Dissertations / Theses on the topic 'New product location choice'

This study argues that a firm's product location choice may be a function of the firm's way of splitting the product market (i.e., divisionalization) and the concern for product cannibalization at the division and the firm levels. The focus of this study is at the division level and a division's new product location choice vis-à-vis its own products (intra-divisional new product distance), the products of a rival division of competing firms (inter-firm divisional new product distance), and the products of a sister division of the same firm (intra-firm divisional new product distance). The hypotheses were tested using data on the U.S. automobile industry between 1979 and 1999. The results show that a focal division with a high level of inter-firm divisional domain overlap with a rival division, relative to the focal division's own domain, is more likely to locate its new product (here new car model) closer to that rival's existing car models. And it was also found that divisional density affects a division's new product location choice. But this study didn't find any significant role of divisional status on new product location choice. And contrary to our expectation, the results of intra-firm divisional domain overlap and new product location choice suggest that inter-divisional product cannibalization might not be such an important concern when divisions introduce their new products, as we had originally expected. By addressing the firm's competitive engagement in the context of a division's new product location choice, this study expands the basic logic of market overlap at the firm level into the unit- or division-level, and highlights how a division's new product location choice is affected by intra-firm divisional structural relationship as well as interfirm divisional structural relationship. In so doing, this study hopes to contribute to the literature on divisionalization, new product location choice, competition at the unit-level, and product cannibalization, among others.

Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

Les choix de localisation des ménages conduisent à divers problèmes tels que la ségrégation entre ménages riches et ménages pauvres et à des inégalités spatiales entre les régions. Cette thèse étudie ces phénomènes à l'aide de modèles théoriques et d'expériences menées en laboratoire. Pour commencer, une expérience dont l’objectif est d’analyser les conditions sous lesquelles est réalisée pour voir sous quelles conditions différentes structures urbaines peuvent être obtenues. En effet, aux Etats-Unis, les riches sont majoritairement en banlieue et les pauvres en centre-ville alors que l'opposé est observé dans les grandes villes européennes. Il apparait que le ratio « coût d'opportunité du temps/la demande de logements » est un facteur essentiel pour expliquer ces types de structure. Ensuite, une étude théorique est menée pour obtenir des structures de villes plus complexes, où les riches et les pauvres sont beaucoup moins en situation de ségrégation. La théorie montre que les politiques publiques peuvent donner des résultats très différents. Puis, nous étudions la répartition du capital humain entre les régions. Dans les pays où elle est inégale, on observe une croissance trop faible dans les régions pauvres et une augmentation des inégalités spatiales. Pour combattre ces inégalités, il est montré qu'il est possible de faire revenir les travailleurs qualifiés dans les régions pauvres car il existe des complémentarités avec les travailleurs non qualifiés. Des études ont montré que ces derniers augmentent la productivité des travailleurs qualifiés. Enfin, une étude expérimentale est faite pour étudier les choix de consommation. Nous testons l’hypothèse de l'existence d'un consommateur représentatif souvent faite en Nouvelle Economie Géographique. Il en ressort que les modèles existant ne prennent pas assez en compte l’hétérogénéité des goûts des consommateurs<br>Several problems such as spatial inequalities between regions and spatial segregation within cities arise from households’ location choices. The purpose of this dissertation is to address these problems with theoretical and experimental studies. To begin, a laboratory experiment has been conducted in order to understand under which conditions different urban structures emerge. Indeed, in the U.S., spatial segregation occurs and the richer households are located in the suburbs while the poor ones are located downtown. The opposite pattern is observed in several major European cities. It appears in our study that the ratio ‘transportation costs/demand for land’ is a key factor for explaining these two types of segregation. Then, a theoretical model is used to reproduce several types of urban structures, where poor and rich households are located in the same neighborhoods. The theory predicts that policy interventions can lead to very different outcome. Then, the spatial distribution of human capital among regions is studied. Because skilled workers are mainly attracted toward wealthier regions, economic growth is lower in the poorer regions and spatial inequalities increase. The theoretical model predicts that it is possible to bring back the skilled workers in poor regions because there exists complementarities between skilled and unskilled workers. Indeed, the presence of unskilled workers enhances skilled workers' productivity, making their return more profitable. To finish, a laboratory experiment has been conducted to study consumers' behavior. Because in New Economic Geography models, the existence of a representative consumer is often assumed. The relevance of this hypothesis is tested. It appears that the existing models do not take enough into account heterogeneity in tastes among the consumers

One of the major demand related risks for companies that produce consumer electronics goods is change in consumer preferences over time as reflected in the weights they attach to the attributes of products. This contributes to the difficulty of predicting whether consumers will purchase a new product or not and the accuracy of such forecasts can have significant ramifications for companies’ strategies, profitability and even their chances of survival. Knowledge of attribute-weights and accurate forecasts of new products can give companies better insights during the product development stages, inform go-no-go decisions on whether to launch a developed product and also support decisions on whether a recently launched product should be withdrawn or not due to poor early stage sales. Despite the important implications of change in attribute-weights, no research has investigated the extent to which such changes occur and impact on the accuracy of forecasts of the future market share of these products. Prior to the current research, it was assumed that the weights are constant over time – even when the nature of the attributes was assumed to change. To investigate these concerns choice based conjoint (CBC) was applied to data gathered in a longitudinal survey of consumer choices relating a range of consumer electronic products, where innovation has different rates and the product life cycles are various. This allowed an assessment of the extent to which the weights of attributes of choice-based conjoint models change over a six months period for consumer durable products and the degree to which this variability is dependent on the nature of the product. It demonstrates that the change in weights is greater for products that have high technological complexity and shorter lifecycles and also links the changeability of weights to the characteristics of potential consumers. The results of thesis demonstrate that the assumption of constant weights can potentially lead to inaccurate market share forecast for high-tech, short life-cycle products that are launched several months after the choice-based modelling has been conducted.

This dissertation models K-12 enrollment within an urban school district using two grade progression ratio (gpr)-based and two housing choice methods. The housing choice methods provide, for the first time, a new spatio-demographic model for projecting school enrollments by grade for any flexibly defined set of individual catchment areas. All methods use the geocoded pattern of individual, address-matched, enrollments within the study district but are different in the way they model this data to estimate key parameters. The conventional method projects the intra-urban pattern of enrollment by assuming no change in grade progression ratios (gprs), which are themselves functions of enrollment change. The adaptive kernel ratio estimation (KRE) of local gprs successfully predicts local changes in gprs from three preceding two-year periods of gpr change. The two housing choice methods are based on different mixtures of a generalized linear and a periodic model, each of which use housing counts and characteristics. Results are clearly sensitive to these differences. Using the above predictions of gpr change, the adaptive KRE enrollment projections are 4.1% better than those made using the conventional model. The two housing choice models were 2.0% less accurate than the conventional model for the first three years of the projection but were 5.1% more accurate than this model for the fourth and fifth years of the projection. Limitations are discussed. These findings help close a major gap in the literature of small-area enrollment projections, shed new light on spatial dynamics collected at areas below the scale of the school district, and permit new kinds of investigations of urban/suburban school district demography.

Over the last two decades there has been a tremendous increase in collaboration among competing firms. A significant number of these collaborations are international. This thesis explores the incentives and welfare consequences of collaboration in the context of international trade. We consider two types of cross-border collaborations. The first is collaboration by sharing a part of firms' value creating activities, such as technology development, product design and distribution. This saves on production costs but reduces product distinctiveness. Firms collaborate if and only if the reduction in product distinctiveness is lower than a threshold level. We find that the threshold increases with an increase in trade costs. That is, an increase in trade costs makes collaboration more likely. Higher trade cost lowers competition, which in turn enables the firms to save on fixed costs while forgoing some product distinctiveness. Furthermore, we demonstrate that contrary to standard intuition, higher trade cost could enhance consumers' welfare by inducing competitors to collaborate. We extend our model to endogenise location choice by the firms where collaboration requires co-location (due to the benefit of local spillovers or joint investment in key infrastructures). Unlike the original model, we find that an increase in trade costs can discourage collaboration. In both circumstances, we find that an increase in trade cost can improve consumer surplus. The second type of collaboration considered in this thesis is licensing. We extend the standard licensing literature to an environment where firms compete in the domestic as well as foreign market. We examine how trade cost affects the licensing decision as well as the optimal payment mechanism. We find that an increase in trade costs reduces the possibility of licensing. Concerning the payment mechanism, we find that (i) either royalty or (ii) a two-part tariff (involving a fixed fee as well as royalty payments) is optimal. An increase in trade costs reduces the likelihood of royalty only being the optimal payment mechanism.

This dissertation is concerned with decision making in retail operations management. Specifically, we focus on pricing, variety, and inventory decisions, which are at the interface of the marketing and operations functions of a retail firm. We consider two problems that relate to two major types of retail goods. First, we study joint pricing, variety, and inventory decisions for a set of substitutable" items that serve the same need for the consumer (commonly referred to as a "retailer's product line"). Second, we present a novel model of a selling strategy for "complementary" items that we refer to as ``convenience tying," and focus on analyzing the effect of this selling strategy on pricing and profitability. We also study inventory decisions under convenience tying and exogenous pricing. For a product line of substitutable items, the retailer's objective is to jointly determine the set of variants to include in her product line ("assortment"), together with their prices and inventory levels, so as to maximize her expected profit. We model the consumer choice process using a multinomial logit choice model and consider a newsvendor type inventory setting. We derive the structure of the optimal assortment for a special case where the non-ascending order of items in mean consumer valuation and the non-descending order of items in unit cost agree. For this special case, we find that an optimal assortment has a limited number of items with the largest values of the mean consumer valuation (equivalently, the items with the smallest values of the unit cost). For the general case, we propose a dominance rule that significantly reduces the number of different subsets to be considered when searching for an optimal assortment. We also present bounds on the optimal prices that can be obtained by solving single variable equations. Finally, we combine several observations from our analytical and numerical study to develop an efficient heuristic procedure, which is shown to perform well on many numerical tests. With the objective of gaining further insights into the structure of the retailer's optimal decisions, we study a special case of the product line problem with "similar items" having equal unit costs and identical reservation price distributions. We also assume that all items in a product line are sold at the same price. We focus on two situations: (i) the assortment size is exogenously fixed, while the retailer jointly determines the pricing and inventory levels of items in her product line; and (ii) the pricing is exogenously set, while the retailer jointly determines the assortment size and inventory levels. We also briefly discuss the joint pricing/variety/inventory problem where the pricing, assortment size, and inventory levels are all decision variables. In the first setting, we characterize the structure of the retailer's optimal pricing and inventory decisions. We then study the effect of limited inventory on the optimal pricing by comparing our results (in the ``risky case" with limited inventory) with the ``riskless case," which assumes infinite inventory levels. In addition, we gain insights on how the optimal price changes with product line variety as well as demand and cost parameters, and show that the behavior of the optimal price in the risky case can be quite different from that in the riskless case. In the second setting, we characterize the retailer's optimal assortment size considering the trade-off between sales revenue and inventory costs. Our stylized model allows us to obtain strong structural and monotonicity results. In particular, we find that the expected profit at optimal inventory levels is unimodal in the assortment size, which implies that the optimal assortment size is finite. By comparison to the riskless case, we find that this finite variety level is due to inventory costs. Finally, for the joint pricing/variety/inventory problem, we find that even when the retailer has control over the price, finite inventories still restrict the variety level. We also propose several bounds that can be useful in solving the joint problem. We then study a convenience tying strategy for two complementary items that we denote by "primary" and "secondary." The retailer sells the primary item in an appropriate department of her store. In addition, to stimulate demand, the secondary item is offered in two locations: its appropriate department and the primary item's department where it is displayed in very close proximity to the primary item. We analyze the profitability of this selling practice by comparing it to the traditional independent components strategy, where the two items are sold independently (each in its own department). We focus on understanding the effect of convenience tying on pricing. We also briefly discuss inventory considerations. First, assuming infinite inventory levels, we show that convenience tying decreases the price of the primary item and adjusts the price of the secondary item up or down depending on its popularity in the primary item's department. We also derive several structural and monotonicity properties of the optimal prices, and provide sufficient conditions for the profitability of convenience tying. Then, under exogenous pricing, we find that convenience tying is profitable only if it generates enough demand to cover the increase in inventory costs due to decentralizing the sales of the secondary item.<br>Ph. D.

碩士<br>國立臺北大學<br>企業管理學系<br>92<br>Drug products are consumable and nondurable goods, but they are different from generic consumer products. Drug products have six characteristics: long product life cycle, high brand loyalty, specialization of use, high added value, high profit, and jurisdiction over the hygienic department. The result of a long product life cycle is from high entrance, high R&D expense, and new product launch is not easy. If drug products have good curative effect and quality, can count on professional persons, as well as can satisfy the consumer demand, there is a high brand loyalty of durg products. In addition, because of economic knowledge value in drug products, the Government arranges that the medicine industry is one of the top ten new industries. Because many safe prescription medicines change into non-prescription medicines in recently, many OTC (over-the counter drugs) new products launch into the non-prescription medicine market. In addition, because OTC can direct to the consumer promotion in Taiwan, marketing specialists can use promotion tools to arise communication effects of new products. This research aims at the OTC new product and provides marketing specialists with choice strategies of new product promotion tools through literature review and empirical analysis. The object of this research is the public and the product is the medical OTC new product. This research discusses that people think which tools can arise the new product awareness. In addition, this research also discusses differences of promotion tools which can arise the product awareness in exogenous factors such as product attributes, medical special life styles, and past medicine experiences. The major findings are drawn as follows. (1)When the public is sick, he will take the OTC medicine and choose its brand. If the store has not that brand which the public chooses, he will ask the salesclerk to recommend another brand. In addition, the public will not choose the origin country. (2)When the OTC new product launch, the communication effect which doctors recommend the product is the best. (3)According to different product attributes, marketing specialists should select different promotion tools. (4)There are different communication effects of promotion tools in medical special life style groups. (5)There are different communication effects of promotion tools in past medicine experiences.

博士<br>國立交通大學<br>科技管理研究所<br>93<br>Consumer-oriented trend in marketing is inignorable, particularly for consumer electronic products. As the product life cycle is becoming shorter, consumers’ needs should be met rapidly. The purpose of this study is implementing an integrated model to explore the consumers’ preferences and decisions, and to translate the consumers’ preferences into marketing implications for new products. The definition of new products herein is “embryonic to Taiwan”. We explore consumers’ preference, consumers’ decision factors and decision rules by an integrated model. Two practical cases are used to validate the integrated model: automobile navigation system and LCD-TV. Since few researches are developed on the integrated model, our efforts provide an over-all view into the consumers’ choice behavior. Study implications are valuable and available for proposing practical marketing strategies in the very near future.

碩士<br>樹德科技大學<br>經營管理研究所<br>91<br>An enterprise, with more advanced development, will definitely put more efforts in the field of technology. The specific performances such as the number of com-modification of new products, the quality and quantity of patents, the market share, and the satisfaction of customer-oriented can reflect the level of international competitiveness of the enterprise. In order to achieve the above performances, the Research and Development Department of the enterprise should focus on fulfilling customers, demands, improving technology, innovating products, managing the process of research and development, and evaluating the risks. Thus, how to organize a practicable management mode for new products research and development is the first priority. The basic value and faith of an enterprise are to make moderate profits and to maintain its operation. Every product and service provided by the enterprise is the result of many processes and control. Does the enterprise hit its target customers? Is the cost competitive? Can it fulfill customers, demands? Is the delivery on time? Is there merchandise creation can get ahead of other competitors? Is there barrier to import technology? These are the essential conditions to decide can an enterprise operate or not. The aim of this study is to apply the multi-objective and multi-criteria Analytic Hierarchy Process in new products choice, the Quality Function Deployment in customers’ demands fulfillment, cost control, and on-time delivery, and the Failure Model Effects Analysis of product design and manufacture process in co-management of new products prevention. These can help enterprises to utilize the limited resources in the professional fields and the pre-decided plans to get ahead of other competitors. These can also assist enterprises to use quicker and more efficiently methods to control the development of new products and to enter the market in time.

The concept of User Innovation is not very familiar to consumers, but a growing number of companies are starting to invest on users to assist their R&D process. Thompson and Malaviya’s Skepticism-Identification model explain why companies should encourage but at the same be careful when communicating that a product was designed by users. This experimental study aims to understand the influence of the level of user input in product design on product choice. The design continuum: (1) firm-designed; (2) user-designed and (3) co-creation (the collaboration between the two) is applied to the FMCG industry and tested whether product nature (hedonic and utilitarian) influences consumers’ responses. Firstly, the results indicated that co-creation is the preferred design label, regardless of the product nature. A co-created label enhances perceptions of product quality and for this reason, managers should use this increase in product value to create a competitive advantage in the marketplace. Secondly, the results indicated that utilitarian products draw the most benefits from a user design label. When looking at communicating the product design mode, companies should first look at the nature of their products.<br>Os consumidores não se encontram muito familiarizados com o conceito de “inovação do consumidor”. Contudo, um número crescente de empresas começa a investir cada vez mais no seu contributo para o processo de I&D. O modelo “Ceticismo-Identificação” de Thompson e Malaviya explica as razões que incentivam e alertam sobre os cuidados da comunicação de que um produto foi concebido pelos consumidores. O presente estudo experimental tem como objectivo perceber a influência do grau de contribuição dos consumidores (na fase de concepção) na escolha do mesmo. O contínuo (1) concebido por profissionais (2) por consumidores e (3) cocriação (colaboração entre as duas partes) é aplicado em Bens de Consumo e é testado perante naturezas de produto distintas (hedónica e utilitária). Os resultados indicam que, em primeiro lugar, a cocriação é a opção mais preferida dos consumidores, independentemente da natureza do produto. Os consumidores percepcionam uma qualidade superior nestes produtos, sendo que as empresas podem ganhar uma vantagem competitiva no mercado. Em segundo lugar, os resultados indicam que os produtos utilitários vão beneficiar fortemente da comunicação de que um produto foi concebido por utilizadores, o que sugere que as empresas devem analisar a natureza do produto antes de investirem neste tipo de estratégias.

碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>101<br>The main mission of market channel is to deliver the proper amount of right product in the proper time to proper place in order for consumers to purchase conveniently. However, there are so many researches and documents about marketing channel strategy in many different industries but only few focused on the industry of aromatic essential oil. Therefore, this research will focus and discuss the marketing channel strategy and current channel issue of aroma industry in order to make up a deficiency of research and document about marketing channel strategy in the industry of aromatic essential oil. This research will adopt BCG Growth-Share Matrix to discuss the marketing channel option strategy of Mood Aroma. To inspect the market growth rate and relative market share of different channels for Mood Aroma and then find out which channel for Mood Aroma is the most attractive to consumers to purchase. Meanwhile, to find out which channel is worth developing for the future (Stars), which channel should be kept harvesting (Cash Cows) and which channel should be given up (Dogs). It also discusses which channel for Mood Aroma SOFY company should raise marketing resource to, which channel for Mood Aroma SOFY company should keep maintaining relationship, and which channel for Mood Aroma SOFY company should stop cooperation to reduce the loss. Also to evaluate which new channels could be developed. To hold the channel is to hold the market. In the global competition, how to satisfy the customers' demand and hold the marketing channel have become the key to succeed in the market competition. Hence, how to effectively build up the channel has been becoming popular marketing research subject in the recent year. Moreover, the researches and documents about the application of channel strategy in the industry of aromatic essential oil are quite few and limited. This is the motive for this research about marketing channel strategy in the industry of aromatic essential oil. As for general sales channel in Taiwan, the sales channels have been changed from the traditional retail stores to wholesale stores, convenience stores, supermarkets, department stores and consumers' cooperatives. The change of sales channel has impacted to increase the sales amount and profit, and meanwhile customers' shopping become more conveniently. The effective circulating management causes the balance between supply and demand. The different attribution and character of product will cause the different marketing channel model. The different target customers will cause the different channel strategy. The multi-channel sales will increase sales range and amount. The right marketing channel strategy will increase brand well-known and sales. Due to the channel different, in spite the attribution and character of product is the same, the approached target customers will be different and the value and brand position will also be different. This research concludes as below. 1. The well-known brand can not present the outstanding medium effect especially in the channel which the customer's five sense can not obviously sense the products. 2. If the salespeople in the channel is professional enough, customers will not feel "be pushed to buy" but "demand to buy" and further bring the confidence to product or service. 3. The right marketing channel will bring obvious positive influence on customers' attitude and purchase will. Therefore, this research suggest s SOFY company of the marketing channel for mood aroma has to be more varied to cooperate with multi-channel to increase reputation and sales amount. Besides current channels, mood aroma of channels can be expanded to fine works industry channel, culture originality industry channel, aviation channel and wholesale stores channel. As for the sponsor activity channel and TV purchase channel, they will not be recommended due to benefit limited.

碩士<br>淡江大學<br>經濟學系碩士班<br>104<br>This study explores the determinants of the distance between a chain store and the nearest mass rapid transit (MRT) station, with special attention on the characteristics of the MRT station. Using latitude and longitude data for 12,637 retail and restaurant stores and bank branches from 30 industries in Taipei and New Taipei City, we find that (1) the closer the store to the city center, or the more parking spaces, hypermarkets, fashion stores, fast food stores, and restaurants within 500m of MRT station, the closer the store to a MRT station; (2) the more high schools and universities within 500m of MRT station, or the higher the residential property price within 800m of the MRT station, the farther the store to a MRT station; (3) stores tend to locate farther from the MRT station if the nearest MRT station is an interchange station; (4) stores tend to locate closer to the MRT station if the nearest MRT station is a overhead or surface station as opposed to an underground station; (5) stores in a district without any MRT station tends to locate farther from a MRT station.

Existing research suggests that when consumers encounter hybrid products or boundary-spanning products with attributes belonging to multiple categories, consumers tend to generate inferences based on only a single product category. Reliance on a single category for inferencing is termed as the “single category belief problem” which has been regarded as a vital marketing challenge because it leads consumers to underestimate the true utility of a hybrid product as certain product attributes are ignored. Our objective was to explore whether single category beliefs manifest in consumer choice for a hybrid product when strategically placed within varying contexts. The research used discrete choice experiment (DCE) to test hypotheses. Our research confirms that the single category belief is evident in consumer choice. We also found that the context the hybrid product is placed within has a major influence on what consumers preferred the most. Depending on the context a hybrid product was seen in had significant influence on how consumers evaluated product attributes and made purchase decisions. The findings for this research may be very beneficial for marketers.

博士<br>國立成功大學<br>交通管理學系碩博士班<br>100<br>In the telecommunications industry, there is a lack of integrated research on the roles played by consumer perception in customer satisfaction. This study proposes an integrated framework, incorporating the “waiting experience” construct. The dependent variable is perceived quality of new telecommunication product services.The sample included 1,277 valid responses collected from consumers who had received new telecommunication services in Taiwan. Research results from structural equation modeling analysis show that perceived quality and perceived value of new telecommunication services are not significantly correlated, whereas perceived quality of new telecommunication services significantly influences consumer behavior intention. Corporate image and consumer behavior intention are not significantly correlated, while perceived value significantly influences consumer behavior intention. Perceived value also has a mediating effect on consumer behavior intention. The main theoretical contributions of this study include incorporating the wait experience construct into an integrated model of Taiwan telecommunications consumer behavior intentions and choice behavior satisfaction. New findings relevant to marketing research focusing on value strategy includethe finding that in Taiwan's telecommunications industry, which faces drastic environmental change, traditional “corporate image” no longer actively influences consumer choice. Consumers pay attention to the benefits of the actual pay rate and the direct effects of service acquisition. Wait experience influences consumer behavior intention but is mediated by the indirect effects of internal service delay control and service compensation.There is currently little literature concerning new telecommunication product services.This research conducted comparisons based on theoretical theories, and the results provide reference of practical marketing strategies within existing telecommunication companies.

碩士<br>中原大學<br>企業管理研究所<br>99<br>The major purpose of this study is to investigate the determinants of location of Taiwanese enterprises' investment in the economic zone on Binhai New Area, Liangjiang New Area, Economic Zone on the West Coast of Taiwan Strait, and Beibu Gulf Economic Zone. The study period is 1996 to 2009 and there are three objectives: First, the use of the China's investment environment, economic indicators and regional advantages evaluation indicators, to analyze the development of four economic zone status and competitive advantages and disadvantages. Second, the analysis of Taiwanese enterprises' investment to the four economic zone and industrial development, to explore the area in the future economic trends. This thesis is divided into five chapters. Chapter one is the Research Motivation and Objective. Chapter two is overview of the economic zone. Describe the process of establishing four economic zones, geographical range, traffic conditions and location advantages. Chapter three is overview evaluation and comparative location advantages. Describes of economic conditions and economic zone development. In addition, the use of four indicators include economies of scale, the market size, human resources and infrastructure to assess the economic zones. With the Pudong New Area as a benchmark for comparative regional advantages. Chapter four describes the Taiwanese enterprises' investment in mainland China. Discussion of China investment environment and the development of Taiwanese enterprises' investment. Chapter five is the Conclusions and suggestions. This study hopes to provide to the Taiwanese enterprises' investment wants to enter the China market, location choice assessment reference layout of the Chinese mainland market.