this study was to conduct the present status of the relationships among social networking sites using motivation, media literacy and critical thinking for university students, as well as to compare the differences resulted from background variations and to analyze the relations among social networking sites using motivation, media literacy and critical thinking. Finally, this study was to forecast the relationships among social networking sites using motivation, media literacy, critical thinking and to construct the model. This study conducted a questionnaire survey and selected a north private university by using random sampling. Total issued 600 questionnaires, got 556 questionnaires, 507 valid questionnaires. The models showed that social networking sites using motivation and critical thinking are simultaneously positive influence to media literacy. Meanwhile, it showed significantly positive influences on critical thinking as the intermediate factor of social networking sites using motivation to influence media literacy. Theoretical models and empirical data, to achieve the best fit test level. This study may provide university administrators, university educators, university students, future researchers, as a reference to understand the college students in the motivation to use social networking sites, media literacy and critical thinking of the relationship.
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CHIU-LI, LIN, and 林秋莉. "The Study on the Correlation among Motivation of Using Social Networking Websites, Personality Traits, Parent-child Relationship and Interpersonal Interaction of Upper Grade Students at Primary School." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/24nh53.
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碩士建國科技大學
數位媒體設計系暨媒體與遊戲設計研究所
105
The purpose of this study was to investigate the correlation among motivation of using social networking websites, personality traits, parent-child relationship and interpersonal interaction of upper graders at primary school. The results of this study provide references for parents, teachers, and educational authorities in curricular design, education promotion, and teaching site layout. After literature study, a total of 470 national junior high school students in Changhua County were investigated by questionnaire survey. Totally, 400 questionnaires were returned and considered valid. In this study, the structural equation model and SPSS were applied to analyze the questionnaire data, the goodness of fit index and the hypotheses proof, and also the intermediate effect of mediator. The results exhibit: 1. The upper graders’ motivations of using social networking websites students have positive and associate with their interpersonal interaction. 2. The personality traits of upper graders have positive and associate with their interpersonal interaction. 3. The personality traits of upper graders have positive and associate with their motivations of using social networking websites. 4. The parent-child relationship of upper graders have positive and associate with their personality traits 5. Moreover, the mediating role of upper graders’ motivation using social networking websites in the relationship between the personality traits and interpersonal interaction was also supported and confirmed.
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I, WANG KUANG, and 王光儀. "A Research on the Motivation and Obstacles for Participating in the Networking Events for Singles Held by Government Agencies-Illustrated with the Case of Civil Servants of Kaohsiung." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/7xeqg5.
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碩士高苑科技大學
經營管理研究所
103
This research aims at learning about the motivation and obstacles for Kaohsiung’s civil servants’ participating in the networking events for singles held by government agencies, analyzing the effects of background variables on participation motivations and obstacles, and discussing the relevance between participation motivations and obstacles. It conducts a questionnaire survey on the unmarried civil servants of Kaohsiung using convenience sampling and analyzes the survey results of 221 valid questionnaires using descriptive statistics, independent sample t-test, one-way anova and analysis of regression. The important conclusions are shown below: I. There are significant differences between participation motivations of Kaohsiung’s civil servants in different genders, service organs, ages and education backgrounds. II. There are significant differences between obstacles in interpersonal interaction of Kaohsiung’s civil servants in different service organs. III. There is significant relationship between personal motivation, mental motivation and social motivation of participation motivations and structural obstacles. IV. There are significant differences between the personal motivation and mental motivation of civil servants affected differently by the obstacles. Keywords: Babybust; Participation Motivations; Obstacles; Networking Events for Singles
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CHEN, HSIU CHEN, and 陳秀貞. "A Study on Relationship between the Motivation of Social Networking Sites Use and the Response to Cyber-Bullying for Junior High School Students－A Case Study for Facebook." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/79404654543435616868.
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碩士大葉大學
資訊管理學系碩士班
103
The great popularity of social network and Smartphone has transformed the way of bullying. Nowadays, cyberbullying appears more and more often because of the rapid transmission of the Internet. The bullies can easily hurt other people so the educational organizations make laws to forbid cyberbullying. The purpose of this study is to explore the junior high school students’ motivation of using social network and their awareness of cyberbullying. The study was conducted mainly by means of questionnaire survey. Following are the main results of this study: 1. The students with higher emotional motivation of using social network have no influence on their awareness and the reaction of cyberbullying. 2. The students with higher social, informational, and recreational motivation of using social network will affect their awareness and the reaction of cyberbullying. 3. The students who have higher awareness of cyberbullying will highly react when they are under cyberbullying. Key Words: junior high school student, social network, cyberbullying
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Hung, Chih-Yin, and 洪芷吟. "The Impact of High School Students' Social Networking Sites Using Motivation and Involvement to School Life Adoption, Sense of Community and School Satisfaction--A Case Study of a High School in Chiayi." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9d9ssh.
Full textAbstract:
碩士南華大學
企業管理學系管理科學碩博士班
103
Updating social network sites is the daily routine for students of all age nowadays, especially the fast growing Facebook. This study was targeted at a high school’s students in Chiayi. The subjects of the study include the correlation among social media using motivation, involvement, sense of community, school life adoption and school satisfaction. It also explores if school life adaptation and sense of community could result in a media effect between social media using motivation, involvement and school satisfaction. In this study, statistical software to analyze the survey results and to test the model with a linear structure moderately. Validation results show that the overall pattern with moderate level of certification, which means that the theoretical model of this research available to support; addition to involvement for sense of community beyond the effect is not significant, using motivation and sense of community, involvement and using motivation, also sense of community and school satisfaction were significant positive related. Sense of community had fully mediated between using motivation and school satisfaction, involvement and school satisfaction.