Academic literature on the topic 'New product location choice'
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Journal articles on the topic "New product location choice"
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Lu, Qing, Mark Goh, Miti Garg, and Robert De Souza. "Remanufacturing in Asia: location choice and outsourcing." International Journal of Logistics Management 25, no. 1 (2014): 20–34. http://dx.doi.org/10.1108/ijlm-10-2012-0125.
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Purpose – Remanufacturing is a process whereby value from old products is recovered by replacing and recovering used components to bring such products to a new or like-new state. Today, both original equipment manufacturers (OEMs) and third parties are engaged in remanufacturing activities, investing in many locations throughout Asia. The purpose of this paper is to examine the reasons for initiating remanufacturing activities as well as the location determinants for the remanufacturing sector in Asia. Design/methodology/approach – The authors conduct a multiple case study. Triangulation is applied to gain objective views from interviewing three OEMs, one logistics firm, and three local small enterprises. Real options theory is the theoretical lens used to examine the location choice of the OEMs. Findings – Firms engaged in remanufacturing tend to co-locate facilities with existing manufacturing facilities, and those investing in new sites for remanufacturing view the regulatory environment as the most important factor. OEMs tend to leverage on existing manufacturing facilities or third-party remanufacturers to reduce their cost of commitment when starting remanufacturing at new locations. Research limitations/implications – The sample size is still small for the generalization of the results. Further empirical study is needed to test the propositions from this paper. Practical implications – This paper could assist managers and decision makers in the multinational corporations to design appropriate logistics-related solutions for remanufacturing in Asia. Originality/value – The authors work contributes to the theory on remanufacturing location determinants. It shows that OEMs and third-party remanufacturers can have a collaborative relationship instead of the commonly assumed competitive one, which is currently not found in the literature.
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Bond, Jennifer Keeling, Dawn Thilmany, and Craig Bond. "What Influences Consumer Choice of Fresh Produce Purchase Location?" Journal of Agricultural and Applied Economics 41, no. 1 (2009): 61–74. http://dx.doi.org/10.1017/s1074070800002558.
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There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays, ads in magazines, radio spots, and electronic newsletters. To attract new customers who do not currently admit a preference for purchasing direct, producers may find greater success by locating in convenient-to-reach venues, showcasing a variety of colorful offerings, and working to enhance the overall aesthetic appeal of market locations.
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Vignesh Kandasamy, S., A. Madhu, P. K. Gupta, A. Niveditha, and K. Bordoloi. "LOCATION BASED ADVERTISING FOR MASS MARKETING." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLII-5 (November 19, 2018): 189–92. http://dx.doi.org/10.5194/isprs-archives-xlii-5-189-2018.
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<p><strong>Abstract.</strong> GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the quality and quantity of the product to be purchased, vis-à-vis the price paid for it. Most retail businesses today adopt “Discount Pricing Strategies” or “Offers” to make new customers and increase sales. Owing to several establishments selling the same product and offering a variety of offers, the process of identifying the shops where the consumer can get the best value for his money, requires a lot of manual effort. A prototype has been developed in this study to allow the consumers to locate such prospective shops based on advertisements in newspapers. This solution has a two-pronged approach. First, all the offers advertised in the newspaper are pre-processed and text extraction is performed using a ML algorithm named Tesseract OCR. Second the location of shops is collected and stored in a geodatabase. Finally, the advertisement is matched to the respective geo-located shop based on its name and location. Further based on the location of the consumer and his purchase choice, shops offering discounts are shown on a web based map. This prototype provides the consumer, a platform for geo-discovery of establishments of interest through the clutter of unrelated endorsements, by the use of Open Source GIS, Python programming and ML techniques.</p>
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Prabowo, Hartiwi, and Viona Viona. "Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail." Binus Business Review 1, no. 2 (2010): 416. http://dx.doi.org/10.21512/bbr.v1i2.1088.
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An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descriptive research. Data collection is conducted using questionnaires using Likert scales to 100 shop. Technical analysis is conducted using several techniques, which are Test Validity, Test Reliability, Test Normality, and Path Analysis. Results show that customer loyalty is influenced by greater consumer confidence than the image of the store. Therefore, PT Sloka Kencana Abadi must continue to improve the image of his shop by looking for a more strategic location making it easier to attract new customers, set prices according to the quality of the product and prices set by the competitor, maintain the quality of the product in the sense that the product is durable and free from damage, providing many choice of products making it easier for consumers to find the required product, and maintain these.
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Jürgens, Ulrich. "German Grocery Discounters: Dynamics and Regional Impact. the Case of Schleswig-Holstein (Germany)." Quaestiones Geographicae 33, no. 4 (2014): 17–26. http://dx.doi.org/10.2478/quageo-2014-0046.
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Abstract Grocery discount stores have long dominated developments in the German food retail sector, and they continue to grow. This paper discusses the reasons for this long-term success based on internal decision-making parameters such as price, adjustment of product range, choice of location, and size of new stores. The result is significant customer acceptance, but also adverse developments viewed critically in various governance constellations. The paper is based on expert interviews and a comprehensive collection of data on grocery discount stores and supermarkets in the German federal state of Schleswig-Holstein
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Govender, Krishna Kisten. "Brand choice and brand switching: a case study of relocated consumers." African Journal of Economic and Management Studies 8, no. 4 (2017): 441–61. http://dx.doi.org/10.1108/ajems-11-2016-0169.
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Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers comprising different “socio-income” groups, who were relocated from informal settlements as well as others who relocated voluntarily to Cosmo City, a state designed residential development, to explore their brand choice behaviour. Findings It was ascertained that households switch brands if the degree of social change is greater than the perceived strength of the current brand, and an improvement in the space or house size which impacted their lifestyle. There is also a significant relationship between the product format and brand switching; between brand choice and change in the place and type of residence. Research limitations/implications It is evident that residential location, changes in social positions, inclusive of place of residence, lifestyle changes, and functional benefits, are essential factors for consideration in the development of a coherent brand strategy that seeks to adequately address the toilet-care product brand needs of consumers in the new democratic South Africa. Practical implications Marketers have to move beyond simple demographics and use multifaceted approaches to understanding brand switching behaviour, because consumers adapt quickly to changes in the market. Marketers also need to be cognisant of the rapid changes in consumers’ perception of their lifestyle change, and how they (consumers) relate to these changes. Social implications The relocation was viewed as a “social disruption” which in this study was the “relocation” which changed the place of and type of dwelling/home ownership type. Marketers also need to be cognisant of the rapid changes in consumers’ perception of their lifestyle change, and how they (consumers) relate to these changes. Originality/value The concept of social disruption in the form or relocated customers has not been studied in South Africa, especially with respect to the impact on brand choice of toilet cleaning products.
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Lukman, Moh. "Perencanaan Peningkatan Kualitas Produk Raket dengan Metode Quality Function Deployment." Jurnal Teknik Industri 10, no. 1 (2010): 44. http://dx.doi.org/10.22219/jtiumm.vol10.no1.44-51.
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Small Industry Abadi location in central small industry raket Sukun-Malang, so many kinds racket product are many variables as, racket quality, raket colors, rakets price, will give the customer many choice product rackets. Demand racket products are fluctuative from periods to another periods because there are factors: school holiday, and badminton championship in scale national cup and world cup as All England so demand will be increase. In central small industry raket thre are many small industry racket, so competition raket product increase,so there are the price will be cheap and quality may be too lower. This competition cause qoitition in raket "X" is low. Antisipacition to win competition we will design good quality raket product fit with attribute racket customers, with methode Quality Function Deployment (QFD). From result of analysis can know that attribute obtaining especial priority to customer is among others chicken eye of strong plastic type and handle of racket is not breakable, besides technical respon which made account of by company is among others wrap handle of sponge cloth and of racket don't use extension T. Besides got by price for new desain equal to Rp19.300,- at the price of selling Rp22.500,- got by cheaper price of Rp1.300,- compared to old desain racket that is equal to Rp20.600,- at the price of selling Rp25.000.
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Quintal, Vanessa, and Ian Phau. "The role of movie images and its impact on destination choice." Tourism Review 70, no. 2 (2015): 97–115. http://dx.doi.org/10.1108/tr-03-2014-0009.
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Purpose – This study aims to examine whether movies are pivotal in developing empathy, nostalgia, perceived risk, place familiarity and place image that can shape viewer attitude towards and intention to visit a place. Design/methodology/approach – Data were collected from two sample frames of patrons at a large cinema chain located in a major shopping centre in Perth, Western Australia. The experimental group watched the romantic comedy, Friends with Benefits. The control group watched the romantic comedy, Desi Boyz which is set in London and India and is not associated with New York. A quota for data collection was set at 230 subjects in each group. The two groups watched their movies concurrently in different theatres at the same cinema chain in the same shopping centre. Subjects in both groups were asked for their responses to New York immediately after viewing the movie. Findings – In an experimental study, subjects who watched a romantic comedy set in New York had significantly higher empathy, place familiarity, attitude towards and intention to visit New York and significantly lower performance/financial risk associated with visiting New York than the control group. However, perceived risk played no significant role in influencing place familiarity in the experimental group, whereas nostalgia played no significant role in influencing place familiarity in the control group. Originality/value – The proposed decision-making framework provides academics with theoretical underpinning for future empirical tourism studies in the research area. The findings also encourage more collaboration between government, movie producers, destination management organisations and marketers to deliver a movie that provides consistent branding in its story, location and product placement strategies.
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Gros, I., J. Dyntar, and S. Grosová. "Food products distribution systems redesign in the food corporation acquisition and fusion conditions." Czech Journal of Food Sciences 27, No. 4 (2009): 223–27. http://dx.doi.org/10.17221/80/2009-cjfs.
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The distribution channel structure significantly affects the distribution costs, and in the food industry the distribution costs have very often an important share on the total products cost. In the food industry, merger & acquisition conditions in the Czech Republic are the expected synergic effects. One of them is the cost saving following up from the redesign of the distribution system. On the case of a real project of the new mineral waters distribution system, the authors demonstrate their methodology and methods for the distribution system redesign, which integrates together the problem of the distribution object location with the distribution strategy choice and transport system design.
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Scherließ, Regina. "Nasal formulations for drug administration and characterization of nasal preparations in drug delivery." Therapeutic Delivery 11, no. 3 (2020): 183–91. http://dx.doi.org/10.4155/tde-2019-0086.
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This special report gives an insight in the rationale of utilizing the nasal cavity for drug administration and the formulation as well as characterization of nasal preparations. As the nose is an easy-to-access, noninvasive and versatile location for absorption, this route of delivery will play an increasingly important role in future drug product development both for new and repurposed drugs. The nose can be utilized for local and systemic delivery including drug delivery to the central nervous system and the immune system. Typical formulation strategies and future developments are reviewed, which nowadays mostly comprise liquid formulations. Although they are straight forward to develop, a number of aspects from choice of solvent, osmolarity, pH, viscosity and more need to be considered, which determine formulation characteristics, not at least nasal deposition. Nasal powders offer higher stability and, along with more sophisticated nasal devices, may play a major role in the future.
Dissertations / Theses on the topic "New product location choice"
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Jeong, Eui Kyo. "Divisionalization, product cannibalization and product location choice: Evidence from the U.S. automobile industry." Diss., Texas A&M University, 2003. http://hdl.handle.net/1969.1/167.
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This study argues that a firm's product location choice may be a function of the firm's way of splitting the product market (i.e., divisionalization) and the concern for product cannibalization at the division and the firm levels. The focus of this study is at the division level and a division's new product location choice vis-à-vis its own products (intra-divisional new product distance), the products of a rival division of competing firms (inter-firm divisional new product distance), and the products of a sister division of the same firm (intra-firm divisional new product distance). The hypotheses were tested using data on the U.S. automobile industry between 1979 and 1999. The results show that a focal division with a high level of inter-firm divisional domain overlap with a rival division, relative to the focal division's own domain, is more likely to locate its new product (here new car model) closer to that rival's existing car models. And it was also found that divisional density affects a division's new product location choice. But this study didn't find any significant role of divisional status on new product location choice. And contrary to our expectation, the results of intra-firm divisional domain overlap and new product location choice suggest that inter-divisional product cannibalization might not be such an important concern when divisions introduce their new products, as we had originally expected. By addressing the firm's competitive engagement in the context of a division's new product location choice, this study expands the basic logic of market overlap at the firm level into the unit- or division-level, and highlights how a division's new product location choice is affected by intra-firm divisional structural relationship as well as interfirm divisional structural relationship. In so doing, this study hopes to contribute to the literature on divisionalization, new product location choice, competition at the unit-level, and product cannibalization, among others.
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Freedman, Matthew L. "Location choice, product choice, and the human resource practices of firms." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/7153.
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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Busson, Henri. "Four essays on location choice : theoretical and experimental studies." Thesis, Rennes 1, 2015. http://www.theses.fr/2015REN1G019.
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Les choix de localisation des ménages conduisent à divers problèmes tels que la ségrégation entre ménages riches et ménages pauvres et à des inégalités spatiales entre les régions. Cette thèse étudie ces phénomènes à l'aide de modèles théoriques et d'expériences menées en laboratoire. Pour commencer, une expérience dont l’objectif est d’analyser les conditions sous lesquelles est réalisée pour voir sous quelles conditions différentes structures urbaines peuvent être obtenues. En effet, aux Etats-Unis, les riches sont majoritairement en banlieue et les pauvres en centre-ville alors que l'opposé est observé dans les grandes villes européennes. Il apparait que le ratio « coût d'opportunité du temps/la demande de logements » est un facteur essentiel pour expliquer ces types de structure. Ensuite, une étude théorique est menée pour obtenir des structures de villes plus complexes, où les riches et les pauvres sont beaucoup moins en situation de ségrégation. La théorie montre que les politiques publiques peuvent donner des résultats très différents. Puis, nous étudions la répartition du capital humain entre les régions. Dans les pays où elle est inégale, on observe une croissance trop faible dans les régions pauvres et une augmentation des inégalités spatiales. Pour combattre ces inégalités, il est montré qu'il est possible de faire revenir les travailleurs qualifiés dans les régions pauvres car il existe des complémentarités avec les travailleurs non qualifiés. Des études ont montré que ces derniers augmentent la productivité des travailleurs qualifiés. Enfin, une étude expérimentale est faite pour étudier les choix de consommation. Nous testons l’hypothèse de l'existence d'un consommateur représentatif souvent faite en Nouvelle Economie Géographique. Il en ressort que les modèles existant ne prennent pas assez en compte l’hétérogénéité des goûts des consommateurs<br>Several problems such as spatial inequalities between regions and spatial segregation within cities arise from households’ location choices. The purpose of this dissertation is to address these problems with theoretical and experimental studies. To begin, a laboratory experiment has been conducted in order to understand under which conditions different urban structures emerge. Indeed, in the U.S., spatial segregation occurs and the richer households are located in the suburbs while the poor ones are located downtown. The opposite pattern is observed in several major European cities. It appears in our study that the ratio ‘transportation costs/demand for land’ is a key factor for explaining these two types of segregation. Then, a theoretical model is used to reproduce several types of urban structures, where poor and rich households are located in the same neighborhoods. The theory predicts that policy interventions can lead to very different outcome. Then, the spatial distribution of human capital among regions is studied. Because skilled workers are mainly attracted toward wealthier regions, economic growth is lower in the poorer regions and spatial inequalities increase. The theoretical model predicts that it is possible to bring back the skilled workers in poor regions because there exists complementarities between skilled and unskilled workers. Indeed, the presence of unskilled workers enhances skilled workers' productivity, making their return more profitable. To finish, a laboratory experiment has been conducted to study consumers' behavior. Because in New Economic Geography models, the existence of a representative consumer is often assumed. The relevance of this hypothesis is tested. It appears that the existing models do not take enough into account heterogeneity in tastes among the consumers
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Chin, Jae Teuk. "The Effects of Regional and Neighborhood Conditions on Location Choice of New Business Establishments." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1357307123.
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Hang, Haiming. "Video games, processing fluency and children's choice : Exploring product placement in new media." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533056.
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Rossetti, Joseph Anthony. "Product Variety in the U.S. Yogurt Industry." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu152407869932886.
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Jahanbin, Semco. "The impact of consumer and product characteristics on change in attribute-weights over time and its implications for new product sales forecasting using choice-based conjoint analysis." Thesis, University of Bath, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.681043.
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One of the major demand related risks for companies that produce consumer electronics goods is change in consumer preferences over time as reflected in the weights they attach to the attributes of products. This contributes to the difficulty of predicting whether consumers will purchase a new product or not and the accuracy of such forecasts can have significant ramifications for companies’ strategies, profitability and even their chances of survival. Knowledge of attribute-weights and accurate forecasts of new products can give companies better insights during the product development stages, inform go-no-go decisions on whether to launch a developed product and also support decisions on whether a recently launched product should be withdrawn or not due to poor early stage sales. Despite the important implications of change in attribute-weights, no research has investigated the extent to which such changes occur and impact on the accuracy of forecasts of the future market share of these products. Prior to the current research, it was assumed that the weights are constant over time – even when the nature of the attributes was assumed to change. To investigate these concerns choice based conjoint (CBC) was applied to data gathered in a longitudinal survey of consumer choices relating a range of consumer electronic products, where innovation has different rates and the product life cycles are various. This allowed an assessment of the extent to which the weights of attributes of choice-based conjoint models change over a six months period for consumer durable products and the degree to which this variability is dependent on the nature of the product. It demonstrates that the change in weights is greater for products that have high technological complexity and shorter lifecycles and also links the changeability of weights to the characteristics of potential consumers. The results of thesis demonstrate that the assumption of constant weights can potentially lead to inaccurate market share forecast for high-tech, short life-cycle products that are launched several months after the choice-based modelling has been conducted.
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Smith, Geoffrey Hutchinson. "New methods for projecting enrollments within urban school districts." Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/5995.
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This dissertation models K-12 enrollment within an urban school district using two grade progression ratio (gpr)-based and two housing choice methods. The housing choice methods provide, for the first time, a new spatio-demographic model for projecting school enrollments by grade for any flexibly defined set of individual catchment areas. All methods use the geocoded pattern of individual, address-matched, enrollments within the study district but are different in the way they model this data to estimate key parameters. The conventional method projects the intra-urban pattern of enrollment by assuming no change in grade progression ratios (gprs), which are themselves functions of enrollment change. The adaptive kernel ratio estimation (KRE) of local gprs successfully predicts local changes in gprs from three preceding two-year periods of gpr change. The two housing choice methods are based on different mixtures of a generalized linear and a periodic model, each of which use housing counts and characteristics. Results are clearly sensitive to these differences. Using the above predictions of gpr change, the adaptive KRE enrollment projections are 4.1% better than those made using the conventional model. The two housing choice models were 2.0% less accurate than the conventional model for the first three years of the projection but were 5.1% more accurate than this model for the fourth and fifth years of the projection. Limitations are discussed. These findings help close a major gap in the literature of small-area enrollment projections, shed new light on spatial dynamics collected at areas below the scale of the school district, and permit new kinds of investigations of urban/suburban school district demography.
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Luechaikajohnpan, Pinijsorn Economics Australian School of Business UNSW. "Collaboration and international trade." Publisher:University of New South Wales. Economics, 2008. http://handle.unsw.edu.au/1959.4/40905.
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Over the last two decades there has been a tremendous increase in collaboration among competing firms. A significant number of these collaborations are international. This thesis explores the incentives and welfare consequences of collaboration in the context of international trade. We consider two types of cross-border collaborations. The first is collaboration by sharing a part of firms' value creating activities, such as technology development, product design and distribution. This saves on production costs but reduces product distinctiveness. Firms collaborate if and only if the reduction in product distinctiveness is lower than a threshold level. We find that the threshold increases with an increase in trade costs. That is, an increase in trade costs makes collaboration more likely. Higher trade cost lowers competition, which in turn enables the firms to save on fixed costs while forgoing some product distinctiveness. Furthermore, we demonstrate that contrary to standard intuition, higher trade cost could enhance consumers' welfare by inducing competitors to collaborate. We extend our model to endogenise location choice by the firms where collaboration requires co-location (due to the benefit of local spillovers or joint investment in key infrastructures). Unlike the original model, we find that an increase in trade costs can discourage collaboration. In both circumstances, we find that an increase in trade cost can improve consumer surplus. The second type of collaboration considered in this thesis is licensing. We extend the standard licensing literature to an environment where firms compete in the domestic as well as foreign market. We examine how trade cost affects the licensing decision as well as the optimal payment mechanism. We find that an increase in trade costs reduces the possibility of licensing. Concerning the payment mechanism, we find that (i) either royalty or (ii) a two-part tariff (involving a fixed fee as well as royalty payments) is optimal. An increase in trade costs reduces the likelihood of royalty only being the optimal payment mechanism.
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Maddah, Bacel. "Pricing, Variety, and Inventory Decisions in Retail Operations Management." Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/26298.
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This dissertation is concerned with decision making in retail operations management. Specifically, we focus on pricing, variety, and inventory decisions, which are at the interface of the marketing and operations functions of a retail firm. We consider two problems that relate to two major types of retail goods. First, we study joint pricing, variety, and inventory decisions for a set of substitutable" items that serve the same need for the consumer (commonly referred to as a "retailer's product line"). Second, we present a novel model of a selling strategy for "complementary" items that we refer to as ``convenience tying," and focus on analyzing the effect of this selling strategy on pricing and profitability. We also study inventory decisions under convenience tying and exogenous pricing.
For a product line of substitutable items, the retailer's objective is to jointly determine the set of variants to include in her product line ("assortment"), together with their prices and inventory levels, so as to maximize her expected profit. We model the consumer choice process using a multinomial logit choice model and consider a newsvendor type inventory setting. We derive the structure of the optimal assortment for a special case where the non-ascending order of items in mean consumer valuation and the non-descending order of items in unit cost agree. For this special case, we find that an optimal assortment has a limited number of items with the largest values of the mean consumer valuation (equivalently, the items with the smallest values of the unit cost). For the general case, we propose a dominance rule that significantly reduces the number of different subsets to be considered when searching for an optimal assortment.
We also present bounds on the optimal prices that can be obtained by solving single variable equations. Finally, we combine several observations from our analytical and numerical study to develop an efficient heuristic procedure, which is shown to perform well on many numerical tests.
With the objective of gaining further insights into the structure of the retailer's optimal decisions, we study a special case of the product line problem with "similar items" having equal unit costs and identical reservation price distributions. We also assume that all items in a product line are sold at the same price. We focus on two situations: (i) the assortment size is exogenously fixed, while the retailer jointly determines the pricing and inventory levels of items in her product line; and (ii) the pricing is exogenously set, while the retailer jointly determines the assortment size and inventory levels. We also briefly discuss the joint pricing/variety/inventory problem where the pricing, assortment size, and inventory levels are all decision variables.
In the first setting, we characterize the structure of the retailer's optimal pricing and inventory decisions. We then study the effect of limited inventory on the optimal pricing by comparing our results (in the ``risky case" with limited inventory) with the ``riskless case," which assumes infinite inventory levels. In addition, we gain insights on how the optimal price changes with product line variety as well as demand and cost parameters, and show that the behavior of the optimal price in the risky case can be quite different from that in the riskless case.
In the second setting, we characterize the retailer's optimal assortment size considering the trade-off between sales revenue and inventory costs. Our stylized model allows us to obtain strong structural and monotonicity results. In particular, we find that the expected profit at optimal inventory levels is unimodal in the assortment size, which implies that the optimal assortment size is finite. By comparison to the riskless case, we find that this finite variety level is due to inventory costs.
Finally, for the joint pricing/variety/inventory problem, we find that even when the retailer has control over the price, finite inventories still restrict the variety level. We also propose several bounds that can be useful in solving the joint problem.
We then study a convenience tying strategy for two complementary items that we denote by "primary" and "secondary." The retailer sells the primary item in an appropriate department of her store. In addition, to stimulate demand, the secondary item is offered in two locations: its appropriate department and the primary item's department where it is displayed in very close proximity to the primary item. We analyze the profitability of this selling practice by comparing it to the traditional independent components strategy, where the two items are sold independently (each in its own department). We focus on understanding the effect of convenience tying on pricing. We also briefly discuss inventory considerations. First, assuming infinite inventory levels, we show that convenience tying decreases the price of the primary item and adjusts the price of the secondary item up or down depending on its popularity in the primary item's department. We also derive several structural and monotonicity properties of the optimal prices, and provide sufficient conditions for the profitability of convenience tying. Then, under exogenous pricing, we find that convenience tying is profitable only if it generates enough demand to cover the increase in inventory costs due to decentralizing the sales of the secondary item.<br>Ph. D.
Books on the topic "New product location choice"
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Schmalensee, Richard. Perceptual maps and the optimal location of new products. Marketing Science Institute, 1986.
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Schmalensee, Richard. Perceptual maps and the optimal location of new products: An integrative essay. European Institute For Advanced Studies in Management, 1988.
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J, Wasylenko Michael, ed. Foreign direct investment in the United States: Issues, magnitudes, and location choice of new manufacturing plants. W.E. Upjohn Institute for Employment Research, 1993.
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Beyond branding: How savvy marketers build brand equity to create products and open new markets. Probus Pub. Co., 1993.
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Garofalo, Giuseppe, ed. Capitalismo distrettuale, localismi d'impresa, globalizzazione. Firenze University Press, 2008. http://dx.doi.org/10.36253/978-88-8453-605-1.
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From the late Sixties on, industrial development in Italy evolved through the spread of small and medium sized firms, aggregated in district networks, with an elevated propensity to enterprise and the marked presence of owner-families. Installed within the local systems, the industrial districts tended to simulate large-scale industry exploiting lower costs generated by factors that were not only economic. The districts are characterised in terms of territorial location (above all the thriving areas of the North-east and Centre) and sector, since they are concentrated in the "4 As" (clothing-fashion, home-decor, agri-foodstuffs, automation-mechanics), with some overlapping with "Made in Italy". How can this model be assessed? This is the crucial question in the debate on the condition and prospects of the Italian productive system between the supporters of its capacity to adapt and the critics of economic dwarfism. A dispassionate judgement suggests that the prospects of "small is beautiful" have been superseded, but that the "declinist" view, that sees only the dangers of globalisation and the IT revolution for our SMEs is risky. The concept of irreversible crisis that prevails at present is limiting, both because it is not easy either to "invent", or to copy, a model of industrialisation, and because there is space for a strategic repositioning of the district enterprises. The book develops considerations in this direction, showing how an evolution of the district model is possible, focusing on: gains in productivity, scope economies (through diversification and expansion of the range of products), flexibility of organisation, capacity to meld tradition and innovation aiming at product quality, dimensional growth of the enterprises, new forms of financing, active presence on the international markets and valorisation of the resources of the territory. It is hence necessary to reactivate the behavioural functions of the entrepreneurs.
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Hendrik N. J. Schifferstein (Editor) and Paul Hekkert (Editor), eds. Product Experience. Elsevier Science, 2007.
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Stein and Simunic. Product Differentiation in Auditing: Auditor Choice in the Market for Unseasoned New Issues. Canadian Certified General, 1987.
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Marconi, Joe. Beyond branding: How savvy marketers build brand equity to createproducts and open new markets. Probus Publishing Co., 1993.
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Barnhurst, Kevin G. News Traded Place for Digital Space. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040184.003.0012.
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This chapter discusses how the cultural transformation that occurred by the early twenty-first century led to a new regime that tends to put less value on concrete place than on something more abstract, space. Several thinkers identified a change in spatial conceptions. The shifts parallel those a century earlier, and both periods of change linked to an emerging mode of production. The new regime contrasts with the old because place is a product of someone's firsthand experience, but space is the product of secondhand information. Walter Lippmann called space “a good clue” for detecting stereotypes, those oversimplified rubrics so handy for picturing inaccessible places. Space also makes less meaningful the place-based distinctions between authentic and inauthentic experience. Because the mind receives physical seeing and seeing pictures in much the same way, the armchair traveler will recognize the sights when arriving as a tourist or may choose not to travel at all. Recent changes in technology allow a “locational indifference” in the manufacture of things, so that economic activity can happen anywhere.
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Masuoka, Natalie. Identity Choice. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657468.003.0001.
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This chapter outlines the new theoretical approach developed in this book: identity choice or the practice of race as a form of personal identification. The book contends that identity choice is a distinct cultural shift in how Americans define race. Historically race has been defined as a product of assigned classification in which an individual is categorized into a racial group based on the social definitions of that given time. Multiracial Americans are highlighted as an important case of identity choice given that they promote race as a form of identity but reveal the continued importance of assigned classification given that multiracial individuals are often categorized into racial groups by others. This chapter offers a historical analysis contrasting the reliance on assigned classification with the development of identity choice. The final sections of the chapter offer an overview of each chapter of the book.
Book chapters on the topic "New product location choice"
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Teratanavat, Ratapol, James Mwai, and Melissa Jeltema. "Free-Choice in Context Preference Ranking: A New Approach for Portfolio Assessment." In Product Innovation Toolbox. Wiley-Blackwell, 2012. http://dx.doi.org/10.1002/9781118229248.ch8d.
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Jones, Jonathan, and Colin Wren. "The Motives for the FDI Location Choice in the ‘Old’ and ‘New’ Europe." In Understanding the Location of Foreign Direct Investment. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-43198-1_9.
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Domaracka, Lucia, Barbora Bencoova, Marcela Tausova, Daniel Slosar, and Marian Albert. "Statistical Evaluation of Market Potential Location of a New Product that Uses Renewable Energy Sources." In 4th EAI International Conference on Management of Manufacturing Systems. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-34272-2_22.
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Marques, João Lourenço, Paulo Batista, Eduardo Anselmo Castro, and Arnab Bhattacharjee. "Spatial Automated Valuation Model (sAVM) – From the Notion of Space to the Design of an Evaluation Tool." In Computational Science and Its Applications – ICCSA 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-86973-1_6.
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AbstractAssuming that it is not possible to detach a dwelling from its location, this article highlights the relevance of space in the context of housing market analysis and the challenge of capturing the key elements of spatial structure in an automated valuation model: location attributes, heterogeneity, dependence and scale. Thus, the aim is to present a spatial automated valuation model (sAVM) prototype, which uses spatial econometric models to determine the value of a residential property, based on identification of eight housing characteristics (seven are physical attributes of a dwelling, and one is its location; once this spatial data is known, dozens of new variables are automatically associated with the model, producing new and valuable information to estimate the price of a housing unit). This prototype was developed in a successful cooperation between an academic institution (University of Aveiro) and a business company (PrimeYield SA), resulting the Prime AVM & Analytics product/service. This collaboration has provided an opportunity to materialize some of fundamental knowledge and research produced in the field of spatial econometric models over the last 15 years into decision support tools.
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Goldstein, Harrison, John Hughes, Leonidas Lampropoulos, and Benjamin C. Pierce. "Do Judge a Test by its Cover." In Programming Languages and Systems. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-72019-3_10.
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AbstractProperty-based testing uses randomly generated inputs to validate high-level program specifications. It can be shockingly effective at finding bugs, but it often requires generating a very large number of inputs to do so. In this paper, we apply ideas from combinatorial testing, a powerful and widely studied testing methodology, to modify the distributions of our random generators so as to find bugs with fewer tests. The key concept is combinatorial coverage, which measures the degree to which a given set of tests exercises every possible choice of values for every small combination of input features.In its “classical” form, combinatorial coverage only applies to programs whose inputs have a very particular shape—essentially, a Cartesian product of finite sets. We generalize combinatorial coverage to the richer world of algebraic data types by formalizing a class of sparse test descriptions based on regular tree expressions. This new definition of coverage inspires a novel combinatorial thinning algorithm for improving the coverage of random test generators, requiring many fewer tests to catch bugs. We evaluate this algorithm on two case studies, a typed evaluator for System F terms and a Haskell compiler, showing significant improvements in both.
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"Product Selection, Location Choice, and Spatial Pricing." In Discrete Choice Theory of Product Differentiation. The MIT Press, 1992. http://dx.doi.org/10.7551/mitpress/2450.003.0012.
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Bhardwaj, Akashdeep, and Sam Goundar. "Unique Taxonomy for Evaluating Fog Computing Services." In Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5339-8.ch008.
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Cloud computing has slowly but surely become the foremost service provider for information technology applications and platform delivery. However, Cloud issues continue to exist, like cyberattacks, slow last mile latency, and clouds lack client-centric and location-aware applications to process real time data for efficient and customized application delivery. As an alternative, Fog Computing has the potential to resolve these issues by extending the Cloud service provider's reach to the edge of the Cloud network model, right up to the Cloud service consumer. This enables a whole new state of applications and services which increases the security, enhances the cloud experience and keeps the data close to the user. This research article presents a review on the academic literature research work on Fog Computing, introduces a novel taxonomy to classify cloud products based on Fog computing elements and then determine the best fit Fog Computing product to choose for the Cloud service consumer.
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"Stated Preference Analysis and New Store Location." In Store Choice, Store Location and Market Analysis (Routledge Revivals). Routledge, 2014. http://dx.doi.org/10.4324/9781315736686-18.
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"Patterns of Store Choice: New Evidence from The USA." In Store Choice, Store Location and Market Analysis (Routledge Revivals). Routledge, 2014. http://dx.doi.org/10.4324/9781315736686-22.
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"Can You Create New Market Segments and Customer Life Cycle Choice/rejection/experience." In Marketing High Profit Product/Service Solutions. Routledge, 2016. http://dx.doi.org/10.4324/9781315593975-8.
Full textConference papers on the topic "New product location choice"
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He, Lin, and Wei Chen. "Incorporating Social Impact on New Product Adoption in Choice Modeling: A Case Study in Green Vehicles." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71123.
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While discrete choice analysis is prevalent in capturing consumers’ preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social — influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social network on consumer adoption of new products. By introducing the social influence attributes into the choice utility function, the social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicle as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social network may influence consumers’ “green attitude” in hybrid electric vehicle adoption.
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Tavakkoli-Moghaddam, Reza, Alireza Amini, and Sadoullah Ebrahimnejad. "A new mathematical model for a multi-product location-arc routing problem." In 2018 4th International Conference on Optimization and Applications (ICOA). IEEE, 2018. http://dx.doi.org/10.1109/icoa.2018.8370551.
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Schlaps, R. C., S. Shahpar, and V. Gümmer. "Automatic Three-Dimensional Optimisation of a Modern Tandem Compressor Vane." In ASME Turbo Expo 2014: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/gt2014-26762.
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In order to increase the performance of a modern gas turbine, compressors are required to provide higher pressure ratio and avoid incurring higher losses. The tandem aerofoil has the potential to achieve a higher blade loading in combination with lower losses compared to single vanes. The main reason for this is due to the fact that a new boundary layer is generated on the second blade surface and the turning can be achieved with smaller separation occurring. The lift split between the two vanes with respect to the overall turning is an important design choice. In this paper an automated three-dimensional optimisation of a highly loaded compressor stator is presented. For optimisation a novel methodology based on the Multipoint Approximation Method (MAM) is used. MAM makes use of an automatic design of experiments, response surface modelling and a trust region to represent the design space. The CFD solutions are obtained with the high-fidelity 3D Navier-Stokes solver HYDRA. In order to increase the stage performance the 3D shape of the tandem vane is modified changing both the front and rear aerofoils. Moreover the relative location of the two aerofoils is controlled modifying the axial and tangential relative positions. It is shown that the novel optimisation methodology is able to cope with a large number of design parameters and produce designs which performs better than its single vane counterpart in terms of efficiency and numerical stall margin. One of the key challenges in producing an automatic optimisation process has been the automatic generation of high-fidelity computational meshes. The multi block-structured, high-fidelity meshing tool PADRAM is enhanced to cope with the tandem blade topologies. The wakes of each aerofoil is properly resolved and the interaction and the mixing of the front aerofoil wake and the second tandem vane are adequately resolved.
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Wang, Mingxian, and Wei Chen. "Predicting Consumer Choice Set Using Product Association Network and Data Analytics." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12425.
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Although discrete choice analysis has been shown to be useful for modeling consumer preferences and choice behaviors in the field of engineering design, information of choice set composition is often not available in majority of the collected consumer purchase data. When a large set of choice alternatives exist for a product, such as automotive vehicles, randomly choosing a small set of product alternatives to form a choice set for each individual consumer will result in misleading choice modeling results. In this work, we propose a data-analytics approach to mine existing data of choice sets and predict the choice set for each individual customer in a new choice modeling scenario where the choice set information is lacking. The proposed data-analytics approach integrates product association analysis, network analysis, consumer segmentation, and predictive analytics. Using the J.D. Power vehicle survey as the existing choice set data, we demonstrate that the association network approach is capable of recognizing and expressively summarizing meaningful product relations in choice sets. Our method accounts for consumer heterogeneity using the stochastic generation algorithm where the probability of selecting an alternative into a choice set integrates the information of customer profile clusters and products chosen frequencies. By comparing multiple multinomial logit models using different choice set compositions, we show that the choice model estimates are sensitive to the choice set compositions and our proposed method leads to improved modeling results. Our method also provides insights into market segmentation that can guide engineering design decisions.
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VANAGIENĖ, Vitalija. "NEW BRAND EQUITY ASPECT: THE EXAMPLE OF NEW CANDY PRODUCT CONSISTENCY QUALITY EQUITY." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.247.
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The methodology of study is based on a new educational thinking – to use analytics to build ideas and make them better. The article analyzes the equity of a new product in terms of consistency of the equity of a new brand. The aim of the study - to identify the new product's consistency quality importance on the new brand equity when the customer chooses a new product (the example: candy in boxes). Theoretical study was based on the analysis of scientific literature, synthesis, logical generalisation, graphic modeling and a survey (2017 (n = 416)). Analysing the equity of the new product consistency for the new brand equity structure. Recognizing that consumer choice depends on the equity of the new consistency of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the equity of the candys in boxes as a new product for the consumer. The results allow us to make assumptions about what elements of the new consistency of the product could influence the success of the new brand on the candy market. The consistency quality of a new food product is essential factor of a new brand equity. The results of the study lead to conclusion that new food product (candys in boxes) Lithuanian shoppers perceive the importance of consistency quality and assess the identity (as unique products) (between high and medium value), which is forming a positive image of the product (quality assurance). The results of the research can be applied to the needs of the consumers of the Lithuanian candys in boxes market.
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Addiego, J. E., P. Bailey, M. Bradley, S. Courter, and M. Lee. "RECOVERY AND SURVIVAL STUDIES OF A NEW FACTOR VIII PRODUCT." In XIth International Congress on Thrombosis and Haemostasis. Schattauer GmbH, 1987. http://dx.doi.org/10.1055/s-0038-1644052.
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Lyophilized protein concentrates are the international treatment of choice to manage bleeding in hemophiliacs. These pooled plasma products, however, expose the recipient of treatment to an increased risk of viral infections. While current manufacturing techniques of these products appear to be effective in eradicating the human immunodeficiency virus (HIV), transmission of other viruses, especially non-A/non-B (NANB) hepatitis, is still a majoor complication of concentrate therapy. Hyland Therapeutics Division Travenol Laboratories, Inc., has developed a new process using the techniques of immunoaffinity chromatography and organic solvent/detergent treatment to prepare a high specific activity product; Antihemophilic Factor (Human), Method M (AHF-M); that may render it free of pathogenic viruses. To determine the recovery and half-life of factor VIII in this product five severe hemophiliacs in a nonbleeding state were given! 50 U/kg of M-AHF and 50 U/kg of a currently licensed factor concentrate (HEMOFILe CT) in a crossover blinded study with a seven day interval between the respective infusions. The table below shows the recovery and half-life results for the five patients studiedThe factor VIII recoveries and half-lifes were similar for both products. No significant adverse clinical reactions were detected in any patient either during or after their infusions. This product appears to produce adequate circulating levels of factor VIII. It also appears to be safe for administration in humans. Further studies are on-going to test the overall efficacy of this product and to confirm that the manufacturing process is effective in eliminating pathogenic viruses
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Yannou, Bernard, Jiliang Wang, Ndrianarilala Rianantsoa, et al. "Usage Coverage Model for Choice Modeling: Principles." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87534.
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Accurately capturing the future demand for a given product is a hard task in today’s new product development initiatives. As customers become more market-savvy and markets continue fragment, current demand models could greatly benefit from exploiting the rich contextual information that exists in customers’ product usage. As such, we propose a Usage Coverage Model (UCM) as a more thorough means to quantify and capture customer demand by utilizing factors of usage context in order to inform an integrated engineering design and choice modeling approach. We start by presenting the principles of the UCM model: terms, definitions, variable classes and relation classes so as to obtain a common usage language. The usage model exhibits the ability to differentiate between individuals’ product performance experiences. With Discrete Choice Analysis, individuals’ performance with a given product is compared against that of competitive products, capturing individual customers’ choice behavior and thereby creating an effective model of product demand. As a demonstration of our methods, we apply our model in a case study regarding the general task of cutting a wood board with a jigsaw tool. We conclude by presenting the scope of future work for the case study and the contribution of the entire current and future work to the field as a whole.
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Yoshimura, M. "Decision Making in the Choosing of New Materials From the Standpoint of Machine Structural Dynamics." In ASME 1987 Design Technology Conferences. American Society of Mechanical Engineers, 1987. http://dx.doi.org/10.1115/detc1987-0034.
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Abstract The use of a new material is a hopeful strategy for breaking through the barrier of improving the product performance and/or the lowering of the product manufacturing cost. However, if the definite decision making method for selection of materials has not been established, use of a new material may not result in enhancement of the product performance and / or reduction of the product manufacturing cost. This paper proposes a methodology for decision making of a material used in machine structures from the standpoint of structural dynamics. First, purposes for use of new materials and evaluative parameters for decision making of material choice are described, and fundamental knowledge and theorems for decision making are established. Then, general decision making procedures for material choice are constructed. Finally, for model cases of purposes for use of new materials, detailed decision procedures are explained using also some numerical examples.
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Epelbaum, Greg, and Eric Tanguay. "Aero-Shields: New Product Improves Boiler Performance and Maintenance." In 20th Annual North American Waste-to-Energy Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/nawtec20-7060.
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Aero-Shields were developed by Covanta Energy in 2005 to address excessive fouling and accelerated tube metal wastage in certain heat transfer areas of a large Municipal Solid Waste (MSW) fired boiler. Computational Fluid Dynamic (CFD) modeling and a Cold Flow model were used to investigate flue gas flow distribution, velocities, temperatures, and other parameters in specific areas of the boiler. The intent of this effort was to identify the problematic areas and develop a solution to better distribute gas flow within these specific areas of the boiler. The result of this development effort was named “Aero-Shield”. The Aero-Shield provides a dual benefit of being a tube-shield and gas baffling device by incorporating extended tapered sides. The shape, size and installation location was developed through the use of CFD modeling. Initial testing of the shields was performed in December 2005 at the Lee County facility Boiler#2 at the top and bottom of the third pass. The Lee County boiler is a typical horizontal boiler design using Martin GMBH technology to process solid waste. This paper demonstrates how CFD modeling plays an extremely important role in designing and optimizing Aero-Shields for new applications. It also describes additional applications which have been tested in multiple facilities and boilers types since 2005. It covers design guidelines for the material, geometry, and installation procedure. The paper will also highlight a number of benefits which have been confirmed through extensive field testing which include: • Significant heat transfer increase in a targeted boiler area. This increases boiler efficiency and generates additional MWs at the same fuel rate. • In Energy-from-Waste (EfW) applications, capital and maintenance costs are often more important than saving fuel. Aero-Shield applications provide significant savings by requiring less heat surface for the same heat recovery in a targeted boiler component. • Reduced ash deposits which results in reduced maintenance. • Improved gas flow distribution allows Aero-Shields to reduce peak gas temperatures and velocities, resulting in lower wastage rates for critical boiler components. • Simple, quick, and economical installation: typically performed in a few hours. Covanta currently has a patent pending on this application and product. Additional testing is ongoing to address other areas within the boiler that may benefit from this technology recognizing that the “Aero-Shield” is a customized solution for each application.
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Ang, Ghim Boon, Alfred Quah, Changqing Chen, et al. "Device Characterization Using AFP Nanoprobing for the Localization of New Product Design Weakness." In ISTFA 2013. ASM International, 2013. http://dx.doi.org/10.31399/asm.cp.istfa2013p0213.
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Abstract This paper illustrated the beauty of AFP nano-probing as the critical failure analysis tool in localizing new product design weakness. A 40nm case of HTOL Pin Leakage due to Source/Drain punch-through at a systematic location was discussed. The root cause and mechanism was due to VDS overdrive testing issue. This paper placed a strong emphasis on systematic problem solving approach, deep dive and use of right FA approach/tool that are essentially critical to FA analysts in wafer foundry since there is always minimal available data provided. It would serve as a good reference to wafer Fab that encountered such issue.
Reports on the topic "New product location choice"
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Merkulova, Yuliya. Система цифровых моделей - новая технология для баланса данных. Yuliya Merkulova, 2021. http://dx.doi.org/10.12731/er0430.26042021.
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Use of the digital technologies is new and very productive approach for balance of different data. It is very important for balance of supply and demand and for increase of competitiveness of products. Various types of digital models were developed as a result of scientific research, they found reflection in article. Digital models for the description of the list of the sequences of steps and operations of various stages and process in general allow to install system of interrelations between operations and steps and to reach necessary log-ic, increase of effectiveness of any process. Object-relational models for establishment of communications between data of various blocks of databases and functional models of the choice of strategy of data balance form analytical base for justification of the choice of the direction of transformation of data. Models of a combination of a plurality of various data of the offer of products in the form of matrixes of multi-purpose optimization have double effect, because they allow not only to develop various options of data combina-tion, taking into account opportunities of change of location of products over the markets and temporary phases, but also to estimate aggregate useful effect from products. These models together with models of comparison of various options and the choice of optimal solutions allow to generate compatible strategic and current programs of the offer of products as a plurality of the output data balanced with each other and with data of demand. It is providing the best synergetic result. The developed methodology of creation of system of the interconnected digital models for transformation of data and generation of the output data of the situational-strategic program of the offer of products is a cornerstone of formation of new digital econ-omy – of economy of balanced data.
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Baluk, Nadia, Natalia Basij, Larysa Buk, and Olha Vovchanska. VR/AR-TECHNOLOGIES – NEW CONTENT OF THE NEW MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11074.
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The article analyzes the peculiarities of the media content shaping and transformation in the convergent dimension of cross-media, taking into account the possibilities of augmented reality. With the help of the principles of objectivity, complexity and reliability in scientific research, a number of general scientific and special methods are used: method of analysis, synthesis, generalization, method of monitoring, observation, problem-thematic, typological and discursive methods. According to the form of information presentation, such types of media content as visual, audio, verbal and combined are defined and characterized. The most important in journalism is verbal content, it is the one that carries the main information load. The dynamic development of converged media leads to the dominance of image and video content; the likelihood of increasing the secondary content of the text increases. Given the market situation, the effective information product is a combined content that combines text with images, spreadsheets with video, animation with infographics, etc. Increasing number of new media are using applications and website platforms to interact with recipients. To proceed, the peculiarities of the new content of new media with the involvement of augmented reality are determined. Examples of successful interactive communication between recipients, the leading news agencies and commercial structures are provided. The conditions for effective use of VR / AR-technologies in the media content of new media, the involvement of viewers in changing stories with augmented reality are determined. The so-called immersive effect with the use of VR / AR-technologies involves complete immersion, immersion of the interested audience in the essence of the event being relayed. This interaction can be achieved through different types of VR video interactivity. One of the most important results of using VR content is the spatio-temporal and emotional immersion of viewers in the plot. The recipient turns from an external observer into an internal one; but his constant participation requires that the user preferences are taken into account. Factors such as satisfaction, positive reinforcement, empathy, and value influence the choice of VR / AR content by viewers.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.
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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.