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1
Freeman, Ina. "Inventory Planning In Small Business." Journal of Business Case Studies (JBCS) 4, no. 2 (June 27, 2011): 95. http://dx.doi.org/10.19030/jbcs.v4i2.4759.
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This article is about an inexpensive and easily adaptable inventory maintenance system developed specifically for small business using the commonly available Microsoft Office Excel program. This paper discusses a new system for inventory management that was developed in conjunction with a small business to determine the value, volume, and contribution margins of the product mix. Other entrepreneurs have subsequently used this system for decision-making concerning the allocation of scarce resources, inventory items stocked, determination of the profitability of individual businesses, and the future potential of the business. Inventory in small business is a concern for a number of reasons including: existing management systems are expensive; turnover is a major factor in profitability; and profitability is directly attributable to stocking a saleable product mix. Entrepreneurs must optimize their resources to engender profitability and stability by selling sufficient quantities of desirable products at acceptable prices.
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Lv, Hong Bo, Ping Chen, and Qi Feng Wang. "Research on Knowledge Management Oriented Product Features Knowledge Reconfiguration in Discrete Enterprise." Advanced Materials Research 102-104 (March 2010): 288–91. http://dx.doi.org/10.4028/www.scientific.net/amr.102-104.288.
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Product knowledge reuse is more emphasized by discrete enterprises nowadays. But their small batches, multi-product, and high frequency new products development restricts them to reuse this. Analyze demands of knowledge reconfiguration in discrete enterprise. Propose a product feature based mathematical expression. Promote knowledge nodes of product-feature-model. Then use these models to fulfill KR process in KMS. Increase discrete enterprise’s adaptability and creativity in the nowadays rapidly changing-competitive business environment.
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Athaide, Gerard A., Jason Q. Zhang, and Richard R. Klink. "Buyer relationships when developing new products: a contingency model." Journal of Business & Industrial Marketing 34, no. 2 (March 4, 2019): 426–38. http://dx.doi.org/10.1108/jbim-02-2018-0091.
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Purpose The purpose of the paper is to develop and test a contingency model of buyer involvement when developing new products in technology-based industrial markets. Information Dissemination and degree of product co-development are identified as two behavioral dimensions of seller–buyer relationships. Further, the paper proposes that perceived buyer knowledge, innovation discontinuity, product customization and technological uncertainty moderate the impact of the behavioral dimensions on sellers’ relationship satisfaction. Design/methodology/approach The paper uses moderated regression on a data set of 296 small and mid-sized firms in a variety of high-tech industries to test relevant hypotheses. Findings The authors find that sellers can enhance relationship satisfaction by engaging in either unilateral or bilateral relationships. This is important because sellers have to be judicious in expending their relationship resources. While information dissemination is more satisfying when targeting less knowledgeable buyers, product co-development enhances satisfaction when targeting more knowledgeable buyers. Similarly, information dissemination can enhance satisfaction for discontinuous innovations; in contrast, product co-development has a similar outcome for customized products. However, when technological uncertainty is high, such co-development leads to reduced satisfaction. Originality/value Extant literature provides useful insights on the behavioral dimensions of seller–buyer relationships, the antecedents and consequences of such relationships and the stages of the new product development process when such relationships are more valuable. Despite this progress, important gaps remain in current understanding of seller–buyer relationships. In particular, findings regarding the contribution of relationships to desired outcomes are inconsistent. This suggests that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency.
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Lin, Yun-Sheng, and Mingchih Chen. "Implementing TRIZ with Supply Chain Management in New Product Development for Small and Medium Enterprises." Processes 9, no. 4 (March 31, 2021): 614. http://dx.doi.org/10.3390/pr9040614.
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Due to the impact of globalization, the competition between enterprises has become fierce and led the supply chains of many industries to be reorganized. One of the consequences is that the operation of many small and medium enterprises (SMs) had become very difficult. Hence, many of SMEs in Taiwan have gone bankrupt and some of them have moved to other places where they have lower production costs, in order to survive; this not only hollowed out the industries but also disconnected the supply chains in their mother countries. Because Taiwan’s SMEs are generally poor in innovation, this study explored the implementation of the theory of inventive problem-solving (TRIZ) with alignment of new product development (NPD) and supply chain management (SCM) to strengthen the innovation and productivity of new products, so that SMEs can refer to its use to aid sustainable business operation. We considered an SME in Taiwan as a case to study and investigate the strategies that it employed to achieve survival and sustainability. By examining the practical applications of the NPD of the case company, which was based on the TRIZ and NPD SCM alignment, we found that value-added products may be created despite unfavorable industry environments, by implementing and coordinating the TRIZ and three product-related variables, namely innovating, modularity, and variety. This study explored practical alternatives for SMEs to develop various value-added products that meet customers’ changing requirements and succeed in competitive markets to achieve a sustainable business operation. Considering SMEs are crucially important to the economic equality and development of countries and that SMEs may only survive for a short time when operating in changing supply chain environments, this study can be used as a reference for the management of SMEs and future academic research in related fields.
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Subrahmanya, M. H. Bala. "Technological Innovations in Small Firms in the North-East of England." International Journal of Entrepreneurship and Innovation 2, no. 3 (October 2001): 141–52. http://dx.doi.org/10.5367/000000001101298891.
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In the north-east of England technological innovations by small firms follow a broad pattern in terms of dimensions, causal factors and sources of innovation. Product innovators owe their innovations largely to management motivation and growth ambition. They perceive the need for a particular product in the market and work towards its development in-house. Internal technical capability is decisive. Thus, product innovations emerge due to internal factors. The innovative products are patented and exhibited in national and international exhibitions and advertised in professional journals. As a result, the firms export a considerable share of their output and grow larger. Such firms are ‘offensive’ or ‘proactive’ innovators. They are innovation leaders. Incremental innovators either substitute a raw material to produce an existing product, or change the product shape/dimension/design on their own initiative or in response to their customers. Some upgrade their existing machinery or acquire new machinery for expansion or product diversification. Others introduce existing products due to customer demand or to enable further growth. They are decisive in their incremental innovations. The companies upgrade their technology or skills and change product shape, dimension or design with external support. In-house R&D is largely absent. Thus, incremental innovators emerge due to external factors. These firms are ‘defensive’ or ‘reactive’ innovators. They are innovation followers.
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Ben Sita, Bernard, and Salah Abosedra. "Volatility Spillovers: Evidence On U.S. Oil Product Markets." Journal of Applied Business Research (JABR) 28, no. 6 (October 25, 2012): 1237. http://dx.doi.org/10.19030/jabr.v28i6.7339.
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<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span lang="EN-CA" style="color: black; font-size: 10pt; mso-themecolor: text1; mso-ansi-language: EN-CA;"><span style="font-family: Times New Roman;">This paper provides evidence on the lead, the contemporaneous and the lagged transmission mechanism of extreme shocks across energy products. Our findings reveal a weak leadership of crude oil in guiding hedgers against risk that is specific to natural gas whose changes show a weak reliance on changes in crude oil. Moreover, our findings are consistent with the competitive use of energy products. It follows that substitutability characterizes the relationship between heating oil and natural gas when extreme standardized shocks are considered.<span style="mso-spacerun: yes;"> </span></span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>
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Terziev, Venelin, and Redon Koleci. "COSTS OF DEVELOPMENT OF NEW PRODUCTS." Knowledge International Journal 34, no. 5 (October 4, 2019): 1313–16. http://dx.doi.org/10.35120/kij34051313t.
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The successful management of costs in the development of new products in small and medium-sized enterprises in the Western Balkans is being developed in agriculture. Effective cost management in the development of new products in small and medium-sized enterprises has serious and direct implications for the efficiency of the enterprises themselves. The appeal for the production of vegetables arises from the need to analyze the management of costs as one of the basic conditions for increasing the efficiency of business entities, with particular emphasis on small and medium-sized enterprises as a major driver of economic activity and economic development. Specifically, the purpose of the vegetable industry is to define and analyze the correlation between the successful management of costs in developing new products and the efficiency of small and medium-sized enterprises in the Western Balkans. Modern working conditions, characterized by dynamic structural changes, continuous growth and development of modern technology, internationalization and globalization of markets, increasing the global competitiveness of companies, fragmentation of the market and increased insecurity developing a dynamic and relatable sector as small and medium sized as possible. The idea that big companies tend to grow into big systems that are followed by technological development, why they have high efficiency and productivity and a great deal of leverage on the world markets, has prevailed. Namely, you have been a challenge to globalized economies and at the same time a possibility for economic development and prosperity, but with the changes in working conditions and the deepening of the crisis of big companies in the world, since the end of the 1980s, the economic policies of the last century started to take a serious interest in small business development, industrial competitiveness, restructuring and privatization. In the 1980s, turbulent changes occurred in the functioning of the economic systems of individual national economies to dismantle socialist systems and lay the foundations for a stable democratic society (capitalism). The crisis affecting the financial markets, followed by the high interest rates on the ears, has increased the imminence of the emergence of small and medium-sized enterprises and the level of importance for the internal economy, according to the level of financial structure. During this period, the first in the SAD was a shaky liberal and institutional environment that slowly reflected on the expansion of these entities, and such conditions underwent expansion in other lands as well, when ownership of the activity began. Because of this, the vegetable period will be remembered because of the strong effect of entrepreneurial reconstruction, and the economic science further points to the importance of small and medium-sized enterprises, as carriers of restructuring of economic systems, as well as their own generative capacity, new recruits and mobilizers of all factors of production. Undoubtedly, one of the main characteristics of modern market savings is that small and medium-sized companies represent a club factor for level of functionality and efficiency. In this sense, they represent the true engines of economic development, because, therefore, in the vegetable industry, special attention is paid to the development of this dust, and the consciousness’s and conclusions that are expected to have a meaningful implication are the implications.
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Azanedo, Lucia, Guillermo Garcia-Garcia, Jamie Stone, and Shahin Rahimifard. "An Overview of Current Challenges in New Food Product Development." Sustainability 12, no. 8 (April 21, 2020): 3364. http://dx.doi.org/10.3390/su12083364.
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New product development (NPD) is essential for business success and growth. High- to medium-technology manufacturing sectors have introduced standard models. The adaptation of these systematic NPD procedures supported by appropriate decision support tools has provided significant benefits in production cost, product quality and supply chain availability. However, the challenges involved in NPD of food are rapidly increasing due to consumer demand for organic and healthy diets, in particular, more nutritious low-calorie food, and preference for customised and personalised food products. This has resulted in a proliferation of new varieties, types and shapes of food products that are constantly introduced. Most of these new products are developed based on company-specific ad hoc NPD procedures, within small to medium enterprises that form the biggest proportion of food producers in most developed countries. This highlights a need for further research into novel NPD methods and tools in the food sector. This communication provides an overview of the NPD processes, analyses their strengths and shortcomings and outlines critical missing capabilities for food manufacturers in specific.
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Palaniswamy, Usha, and Zafar Bokhari. "(156) New Entrepreneurial Approach: A Model for Asian Herbal Products with Small Business Management Strategies." HortScience 40, no. 4 (July 2005): 1064C—1064. http://dx.doi.org/10.21273/hortsci.40.4.1064c.
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The important effect of dietary factors on health status has been recognized since antiquity. Since the discovery of the beneficial effects of dietary phytochemicals and bioactives, a new dimension of foods have emerged in the market. These “functional foods” are being developed by all major food companies and new ones are regularly brought into the market. While developing new functional foods and nutraceuticals, the association and identification of such foods and beverages with traditional foods and medicinal preparations, and/or popular forms of existing products are bound to bring long-standing consumer acceptance, which is an important desirable factor in sales and marketing. Following this concept, Zafi Beverages, Inc., Chicago, is developing a new line of functional products (new herbal teas and energy drinks). Zafiis also introducing a unique marketing and distribution system to create a new team of entrepreneurs, providing an excellent opportunity for growth in sales and marketing to new entrepreneurs. It targets ethnic entrepreneurs by offering an opportunity to use their networking abilities and be part of an exciting new partnership in the new host country, as well as a strategic business plan. The ethnic entrepreneurs are also constantly in contact with their consumers by virtue of the existing ethnic allegiance and cohesion and are able to identify the consumer needs and concerns directly. These small ethnic entrepreneurial networks can be identified as distinct “micro-marketing systems” within the national economy. The advertised market potential for Zafi is summarized to include an offer of immediate cash flow, more revenue and profits, marketing and financial education support, as well as a promising new line of products.
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DOGBE, COURAGE SIMON KOFI, HONG-YUN TIAN, WISDOM WISE KWABLA POMEGBE, SAMPSON ATO SARSAH, and CHARLES ODURO ACHEAMPONG OTOO. "MARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY." International Journal of Innovation Management 24, no. 05 (July 25, 2019): 2050043. http://dx.doi.org/10.1142/s1363919620500437.
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The study explored the effects of the individual dimensions of market orientation on the superiority of new products introduced unto the market by SMEs, as well as the moderating role of innovation capability on these relationships. Analysis was based on 373 SMEs whose respondents were either employee-managers or owner-managers. Confirmatory Factor Analysis was conducted to check for validity and reliability of the observed items. A hierarchical regression model was estimated to test the various hypotheses set for the study. Findings revealed that customer orientation and inter-functional coordination had a positive and significant effect on new product superiority; however, competitor orientation had no significant effect. Innovation capability positively moderated the effects of customer orientation, competitor orientation and inter-functional coordination on new product superiority. This indicates the crucial role of SMEs’ innovative capability in leveraging the effect of competitor orientation on new product superiority.
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Milanović, Mirko, Zorana Nikitović, and Slađana Vujičić. "The importance of the quality of the agricultural product for sustainable success of agricultural holding." International Review, no. 3-4 (2020): 105–12. http://dx.doi.org/10.5937/intrev2003105m.
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Small farms, which are mostly owned by natural persons, characterize the agricultural sector of Serbia. In order for a family farm business or holding to be successful, the following factors can be distinguished: the yield and quality of the products achieved, the prices generated for the products, and, of course, the decisions that are made in order to make the management of the farm more efficient. Given that consumers of agricultural products around the world are demanding increasing product quality, farms should work to improve competitiveness based on quality. The subject of this paper is the importance of the quality of the products for the sustainable success of agricultural holdings in the Republic of Serbia. The main goal of this paper is to provide new knowledge in the field of quality of agricultural products of agricultural holdings with the aim of achieving sustainable success.
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Politis, John L., and Steven B. Shooter. "Enhancing Engineering Education." Industry and Higher Education 15, no. 5 (October 2001): 341–47. http://dx.doi.org/10.5367/000000001101295876.
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The Bucknell University Small Business Development Center (SBDC), home of the Product Development Center (PDC), assists inventors and small firms in transforming their ideas into marketable products. The PDC combines traditional management services with the resources and expertise of a top-notch engineering department. The PDC provides assistance on various types of projects, including product design, prototype development, product testing, feasibility analysis, and process improvements. In response to the increasing demand for these services, the PDC has increased the number of engineering students employed in the Center. Since the SBDC is housed in the College of Engineering, students and engineering faculty work closely with industry counterparts in the design and development of new products. The Stage-GateTM process has been successfully implemented to create a multidisciplinary team approach to product development. The results have been remarkable, with measurable benefit to the College's educational mission and to private enterprise. This paper highlights the Bucknell University Product Development Center and how industry and education can collaborate most effectively to achieve excellent results.
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Sharma, Archana, and Mahim Sagar. "New product selling challenges (key insights in the ICT sector)." Journal of Indian Business Research 10, no. 3 (August 20, 2018): 291–319. http://dx.doi.org/10.1108/jibr-11-2017-0216.
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Purpose The purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in Business to Business (B2B) sales setting. Design/methodology/approach This study uses qualitative techniques of focus group discussion, semi-structure interviews and thematic content analysis to explore crucial and new product selling challenges. Total interpretive structuring modeling (TISM) is used to create a hierarchy amongst the factors and interpret the relationships amongst them. Findings This study identifies crucial challenges for the ICT sector. The TISM framework helped in identifying variables and explained the relationship between the identified variables. Research limitations/implications The findings may have been affected by the small size of the sample, the research was restricted to Indian market only and the result would have varied across cultures and different domains. Practical implications Companies in the ICT sector are eager to develop new products but fail to sell it. Salespeople play a crucial role in diffusing the new product in the market. Addressing the challenges faced by salespeople will improve not only the sales of the new product but also the overall the operational efficiency of the sales force. Social implications Although several studies have suggested that sales force is the major contributing factor to new product success, few studies have focused on the role of salespeople in new product launch, particularly with respect to challenges in new product selling. Originality/value This is the first study to identify new product selling challenges in the ICT sector.
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Baber, William W., Arto Ojala, and Ricardo Martinez. "Effectuation logic in digital business model transformation." Journal of Small Business and Enterprise Development 26, no. 6/7 (December 9, 2019): 811–30. http://dx.doi.org/10.1108/jsbed-04-2019-0139.
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Purpose The purpose of this paper is to study how digital business models evolve when entrepreneurs move to new digital platforms and how this evolution is related to effectuation and causation logics. Design/methodology/approach This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted with the key decision-makers from the case firms. Findings The findings show that through digital transformation, the case firms’ digital business models evolved by following effectuation logic as well as causal logic. All the firms employed causal logic when moving to new platforms, among other actions. The case firms used effectual logic with success for product development and adjustments to their network. Especially firms providing video games relied on effectuation for high impact products. Effectual logic did not play a role at all in changes to value delivery and had only little impact on revenue structures. Originality/value This research helps understand how digitalization of platforms and subsequent moves to newer digital platforms improve a firm by changing the business model elements through effectuation and causation logics. This research extends the understanding of digital business model transformation to a more granular level, business model elements.
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Healy, Brian, Michele O’Dwyer, and Ann Ledwith. "An exploration of product advantage and its antecedents in SMEs." Journal of Small Business and Enterprise Development 25, no. 1 (February 12, 2018): 129–46. http://dx.doi.org/10.1108/jsbed-06-2017-0206.
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Purpose Product advantage is consistently identified as the most important product characteristic in explaining the adoption and success of a new product. In small- and medium-size enterprises (SMEs), in particular, improving new product performance is critical in supporting SME survival and growth. Given that SMEs are a vital component of most economies improving their ability to effectively launch new products is an essential activity for sustainability. However, although literature illustrates that developing products with high levels of product advantage and new product development is advantageous, few studies have explored product advantage activities in SMEs and consequently research on product advantage is over-reliant on large firm studies. Given the specific resource constraints which challenge SME new product development (i.e. financial, expertise, access to networks etc.) context-specific research is critical. The purpose of this paper is to address these gaps in literature by exploring the product advantage activities in four manufacturing SMEs actively engaged in product development. Design/methodology/approach The research question centres on exploring the antecedents of product advantage in SMEs (market uncertainties, competitive intensity, resource uncertainties and technological uncertainties) in the context of multi-dimensional perspective of product advantage (consisting of product innovativeness, product superiority and product meaningfulness). A qualitative interpretivist approach was used to explore the research question exploring the antecedents to, and nature of, product advantage in SMEs. Case studies were used to inductively and holistically view SMEs in their entirety, this approach facilitated in-depth understanding of the reality of the SME and allowed for the interpretation of the SMEs owner/managers perspectives on product advantage. Findings The empirical findings suggest that the most significant antecedent of product advantage in the case SMEs was competitive intensity followed by technology uncertainty and resource uncertainty and then market uncertainty. Product advantage was found to be strongly based on product meaningfulness with elements of product innovativeness and product superiority also defining their perspective of product advantage. Research limitations/implications There are several implications for SME owner/managers arising from this study. In the context of these findings, SMEs need to carefully consider three issues in supporting their new product development: first, their dependence on letting existing customers drives their new product development; second, owner/manager perceptions of product advantage are focused on delivering guaranteed sales, this focus nurtures incremental continuous product development rather than radical discontinuous innovation. While this strategy is low risk and supports SME sustainability, it could lead to less ambitious innovation strategies and slower growth for SMEs; third, antecedents of product advantage such as competitive intensity, technology uncertainty and resource uncertainty and market uncertainty need to carefully managed. Originality/value This study illustrates the complex nature of the antecedents and nature of product advantage in SMEs. The study provides insight into the product advantage characteristics that SMEs consider important in the development of new products. Different elements of each of the three product advantage constructs (product meaningfulness, product superiority and customer meaningfulness) are considered important under different conditions. Throughout this analysis, market needs and wants, technology, competitors and resources emerged as the defining conditions upon which product advantage decisions are based. More specifically knowledge regarding the market, technology, competition and the availability of resources dictated the type and levels of advantages that were presented in new products.
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Dessi, Cinzia, Wilson Ng, Michela Floris, and Stefano Cabras. "How small family-owned businesses may compete with retail superstores." Journal of Small Business and Enterprise Development 21, no. 4 (November 11, 2014): 668–89. http://dx.doi.org/10.1108/jsbed-02-2014-0025.
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Purpose – The purpose of this paper is to explore the “perceptive concordance” – the proximity of perceptions of the business- between key managers and customers of two small family-owned and managed businesses (“FBs”) and two larger non-FBs in Cagliari, Italy as a preliminary basis for understanding how small retail businesses that are typically family owned have continued to compete and thrive in many Western European cities. Design/methodology/approach – The authors asked how small FBs have been able to compete in an advanced European economy despite apparent competitive disadvantages relative to large superstores selling the same products. In addressing this question the authors drew on a qualitative research methodology in which the authors interviewed senior managers and surveyed customers of the four businesses and applied an original statistical model to assess the degree of their perceptive concordance with over 100 customers of each business. Findings – The study's findings suggest a significant difference between key managers and customers of the sampled FBs and non-FBs in the perceptive concordance of the respective businesses held by those managers and customers. Research limitations/implications – Based on the research in this study the authors have developed a number of scholarly and managerial implications in the way that both FBs and non-FBs may retain old customers and gain new ones by anticipating and not merely responding to their product and service preferences. Originality/value – This paper extends the literature on customer relations management (“CRM”) in FBs by explaining how small High Street FBs in competitive retail businesses have continued to thrive in Western Europe where owner-managers have developed and successfully leveraged their tacit knowledge of the requirements of repeat customers.
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Hwang, Nen-Chen Richard. "Value Chain Cost Tracing And Cost System Obsolescence: An Exploratory Study Of Small To Medium-Sized Companies." Journal of Applied Business Research (JABR) 15, no. 4 (August 30, 2011): 95. http://dx.doi.org/10.19030/jabr.v15i4.5664.
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<span>To succeed in todays competitive business environment, corporations need to undertake value chain analysis and select an optimal mix of value chain activities. Based on the data collected from 73 small- to medium-sized companies, this study provides evidence regarding current practices in value chain cost tracing and cost system obsolescence. The research findings indicate that companies do a better job of linking value chain costs to products/product lines than to customers/customer classes. Overall, however, the proportion of each value chain cost attributed to either cost object tends to be low. This indicates that firms management may be rather slow in adopting new management tools. Furthermore, most companies are still using value-based cost allocations, which suggests cost system obsolescence. Implications of this study and future research directions are also discussed.</span>
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Racela, Olimpia C., and Amonrat Thoumrungroje. "International market expansion of “Jintan Nude” in Thailand." Emerald Emerging Markets Case Studies 2, no. 4 (October 19, 2012): 1–10. http://dx.doi.org/10.1108/20450621211256265.
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Subject area International marketing, new product development, international business expansion, small business management. Study level/applicability This case is intended for senior undergraduate or graduate MBA students taking a course in international business, international marketing, or small business management. Case overview Thai Jintan Company Limited (Thai Jintan) is a medium-sized importer, distributor, and marketer of premium confectionery and health care products in Thailand with the exclusive distribution arrangements of Morishita Jintan Company Limited (Morishita), one of Japan's oldest companies and a leader in the Japanese probiotic and confectionery industry. The case takes place in August 2009, approximately 18 months after Thai Jintan implemented its market launch of Morishita's technologically advanced breath and belly mint under the brand name of Jintan Nude. With a limited promotional budget of 8 million baht (€161,128) coupled with Thailand's regulatory environment for the marketing of food and drugs, Thai Jintan, a newcomer to the breath mint market, was faced with having to devise a resourceful marketing and promotional campaign. Thai Jintan management was confronted with assessing its past marketing plan and deciding on what to do to achieve its ambitious goal of capturing a 20 percent market share of the growing mint/menthol candy confectionery segment in Thailand. Expected learning outcomes After reading and discussing the case, students should have a better understanding of the following: the challenges faced by small businesses and new entrants; learning to apply different frameworks such as PEST or PESTEL, SWOT, and/or Five Forces to scan and assess a competitive environment; familiarizing themselves with different channels members’ roles in a distribution system; learning to evaluate a company's current marketing strategies and to recommend strategies to improve its segmentation, targeting, and positioning strategies and to design a new marketing mix for a new product launch in an overseas market; and learning how to effectively allocate a marketing budget. Supplementary materials Teaching notes are available.
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Sangeetha, Dr V., S. Selva Kumari, M. Deena, and K. Chandra. "A Study On Challenges Faced By Small Scale Entrepreneurship Management In Tirunelveli City." Restaurant Business 118, no. 10 (October 18, 2019): 244–51. http://dx.doi.org/10.26643/rb.v118i10.9320.
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In modern days entrepreneurship are increased and they were faced a lot of issues and challenges. Entrepreneur is one who has creative and innovative ideas for a business. The entrepreneurship reduces the unemployment. The Government was encouraged the Entrepreneurs and give award for them. Main objective for these awards is to recognize the business and business man and improve the marketability introduced new products for a market. The Central Government issues award for entrepreneurs who have a age of 40 years and they must be first generation entrepreneurs. They were holding a 51% of equity and ownership of business and then women must individually own 75% or more of the enterprise.
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Healy, Brian, Ann Ledwith, and Michele O'Dwyer. "Perceptions of product advantage, NPD and organisational performance." Journal of Small Business and Enterprise Development 21, no. 1 (February 11, 2014): 49–68. http://dx.doi.org/10.1108/jsbed-05-2013-0078.
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Purpose – This paper aims to extend previous studies on new product development (NPD) performance by identifying the product advantage, new product performance and organisational performance indicators that are considered by small and medium-sized firms (SMEs) to be most relevant to their performance. Design/methodology/approach – A quantitative research approach was adopted, using a cross-sectional survey of a sample of 137 firms representing the industry sectors active within the Irish economy. The research instrument was based on existing recognised research measures. Findings – The results suggest that: large firms consider that their products derive advantage through product quality and cost, while SMEs are more concerned with satisfying customer needs; larger firms concentrate on market measures in measuring new product performance, while SMEs focus on customer acceptance measures; and in measuring organisational performance larger firms focus on market share and profitability, while SMEs concentrate on profitability and sales growth. Research limitations/implications – This study identifies the aspects of product advantage, new product performance and organisational performance on which firms concentrate, thereby increasing our ability to redirect their focus from what they consider to be important, to what will have an impact on their firm's performance. Originality/value – This study identifies the aspects of product advantage, new product performance and organisational performance on which firms concentrate, thereby increasing our ability to redirect their focus from what they consider to be important, to what will have an impact on their firm's performance.
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Meier, Marlon, Kim Hua Tan, Ming K. Lim, and Leanne Chung. "Unlocking innovation in the sport industry through additive manufacturing." Business Process Management Journal 25, no. 3 (June 27, 2019): 456–75. http://dx.doi.org/10.1108/bpmj-10-2017-0285.
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Purpose Fast-changing customer demands and rising requirements in product performance constantly challenge sports equipment manufacturers to come up with new and improved products to stay competitive. Additive manufacturing (AM), also referred to as 3D printing, can enhance the development of new products by providing an efficient approach of rapid prototyping. The purpose of this paper is to analyse the current adoption of AM technologies in the innovation process of the sports industry, i.e. level of awareness; how it is implemented; and it impact on the innovation process. Design/methodology/approach This work followed a qualitative research approach. After conducting a research of the current literature, this paper presents findings that include case studies from different companies, as well as a semi-structured interview with an outdoor sports equipment manufacturer. Companies from all over the world and of different sizes from under 100 employees to over 70,000 employees were considered in this research. Findings Literature research shows that AM brings many possibilities to enhance the innovation process, and case studies indicated several obstacles that hinder the technology from fully unfolding. AM is still at the early stage of entering the sports equipment industry and its potential benefits have not been fully exploited yet. The findings generated from the research of real-life practices show that AM provides several benefits when it comes to the innovation process, such as a faster development process, an optimised output, as well as the possibility to create new designs. However, companies are not yet able to enhance the innovation process in a way that leads to new products and new markets with AM. Limitations, including a small range of process able material and an inefficient mass production, still restrain the technology and lead to unused capability. Nevertheless, future prospects indicate the growing importance of AM in the innovation process and show that its advancement paves the way to new and innovative products. Research limitations/implications Limitations exist in the qualitative approach of this study, which does not include the quantitative verification of the results. Originality/value Very few studies have been conducted to investigate how firms can harvest AM to increase their innovation capabilities. How firms can use AM to shorten product development time is an emerging topic in business and operations but has not been studied widely. This paper aims to address this gap.
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Puzyrova, Polina V. "USING BENCHMARKING TO FACILITATE EFFECTIVE BUSINESS DEVELOPMENT MANAGEMENT." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 143, no. 1 (July 14, 2020): 69–78. http://dx.doi.org/10.30857/2413-0117.2020.1.7.
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The article seeks to explore the need for benchmarking as a management tool to facilitate effective doing business and its further development in the context of increased dynamism of the market environment in Ukraine while ensuring sustainable competitive market positions and entry of domestic products and companies into world markets, which in turn, fosters continuous product improvement, promotes business development and assumes a range of strategic actions to enhance competitiveness in the future. It is argued that to achieve long-term business success, stakeholders should obtain reliable information on their major competitors to gain business development efficiency and select an optimal management framework. From this perspective, benchmarking is viewed as a good method to gain a competitive edge. Within the scope of the study, benchmarking is a process of multifaceted comparison and evaluation of a particular company against others, the ones that have achieved better success, or have become leaders in the same industry or in other sectors. Today, benchmarking has evolved into an integral element in a management paradigm of effective business development and part of its strategic management practice to enhance the activity outcomes of any enterprise wishing to outperform their competitors and to be resistant to changes in external and internal environment. In modern realia of small and medium-sized business development, it is rather challenging to maintain their competitive positions in the market which makes businesses consistently search for new effective methods to increase their profitability, competitiveness, as well as work out better management policies and more efficient development scenarios. Undoubtedly, top managers, businessmen, business owners and other stakeholders are keen to have information on the methodology and tools of running and managing their businesses and forecast the performance outcomes. Nowadays, it is critical that benchmarking analysis is congruent with the overall business strategy aimed at effective company development and management, which ultimately will help to pin down and use the key success factors. Benchmarking technology is a promising tool to boost business opportunities as well as to track the latest trends and innovations in the production of goods and services raising the product quality subject to international standards requirements. Thus, driving the focus towards better business management and its effective development, the study suggests the following action plan to be implemented: to evaluate the internal potential; to forecast future development in the selected business areas; to provide a comparative assessment against the reference benchmarks; to substantiate target values of the desired business performance parameters taking into account the available potential and the key competitors’ achievements; to structure business goals according to the functional elements in business operational areas; to elaborate a range of measures to ensure gaining a leading position including the design of new innovative approaches and the current business process improvement plan.
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Herawati, Novitha, Triana Lindriati, and Ida Bagus Suryaningrat. "PENERAPAN BISNIS MODEL KANVAS DALAM PENENTUAN RENCANA MANAJEMEN USAHA KEDELAI EDAMAME GORENG." JURNAL AGROTEKNOLOGI 13, no. 01 (June 18, 2019): 42. http://dx.doi.org/10.19184/j-agt.v13i01.8554.
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Business model canvas (BMC) is a strategic management and lean start-up template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in their aligning activities by illustrating potential trade-offs. Business model canvas focuses on the idea of creating value in a business. The purpose of implementation of BMC was to determined the best business planning of fried edamame, when it applied to the industry or MSMEs (Micro, Small and Medium Enterprises). The method in the research used descriptive method, while the data analysis used qualitative analysis. Primary data collection was obtained from interviews. Analysis was done by compiling the initial hypothesis, hypothesis testing and verification of business model canvas (BMC). The results showed that the business model strategy for fried edamame products in the value proposition component were crispy, natural, labeled and applied good cooking oil for use. The customer segment component were the buyers of the entire Jember Regency including men and women over 20 years old with middle income. Components of revenue streams were fried edamame product sales, sale of unused oil, and sale of edamame peel to farmers, while the component channels were direct selling and retailers for fried edamame product.
Keywords: business model, fried edamame, strategy, value proposition
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Vidic, V., S. Savic, B. Vidic, and Z. Grgic. "Importance and application of marketing in small animal practice." Biotehnologija u stocarstvu 29, no. 4 (2013): 741–49. http://dx.doi.org/10.2298/bah1304741v.
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The main goals of marketing are the following: firstly, to attract new customers by emphasizing the potential value of the product or service offered and secondly, to keep the existing customers by keeping them satisfied with the product or service by constantly producing superior value and exceeding their expectations. Contrary to the U.S.A., where greatest achievements were accomplished in the field of marketing theory and application and its implementation into veterinary practice, as well as in appropriate perception of importance of marketing idea and philosophy, this issue has not been appropriately addressed in our country. The main goal of marketing in veterinary practice is not only to sell a product or service, but also to create mutual profitable long-term relations with clients. Disregarding personal reasons for practicing veterinary medicine, particularly in small-animal practice, the veterinarian should approach such practice as any other business activity that should provide profits. In that respect, it is of key importance to adopt marketing approach and management concept. The four basic marketing instruments are product, price, promotion and place that make so-called marketing mix, which is applicable also in the veterinary practice. In veterinary medicine, the product pertains to spent items (e.g. drugs, food) or veterinary services. By determining the price, the basis is the cost price and added profit margin, depending on the product or service offered. The promotion encompasses communication with the owners, presenting them products and services offered, describing the features of the clinic or infirmary, etc. Contrary to other business branches, position of veterinary unit is not so important, yet it must provide good communication with animal owner. The overall experience of the customer, starting from entering the clinic/infirmary until leaving it, must be professional, pleasant and effective. Only accomplishing this goal will enable competitiveness or justify even a higher price for a superior service.
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Rahmawati, Rahmawati, Dwi Nowo Martono, Iyus Hendrawan, Yuanita Indriani, Budhi Heryanto, and Gatot Rambi Hastoro. "THE INCREASING OF BUSINESS CAPACITY OF TENANT OF PROCESSED FOOD PODUCTS IN SRAGEN STP GANESHA SUKOWATI." ICCD 1, no. 1 (December 20, 2018): 528–37. http://dx.doi.org/10.33068/iccd.vol1.iss1.80.
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The Science Techno Park (STP) Ganesha Sukawati Sragen is one of the STP in Indonesia. The STP Ganesha Sukawati Program in Sragen is to increase the business capacity of the SMEs (Small and Medium Enterprises) that are selected as tenants. Business capacity building is carried out by providing training and mentoring on business legality, improvement of food processing processes, packaging and labels, simple bookkeeping, and provision of equipment assistance. The assistance results showed that tenant knowledge and skills increased by 30-40% regarding: (1) business legality. This is indicated by the preparation of requirements related to the management of the legality of the business; (2) producing the Aloe veranata product. This is indicated by the resulting crisp texture of aloe vera products; (3) labels and packaging. This is indicated by the availability of labels with new designs that contain more complete information in accordance with the labeling regulations; (4) management and business governance. This is indicated by the tenants in preparing business bookkeeping and business plans that are feasible; (5) tenants receive the assistance in leasing the equipment to assist business development.
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Renton, Michelle, Urs Daellenbach, Sally Davenport, and James Richard. "Small but sophisticated." Journal of Research in Marketing and Entrepreneurship 17, no. 2 (October 19, 2015): 149–64. http://dx.doi.org/10.1108/jrme-05-2014-0008.
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Purpose – The purpose of this paper is to contribute to the entrepreneurial marketing (EM) and small- and medium-sized enterprise (SME) brand management knowledge. It explores the brand management practices of four entrepreneurially driven market innovators. The authors add theoretical and practical insight by distinguishing the brand management approaches of small- and medium-sized firms. Design/methodology/approach – The authors use purposive sampling to select 15 producers of high or medium value-add from the food and beverage industry. Data include secondary sources and two rounds of in-depth interviews, first, between the project leader and CEO/founder of each company and, second, between members of the project team and functional managers of the organisations. Data were coded, analysed and agreement reached between the co-authors. Findings – Four firms were characterised as having integrated brand orientation (Wong and Merrilees, 2005) and as using market innovation as an EM practise. All four use brand management practices for the purpose of positioning, differentiation and communicating brand identities, values and associations to customers. The smaller companies concentrate their practices on building and communicating identities. The medium-sized firms exhibit greater management of risk by building positive brand associations, controlling brand identities, leveraging alliances and creating separate brand identities for new products. Originality/value – This paper offers three original insights. First, that market innovation can be considered EM and is used by entrepreneurial SMEs. Second, smaller SMEs have a reductive and pragmatic focus on developing and communicating brand identities. Finally, medium-sized entrepreneurial organisations use risk management in their branding strategies by utilising strategic alliances and creating separate brand identities for new products.
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Winters, Jeffrey. "Punching Above their Weight." Mechanical Engineering 128, no. 02 (February 1, 2006): 22–24. http://dx.doi.org/10.1115/1.2006-feb-1.
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Smaller Companies are discovering that product management tools can help their small staffs get a global reach. The Product Lifecycle Management (PLM) software has become an important tool for managing people and resources at enterprises of any size. At Sonnax, the adoption of a PLM solution has led to some clear changes in information management. Instead of relying on a single point-person to do the project management for the whole company, each product line sales manager has become more deeply involved in the designs of specific lines. Indeed, many startups are incorporating PLM solutions before they even have products to manage. One factor that may be pushing small- and medium-size enterprises to adopt PLM solutions is the new globalized business model. Experts see PLM as way to help the far-flung pieces of the production chain mesh together. The system can be set up to enable suppliers of components anywhere in the world to look at the documentation they need, and to determine the most relevant information: what the history was, the nature of the changes, who approved it, and so forth.
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van Scheers, Louise. "SMEs and social media opportunities: An organizational outlook." Corporate Ownership and Control 13, no. 4 (2016): 640–48. http://dx.doi.org/10.22495/cocv13i4c4p13.
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Social media usage in SMEs and the impact thereof is viewed as an essential part of modern day organisational operations for SMEs to promote their business both domestically and globally. Social media is interactive and consumer-generated media, new media or citizen media, while conventional media is company generated media which flows in one direction. The research design chosen for this research is descriptive research in conjunction with a quantitative approach. The population will include all SMEs in Gauteng. The sample for the study encompassed of 400 SME owners who currently manage the small businesses in the Gauteng area. The respondents all agree that a large audience can be reached via social media, followed by the ability to create product/service awareness. The conducted research recommends that social media can be cost effective if the SMEs make use of their social networks (professional and personal) and use best practises that enable them to get their adverts or posts shared across social networks. The respondents report a sales, product awareness, consumer support and overall productivity increase. There seems to be an effect of age on the percentage increase in sales, product awareness, consumer support and overall productivity. Although the results show that most SMEs have access to internet only 54.8 % of the respondents use social media to promote their businesses. The research established that that the largest proportion of respondents are new to using social media to create awareness for their products
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Nakandala, Dilupa, and H. C. W. Lau. "Innovative adoption of hybrid supply chain strategies in urban local fresh food supply chain." Supply Chain Management: An International Journal 24, no. 2 (March 11, 2019): 241–55. http://dx.doi.org/10.1108/scm-09-2017-0287.
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PurposeThis paper aims to investigate the characteristics of demand and supply in relation to the real-world supply chain strategies of local urban fresh food supply chains (FFSC). It generates insights into how a range of strategies is adopted by urban retailer businesses in attempting to cater for the particular requirements of food-literate urban consumers and small-scale local growers.Design/methodology/approachUsing a multiple case study method, 12 urban local fresh food retailers in Sydney were studied and interview data were analyzed using thematic analysis.FindingsLocal fresh produce has characteristics of both functional and innovative products. Retailers with strong upstream and downstream collaborations adopt hybrid strategies for increased time efficiency and product variety. The dominance of strategies for time efficiency in downstream activities is aimed at maximising the product’s freshness and taste, while product range improvement strategies mean innovative retailers are working with growers to introduce new product types and offering new recipes to consumers that encourage a wider use of products. Urban retailers of local fresh produce leverage on their relationships with upstream and downstream supply chain entities in implementing hybrid strategies.ImplicationsPolicymakers will make use of the new knowledge generated about the real enablers of contemporary urban food systems in designing developmental policies; findings will inform urban FFSC retailers about how harmonious relationships can be leveraged for sustainability.Originality/valueThe study generates new knowledge on the implementation of a leagile approach by studying the adoption of innovative hybrid strategies by urban local FFSCs in relations to demand and supply characteristics and the utilization of strong vertical relationships in a short supply chain.
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Artaya, I. Putu, Tubagus Purworusmiardi, I. Gede Arimbawa, and Made Kamisutara. "Existence of Licence, Infrastructure, and Energy Recources in Increasing Small Business Capacity in Sidoarjo District in The New Normal 4.0." SPIRIT OF SOCIETY JOURNAL 3, no. 2 (March 31, 2020): 23–35. http://dx.doi.org/10.29138/scj.v3i1.1088.
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This research was conducted in Sidoarjo Regency which has a lot of potential to grow and develop small businesses in three regions that is Krembung, Jabon, and Tulangan. The problem is one of the potential growth and development of small business activities in these three districts which has been supported by increased speed in business licensing, adequate infrastructure and the availability of renewable energy sources (gas) for smooth running and assistance for small businesses in the regions. To prove this, this research requires an increase in licensing, provision and improvement of infrastructure, and energy resources that can support its development activities for small business growth in the new normal 4.0. Of the three regions that were the object of research, at random there were 173 small business owners who were subjected to data collection in the field. As a basis for making decisions in an effort to overcome the above problems, the method used in this study is Crosstabs analysis, to test and determine whether there is a linearity between the potential for small business development with the availability of licensing management facilities, infrastructure provision, and supply of energy resources. the main pillar of the smooth running of small businesses in developing business activities, distribution and marketing of their products. From the test results, it turns out that the three facilities mentioned above, all have a linear relationship with the growth of small businesses in the three districts.
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Nazarenko, Sergey, and Natalia Nosan. "Risk Management in the Economic Activity of Small Enterprises: Modern Imperatives." Modern Economics 23, no. 1 (October 27, 2020): 143–47. http://dx.doi.org/10.31521/modecon.v23(2020)-23.
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Introduction. Small business is a basis of market relations, creating new working places, paying mandatory payments to budget, being able to adapt quickly to market needs. Like any economic entity, small businesses operate at risk. However, the risk that causes little discomfort to a large enterprise can be catastrophic for a small business. Purpose. Research of modern risks in the activity of small business and preconditions for using of risk management in their economic activity. Results. It is noted that risks are inherent in any stage of entrepreneurial activity, the essence of which involves their acceptance and processing. It is indicated that small business, as an important component of market relations, is more sensitive to various risks compared to large businesses. Identification and effective risk management in nowadays challenges is a necessary component of any enterprise’s management, especially of small businesses. It is noted that the risk management system, which is aimed at ensuring the required level of enterprise’s resilience to possible threats to its sustainable development, involves the involvement of specialists managers. However, in a small business, these functions are usually entrusted to a manager who performs various tasks at the same time. The main groups of risks of economic activity of small enterprises in Ukraine at the present stage, considering their origin, level of influence, spheres and scales of distribution (market, administrative and legal, financial, personnel, investment and innovation, reputation, commercial, information and digital, globalization risks) are presented and characterized. Modern characteristic features of domestic practice in risk management which cause additional difficulties, in particular, in small business activity are presented: non-transparency of economic processes, lack of standards of risk management and appropriate culture of risk management; lack of professionals in the field of risk management with sufficient practical experience. Conclusions. It is proposed to carry out risk management at all stages of the life cycle of products (services), involving specialists from all departments (areas of activity), taking into account the advice of external experts, analyzing the actions of competitors.
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MARINI, IDA AYU KETUT, IDA AYU NOPIARI, and IDA BAGUS EKA ARTIKA. "ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM." GANEC SWARA 13, no. 2 (September 2, 2019): 375. http://dx.doi.org/10.35327/gara.v13i2.105.
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Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis. The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices. Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products.
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Warcito, Warcito, Maruf Akbar, and Hamidah Hamidah. "Performance Human Resources Of Owners Micro And Small Businesses In The Upgrading MSMEs Program, Bogor District." Jurnal Manajemen 11, no. 2 (December 1, 2020): 139. http://dx.doi.org/10.32832/jm-uika.v11i2.3510.
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This study aims to determine the performance of the human resources of micro and small business owners in improving MSMEs to upgading. This study uses a qualitative descriptive approach, micro and small business owners in Bogor Regency. Respondents were chosen purposely, namely 100 micro and small business owners who participated in the Micro and Small Business Consultation Clinic in Bogor Regency. The purpose of doing entrepreneurial activities is to get profits that are used to improve the family economy. The results showed that the performance of human resources was related to the characteristics of micro and small business owners from age, education, other occupations, as well as characteristics of micro and small businesses which included types of products, business forms, business legality, and length of business. business and the number of workers. All respondents have attended new entrepreneurship training (WUB), 57% of food security extension technical guidance (PKP) and business management training (56%). This proves that increasing the capacity of business owners is very important to do both independently, government programs and corporate CSR programs for business continuity.
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Collins, J. Markham, and Michael L. Troilo. "National factor effects on firm competitiveness and innovation." Competitiveness Review 25, no. 4 (July 20, 2015): 392–409. http://dx.doi.org/10.1108/cr-02-2015-0009.
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Purpose – The purpose of this article is to investigate how national-level characteristics such as country wealth, a floating exchange rate and European Union (EU) membership influence firm-level perceptions of competition and firm-level innovation. Greater understanding of these relationships can promote more effective policymaking as well as add to the existing academic conversation regarding national factors and firm competitiveness. Design/methodology/approach – The authors’ data consist of a panel of 27 countries in Central and Eastern Europe and Central Asia from 2002 to 2009 with a total of nearly 27,000 firms from the World Bank Enterprise Survey. The authors utilize a multinomial logistic regression to estimate firm-level perceptions of both domestic and foreign competition upon decisions to introduce new products and manage new product costs. The authors then estimate the probability of innovation (introduction of a new product/service, obtaining international quality certification) using a logistic regression. The marginal effects of the key explanatory variables for country wealth, floating exchange rate and EU membership are calculated. Findings – While EU membership heightens perceptions of competition, firms in the EU are less likely to introduce new products or services. On the other hand, a firm in an EU member country is more likely to obtain international quality certification than one that is not. Both country wealth and a floating exchange correlate with enhanced perceptions of competition and innovation as expected. Originality/value – The first finding regarding heightened perceptions of competition yet lower likelihood of introduction of new products/services among EU firms is surprising. Beyond adding to the empirical store of knowledge regarding the relationship of national factors to firm competitiveness, it suggests that more needs to be done with regard to innovation policy. The authors offer a general recommendation to employ more public–private partnerships for innovation among small and medium enterprises, as this has been effective in other parts of the world.
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Eschker, Erick, Gregg Gold, and Michelle D. Lane. "Rural entrepreneurs: what are the best indicators of their success?" Journal of Small Business and Enterprise Development 24, no. 2 (May 15, 2017): 278–96. http://dx.doi.org/10.1108/jsbed-07-2016-0112.
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Purpose New small businesses are the cornerstone of many small rural communities. They provide needed products and services, new opportunities for employment, and general vitality. The economic impact these businesses have on their town and county are important indicators of an area’s success. The purpose of this paper is to examine newly started small businesses that are within three or four years of age or less, and examine factors that may have led to their success or failure. Here, sources of advice, means of financial support, and background experience of the firm’s founder have been found to be correlated with the business success. Design/methodology/approach The analysis using Probit regression yielded four models wherein female owners, family help with a business and Hispanic ownership had significant models predicting performance all of these were negative relationships. The factors correlated with business success as proposed are presented. Of course correlation does not imply causation, which means that the authors cannot be sure that a factor that is associated with business success will lead to business success. But, this is an important first step in determining whether there are significant differences between successful and unsuccessful businesses. Findings The findings showed that experience with previous business ownership had a distinct impact and the marketing efforts were also important for profitability. The other factors were not significant. A second phase to the analysis using Probit regression yielded four models wherein female owners, family help with a business and Hispanic ownership had significant models predicting performance all of these were negative relationships. This represents the difficulties that are encountered with these groups in garnering the support and financial means they need to succeed. It was also interesting that the use of a business plan did not help the businesses succeed. Research limitations/implications Using a Probit Regression and χ2 analysis of the data is the most appropriate and accurate analysis for a date set of this type. There is much more to be accomplished with rural entrepreneurship and the use of these techniques would be appropriate for this type of data. Practical implications Business plans are important for the business founder to predict potential costs and profits. In this study however, the authors did not find that having a business plan differentiated business’s performance. If it can be replicated, it will be important to find out what is unique about rural areas that lead to this finding. If business plans do not help, then what type of preplanning will help? If this finding is correct, business development agencies may wish to cut back resources devoted to writing a business plan, and devote them to other areas. Being a member of business network group also is not associated with business success. Social implications The growth of rural entrepreneurial businesses is well documented. These businesses provide many social impacts to the local community not only by providing products or services need but also by providing employment. This research is imperative to providing the best success plan for these businesses as the proliferate. Originality/value There has been very little research on rural entrepreneurship. This study takes a unique look at a rural community and the success or failure of their businesses over a one-year period when most small businesses succeed or fail. There is much more to be done on examining the tools they need to be successful.
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Duan, Qingru, Lianbao Kan, and Sang-Bing Tsai. "Analysis on Forestry Economic Growth Index Based on Internet Big Data." Mathematical Problems in Engineering 2021 (July 8, 2021): 1–11. http://dx.doi.org/10.1155/2021/2286629.
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The development of economic forestry industry is an important support in the process of rural revitalization strategy and precise poverty alleviation, as well as enrichment of the people. As the market of economic forestry products is close to a perfectly competitive market, brand effect is crucial under homogeneous competition, and economic forestry product enterprises and other business entities need to win and maintain sustainable competitive advantages through brand management. Currently, in the field of economic forest, products such as Chinese wolfberry, jujube, blueberry, fungus, walnut, tephrosia, hazelnut, and chestnut and forest foods and product brands with certain market recognition have emerged, but for most small- and medium-sized economic forest product enterprises, forest product brand cultivation and construction are still in the initial stage. Under the rapid development of the Internet, different types of Internet platforms, which provide new tools and possibilities for branding, the way of corporate brand marketing, and customer management services, have also undergone significant changes. In the market with serious homogenization and increasingly fierce competition, how to establish brand-consumer connection through the Internet platform, strengthen the intensity of consumer participation and connection to the brand, give play to the brand effect, and enhance the brand value in the long term, so as to obtain a new way to win a sustainable competitive advantage, has become an important proposition for all kinds of enterprises, including economic forest product enterprises. Combining the competitive characteristics of economic forestry products and the development of the Internet, the model of brand value enhancement of economic forestry products based on virtual brand communities is constructed. The model takes the experience value obtained by consumers in the virtual brand community as the antecedent and studies the path relationship from experience value, community identity, brand fit, and consumer brand value creation to brand value in four dimensions, utilitarian experience value, emotional experience value, social experience value, and learning experience value, and takes community integration and community support feeling as the moderating variables.
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Camarinha-Matos, Luis M., Ana Ines Oliveira, Filipa Ferrada, and Victor Thamburaj. "Collaborative services provision for solar power plants." Industrial Management & Data Systems 117, no. 5 (June 12, 2017): 946–66. http://dx.doi.org/10.1108/imds-06-2016-0246.
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Purpose The purpose of this paper is to support effective business services provision along the life cycle of complex service-enhanced products, such as the case of solar power plants, and to explore collaborative approaches for multi-stakeholder business services. Design/methodology/approach Design and implementation of adequate collaboration strategies and cloud-based support mechanisms to facilitate creation and management of collaborative networks in this sector. For this purpose, a conceptual framework, a cloud-based platform and a set of collaboration support tools are proposed. Validation is based on a pilot implementation and interactions with a large group of end users. Findings Validation results confirmed the suitability of the collaborative networks approach in this sector, which often involves multiple small and medium size enterprises. Originality/value The interplay between long-term strategic networks and goal-oriented collaborative networks and their interaction with the various phases of the product-services life cycle correspond to a novel approach in this sector, traditionally focused on a sub-contracting model. This opens new opportunities for enhancing the value of complex products through collaborative value-added services. Of particular relevance is also the adoption of collaborative approaches for service co-creation.
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Lembang, Hendricus. "POTENSI PENGEMBANGAN BADAN USAHA MILIK KAMPUNG SOTA, DISTRIK SOTA, KABUPATEN MERAUKE." Musamus Journal of Economics Development 1, no. 1 (October 18, 2018): 58–68. http://dx.doi.org/10.35724/feb.v1i1.1230.
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Base on the Village Law No. 6 of 2014 concerning Village, namely villages have the right, authority and obligation to regulate and manage their own government affairs and community interests based on their rights of origin and local customs. In this authority, the village provides services to the community and conducts community empowerment. Sota village is a border region with Papua New Guinea. The location of Kampung Sota is relatively close to the seafront of the city of Merauke, has a population of 1,270 in 2014 and the resources of forests, rivers and swamps. This research use Participatory Rural Appraisal (PRA) approach and SWOT analysis. The results of the study found: Strength Aspects namely 1). Raw materials are easily available, 2). Strategic business location, 3). Product prices begin to increase, 4). The products produced are export products, 5). Availability of Village Land, 6). Commitment from the village government. Weakness aspects are: 1). The lack of business capital, small production quantity, 2). Transportation for raw materials, 3). Unattractive packaging, 4). Cooperatives in the village are controlled by individuals / traditional leaders who control the local land. Opportunity Aspect namely 1). Products that have a prospective market share, 2). Production capacity can be reproduced, 3). Increased consumer needs and public awareness to use local products, 4). Development of technology and information, 5). Additional workforce. Threat aspects, namely: 1). Still depends on the rainy and dry seasons, 2). Increased bargaining position of raw material suppliers, 3). The emergence of new competitors, 4). Government regulations on National Parks. So that the type of potential business that can be developed is the management of eucalyptus oil. While the alternative business sector is tourism, clean water, nine basic commodities and arwana fish.
Keywords: Development, Village Owned Enterprises, prospective
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Wang, Shouhong, and Hai Wang. "Big data for small and medium-sized enterprises (SME): a knowledge management model." Journal of Knowledge Management 24, no. 4 (April 21, 2020): 881–97. http://dx.doi.org/10.1108/jkm-02-2020-0081.
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Purpose Big data has raised challenges and opportunities for business, the information technology (IT) industry and research communities. Nowadays, small and medium-sized enterprises (SME) are dealing with big data using their limited resources. The purpose of this paper is to describe the synergistic relationship between big data and knowledge management (KM), analyze the challenges and IT solutions of big data for SME and derives a KM model of big data for SME based on the collected real-world business cases. Design/methodology/approach The study collects eight well-documented cases of successful big data analytics in SME and conducts a qualitative data analysis of these cases in the context of KM. The qualitative data analysis of the multiple cases reveals a KM model of big data for SME. Findings The proposed model portrays the synergistic relationship between big data and KM. It indicates that strategic use of data, knowledge guided big data project planning, IT solutions for SME and new knowledge products are the major constructs of KM of big data for SME. These constructs form a loop through the causal relationships between them. Research limitations/implications The number of cases used for the derivation of the KM model is not large. The coding of these qualitative data could involve biases and errors. Consequently, the conceptual KM model proposed in this paper is subject to further verification and validation. Practical implications The proposed model can guide SME to exploit big data for business by placing emphasis on KM instead of sophisticated IT techniques or the magnitude of data. Originality/value The study contributes to the KM literature by developing a theoretical model of KM of big data for SME based on underlying dimensions of strategic use of data, knowledge guided big data project planning, IT solutions for SME and new knowledge products.
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Kurniawati, Elya, Imamul Huda Al Siddiq, and Idris. "East Java Msme E-Commerce Opportunities In The 4.0 Era Innovative Entrepreneurship Management Development." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (December 9, 2020): 27. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(27).
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E-commerce is an innovation employed by East Java Micro, Small, and Medium Enterprises. It is used to seize opportunities in developing innovative entrepreneurial management. Innovation is crucial for business entities' survival in the 4.0 era, including Micro, Small, and Medium Enterprises (MSMEs). Exploiting opportunities and innovations is the key to creating new products that ensure MSMEs survival. The purpose of this research was to determine the following perceptions: (1) e-commerce opportunities in influencing consumer satisfaction and trust, (2) e-commerce opportunities in providing the best customer service, (3) e-commerce opportunities in satisfying customer expectations, (4) e-commerce threats to MSMEs. This research is quantitative descriptive research. The research method used was a survey method utilizing questionnaires and interviews on East Java MSMEs. Data analysis used Pearson Correlation Product Moment analysis. The research results exhibited the following e-commerce opportunities: (1) influences satisfaction and trust in performing transactions, (2) provides the best service, (3) satisfying customer expectations, (4) not being a threat to MSMEs. Keywords: Era 4.0, Innovative Management, MSMEs, E-Commerce
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Busaidi, Nasser Saif Al, Abul Bashar Bhuiyan, and Norhayah Zulkifli. "The Critical Review on the Adoption of ICTs in the Small and Medium Enterprises (SMEs) in the Developing Countries." International Journal of Small and Medium Enterprises 2, no. 2 (December 15, 2019): 33–40. http://dx.doi.org/10.46281/ijsmes.v2i2.437.
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The Small and Medium Enterprises (SMEs) are considered as the mainstay of the economy, whereas the Information and Communication Technologies (ICTs) is regarded as unitary of the major drivers for SMEs. The function of the ICT is to ensure that as far as the organizations are concerned, their strategy and design, innovation of new products, services, processes, productivity, expansion of market size, improvement of product qualities, enhancement of performance and, development, as well as supporting business competitiveness can be executed accordingly. However, debates about the efficient uses of ICTs by SMEs in developing nations are being discussed and reported widely. Therefore, this study analyzes the critical success factors on the ICTs adoption in the SMEs globally focusing on Oman. Questionnaire survey is conducted among the managers of the SMEs. It is found that the effective adoption of ICTs in the SMEs is caused by a number of success factors including among others limited access to markets and, finance, lack of awareness to global markets, unfriendly business environment, poor management skills and lack of updated technology. complication of the bureaucracy process, as well as lack of training relating to basic business.
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Puddin, Khafi, Mesra Mesra, and Kornelius Harefa. "PEMBINAAN USAHA PEMBUATAN PRODUK KREATIF DI DUSUN IV DESA PAYA PASIR TEBING SYAHBANDAR." JURNAL PENGABDIAN KEPADA MASYARAKAT 23, no. 4 (January 17, 2018): 408. http://dx.doi.org/10.24114/jpkm.v23i4.8582.
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AbstrakTujuan kegiatan IbM ini adalah memberikan solusi atas permasalahan yang dihadpi mitra dalam mengembangkan usahanya baik aspek produksi dan manajemen usaha melalui proses penyuluhan, pelatihan dan pendampingan guna meningkatan pengetahuan dan keterampilan mitra dalam mengelola limbah kayu dan triplek bekas bongkaran konstruksi bangunan menjadi produk kretif bernilai ekonomis tinggi yang jelas pangsa pasarnya. Target khusus dalam kegiatan IbM ini adalah meningkatkan pendapatan/kesejahteraan mitra melalui penerapan strategi diversifikasi produk yang berorientasi pada aspek pemasaran dan manajemen pengelolaan usaha mitra. Luaran yang dihasilkan dari kegiatan ini berupa 1) Produk kreatif (Permainan edukatif, lampion hias dan rumah barbie), yang jelas pangsa pasarnya 2) Mesin listrik pemotong kayu yang dapat menunjang perbaikan kualitas produk mitra, 3) Pangsa pasar baru untuk produk yang dihasilkan mitra 4) Laporan Keuangan/Pembukuan untuk usaha kecil yang dapat digunakan untuk memantau perkembangan usaha mitra; dan 5) Karya ilmiah yang akan diterbitkan di jurnal LPM Unimed. Metode pendekatan yang digunakan untuk mencapai tujuan kegitan IbM adalah optimalisasi pemanfaatan limbah triplek dan kayu bekas konstruksi bangunan dan manajemen pengelolaan UMKM, serta metode pelaksanaannya meliputi: penyuluhan, pelatihan produksi, pelatihan manajemen usaha, dan pendampingan. Kegiatan ini dilaksanakan di desa paya pasir kecamatan tebing syahbandar kabupaten serdang bedagai berjarak kurang lebih 58 km dari Universitas Negeri Medan. Di desa tersebut terdapat kelompok masyarakat yang memiliki usaha memproduksi lemari pakaian, kandang ayam, dan meja sekolah yang bahan bakunya limbah kayu dan triplek bekas bongkaran konstruksi bangunan. dan berkeinginan untuk mengembangkan usahanya/ meningkatkan pendapatannya.Kata Kunci: Produk Kreatif, Limbah triplek, Rumah BarbieAbstract The purpose of this activity is to provide solutions to the problems faced by partners in developing their business in both production and business management aspects through the extension, training and mentoring process in order to increase the knowledge and skills of partners in managing wood waste and plywood building construction disbursement into high value economic creami product a clear market share. The specific target in this IbM activity is to increase the income / welfare of partners through the implementation of product diversification strategy that is oriented on marketing aspect and management of partner business management. The output generated from this activity is 1) Creative products (Educative games, decorative lanterns and barbie houses), clear market share 2) Wood cutting machine that can support the quality improvement of partner products, 3) New market share for partner-generated products 4) Financial Reports / Bookkeeping for small business that can be used to monitor the development of partner's business; and 5) Scientific works to be published in LPM Unimed journals. The approach method used to achieve IbM's goal is optimizing the utilization of waste of wood plywood and the former of building construction and management of UMKM management, and its implementation methods include: counseling, production training, business management training, and mentoring. This activity is carried out in the village of sand dune cliffs syahbandar district serdang bedagai is approximately 58 km from Medan State University. In the village there are community groups that have businesses producing wardrobe, chicken coops, and school desks that raw materials waste wood and plywood dismantling building construction. and wish to expand its business / increase its income. Keywords: Creative Product, Waste plywood, Barbie House
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Charinsarn, Alisara Rungnontarat. "What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries." Journal of Asia Business Studies 13, no. 1 (January 7, 2019): 57–78. http://dx.doi.org/10.1108/jabs-12-2017-0237.
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PurposeThe purpose of this paper is to study whether the consumer’s perceptual processing style impacts consumer preference. Specifically, whether consumers with local perceptual processing style in emerging Asian countries are more likely to perceive that Asian skincare brands are suitable for them, compared with emerging Asian consumers with global perceptual processing.Design/methodology/approachAn experiment was conducted with 249 Asian female respondents in an emerging Asian market. The Navon letter – a hierarchical letter – is used to classify the respondents’ perceptual processing style. The Navon stimulus used is a big letter H made up of small letter Ls. Those who saw letter H (L) at first glance were classified as consumers with global (local) perceptual processing style. ANCOVA was used to analyze the main effect of global/local perceptual processing style on product preference, as well as to test the moderating effect of age.FindingsThe results suggest that consumers with local perceptual processing style are significantly more likely to perceive that Asian brands are suitable for them, compared with respondents with global perceptual processing style. Additionally, the covariate “age” is not the covariate between global/local perceptual processing and skincare preference.Practical implicationsManagers can apply the findings to their targeting and communication strategies. First, it will be advantageous for managers marketing Asian skincare products to target Asian consumers with local perceptual processing style. For managers marketing Western skincare products in Asia, it will be better to target Asian consumers with global perceptual processing style. In terms of communication strategy development, managers marketing Asian skincare products to Asian consumers are recommended to encourage local perceptual processing, while managers marketing Western skincare brands to emerging Asian consumers should encourage global perceptual processing.Originality valueThe value of this paper is that it applies the perceptual processing style to explain consumer decision-making in the context of consumers in emerging Asian countries. It also highlights a new perspective that helps managers craft targeting and communication strategies that help make their products to be perceived as a better fit or to facilitate consumer processing style so the product becomes a preferred choice.
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Barnes, Simon. "Apprentices keep Dinamiks at the cutting edge of technology." Human Resource Management International Digest 23, no. 6 (August 10, 2015): 15–17. http://dx.doi.org/10.1108/hrmid-06-2015-0097.
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Purpose – Describes the advantages that technology company Dinamiks gains from its apprenticeship program. Design/methodology/approach – Gives the managing director’s viewpoint of the benefits of apprenticeships to a small company. Findings – Reveals that apprentices have enabled Dinamiks to tap into the technology innovations and ways of working with technology that many young people take in their stride and to learn what of that needs to be included in its products. Practical implications – Details how the company has benefited from the energy of youth, a different style of conversation and innovative individuals who have the ideas to move the product, and therefore the company, on. Social implications – Explains that the program prepares apprentices to go out into the wider business world and be a valuable contributor in whatever field they ultimately choose. Originality/value – Highlights the winning combination of apprentices, who bring new ideas and ways of working, with seasoned employees, with their business acumen gained through years of experience.
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Papadopoulos, Ioannis, Glykeria Karagouni, Marios Trigkas, and Zoi Beltsiou. "Mainstreaming green product strategies." EuroMed Journal of Business 9, no. 3 (August 26, 2014): 293–317. http://dx.doi.org/10.1108/emjb-12-2013-0058.
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Purpose – The purpose of this paper is to explore the viability of the ecological furniture niche markets in Greece and Cyprus. More specifically, the authors investigate the current demand on ecological furniture, business strategy and planning in introducing eco-furniture products in Greek and Cypriot market. Finally, particular emphasis lays on the analysis of the barriers regarding decision making of Greek and Cypriot enterprises in order to incorporate ecological furniture into their current activities. Design/methodology/approach – Based on three distinguished hypotheses, the study seeks to draw attention to the critical factors which will impact decision making on such products development within the severe crisis. Using a prototype questionnaire, specifically structured for the aim of the research, the authors collected data from 36 Greek furniture enterprises, 25 Cypriot ones and 24 sectoral experts and relevant institutes in Greece and Cyprus. The questionnaires were selected in 2012, which were further elaborated and statistically analyzed with SPSS ver 17.0 after they were tested for their content and construct validity, managing to verify the hypotheses. Findings – The study reveals an increasing sensitivity for environmental issues and an effort to combine it with the emergent green markets. Green strategies can lead to significant competitive advantages for Greek and Cypriot furniture firms, especially after the recovery of the long-lasting recession. Furniture manufacturers believe that environmental issues are tightly related to consumer behaviors and social image, expose a real interest for the environment and consider green strategies as a major way to differentiate. The firms of the sample focus on raw material and processes adapted to suit environmental requirements. On the other hand, these issues constitute major barriers to apply such strategies together with business risk and the lack of knowledge regarding the requirements of environmental sustainability. Research limitations/implications – The research bears certain limitations such as the sample size and the fact that results are based mainly on perceptions of entrepreneurs/managers. Thus, there are certain questions on objectivity and generalizability. Furthermore, the market aspect is examined through the lens of the entrepreneurs and experts and not the consumers themselves. Practical implications – The present research explores the why and how furniture companies turn green constituting a useful basis to encourage close collaborations of companies to academia, design and research centers introducing eco-friendly practices and relevant innovations. It contributes to the field of sustainable entrepreneurship and the micro-level understanding of micro- and small companies’ reaction to this phenomenon focussing on the furniture industry. It can act as a catalyst toward the development of extensive networking among the furniture sector in both countries, which assists the diffusion of information as well as of a pertinent culture on eco-products and the development of new business models in the sector. Social implications – A major contribution is that it can constitute a useful basis for policy makers at governmental and institutional level in both Greece and Cyprus to propose solutions to critical issues such as sector survival, crisis – survival, unemployment, along with environmental care and awareness. It can further encourage close collaborations of companies to academia, design and research centers for the sustainable development of the sector through eco-friendly practices and relevant innovations. Originality/value – The research is the first to question the significance of eco-conscious strategies for furniture firms at national level in Greece and Cyprus. It seems that it has indirectly contributed to eco-furniture culture development, since it has caused a fruitful brainstorming among sectoral entrepreneurs and offers solutions to the existing “cul-de-sac.”
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Jegerson, Devid, and Syed Zamberi Ahmad. "National bank of Fujairah’s digital platform “NBF Connect”." Emerald Emerging Markets Case Studies 11, no. 2 (August 16, 2021): 1–29. http://dx.doi.org/10.1108/eemcs-02-2021-0048.
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Learning outcomes To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the challenges faced by the team during the launch of the new digital platform National Bank of Fujairah (NBF) Connect, interacting with an already online present small- and medium-sized enterprise (SME) community. To analyze the concept of community marketing in an emerging country and appreciate the value of digital platforms in customer relationship management. To identify and critically evaluate insights on which ideas for marketing communication activities for NBF Connect can be built upon. To build an operational plan for NBF Connect customer engagement on online social communities. Case overview/synopsis In 2020, NBF launched a new digital platform for SMEs in the United Arab Emirates (UAE) called “NBF Connect” with the purpose of redefining banking services for the small businesses sector. The digitalization wave in the UAE was revolutionizing various industry sectors. The global banking industry was already impacted by digitalization and some banks in the UAE, especially in the retail segment (Emirates NBD, 2017), had already introduced many technology-led innovations bringing more effectiveness in the processes and better customer experience. However, the SME banking segment was lagging in terms of innovation. In 2020, the COVID-19 pandemic situation, with compulsory lockdowns and social distancing, changed the way of doing business for entire industries and increased the pressure on banks for the provisioning of new digital products. Rose joined NBF in the first part of 2020 as Product Owner of the project NBF Connect. The new digital platform was ideated by NBF to be differentiated from other banking products. It was co-created with insights from and regular interaction with the SME community. After the deployment of the first version of the platform in April 2020, Rose realized that the user adoption and commercial results were below par. Over the next three months, only a few users were using the platform with shallow interactions. This case study looks at Rose’s journey as NBF refined and evolved its SME banking platform, including developing and positioning the digital platform in the market, identifying competitive advantages and developing the right commercial strategy to monetize NBF’s investment in the digital platform’s development. Complexity Academic Level Students are expected to have knowledge of the issues relevant to marketing and communication management, product management and business development. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing
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Kowalik, Izabela, Lidia Danik, and Tomasz Sikora. "Entrepreneurial orientation elements in the Polish international new ventures." Baltic Journal of Management 12, no. 2 (April 3, 2017): 194–213. http://dx.doi.org/10.1108/bjm-03-2016-0070.
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Purpose The purpose of this paper is to develop the international entrepreneurship theory, by examining the entrepreneurial characteristics of international new venture (INV) originating in Poland. Furthermore, it is assessed in the study whether these characteristics relate to the performance of INVs, considering the role of the age of the company. Design/methodology/approach The data were collected via a CATI survey of 105 Polish small- and medium-sized enterprises (SMEs), conforming to the early internationalization criteria, and 128 gradually internationalized SMEs. Student’s t-tests, correlation and, regression analysis were applied for group comparisons and relationship testing. Findings The Polish INVs are characterized by higher innovativeness and risk propensity than gradual exporters. Moreover, medium-strength correlations between entrepreneurial orientation (EO) elements and performance were found. The regression analysis proved that new product introduction, risk taking, and experience influence INV performance. Research limitations/implications The sample includes Polish SMEs from one sector. Moreover, most of the analyzed companies admitted being successful abroad, which may have influenced the study results. Practical implications Fast launching of new products and product development are important for quick expansion. A conciliatory approach to competitors is associated with better performance. Regarding the policy makers, the development of “breakthrough innovations” might not be as important as assisting the INVs in product launches. Originality/value An under-researched topic of EO of SMEs from a post-transformation market and its relationships with performance is explored. Moreover, the correlation of the company’s age and experience with success is studied.
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Mehdi, Mokhalles Mohammad, Sandip Rakshit, and Jelena Zivkovic. "Yola EcoSentials, Nigeria: waste-to-wealth community social enterprise." Emerald Emerging Markets Case Studies 11, no. 2 (September 1, 2021): 1–23. http://dx.doi.org/10.1108/eemcs-10-2019-0259.
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Learning outcomes • Identify challenges of operating a start-up business. • Understand the social enterprise and role of gender (women entrepreneurship). • Assess the responsibility of unskilled women entrepreneurs and the challenges faced by them. • Describe business and marketing strategies adopted in market segmentation and product promotion. • Discuss strategies adopted to sustain a small business. Case overview/synopsis Yola EcoSentials (YES) was a social enterprise originated from the American University of Nigeria, Yola, capital city of Adamawa, Nigeria. It was established in September, 2012. It started with the mission to improve the environment, reduce waste and empower women. It engaged in production of hand bags, wallets, table mats and iPad bags from the recycled waste items such as nylons. YES was founded and spearheaded by Charles Reith (Chief Executive Officer). YES faced certain major challenges in expanding its business, namely, maintenance of quality products and accountability of business operations including personal income savings plan and source of new customers. Moreover, YES was having a serious concern of project sustainability because of the availability and division of insufficient raw materials to operate their business. To overcome these challenges, in December 2016, YES planned to devise its growth strategy to operate their business run by local women in Yola, Nigeria. Complexity academic level Undergraduate and graduate early stage programme. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.
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SUNHILDE, CUC, and TRIPA SIMONA. "Redesign and upcycling – a solution for the competitiveness of small and medium-sized enterprises in the clothing industry." Industria Textila 69, no. 01 (March 1, 2018): 31–36. http://dx.doi.org/10.35530/it.069.01.1417.
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The paper aims to open a new field of research applicable to small and medium enterprises in the clothing industry, namely, the focus on new product design by increasing the efficiency of fabric use and recycling and a value chain perspective that concentrates on downstream in the chain. The main objective of this paper is to present how small and medium-sized enterprises (SMEs) in the clothing industry can achieve a competitive advantage by using a sustainable approach. This study provides useful solutions for understanding the product development processes for fashion to rethink, reuse or upcycle the waste in the production stage. We propose a better connection between different links of the value chain: design, production, marketing to create fashion items so when possible, this waste to be used to make new products and highlights the advantages of implementing this solution. Sustainable production can be a way of gaining a competitive advantage. This strategy can be successful by integrating the vertical value chain by strengthening the creative department, fashion design, and involvement in marketing and sales. In the clothing industry, the strategy of integrating design and retail can lead to a more flexible design process and, therefore, to an increased product performance.
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Ajo, Antasalam. "MENGATASI PERMASALAHAN USAHA KULINER TRADISIONAL DI INDONESIA." Media Agribisnis 4, no. 2 (November 30, 2020): 1–12. http://dx.doi.org/10.35326/agribisnis.v4i2.1036.
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Abstract
Indonesia's traditional culinary business has not reached the scale that provides prosperity for small entrepreneurs. The purpose of the study is to obtain a solution format or traditional culinary business development program to build traditional Indonesian cuisine. This research is qualitative research by collecting previous research documents assisted by ATLAS. ti software version 8. The research found internal culinary business problems such as price, service, and hygiene of products, location, resources, interests, motivation, and entrepreneurial mentality, utilization of social media, traditional management, tools, access to funds, technology, infrastructure, and market reach, and do not yet have halal certificates. Meanwhile, external problems such as an unstable economy are exacerbated by the COVID-19 pandemic, global competition, preference for fast food, and competition with new entrepreneurs. Solutions or programs offered include training programs, increased added value, product variation, packaging innovation, service quality, promotion, positive interaction with consumers, and product satisfaction guarantees. Further, the courage to take risks, self-awareness in the face of change, as well as be grateful for all the favors. The government needs capital assistance, a supportive climate, good partnerships, protection, training, promotion, and equal cooperation, strengthening the creative economy, and improving community empowerment programs for example through integration with tourism.
Keywords: Problems, culinary, development program