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Journal articles on the topic 'NEURO-MARKETING'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Zinora, Boltayeva. "METHODS OF USING NEROMARKETING TOOLS IN THE FOOD MARKET." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 13 (2022): 31–37. https://doi.org/10.5281/zenodo.7421092.

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The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are det

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2

Atul, Kumar, Gawande Amol, and Brar Vinaydeep. "Neuro-Marketing: Opportunities and challenges in India." Vidyabharati International Interdisciplinary Research Journal 10, no. 2 (2020): 214–17. https://doi.org/10.5281/zenodo.6667047.

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Neuro-marketing is the new revolutionary idea in marketing research as it combines the ideologies of psychology, neuroscience, economics, and marketing. India being a briskly growing economy with a large consumer presence and buying capacity is a ripe field for the philosophy of Neuro-marketing, this review plans to delve deeper into this notion of Neuro-sensory marketing and its status of opportunities and challenges in the Indian market. This review has expanded on the uses of Neuro-marketing in telecom, medical tourism and retail marketing which has successfully bee

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Chaudhary, Shreeyam. "Neuro Marketing- The Future of Indian Marketing System." Aug-Sep 2023, no. 35 (August 1, 2023): 25–29. http://dx.doi.org/10.55529/jmc.35.25.29.

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There has been a change in the buying decision process of the customers to buy a particular kind of product. Also, there is a need of the hour to change this mindset and develop something which can be used to analyze the behavior of the customers in making decision regarding a particular product. This can be done by using the term Neuro marketing. This research paper presents how Neuro marketing can act as a future of marketing system in India. Neuro marketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuro marketing is to study h

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L.K., JEYASHREE, and INDUNATHI .G. "NEURO-MARKETING: UNDERSTANDING CONSUMER BEHAVIOR FOR EFFECTIVE MARKETING STRATEGIES." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02736.

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Neuro-marketing is an emerging field that blends insights from neuroscience with marketing strategies to better understand how consumers make decisions. Unlike traditional market research methods that rely on surveys and focus groups, neuro-marketing goes deeper by studying how the brain reacts to various marketing stimuli, such as advertisements, products, and brand logos. Using advanced technologies like brain imaging, eye-tracking, and biometric measurements, neuro-marketing tracks unconscious emotional and cognitive responses, providing a clearer picture of why consumers prefer certain pro

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Telang, V., S. Sharma, M. Panga, and A. Dubey. "Neuro Marketing-An Emerging Concept." International Journal of Computer Sciences and Engineering 06, no. 09 (2018): 83–87. http://dx.doi.org/10.26438/ijcse/v6si9.8387.

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Excelce, A. J., and C. Shilpa Rao. "The latent of neuro marketing as a marketing contrivance." South Asian Journal of Marketing & Management Research 7, no. 3 (2017): 32. http://dx.doi.org/10.5958/2249-877x.2017.00011.x.

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7

Alvarez Calderon, Jorge, and Irene Garcia Rondon. "Prospectiva de Marketing, Neuromarketing y Programación Neuro Lingüística / Prospective of Marketing, Neuromarketing and Neuro Linguistic Programming." Ciencia Unemi 9, no. 19 (2016): 99. http://dx.doi.org/10.29076/issn.2528-7737vol9iss19.2016pp99-105p.

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La empresa al igual que la sociedad vive momentos de incertidumbre y cambios por la desconfianza e inseguridad que el mercado demuestra, la variación de precios, los factores políticos, económicos, gubernamentales, con deficiencia de liderazgo administrativo. Debe sujetarse a normas plenamente planificadas, estructuradas en los parámetros de oferta, demanda y formas de comercialización determinados actualmente; hecho que provoca desmotivación principalmente por las tendencias consumistas del mercado al receptar la información por parte de quienes adquieren el producto sobre la base de esta rea

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Shapovalova, Viktoriia. "Administration, Marketing, Pharmacotherapy of Medicines in Neuro-Oncology." SSP Modern Pharmacy and Medicine 4, no. 4 (2024): 1–12. http://dx.doi.org/10.53933/sspmpm.v4i4.161.

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Primary tumors make up 1.5% of all clinical cases. The most vulnerable group is children. Brain neoplasms are the second most common after acute leukemia. According to WHO statistics, men suffer 1.5 times more often than women. Administration, marketing, and pharmacotherapy of medicines in neuro-oncology were carried out. The administration of medicines for neuro-oncology pharmacotherapy in the USA and Ukraine was analyzed. Bevacizumab, Everolimus, Lomustine, Temozolomide were found to be approved in both countries. The issue of administration of medicines for neuro-oncology pharmacotherapy ot

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Dr, Amol Gawande. "Neuro-Marketing: Opportunities And Challenges In India." Vidyabharti International Interdisciplinary Research Journal 10, no. 2 (2020): 214–17. https://doi.org/10.5281/zenodo.7568432.

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10

Dsouza, Prima Frederick. "Recent Trends in Neuro marketing – An Exploratory Study." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 1 (2022): 38–60. https://doi.org/10.5281/zenodo.5978946.

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Purpose: The concept of neuro-marketing is explored as an emerging economic approach that originated from human brain research and traditional marketing facts. The core idea of the paper is to understand the concept of Neuromarketing and its influence on customers’ decision-making process. Design: The benefits of various neuromarketing tactics on various market input devices are studied in the paper. From available literature and research studies, the influence of neuromarketing’s various techniques and procedures on verifiable marketing success is been highlighted.  Findings:

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İŞERİ UZUNOĞLU, Merve, and Edin Güçlü SÖZER. "COGNITIVE, PERCEPTUAL AND BEHAVIORAL EFFECTS OF NEURO-STIMULI: A STUDY ON PACKAGED FOOD PRODUCTS." Business & Management Studies: An International Journal 8, no. 3 (2020): 3097–122. http://dx.doi.org/10.15295/bmij.v8i3.1513.

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Today, the food sector is characterised with intense competition and continuously becoming more challenging for marketers. When it is realised that 95% of consumers' purchasing decisions are made unconsciously, marketing tools started to target unconscious minds. Combining neuroscience and marketing disciplines, neuromarketing studies found that neuro-stimuli, directly addressing the brain, are influential on consumer perceptions. This study investigates the effects of neuro-stimuli applied on food product poster and packaging on mother-woman and child consumers' brand awareness, quality perce

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Kim, Young-Kab, and Jong-ha Kim. "New Paradigm in Sport Industry: Neuro Sports Marketing." Journal of Sport and Leisure Studies 61 (August 31, 2015): 193–202. http://dx.doi.org/10.51979/kssls.2015.08.61.193.

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Mishra, Gunjan, and Mithi Shukla. "NEURO MARKETING: A TOOL TO UNDERSTAND CONSUMER PSYCHOLOGY." International Journal of Technical Research & Science 5, no. 6 (2020): 8–10. http://dx.doi.org/10.30780/ijtrs.v05.i06.002.

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Banerjee, Ranjan, Debmalya Mukherjee, and Shuvrajit Nath. "Neuro-tourism: Collaboration of Neuro-Science with Tourism with DMAIC Technology and Automated Marketing with detailed Analysis." Journal of Neonatal Surgery 14, no. 10S (2025): 749–56. https://doi.org/10.52783/jns.v14.2925.

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The tourism of Emotions also can be explained as Emotional SEO (Search Engine Optimization) for tourism is one of the newly emerging areas which has opened a new door to tourism industry and also has ample potential as a research topic, formation of Neuro-Science and social science together with the blend of tourism has led to the development of this discipline. On the other hand, the internet technologies evolution regarding distribution models and communication in the past few decennary has donated a lot concerning about the auspicious change in the economic environment like in business envi

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Ghanbari, Afshin, Hossein Shirazi, and Mohammad Amin Adibi. "Designing a Model for the Impact of Viral Marketing in Social Networks Using Adaptive Neuro-Fuzzy Inference Systems." Management Strategies and Engineering Sciences 6, no. 5 (2024): 1–8. https://doi.org/10.61838/msesj.6.5.1.

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The aim of this study is to design a model for the impact of viral marketing in social networks using the Adaptive Neuro-Fuzzy Inference System (ANFIS). This research utilizes the Adaptive Neuro-Fuzzy Inference System due to its ability to implement human knowledge through concepts like timestamps and fuzzy rules, its nonlinear nature, adaptability, and superior accuracy compared to other methods in conditions with limited data. These features are among the most significant advantages of ANFIS systems. The MATLAB software was employed in the ANFIS framework to modify inputs and outputs. This r

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Kant, Shashi, and Fisseha Dejene Yadete. "Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review." RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW 1, no. 1 (2023): 1–13. http://dx.doi.org/10.56778/rjslr.v1i1.86.

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Neuromarketing and its implicit and automated processes influence customer decision-making and expose any concealed understanding of consumer behavior. There is a rising interest in studying how consumers' brain responses affect their decision-making process because one of the most important questions in today's market is what motivates consumers to choose one product over another. Although neuromarketing positions itself as one of the key fields of research targeted at accomplishing this objective, it is still a young and rapidly evolving discipline. The study's research proposal was to exami

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Fisseha Dejene Yadete and Shashi Kant. "Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review." Journal of Social Sciences and Management Studies 2, no. 2 (2023): 1–12. http://dx.doi.org/10.56556/jssms.v2i2.483.

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Neuromarketing and its implicit and automated processes influence customer decision-making and expose any concealed understanding of consumer behavior. There is a rising interest in studying how consumers' brain responses affect their decision-making process because one of the most important questions in today's market is what motivates consumers to choose one product over another. Although neuromarketing positions itself as one of the key fields of research targeted at accomplishing this objective, it is still a young and rapidly evolving discipline. The study's research proposal was to exami

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Fisseha, Dejene Yadete, and Kant Shashi. "Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review." Partners Universal International Innovation Journal (PUIIJ) 01, no. 02 (2023): 105–16. https://doi.org/10.5281/zenodo.7856978.

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Neuromarketing and its implicit and automated processes influence customer decision-making and expose any concealed understanding of consumer behavior. There is a rising interest in studying how consumers' brain responses affect their decision-making process because one of the most important questions in today's market is what motivates consumers to choose one product over another. Although neuromarketing positions itself as one of the key fields of research targeted at accomplishing this objective, it is still a young and rapidly evolving discipline. The study's research proposal

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19

Kovshova, Iryna, and Kira Savchenko. "THE IMPACT OF CONSUMER FATIGUE FROM MAKING DECISION ON THE FORMATION OF BRAND LOYALTY." INNOVATIVE ECONOMY, no. 3 (2023): 30–37. http://dx.doi.org/10.37332/2309-1533.2023.3.3.

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Purpose. The purpose of the article is the formation of theoretical, methodological and practical foundations for the implementation of marketing tools to assess the impact of consumer fatigue from making everyday decisions on brand loyalty and purchasing behaviour in stores. Methodology of research. The theoretical and methodological basis of the article was formed by the provisions of behavioural economics, neuro-marketing, and branding. The study is based on the dialectical method of learning the influence of consumer fatigue from decision-making on brand loyalty. General scientific and spe

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Deb, Prof Aradhita, and Prof Swarnadeep Maity. "Unveiling the Senses: A Bibliometrics Analysis on the Role of Sensory Marketing in impacting Consumer Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (2024): 1–10. http://dx.doi.org/10.55041/ijsrem27909.

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In the dynamic landscape of contemporary business, companies are constantly seeking innovative strategies to captivate consumers, forge memorable brand experiences, and ultimately foster brand loyalty. Amidst this quest for differentiation, one phenomenon has emerged as a powerful and immersive tool – Sensory Marketing. This paradigm shift in marketing strategies transcends traditional approaches, harnessing the human senses to create an emotional connection between consumers and brands. Sensory marketing is a multifaceted concept that integrates the human senses – sight, sound, touch, taste,

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21

Al-Nafjan, Abeer, Mashael Aldayel, and Amira Kharrat. "Systematic Review and Future Direction of Neuro-Tourism Research." Brain Sciences 13, no. 4 (2023): 682. http://dx.doi.org/10.3390/brainsci13040682.

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Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides accurate real-time data on tourists’ conscious and unconscious emotions. Neuro-tourism uses the methods of neuromarketing such as brain–computer interface (BCI), eye-tracking, galvanic skin response, etc., to create tourism goods and services to improve tourist experience and satisfaction. Due to the novelty of neuro-tourism and the dearth of studies on this subject, this study offered a comprehensive analysis of

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22

ATA, SERHAT. "RESEARCH OF NEURO MARKETING IN TERMS OF FAMILY LIFE CYCLE AS A NEW MARKETING APPROACH." SOCIAL SCIENCE DEVELOPMENT JOURNAL 6, no. 24 (2021): 98–118. http://dx.doi.org/10.31567/ssd.349.

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23

Lim, Weng Marc. "What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice." Journal of Business-to-Business Marketing 25, no. 3 (2018): 251–59. http://dx.doi.org/10.1080/1051712x.2018.1488915.

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Arindam Roy. "Uncovering the Impact of Neuro-Marketing Strategies on Brand Equity." International Research Journal on Advanced Engineering and Management (IRJAEM) 3, no. 03 (2025): 563–68. https://doi.org/10.47392/irjaem.2025.0090.

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This research paper investigates the influence of neuromarketing strategies on brand equity by analyzing how these pioneering techniques shape consumer perceptions, decision-making processes, emotional engagement, and brand loyalty. By combining neuroscience with marketing methodologies, neuromarketing reveals subconscious preferences and emotional stimuli often overlooked by conventional marketing strategies. Through the use of advanced tools such as eye tracking, neuroimaging, and biometric sensors, marketers are able to gain profound insights into consumer behavior, thereby enhancing brand

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Hoseini, Seyed Rasoul, and Hadi Taghavi. "Investigating the Effectiveness of Advertising on Customers' Minds Using Neuromarketing." International journal of Innovation in Marketing Elements 4, no. 1 (2024): 19–27. http://dx.doi.org/10.59615/ijime.4.1.19.

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Purpose: The main objective of this study is to investigate the possibility of the impact of advertising on customer minds using neuro-marketing in Tabarak food products, according to experts' opinions. Nowadays, advertising costs have skyrocketed, making it crucial for large organizations to investigate the impact of advertising on customers' minds. One method of evaluating the impact of advertising on customer minds is through neuromarketing. Using its specialized tools, neuromarketing achieves its goals more accurately than other marketing methods. Methodology: This survey-analytical study

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Mainwaring, Susan, and Heather Skinner. "Reaching donors: neuro-linguistic programming implications for effective charity marketing communications." Marketing Review 9, no. 3 (2009): 231–42. http://dx.doi.org/10.1362/146934709x467785.

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Shahriari, Mehri, Davood Feiz, Azim Zarei, and Ehsan Kashi. "The Meta-Analysis of Neuro-Marketing Studies: Past, Present and Future." Neuroethics 13, no. 3 (2019): 261–73. http://dx.doi.org/10.1007/s12152-019-09400-z.

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Caratù, Myriam, Annarita Sorrentino, Marco Mancini, and Patrizia Cherubino. "Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study." European journal of volunteering and community-based projects 1, no. 1 (2023): 1–38. https://doi.org/10.5281/zenodo.7723408.

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Neuromarketing is a widespread research methodology in marketing, and nowadays is being employed also for the assessment of digital communication: however, no experimental research has been conducted on a website banner. This paper assesses the effects of this kind of digital stimuli on the consumer audience by using neuro-marketing techniques. Specifically, the research aims to verify consumers’ responses to a website banner in terms of attention, cognitive effort, interest and emotion by carrying on an exploratory experiment on a pilot sample of Italian consumers. The study was approac

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Zhao, Tiezhu, Francisco Nauber Bernardo Gois, Joao Alexandre Lobo Marques, et al. "AutoML-based EEG signal analysis in neuro-marketing classification using biclustering method." Applied Soft Computing 181 (September 2025): 113412. https://doi.org/10.1016/j.asoc.2025.113412.

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Akbar, Shabana, Neelam Akbar, and Maira Yousuf. "Neuromarketing; Its Significance in the Marketing World." Global Social Sciences Review VIII, no. II (2023): 376–89. http://dx.doi.org/10.31703/gssr.2023(viii-ii).34.

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Neuromarketing allows marketers to profoundly engage with consumers' latent cognitive processing processes to elicit the desired response. Marketing's more complicated phenomenon is pricking the brain's touch spots to accelerate customer response. To determine how neurons in the human mind work in accordance with marketing principles, this conceptual paper aims to answer three questions: the significance of neuromarketing in the marketing world; the impact of neuromarketing on consumer buying behaviour; and the assessment of neuromarketing with conventional marketing techniques considering pre

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Ghanbari, Afshin, Hossein Shirazi, and Mohammad Amin Adibi. "Designing a Viral Marketing Effectiveness Model in Social Networks." Journal of Personal Development and Organizational Transformation 2, no. 3 (2024): 163–85. https://doi.org/10.61838/kman.jpdot.2.3.12.

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The purpose of this study was to design a model to evaluate the effectiveness of viral marketing in social networks using the adaptive neuro-fuzzy inference system (ANFIS). The study employed a mixed-method sequential exploratory design (qualitative–quantitative). The qualitative phase utilized thematic analysis involving 15 experts in viral marketing selected through purposive sampling. The quantitative phase involved 377 valid questionnaires analyzed via partial least squares structural equation modeling and ANFIS. Data collection tools included semi-structured interviews and Likert-scale qu

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Prieto Navarro, Leonor. "Neurociencia y educación." Padres y Maestros / Journal of Parents and Teachers, no. 381 (March 17, 2020): 23–28. http://dx.doi.org/10.14422/pym.i381.y2020.003.

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Es una realidad innegable: lo neuro está de moda. Y no solo en contextos tan distintos como la arquitectura, las finanzas, la dirección de empresas o el marketing. También en el ámbito educativo se está girando hacia esta realidad que no es otra que alertar al profesorado de lo importante que es conocer determinados aspectos del funcionamiento del cerebro que, de algún modo, pueden afectar a la calidad del aprendizaje de los estudiantes.

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Skinner, Heather, and Paula Stephens. "Speaking the same language: the relevance of neuro‐linguistic programming to effective marketing communications." Journal of Marketing Communications 9, no. 3 (2003): 177–92. http://dx.doi.org/10.1080/1352726032000129926.

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Neshat, Mehdi, Ali Akbar Pourahmad, and Mohammad Reza Hasani. "Designing an Adaptive Neuro Fuzzy Inference System for Prediction of Customers Satisfaction." Journal of Information & Knowledge Management 15, no. 04 (2016): 1650037. http://dx.doi.org/10.1142/s0219649216500374.

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Nowadays, in order to succeed in business and presence in the world markets, it is essential to outperform the competitors to get bigger market share. To get customers satisfaction of products is the first stage of success in business. Studying the different factors involved in increasing the level of customer's satisfaction and researching in this field has caused development in several companies. In this paper, an adaptive neuro-fuzzy inference system (ANFIS) and a fuzzy inference system (FIS) are designed for marketing mix model. By using the P4 principle (price, product, place, promotion)

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Alam, Syed Hasnain, and Sohaib Uz Zaman. "Behavioral Biases of Promotion Strategies in Consumer Paradox Towards Brand Equity: Thematic Analysis." Qlantic Journal of Social Sciences 5, no. 2 (2024): 495–511. https://doi.org/10.55737/qjss.v-ii.24322.

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The current systematic analysis aims to review promotion strategies and brand equity literature published in the last decade to unfold the new doors in the promotion and brand equity measurements and their elements in the area of multidisciplinary promotional research models. The study has searched five major databases to identify the relevant literature. We have selected quantitative research articles from the Web of Science (WOS) - Social Science Citation Index (SSCI) for the thematic exercise. The analysis reveals that the effects of monetary and non-monetary promotions vary across cultures

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MAKI, Atsushi. "Trend in Neuro-Marketing by Using Optical Topography - Aiming at Establishment of Mind-Centric Environment -." Review of Laser Engineering 44, no. 4 (2016): 235. http://dx.doi.org/10.2184/lsj.44.4_235.

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Ko, Eui-Suk, Ki-Hyeon Song, Soo-Hyun Cho, and Jong-Ha Kim. "Relationship of Pupil's Size and Gaze Frequency for Neuro Sports Marketing: Focusing on Sigma Analysis." Korean Society for Emotion and Sensibility 20, no. 3 (2017): 39–48. http://dx.doi.org/10.14695/kjsos.2017.20.3.39.

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Gerasimenko, V., and D. Andreyuk. "Application of Social Engineering Elements to Marketing. of Public Science-Promoting Educational Products in Biomedicine." Population and Economics 2, no. 3 (2018): 141–69. http://dx.doi.org/10.3897/popecon.2.e36058.

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In order to overcome the low level of literacy of the population in the issues of modern innovative technologies, the paper suggests a technological approach, which combines methods of classical marketing with elements of social engineering on the basis of a neuro-evolutionary paradigm. The essence of this approach is to organize social communications in the target group by analogy with neuron connections in mathematical neural networks, thus ensuring the group’s high efficiency in making collective decisions. At the stage of testing of this campaign, over 3 thousand people were involved in sc

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Andreyuk, D., and V. Gerasimenko. "Application of Social Engineering Elements to Marketing. of Public Science-Promoting Educational Products in Biomedicine." Population and Economics 2, no. (3) (2018): 141–69. https://doi.org/10.3897/popecon..e36058.

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In order to overcome the low level of literacy of the population in the issues of modern innovative technologies, the paper suggests a technological approach, which combines methods of classical marketing with elements of social engineering on the basis of a neuro-evolutionary paradigm. The essence of this approach is to organize social communications in the target group by analogy with neuron connections in mathematical neural networks, thus ensuring the group's high efficiency in making collective decisions. At the stage of testing of this campaign, over 3 thousand people were involved in sc

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Andreyuk, D., and V. Gerasimenko. "Application of Social Engineering Elements to Marketing. of Public Science-Promoting Educational Products in Biomedicine." Population and Economics 2, no. (3) (2018): 141–69. https://doi.org/10.3897/popecon.2.e36058.

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In order to overcome the low level of literacy of the population in the issues of modern innovative technologies, the paper suggests a technological approach, which combines methods of classical marketing with elements of social engineering on the basis of a neuro-evolutionary paradigm. The essence of this approach is to organize social communications in the target group by analogy with neuron connections in mathematical neural networks, thus ensuring the group's high efficiency in making collective decisions. At the stage of testing of this campaign, over 3 thousand people were involved in sc

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Umarova, Nargiza, and Muqaddam Jurayeva. "NEURO-LINGUISTIC PROGRAMMING ELEMENTS IN ADVERTISING: CRAFTING PERSUASIVE DISCOURSE." Current Research Journal of Philological Sciences 5, no. 10 (2024): 42–49. http://dx.doi.org/10.37547/philological-crjps-05-10-08.

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This study explores the application of Neuro-Linguistic Programming (NLP) principles inadvertising, focusing on how these elements enhance persuasive discourse. NLP is a psychological approach that examines the interplay between language, behavior, and thought patterns, providing valuable insights into consumer decision-making processes. The research aims to identify specific NLP techniques—such as anchoring, reframing, and the use of sensory language—and analyze their effectiveness in creating compelling advertising messages that resonate with target audiences. Through a mixed-methods approac

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Lalević, Nina. "New forms of marketing in the digital communication era." Megatrend revija 19, no. 1 (2022): 189–200. http://dx.doi.org/10.5937/megrev2201189l.

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Marketing methods traditionally include psychological knowledge. In the Era of digital communication, marketing gained a neuro character, mostly thanks to EEG, fMRI, PET, eye tracking, facial coding, GSR, BVP, fNIRS, polygraph, TMS, indoor GPS etc. Marketing is still an assessment and decision prediction but now both directly and indirectly so to determine shopping preferences. Big industries like FMCG, fashion, automotive and so on, invest significant amount of money to make sure they know the needs and wishes of customers and in order to keep brand profitable. Shifting marketing to social me

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M. Skriabin, Oleksii, Dmytro B. Sanakoiev, Natalia D. Sanakoieva, Vita V. Berezenko, and Yuliia V. Liubchenko. "Neurotechnologies in the advertising industry: Legal and ethical aspects." Innovative Marketing 17, no. 2 (2021): 189–201. http://dx.doi.org/10.21511/im.17(2).2021.17.

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As a result of technological and information development, there is a rapid spread of neurotechnology in the advertising industry, which sparks debate among law and marketing scholars regarding ethics, reasonability and legality of their use. The paper aims to identify possible ways to increase the effectiveness of regulatory and ethical aspects of using neurotechnology in Ukraine’s advertising industry. Based on a systematic analysis of theoretical experience and regulatory legal acts, the main threats to the development of neuromarketing are identified. The lack of a neurotechnology law, the

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Camargo, Eleida P., Luciane BC Carvalho, Rodrigo De Freitas, Welton Lopes, Lucila BF Prado, and Gilmar F. Prado. "Marketing Social." Revista Neurociências 19, no. 2 (2001): 200–209. http://dx.doi.org/10.4181/rnc.2010.05ip.09.

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Objetivo. Este estudo tem por finalidade caracterizar o paciente do Ambulatório Neuro-Sono da Unifesp, identificando suas principais demandas e variáveis sócio-demográficas. Método. Foram analisados aleatoriamente 208 prontuários de pacientes. Destes prontuários foram extraídas as informações: data de nascimento, sexo, diagnóstico principal, 1ª consulta e número de retornos. A amostra foi analisada também segundo gênero e faixa etária. Resultados. 59,6% dos pacientes pertenciam ao sexo masculino; 44,23% eram menores de 16 anos (65,59% meninos). Os diagnósticos mais frequentes foram: Síndrome d

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Ko, Eui-Suk, Ki-Hyeon Song, and Jong-Ha Kim. "A Study on Neuro Sports Marketing by using Pupil`s Size of Men : Focusing on basketball game." Korean Society for Emotion and Sensibility 20, no. 1 (2017): 31–40. http://dx.doi.org/10.14695/kjsos.2017.20.1.31.

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Makmur Simamora, Gabelas, Mohammad Rizan, and Agung Wahyu Handaru. "The Impact of the Application of Neuro Marketing in Influencing Tourists' Decisions in Determining a Place to Tour: Literature Review." International Journal of Research and Review 10, no. 10 (2023): 77–88. http://dx.doi.org/10.52403/ijrr.20231010.

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In the current digital era, the application of neuromarketing in the tourism industry can influence tourists in various ways, such as through the use of attractive visual designs, the use of words or narratives that trigger positive emotions, as well as sensory experiences that give satisfaction, for example one of which is the results posts by influencers on Instagram social media. By understanding how tourists' brains or thoughts respond to marketing stimuli, tourist destinations can optimize their marketing strategies to achieve better results. Therefore, the aim of this research is to see

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Addolorato, G., C. Ancona, E. Capristo, and G. Gasbarrini. "Metadoxine in the Treatment of Acute and Chronic Alcoholism: A Review." International Journal of Immunopathology and Pharmacology 16, no. 3 (2003): 207–14. http://dx.doi.org/10.1177/039463200301600304.

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Alcohol abuse and alcoholism are responsible for a wide variety of medical problems. The pharmacotherapeutic aspect of alcoholism includes the use of drugs, with different actions and objectives. Among them, metadoxine seems to be of interest. Metadoxine is able to accelerate the elimination of alcohol from the blood and tissues, to help restore the functional structure of the liver and to relieve neuro-psychological disorders associated with alcohol intoxication. Metadoxine also seems to be safe; in more than 15 years of post-marketing surveillance only minor aspecific and reversible events w

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Морозова, Анна, Anna Morozova, Владимир Мельников, et al. "TYPOLOGICAL APPROACH TO QUALITY LEVEL DEFINITION OF OBJECTS AND PROCESSES IN ORGANIZATION SYSTEM CONTROL." Bulletin of Bryansk state technical university 2017, no. 1 (2017): 162–70. http://dx.doi.org/10.12737/24907.

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The purpose of this work consists in the presentation of the results of the theoretical generalization of the problem in the quality level definition in processes and objects of arbitrary origin with the use of a typological approach as a basis of control in organization systems. In the investigation there were used methods of a system analysis, a mathematical modeling of multi-parametric social objects, methods of a structural anal-ysis and also a methodology of a universal quality management (UQM). Investigation results. A multidimensional information object space of matrices of

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D J, Sriharsha, and Shweatha H E. "Influence of Neuro-Psychological Marketing Strategies on Food Product Sales and Buying Patterns in Athletes and the Public." DS Journal of Multidisciplinary 2, no. 1 (2025): 9–15. https://doi.org/10.59232/dsm-v2i1p102.

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Gajra, Ajeet, Marjorie E. Zettler, Eli G. Phillips Jr., et al. "Neurological Adverse Events Following CAR-T Cell Therapy: A Real-World Analysis of Adult Patients Treated with Axicabtagene Ciloleucel or Tisagenlecleucel." Blood 134, Supplement_1 (2019): 1952. http://dx.doi.org/10.1182/blood-2019-129593.

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Introduction: Neurotoxicity is a major adverse event (AE) of CAR-T therapy with diverse presentation. When severe, it can be fatal, and may lead to neurologic sequelae as well as contribute to increased health care utilization, driving up cost of therapy. In clinical trials, the most common neurologic AEs with axicabtagene ciloleucel (axi-cel) and tisagenlecleucel (tis-cel) included encephalopathy, headache, tremor, dizziness, aphasia, delirium, insomnia and anxiety. Fatal and serious cases of cerebral edema, leukoencephalopathy and/ or seizures have been reported with both agents. In this rea

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