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Relevant bibliographies by topics / NEURO-MARKETING

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Dissertations / Theses
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Academic literature on the topic 'NEURO-MARKETING'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "NEURO-MARKETING"

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Zinora, Boltayeva. "METHODS OF USING NEROMARKETING TOOLS IN THE FOOD MARKET." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 13 (2022): 31–37. https://doi.org/10.5281/zenodo.7421092.

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The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are det

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Atul, Kumar, Gawande Amol, and Brar Vinaydeep. "Neuro-Marketing: Opportunities and challenges in India." Vidyabharati International Interdisciplinary Research Journal 10, no. 2 (2020): 214–17. https://doi.org/10.5281/zenodo.6667047.

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Neuro-marketing is the new revolutionary idea in marketing research as it combines the ideologies of psychology, neuroscience, economics, and marketing. India being a briskly growing economy with a large consumer presence and buying capacity is a ripe field for the philosophy of Neuro-marketing, this review plans to delve deeper into this notion of Neuro-sensory marketing and its status of opportunities and challenges in the Indian market. This review has expanded on the uses of Neuro-marketing in telecom, medical tourism and retail marketing which has successfully bee

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Chaudhary, Shreeyam. "Neuro Marketing- The Future of Indian Marketing System." Aug-Sep 2023, no. 35 (August 1, 2023): 25–29. http://dx.doi.org/10.55529/jmc.35.25.29.

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There has been a change in the buying decision process of the customers to buy a particular kind of product. Also, there is a need of the hour to change this mindset and develop something which can be used to analyze the behavior of the customers in making decision regarding a particular product. This can be done by using the term Neuro marketing. This research paper presents how Neuro marketing can act as a future of marketing system in India. Neuro marketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuro marketing is to study h

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L.K., JEYASHREE, and INDUNATHI .G. "NEURO-MARKETING: UNDERSTANDING CONSUMER BEHAVIOR FOR EFFECTIVE MARKETING STRATEGIES." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02736.

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Neuro-marketing is an emerging field that blends insights from neuroscience with marketing strategies to better understand how consumers make decisions. Unlike traditional market research methods that rely on surveys and focus groups, neuro-marketing goes deeper by studying how the brain reacts to various marketing stimuli, such as advertisements, products, and brand logos. Using advanced technologies like brain imaging, eye-tracking, and biometric measurements, neuro-marketing tracks unconscious emotional and cognitive responses, providing a clearer picture of why consumers prefer certain pro

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Telang, V., S. Sharma, M. Panga, and A. Dubey. "Neuro Marketing-An Emerging Concept." International Journal of Computer Sciences and Engineering 06, no. 09 (2018): 83–87. http://dx.doi.org/10.26438/ijcse/v6si9.8387.

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Excelce, A. J., and C. Shilpa Rao. "The latent of neuro marketing as a marketing contrivance." South Asian Journal of Marketing & Management Research 7, no. 3 (2017): 32. http://dx.doi.org/10.5958/2249-877x.2017.00011.x.

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Alvarez Calderon, Jorge, and Irene Garcia Rondon. "Prospectiva de Marketing, Neuromarketing y Programación Neuro Lingüística / Prospective of Marketing, Neuromarketing and Neuro Linguistic Programming." Ciencia Unemi 9, no. 19 (2016): 99. http://dx.doi.org/10.29076/issn.2528-7737vol9iss19.2016pp99-105p.

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La empresa al igual que la sociedad vive momentos de incertidumbre y cambios por la desconfianza e inseguridad que el mercado demuestra, la variación de precios, los factores políticos, económicos, gubernamentales, con deficiencia de liderazgo administrativo. Debe sujetarse a normas plenamente planificadas, estructuradas en los parámetros de oferta, demanda y formas de comercialización determinados actualmente; hecho que provoca desmotivación principalmente por las tendencias consumistas del mercado al receptar la información por parte de quienes adquieren el producto sobre la base de esta rea

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Shapovalova, Viktoriia. "Administration, Marketing, Pharmacotherapy of Medicines in Neuro-Oncology." SSP Modern Pharmacy and Medicine 4, no. 4 (2024): 1–12. http://dx.doi.org/10.53933/sspmpm.v4i4.161.

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Primary tumors make up 1.5% of all clinical cases. The most vulnerable group is children. Brain neoplasms are the second most common after acute leukemia. According to WHO statistics, men suffer 1.5 times more often than women. Administration, marketing, and pharmacotherapy of medicines in neuro-oncology were carried out. The administration of medicines for neuro-oncology pharmacotherapy in the USA and Ukraine was analyzed. Bevacizumab, Everolimus, Lomustine, Temozolomide were found to be approved in both countries. The issue of administration of medicines for neuro-oncology pharmacotherapy ot

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Dr, Amol Gawande. "Neuro-Marketing: Opportunities And Challenges In India." Vidyabharti International Interdisciplinary Research Journal 10, no. 2 (2020): 214–17. https://doi.org/10.5281/zenodo.7568432.

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Dsouza, Prima Frederick. "Recent Trends in Neuro marketing – An Exploratory Study." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 1 (2022): 38–60. https://doi.org/10.5281/zenodo.5978946.

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Purpose: The concept of neuro-marketing is explored as an emerging economic approach that originated from human brain research and traditional marketing facts. The core idea of the paper is to understand the concept of Neuromarketing and its influence on customers’ decision-making process. Design: The benefits of various neuromarketing tactics on various market input devices are studied in the paper. From available literature and research studies, the influence of neuromarketing’s various techniques and procedures on verifiable marketing success is been highlighted.  Findings:

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Dissertations / Theses on the topic "NEURO-MARKETING"

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Askariazad, Mohammad Hossein. "A neuro-fuzzy system for supply cahin management : Analysis of marketing and sales function value contribution." Thesis, University of Bristol, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500406.

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Fraimanaitė, Gerda. "Neurolingvistinio programavimo diegimas paslaugas teikiančiose įmonėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20101203_105833-13473.

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Neurolingvistinis programavimas, kitaip NLP, tai sistema, metodologija ir požiūris leidžiantis žmonėms tobulėti, efektyviai bendrauti bei siekti asmeninio meistriškumo. Paslaugas teikiančios įmonės yra vertinamos kaip jos sugeba patenkinti klientų poreikius, kaip yra užmezgamas ir išlaikomas ryšys su jais. Šio magistro baigiamojo darbo tikslas – pagrįsti neurolingvistinio programavimo metodologijos praktinio pritaikymo įtaką efektyviai paslaugas teikiančių įmonių veiklai. Darbas padalintas į tris dalis, kurių pirmoji teoriniame lygmenyje atskleidžia neurolingvistinio programavimo metodus bei j

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SURI, CHIRAYU. "NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16299.

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Neuro-marketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. It takes advantage of the vast blind-spot beyond our conscious awareness; leveraging psychological phenomenon in subtle ways to lead us into certain decisions. This study probes into the psychological aspect of customers to understand whether Neuro-marketing(parameters) can have significant effects on customers‟ buying behavior in shopping stores.

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CARATU', MYRIAM. "Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour - a study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques." Doctoral thesis, 2019. http://hdl.handle.net/11573/1208436.

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The overall aim of this thesis is to investigate to what extent marketing can be a useful science for the public policy in developing effective Public Service Announcements (PSAs). In particular, hereby a specific discipline will be taken in consideration: the one that merges marketing with neuroscience, that is the so-called ‘neuromarketing’, which - in order to assess the advertising efficacy - adopts biometric and neurometric indexes. The objective of this work is to gain insights into the above-mentioned fields (marketing, neuroscience and public policy) by: - reviewing previous s

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Books on the topic "NEURO-MARKETING"

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Opris, Ioan, Sorin Cristian Ionescu, Mikhail A. Lebedev, Frederic Boy, Peter Lewinski, and Laura Ballerini, eds. Application of Neural Technology to Neuro-Management and Neuro-Marketing. Frontiers Media SA, 2020. http://dx.doi.org/10.3389/978-2-88963-542-9.

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Toros, Jani. Custom Print, Geo College , Neuro Marketing AOM. Pearson Learning Solutions, 2021.

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Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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Marketing de Produto - Volume 1. Editora Poisson, 2017.

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9

Bridger, Darren. Neuro design: Neuromarketing insights to boost engagement and profitability. 2017.

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Bridger, Darren. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability. Kogan Page, Limited, 2017.

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Book chapters on the topic "NEURO-MARKETING"

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Archana, C., and Akshay Mahajan. "Neuro Marketing: An Astonishing Addition to the Marketing World." In Digital Transformation for Business Sustainability. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-7058-2_3.

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Schweigert, Dietmar, Hans Ohnsorge, and Oliver Sauerzapf. "Pharma-Marketing mit dem Neuro-Fuzzy-System Merlin." In Multi-Criteria- und Fuzzy-Systeme in Theorie und Praxis. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81539-2_6.

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Ruhland, Johannes, and Thomas Wittmann. "Die Eignung von Neuro-Fuzzy-Systemen zum Data Mining in großen Marketing-Datenbanken." In Computer Based Marketing. Vieweg+Teubner Verlag, 1999. http://dx.doi.org/10.1007/978-3-663-11996-8_61.

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Ruhland, Johannes, and Thomas Wittmann. "Die Eignung von Neuro-Fuzzy-Systemen zum Data Mining in großen Marketing-Datenbanken." In Computer Based Marketing. Vieweg+Teubner Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-91958-8_61.

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Khatibi, Vahid, Hossein Iranmanesh, and Abbas Keramati. "A Neuro-IFS Intelligent System for Marketing Strategy Selection." In Communications in Computer and Information Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-27337-7_7.

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Scherer, Magdalena, Jacek Smolag, and Adam Gaweda. "Predicting Success of Bank Direct Marketing by Neuro-fuzzy Systems." In Artificial Intelligence and Soft Computing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39384-1_50.

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Quevedo, Washington X., Paulina F. Venegas, Viviana B. López, et al. "Sales Maximization Based on Neuro-Marketing Techniques in Virtual Environments." In Lecture Notes in Computer Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-95282-6_13.

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Nguyen, Hoang-Sy. "Unlocking Consumer Insights: A Comprehensive Analysis of EEG Applications in Neuro Marketing Research." In Lecture Notes in Networks and Systems. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-65656-9_46.

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Schwarz, Elke. "Der Subconscious Decision Marketing Index© (SDMI)." In Neuro-Advertising. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-06076-3_1.

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Schwarz, Elke. "The Subconscious Decision Marketing Index© (SDMI)." In Neuro-Advertising. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38633-7_1.

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Conference papers on the topic "NEURO-MARKETING"

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Jain, Anysha, Tanupriya Choudhury, Ruby Singh, and Praveen Kumar. "EEG Signal Classification for Real- Time Neuro Marketing Applications." In 2018 International Conference on Advances in Computing and Communication Engineering (ICACCE). IEEE, 2018. http://dx.doi.org/10.1109/icacce.2018.8441756.

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Chen, Tong-Sheng. "The Empirical Study of Applying Neuro to Escalate Marketing Performance." In 2007 International Conference on Machine Learning and Cybernetics. IEEE, 2007. http://dx.doi.org/10.1109/icmlc.2007.4370156.

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Upadhyaya, Makarand. "An investigation on neuro branding through social media as an emerging marketing tool." In 1ST INTERNATIONAL CONFERENCE ON SUSTAINABLE MANUFACTURING, MATERIALS AND TECHNOLOGIES. AIP Publishing, 2020. http://dx.doi.org/10.1063/5.0000295.

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Nirkhi, Smita, Vaishali Patil, Ravindra Bhat, and Shashikant Patil. "EEG based preferential neuro-marketing cataloguing using deep learning mechanism using swarm optimization." In RECENT ADVANCEMENTS IN ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS IN ENGINEERING. AIP Publishing, 2025. https://doi.org/10.1063/5.0234354.

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"DISCOVERING CRITICAL SITUATIONS IN ONLINE SOCIAL NETWORKS - A Neuro Fuzzy Approach to Alert Marketing Managers." In International Conference on Knowledge Discovery and Information Retrieval. SciTePress - Science and and Technology Publications, 2010. http://dx.doi.org/10.5220/0003070900560064.

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Ilakkiya, T., M. Manikandan, Raja Kamal Ch, Krishnamoorthi M, M. Ramu, and P. Venkatesh. "Neuro Computing-Based Models of Digital Marketing as a Business Strategy for Bangalore's Startup Founders." In 2024 Third International Conference on Intelligent Techniques in Control, Optimization and Signal Processing (INCOS). IEEE, 2024. http://dx.doi.org/10.1109/incos59338.2024.10527779.

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GURBUZ, FEYZA, and GULHAN TOGA. "Usage Of The Facial Action Coding System To Predict Customer Gender Profile: A Neuro Marketing Application In TURKEY." In 2018 2nd International Symposium on Multidisciplinary Studies and Innovative Technologies (ISMSIT). IEEE, 2018. http://dx.doi.org/10.1109/ismsit.2018.8566692.

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Rakshit, Arnab, and Rimita Lahiri. "Discriminating different color from EEG signals using Interval-Type 2 fuzzy space classifier (a neuro-marketing study on the effect of color to cognitive state)." In 2016 IEEE 1st International Conference on Power Electronics, Intelligent Control and Energy Systems (ICPEICES). IEEE, 2016. http://dx.doi.org/10.1109/icpeices.2016.7853388.

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Ohme, Rafal. "NMSBA - TO PROMOTE NEURO AND SERVE & PROTECT ITS CLIENTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.02.01.

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