Relevant bibliographies by topics / New marketing disciplines

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'New marketing disciplines'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "New marketing disciplines"

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Korai, Bernard, and Nizar Souiden. "The marketing discipline in trouble? Academic voices vying for supremacy." Management Decision 57, no. 9 (2019): 2555–69. http://dx.doi.org/10.1108/md-02-2017-0128.

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Purpose To the best of the authors’ knowledge, there is no study that investigates the historical roots of quantitative paradigm hegemony over the qualitative paradigm in marketing using a critical lens. The purpose of this paper is to stimulate thoughtful reflections among marketing scholars so that the dialog among paradigms expands, the stale paradigmatic debates disappear, and the marketing discipline evolves and contributes to the actual functioning of markets and the welfare of society. Design/methodology/approach This study is conducted in the light of foucauldian genealogy through the
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Kenesbayev, K., and L. Kaliyeva. "ART MANAGEMENT AS A NEW DISCIPLINE ASSOCIATED WITH OTHER PROFESSIONS." Sciences of Europe, no. 118 (June 9, 2023): 8–10. https://doi.org/10.5281/zenodo.8019783.

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In this article, the author considers art management as a new discipline closely related to related fields - tourism, sports, communication, as well as with general management disciplines – strategic management (project management and innovation management), human resource management, finance and accounting, marketing and with society as a whole, in which it develops this discipline. Special attention is paid not only to the similarities and differences from other disciplines (in particular from management), but also to the contribution that art management itself makes to general manager
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Mazzei, Alessandra. "A multidisciplinary approach for a new understanding of corporate communication." Corporate Communications: An International Journal 19, no. 2 (2014): 216–30. http://dx.doi.org/10.1108/ccij-12-2011-0073.

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Purpose – The aim of this paper is to better understand the concept of communication in organizations through the comparison of definitions given by scholars from different business-related communication disciplines: marketing, public relations, organizational communication and corporate communication. Design/methodology/approach – A review of prevalent definitions in the four mentioned disciplines; discussion of communication aims, communication categorizations, theoretical background and innovations in each of these disciplines; and finally analysis of convergences and differences. Findings
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Kjeldgaard, Dannie, Mikkel Nøjgaard, Benjamin Julien Hartmann, et al. "Failure: Perspectives and prospects in marketing and consumption theory." Marketing Theory 21, no. 2 (2021): 277–86. http://dx.doi.org/10.1177/1470593121992539.

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Failure is ubiquitous in popular and consumer culture. In this commentary, we interrogate discourses around failure and outline potential avenues of inquiry for the marketing and consumption theory disciplines. We begin by synthesizing how failure has hitherto been conceptualized in marketing theory. Then, we discuss how recent rethinking of failure in other disciplines can be meaningful for marketing thought, and propose a new agenda for marketing scholars for studying failure, that moves beyond studying failure as a primarily destructive phenomenon that arises predominantly in service encoun
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Firat, A. Fuat. "Marketing challenges: a personal history." Journal of Historical Research in Marketing 6, no. 3 (2014): 414–29. http://dx.doi.org/10.1108/jhrm-11-2013-0062.

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Purpose – The purpose of this paper is to explore the challenges that have faced and do now face marketing scholars through the lens of one scholar who entered the field in early 1970s and who continues to observe the developments in the world and in the disciplines of marketing and consumer research. Design/methodology/approach – Historical journey through the trials and tribulations of one scholar as well as the developments in marketing and consumer research as experienced from this scholar’s point of view. A story of how this one scholar’s ideas and impressions grew out of his experiences.
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Korngold, J. C., and G. A. Gabriele. "Multidisciplinary Analysis and Optimization of Discrete Problems Using Response Surface Methods." Journal of Mechanical Design 119, no. 4 (1997): 427–33. http://dx.doi.org/10.1115/1.2826386.

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The objective of this paper is to present a new algorithm to efficiently optimize multidisciplinary, coupled nonhierarchic systems with discrete variables. The algorithm decomposes the system into contributing disciplines, and uses designed experiments within the disciplines to build local response surface approximations to the discipline analysis. First and second order Global Sensitivity Equations are formulated and approximated by experimental data to build approximations to the global design space. The global approximation is optimized using branch and bound or simulated annealing. Converg
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Duncan, Tom, and Sandra E. Moriarty. "A Communication-Based Marketing Model for Managing Relationships." Journal of Marketing 62, no. 2 (1998): 1–13. http://dx.doi.org/10.1177/002224299806200201.

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The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the “new” customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element in marketing, the authors show how the increase in interactivity makes communication an even more valuable element of marketing by identifying those many points that link the two disciplines. Using the t
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Gürşen, Aylin Ecem. "Intellectual Influencer as a New Ambassador in Digital Marketing Communication." Central European Journal of Communication 15, no. 3(32) (2023): 464–82. http://dx.doi.org/10.51480/1899-5101.15.3(32).7.

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This conceptual paper focuses on intellectual influencer concept to offer a differentiation tool for influencer marketing activities. First, influencer marketing is explained from the traditional point of view. Secondly, the historical development process of the public intellectual concept which was formerly a subject of non-marketing disciplines such as journalism, sociology, and philosophy is discussed. Subsequently, the relationship between these two concepts together with influencer marketing and related marketing communication activities are evaluated. Finally, marketing-related areas whe
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Pablo A. Gilardini Ricci. "Estado del arte de la inteligencia artificial en marketing y el comportamiento del consumidor." Revista de Ciencias Empresariales │Universidad Blas Pascal, no. 7(2022) (December 23, 2022): 60–69. http://dx.doi.org/10.37767/2468-9785(2022)005.

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Estamos en la era del desarrollo de la Inteligencia Artificial. Aunque veamos en los inicios apenas una incipiente muestra de su eficiencia, seremos partícipes de un cambio profundamente disruptivo en todas las disciplinas donde se aplique este nuevo grupo de tecnologías, en este caso hablaremos del marketing, el comportamiento del consumidor y en la relación empresa-consumidor. En este artículo se hace una revisión de la literatura sistemática entre los años 2010 y 2022, seleccionando los artículos científicos más relevantes en donde confluyen las tres disciplinas: La inteligencia artificial,
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Baker, Michael J. "Marketing is Marketing—Everywhere!" Vikalpa: The Journal for Decision Makers 30, no. 3 (2005): 1–10. http://dx.doi.org/10.1177/0256090920050301.

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The theme of this paper is that in seeking to develop strategies for the future, we should not neglect or overlook hard-won lessons from the past. Learning through direct experience is almost invariably a process of experimentation or trial and error. It is uncertain, time-consuming, inefficient, and often risky. Accordingly, if we encounter a problem new to ourselves, our first reaction should be: “Has anyone encountered this problem before?” If so, then “What did they do, with what results?” Answers to these questions are to be found in the so-called secondary sources that record the knowled
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Dissertations / Theses on the topic "New marketing disciplines"

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Особливості підготовки фахівців з маркетингу у СумДУ". Thesis, ПП "Мошак М.І.", 2012. http://essuir.sumdu.edu.ua/handle/123456789/29371.

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Викладено особливості нових технологій підготовки магістрів з маркетингу на кафедрі "Маркетингу та управління інноваційною діяльністю" СумДУ. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/29371<br>Изложены особенности новых технологий подготовки магистров маркетологов на кафедре "Маркетинга и управления инновационной деятельностью СумГУ" СумГУ. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/29371<br>Describes the features of new technologies of preparation of the masters of Marketing Department of "mark
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Suman, Viviana <1993&gt. "Il marketing e la promozione nei teatri : il caso della promozione della stagione di prosa del Teatro Verdi di Padova." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12533.

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La mia tesi analizza le attività di marketing e promozione che svolgono i teatri per promuovere la stagione di prosa, in particolare mi concentrerò ad analizzare la promozione della stagione di prosa 2017-2018 del Teatro Verdi di Padova
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PETRINI, Maria Celeste. "IL MARKETING INTERNAZIONALE DI UN ACCESSORIO-MODA IN MATERIALE PLASTICO ECO-COMPATIBILE: ASPETTI ECONOMICI E PROFILI GIURIDICI. UN PROGETTO PER LUCIANI LAB." Doctoral thesis, 2018. http://hdl.handle.net/11393/251084.

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Con l’espressione “marketing internazionale” ci si riferisce a quell’insieme di attività adottate dall’impresa al fine di sviluppare o perfezionare la propria presenza sul mercato estero. Oggetto della presente ricerca è l’analisi degli aspetti problematici che tali attività sollevano sul piano giuridico: attraverso un approccio basato sull’integrazione della cultura economica del marketing d’impresa con quella più propriamente giuridica, l’indagine mira ad individuare le fattispecie di marketing rilevanti sotto il profilo giuridico e giuspubblicistico, ad analizzarne i profili che risultano p
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Books on the topic "New marketing disciplines"

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Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog
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Zhulidov, Sergey. Trade organization. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987233.

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The book describes the main stages of organization and technology of trade processes at the enterprises of wholesale and retail trade in the market. Separate chapters are devoted to retail trade services, technological solutions shops, as well as the protection of consumer rights and the fundamental rules of trade.&#x0D; Given the schema, table, topics interdisciplinary course, accompanied by explanatory text. Schemes allow to consider the material on the theoretical and practical level in their unity, which provides the opportunity to see the structure of the problem being studied, its logica
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Abate, Michelle Ann. Big Smallness: Niche Marketing, the American Culture Wars, and the New Children's Literature. Taylor & Francis Group, 2016.

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Abate, Michelle Ann. Big Smallness: Niche Marketing, the American Culture Wars, and the New Children's Literature. Taylor & Francis Group, 2016.

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Big Smallness: Niche Marketing, the American Culture Wars, and the New Children's Literature. Taylor & Francis Group, 2016.

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Abate, Michelle Ann. Big Smallness: Niche Marketing, the American Culture Wars, and the New Children�s Literature. Taylor & Francis Group, 2019.

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Customer Communications : The New Marketing Discipline. Customer Communications Group, Incorporated, 1993.

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The ultimate digital library: Where the new information players meet. American Library Association, 2003.

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Spotswood, Fiona, ed. Beyond Behaviour Change. Bristol University Press, 2016. http://dx.doi.org/10.46692/9781447317586.

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Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in ‘behaviour change’ across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
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Brown, Ruth E., Valerie K. Jones, and Ming Wang, eds. New Advertising. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798216979432.

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Erasupplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus
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Book chapters on the topic "New marketing disciplines"

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Ng, Veronica, Yan Yee Chang, and Lok Boon Thian. "Impact-Driven Architectural Design Curriculum: The Case of My Bamboo Urban Placemaking Project." In Lecture Notes in Civil Engineering. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-4749-1_27.

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Abstract While many architectural design curricula have been framed within real-life hypothetical contexts, there has been an emerging trend towards design-build projects within or outside of the formal curriculum. This paper presents a longitudinal case study of a design-build project undertaken by Year 1 architecture students in a Malaysian private university which started from 2022. Framed within the purpose learning educational philosophy, this project is an Urban Placemaking project for suburban community farms involving the local council, communities, and approximately 100 students from
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Lallement, Jeanne, Florence de Ferran, and Sarah Machat. "How the Sensoriality of Experience Contributes to Behavior Change: The Case of Daily Mobility." In Lecture Notes in Mobility. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-85578-8_1.

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Abstract The transport sector accounts for a third of greenhouse gas emissions, and over half of these are generated by households. How can we effectively leverage a change towards less carbon-intensive mobility? Motivations for modal choice have been studied by various disciplines, and there is a consensus that the determinants are essentially rational and cognitive. However, research over the past thirty years has demonstrated the effectiveness of sensory triggers. The present study, in the field of sensory marketing, focuses on the complex experience of mobility change, notably the consumer
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Jaillant, Lise. "Anthologies of Women’s Poetry, Male Publishers and the Literary Canon." In New Directions in Book History. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84154-5_2.

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Abstract The first section of this chapter gives an overview of anthologies of women’s poetry from the early twentieth century to the 1960s. It shows that the canon of poetry by women remained undefined: works that appeared in earlier anthologies were frequently discarded in later ones. Women’s verse continued to be a curiosity, packaged by literary presses for an educated audience. The second section moves the focus towards feminist publishers eager to promote women’s poetry to an audience tuned to second-wave feminism. Yet, this readership remained relatively small, and was dismissed as too
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Xanthopoulou, Aggelia, Michalis Skordoulis, Panagiotis Arsenos, and Petros Kalantonis. "The Effect of Internal Audit on Universities’ Reliability and Performance." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_106.

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AbstractThe aim of this paper is to present a theoretical analysis on how internal audit can influence universities’ reliability and performance. The paper’s methodological approach refers to the study and evaluation of the relevant literature. In recent years, governments are demonstrating a growing interest and willingness to use public money to fund public organizations through several measures, procedures, and incentives that are closely in line with the principles of corporate governance. The goal is to create a coherent public administrative system of accountability, integrity, and trans
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Kelleci, Alpaslan. "Marketing and Open Innovation." In Impact of Open Innovation on the World Economy. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8665-5.ch006.

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This chapter describes the interplay between marketing and innovation, between the “emergent marketing paradigm” and open innovation, and at a further level, between “sustainable marketing paradigm” and post open innovation, not to mention how these two disciplines provide ground for each other in increasing market share, boosting firm performance and producing value-added results for society. Over the last decade, both marketing and innovation have been navigating into a new phase. The third wave of open innovation, together with the “sustainable marketing paradigm,” heralds a profound change
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Nyamekye, Michael Boadi, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, et al. "Exploring the Transformative Role of ChatGPT in Marketing." In Revolutionizing the Service Industry Wth OpenAI Models. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1239-1.ch006.

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Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a worldwide boom since its release, with substantial ramifications for all business practises. While acknowledging the growing body of work on ChatGPT, this study attempts to contribute to the ongoing debate by identifying the numerous prospects for employing ChatGPT as an enabler in marketing research and practise. It also highlights the difficulties associated with employing ChatGPT in marketing research. The chapter also di
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Canbolat, Zehra Nur, and Fatih Pinarbasi. "Using Sentiment Analysis for Evaluating e-WOM." In Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6303-1.ch070.

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Electronic word of mouth is one of the keys elements for marketing decision making. e-WOM has been focus of marketing research as technology and social media become larger part of consumers' lives. This study set out to examine e-wom concept with sentiment analysis methodology in service industry context. The structure of study is twofold including theoretical backgound of related concepts and application section. Theoretical background section contains electronic word of mouth, new consumer and sentiment analysis concepts, and included selected studies for sentiment analysis. The application
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Bulley, Cynthia A., Veronica Adu-Brobbey, and Esther O. Duodu. "Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch012.

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Consumer behaviour studies have taken a new turn. Marketers, economists and other consumer related disciplines are looking to science to accurately determine consumer behaviour. The purpose of this chapter is to provide insight into a burgeoning field of study, neuromarketing, documenting various research studies and applications of mechanisms in determining brain activities and other uses of science to benefit marketing research. Data for the study is derived from impartial cross-referencing of conceptual and empirical articles published in major journals. The application of neuroimaging tech
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Bulley, Cynthia A., Veronica Adu-Brobbey, and Esther O. Duodu. "Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour." In Applications of Neuroscience. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5478-3.ch015.

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Consumer behaviour studies have taken a new turn. Marketers, economists and other consumer related disciplines are looking to science to accurately determine consumer behaviour. The purpose of this chapter is to provide insight into a burgeoning field of study, neuromarketing, documenting various research studies and applications of mechanisms in determining brain activities and other uses of science to benefit marketing research. Data for the study is derived from impartial cross-referencing of conceptual and empirical articles published in major journals. The application of neuroimaging tech
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Mruk, Henryk. "Znaczenie interdyscyplinarności w rozwoju marketingu." In Ekonomia i inne nauki społeczne. Studia interdyscyplinarne. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2023. http://dx.doi.org/10.18559/978-83-8211-192-7/2.

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The importance of interdisciplinarity in the development of marketing. The concept of marketing appeared at the turn of the 19th and 20th centuries as a result of production surplus over demand. This resulted in the development of research on consumer behaviour, who strengthened their position in the exchange processes, having the opportunity to choose products. Shifting the focus from production to the consumer forced research into consumer behaviour. The analysis of factors influencing consumer decisions required cooperation with other social sciences. In conjunction with mathematics, models
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Conference papers on the topic "New marketing disciplines"

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Upadhya, Dr C. Shekhar, and Professor Nikhil Maheshwari. "EXPERIENTIAL MARKETING: ADISTINCT WAY OF CONNECTING TO CUSTOMERS." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250107.

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Marketing has fundamentally changed, presenting marketers with new challenges. Traditional methods of selling and promoting products based solely on features are no longer sufficient for attracting and retaining customers. Connecting with customers innovatively is now essential, leading to the rise of experiential marketing. This distinct approach emphasizes creating meaningful customer experiences. Unlike traditional marketing, which often focuses on product attributes, experiential marketing aims to connect emotionally by providing holistic product experiences through various tools and techn
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Sahu, Disha. "SWIPE, SHOP, REPEAT: “YOUTH SPENDING HABITS IN THE DIGITAL ERA”." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250209.

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Online Marketing is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. “This shift in consumer influence indicates a need and an opportunity for companies to reprioritize the mix of communication channels they use to reach their consumers”. This study on the impact of online marketing among youth where a structured questionnaire was designed and circulated among young respondents to gather primary data of 60 responses. The responses collected were analyzed to identify trends, preferences, and the overall influence of online market
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Korngold, Jacob C., and Gary A. Gabriele. "Multidisciplinary Analysis and Optimization of Discrete Problems Using Response Surface Methods." In ASME 1995 Design Engineering Technical Conferences collocated with the ASME 1995 15th International Computers in Engineering Conference and the ASME 1995 9th Annual Engineering Database Symposium. American Society of Mechanical Engineers, 1995. http://dx.doi.org/10.1115/detc1995-0023.

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Abstract The objective of this paper is to present a new algorithm to efficiently optimize multidisciplinary, coupled non-hierarchic systems with discrete variables. The algorithm decomposes the system into contributing disciplines, and uses designed experiments within the disciplines to build local response surface approximations to the discipline analysis. First and second order Global Sensitivity Equations are formulated and approximated by experimental data to build approximations to the global design space. The global approximation is optimized using branch and bound or simulated annealin
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Kusá, Alena, and Ladislav Pátík. "THE BRAND AS A TOOL OF MARKETING AND COMMUNICATION POWER." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/xgni2982.

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Brand and brand development are central to any company given the principles of the market economy and emissions dynamics. In every market, where supply meets demand, there is also a competitive environment, and the brand is currently the main asset of every company, a representative and clear symbol of the image of the company and the products it offers in the target market. Demand in the free market has its limits, and excess supply over demand causes logical cannibalization in the market. The brand represents the company or the company’s products and their characteristics, benefits, or, on t
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Katavić-Čaušić, Sanda, and Borislav Marušić. "Marketing Graduates’ Perceptions About the Importance of Business English Knowledge for Their Future Careers." In Language for International Communication. University of Latvia Press, 2023. http://dx.doi.org/10.22364/lincs.2023.05.

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Technologically-enhanced learning solutions now have become the norm in language learning practices and are used as powerful supplement to traditional classroom experience. In a multitude of e-solutions ESP educators are always in a search of adaptable tools to meet specific demands of their target audiences. Due to its omnipresence and widespread relevance across diverse disciplines and professions. Business English has become an essential demand of different target groups. Among the available tools for ESP learners, digital portfolios have become a useful component of course work supporting
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Lupascu, Margareta, and Lilia Grigoroi. "Literature review on business combination accounting." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.44.

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A captivating research topic that spans multiple academic disciplines is mergers and acquisitions. Depending on one's perspective, background, and area of study, these transactions can be understood in various ways. Relevant fields include human resources, psychology, marketing, accounting, auditing, economic analysis, management, finance, and jurisprudence. This project aims to explore intriguing subjects for researchers by making publications and journals freely accessible. It seeks to identify sensitive aspects, gaps, or dilemmas that have surfaced in previous studies and to highlight new r
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Mežnar, Dušan. "Interdisciplinarnost pri upravljanju oskrbovalnih verig krožnega gospodarstva." In Interdisciplinarity Counts. University of Maribor, University Press, 2023. http://dx.doi.org/10.18690/um.fov.3.2023.53.

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Supply chains drive the global economy and enable the delivery of goods and services worldwide. The nature and content of supply chain management is such that it is virtually impossible to operate successfully without combining knowledge from several different disciplines. The fact is that companies working on sustainable circular economy supply chains are very diverse. All of them are focuses to deal with the overlap between supply chain management and industrial ecology, to indentify and manage sinergies by-products , design and manufacture of new products-service systems, greener products d
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Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

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The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating
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Seidenstricker, Sven, and Vinzenz Krause. "Making customers successful: Customer Success Management a new management approach." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003901.

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Especially in times of crisis, as we are currently experiencing, it becomes clear which trends in marketing remain a buzzword and fade away, and which succeed in business and academic application. Customer Success Management (CSM) has transformed from such a phrase into the latest transformation of customer man-agement practice, even providing approaches for overcoming the downsides of the economic crisis. Originating in the software-as-a-service (SaaS) industry, CSM emerged when service providers in the business-to-business landscape no-ticed difficulty succeeding with their recurring revenue
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Elrod, Cassandra C., Katie Grantham Lough, and Kevin Adams. "Assessing the Viability of an Interdisciplinary Design Engineering Program via a Branding Method." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87527.

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This paper presents the brand status of the Interdisciplinary Engineering (IDE) degree program at Missouri University of Science and Technology (Missouri S&amp;T), formerly the University of Missouri-Rolla (UMR). The IDE degree was founded in 2005 at UMR to meet the emerging need to provide considerable flexibility to students allowing them to construct programs of study in areas of interest while maintaining a solid and rigorous foundation in mechanics, thermal science, electrical networks and linear systems. Students are able to pursue studying the latest technological fields through a colle
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