Relevant bibliographies by topics / Neuroscientific method

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Neuroscientific method'

Author: Grafiati
Published: 7 June 2025
Last updated: 11 July 2025

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Journal articles on the topic "Neuroscientific method"

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Slanevskaya, Nina M. "Public Administration Transformation Based on Research in Social Neurosciences in the Context of Sustainable Development (Part 2)." Administrative consulting, no. 5 (161) (June 7, 2022): 83–92. https://doi.org/10.22394/1726-1139-2022-5-83-92.

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The second part of the article continues to consider the new approach to public administration and social structure proposed in the first part with the involvement of the neuroscientific method of social neurosciences. The advantage of the neuroscientific method of social neurosciences is that it provides empirical validation of theoretical positions; is focused on humans, as it studies the neurobiological response of humans in different areas of social life; shows the person’s true attitude to the situation before their conscious control; demonstrates how the social device affects the brain, a person’s neuropsychiatric state, behavior, and health in general.
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Moon, Kyung-ho. "Moral educational implications of neuroscientific research on moral decisionmaking." Brain, Digital, & Learning 13, no. 4 (2023): 537–51. http://dx.doi.org/10.31216/bdl.20230031.

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In this study, the two types of moral judgment, rational reasoning and emotional intuition, were analyzed with a focus on neuroscientific interpretation of human responses in the trolley dilemma and footbridge dilemma. Based on such analysis, the cognitive approach required to make correct moral judgments was sought with a focus on establishing the relationship between reason and emotion. And the implications of this neuroscientific approach for moral education were derived. According to the results of neuroscientific research on people's moral judgments in the trolley dilemma and footbridge dilemma, there are many neuroscientific research results supporting that emotional intuition leads to deontological judgments and rational reasoning leads to consequential judgments. In this way, emotional intuition and rational reasoning appear widely in human moral judgment. There is a need to find a method of moral education that can harmoniously utilize emotional intuition, which is fast and efficient but has the potential for bias, and rational reasoning, which is slow but accurate and fair.
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Liu, Chia-Ju, and Wen-Wei Chiang. "THEORY, METHOD AND PRACTICE OF NEUROSCIENTIFIC FINDINGS IN SCIENCE EDUCATION." International Journal of Science and Mathematics Education 12, no. 3 (2014): 629–46. http://dx.doi.org/10.1007/s10763-013-9482-0.

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Verhulst, Nanouk, Arne De Keyser, Anders Gustafsson, Poja Shams, and Yves Van Vaerenbergh. "Neuroscience in service research: an overview and discussion of its possibilities." Journal of Service Management 30, no. 5 (2019): 621–49. http://dx.doi.org/10.1108/josm-05-2019-0135.

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Purpose The purpose of this paper is to discuss recent developments in neuroscientific methods and demonstrate its potential for the service field. This work is a call to action for more service researchers to adopt promising and increasingly accessible neuro-tools that allow the service field to benefit from neuroscience theories and insights. Design/methodology/approach The paper synthesizes key literature from a variety of domains (e.g. neuroscience, consumer neuroscience and organizational neuroscience) to provide an in-depth background to start applying neuro-tools. Specifically, this paper outlines the most important neuro-tools today and discusses their theoretical and empirical value. Findings To date, the use of neuro-tools in the service field is limited. This is surprising given the great potential they hold to advance service research. To stimulate the use of neuro-tools in the service area, the authors provide a roadmap to enable neuroscientific service studies and conclude with a discussion on promising areas (e.g. service experience and servicescape) ripe for neuroscientific input. Originality/value The paper offers service researchers a starting point to understand the potential benefits of adopting the neuroscientific method and shows their complementarity with traditional service research methods like surveys, experiments and qualitative research. In addition, this paper may also help reviewers and editors to better assess the quality of neuro-studies in service.
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Slanevskaya, N. M. "Public Administration Transformation Based on Research in Social Neurosciences in the Context of Sustainable Development (Part 2)." Administrative Consulting, no. 5 (June 16, 2022): 83–92. http://dx.doi.org/10.22394/1726-1139-2022-5-83-92.

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The second part of the article continues to consider the new approach to public administration and social structure proposed in the first part with the involvement of the neuroscientific method of social neurosciences. The advantage of the neuroscientific method of social neurosciences is that it provides empirical validation of theoretical positions; is focused on humans, as it studies the neurobiological response of humans in different areas of social life; shows the person’s true attitude to the situation before their conscious control; demonstrates how the social device affects the brain, a person’s neuropsychiatric state, behavior, and health in general.
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Ciceri, Andrea, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement. "A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads." Journal of Advertising Research 60, no. 1 (2019): 71–86. http://dx.doi.org/10.2501/jar-2019-015.

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Peled, Avi. "Neuroanalysis: A method for brain-related neuroscientific diagnosis of mental disorders." Medical Hypotheses 78, no. 5 (2012): 636–40. http://dx.doi.org/10.1016/j.mehy.2012.01.043.

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Červeňová, Daša, and Peter Demkanin. "The theory of the Five Pillars of the Mind and Physics Education." Journal of Physics: Conference Series 2950, no. 1 (2025): 012009. https://doi.org/10.1088/1742-6596/2950/1/012009.

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Abstract Neurosciences significantly influence shifts in knowledge in many various fields nowadays. Outcomes of neuroscientific studies help elucidate many phenomena, especially ones occurring during the learning process. The neuroscientific subfield that transdisciplinary studies cognitive development is called educational neuroscience. Many theories proposing to promote education, in general, have been published. The theory of the Five Pillars of the Mind, formulated by Tokuhama-Espinosa, is one of them. This article proposes an example of applying this theory to physics education. We aim to develop a method for using this theory to understand selected parts of the teaching-learning process deeply.
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Liu, Chia-Ju, and Wen-Wei Chiang. "Erratum to: THEORY, METHOD AND PRACTICE OF NEUROSCIENTIFIC FINDINGS IN SCIENCE EDUCATION." International Journal of Science and Mathematics Education 12, no. 3 (2014): 697. http://dx.doi.org/10.1007/s10763-014-9523-3.

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Hasanah, Uswatun, Yolanda Amelia Saputri, Erni Yusnita, Nur Hidayah, and Yessy Velina. "Improving Critical Thinking Skills Based on Neuroscience in Islamic Education Learning." Indonesian Journal of Islamic Education Studies (IJIES) 7, no. 1 (2024): 100–113. http://dx.doi.org/10.33367/ijies.v7i1.5244.

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Students' critical thinking has been a significant concern within education development efforts, and this needs to be addressed and promoted by teachers. However, most teachers barely promote this skill, especially related to Islamic education, which leads to more challenges for students in learning Islam. Therefore, encouraging innovation and strategies to develop students' critical thinking in learning Islam is necessary. This research aims to analyze the implementation of the neuroscientific approach and how it can develop students' critical thinking skills. This research used a Quasi-Experimental method with a pretest-posttest design. Eighth-grade students at SMPN 1 Talangpadang Tanggamus were the population of this research. Only two classes, Class VIII.1 (experimental class) and Class VIII.3 (control class) were used as the research sample chosen using simple random sampling. The result of the research showed that the neuroscientific approach has a significant influence on improving students' critical thinking skills. However, the degree of the influence was varied across the data. Moreover, this research also showed that the implementation of the neuroscientific approach in learning should be explored and expanded to promote students' critical thinking skills.
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Dissertations / Theses on the topic "Neuroscientific method"

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Genc, Yasin. "The use of fMRI in consumer psychology." Master's thesis, 2019. http://hdl.handle.net/10400.26/27932.

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Consumer Neuroscience presents Marketers with the challenge of dealing intensively with the multitude of neuroscientific topics and methods. This area is becoming very important as consumers interests are changing. In order to be able to analyse questions of consumer behavioural research from a neuroscience perspective, knowledge about the application of functional magnetic resonance imaging (fMRI) is extremely valuable. However, methodological problems in connection with the fMRI are not sufficiently discussed in the Marketing area. Under this perspective, the central aim of the present work is to present concrete strategies for empirical investigations using the fMRI and to discuss the characteristics, advantages and disadvantages of these options, taking into account already existing research designs. On the one hand of this scientific work theoretical and conceptional reviews of the fMRI and on the other hand empirical fMRI studies are evaluated. Only publications that are marked as A + or higher Journals are considered in this research. First, the results of the literature research show a noticeable increase in the use of event-related designs. Second, it can be seen that only a fraction of the fMRI respondents have a sufficiently large sample size. Third, it is likely that the analysis of fMRI data will become more complex and therefore continue to be the main challenge in conducting an fMRI study.
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Books on the topic "Neuroscientific method"

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Lambos, William A. Cognitive and neuroscientific aspects of human love: A guide for marriage and couples counseling. Nova Science Publishers, 2009.

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Lambos, William A. Cognitive and neuroscientific aspects of human love: A guide for marriage and couples counseling. Nova Science Publishers, 2010.

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Lambos, William A. Cognitive and neuroscientific aspects of human love: A guide for marriage and couples counseling. Nova Science Publishers, 2009.

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Hanisch, Christian. Neuroscientific Based Therapy of Dysfunctional Cognitive Overgeneralizations Caused by Stimulus Overload with an Emotionsync Method. Books on Demand GmbH, 2019.

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Heinzelmann, Nora, ed. Advances in Neurophilosophy. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350349513.

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Bringing together recent case studies and insights into current developments, this collection introduces philosophers to a range of experimental methods from neuroscience. Chapters provide a comprehensive survey of the discipline, covering neuroimaging such as EEG and MRI, causal interventions, for instance brain stimulation or psychopharmacology, advanced statistical methods, and approaches drawing on research into the development of human individuals and humankind. A team of experts combine clear explanations of complex methods with reports of cutting-edge research, advancing our understanding of how these tools can be applied to further philosophical inquiries into agency, emotions, enhancement, perception, personhood and more. With contributions organised by neuroscientific method, this volume provides an accessible overview for students and scholars coming to neurophilosophy for the first time, presenting a range of topics from responsibility to metacognition.
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Casey, Kenneth L. Chasing Pain. Oxford University Press, 2019. http://dx.doi.org/10.1093/med/9780190880231.001.0001.

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By several measures, no human experience is more important than pain. Chasing Pain discusses the evolution of scientific and clinical evidence that supports contemporary concepts of how pain is created by the nervous system. These concepts influence medical practice, neuroscientific research, and philosophical ideas about pain and other neurological functions. Historically, pain has been conceived as emerging either from an undefined pattern of neural activity or from anatomically localized and physiologically unique structures in the nervous system. Research during the early and middle 20th century showed that pain normally requires both sensory detectors of noxious events (nociceptors) and brain mechanisms that generate emotional experience. Realistic models of pain neurobiology must also consider that the normally tight link between pain and tissue damage is strongly affected by several neurological diseases, emotionally compelling circumstances, complex cognitive processes, and pain itself. As one example of physiological pain modulation, readers may access the author’s videos of surgery performed with acupuncture as the sole analgesic method. Chasing Pain reviews the neuroscientific research and clinical experience that has, over time, greatly enriched our understanding of pain neurobiology, guided medical practice, and influenced contemporary concepts of neurological functions. The limitations of our current conceptual models of pain are exemplified by considering several common, clinically challenging conditions that remain very poorly understood.
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Axmacher, Nikolai, Henrik Kessler, and Gerd Thomas Waldhauser, eds. Psychoanalytical neuroscience: Exploring psychoanalytic concepts with neuroscientific methods. Frontiers SA Media, 2015. http://dx.doi.org/10.3389/978-2-88919-377-6.

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SAGE Handbook of Cognitive and Systems Neuroscience: Neuroscientific Principles, Systems and Methods. SAGE Publications, Limited, 2023.

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Poelmans, Steven, and Elena O. Stepanova. A Neuroscience Perspective of the Work–Family–Life Interface. Edited by Tammy D. Allen and Lillian T. Eby. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199337538.013.31.

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This chapter offers a review of neuroscientific principles and findings that inform the understanding of the intraindividual and interindividual experience of work–life conflict and enrichment. Advances in neuroscientific research have generated a better understanding of different basic processes that underlie role conflict, such as expectations, attention, multitasking, and stress. In the tradition of positive psychology we have seen a significant shift in work–family research toward a positive approach, complementing a conflict perspective with a focus on facilitation, enrichment, and balance. In this chapter we highlight two resources that are key for understanding positive spillover effects: energy/dopaminergic levels and social support. Inspired by insights, theories, and methods in neuroscience, we formulate recommendations for future interdisciplinary research in the work–family research domain.
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Ryberg, Jesper. Neurointerventions, Crime, and Punishment. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846428.001.0001.

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Can it be justified to use neuroscientific technologies for influencing the functioning of human brain as a means of preventing offenders from engaging in future criminal conduct? This is indeed a highly controversial question and one which has a dark prehistory. Moreover, it is also a question that has attracted recent optimistic attention from researchers across different scientific fields. The purpose of this book is to consider various ethical challenges surrounding this question. More precisely, the author discusses issues such as, Is it morally acceptable to offer more lenient sentences to offenders in return for participation in neuroscientific treatment programmes? Would such offers be unacceptably coercive? Can it ever be morally justified to use compulsory neurointerventions as a means of preventing crime? Is it possible to administer neurointerventions as a type of punishment? Would it be acceptable for physicians to participate in the administration of neurointerventions on offenders? What is the moral significance of the sordid history of brain interventions for the present or future use of such treatment options? The author argues, on the one hand, that many of the in-principle objections to neuroscientific treatment are premature but also, on the other, that—given the way criminal justice systems currently function—we are well-advised not to put such treatment methods into practice.
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Book chapters on the topic "Neuroscientific method"

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García, Adolfo M., Roman Koshkin, and Tiago de Oliveira Paiva. "Electroencephalography." In Research Methods in Applied Linguistics. John Benjamins Publishing Company, 2025. https://doi.org/10.1075/rmal.10.12gar.

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Abstract Since the 2000s, neuroscientific approaches have gained momentum in cognitive translation and interpreting studies (CTIS). Temporally precise insights on interlingual reformulation have been gained through electroencephalography (EEG), a non-invasive method sensitive to underlying electrical patterns. Here we introduce this method with a focus on CTIS research. First, we survey core notions and measures, including event-related potentials, oscillatory measures, and functional connectivity patterns. Then, we summarize key EEG findings on language, bilingualism, and interlingual reformulation. Next, we provide conceptual, methodological, technical, practical, and ethical considerations for newcomers to the field. Finally, we identify relevant limitations and opportunities for breakthroughs. Overall, we aim to promote more and better EEG research within CTIS.
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Mundale, Jennifer. "Neuroscientific Methods." In The SAGE Handbook of Evolutionary Psychology. SAGE Publications Ltd, 2021. http://dx.doi.org/10.4135/9781529739442.n18.

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Kafaei, Mohsen, Jane Burry, Mehrnoush Latifi, and Joseph Ciorciari. "Designing a Systematic Experiment to Investigate the Effect of Ambient Smell on Human Emotions in the Indoor Space; Introducing a Mixed-Method Approach." In Computational Design and Robotic Fabrication. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-99-8405-3_20.

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AbstractStudies have indicated that built environments affect all aspects of human life such as emotion, perception, behavior, health, and well-being (Cooper et al. 2011). Built environments are formed from the combination and juxtaposition of visible and invisible environmental variables. In recent years, common techniques such as virtual reality, augmented reality, digital twins, and artificial intelligence have enabled researchers in the field of architecture and urban design to simulate environmental conditions to investigate the impacts of environmental variables on humans. However, the studies conducted in this field of human comfort are mostly focused on the impact of environmental variables such as form, temperature, humidity, and sound, and in fewer studies, up-to-date methods and technologies have been used to simulate and investigate the impact of smell on humans. Most of the studies that have investigated the effect of ambient smell on humans, carried out in the discipline of architecture and urban design, have used traditional tools and methods (questionnaire, interview, observation) rather than advanced technology and tools drawing on neuroscientific knowledge and technique to measure the effectiveness of the ambient smell on human. They have used unmasked scents or real-world environments rather than being able to simulate environmental conditions. This article highlights the significance and necessity of employing simulation methods to investigate the impact of environmental smells on humans. Additionally, it presents the methodology of an experiment for studying the effect of indoor environment smells (with a case study of an office environment in the initial phases) on human emotions, utilizing a mixed-method approach. Analysis of some parts of the data from this experiment showed that exposure to the fragrance of the jasmine flower pleasant (flower) and the odor of the rotten orange peel (unpleasant) can cause changes in the electroencephalography (EEG) power across different bands among participants.
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Atanasova, Nina A. "Epistemic Issues Pertaining to Neuroscientific Methods." In Mind, Cognition, and Neuroscience. Routledge, 2022. http://dx.doi.org/10.4324/9781003241898-9.

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Shaw, Steven D., Yavuz Acikalin, Baba Shiv, and Carolyn Yoon. "Neuroscientific Methods and Tools in Consumer Research." In Handbook of Research Methods in Consumer Psychology. Routledge, 2019. http://dx.doi.org/10.4324/9781351137713-16.

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Stuphorn, Veit, and Xiaomo Chen. "An Introduction to Neuroscientific Methods: Single-cell Recordings." In An Introduction to Model-Based Cognitive Neuroscience. Springer New York, 2015. http://dx.doi.org/10.1007/978-1-4939-2236-9_6.

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Hinterberger, Thilo. "I Am I From Moment to Moment: Methods and Results of Grasping Intersubjective and Intertemporal Neurophysiological Differences During Meditation States." In Meditation – Neuroscientific Approaches and Philosophical Implications. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-01634-4_6.

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Daugherty, Terry, and Ernest Hoffman. "Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research." In Ethics and Neuromarketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45609-6_2.

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Schleim, Stephan. "The Brain and the Law." In Palgrave Studies in Law, Neuroscience, and Human Behavior. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-72362-9_3.

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AbstractAfter an introduction to the general topics of neurolaw, this chapter will focus in particular on the concept of criminal responsibility. We will see that not the concept of causation, but knowledge and conscious control are central to this. This corresponds to a notion of minimal rationality of people. These criteria are then applied to the free will debate and frequently cited cases of brain damage in the nineteenth to twenty-first centuries. This analysis shows that the existing psycho-behavioral criteria are ideally supplemented by neuroscientific methods, but certainly cannot be replaced for the time being.
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Darda, Kohinoor M., and Richard Ramsey. "The Promise and Pitfalls of Studying the Neurophysiological Correlates of Automatic Imitation." In Automatic Imitation. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-62634-0_6.

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AbstractThe automatic copying of other people—automatic imitation—is one of the most widely studied topics in psychology. In this chapter, we review current evidence for the neurophysiological correlates of automatic imitation. To do so, we focus on one heavily used and influential paradigm that manipulates stimulus-response compatibility and is conducive to investigation using neuroscientific methods. We distinguish between two distinct mental processes that occur during imitation: action representation and action selection. Observed actions are perceived and represented and a particular action needs to be selected to be executed. Neuroscientific evidence concerning action representation appears relatively robust and engages a widespread and distributed network of visual and motor regions that span the ventral visual stream, as well as frontoparietal cortex. In contrast, the neurophysiological correlates of action selection during imitation are far from clear. The dominant view in the literature is that this particular task indexes processes relating to the control of automatic imitative tendencies, which rely on a self-other distinction mechanism that is uniquely tied to human social interaction and engages the theory-of-mind network. However, our analysis shows that this claim lacks essential evidence for four forms of validity (construct, internal, external, and statistical-conclusion validities). Instead, given current evidence, the best estimate is that this task engages domain-general forms of control that are underpinned by the multiple-demand network. For claims to be supported regarding socially specific forms of control when using this task, there is a burden of proof on researchers to show robust evidence for each of the four validities that we have outlined. Fortunately, with the emergence of the meta-science movement over the past 10 years, there are more resources than ever to help achieve this aim. More generally, even though we focus on one imitation task to provide a thorough test-case example, given the widespread and well-established lack of validity in psychology in general, we fully expect our analysis to be relevant across the full range of imitation tasks covered in this book, including imitation of speech, gestures, and emotions.
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Conference papers on the topic "Neuroscientific method"

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Takahashi, Mitsuru, and Takiko Makiishi. "ELUCIDATION OF EDUCATIONAL SIGNIFICANCE OF PAINTING APPRECIATION." In 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/fs03.05.

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What kind of educational significance does the appreciation of paintings have? In order to answer this question, it is important to answer what and how visitors are learning in the painting appreciation. Neuroscientific research is important. However, while brain function mapping using functional magnetic resonance imaging (fMRI) allows us to understand which part of the brain processes the specific stimulus of viewing a painting, what kind of stimulus is transformed to what kind of recognition cannot be answered. Therefore, in addition to measuring brain activity, we will attempt to comprehensively understand the aesthetic experience using a questionnaire method. The following points were clarified as a result of the investigation. 1. By measuring brain activity as activity in the left and right frontal lobes, we clarified that �dialogue'' may lead to more creative understanding possibilities than �alone'' or �explanation''. 2. We must also recognize the role of the experience and knowledge that the visitor has, as well as the newly added knowledge. 3. Explanary style facilitates the subject's understanding, but at the same time, it entails the risk of restricting the frame of recognition, so it is necessary to take more adequate intervention methods.
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Chusov, Anatoly. "ON THE RELATIONSHIP BETWEEN RESULTS AND METHODS IN NEUROSCIENTIFIC RESEARCH." In XVII INTERNATIONAL INTERDISCIPLINARY CONGRESS NEUROSCIENCE FOR MEDICINE AND PSYCHOLOGY. LCC MAKS Press, 2021. http://dx.doi.org/10.29003/m2408.sudak.ns2021-17/430-431.

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Chen, Jun, and Yazhou Chen. "Beyond Gaming: Neuroscientific Insights into VR Through Gameflow Analysis." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004993.

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This paper explores the concept of 'gameflow' within the realm of Virtual Reality (VR), extending its application beyond traditional gaming boundaries to encompass various industries. The primary objective is to establish a multifaceted scoring and evaluation system that is adaptable across different sectors, leveraging the universal nature of game-like approaches. Central to our study is the use of VR gaming as a main case study. By adopting neuroscientific methods, specifically functional Near-Infrared Spectroscopy (fNIRS), we aim to validate and refine game evaluation standards. Our research signifies a step in the interdisciplinary application of gameflow analysis, which not only evaluates the gaming experience from a neuroscientific perspective but also underscores the potential of gameflow principles in enhancing user experience and effectiveness in diverse fields.
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RADU, Larisa Simona. "Neuroscientific approaches to teaching students in the discipline of chemistry." In International congress "Research-Innovation-Inovative Entreneurship". Ion Creangă Pedagogical State University, 2024. https://doi.org/10.46727/c.13-14-10-2023.p204-209.

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The progressive accelerated social development in recent years has made education and the recently approached neuroscience become closely related areas that explore how the human brain works and its cognitive capacities can inform and improve pedagogical practices. It is becoming more and more clear that neuroscience helps teachers to better understand how learners perceive the act of learning, developing and retaining information, which can lead to the efficiency of teaching methods. This type of interdisciplinary approach is called educational neuroscience, aims at the practical application of scientific research on the brain in the classroom in the teaching of various school subjects. Educational technologies can be improved, through the study of brain functions and mechanisms involving memory, attention, motivation, creativity thus supporting optimal learning experiences appropriate and adapted to the curriculum. The use of neuroscience techniques in teaching chemistry can optimize students' learning experiences and increase their understanding of chemical concepts.
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Ma, Xin, Shuiting Ding, and Yan Li. "Psychology-Driven and AI-Neuroscientific Methods for Investigating Low-Altitude Flight Service Acceptance." In SAE 2024 Intelligent Urban Air Mobility Symposium. SAE International, 2024. http://dx.doi.org/10.4271/2024-01-7023.

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<div class="section abstract"><div class="htmlview paragraph">This study aims to explore the multifaceted influencing factors of market acceptance and consumer behavior of low-altitude flight services through online surveys and advanced neuroscientific methods (such as functional magnetic resonance imaging fMRI, electroencephalography EEG, functional near-infrared spectroscopy fNIRS) combined with artificial intelligence and video advertisement quantitative analysis. We conducted an in-depth study of the current trends in low-altitude flight vehicle development and customer acceptance of low-altitude services, focusing particularly on the survey methods used for market acceptance. To overcome the influence of strong opinion leaders in volunteer group experiments, we designed specialized surveys targeting broader online and social media groups. Utilizing specialized knowledge in aviation psychology, we designed a distinctive questionnaire and, within just 7 days of its launch, gathered a significant number of valid responses. The data was then analyzed using AI to provide original, insightful data on the acceptance of low-altitude services. Furthermore, we addressed the limitations of traditional manual survey methods by designing an advanced system combining EEG and AI analysis to automatically generate surveys by measuring neural and physiological responses while subjects watched video advertisements for low-altitude services. Our research offers a comparison with existing online survey forms and proposes specific predictions to potentially improve the accuracy of online surveys.</div></div>
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Kamada, Kouki, Anna Endo, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Analysis of How Impressions are Fixed After One Week of Listening to Music Using Subjective Evaluation and Brain Activity Measurement." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001763.

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In advertising and marketing, information is often repeatedly presented to consumers to increase their interest and sensitivity. This method is based on what is known in psychology as the ‘mere exposure effect’. In contrast, there is a growing interest in "neuromarketing," the application of brain science ideas to marketing, and the relationship between various psychological effects and brain activity in marketing. Brain measurements have also been used to study the mere exposure effect.However, although there have been various neuroscientific studies and verifications of the mere exposure effect, there have been few experiments that involve multiple exposure to stimuli across days. Therefore, we measured brain activity to investigate the effect of stimulus presentation across multiple days on impressions.In this study, we conducted an experiment in which subjects listened to music every day for a week. On the first day, when the subjects listened to the music for the first time, we conducted subjective evaluations of liking and brain function measurements. The next day, they listened to the music once every day, at home, for five days. On the last day, six days after the first day, we conducted the same subjective evaluation and brain function measurements as on the first day. To create music stimuli that the subjects had never perceived before, an automatic music creation tool was used.During brain activity measurement using optical topography, we focused on the change in the impression of likeability. In optical topography, the change in the concentration of Oxy-Hb in the brain blood flow was measured as a time-series data volume based on functional near-infrared spectroscopy (fNIRS). In the human brain, the amount of Oxy-Hb in specific activity areas increases with time. By measuring the increase and decrease in Oxy-Hb, we can understand how the subject responds to stimuli.We experimented with 10 healthy right-handed undergraduate and graduate students in their 20s (8 men and 2 women, average age 22.6 years) who provided informed consent, following the rules of the Ethics Committee of Chuo University.Consequently, the verification of impression evaluation, which is a subjective evaluation, showed that the impression evaluation increased significantly from the first day to the last day. At this point, it can be said that the mere exposure effect occurred through repeated listening. An analysis of the brain blood flow data showed that the prefrontal cortex became more active during the processing of negative impressions. In particular, the activity of the DLPFC may be deeply involved in the judgment of impressions. Although this was considered a hypothetical event in the previous study, it was clarified in this study without contradicting the data. The results also suggest a new possibility that the brain activity of first impressions can be used to estimate how impressions change in the future. These results may be useful in the field of neuromarketing for predicting long-term advertising effects.
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7

Gobira, Pablo, Priscila Rezende Portugal, and Emanuelle de Oliveira Silva. "The hypercortex and the context of the convergence of art with info-cognotechnologies." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.75.

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The work presented here brings a reflection originated from the group Laboratório de Poéticas Fronteiriças (http://labfront.tk), registered at Brazilian Council for Scientific and Technological Development directory and certified by the State University of Minas Gerais. Here we show a snippet, based on some of our bibliographical research, that aims to bring together a specific aspect of digital arts known as “telematic art”. Besides being expressed through telematics systems, we understand telematic artworks in regards to their connections to infotechnologies and cognotechnologies in the context of the scientific and technological convergence we are currently navigating through. Infotechnologies deal directly with the moment in human history in which we have entered since half of the 20th century. An era based on information, where multiple technologies allow access to a large amount of data and knowledge, enabling for an even further development in research on various areas. It is a development from the usual way in which we access information, making for a more direct access to a multitude of means thanks to the implementation of digitally attained and sustained databases, research methods, and communication. Cognotechnologies, on the other hand, are the developments that allow for a cognitive connection. They artificially recreate how the human brain works, through neuroscientific discoveries and relating with the way our mind works, presenting itself as a disruptive technology enabling the extrapolation of traditional infotechnological interactions between humans and machines, enabling a sort of neural network to be developed where, thanks to the use of diverse specific technologies we can build a hyperconnection amongst people, mediated by the machine. Having said that, we bring to the discussion the idea of the hyper-cortex. It is anchored in the relationship between the idea of “shared global intelligence" and the extrapolation of humans’ brain-pan. The info-cognotechnological developments create a transformative and mediative individual cognitive processes hyper-cortex, changing the modus operandi of social relationships. This way, by understanding the biological function of the human cortex, which is directly connected to the hyper-cortex, we are able to realize the possibility of expanding its ability with the help of technological methods. Furthermore, these methods make it so that such human consciousness expansion transcends beyond its physical dimension, allowing for a linkage on the human-machine and machine-machine processes. This idea, here vastly supported by the reflections made by Roy Ascott (2003) as well as Pierre Levy (2017), deals directly with the possibilities of expansion of the human neocortex. In our work, we analyze digital artworks in which the info-cognotechnological dimension is poetically explored in search of a scientific, technological, and artistic convergence. With all this, we are able to demonstrate how different artworks end up conceptually – or in a theoretical-practical way – implementing what humanity experiences physically.
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Aminu Sanda, Mohammed. "Validity and rationality of using neuroergonomics concept in exploring worker mental issues in systemic-activity theoretical research." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003003.

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It is known fact that the brain is the most complex organ in the human body. Over the last few decades, mapping of the human brain connectivity to human activity has gained considerable attention not only in the areas of neuroscience and cognitive neuroscience, but also in the field of human factors and ergonomics. The field has benefitted greatly from the inclusion and integration of neuroscientific methods and theory, with the argument that synergistic success of such integration could work in the other direction with the inclusion of neuro-field methods and theory of human factors, such as neuro-psychology or neuroergonomics., which incorporates knowledge on workload measures and theory. Thus, the field of human factors and ergonomics has benefitted from the committed inclusion of neuro-based methods and techniques, and it continues to develop and advance in a variety of interesting ways. In this wise, continuous efforts in the neuroergonomics field have been devoted to studying brain signals relative to human systemic activity at work and in everyday settings. Though the number of useful analytical approaches used in neuroergonomics research has rapidly expanded, there is the argument that the functional brain connectivity and network topology in the context of neuroergonomics is largely unknown. Hence, modern network science, entailing a synergetic mix of dynamic systems theory, graph theory, and statistics, is applied in studying the functional and structural brain connectivity network under various states and conditions. Such synergistic relationship is deemed to work in the reverse direction, with methods and measures of human factors and neuroergonomics benefitting other disciplines, such as the systemic structural activity theory (SSAT) approach. SSAT establishes that knowledge derived from ergonomics and activity theory is uniquely capable of engaging with different ways of knowing the world of work, generating new knowledge, and helping stakeholders understand and incorporate the results or lessons learned. Even though previous studies have succeeded in quantifying a great variety of cognitive and physical measures of human tasks, the SSAT approach has been used to understand the mental and physical systemic activities entailed in human dynamic temporal interactions during everyday tasks. This therefore brings to the fore the debate on the validity and rationality of using neuroergonomics concept in exploring worker mental issues in systemic-activity theoretical research. In neuroergonomics studies using the SSAT approach, mental workload is a multidimensional construct and widely invoked concepts, whose assessment has been of great interest. In the SSAT approach, the neuro-indices of cognitive workload have been discussed in the context of human mental load and working memory related to the process of storing and processing information, and which in the workplace require the manipulation and recall of information for decision-making and problem-solving. In this wise, this paper will argue on the validity and rationality of using neuroergonomics concept in the SSAT approach, which has been used in many situations to establish the relation between worker ability to recall and store information to fatigue, stress, and workload, which in turn affects attention levels, situational awareness, and learning performance.
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